Abu Dhabi - Vol2

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ABU DHABI Volume 2
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Chairman & International
Building an atlas of success, Group Publisher
sustainability and culture Sven Boermeester
This second edition of ‘Best of Abu Dhabi’ comes at a time where rapid global change Group Editor &
ushers in a New Age replete with possible scenarios and myriad opportunities. Managing Group Partner
Lisa Durante
Sponsored by the National Bank of Abu Dhabi, its legacy for excellence endures,
together with organisations and entrepreneurs that are propelling the emirate’s business,
tourism and innovation spheres. ‘Best of Abu Dhabi’ aims to be a tribute to an age of Creative Director
diversified progress that sustainable growth and heightened development can cultivate Ravi Handve
across sectors.
Sales and Operations Director
For emerging nation states, regions and cities, branding is more relevant than ever.
Vital for attracting allies, investment and visitors, those that fail to brand effectively get Karl Hougaard
left behind. Abu Dhabi has embraced this rationale in its key strategic planning and GVP
is playing its part in assisting governments to create strong place brands with its ‘Best Photography
Of…’ book series that is being published in over 20 territories worldwide. This effective Riot Art
positioning in turn attracts business, foreign direct investment and visitors; as well as Lily Bandak
recruiting the best and the brightest. Through this process, Abu Dhabi can gradually begin
to wield the long term socio-political and economical influence that it merits. Project Managers
By creating sustainable infrastructure to represent a collective sum of its history, people, Sarah Appleton
culture, services, and its leadership; Abu Dhabi is honing its global image based on positive Wafaa Dannoune
values and perceptions in order to become itself a factor upon which to build a competitive Selina Shiekh
advantage for the good of its people. Trisha Stewart
Abu Dhabi’s remarkably sound socio-economic indicators forge a strong basis for
such promotion. Coupled with the emirate’s heightened role as a catalyst for fresh Production Manager & Accounts
regional synergies and global opportunities, the need to showcase stories of success Niki Wicks
and sustainability in order to grasp a wider understanding of the enormous implications
of change, is critical. Abu Dhabi’s achievements positioned in sector-specific chapters Editorial Support
represent a role model of progress for the region and the world. Joe Malsom
These form a part of a vibrant kaleidoscope that reflects the reality of the emirate today. Nour Merza
Be a part of it! Marlon Weir
‘Best of Abu Dhabi’ is published by ‘Global Village Publishing’, a media house that Website
develops annual book series in diverse territories worldwide. Its mission is to serve as gvpedia.com
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Best of Abu Dhabi 3
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Best of Abu Dhabi Pgs 11 - 58 Hotels & Hospitality Pgs 59 - 72
Contents 1 2
Tourism, Culture & Heritage Pgs 73 - 102 Luxury Lifestyles & Retail Destinations Pgs 103 - 116
3 4
Wellness, Health & Leisure Pgs 117 - 130 CSR & Green Innovation Pgs 131 - 140
5 6
Training & Education Pgs 141 - 146 Banking Pgs 147 - 158
7 8
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Finance, Insurance & Security Pgs 159 - 168 Construction & Real Estate Pgs 169 - 180
9 10
Oil & Gas Pgs 181 - 188 Communication & Technology Pgs 189 - 196
11 12
Get up and Go Pgs 197 - 204

13
Celebrate Success
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Turnover 2008 Employees & Partners Circulation International Head offices Management
US$ 8 000 000 100 500 000 Bangalore, Brussels, Cairo Sven Boermeester
Copenhagen, Dubai Lisa Durante
Johannesburg, London Charles Neil
Santiago, Singapore
Washington DC
Building an Atlas of Success,

Sustainability and Culture
Brand Image
Branding a Nation, a City and its People Product - The Folders
GVP brands and builds the image of the world’s most exciting Fast track to the world
economic regions to affect a change in the perception of a Market Essentials works closely with Foreign Embassies,
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promotes the region in terms of its investment opportunities, key and Trade Associations worldwide to produce high quality
industries, innovations, people, culture, tourism potential and trade folders. Each folder is designed to offer support and
international objectives. advice to companies interested in trading with or investing in
overseas markets.
Product - The Books
Celebrate your success Product - www.gvpedia.com
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corporate gift and P.R. marketing tool for governments, companies, The value proposition for Subscribers to gvpedia.com
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for their region. and networking.
REGIONAL HEAD OFFICES

= Bangalore = Brussels = Cairo = Copenhagen = Dubai
6 Best of Abu Dhabi
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Sven Boermeester, Chairman with Lisa Durante, Managing Partner, GVP
With its mission to serve as the

premier platform for showcasing
and networking the world’s top
brands and companies in business,
tourism and lifestyle, Global Village
Partnerships (GVP) is building an
atlas of success, sustainability and
culture. This is carried out through
the ‘Best of’ book series, the Global
Village online information portal
and the development of an ever
expanding business network of
international partners and clients.
Market organisations and individuals from (CSR). GVP’s exclusive client base is
Promote and network the ‘red apples” across the globe. The organisation selected by invitation only based on these
within each economy celebrates success and provides criteria, with the added focus of
GVP’s market sectors embrace recognition amongst its ever dedicated chapters covering CSR,
publishing, public relations, corporate expanding international network of sustainability, green innovation and giving
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Its target market covers large, for clients and readers to network, Growth and Opportunity
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apples’ in business, exports, innovation, Corporate Social Responsibility involved in more than 30 territories
design, fashion, retail, hospitality, There is no success without ethics where the ‘Best of’ series is published.
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The best of world business, travel and develop a further 150 economic
Unique Selling Point (USP) lifestyle within the Global Village is territories organically, through each
New markets create new business dependent on more than monetary continent’s regional head office, and
opportunities profit. There is no success without core through partnerships with companies
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= Johannesburg = London = Santiago = Singapore = Washington DC
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Image Courtesy - Space Imaging
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Chapter 1 Best of Abu Dhabi
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“What fruits and welfare we have reaped
throughout the past years, make us more certain and confident
about the capacity of our people to carry
the strategies and plans to their intended goals and objectives.”
H.H. Sheikh Khalifa bin Zayed bin Sultan Al Nahyan,
President of the United Arab Emirates (UAE) and Ruler of Abu Dhabi
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Saadiyat Cultural District
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In 1969, Sheikh Khalifa was Sheikh Khalifa was appointed, Mubadala Development Abu Dhabi’s oil
nominated as the Crown in 1974, as the first Chairman of Company, established in resources make it
Best of Abu Dhabi Prince of Abu Dhabi, this being the Abu Dhabi Executive 2002, is the main investment the richest and most
followed by his appointment Council, which replaced the vehicle for the Abu Dhabi powerful of the seven
as the Head of the Abu Dhabi Emirate’s Cabinet. Government to achieve emirates.
Department of Defence. social and economic benefits.
Fathers of the nation

The UAE ended the first chapter of its history with the death of its much loved founding father and
President, Sheikh Zayed bin Sultan Al Nahyan, in November 2004. Ruling Abu Dhabi since 1966, he
guided the unification of the seven emirates into a federation established in 1971. His son, Sheikh
Khalifa bin Zayed, Abu Dhabi’s Crown Prince since 1969, took over the reigns of power after his
father’s demise. Sheikh Khalifa bin Zayed has brought a fresh wave of transformation and development
to the UAE. Together with his charismatic brother, Crown Prince General Sheikh Mohammed bin
Zayed Al Nahyan, Deputy Supreme Commander of the UAE Armed Forces, the royal team espouse
sustainability and measured socio economic development, fostering global alliances in line with the
UAE’s increasing stature. Together they inherit the leadership of one of the world’s richest and most
vitally strategic countries, which embraces heritage and progress in a seamless united federation
representing a prosperous and safe haven in an otherwise geo-politically vulnerable region.
Sheikh Khalifa bin Zayed, President of the UAE, Ruler of Abu Dhabi
H is Highness Sheikh Khalifa bin Zayed Al Nahyan, Ruler of Abu

Dhabi, was elected as the new President of the UAE in 2005, to
succeed his father, the late President, His Highness Sheikh Zayed bin
Minister of Abu Dhabi and Minister of Defence and Finance. In 1973,
Sheikh Khalifa assumed the post of Deputy Prime Minister in the second
UAE Federal Cabinet.
Sultan Al Nahyan. Shortly afterwards, when the Cabinet of Abu Dhabi Emirate was
Committed to continue in the footsteps of his charismatic father, a task dissolved, as part of the process of strengthening the institutions of
that he has set himself for nearly 30 years since he first became Crown the UAE federation, Sheikh Khalifa was appointed, in 1974, as the
Prince of Abu Dhabi in 1969, he explains, “My father is my teacher. I first Chairman of the Abu Dhabi Executive Council, which replaced
learn something from him every day, follow his path and absorb from him the Emirate’s Cabinet. Under his direction, and in accordance with
his values, and the need for patience and the instructions of HH Sheikh Zayed,
prudence in all things.” the Executive Council oversaw the
HH Sheikh Khalifa was born in the implementation of a wide-ranging
inland oasis-city of Al Ain in 1948, where development programme in Abu
he went to school, learning the values Dhabi, including the construction of
of respect for the environment and for housing, water supplies and other
traditional heritage. In 1966, following his essential services, roads and the general
father’s assumption of the post of Ruler of infrastructure that led to the emergence of
Abu Dhabi, Sheikh Khalifa was appointed the city of Abu Dhabi as the modern city
as Ruler’s Representative in the Eastern that it is today.
Region of Abu Dhabi and as Head of the Known for the benevolence that
Courts Department in Al Ain. In a region mirrored that of his father - of particular
traditionally underscored by instability and importance in terms of ensuring that
hardship, and was undergoing a radical citizens were able to benefit from the
paradigm shift towards an era of exalted country’s increasing wealth - Sheikh Khalifa
wealth and demographic change, he established the Abu Dhabi Department of
12 successfully managed the oil rush which Social Services and Commercial Buildings
propelled socioeconomic expansion on an in 1981. Charged with the provision of
unprecedented scale. Through his wise loans to citizens for construction, over
stewardship, HH Sheikh Khalifa reinforced Dh 35 billion have so far been lent by this
the period of prosperity, peace and growth Department, with over 6000 multi-story
which reflects his rule today. “The future of the country is contingent on our ability to buildings being constructed throughout
In 1969, Sheikh Khalifa was nominated manage our national resources with wisdom and keenness on the Emirate. The establishment of the
the interests of the future.”
as the Crown Prince of Abu Dhabi, Department, popularly known as the
this being followed by his appointment as the Head of the Abu Dhabi ‘Khalifa Committee,’ followed another decision taken by Sheikh Khalifa
Department of Defence, in which post he oversaw the building up of in 1979 to alleviate the burden on citizens of the repayment of loans from
the Abu Dhabi Defence Force, (ADDF), which later became the nucleus the commercial banks. This involved a fixing of the interest rate payable
of the UAE Armed Forces. In 1971, as part of the restructuring of the by citizens of loans for construction at 0.5 per cent, with the balance of
Government of the Emirate, Sheikh Khalifa was appointed as Prime the interest being charged by the banks being paid by Government.
12 Best of Abu Dhabi
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A further step to ensure that
citizens were able to build the
properties that they needed, both
for residential and for investment
purposes, came with Sheikh
Khalifa’s creation of the Private
Loans Authority, early in 1991.
Soon after, 11,034 citizens had
already received loans amounting
to AED 11.15 billion.
The continuing growth of the
population, and rising costs, led
to a further step in 2000, when
Sheikh Khalifa instructed that
the total amount of individual
house-building loans should be
raised from AED 900,000 to AED
1.2 million. President HH Sheikh
Khalifa has also been involved
extensively in other areas of the
country’s development. In 1976,
following the unification of the
armed forces of the Emirates,
Sheikh Khalifa was nominated as
Deputy Supreme Commander
of the UAE Armed Forces. In
this capacity, he devoted much
attention to the building up of the
country’s defensive capability,
through the establishment of many
“The understanding of heritage enlightens one’s judgment and illuminates one’s life”
military training institutions and
through the procurement
of the latest military equipment
and training. He has moved
forward with the United Arab
Emirates’ keenness to ensure
that its armed forces are on
par with developments in the
military sphere elsewhere in
the world, with a focus on
planning, weaponry and
training so that UAE troops
can attain the maximum
efficiency possible.
Sheikh Khalifa has held a
number of other top posts in the
Abu Dhabi Government. Since the
late 1980s, for example, he has
been Chairman of the Supreme
Petroleum Council, in which
capacity he has also sought to
ensure that the country diversifies
its economy away from reliance
on oil and gas production. In
As the eldest son, Sheikh Khalifa always enjoyed a close relationship with his father and ultimate mentor, Sheikh Zayed.
13
particular, he has worked to
develop the UAE’s downstream and the Environmental Research understanding reached amongst Characteristically unassuming
petrochemicals and industrial and Wildlife Development its leaders”. A keen supporter and sincere in fulfilling his key
complex at Ruwais. He is also Agency, (ERWDA). of the regional policy of HH objectives as the President of the
Chairman of the Abu Dhabi Fund Upholding the belief that Sheikh Zayed, he is a tireless UAE, he says: “We progress on
for Development, (ADFD), with unity comes strength, promoter of solidarity between the path laid down by my father.
which overseas the country’s externally, Sheikh Khalifa is a the Arab states. Known his having In particular we will continue with
overseas aid programme, from staunch supporter of developing spearheaded humanitarian efforts the ‘open door’ policy and with
which over 40 countries heightened synergies between on a massive scale, HH Sheikh the practice of holding regular
have now benefited; the Abu the six-member Gulf Co-operation Khalifa is firmly committed to assist consultations with the country’s
Dhabi Investment Authority, Council (GCC), believing that the with the plight of the Palestinian citizens, so that we may become
(ADIA), which manages the success and achievements of people and the restoration of aware of, and follow up on, their
financial reserves and investment; this body “reflect the depth of stability in war-torn Iraq. needs and concerns.”
Best of Abu Dhabi 13

Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander
of the UAE Armed Forces
H is Highness General Sheikh Mohammed bin Zayed Al Nahyan

is the Crown Prince of Abu Dhabi and Deputy Supreme
Commander of the UAE Armed Forces. He became Crown
Prince of Abu Dhabi in 2004 and was appointed Deputy Supreme
Commander of the UAE Armed Forces soon after. Since 2004, he
has also been the Chairman of the Abu Dhabi Executive Council.
A staunch believer in the development of Abu Dhabi’s private
sector, General Sheikh Mohammed has held positions of authority,
drawing upon a wealth of diverse experiences. He says, “We
believe in more economic liberalisation, with the encouragement
of the private sector and foreign investment. Today the UAE is
economically powerful, but more importantly, security in the country
is something we can be proud of.”
Charged with numerous official responsibilities, in 1993, he
was appointed Chief-of-Staff of the UAE Armed Forces and held
the rank of Lieutenant General from 1994 until 2005, when he
was promoted to the rank of General. In 2003, General Sheikh
Mohammed was appointed Deputy Crown Prince of Abu Dhabi.
In 2004, His Highness was appointed the Deputy Chairman of
the Abu Dhabi Executive Council. He says, “We are focusing on
encouraging private investment and outsourcing more government
services, with my particular priorities lying in education and health.”
After receiving his formal education in the UAE and England,
General Sheikh Mohammed graduated from the Royal Military As the Head of the Mubadala Development which, since its
Academy Sandhurst in 1979. Always close to his father, in addition establishment in 2002, represents the main investment vehicle
to his military responsibilities, General Sheikh Mohammed was for the Abu Dhabi Government to achieve sustainable social and
the principal advisor on security issues to the late Sheikh Zayed economic benefits for the Emirate, he is also the Head of the UAE
bin Sultan Al Nahyan. As the Head of the Abu Dhabi Council for Offsets Group. In addition, His Highness is the Head of the Abu
Economic Development (ADCED), which is the premier economic Dhabi Education Council which was set up in September 2005 to
planning institution in the UAE, his keen understanding of economic develop education and vocational training. “We have to enable the
strategy has been invaluable in leading Abu Dhabi into the next coming generation to be able to integrate and communicate with
phase of development. Mirroring the ramified integration of the next the world”, he says.
phase of evolution outlined in the ‘Abu Dhabi Plan 2030’, he asks, Modest and affable, with the appealing ‘human touch’ instilled
“How can we sell Abu Dhabi to the outside world? We want visitors by his father, General Sheikh Mohammed bin Zayed has received
to see it as an interesting location to visit and invest in”. However, numerous citations and decorations from the UAE, the Kingdom
“we must focus on what the UAE needs, on where its interests lie, of Bahrain, Qatar, the Kingdom of Morocco, Pakistan, the US, UK,
on doing the best for the UAE.” France, and Italy.
A staunch promoter of all that denotes

progress, Sheikh Mohammad bin Zayed Al
14
Nahyan, Crown Prince of Abu Dhabi and
Deputy Supreme Commander of the UAE
Armed Forces, is committed to opening up
Abu Dhabi to the world – sustainably.

The Guggenheim Museum coming to life in Abu Dhabi.
Abu Dhabi, the UAE’s understated capital, has
often been unfairly overlooked in favour of its
more flamboyant neighbour, Dubai, but this has
changed dramatically with Sheikh Mohammed’s
drive to throw the doors of the Emirate open to
2.5 million tourists by 2010. He is recognised
as the mastermind who has propelled Abu
Dhabi into fostering prominent global alliances
for the betterment of industry, tourism and
diversification. They will arrive in the city with
the Louvre and Guggenheim museums; with a
dedicated Formula 1 themed integrated park;
with sustainably designed real estate projects
set among its offshore islands such as Saadiyat
overlooking the turquoise-coloured sea; where
mangroves and palms create the feeling of a
verdant oasis; and where the character of the
city remains truly Emirati – but with a relentlessly
modern twist famous as the ‘the Richest City in
the World.’
Abu Dhabi and Dubai – Partners in Progress
T he formation of the seven-member UAE in 1971 drew together

the southern Gulf States with a common policy in foreign affairs,
internal security, defense and immigration. HH Sheikh Zayed took
decided in 2002 to sell freehold title to foreigners. It has also taken
liberal decisions in tourism.
Currently, Abu Dhabi seems to be following its example. The two
charge as the president and HH Sheikh Rashid Al Maktoum, Ruler are mutually dependent - wealthy investors in Abu Dhabi constantly
of Dubai, as the vice-president. Under their leadership, the UAE has seek investment opportunities and Dubai needs funds for its projects.
grown from disparate states into a powerful and unified country. So Dubai can rest easy with the knowledge that
Far from being tugged apart by the dominant partners in the union, Abu Dhabi needs to protect its investments in Dubai. For its part,
a healthy and friendly competition between the two emirates has Abu Dhabi values Dubai’s entrepreneurial spirit.
raised the fortunes of the UAE, with the other five emirates carried Today, the partnership between Abu Dhabi and Dubai looks
along. Thanks to its oil resources, Abu Dhabi is the richest and most healthy. While Dubai drives the economic engine, Abu Dhabi
powerful of the seven emirates, putting it in the natural position of keeps the union secure and stable, evolving its diversification
leadership. Because of this, the presidency rests with its ruler. After plan at a sustainable pace. There is a new order in place in both
the demise of Sheikh Zayed, his heir, Sheikh Khalifa has taken charge emirates with HH Sheikh Khalifa in Abu Dhabi and HH Sheikh
as the UAE President. What Dubai lacks in terms of oil wealth, it tries Mohammed bin Rashid Al Maktoum in Dubai. This new
to make up with shrewd business. generation of leaders has much in common; chiefly, their
While it accedes to Abu Dhabi’s superior political clout in commitment to the economic growth, stability and security of the
many matters, Dubai exercises autonomy over its internal affairs, union. Together, they steer a steady course towards the common
especially over economic development. For instance, Dubai good of all Emiratis.
HH Sheikh Khalifa bin Zayed Al Nahyan has followed

the tolerant and generous policies adopted by his father,
whom he succeeded in November 2004. However,
there is now a difference of pace. HH Sheikh Khalifa
has brought a new generation of leaders to the fore,
among them many of Sheikh Khalifa’s younger brothers,
notably the charismatic new Crown Prince, HH Sheikh
Mohammed bin Zayed Al Nahyan, the third son of Zayed.
Younger technocrats have been appointed to senior
positions and the rate of development has quickened
in the hydrocarbon, tourism, real estate, and industrial
sectors. HH Sheikh Khalifa has made a point of touring
the other six Emirates to ensure that the benefits of
economic development reach all Emiratis, especially in 15
those smaller Emirates that are not blessed with major
oil and gas reserves like Abu Dhabi. He has also shown
himself open to innovation in the Bedouin system in this
conservative part of Arabia: Elections were held for the
Board of Abu Dhabi Chamber of Commerce and Industry,
with two foreigners and two women being appointed. In
addition, elections were also held for half of the forty seats
in the UAE Federal National Council, which is the highest
consultative body in the country.
In their own inimitable ways, Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, and Sheikh
Khalifa bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi, work tirelessly for the
sustainable socioeconomic diversification of the UAE.

16
Sheikh Zayed bin Sultan Al Nahyan, the remarkable first President of the UAE who took charge in 1966, saw his Emirate grow, over 38 years as Ruler, into the
leading role in one of the most prosperous countries in the world, with a $100bn economy. His skills, which were derived from his native wit and the lessons learned
from conducting tribal relations with his neighbours in the erstwhile Trucial States, were perfectly adaptable to managing a rapidly expanding modern state. Sharing
his wealth derived from the oil industry with his people, he was also was exceptionally generous to other nations less fortunate than the UAE.

1918 - 2004
17
“Our people should not forget their past and how their ancestors used to live and on what they relied on in their lives. The more they come to feel and know more about
their heritage, the more they are interested in their country and willing to defend it.”

Abu Dhabi is the largest and Abu Dhabi’s current population Abu Dhabi is shown to have The Emirate’s GDP per
most populated of the seven is 2,563,212, of which an esti- 9 percent of the world’s capita income surged
Best of Abu Dhabi emirates that make up the mated 1,606,079 are expatriate proven oil reserves and to a record US$71,200
United Arab Emirates. workers and professionals from almost 5 percent of the in 2007, the world’s
India, Pakistan, Egypt, Philip- world’s natural gas. second highest per
pines, Europe and elsewhere. capita income.
Abu Dhabi Overview

Even though Abu Dhabi is the capital of the United Arab Emirates (UAE), it is the second
most populous emirate after Dubai. With a population of approximately 1.45 million,
traditionally its economy was based around pearl diving, fishing and cultivating the date palm.
The discovery of oil in 1958 engendered radical transformation. Exports soon took off and
newfound prosperity, coupled with enlightened leadership, nurtured a dramatic turnaround
to Abu Dhabi’s fortunes. A modern city evolved; with infrastructure rising up from scratch to
accommodate its evolving status.
18
Formation
Founding
Fathers
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A bu Dhabi’s ongoing exploration, both onshore and offshore, has to date identified 10
percent of the world’s known crude oil resources. As the third largest oil producer in the
Gulf, after Saudi Arabia and Kuwait, Abu Dhabi also has four percent of the world’s known
natural gas reserves.
As the economy diversifies, moving away from its reliance on oil wealth, the export of non-
oil related products has grown threefold since 1990 and is still rising. Private and overseas
investment is actively encouraged both government and private sector investment in tourism,
real estate, agriculture, retailing and manufacturing has progressed rapidly.
Even though it is still not as developed as in Dubai, tourism in Abu Dhabi is going to play
a key role in the future of the economy. With the establishment of the Abu Dhabi Tourism
Authority in 2004, this statutory body created to oversee the development and promotion
of tourism is coordinating the development of an array of sensitively devised attractions:
the mixed use lifestyle and entertainment ‘Saadiyat Island’; cultural landmarks such as
Guggenheim and Louvre Museums; the spectacular Sheikh Zayed Bin Sultan Al Nahyan
Mosque, otherwise known as the Grand Mosque.
Abu Dhabi, the understated capital of the United Arab Emirates, has often been unfairly
overlooked in favour of its ostentatious rival city, Dubai, but that is all about to change with
Sheikh Khalifa’s drive to throw the doors of the Emirate open to 2.5 million tourists by 2010.
They will arrive in a city where families promenade on curved corniches which overlook the
turquoise-coloured sea, where mangroves and palms create the feeling of a verdant oasis,
and where the character of the city is truly Emirati - this new-old city has an ‘Oriental’ pace, to
be enjoyed among many parks, fountains and picnic areas. Here is some background on ‘the
Richest City in the World.’
Geography
The Emirate of Abu Dhabi is the largest and most populated of the seven that make up the
United Arab Emirates, comprising of 86 percent of the country’s landmass. The landscape is
mostly desert, stretching from the striking scrub lands near the coast to the oasis of Liwa in
the south, where some of the world’s largest sand dunes can be found. Liwa is the last
outpost before the uninhabited, hostile ‘Empty Quarter.’ Approaching the capital city, the
desert ends in forests of palms and mangroves. Massive environmental modification has taken
place, with 120 million trees planted in Abu Dhabi alone. The city is on an island, accessed by
the Maqtaa Bridge.
Formation
The UAE is a federation of seven sheikhdoms:
Abu Dhabi; Ajman; Dubai; Fujairah; Ras al-Khaimah; Sharjah; Umm al-Quwain. Along with
Bahrain and Qatar, these emirates became known as the Trucial States on account of a
defense pact they signed with Great Britain in 1853. Following the British withdrawal from
the region in 1971, the emirates, fearful of their larger neighbours, drew together under the
guidance of Abu Dhabi’s ruler, Sheikh Zayed bin Sultan Al Nahyan, and the original six were
federated as the UAE. Qatar and Bahrain chose to remain independent, whilst Ras al Khaimah
joined the federation in 1972.
Population
Abu Dhabi’s current population is 2,563,212, of which an estimated 1,606,079 are expatriate
workers and professionals from India, Pakistan, Egypt, Philippines, Europe and elsewhere.
History
Although parts of the Abu Dhabi Emirate were settled as far back as the 5th millennium BC,
the city itself has been populated since the 1790’s, when The Bani Yas tribal federation moved
from the ancient oasis of Liwa. The tribe split in two in the 19th century, and the factions
became the rulers of Abu Dhabi and Dubai.
Into the mid-20th century, Abu Dhabi was sustained by camel herding, small scale
agriculture, fishing and pearl diving, with most of the population living in palm huts. When the
19
global pearl industry collapsed, the region’s economy was devastated.
No one could have anticipated the 180 degree change in fortunes that was to come. Oil
was discovered in 1958, and Abu Dhabi was the first Emirate to export ‘black gold’ in 1962.
Sheikh Zayed bin Sultan Al Nahayan saw oil wealth’s transformative potential, and his visionary
policies laid the foundation for the glittering but well-regulated bastion of wealth that is Abu
Dhabi today.
In 1968 Britain announced that it would withdraw from the Persian Gulf by 1971 after two
hundred years as the colonial power, and Sheikh Zayed became the driving force behind the
formation of the United Arab Emirates, which came into existence on 2 December 1971.
Government
His Highness Sheikh Khalifa bin Zayed Al Nahyan is the hereditary Emir and Ruler of Abu
Dhabi, as well as the current President of the United Arab Emirates (UAE). In 2004, Sheikh

Khalifa announced that half the seats on the Federal National Council, a and ship building sectors, the Abu Dhabi Investment Authority (ADIA) is
parliament-like consultative body, would be opened to general elections equally flush, with estimated at $200 to $500 billion, making it one of the
in the near future. world’s biggest investment funds.
The Emirate plans to invest Dh41 billion ($11 billion US) in tourism
Economy by 2015, with the goal of making Abu Dhabi a premier destination for
Abu Dhabi possesses 70 percent of the UAE’s entire wealth, largely European vacationers. The 394-room mega-luxury Emirates Palace Hotel
derived from oil - the Emirate is the fourth largest OPEC producer after already graces 1.3 km of private beachfront, and construction will soon
Saudi Arabia, Iran and Venezuela, and oil accounts 30 percent of the begin on a Dh55 billion ($15 billion US) gateway city at Al Raha beach
GDP. One hundred years of oil supply (as opposed to ten years in Dubai) comprising of 60 luxury towers and an integrated city district serviced by
ensure that this will be the case for some time to come. water taxis.
Despite a recent unexpected slowdown in the global economy that A development at Saadiyat Island will have a 17 story five star hotel,
is having a negative spill over onto current forecasts in the UAE (which golf course and equestrian centre, and Lulu Island, 600 metres off the
may affect its growth rate), the economy is currently estimated to be coast, will boast 600 000 palm trees. Visitors will arrive via a new airport,
20
growing at eight percent a year, vying with China for the fastest growing to be constructed by 2010, capable of handling 20 million passengers
economy in the world. With wealth comes optimism, such as the massive per year.
investment of funds repatriated by expatriate Arabs moving back to Despite a recent unexpected global recessionary downturn, the next
the region from the West. A zero-tax regime, massive concentration of industry that is booming is real estate, with the introduction of ‘Law 19,’ a
capital, and high demand for goods and services have all ensured a decree issued in August 2005 that allows non-nationals to own property.
hefty rise of investment in businesses listed on the Abu Dhabi Securities Some experts predict an influx of Dhs186 billion ($50 billion US) worth of
Market. Until very recently, investors could expect 30 to 90 new IPOs capital into real estate in the Emirate in the next two years alone. Several
over the next year, with domestic equities being so popular that the value massive real estate projects are already underway, and the vast expanse
of shares traded grew by 343 percent in 2004. of uninhabited land around the capital can accommodate many more.
Together with The Mubadala Development Company, the state Yet real estate accounts for just a third of the Dh367 billion ($100 billion
owned company of Abu Dhabi that is the investment vehicle of the US) that the Emirate plans to spend in the next five years. There are plans
Abu Dhabi government with high profile investments in the energy, for an underground railway, a giant petrochemicals complex, a steel
telecommunication, aerospace, automotives, healthcare, real estate mill and the world’s largest aluminium smelter. Oil production is also to

be increased by 70 percent, ensuring that for
years into the future, Abu Dhabi will remain ‘the
Richest City in the World.’
Education and employment

Mandatory primary and secondary schooling
has resulted in a comparatively strong literacy
rate, currently set at around 78 percent.
However public schools have fallen well behind
the private sector, which now accounts for 50
percent of pupils. Higher education has been
more successful in the UAE in recent years.
There are two government-funded universities:
Zayed University, which has campuses in Abu
Dhabi and Dubai, and UAE University based
in Al Ain. The Higher Colleges of Technology
(HCTs) were founded in 1988 and offer a more
technically driven programme of courses in
IT, engineering and technology. Last year
there were 15,000 students enrolled at the
HCTs’ 12 single-sex campuses across the
UAE. Remarkably, more than 65 percent of
students in higher education are female. This
is in part because young men have alternative
opportunities, such as the police or armed
forces, but it is also a sign of the increasing
eagerness of young women to pursue a career.
Unemployment among nationals is
apparently far lower than in other Gulf
Cooperation Council (GCC) countries such as
Bahrain and Oman. This is largely because the
country’s considerable hydrocarbon wealth
allows more job opportunities.
Religion
The local population is predominantly Sunni
Muslim and most of the imported labour is
also Muslim, although this is by no means a
prerequisite. There are also many expatriate
Christians, especially from South Asian and
from Europe. Islam is the official religion of
all seven emirates and the federal UAE. The
government generally adheres to the principle
of religious tolerance, and freedom of worship
is enshrined in the federal constitution, provided oil reserves (98.2 billion barrels) and almost 5 generally very hot and humid with temperatures
that religious practices do not conflict with percent of the world’s natural gas (5.8 trillion averaging well above 40°C (110°F). The
public policy or violate public morals. There are cu m), the UAE’s extraordinary hydrocarbon weather is pleasant and temperate from
several Christian churches across the country, wealth gives it the highest GDP per capita in October to May, although January to February
often next to mosques. the world. Abu Dhabi owns the lion’s share is cooler and a light jacket may come in handy
of these resources – 95 percent of the oil in the evenings.
Language and 92 percent of gas. Currently the UAE is
The official language of the UAE is Arabic, producing about 2.5m barrels per day (bpd) Food
although English tends to be the lingua franca. of crude, just above its official OPEC quota Almost any type of food is available in
Urdu and other subcontinental languages are of 2.4m bpd. Nonetheless, the Abu Dhabi Abu Dhabi - most international fast-food
21
also widely spoken amongst the expatriate National Oil Company (ADNOC) and its foreign chains have branches here, such as
communities. The local dialect is distinct partners is investing heavily in an expansion McDonalds’s and Dunkin’ Donuts and a
from that of the rest of the Arab world, and programme that will push production above 3m plethora of restaurants serve cuisine from
even from the rest of the Gulf. There are even bpd. Given these vast resources, oil and gas almost any country in the world. However
disparities between local tribes. However, continue to dominate the country’s economic visitors must try the delicious Gulf and Middle
the presence of a large number of expatriate profile, despite some progress in diversifying Eastern food, whether from a cafeteria or a
Arabs in the country is changing the dialect to the economy. By contrast, the UAE has very gourmet restaurant. Try fresh fish, like the local
something more similar to that spoken in the little fresh water - the growing population is ‘Hammour’, which is excellent grilled, stuffed, or
northern Arab states. Standard classical Arabic sustained instead by vast desalination projects. fried with spices. Or order a variety of ‘Mezze’
is used in newspapers and broadcasting. (starter or hors d’oeuvre) such as ‘Hummus’ (a
Climate chick pea dip), ‘Kebbeh’ (meat patties made
Natural resources Relentlessly sunny skies prevail throughout the from minced lamb) or ‘Tabbouleh’ (a diced
Sitting atop 9 percent of the world’s proven year. In June through September, the weather is tomatoes salad with onions, mint and

parsley). Desserts are generally very sweet, with indulgent use of honey
and nuts.
After dinner, try a leisurely pull on a Shisha, or water pipe. Tobacco
comes in numerous flavours, and you could accompany it with mint tea
or strong Arabic coffee.
Since Muslims are prohibited from eating pork so it is not included in
Arabic menus, hotels frequently have substitutes such as beef sausages
and veal bacon on their breakfast menus. If pork is available, it will be
clearly labeled.
Bars
Although the UAE is a Muslim country, alcohol is widely available in
hotel restaurants and bars. These range from sophisticated cocktail
lounges to informal traditional British or Irish pubs, to piano and jazz
bars. You can also visit local nightclubs with Arab singers, belly dancers
and musicians.
Holidays
January: New Year’s DayApril: Islamic New Year’s DayJune: Prophet’s
Birthday - The celebration of the birthday of the Prophet Muhammad.
August: Accession Day - (6th) - Commemorates the accession of the
ruler of Abu Dhabi.
December: National Day - (2nd) – Celebration of the founding of the UAE.
Ramadan
Muslims fast from dawn to dusk during this month. Visitors should avoid
eating in public during daylight hours. After sunset, the fast is broken in a
meal called the ‘Iftar,’ and restaurants and businesses stay open well into
the night.
Eid al-Fitr - The celebration of the end of Ramadan, which lasts for
three days.
Eid al-Adha - The Festival of Sacrifice. Sheep are slaughtered and the
meat is distributed among family, friends and the needy.
Note: Dates of Islamic holidays vary according to the lunar calendar.
Shopping
Shopping is a national pastime in the UAE and one of the major
attractions for visitors. Glitzy state-of-the-art malls are in abundance, but
have not replaced traditional souks (markets), of which there are several
in Abu Dhabi offering everything from Persian carpets to electronics to
fish. Shopping malls in Abu Dhabi offer an incredible array of international
brands, and many malls include multi-screen cinema complexes, coffee
shops and childcare facilities.
Dress Code
Abu Dhabi is an Islamic country and clothing should be modest.
Beachwear is only acceptable at beach clubs, hotels and public beaches.
During the daytime, the dress code is fairly casual although more
exclusive restaurants may expect guests to dress more formally during
the evening.
Visas
The type of visa required will vary depending on country of origin and
whether travelers have arrived for business or pleasure. It is best to
22 confirm visa requirements online before your trip to ensure a minimum of
hassle. See: http://www.uaeinteract.com/travel/visas.asp
Airport
Abu Dhabi airport is situated on the mainland, 35km (22 miles) east of
the city. The journey to the city centre should take about 45 minutes.
Limousines and Al Ghazal taxis can be pre-booked or picked up at the
airport. Fares are approximately Dh70 to the city centre, although orange
and white airport taxis charge approximately Dh40.
Many hotels run an airport shuttle service.
Local time
The UAE is 3 hours ahead of GMT.

23

Language
The official language is Arabic although English is widely
spoken and understood.
Currency
The local currency is the UAE Dirham and is divided into 100
fils. Underpinning itself against the US Dollar, the conversion
rate is a fixed AED 3.67to USD 1. Money can be changed at
hotels, banks, and licensed money changers in souks and
malls. ATMs are widespread and accept most major credit and
debit cards.
Credit cards
Most retail outlets, hotels and car rental companies accept
internationally recognized credit cards.
Business hours
Recently changed from Saturday, the week now begins
on Sunday, with Friday and Saturday being considered the
weekend in line with schools; Friday is the holy day. Some
businesses open on Saturday or stay closed for half a day
on Thursday.
The maximum number of working hours per week is officially
set at 48, though exceptions are made for certain industries.
The working day varies between straight and split shifts but
generally speaking, government departments and services
work from 07:00 to 15:00, Sunday to Thursday. Private
businesses usually work a split shift from 08:00 to 13:00 and
16:00 to 19:30.
Most shops operate split shifts though the outlets in many of
the big shopping malls open at 10:00 and close between 22:00
and 24:00. Some food shops and petrol stations are open 24
hours a day. Most shops don’t open until around 15:00 on
Fridays, though corner shops only close during prayer times,
but will stay open till 22:00.
During the holy month of Ramadan, the Ministry of Labour
and Social Affairs has declared that daily working hours should
be reduced by two, in order to allow time for prayer. Many
offices start work an hour or so later and shops are open much
later at night. The more popular shopping malls are crowded
at midnight and parking at that time is tough to find. Food
outlets and restaurants generally remain closed during the
day, opening for Iftar; some provide take away services during
the day.
Electricity
The voltage in Abu Dhabi is 220/240v. Most sockets are
three-pin, although adapters for two pin plugs are available
at most hotels.
Drinking water
Tap water is safe to use although bottled water, which is served
in hotels and restaurants, is recommended for drinking.
24
Telecommunications
Communications are the responsibility of the federally run
Emirates Telecommunication Corporation (Etisalat). Currently
a near monopoly with Du, a second state owned Telecoms
Company; it is actively globalising and continuously expanding
its services. The objective to privatise this sector has been
postponed until 2015.
Useful websites
www.abudhabi.com
www.timeout.com/travel/abudhabi
www.lonelyplanet.com/worldguide/destinations/ middle-east/
united-arab-emirates/abu-dhabi

25

Branding a nation sustainably
Best of Abu Dhabi
The underlying message of the Tourism Development & Investment

Company’s (TDIC) mission – indeed, its very existence – highlights a
simple and fundamental premise of modern-day nation building: The
accumulation of a country’s wealth, especially accruing from its natural
resources, should be used to diversify its socio-economic base. TDIC
epitomises this ethos by spearheading infrastructure projects that are
based on environmental sustainability and stewardship – total respect for
the local environment and culture.
The Angsana Resort19& Spa,BestEastern

of Abu Mangoves
Dhabi is located 20 minutes
from the city centre and 10 minutes from Abu Dhabi International Airport.
Construction is well underway for this urban resort designed to reflect
the natural environment and offer an escape from the city’s urban
sprawl, whilst contributing to the preservation of the valuable mangrove area.
26-29_TDIC - Interview2 Cor_L3.indd 2 2/9/09 4:44:31 PM

Construction is well advanced on the luxury
Anantara Resort & Spa Qasr Al Sarab, located
in the Emirate’s Liwa Desert in the
Empty Quarter. Rising like a mirage in the
desert, this retreat is just 90 minutes drive
from Abu Dhabi International Airport will boast
a five star hotel with 150 rooms and villas with a
luxury heath spa.
F or nation-states, regions and cities, destination

branding is more relevant than ever. Vital for
attracting allies, investment and visitors, those
sales edge that makes destinations ‘stand out’ from
the crowd.
So, what challenges does TDIC face in ensuring
that fail to brand effectively get left behind. With its operations serve the truest interests of its
the effective fine tuning of a strong ramified brand, stakeholders and of Abu Dhabi? Tabler clarifies, “It is
Abu Dhabi has accepted this rationale. Lee Tabler, in ensuring that our stakeholder values are delivered
CEO, TDIC explains, “In line with Abu Dhabi Tourism across every segment of the developmental chain.
Authority’s strategy of delivering managed growth, This requires additional research and preparation time,
we are adopting a leadership role in the arena of exceptional human resources and partners whose
environmental preservation, for example. TDIC operational and delivery rationale is in total synch with
is working on delivering a hospitality landscape our own.” He adds, “TDIC is distinguished in that
underscored by managed growth, where changes will the company’s approach is not purely commercially
be gradual and measured.” driven. Though TDIC does have to stand on its
own feet economically, is has responsibilities to the
Strong place brands are important for community of Abu Dhabi and to the emergence of
four reasons the destination in terms of economic, cultural and
• Attracting business and foreign direct investment socio-economic sustainability.”
• Attracting visitors
• Recruiting the best and the brightest A place brand is the collective sum of its’
• Wielding political and economic influence • History
• People
When it comes to TDIC, in existence since • Culture
2006, its success in the delivery of best practices • Products or services
can be “tangibly measured by the partnership with • Customers
world class operators across a number of segments • Financials
– culture, architecture, construction, leisure and • Operations
hospitality.” Because of this, Tabler explains, “We • Leadership
have encouraged leading international brands to enter
the Abu Dhabi market.” By creating and facilitating In this crowded arena, nations, regions or
projects that add to the emirate’s unique positioning cities that lack the relevant brand equity will not
and reinforce a memorable tourist experience, TDIC be competitive in the long-run. This is why TDIC is
is participating in establishing an image based on tracking measurable ways in which its philosophy
positive national values and perceptions on which the of best practices across every segment in which it
emirate can rely when promoting sustainable socio- operates is being translated across existing projects.
economic diversification, exports and services. In Mr Tabler says, “Environmental sustainability
this sense, the destination becomes a valuable tool, is a key element of TDIC’s corporate ethos and is
conveying an emotional and intangible component drilled very much into the company’s corporate
that can affect investment decisions. Even though DNA. This, of course, is in line with the overarching
its shareholding is fully owned by Abu Dhabi Tourism development principles of the Abu Dhabi Government
Authority (ADTA), TDIC’s ambition is to transform from as outlined in its Urban Plan 2030. TDIC has strict
“a relatively small scale player to a major organisation environmental guidelines for all its sub-contractors
which plays a key role in the development of Abu and development investors.
Dhabi’s tourism infrastructure”. “The company has instigated numerous initiatives
Clearly, its relevance is becoming increasingly across a number of projects including its flagship
evident in the tourism sector in which TDIC is involved. Desert Islands multi-experiential destination
With competing locations vying for global tourism and Saadiyat Island – the 27 square kilometre island
spend, destinations offering similar high quality which is just 500 metres offshore
products are being pushed to devise that extra Abu Dhabi city. These initiatives include work

irrigation practices. TDIC intends to enroll
this course in the Audubon International
Awards certification scheme, which recognises
courses that protect the environment,
conserve natural resources, provide wildlife
habitats and are governed by high standards
of environmental management.
“On the cultural side, our partners
include the French Government for the
Louvre Abu Dhabi and the Guggenheim
Foundation for the Guggenheim Abu Dhabi.
On architecture – we have made a huge
difference – by commissioning the world’s
best to design the cultural assets of Saadiyat
Cultural District, which will be home to the
world’s single largest concentration of premier
cultural institutions. Lord Foster for the
Sheikh Zayed National Museum, Frank
Gehry for the Guggenheim Abu Dhabi, Jean
Nouvel for the Louvre Abu Dhabi, Zaha
Hadid for the district’s Performing Arts
Centre and Tadao Ando for the Maritime
Museum. Close by we expect to open the
Saadiyat Beach Golf Course by the final
quarter of 2009 – and another golf course
master architect, Robert Trent Jones II has
been commissioned for the design of a
on Sir Bani Yas Island – the largest of the Beach to within 60 metres of dune lines so remarkable tidal course in the Saadiyat
Desert Islands – to expand and upgrade a bird as to protect the breeding grounds of Reserve district. And we have partnered
sanctuary to ensure that the island remains the Hawksbill turtles. another major golf name – Troon – to run
migratory home of hundreds of species. “Saadiyat will also have the UAE’s first these facilities.
“Sir Bani Yas Island also hosts the Arabian Gary Player-designed golf course – the “Hospitality has been a hugely successful
Gulf’s first wind turbine, which is now producing Saadiyat Beach Golf Course – and here again area for us with TDIC’s philosophy of
electricity, and it is working with the Abu Dhabi the company’s environmental credentials partnering the best to deliver the best, attracting
future energy initiative, Masdar, to ensure come to the fore. Mr. Player was selected for some of the world’s leading operators to Abu
Desert Islands utilises as much renewable his reputation as an environmental guardian. Dhabi. These include Westin Hotels &
energy as possible. He has delivered an ecologically-conscious, Resorts, Angsana, Anantara and St. Regis,
“On Saadiyat Island, TDIC has created amphitheatre-style course which will be which will operate a TDIC property on
an inter-tidal mangrove nursery in its Saadiyat capable of hosting a major tournament in Saadiyat Beach. I believe our strategy has
Reserve district where it is cultivating 100,000 the future. It follows a class figure-of-eight significantly raised the hospitality benchmark
propagated mangrove seedlings to be configuration with over a third having views within Abu Dhabi and ensured greater
transplanted. It is also propagating an of the Saadiyat coastline, where dolphins are awareness for the destination as a whole
additional 180,000 seedlings for transplantation regularly spotted. Landscaping here utilises as these brands begin their tried and tested
during the island’s development. These native grasses and desert palms. Water international cross-marketing campaigns”,
schemes will enhance the ecological value management will be through a modern, he concludes.
of Saadiyat Reserve. TDIC has also computer-controlled irrigation system that
restricted resort development on Saadiyat allows for flexibility to ensure sound www.tdic.ae
Personal Biography
Lee Tabler
Chief Executive Officer
Lee Tabler, TDIC’s Chief Executive Officer, has more than 25 years international real estate
development experience, 17 of them in senior management positions with technical and
financial responsibilities throughout North America, Europe, Asia and the Middle East.
Having been a founding member and past chairman of the Middle East Council of the Urban
Land Institute – the international non-profit research and educational organisation that caters
to professionals in land use and real estate development – Lee Tabler is now chairman of
the council’s planned Real Estate Education Centre. He is also a member of the International
Council of Shopping Centres, the International Real Estate Investment Council, the US Real
Estate Commission and the Asian Society in Hong Kong and New York.
Lee Tabler holds a bachelors degree in architecture from the Southern California Institute of
Architecture, US, a masters degree in urban and regional planning from the American School of
Architecture in Fontainebleau, France and a masters degree in real estate finance from the American University in Washington DC, USA.

The Abu Dhabi Golf Resort will be a unique location where lifestyle and leisure exist together
to create a perfect living environment. In addition to the hotel there will be a gated residential
community comprising exclusive villas, luxury townhouses and premium apartments with
picturesque views of the golf course.
The ADTA & TDIC Headquarters building will be an important landmark

for the city of Abu Dhabi in a prominent position known as ‘Between the
Bridges’. It has been designed from the outset to be an environmentally
friendly building and will aim to set the highest standards for
environmental design.
Saadiyat beach, Saadiyat Island

Saadiyat Island:
Best of Abu Dhabi
A treasured destination
Abu Dhabi, the largest of the seven emirates which makes up the United
Arab Emirates, is successfully capitalising on its natural assets – clean seas
rich in marine life, unspoilt islands, oases sheltered by mountain heights
and vast desert tracks – to deliver distinct experiences among a people
renowned for their hospitality and pride for their heritage. Saadiyat Island
is an ideal case in point. This exquisite destination, with its innovative mix
of attractions, is intent on appealing to visitors and investors looking for a
sustainable environment to call their own.
Development should not disturb the natural habitat of Saadiyat Island that is rich in natural mangrove forests and protected fauna.
30-35_ TDIC - Saadiyat 2_Cor_L3.indd 2 2/9/09 5:12:59 PM

The Louvre Abu Dhabi, designed by Pritzker Architecture Prize-winner Jean Nouvel, will encompass a broad historical and geographic canvas with thematic exhibitions and special programmes. Inspired by Islamic architectural forms,
Jean Nouvel’s dome-like structure allows for the dynamic interplay of natural light within interior gallery spaces.
S aadiyat Island is progressing in many

phases with a first – the opening of a
world-class golf course designed by sporting
tourism destination that epitomises a new
dawn in Abu Dhabi’s evolution to regional and
global pre-eminence.
resort beaches by a series of boardwalks
and pathways that will meander through the
picturesque dune environments”, he adds.
legend Gary Player – due to open in September To be developed in three phases, with By including a comprehensive array of
2009. This is in line with Abu Dhabi’s objective total completion expected around 2018, the amenities, including commercial and residential
to appeal to the 2.7 million guests it hopes masterplan envisages highly individual districts properties, resort hotels, recreational facilities,
to attract by 2012, By carefully managing its and includes hotels, marinas, international nature preserves, as well as most significantly,
growth with a series of sensitively articulated standard museums and cultural centres, the notion of bringing together a cluster of
infrastructure innovations, the face of golf courses, civic facilities and sea-view renowned cultural facilities to be operated in
sustainable tourism is taking shape. residential properties. partnership with established museums and
In 2004, the Abu Dhabi Tourism Authority In many ways Saadiyat Island will be an performing arts institutions from across the
(ADTA) embarked on developing Saadiyat extension of the UAE capital which the Abu world, Abu Dhabi has embarked on one of the
Island into a world-class, environmentally Dhabi Government has masterplanned as a most ambitious urban and cultural development
sensitive tourist destination that included, as its “stately global capital.” Saadiyat is being linked projects ever conceived. Take for instance,
centrepiece, a cultural district for Abu Dhabi, to the mainland via a 10-lane freeway, making the 24,000 square metre Louvre Abu Dhabi, a
the region and the world. The task of delivering the destination easily accessible from Abu universal museum with exhibits encompassing
this transformation was entrusted to Abu Dhabi International Airport just 25 kms away. a diversity of cultures. It will have 6,000 square
Dhabi’s Tourism Development & Investment “Saadiyat Island and its beaches represent metres of permanent displays and 2,000 square
Company (TDIC) which has since taken special opportunities to hotel and resort metres of temporary displays. Heralding a “new
Saadiyat onto the world stage. developers”, explains Mubarak Al Muhairi, era of cultural co-operation, in the long term the
Hyperbole notwithstanding, Saadiyat ADTA’s Director General and TDIC’s Managing Louvre Abu Dhabi will become autonomous,
Island represents one of the most important Director. With a strategy to dispose of a national, regional and international asset
development opportunities in Abu Dhabi’s development land on the island to private allowing all to participate in an interconnected
history. Meticulously planned, the island, investors who will each develop their sites in global understanding”, said HH Sheikh
with its 30 kms of water frontage and natural accordance with a sustainable master plan Mohammed Bin Zayed Al Nahyan, Crown
environmental-features, including mangrove and supporting stringent planning regulations Prince of Abu Dhabi at the launch
forests, is evolving as a strategic international and design guidelines, “guests will access of the unprecedented 30-year cultural

SAADIYAT BEACH SAADIYAT RETREAT
International tourist destination Boutique hotels
SAADIYAT CULTURAL DISTRICT 9 kilometers of natural beaches Luxury residential villas
Sheikh Zayed National Museum Five-star hotels and resort
Guggenheim Abu Dhabi Private and public beach clubs
Louvre Abu Dhabi Championship golf course with
Biennale Park luxury residential villas and apartments
Maritime Museum designed by Gary Player
Performing Arts Centre
Office park
Boutique hotels SAADIYAT LAGOONS
Retail & commercial environment Luxury low-rise waterfront residential
Luxury town homes & apartments Waterside living
Tidal lagoon system
SAADIYAT RESERVE
Championship golf course
Luxury residential
waterside living
SAADIYAT MARINA
World class Marina
Waterfront restaurants & hotel
Luxury apartments
Central business district
Leisure & entertainment facilities
Commercial & retail environment SAADIYAT PROMENADE
Family resort
Dynamic beach lifestyle
Boardwalks with cafés & restaurants
Leisure & entertainment
accord between France and the UAE in March 2007. development respects, and is aligned to, Abu Dhabi’s strong culture
So with the guiding principles for the Cultural District to make it, of protecting its sensitive coastal and desert ecologies. For instance, a
by definition, a destination everyone in the worlds of art and culture batch of 58 Hawksbill turtles that recently hatched safely on the
would want to visit and revisit, this cluster of permanent institutions, island are being protected and monitored as part of a sustainable
through its collections, architecture and programmes, will become breeding programme - as part of TDIC’s proven commitment to
one of the world’s greatest concentrations of cultural experiences. environmental responsibility.
This is being achieved by the addition of the Sheikh Zayed National Saadiyat Island is a flagship project for TDIC, for Abu Dhabi and the
Museum, the Guggenheim Abu Dhabi, Performing Arts Centre and region. Its name is already resonating within global cultural and golfing
the Maritime Museum. circles and as its development progresses; much more is expected from
An equally important focus in Saadiyat’s positioning as an island this island which is designed as a destination apart.
experience of genuine and enduring worth is its management of
tourism assets, with strict environmental codes designed to ensure that www.saadiyat.ae
l Saadiyat Island will eventually house around 160,000 residents and will be connected to Abu Dhabi via a ten-lane causeway.
l Building of the world-class Cultural District is underway.
l New York Universitys’ first overseas liberal arts campus is to open on the island.
l The Gary Player designed Saadiyat Beach Golf Club is to open September 2009.
l Abu Dhabi National Hotels (ADNH) is investing around AED 750 million in a five-star Park Hyatt resort on Saadiyat Beach. The resort will
boast a 400 room hotel overlooking a 300 metre-wide stretch of beach.
l Abu Dhabi-headquartered Al Jaber PSC, one of the most prominent construction and development companies in the UAE, is to build a
signature Shangri-la Resort on Saadiyat Beach. The hotel will have 400 rooms and front over 300 metres of pristine beach.

Designed by golfing legend, Gary Player, the Saadiyat Beach Golf Club is a uniquely captivating golfing development being built on Saadiyat Island - the Arabian Gulf’s first ocean course. Boasting two freshwater lakes and one
salt water lake, the course features several beach-front holes and weaves in and out of nine 5-star beachfront hotels. Adopting a figure of eight concept, the course is organically designed in total
harmony with the surrounding environment.

Saadiyat Island
Saadiyat Island is a truly special place. Born out of collective inspiration, it
is a rare destination experience of rich depth and diversity.
A symbol of progress, a tribute to vision, a celebration of talent,
Saadiyat Island embraces nature and human achievement with
enlightened balance. It will be an irresistible magnet attracting the world
to Abu Dhabi – and taking Abu Dhabi to the world.
Home to an international arts and culture hub, with new levels of
resort hospitality, as well as groundbreaking leisure, retail, business
and residential offerings, Saadiyat Island is the vibrant new heartbeat of
modern Arabia.
Designed to build bridges between cultures, create harmony through
integration, and inspire understanding through creation, Saadiyat Island
will transform local and global perceptions of Abu Dhabi.
Saadiyat Cultural District

The pulsing cultural hub for celebration and innovation in the arts, and
the soul upon which the entire fabric of the island is built. With its array of
architectural icons, Saadiyat Cultural District fuels the imagination, fosters
interaction, and allows people of all backgrounds to embrace a common
bond of creativity.
Saadiyat Beach
Where turtles nest, dune grasses sway gently in the breeze and the bluest
of azure waters sparkle with the sun. This rare 9 km stretch of natural
beach is a resort and leisure space of luxury. Home to a championship
golf course and the stunning horizon of the Arabian Gulf.
Saadiyat Retreat
A secluded haven of peace and tranquility, this private ‘island within an
island’ hides exquisite luxury homes ‘suspended’ above calm waters,
intimate resorts, and a very special kind of harmony for the body, mind
and spirit.

Saadiyat Reserve
Home to flourishing natural wetlands, lush mangroves, free-flowing
waterways, and the region’s first ever tidal golf course. An unforgettable
place where man and environment become one.
Saadiyat Marina
Vibrant and sophisticated, this is the commercial heart of the
island. Boutique retail, café society chic, designer apartments
and colourful nightlife combine to create a waterfront space of
energy and excitement.
Saadiyat Promenade
The colourful downtown waterfront hub for families. A place to while
away the day and lose yourself in exploration and the total enjoyment
of togetherness.
Saadiyat Lagoons
Nature’s private show. Beautiful homes nestled on the banks of
tiny islets, where pristine waters gently lap, and nature’s morning
chorus greets each new day.

Presenting a new face of Arabia
Best of Abu Dhabi
Welcome to Desert Islands’ launch phase one, the nature-based

‘Sir Bani Yas Island’ destination. Abu Dhabi is emerging as a major
international destination as the government identifies sustainable
tourism as a potential market growth area. Driven by the will to diversify
the economy, the Abu Dhabi Executive Council has placed tourism at
the core of its strategic thinking.
36-39_TDIC - Desert 2_Cor_L3.indd 2 2/9/09 4:48:43 PM

S ir Bani Yas Island, the first phase of
Desert Islands, a remarkable destination
that presents a rarely seen face of Arabia,
of training and retaining HR expertise, in
line with quotas and the pressures of global
competition. Tabler explains, “TDIC has a
has opened in Al Gharbia, the Western region solid commitment to the recruitment, training
of Abu Dhabi. and development of a professional national
As a flagship legacy product of Tourism cadre – indeed our Desert Islands Education
Development & Investment Company (TDIC), Centre is a physical testament to this
a major developer of residential, leisure and commitment. In addition, TDIC already has a
cultural destinations in Abu Dhabi, Desert significant number of Emiratis working within
Islands reflects the rationale of environmental its various departments including marketing,
sustainability which is embedded in its the cultural division as well as project
corporate DNA. development. We are always eager to
Sir Bani Yas Island – a former Royal nature meet and recruit aspiring Emiratis who
reserve – opened to international tourism are looking to be mentored and trained
with guests staying at the 64-room boutique to play a role in a company which has a
Desert Islands Resort and Spa operated by significant nation-building role. The training
Thailand’s award-winning Anantara brand. of nationals and the opening up of new
It has proved an instant hit with visitors who career streams for them are also key
can opt for a series of adventure activities components of our partnership agreements
from 4x4 guided tours of the Arabian Wildlife with both the Guggenheim Foundation and
Park (home to one of the world’s largest the French Government”.
herds of Arabian Oryx), to kayaking, mountain Desert Islands is being managed
biking, hiking and snorkeling in the island’s sensitively with respect for, and with the aim
marine-life rich seas. “I believe our strategy of developing, the local culture and traditions,
of partnering with the best to deliver the he says, “It will provide a significant economic
best, attracting some of the world’s leading boost to the Western region and nationals
operators to Abu Dhabi, has significantly residing there, by increasing employment,
raised the hospitality benchmark. This education and investment opportunities,”
ensures greater awareness for the destination he adds.
overall”, he clarifies. Tabler says that the overall sustainability
Preparatory work has also begun on strategy is aimed at meeting present needs
TDIC’s Desert Islands socio-economic without compromising those of the future.
initiatives with the opening on the nearby “We want to expand on the late Sheikh
heritage-rich Dalma Island of the Desert Zayed’s eco-philosophy and ultimately reduce
Islands Education Centre, where up to 500 the need for non-renewable resources.” The
Emiratis are undergoing vocational training strategy is being developed jointly by TDIC
to empower them to benefit from the tourism and Masdar, Abu Dhabi Government’s
career opportunities that are beginning to advanced energy and sustainability initiative
emerge. With Emiratisation the order of the responsible for developing renewable energy
day, TDIC is taking on board the challenges strategies for the emirate.

Already earning international
recognition, Sir Bani Yas Island
is at the core of Abu Dhabi’s
effort to create a world model
of sustainable development. Its
legacy reserve status was created
by the late UAE President and
Ruler of Abu Dhabi, to ensure the
survival of some of Arabia’s most
endangered species including
the Arabian Oryx. This gazelle,
indigenous to Arabia, was labelled
extinct in the wild in 1972 – now
Sir Bani Yas Island is home to
several hundred of them.
Tabler explains, “Sir Bani
Yas Island is a nature-based
destination which in many ways
represents the true essence of
Arabia. A simple vision for a
single island has formed the
basis and guiding principles
for environmental conservation
throughout and beyond the Desert
Islands.” Sheikh Zayed planted the
first tree on the island and TDIC’s
master plan for the destination
was based on the former leader’s
eco-philosophy.
Dalma Island is the
destination’s cultural jewel;
it is a true symbol of UAE
heritage mirroring an authentic
Arabian lifestyle in a genuine
environment. Currently 5,000
people live on the island.
Discovery Islands is an
exclusive and luxurious retreat
nestled on six natural islands.
It is home to a vibrant marine life
and untouched animal habitats.
Two islands will be developed
into exclusive boutique resorts,
while two others will offer
camping experiences on
untouched desert islands.
The remaining islands harbour
undisturbed breeding grounds
for birds and turtles.
“The launch of Desert Islands’
first phase is a milestone, not
only in TDIC’s history, but in that of
the western region of Al Gharbia,”
explained Tabler. “As the first
TDIC destination to come on
line, the opening up of Sir Bani
Yas Island has given us a great
sense of satisfaction, particularly
since it has been achieved in
less than three years of the
company’s launch. It is a
paradigm of how the great
potential of this region can be
leveraged in a solid, sustainable
manner”, he concludes.
www.desertislands.com
Sir Bani Yas Island is also host to the Arabian Gulf’s first wind turbine, which is now
producing electricity, and is working with the Abu Dhabi future energy initiative, Masdar,
to ensure Desert Islands utilises as much renewable energy as possible.

The Arabian Oryx is native to the Arabian Peninsula. It is an
endangered species and has been classified as extinct in the wild
since the early 1970s. Its distinctive white coat reflects sunlight and
helps the Oryx stay cool in the harsh summer heat. Sir Bani Yas
has one of the largest herds in the world.

Abu Dhabi has the world’s high- A $10-billion investment Abu Dhabi International With a Formula One race track
est per capita GDP, currently in the tourism sector is Airport welcomed and a Ferrari theme park added
Best of Abu Dhabi standing at $46,147. 9.2 percent projected to increase a record 6.9 million to more intellectual attractions
of the world’s oil reserves are the number of visitors to passengers in 2007, up such as the Louvre and the
located within the Emirate, and Abu Dhabi to 1.2 million 31% on the year before. Guggenheim museums the
these are expected to last for at by 2015. Emirate aspires to be a centre
least the next 150 years. for art, culture and entertainment.
Open for business

Abu Dhabi has already been named the world’s richest city, with the most abundant
oil reserves in the UAE, over 700 kilometres of coastline and the country’s high-
est mountain peak; but the Emirate’s ambitions are soon set to eclipse all this and
more. The capital of the UAE, and the largest of the seven Emirates, has made vast
investments in order to attract international business and increase socio-economic
development. Bringing together the forces of entrepreneurship and innovation, the
guiding force of this rapid expansion is the Abu Dhabi Chamber of Commerce &
Industry (ADDCI). Since 1969, this autonomous institution which serves the public
interest and represents the various private sectors in Abu Dhabi has evolved from
being a service provider to becoming an active player that fosters close ties with the
business community locally and worldwide.
40-43 ADCCI_L3.indd 2 2/3/09 8:18:53 PM

HE Salah Salem Bin Omar Al Shamsi, President,
Abu Dhabi Chamber of Commerce and Industry
H E Mohammed Rashed Al Hameli, Director-General, Abu Dhabi

Chamber of Commerce and Industry shares his insights on the
mission, vision and strategy of ADDCI.
The ADCCI is an autonomous body supporting government
policies in promoting trade, commercial and industrial activities. In
this context, we provide a series of services to both national and
foreign businessmen who have businesses in Abu Dhabi or are
In what specific ways is ADCCI successfully positioning Abu
prospective entrepreneurs. The Chamber has played a significant role
Dhabi as a leading commercial and business destination?
in harnessing the potential of the private sector to contribute to Abu
How has the innovative promotion of its commerce and
Dhabi’s non-oil economy.
business opportunities added to the economy and global
Having embarked upon an aggressive approach breaking
profile of the emirate?
away form the traditional role of merely issuing licences, the
ADCCI has now taken up the more active responsibility of linking the
private sector with the public sector. At the same time, the
The Abu Dhabi Corniche is a visual statement of the Chamber is also involved in finding solutions to problems faced by
emergence of Abu Dhabi as a worldclass city. It features
hotels, residential and commercial properties that are businessmen in setting up business or entering into joint ventures
contemporary and iconic while fully maximizing the value with foreign companies.
of this important location.
This year we have launched two very important work centres: the
Members Services Centre and the Business-Link. These two centres
are like a ‘One-Stop Shop’ providing A-Z services to members as well
as the business community, traders and entrepreneurs.
Abu Dhabi is emerging as the centre of very vibrant economic
activity, with the government adopting an open foreign investment-
friendly economic policy and allowing the private sector to play
a pivotal role. Abu Dhabi is on fast track. Our strategic location
supported by the bold and dynamic open economic policies, has
turned our Emirate into a beehive-like hub for global business and
commercial activities.
The ‘Abu Dhabi Plan 2030’ is an unprecedented, phased
undertaking to be shared by the government and the private sector
to refurbish and build a modern infrastructure. Over the next two
decades, Abu Dhabi will be spending trillions of dollars on tourism
facilities, building hotels and resorts for high-end tourists. Health and
education projects will be launched to provide the best in the two
essential services sectors. Real estate, commercial and residential
properties, modern network of roads, seaport, airport, and light rails
will be provided. Our economic growth during the past couple of years
is a brilliant achievement reflecting the strong long-term
growth through wealth creating opportunities. Our real estate
market has emerged as a strong challenge to other players in the
field and is now exploding, registering unprecedented demand-based
growth expected to cross $500 billion when completed. Our
innovative specialized industrial zones set up in selected parts of the
emirate and our government’s policy of allowing 100
percent ownership to foreign investors and entrepreneurs offer
excellent opportunities to industrialists and entrepreneurs to set up
their businesses.
What partnerships with industry stakeholders has ADCCI

fostered, and why?
As I said earlier, the ADCCI has undergone a basic change from being
a mere basic service provider to be an active player fostering close
ties with the business community. The establishment of the Abu Dhabi
Business Group Forum and its interaction with ADCCI brings the
International business community on one platform, which would help
40-43 ADCCI_L3.indd 3 2/3/09 8:19:02 PM

Since its inception in 1969,
the Chamber has discussed
many economic laws and
legislations that regulate economic
performance in the Emirate. As
a member of the UAE Federation
of Chambers of Commerce &
Industry, it plays a significant
role in discussing and drafting
these laws and regulations at
the UAE level. Its presence in
the international arena has been
gradually expanded through
multi-membership in many
Arab and world chamber
counterparts, including the
Arab-French, the Arab-Swiss,
the Arab-American, the Arab-
Belgian, the Arab-Luxembourg
and the Arab-German Chambers of
Commerce & Industry.
Abu Dhabi’s strategy for financial success is based on both the enhancement of
the economic structure and the diversification of income sources through nurturing the
non-oil sectors, strengthening the public-private partnership (PPP), encouraging the direct
foreign investment (DFI), as well as through entering into joint ventures hinged upon
comparative advantages. Any local economy managed by global standards seeks to apply
the laws of the knowledge-based economy.
trade and business ties with foreign growth. Competition does not mean we try
businessmen, firms and companies. to undercut one another. Chambers of all the
seven emirates under the UAE Federation of
Despite the recent and well-documented Chambers of Commerce and Industry (FCCI)
successes of Abu Dhabi as a business have a common goal to help boost and
hub, what challenges does ADCCI face strengthen the UAE economy by providing
in marketing this location to the ever- guidance, help and support to businessmen
growing volumes of investors? and entrepreneurs.
We have successfully marketed the
economic and commercial benefits that What further innovation can be expected
Abu Dhabi has to offer to foreign investors, from ADCCI in the future?
HE Mohammed Rashed Al Hameli, Director-General, Abu and the vast potential that the Emirate In line with the changes in global economic
Dhabi Chamber of Commerce and Industry
has to offer in real estate, tourism, health activity, the Chamber has laid down a
networking amongst national businessmen and industry. The private sector plays a well-planned strategy to meet emerging
and entrepreneurs. The ADCCI is aware very crucial role in developing a strong challenges, especially laying emphasis
of the changes on the market-place and economy; ADCCI realizes this and has on perfection and excellence within the
the growing importance of the private established open, transparent and fast- various departments of the Chamber. It is
sector in contributing to the development of track policies in dealing with members and our continuous endeavour to provide best
non-oil economy. foreign businessmen. The government services and guidance to our members so
We have two elected expatriate members has liberalized the economy allowing as to help them increase their trade and
on our board of directors to give more full-scale involvement of foreign investors. business activities.
representation to the private sector. However, we want to go for high-end quality In addition, the Chamber is keen to
partnerships that will help us develop a encourage young UAE men and women
Diversification from oil-related sound and stable non-oil economy. Abu entrepreneurs to start small- and medium-
revenues is a long-term strategy that Dhabi is the largest of the seven emirates sized enterprises (SMEs) to help boost the
is sometimes difficult to implement. endowed with rich natural resources other government’s efforts to build the non-oil
What concrete steps is ADCCI than oil and gas. We have about 200 natural economy. As an important part of its
taking to ensure that it is realistically islands, sand dunes, sea coast. We have the strategy, it also provides its members with
implemented? advantage of turning these resources into orientation programmes to develop and
Our progress and success depend on developing a strong non-oil-based economy. polish their skills and capabilities to
our strategic planning, building friendly Our FDI reached about $ 6 billion in 2006 acquire modern know-how and knowledge
working relationships with various segments and there is potential for more, as there are of international market-place trends. To this
of the business community at all levels to more opportunities for investment in our end, the e-commerce culture has
develop Abu Dhabi’s non-oil economic burgeoning tourist and travel industry, hotels, been assimilated at the ADCCI with ease
sectors. We encourage our businessmen health and education to name but a few. to be in tandem with developments
and trading community to foster strong Competition is always healthy and key to around us and has greatly improved the
40-43 ADCCI_L3.indd 4 2/3/09 8:19:13 PM

internal and external workings of the organisation.
The Chamber’s duty is to render the best possible services
to its member firms and companies. According to Chamber
Law, all individuals and companies that are based in the
Emirate and participate in any commercial or professional
activities in this area must be registered. Membership
certificates are issued to all members and from this moment
onwards they are kept updated on the latest data and
information available from the Chamber, as well as being
educated about how to make the most of the services which
it offers. Members are notified of the Chamber’s frequent
functions and events whilst being kept abreast of its general
duties and the tasks it carries out.
The wealth of data and information which the Chamber
possesses allows it to be an active participant in a variety
of functions and events, both locally and internationally.
Through these, the Chamber is able to introduce its member
companies and products so that they too can benefit from
these opportunities. This interaction helps the Chamber
to gain a clearer vision of the problems and obstacles that
members may be facing. These problems are discussed and
appropriate solutions are devised; if necessary, further action is
taken by approaching the authorities.
Through its website, the Chamber makes all information
required by the business community in Abu Dhabi and the
UAE instantly available. Their vision, “to be the leading
chamber in achieving socio-economic development” by
consistently seeking to support the national economy and
improving both the development of the services it offers and
the domestic and foreign relations it fosters, is being realised
across diverse spheres. Embarking on a strategy to invest in
the best and most advanced practical education in order to
upgrade the level of professionalism of its staff, they are
becoming recognized by the community as being highly
qualified role-models who uphold the Chamber’s values
and enhance its prestigious position, nationally and
internationally. In this way, the Chamber’s mission, ‘to
contribute effectively to the enhancement of our national
economy through adoption of the best professional and
technical practices,’ is coming to fruition in tandem with Abu
The Chamber is also represented in boards,
Dhabi’s pre-eminence in the 21st century.
including the UAE-Turkish Businessmen Board, the UAE-
Abu Dhabi is the number one city in the Arab world across
Syrian Businessmen Board and the UAE-Indian Businessmen
diverse indicators. It is seeking to integrate into the global
Board. It is a member of the Federation of the AGCC Chambers
market and to achieve prosperity for its citizens and residents.
To make this a reality, the government has adopted a scientific
of Commerce & Industry, the Federation of Arab Chambers of
approach based on standards that would make it possible to Commerce, Industry & Agriculture, the Islamic Chamber and
measure its performance against that of other economies. the Arab Labour Organization. Such representation falls within
the framework of its membership in the UAE Federation of
Tel: +9712 621 4000 Chambers of Commerce & Industry.
www.adcci-uae.com
40-43 ADCCI_L3.indd 5 2/3/09 8:19:22 PM

Chapter 2 Hotels & Hospitality
58-59 2 Hotels, Hosp&Ent_L3.indd 2 2/3/09 11:06:12 PM

‘‘Who so ever practices hospitality entertains God himself’’.
Anonymous
58-59 2 Hotels, Hosp&Ent_L3.indd 3 2/3/09 11:06:14 PM

302 grand rooms, 92 suites, Features the most luxurious, Emirates Palace presents an Emirates Palace boasts
each carefully decorated and functional and techonologically exquisite selction of dining a 1.3 km stretch of
Hotels & Hospitality furnished to ensure a superior advanced conference and venues serving a variety of private beach.
guest experience. meeting facilities in the UAE. the finest global cuisines,
crafted by the skilled hands
of multi-cultural chefs.
Palatial Hospitality
It rises from the desert sands like a mirage. Its breathtaking appeal, the silver
and gold glass mosaic tiles of its grand atrium dome shimmering in the sun’s
radiance, is undeniable. By night, this monolith of magnificence is suffused with
brilliant light and glitters like a many facetted diamond. Superlatives are not
redundant when it comes to describing the most exclusive and expensive hotel
ever to be built. Launched in 2004, its construction cost over US $3 billion - and
it stands as a proud landmark of the modern UAE. Located in Abu Dhabi, this
tribute to comfort and service is owned by the Government of UAE and is man-
aged by the Kempinski Group of hotels.
Located on a 1.3 km stretch of Abu Dhabi’s most

beautiful sandy beach, the Emirates Palace
stretches across one million square metres and
is surrounded by a beautifully landscaped park.
60-61 Emirates Palace_L3.indd 2 2/3/09 11:41:03 PM

Hans Olbertz , General Manager, Emirates Palace
W inner of the prestigious Platinum MENA Travel awards (2006) in three categories, the
most by any hotel, including ‘Best New Hotel of the Year’, ‘Best in Convention and
Conference Facilities’, and ‘Best Tourism Project’, the Palace has become a cornerstone
of Abu Dhabi’s fresh wave of innovation that is attracting inbound tourists and business
travellers alike.
Designed by Wimberly Allison Tong and Goo (WATG), one of the worlds’s leading
hospitality designers, this architectural wonder embraces a feel of times gone by with
the relentlessly modern without jarring the overall ambience. The traditional Arabian element
of the dome, with the amazing 14 smaller domes on top of ancillary buildings added
to the bronze hues of the building reflect the different shades of sand found in the Arabian
Desert. The seamless level of service and smart ensuite touch-technology
blends the traditional with cutting edge convenience for the delectation of the most
discerning of guests.
Located on a 1.3 km stretch of Abu Dhabi’s most beautiful sandy beach, the Emirates
Palace stretches across one million square metres and is surrounded by a beautifully
landscaped park - vast enough for exploration by bicycle. Its superlative leisure facilities
already include two stunning pool landscapes and two ultra luxurious spas each in the East
and West Wings.
The General Manager, Hans Olbertz, is justifiably proud of an exalted clientele that
range from visiting dignitaries, participants of international conferences and the high-end
leisure tourist and sundry international jet set on the look out for seclusion and calm. “Our
management company, Kempinski, does a wonderful job of marketing the property via their
channels worldwide”, he explains. “This is also why you will encounter plenty of Germans,
but in essence the Emirates Palace sells itself through the unique brand recall it has
garnered with select niches globally”.
It is not difficult to understand the reason for this property’s kudos that has, in many
respects, served as a basis for Abu Dhabi’s travel and tourism is rapidly reaching its target
of three million tourists by 2015. Its unique structure, comprising a Palace section with the
top suites, two wings with guest rooms and a fully equipped conference centre, allows it to
meet the requirements of a variety of market segments simultaneously.
With a staff force touching 1800 and 49 different nationalities, an occupancy that
exceeds 60 percent and up to 15 different functions going on daily, luxurious offering
notwithstanding, the smooth running of the Emirates Palace represents the culmination of
complex logistics managed with dexterity by Hans Olbertz, who has managed the hotel
since inception. “I love Abu Dhabi, and having worked here in several capacities in the past
has made me appreciate the astounding changes that are underway. It is no longer wishful
thinking; Abu Dhabi is now internationally recognised as a gateway to the Arab world.
Coupled with its unsurpassed luxury facilities, its geographical advantage has helped the
Palace emerge as the hotel of choice for the glitterati and as one of the finest conference
destinations in the world”, he explains.
Stepping into interiors of the Palace, designed by KY&A, specialists in hotel, resort and
spa interiors, is like entering a fairyland. Everything is breathtakingly larger than life and
unmistakably stylish, yet muted. Garishness is anathema to the property and also to the
model of intelligent, eco-friendly tourism that the Government of Abu Dhabi is planning for
the federal capital of one of the world’s richest oil producing countries that is diversifying

TV with high speed internet offers spectacular outdoor
access and the unparalleled venues for gala dinners and
butler service for each room creative events. “We have
make a stay at the Palace a had numerous functions on a
memorable experience and grand scale, ranging from the
one with a human dimension GCC Summit and the World
too. Our butler’s friendly and Leadership Summit, to the
competent ministrations made Young Arab Leaders conference
the stay more accessible in a as well as host of opera shows,
manageably rarified way. live concerts and more” he
With gourmet dining an says. “The name of the game
integral aspect of luxury is to proceed with precision
hospitality, the Emirates Palace whilst allowing for the human
boasts of a wide array of touch to shine through”,
elaborate cuisines to tickle the he adds.
most jaded palate. As many as Whether for business or
170 chefs work in 128 kitchens leisure, enjoying the ample
and pantries that serve a variety facilities cannot be easier: a
of exotic cuisines from across relaxing stroll on the serene
the world including Iranian, stretch of secluded beach, a
Italian, Arabic, and Asian cuisine couple of laps in either of the
in internationally branded two swimming pools, a brisk
specialty restaurants, relaxing workout in one of the two
lounges and cafes. state of the art fitness centres
With Abu Dhabi projecting or a game of tennis under
itself as an international hub for the tutelage of resident tennis
trade, commerce and industrial professional Dermot O’Grady.
markets, the Emirates Palace is Even children can have the time
the ideal spot for conventions, of their lives - a colourful, action-
meetings and banquets of packed play zone guarantees
all sizes. The very best in fun for them, and
technology, facilities, equipment for children aged 14 and above,
and service staff weave an energy zone simulates
together the perfect setting, extreme sports like wind surfing,
blending the best Arabian aura para-gliding and climbing.
with a patina of luxury and Even though it is just one
competence. When it comes km away from the city centre,
to meetings, incentives and shopping is always a temptation
conference requirements, The to be indulged in thanks to
Emirates Palace can customise the hotel’s in-house boutiques
the layout and equipment that have just the right selection
setting according to client’s of designer items for every type
requirements. This flexibility of guest.
With a staff force touching 1500, an occupancy rate that exceeds 60 percent and up to 15 functions going on
daily, the smooth running of Emirates Palace is the culmination of complex logistics managed with dexterity.
makes it the ideal setting both Adding to the exhaustive list
for a large convention or an of its fabulous enticements, this
its economy with stealth and they offer. From the calibre intimate business meeting. haven of comfort is all the more
acumen. From the magnificent and preparedness of the staff, And when it comes to sought after as it is located near
collection of 1002 chandeliers to the quality and choice of getting together for business, many major business quarters,
made with Swarovski’s premier the F&B outlets, to the mod nobody does it better than shopping malls and local
Strauss crystals, to the cons as well, no detail can be them. Boasting a world class attractions. Easily accessible
decorations of gold leaf and overlooked”, Massoud says. array of conference facilities and from major international
the finest marble, the property Dedicated to anticipating the venues, the Emirates Palace gateways through Abu Dhabi
has a rarified aura that diverse needs of its guests, a International Conference Centre and Dubai International Airports,
cannot fail to impress even thoughtful provision of language houses an auditorium with small wonder then that the
the most hardened of luxury preference to operate the fixed seating for 1,200 guests, world’s who’s who have been
hotel aficionados. advanced hotel multimedia a main ballroom that can hold dazzled by the splendour and
The superb appointments in system, is a testament to up to 2000, an extensive range hospitality of the Emirates
its four Presidential suites, 16 the globalised identity of its of 40 meeting rooms, a high- Palace. The beauty and
Palace suites, 40 Khaleej suites guests. This includes a touch tech business centre and a enduring appeal of the Emirates
and 302 luxury rooms combine screen control panel that media centre to boot. Six large Palace though, is that it never
the ultimate in Arabian regal allows guests full control of terraces and a variety of pre- fails to lend its caring service
splendour with cutting- edge all room appliances such as function areas provide tranquil to anyone who comes to stay -
technology and memorable lights, air-conditioning and in- locales for breaks, cocktail even the humblest like me can
service too. “In this day and room entertainment including receptions and banquets. get to live like a king for a day.
age when competition can kill, 50-inch plasma screens in Set in its 100 hectares of
hoteliers must ensure a touch rooms and 61-inch plasma beautifully landscaped park Tel: +9712 690 9000
of uniqueness in everything screens in the suites. Interactive with several open lawns, it also www.emiratespalace.com

Winner of the prestigious Platinum MENA
Awards (2006) in three ctaergories, stepping
into interiors of the Palace is like entering a
fairyland. Everything is breathtakingly larger
than life and unmistakably stylish.

Tourism accounted for Founded in 1993, Beach Rotana encompasses Rotana boasts squash
3.7Dhs billion of Abu Rotana Beach Abu Dhabi 10 Treatment Rooms, 2 courts, swimming
Hotels & Hospitality Dhabi’s GDP in 2007. is part of Rotana Hotel Tranquility Suites and Relaxation pools, water-sports and
Management Corporation. areas, a dedicated Spa Team flood-lit all weather
of expert therapists and tennis courts.
a comprehensive treatment menu.
A resort with a difference
Location, they say, is everything. Add elegant décor, traditional Arabian

hospitality, a stretch of pristine white beach and miscellaneous modern luxuries
and you have a winning combination; Beach Rotana. Attached to one of Abu
Dhabi’s largest and most exclusive malls, and lying in the heart of the city – a
mere 30 minute drive from the International Airport - the resort’s unequivocal
popularity is easy to comprehend. Accolades notwithstanding, Rotana is far from
content to rest on its laurels, the property is constantly reinventing itself in order
to remain at the crest of the market become the fulfillment of all its guests’ needs.
“We are always developing, always willing to redesign and upgrade to become
ever more competitive” explains General Manager Moritz Klein.
Beach Rotana sets a sophisticated tone embraced by the entire resort. A stylish lounge lies beneath a vast glass dome,
whilst the attentive staff ensure prompt check-in times and flawless service.
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F rom the moment you wander into the opulent lobby,
Beach Rotana sets a sophisticated tone embraced
by the entire resort. A stylish lounge lies beneath a vast
glass dome, whilst attentive staff ensure prompt check-
in times and flawless service. The sheer quantity, variety
and quality of the facilities available, however, is what
sets this hotel apart from its other five star neighbours.
With eleven restaurants on offer, from elegant dining
to alfresco by the beach, there is an option for every
mood or inclination. Not to mention the award winning
eateries from worldwide, vibrant bars, live evening
entertainment and wickedly exotic cocktails. If you’d
rather build up an appetite, as opposed to quenching
one, Rotana boasts squash courts, swimming pools,
water-sports and flood-lit all weather tennis courts to
boot. “Depending on whether you want to work out or
wind down, we have the right option for our guests”,
Klein says.
However, Beach Rotana Abu Dhabi is ideal for
business as well as those just here to soak up the
sun, and its success in this market is as much to do
with its state-of-the-art business centre as its enviable
location. For events or conferences there is a skilled
team provided to meet the organizers’ needs, wireless
connectivity and professional Secretary Support
designed to help with anything and everything. This
meticulous attention to detail, all with the aim of
creating an environment where business can be as
With eleven restaurants on offer, from elegant dining to alfresco by the beach, there is an option for every mood or inclination. efficient and relaxed as possible, is part of the bespoke
service that Rotana Resort considers “integral to our
tremendous success”.
Still on the facilities front, the Zen spa is veritable
haven of tranquillity, offering a serene and relaxing
retreat. Deriving from Holistic Asian Philosophies but
with an added contemporary twist, the spa is designed
to take an uncomplicated approach to providing ‘me
time’. With 10 Treatment Rooms, 2 Tranquillity Suites
and Relaxation areas, a dedicated Spa Team of
expert therapists and a comprehensive treatment
menu, the spa allows visitors to rebalance and
rejuvenate in comfort.
Founded in 1993, Rotana Beach Abu Dhabi is
part of the Rotana Hotel Management Corporation.
Committed to the standards of excellence that the
chain is now famous for regionally, Klein explains
that the resort is “constantly working to build up
international awareness and infiltrate foreign markets so
that we can be as well established worldwide as we are
here in the Middle East”. At the moment Rotana has 25
operations but by 2012 65 are predicted, an ambitious
but no doubt achievable strategy. Tourism accounted
for 3.7Dhs billion of Abu Dhabi’s GDP last year and this
figure is projected to rise exponentially due to the scale
of tourism-related planning in the Emirate’s
capital city, and poised to benefit hugely from this
trend are resorts such as Rotana. To ensure that the
impressive standards that the brand is famed for
are maintained, they benchmark themselves against
Leading Hotels of the World Inc, of which they are a
member, and consequently undergo annual quality and
integrity checks.
Ultimately, the most important test of success is…
“Total guest satisfaction, every time and in every way…
It’s what the resort works unfailingly towards, and it’s
what I am personally committed to”.
Tel: +9712 697 9000

www.rotana.com
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Rooms Location Amenities Sporting facilities
390 Perfectly situated on 3 Executive boardrooms, Health and fitness
Hotels & Hospitality the beach less then 10 4 Meeting rooms, centre, recreation &
minutes from downtown Multiple grand ballrooms sports courts, indoor/
Abu Dhabi. Nearby the Renovated auditorium; outdoor pools, 24 hour
Heritage Village, Marina, all perfectly fitted for gym & spa facilities.
Lulu island & Gold Souq. conferences and exhibitions.
A history of excellence
With its landscaped parkland and seafront replete with private marina and arc
of pristine white beach, the tranquillity of this hotel resort is what underpins the
Intercontinental position as a luxury hospitality brand that knows no rivals.
Abu Dhabi’s social scene would not be the same without the
InterContinental’s inimitable restaurants and bars, having earned a well
deserved reputation for some of the best dining experiences in town. This
hotel has definitively established itself as the benchmark against which
others on Abu Dhabi’s deluxe hotel scene must be compared.
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The quality and variety of restaurants is a treat for the taste-buds. For instance Chamas, a Brazilian inspired eatery with a genuine Latin band, serves endless skewers of freshly barbecued
meat designed to fill you to bursting point. In addition, let loose in the award-winning Fishmarket which boasts a superlative selection of the freshest sea-food cooked Thai style. But the fun
does not stop there; there is also Boccaccio, a relaxed and airy Italian restaurant; where an evening al fresco adds a zing to any palate.
A bu Dhabi is evolving at
an exponential rate; with
construction booming, the
day trips to look forward to. Mr.
Stamper credits the Abu Dhabi
Tourism Authority for much of
tourist industry flourishing and an the progress.
explosion of new developments In line with this progress the
planned to transform the region hotel has itself kept abreast with
and expand its international technology and boast the fastest
influence. At the heart of this in-room internet in the area, as well
thriving and successful city lies as the cheapest rates for room
the InterContinental, a hotel that booking in its hotel if you book via
has been one of Abu Dhabi’s their internet site.
most celebrated landmarks for the Founded in 1983 and part of
past 28 years and has recently the InterContinental Hotel group,
re-opened to reveal a fresh face, the hotel has an enviable location
following a 65 million dollar revamp right on the beach and is less than
project. Set amid beautifully 10 minutes from the city cen- this evening out is indeed a dining from the competition, is
landscaped parkland, the hotel tre. The Abu Dhabi International experience with a difference, in the hotel’s dedication to
is situated on the seafront with Exhibition Centre, Heritage Village addition, there is also the award- showcasing what its host city
a private marina and an arc of and the Cultural Foundation are winning Fishmarket which has a has to offer. The Concierge
pristine white beach. also close to hand. The ambience delicious display of the freshest service provides guests with a
With all the tranquillity and ex- of understated luxury and effort- sea-food cooked Thai style and compelling insight into the rich
clusivity of a resort and every luxury less elegance is perfectly suited to served looking out over the culture and amazing experiences
and amenity of a five star hotel, both tourists and corporate trips, Arabian Gulf. But it doesn’t stop to be found in Abu Dhabi,
the re-launched InterContinental although the state-of-the-art busi- there; there is also Boccaccio, a especially those that are often not
ushers in a new era of hospital- ness centre certainly attracts many relaxed and airy Italian Restaurant, put on the traditional tourist maps.
ity excellence. From the stunning of the latter. The meeting facilities Selections which boasts some of This is mirrored in Mr. Stampers’
new lobby to the four restaurants include three executive board- the best views Abu Dhabi from its genuine passion for Abu Dhabi
serving exquisite dishes including rooms, four connectable meeting vantage point on the third floor, a and the industry in general;
Brazilian Churrascaria and Thai rooms that can cater for up to 100, piano lounge for a chilled break “We’re so excited about the
seafood, to the stylish bars and grand ballrooms perfect for confer- and the famous a.m.p.m bar for future, the InterContinental has
piano lounge, fully equipped gym- ences and exhibitions and a newly the hotel’s night owls, serving resumed its rightful place at the
nasium and Health Zone; this hotel renovated auditorium. the freshest beats and the most heart of this amazing city’. With
has definitively established itself Abu Dhabi’s social scene extravagant cocktails. If you’re its sophisticated new image
as the benchmark against which would not be the same without after that extra dose of exclusivity, and illustrious past, the future
others on Abu Dhabi’s deluxe hotel the InterContinental’s restaurants however, guest’s can choose looks bright.
scene must be compared. “We and bars, having earned a well the Club InterContinental - which
are a trusted and respected brand, deserved reputation for some offers access to the elite Private The Yacht Club
which is a responsibility we take of the best dining experiences Club Lounge. What better setting than a stylish
very seriously”, explains General available - the quality and variety The rooms themselves are terrace overlooking Abu Dhabi’s
Manager Simon W. Stamper, who of restaurants is a treat for the spacious, modern and luxurious; most picturesque marina. The
has recently returned to the hotel taste-buds. Chamas, the Brazilian with magnificent panoramic views Yacht Club is set to become
after a three year stint in the early inspired restaurant with a genuine of the city skyline and the highest the hottest spot in town with its
1990’s. Abu Dhabi holds a special Latin band, serves endless levels of personalized service. contemporary interiors, Pacific
place in Mr. Stampers’ heart as it skewers of freshly barbecued For those after a fast track to Rim cuisine and the unlimited
is here that he first met his wife. meat by enthusiastic and attentive refreshment and revitalization imagination of its bar staff. Prepare
He speaks fondly of the changes Passadores to until you are fill the Health Zone is ideal, with for cocktail creations, unforgettable
in Abu Dhabi tourism and is to burst, diners can also try its Jacuzzi, steam room, sauna, sunsets and much more. Open
impressed by how much prettier the uniquely Brazilian cocktail cold plunge pool and massage daily, 12.00pm to 01.00am.
the Emirate is these days, with the “Caipirinha” with its bitter natural treatments. Yet one of the
Parkland and Lulu Island close taste, that is sweetened by either most appealing sides of the Tel: + 9712 666 6888
to the hotel guest have beautiful a choclate or strawberry sugar, InterContinental, that sets it apart www.ichotelsgroup.com
66 - 67 InterContinental Hotel_L3.indd 3 2/4/09 4:53:07 AM

Le Royal Méridien has Ten restaurants and bars offer Liwa Grand Ballroom is the pride of A fully equipped
275 guest rooms – an array of choices from Italian Le Royal Méridien Abu Dhabi: the fitness centre, fitted
Hotels & Hospitality including 79 luxurious cuisine to exotic Asian fare to spacious and beautiful room can with free-weights and
suites. elegant French gastronomy to seat up to 400 delegates and can a variety of cardiovas-
fresh seafood. accommodate 1,000 guests for a cular machines.
cocktail party.
Bespoke Magnificence
Ensconced in the heart of Abu Dhabi and framed by lushly landscaped
gardens, Le Royal Méridien Abu Dhabi is set against dazzling high-rise towers
of the city bordered by the cerulean waters of the Arabian Gulf. One of Abu
Dhabi’s principal landmarks, where spectacular urbanisation is interlocked with
the charm of an ancient culture and its architecture, the luxury property borders
Corniche gardens, private lounges, futuristic health club and every amenity for
the discerning guest.
Sitting at the heart of the Abu Dhabi, travellers have long considered
this elegant hotel a jewel in the heart of the Middle East.
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The beautiful Corniche, the most popular boulevard in the city, boasts public
gardens and recreational promenades.
W ith 275 rooms and 79 suites, the Le Royal Méridien Abu Dhabi is just a brisk
walk away from the renowned city sites such as the Abu Dhabi Mall, the Cultural
Foundation, Abu Dhabi’s Petroleum Exhibition, not to mention the Zayed Heritage Village.
With all the global features and activities you would expect at any Le Méridien property,
impeccable attention to detail and dedication to exemplary customer service reigns
supreme. Such services range from your standard babysitting, dry cleaning and secretarial
services to currency exchanges, medical services, airport transportation and health clubs
as well as nearby golf course too. What’s more, with a multilingual staff as to cater for all
nationalities, any guest can feel at home.
Why not begin the day with an invigorating workout in the fully equipped fitness centre
then finish off with a refreshing dip in the indoor or outdoor pool? Set amidst landscaped
gardens and luxuriant foliage, the outdoor pool is a work of modern art.
After a chaotic day of business or sightseeing, there is the chance to relax with a
massage, sauna or to soak in the Jacuzzi. If you’re in an active mood, then why not entice a
colleague into a game of squash? There is even the option to try water-skiing, jet skiing, or
boating on the shimmering waters of the Arabian Gulf.
Leisure pursuits notwithstanding, the property is within walking distance of Abu
Dhabi’s principal commercial and business districts, and only a short drive from the
International Airport.
With so much to enjoy, its offerings don’t stop here. It’s expert staff also facilitates
opportunities to discover unique cultural experiences both within the hotel, as well as
across the local community. Dedicated to providing these experiences, as well as to
recommending the most enriching art, musical, fashion and design events that the emirate
has to offer, Abu Dhabi is also home to myriad museums, as well as the National Theatre
and the Abu Dhabi Classical Music Society.
If all of this were not sufficient for global culture vultures, then wait for the launch of
the Guggenheim Museum complex, designed by the legendary Frank Gehry under
construction on Saadiyat Island. Hand in hand with Le Meridien, Abu Dhabi’s treasures are
set to unfold…
Tel: +9712 674 2020
www.starwoodhotels.com/lemeridien
68-69 Le Royal Meridien Abu Dhabi_cor_L3.indd 3 2/9/09 4:49:53 PM

Switch on to sustainability
Hotels & Hospitality
In view of the need for a serious energy conservation strategy

being enacted by Dubai’s hotels, various products, strategies and
services are being developed by Phillips in order to assist
hospitality groups to lower Co2 emissions in line with Dubai
government directives. D.P. Smedema, General Manager, Phillips
Middle East, Designation, airs his views on the way forward.
DP Smedema, General Manager, Philips Lighting Middle East
Phillips supports a sustainable approach towards the hospitality industry, which includes training technical staff of all major hotel chains. They are planning work-
shops together with the Dubai Department of Tourism and Commerce Marketing in November 2008 to increase awareness of energy consumption in hotels and
support them towards energy efficient solutions. Philips is also putting together a green week in Dubai to strengthen public awareness towards energy saving.
70 - 71 Phillips Hospitality_L3.indd 2 2/4/09 5:43:39 AM

Park Hyatt Dubai, Lighting Design by Stephen Gough of Project Lighting Design
Photo courtesy Lumasense
Philips is growing its lighting division in the Middle East, especially in the hospitality sector. Building on current lighting contracts with major hotel chains, they are joining forces with top players in transforming them into ‘green’
hotels by supplying them with latest innovations using more LED technology. Philips aims to continue supporting the hospitality industry as well as the government in making the Middle East sustainable, astounding other parts
of the world, with its track record of sustainability.
S ince 2008 Philips Middle East, headquartered in Dubai, has been

working with the hotels in making energy scans of their hotel facilities,
giving recommendations on how to improve their energy efficiency
competences. With the growing need of energy efficient solutions in this
hospitality segment in the Middle East, it is vital to become a key supplier
of energy efficient lighting and consumer lifestyle solutions in the region’s
by a simple lamp replacement, without changing the fitting or fixture. hotel industry.
Commonly used products like incandescent light bulbs can easily be
replaced by energy saving lamps, called compact fluorescent lamps with Are your clients primarily hotels or other commercial developers?
integrated transformer. This replacement will immediately save 80 percent Are there differences in the ranges of products you supply
on energy consumption, reducing the CO2 by 41kg per year per lamp. between one type of client/segment to another?
Philips Ambiance range has been created for hospitality and homes, The hotel segment is a growing professional segment, which we serve
since they save energy without disturbing the ambience in the room. next to office, industry, retail and outdoor. Each asks for a different
Another popular lamp in hotels is the halogen reflector, or dichroic, which approach and different products/solutions. Where road lighting mainly
can directly be replaced by the Philips MASTERLine ES. This switch uses high pressure sodium lamps, offices ask for fluorescent lighting
saves 40 per cent on energy consumption and cost, also lasting 2-3 solutions and fashion shops are moving from halogen towards compact
times longer, which dramatically reduces maintenance, saving time and discharge lamps. What they all have in common is the increasing need for
money. energy efficient solutions.
An electronic transformer (e.g. Philips ET-S) is strongly recommended
to ensure that the specified lifetime is reached and energy saving of the In terms product imports of all types, this region is notoriously
total light system is guaranteed. Since last year we have reached the next price conscious and often capitulates to cheap imports from
step in energy saving measures: South East Asia that may not have the quality benchmarks set by
LED technology... With retrofit lamps like MASTERLED 7W replacing a Phillips. How do you counter unfair competition?
35W halogen reflector lamp, or 40W incandescent light bulb, significant Because of limited knowledge and awareness in the Middle East towards
energy can be spared. lighting, it is difficult to recognize and appreciate the difference between
Occasionally, a so-called mockup room is installed with the one lamp and another. So logically consumers purchase the cheapest
proposed energy efficient lighting solution to check the acceptability of lamp as long as it fits. Only after usage they experience that lifetime is
the total atmosphere. short, light output is fades fast or lamps simply change colour. To ensure
consumers purchase the right product to prevent disappointment, we
In comparison to the rest of the world, how important is this area are setting up training programs and workshops in hotels and other
regionally in your overall operations in terms of growth prospects, segments. After which, those this who attended the course are better
turnover and market share? prepared to take the right decisions about their lighting, recognizing the
For Philips, hospitality is becoming a professional segment with a difference between the initial cost of a lamp and the value of lighting. After
cross Product Division approach (Lighting and Consumer lifestyle) with all, the cheapest lamp is actually the most expensive lighting solution.
dominantly sustainable solutions. With a leading position in the lighting
industry to increase energy saving, and a high position on the Dow Tel: + 9714 309 5035
Jones Sustainability Index, sustainable solutions are one of Philips core www.mea.philips.com
70 - 71 Phillips Hospitality_L3.indd 3 2/4/09 5:43:44 AM

Chapter 3 Tourism, Culture & Heritage
72 - 73 3-Tourism, Culture & Heritage - Etihad_L3.indd 2 2/4/09 7:06:00 AM

“Don’t tell me how educated you are, tell me how much you travelled.”
Prophet Muhammed (PBUH), (570-632 AD)
Untitled-1 1 2/4/09 6:55:38 AM
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Abu Dhabi is looking to ADTA supports Abu ADTA has gained many Abu Dhabi International
have 26,000 hotel rooms Dhabi’s tourism industry international awards for Airport is undergoing
by the end of 2012. in a manner consistent enhancing the tourism expansion to increase
with the indigenous sector in Abu Dhabi capacity to 40 million
Tourism, Culture & Heritage
cultural and social values and worldwide. passengers.
of UAE society.
Managing a distinctive destination

Abu Dhabi Tourism Authority was established in 2004 with wide ranging
responsibilities for the promotion and development of the emirate’s
international tourism industry. Its mandate covers key areas including
destination marketing, infrastructure and product development as well as
regulation, licensing and classification.
74 -77 ADTA_L3.indd 2 2/4/09 7:19:02 AM

Vision
‘To be a leading tourism authority
that is positioning the emirate
of Abu Dhabi as an outstanding,
globally recognised, sustainable
tourism destination, while
enriching the lives of the Abu
Dhabi community and visitors
alike’ - Sultan Bin Tahnoon Al
Nahyan, Chairman, Abu Dhabi
Tourism Authority
Mission
‘To drive and support the
development and promotion of
tourism in Abu Dhabi efficiently,
effectively, and transparently,
in partnership with all our
stakeholders while ensuring the
highest quality standards’ - Sultan
Bin Tahnoon Al Nahyan, Chairman,
Abu Dhabi Tourism Authority
A DTA activities also include supporting the

emirate’s tourism industry in a manner
consistent with the indigenous cultural and social
values of UAE society. ADTA is achieving this
aim through intense and extensive international
promotion, the opening of dedicated offices in
key markets, dynamic product development
innovative and precision-targeted marketing to
build brand and destination awareness as well as
impactful educational campaigns for consumers
and the travel trade.
In all its activities, ADTA works closely
with stakeholders and partners including the
immigration services, Abu Dhabi Airports
Company, hotel owners, developers and
operators, Etihad, the national airline of the UAE,
the Department of Transport, Abu Dhabi National
Exhibitions Company, Abu Dhabi Authority For
Culture & Heritage and municipalities throughout
the emirate.
This has resulted in the authority having a
substantial presence at key industry events
worldwide, the staging of road shows and trade
workshops as well as inbound familiarisation trips
for trade and media. ADTA activities also include
regulation and monitoring of the tourism industry,
which is helping to upgrade services, standards
and performance throughout the industry and the
promotion of training opportunities to encourage
more UAE national participation in the industry.
ADTA is also closely involved in the
development of the emirate’s tourism
infrastructure and products and it plays a
74 -77 ADTA_L3.indd 3 2/4/09 7:19:19 AM

For centuries the tribes that inhabited the southern tip of the Arabian Peninsula lived a tough nomadic life, or earned a living by diving for pearls and fishing along the coast. In 1958 massive oil and gas reserves catapulted
these impoverished desert sheikhkdoms into a dimension of wealth and plenty. Slowly embracing socio-political reform, today the region’s most socially liberal country, is a federation of modern city states replete with gleaming
skyscrapers towering above manicured oases and palm-lined boulevards. With economic diversification and enlightened development plans in diverse spheres, there is more to life in Abu Dhabi than meets the eye.
76
leading role in attracting inward investment Abu Dhabi National Exhibitions Company all segments of its home community and its
to further the sector’s role in economic (ADNEC) to further the emirate’s valued overseas partners and guests.
diversification. ADTA is also responsible for ambitions to become a world-class As an employer, ADTA strives to be the
supervising existing and future government business tourism destination. ‘best of the best’ promoting innovation and
tourism projects and services. Throughout every aspect of its work, leadership by encouraging ongoing training
ADTA strategies span the development ADTA is dedicated to leveraging Abu and development both for its own staff,
of the business tourism (formerly Meetings, Dhabi’s rich natural heritage and traditions national and expatriate alike, and by providing
Incentives, Conferences and Exhibitions) and delivering socio-economic and training to employees of its stakeholders and
sector, the enhancement of leisure services environmental sustainability. industry partners.
and products and the implementation of a ADTA’s corporate ethos is based around
comprehensive events strategy. The ADTA Abu Dhabi’s brand message of respect, which Tel: + 9712 444 0444
also works in close co-ordination with the leads to an inclusive approach embracing www.abudhabitourism.ae
74 -77 ADTA_L3.indd 4 2/4/09 7:19:53 AM

74 -77 ADTA_L3.indd 5 2/4/09 7:20:40 AM
Three years ago, Abu Dhabi set up The Abu Dhabi Tourism Authority Part of its plan to promote local
Watani, a social and cultural develop- (ADTA), which offers services like culture, ADACH held a photography
ment project that aims to engage its youth tours of the Grand Mosque, expects exhibition on “The Costumes and
in local Emirati culture, with a particular 2.7 hotel guests in the UAE capital Adornments of UAE Women,” by artist
emphasis on art. by 2012. Cibely Dohle.
Artistic Perspectives
By 2012, Abu Dhabi will be making headway as one of the cultural hubs of the
Middle East. As the clock counts down to that date, with the opening of museums,
art centres and art fairs aplenty, ‘Best of Abu Dhabi’ gives you a taste of the artis-
tic adventures the emirate has already undertaken, as well as those yet to come.
Image Courtesy - Sadaqat Ali Syed Image Courtesy - Sadaqat Ali Syed
Guggenheim - Abu Dhabi’s upcoming art icon of Heritage and art culture
78 - 79 Art in Abu Dhabi_L3.indd 2 2/4/09 7:36:45 AM

Louvre - A home of a prestigious performing arts centre and a maritime museum
I n 2005, Abu Dhabi took significant strides international fair dedicated to modern and
Currently one of the fastest growing economies in the world, Abu Dhabi
is also setting itself up to become a leader in yet another field: the
international art scene. By putting in place the infrastructure to propel
towards becoming a Middle Eastern cultural contemporary art that takes place annually in
art, heritage and culture, the emirate aims to open its doors to artists focal point by creating the Abu Dhabi Authority France’s City of Lights. The organisers of this
and culture-based tourism from around the world, as well as fostering for Culture and Heritage (ADACH). An offshoot event have come together with the ADACH
the talents of its home grown art fraternity.
of the Abu Dhabi Cultural Foundation, this and Abu Dhabi Tourism Development and
organisation aims to promote the cultural and Investment Company to create a fair for modern
historical aspects of Abu Dhabi, with a focus and contemporary art in the UAE capital.
on literature, music, theatre, cinema, art and Dubbed artparis Abu Dhabi, the event will
photography. ADACH caters to all types of art provide a yearly meeting point for lovers of art
lovers through its ‘Plan for 2008-2012,’ which across the Middle East and further afield.
takes up the challenge to keep the local Emirati The November 2008 exhibition witnessed
heritage alive while promoting the art that is the second running of artparis Abu Dhabi in
reflective of an increasingly developed and Emirates Palace. The show had expanded by a
cosmopolitan city. mind-blowing 40 per cent from its earlier debut,
Recently, the organisation demonstrated its exhibiting 58 modern/contemporary art galleries
range in artistic offerings. Among other things, it worldwide and encompassing over 3,300
set up: ‘Picasso Abu Dhabi: Masterpieces from artworks by more than 700 artists, including
the Musee National Picasso’, which featured Andy Warhol, Pablo Picasso and Paul Cezanne.
186 paintings, sculptures and drawings and Capping all of these artistic achievements is
Ali Syed marked the first presentation of the Musee the opening of Saadiyat Island’s Cultural District,
National Picasso collection in the Middle East; earmarked for 2012. This section of Abu Dhabi
‘The Arts of Islam’, which attracted over 61,000 will embody the largest concentration of premier 79
visitors in just three months; and the screening cultural institutions in the world. The project will
of 9 Iranian films. ADACH also showed its house various museums, including: the Sheikh
commitment to promoting the culture of the Zayed National Museum, the Guggenheim Abu
surrounding Arab region, with its exhibition on Dhabi Museum and the Louvre Abu Dhabi. It will
‘Treasures from Sudan’. also be home to a prestigious performing arts
Thanks to the realisation that the federal centre and a maritime museum. The buildings
capital must invest in community initiatives in for the project are being designed by award
order to foster meaningful societal values and winning architects from around the world, like
substance to its tourism investment efforts, the famed Frenchman Jean Nouvel. A project
major inroads have been made through a unprecedented in scale and scope, the Cultural
collaboration with one of the most famous District will brand Abu Dhabi as a meaningful
art fairs in the world: artparis. artparis is an addition to the region’s burgeoning art scene.
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The Grand Mosque is Initiated by Sheikh Zayed in The overall cost of the The Grand Mosque’s
home to the world’s 1998, the Grand Mosque was Grand Mosque is just courtyard and prayer halls can fit
largest chandelier, a 9 a global meeting point since over AED 2 billion ($545 over 40,000
tonne behemoth made of 1 inception, bringing together over million). worshippers at one time.
million Swarovski crystals 3,000 workers and 38 contract-
imported from Germany. ing companies from around
the world.
Beauty and truth

Shiekh Zayed Bin Sultan Al Nahyan, the late founding father of the UAE, had a vision: to create a
world in which religious and cultural understanding reigned supreme. This enlightened leader left us
the physical manifestation of that ideal in the legacy of the Grand Mosque. At a time that is on
occasion witnessing the devaluation and demonization of the sacred precepts of Islam, the Grand
Mosque epitomises the beauty and purity that has long been part of the Islamic tradition.
In a region famous for creating the biggest and the best, the Grand
Mosque had much to live up to – and it did. Covering 22,412 square
metres, the mosque is about the size of five football fields, making it
the third-largest mosque in the world.
Image Courtesy - Sadaqat Ali Syed
80 - 83 Zayed Mosque_L3.indd 2 2/4/09 7:43:19 AM

t
4 The mosque has the world’s largest carpet at 7,119 square metres, from Iran.
4 It has 28 types of marble and 24-carat gold throughout.
4 The 22,412 square metre mosque site equates to around the size of five football fields.
4 More than 3,000 workers and 38 renowned contracting companies took part in the
construction work.
4 The mosque has 82 domes of traditional Moroccan design - all decorated with white marble.
4 The main dome’s outer shell is 32.8 metres in diameter and stands at a height of
70 metres from the inside and 85 metres from the outside.


The Grand Mosque’s courtyard is a delight. Stretching out to 17,000 square metres, this open-air section of the mosque is the meeting point of the manmade with nature. Giant floral marble designs pave the courtyard,
while the sky provides the grandest roof one can find. The mosque’s 4 marble and gold minarets, one at each corner of the courtyard, tower 104 metres into the air, as if providing a staircase into heaven.
L ocated in the heart of Abu Dhabi, the

Grand Mosque (officially called the Sheikh
Zayed Bin Sultan Al Nahyan Mosque) is a
nonetheless breathtaking. At 23 metres high
and 50 metres wide, it is covered in 6 pages
of Quranic verses and lit with fibreoptics,
as well as promoting the religious and
cultural understanding envisioned by the
country’s leaders. Although non-Muslims
cultural and architectural landmark. This making it shimmer a soft gold. are not allowed in Abu Dhabi’s mosques,
white marble wonder sits atop a 9.5-metre The rest of the mosque’s interior is equally the Grand Mosque is an exception. A few
high hill, as if descending onto the city from impressive, as it attempts to mimic nature. months after the Mosque opened on the first
another world. Gracing the floor is the world’s largest day of Eid in December 2007, guided tours
Just looking at the exterior is enough to carpet, a hand-woven 7,119 square metre were made available for people of all faiths
impress the visitor. Eighty-two extraordinary masterpiece from Iran. The greens, whites and backgrounds. The tours, conducted
marble domes crown the building with and pinks of the carpet give off the feeling mostly by UAE nationals, provide insight
its endless rows of pillars, and intricate of sitting in a grassy garden. White columns on the mosque’s architecture, Islam, and
calligraphy and colourful floral patterns rise like trees from the ground, covered the national culture of the UAE. There is no
crisscross its outer walls. The surrounding in colourful images of marble vines and fee for the tours, thereby allowing as many 83
tile-inlayed lakes reflect the mosque in their flowers that seem to be growing towards people as possible to benefit from learning
dark waters, creating the impression of a the mosque’s traditional Islamic arches. The about the region and the sacred religion that
building that goes beyond the boundaries of multicolored chandeliers that hang down the mosque represents.
human reality. from the ceiling could be bunches of fruit Although Sheikh Zayed was unable to
The inside of the mosque is perhaps drooping from heavily laden tree branches. see the completion of his beloved mosque,
even more remarkable. Just beyond the And further up in the domes the lighting turns his vision is what continues to drive it
entrance is the main prayer hall, a glittering blue, emulating a night sky, with delicate forward as a centre of religious and cultural
room with the capacity to hold up to 9,000 white carvings for the stars. understanding. When complete in 2009, it
worshippers. On the West Side is the As Abu Dhabi grows into a global capital will be the crowning achievement of a city
marvelous Qibla wall, the direction Muslims city, embracing globalisation in its various that emblemises the harmony and tolerance
pray towards. Subtly decorated so as not manifestations, the Grand Mosque is to be found in the moderate Islam espoused
to distract the worshippers, the wall is keeping the city’s traditional identity alive, by Shiekh Zayed and his descendents.

Flavours of the Emirates
With exotic gourmet delights like Khanfarosh, Lokaimat, Sagu, Jazariya and
Balalit, lamb kabsah with jarrish, chicken tajine and saffron couscous, regional
cuisine is very much a communal experience. With diners sitting together on
the floor sharing from large platters, it is as diverse as the social and ethnic
origins of the UAE. Reflecting the variety of cultural influences that the country
has experienced over the centuries, traditional Emirati cooking consists primar-
ily of dates, fresh and dried fish, camel meat as well as milk. However, typi-
cally Lebanese cuisine, with its grilled meats and characteristic dips, has been
embraced whole-heartedly by all.
84
D ishes are served together, not as separate courses and a typical meal consists of
slow cooked spiced lamb on top of a bed of warm rice, with other accompaniments
ranging from hummus, ful (spiced bean paste), falafel, and shawurmah (shwarma;
broiled meat served on flat bread) as well as stuffed vine leaves and other Arabian fare.
In addition to dishes standard to the Arab world, the influence of Iranian cuisine can
be seen in the Emirati preference for rice as a staple and ingredients such as saffron,
cardamom, and rose water as flavouring in desserts. The traditional dish of Meshawah,
made of dried fish and spices, and eaten with bread or rice and usually mixed with
onions, bears an Iranian influence too.
Like in other countries of the region, the preference is for lamb and chicken, and
fresh fruits, vegetables and unleavened bread (khubz) are staple fare. Numerous spices
are used for flavouring. In the olden days, these would help conceal the taste of less
than fresh produce. Today, however, blends such as baharat (mixed spice that is a
combination of cumin, cloves, coriander, nutmeg, pepper and cinnamon) are still popular
as the base for many preparations.
84-87 Emarati Cuisine_L3.indd 2 2/5/09 12:26:09 AM

Immigrants have brought their culinary tastes with them

and thanks to the Levantine Arabs; Lebanese food has
become an integral part of Emirati cuisine. So too has
South Asian fare, as Indians and Pakistanis have always
had strong links to Gulf region, bringing their foods and
spices to fill the souks with their appetizing aromas.
Whilst restaurants serve every hue of Arabic, Western
and Oriental cuisine, the best place to eat wholesome
Emirati cuisine is at home. Meals in traditional homes are
social occasions where the whole family gathers. Even
when low tables and chairs are used, shared platters and
eating together by using the right hand are the norm.
A remnant of the Bedouin mentality, what really gives
Emiratis pleasure is in extending hospitality. And if guests
are around at meal times, they are invited to join in the
traditional mansaf of whole lamb and spiced rice. The
meal is laid out on trays for everybody to help themselves.
Most homes have reception rooms or a Majlis whose sole
purpose is to serve meals to guests on special occasions.
At breakfast, the first meal of the day is light and tasty.
Starting with Balaleet, which is vermicelli fried with eggs,
onions, cinnamon, sugar, oil and saffron, followed by
Khubs khameera, a bread-like preparation made with
saffron and sesame seed. This could be eaten on its own
or with honey, date syrup or even cheese spread. This 85
could be followed by Arsiya which is made from cracked
wheat and cooked in meat. It has a savoury taste with a
consistency like porridge.
Each meal has to end with a sweet; at breakfast
it would be fried dough balls eaten with date syrup,
lugaimat, or dates. All of it washed down by the drink
Arabs favour the most - ghawah, the hot and strong
Arabic coffee.
Drinking coffee is an integral part of Arab culture and
is a habit that is indulged every where, from the humblest
café to the palaces. In the past, coffeehouses were the
main meeting places in the Gulf. A cup of coffee was
Even though traditional Emirati cuisine is based on a healthy subsistence diet of dates, fish, rice and camel’s milk; today,
Lebanese culinary influences pervade.

usually followed by a turn at the gaduo, the traditional smoking pipe chiefly for racing and no longer used for food supply and transport.
shared by men folk. But camel milk is still consumed by Emiratis and some families keep
Coffee is served on many occasions and if offered, it is gracious to a camel for milk in the family compound. The milk is drunk as a fresh
accept. As a symbolic extension of welcome, it is served black and is drink, haleeb.
usually flavoured with cardamom or cloves. Indeed, Arabs Haleeb Ghanam, Haleeb Kharouf - Goat’s and Sheep’s milk is
love spices and every imaginable spice can be found in the spice processed into laban, raab, labneh, chami, dihn/zibda, samn and
streets or atarinehs. kami/bathith for immediate consumption as well as commercial
Freshly ground and served with cardamom, Arabic coffee is served purposes. These are still available at local markets though production
in tiny cups with no handles. The cup must be held by the right hand is now concentrated on the rearing of goats and sheep for meat.
and the server will constantly replenish the cup. Shaking the cup from Haleeb Baqar - cow’s milk is consumed fresh and is also used for
side to side indicates that enough has been drunk. the preparation of laban, dihn/zibda and samn that is a liquid garnish
Milk and dairy products play a strong role in the Emirati diet. ideal on savoury and sweet dishes. Of late, it has been replaced by
Camel’s milk, as much as its meat, was a staple food for the Bedouin ghee - a similar product originating from the Indian sub-continent.
and enabled small populations to occupy and make economic use Full-bodied and multi layered, Emirati cuisine never disappoints.
of the extensive desert regions. In modern times, camels are reared Just what is expected from a hearty meal.
Machboos (or Fooga)
Ingredients Directions
• 4 cups water 1. Preheat oven to 375°F and grease a 9x13 baking dish.
2. Bring water to boiling and add chicken bouillon cubes, lower
• 4 chicken bouillon cubes or 5 teaspoons chicken stock
heat and add dried limes and saffron and let simmer till
powder
bouillon is dissolved --keep it hot.
• 2 tablespoons olive oil 3. Sprinkle chicken with half the spices (except the garlic).
4. Heat the olive oil in a large skillet on med-high to high heat
• 8-10 bone-in chicken pieces, skin removed (if it is the breast
and fry the chicken till both sides are brown, lower heat to
pieces, cut those in half since they are very large)
medium and remove the chicken to a plate.
• 2 whole dried limes (loomi) 5. In that same skillet sauté the onions for 2 minutes, add
tomatoes, garlic and remaining spices and sauté another 2
• 1/8 teaspoon saffron
minutes, then turn off the burner.
• 1 large onion, chopped 6. Add the rice and stir for about 30 seconds to 1 minute, till
well coated.
• 1 large tomato, chopped 7. Spread rice in the baking dish and place the chicken pieces
• 1 garlic clove, minced over the rice.
8. Gently press the dried limes on the sides of the pot to
• 2 teaspoons ground cinnamon distribute flavor in the broth and then poor on the rice and
• 1 1/2 teaspoons ground turmeric chicken (the whole thing including the dried limes) and cover
tightly with foil.
• 1 1/2 teaspoons ground cumin 9. Bake for 40-45 minutes--do not open the foil cover at all until
• 1 1/2 teaspoons curry powder the time is up.
10. If you want to eat this the authentic way, you can lay
• 1/2 teaspoon cayenne pepper (optional) or chili powder newspaper on the floor (for easy cleanup of spills), put all
(optional) of this on a very large platter or on a couple large sheets
• 2 teaspoons salt of aluminum foil laid on the newspaper and everyone sits
around and eats with their right hand! Can be eaten with
• 2 cups basmati rice, rinsed and drained ketchup.
86

87

Camelicious
Every December, thousands of camels flutter their long eyelashes at one of the
biggest camel beauty pageants in the world. Part of the Mazayin Dhafrah Festival
organised by the Abu Dhabi Authority for Culture & Heritage, this spectacle of camel
comeliness boasts a prize bigger than that of Miss World.
C oming as part of the UAE’s second Dhafrah Festival, a desert carnival sponsored
by Abu Dhabi’s royal family that aims to preserve traditional Bedouin heritage
under pressure by the so-called westernized ‘Coca Cola’ culture in the oil-rich Gulf
region, the camel pageants rounded up around 17,000 camels. The first event made
international headlines with prizes amounting to AED 35 million in prize money and 100
cars up for grabs. In its second year, the Dhafrah Festival has proved its popularity by
attracting some 24,000 camels belonging to over 2,000 people from around the Gulf,
including the UAE, Saudi Arabia, Oman, Qatar and Bahrain.
These camels, also known as ‘the ships of the desert’, are registered for the beauty
88 contest in several categories, defined by age and skin colour. They are required to
be of pure-bred origin and free from any contagious diseases or defects. Five judges
assess the animals on strict criteria, including the curvature of their ears, the size
of their nose relative to the rest of the face and the fullness of their hump. They first
inspect the camels’ overall bodies, then examine their individual body parts, like their
necks, heads, lips, noses, legs and feet, separately.
Owners can participate with more than one camel as long as they can prove
ownership, and those owning the top three camels in each category split a AED 7
million prize fund, and each receive a car from a pool of more than 100 4x4 vehicles
and pickups. The money and cars for the contest were donated by the members of
Abu Dhabi’s ruling family.
Sheikh Mohammad Bin Butti Al Hamed, Head of the High Committee for the
Festival, Representative of the Ruler at the Western Region, praised the role of the
88 - 89 Camel Beauty Pageant_L3.indd 2 2/5/09 2:01:04 AM

4 There are two types of camels: the Bactrian (or Asian) camel, which has two humps, and the Dromedary (or Arabian)
camel, which has one hump.
4 The camel’s nickname, ‘Ships of the Desert’, comes from their walk. Like a giraffe, the camel moves both legs on one
side of its body at the same time, then on the other side. The rolling motion resembles a ship at sea.
4 Camels can be milked, but the flavour is an acquired taste. Camel dairy herds are kept in parts of the Middle East.
4 Camel wool is of high quality and is used in the Arab world for rug-making and clothing. Camels shed around 2 kgs of
wool every time they moult.
4 Camels have a complex system of eye protection involving: a double row of long curly eyelashes to keep out sand
and dust; a third eyelid that moves from side to side, like a windshield wiper, to wipe any sand away; and thick bushy
eyebrows to shade their eyes from the sun.
4 Camel humps are full of fat, not water, and will shrink if the camel doesn’t eat. Baby camels are born without a hump,
and must start eating solids before they can develop any.
89
camel in traditional Arab life, as it was event, the Al Dhafrah Festival is much more received hundreds of entries; a photography
a mode of travel, a source of food and than a camel show. It includes various events competition; and a handicrafts competition
constituted the main measurement of wealth. and activities that aim to revive Bedouin for traditional Arabian hand-made objects.
“Although the camel has always been a traditions and to improve the economy in the The Al Dhafrah Festival, however,
companion to the Arab during his travel in Western Region of the Abu Dhabi Emirate, doesn’t stop there. Apart from these
the old days, today camels still play a part in through both commerce and sustainable shows it also offers an entertainment
our lives, as thousands of people continue tourism. Among these events is the Dates’ programme, with evenings of traditional
to attend camel races and watch what is Packaging Competition, meant to find the poetry, music and dances, as well a
perceived as part of our heritage.” best wrapping that prolongs the dates’ traditional style Arabian souq for a spot of
Although the beauty pageant is its main freshness; the Poetry competition, which ‘olde worlde’ retail therapy.
88 - 89 Camel Beauty Pageant_L3.indd 3 2/5/09 2:04:40 AM

Abu Dhabi at a glance
It’s undeniable that the UAE has made intelligent use of modern technologies and management
systems in order to further its impressive socioeconomic diversification programme. Recognising
however that there is more to development than meets the modern eye, taking a fresh look at its
unique desert and seafearing heritage is equally important in maintaining valued traditions and
maintaining the balance of an increasingly sensitive ecosystem.
FALCONRY
F alcons were once used to hunt food by the desert people but today
falconry has the status of a national pastime in the UAE. Two breeds
of falcons: the Saker and the Peregrine falcon are among the most
popular for hunting purposes. In the old days when falcon and Bedouin
hunted for food together, they would be trapped along the coast during
their autumn migration. They were then trained, used in hunting food and
later released in the spring to carry out their hunter role.
Trust, bonding and a rare understanding between the captive bird
and the trainer is needed to train the falcons to catch prey. Because the
houbara bustards, the birds of prey, were due just three weeks after the
falcons were captured themselves, it was also an intense exercise sport.
Once the falcons were trained to catch prey, in time for the migrating
bustards, the falcon remained a constant hunting companion to the
Bedouins throughout the winter. Even other prey such as curlews, hares
and gazelle, were occasionally hunted with the help of the saluki dogs.
Pearling
A vital source of livelihood in the Arabian Peninsula since ancient times,

income from pearling was cyclical and a bad season often resulted in
mounting debt for families involved. By the end of the Nineteenth century
pearling flourished and physically fit men began to opt for pearling as a
profession over nomadic life. They participated in the diving expeditions
known as ghaus in the summer, and wound their way home to cultivate
their date gardens in the winter. This was especially the case with the
Bani Yas sub-tribes, based out of Liwa.
In a couple of generations, pearl diving had become entrenched as
a profession in the area we now know as the UAE. There were over
1,200 pearling boats operational and a rudimentary business model had
been carved out in the industry. Many of the Bani Yas pearlers formed
cooperatives, jointly owning their boat and sharing the profits according
to a mutual agreement. Each boat carried a crew of about 18 men. The
90 captain or nakhuda took the biggest share and a larger share was taken
by the divers as compared to the haulers. Money was then left in the kitty
for the following season.
Life at sea on the pearling boats required physical endurance and
mental fortitude. Pearling also imposed long periods of absence from
home resulting in tremendous responsibility for the women left behind
to tend to children and old folks. It was as if entire villages were bereft
of young able bodied men during the four summer months. Over time
certain tribes grew roots in particular areas and coastal habitats such
as Abu Dhabi, Dubai and Ras Al Khaimah. However, the advent of the
cultured pearl in Japan in the 1940s caused the natural pearl markets to
collapse and this had a ripple effect on the pearling settlements and tribes
dependent on this trade.
90 - 91 Abu Dhabi Pictorial_L3.indd 2 2/5/09 12:32:19 AM

Ibn Majid
E xploring uncharted territories is not new to Arabia. Ibn Majid,

fondly known as the ‘Lion of the Sea’ is a figure of the region’s
sailing history. Although his is the more well known name, his father,
grandfather and other ancestors were part of a family of illustrious
sailors long before Vasco da Gama even sighted Cape of Good Hope
or had treaded Arabian sands. History shows that Arabs had explored
European waters much before the Europeans had crossed the Indian
Ocean. Although we don’t have the exact date, Ibn Majid’s date of birth
is said to be between 1432-37. Born in Julfar, which is close to present
day Ras al Khaimah, his sailing adventures were documented by him
in 40 surviving works, of which 39 are in verse. While all his writings
are marked by a lyrical quality, some short, others long, the 805-verse
Al Sofaliya, that narrates the journey between India and Sofala on the
Mozambique coast, is possibly the longest. The Fawa’id is another
opus that is a comprehensive tome detailing Ibn Majid’s vast store of
navigation knowledge and also deftly weaves in the knowledge base
of early Arab astronomers. Ibn Majid died at the age of about 70, soon
after he wrote his last known poem in 1500 AD.
The Camel
T he camel has functioned as the ship of the desert and was practically
a life line for the old time inhabitants of the UAE who had a partly
nomadic lifestyle. The Bani Yas, the largest tribe in the UAE, trudged the
vast sandy stretches of what we now know as Dubai and Abu Dhabi.
The Awamir and Manasir tribes too roamed the desert region but closely
guarded the locations of oases.
Crossing wide swathes of the desert in search of brush and bush
vegetation that sprang to life after erratic rains, some of the Bani Yas
Bedouins were fortunate enough to be able to return to a home in the
oases to cultivate their date palms. Camel owners among them who had
a grazing pasture near their palms were especially lucky as they could
harvest dates while their livestock grazed and drank at the wells shared
by the community.
The original multitasking friend of the desert Bedouin, the camel
needed water and had the job of fetching it too. When the caravans 91
were on the move it served as a beast of burden to transport household
goods as it was uniquely suited to the inhospitable terrain. The Bedouins
raced camels for entertainment and for the most part camel milk was
the only source of diary protein available to the Bedus during long
summers. The hardy camel could go without water for days and its meat
was considered a delicacy reserved for feasts. Camel skin made sturdy
bags, useful containers for carrying water and other utensils. Fine cloaks,
known as bight, woven from fine camel hair were coveted items. Even
the bedu’s rugs and tents were fashioned from the hide of this supremely
versatile desert mammal.
90 - 91 Abu Dhabi Pictorial_L3.indd 3 2/5/09 12:32:22 AM

Retail flying high
Abu Dhabi Duty Free (ADDF) opened its doors in 1984 and has
since gone from strength to strength to become recognised as
one of the world’s finest duty free operations, having already won
several prestigious industry awards.
he retail world is sound and Abu Dhabi’s growth rate will remain strong
despite international financial volatility. (TOURISM FIGURES) With
an estimated growth in tourism projected at XXX per annum, Abu
Dhabi’s retail fundamentals are strong and as a result so is the growth
opportunities for ADDF.
92 - 93 Abu Dhabi Duty Free_L3.indd 2 2/5/09 10:26:47 AM

A DDF is not only known for its outstanding
promotions, top quality stores and superior service
but is also renowned for its innovative designs. The
interior features resemble a futuristic satellite and are
similar to a mushroom shape that rises up from the floor
to the ceiling in changing colours of blue and green -
giving the impression of a seamless structure formed
from one material.
The colours are inspired from the greenery of Abu
Dhabi’s palm trees, oasis cities and the proximity to
the blue of the Arabian Gulf. This unique design
undoubtedly makes the duty free area an attraction in
itself as you arrive, depart or transit through Abu Dhabi
International Airport.
Over the years ADDF’s various refurbishments,
renovations and extensions have increased the retail
space offering from just six shops to the current area
of over 5,000 square metres. Well researched and
designed, ADDF lays claim to have pioneered the ‘shop-
in-shop’ concept in the region, providing dedicated
corners for various prestigious international brands.
The range of outlets available at ADDF is vast, with
an offering of all the top names in fashion, fragrances,
cosmetics, confectionery and many more, which creates
a lavish shopping experience for all. Other popular duty
free items such as gold and jewellery, electronic items,
local antiques and souvenirs are also available. Small
purchase items such as books, pharmaceuticals and
toiletries can also be bought.
Arrival Shop
The arrival shop and arrivals business in general is one
of the fastest growing elements in the worldwide duty
free industry, with 100 square metres of retail space
adjacent to the luggage collection area, ADDF hopes
that the outlet provides travellers, either waiting for their
luggage, or those wishing to purchase goods at the
end of a journey (thereby avoiding have to carry them in
transit) an alternate duty free option.”
Terminal 2
With three duty free areas in what is a dedicated terminal
for flights to and from the Sub-Continent, the terminal
includes an arrival store, a landside shop and, of course,
a large duty free area in departures.
Terminal 1A
A mixed category of merchandise can be found here in
a 150 square metre retail area stocking everything from
food and chocolates, beauty products, toys, and gifts.
The “Big Ticket”

ADDF is famed for its exciting promotions, competitions
and prize draws. The most popular of them all -
the ‘Big Ticket’ - enters into its 15th anniversary year
in 2007.
With a total prize fund of AED 1,500,000 (USD
407,830), tickets are available for only AED 500 (USD
136) and give the ticket holder 10 chances of winning.
The first prize amounts to AED 1,000,000 (USD 271,
887), with the remaining cash prizes divided from
the remaining fund among the other 14 winners, in
descending order. Tickets can be purchased throughout
the airport.
Tel: +9712 575 7818

www.abudhabidutyfree.co.ae
92 - 93 Abu Dhabi Duty Free_L3.indd 3 2/5/09 10:27:02 AM

Zoom into pole position
If there is one common passion among the people of the Emirates,

it is for cars - the faster, the better. Small wonder then that there is
jubilation at Abu Dhabi hosting UAE’s first Formula One Grand Prix
in 2009 on a track expected to offer the best F1 racing in the world.
W
The capital and the largest of the seven ork is proceeding at a fast clip on the track in time for the 2009 Formula 1 Abu Dhabi
Emirates that make up the United Arab
Emirates, is an idyllic location for one the Grand Prix on Yas, the 2,550-hectare natural leisure island, on the east coast of the
world’s most popular sports. Abu Dhabi has capital. Designed by renowned Formula 1 circuit designer Hermann Tilke, the track is being
more than 200 natural islands; with pristine
and unspoilt beaches in the region, it is
built by master developers Aldar Properties. “A mix of high-speed and low-speed corners will
rapidly gaining popularity among leisure be the hallmark of the Abu Dhabi Formula One Circuit. The cars will touch 250 km/h through
tourists from across the world. the third turn and achieve 300 km/h on the 1.2 km long main straight, which is followed by a
tight hairpin” says Tilke, “We are working hard with the Abu Dhabi team to create an exciting
race”, he adds.
Moving from Bahrain, where the high adrenalin competition was hosted for five years,
spectators in Abu Dhabi will soon be treated to unrivalled high speed excitement played out
on three distinct sections of the 5.6km circuit, including high speed areas ending in tight
overtaking turns, a street section and a marina section too. Originally flat, Yas Island today is
being refashioned with man-made hills to ensure track undulations up and down, upping the
level of skill required by drivers and thrill experienced by spectators that will be watching close
at hand.
A special feature of the track is that it will be have two parts. One part will be permanent
and is meant for everyday use and the other part of 2.5km for is for the exclusive use of F1. “It
94 - 97 Formula1_L3.indd 2 2/11/09 10:31:40 PM

Richard Cregan views the Yas Marina Circuit
model with John Howett, president of Toyota F1
94 - 97 Formula1_L3.indd 3 2/5/09 1:03:24 AM

will be characterised by different variants of By signing a seven-year deal for a race in federal capital until 2016 understand how
track alignments”, he explains. the capital of the UAE with the Formula One it will propel tourism and socio-economic
The Grand Prix plan is part of a grandiose management company, finally Abu Dhabi diversification into the services sector. “We
$40 billion project to transform Yas Island has succeeded in grabbing the opportunity wanted to create an event for that enjoyed
into a premier leisure destination with over to host this spectacular spectator sport high viewership worldwide. We also wanted
100 new hotels as part of well planned considered the most expensive in the world. to introduce a new sport to the region by
developments. In addition to the motor The green signal from the Chairman and bringing it right to the people. This is a sport
race track, the island will boast a Ferrari- CEO of Formula One Management, Bernie for the future of Abu Dhabi, a sport for our
themed park, museum and theatre. This Eccelstone was long-awaited as children”, explains HE Mubarak Al Muhairi,
will allow visitors to experience the thrill of this is without doubt one of the world’s director general, Abu Dhabi Tourist Authority.
the exclusive Ferrari Driving School (Pilota most prestigious sporting events, in the The massive global media impact of
Ferrari), kart track and dune buggies. same category as an Olympic Games or the sporting event will increase the stature
The first phase of the project will be World Cup. and visibility of Abu Dhabi as a leisure
completed in 2008 and the overall project Clearly the Executive Affairs committee destination. With its enormous reserves of
will be completed in 2014 on the island’s of the Abu Dhabi government who clinched financial liquidity ranging from $250 billion
32kms gulf shoreline. the deal to bring Formula One to the and $500 billion secured by its vast oil
94 - 97 Formula1_L3.indd 4 2/5/09 1:03:27 AM

The UAE is the second country in the Middle East to host the race after Gulf Arab partner
Bahrain, which hosted its first Grand Prix in 2004. There had been some doubt if the close
proximity of Bahrain would scuttle Abu Dhabi’s chances but the Formula One management felt
that neither country would be a threat to the other and would in fact work closely together to
make sure F1 is very successful in this geo politically crucial part of the world.
The F1 track will cement racing, already a major pastime of Emirati youth, into the local culture.
and gas reserves that are comprise nine built infrastructure that takes from the west Nahyan in 2005. HH Sheikh Mohammed Bin
per cent of the world’s proven oil reserves, but merges with traditional landscape will Zayed Al Nahyan, the Crown Prince of Abu
the federal capital is not only keen to steal ultimately reinforce the appeal of a luxury Dhabi, predicts “very real macroeconomic
the limelight from its sister emirate Dubai, lifestyle destination in the making. benefits” for Abu Dhabi and rest of the UAE
that put in place fundamental tourism Overall inbound tourism figures that stood from the opportunities that are bound to
infrastructure a decade or so earlier – it has at 1.2 million in 2005, increasing by 16 open up through increased international
the cash too. per cent rise in 2006 prove this. And with attention and connectivity.
The aim is to plan a fruitfully diversified estimates reaching 3.5 million and by 2015, His Excellency Khaldoon Al Mubarak,
future for the emirate’s 1.5 million population. it is obvious that policy makers are confident Chairman of the Abu Dhabi Executive
On a structural level, by integrating typical about their strategy and the continuous Affairs Authority (EAA), promises that the
elements of the Arabian landscape into the global resonance that the event will spark. coveted Grand Prix will be something truly
prized 5.5 km track, the aim is to merge Clearly tourism revenues and visibility memorable. In the meantime, the world is
local traditional elements into a rampantly underscore the desire to start a new chapter waiting with baited breath for the flag to drop
progressive sport at the cutting edge of in a bold, outwardly focussed era of Abu and for the race to begin in Abu Dhabi.
technological innovation. This integration of Dhabi’s development, after the death of the
world class sporting events with a purpose- UAE’s first president, HH Sheikh Zayed Al www.yasmarinacircuit.ae
94 - 97 Formula1_L3.indd 5 2/5/09 1:03:33 AM

Eastern Perspectives
Lily Bandak’s photography portrays a striking vision of the UAE,

highlighting the advancement of its cities with more traditional
images in order to communicate the complexity and beauty of the
people, their culture and achievements.
Abu Dhabi, which translates from the Arabic in to ‘Father of the Gazelle’, is the United Arab Emirates’ largest emirate and, by some estimates, the world’s wealthiest city.
98-101 Lilly Bandak_L3.indd 2 2/5/09 3:23:47 AM

H er initial visual project aims to dispel the western
misconception of the Middle East as inferior in
terms of scientific and technological development
and she pays particular attention to the unknown
accomplishments of the many talented and ambitious
women she has met through her work.
In addition to this commendable objective, a more
recent ambition is to highlight the difficulties faced
by people with disabilities and moreover, what they
can achieve with the right help and support. This is a
particularly passionate project for Lily as she suffers
from Multiple Sclerosis - a condition that, since her
diagnosis in 1984, has caused physical disability
restricting her to a wheelchair and impeding her
photography. After a period of frustration, Lily sought
help from the Vocational Rehabilitation services in the
US and designed a camera which could be fastened to
her wheelchair allowing her to continue her work within
the Middle East.
Lily’s return to the region began with her travels in
Bahrain and continued into the UAE, throughout which
she endeavored to demonstrate to the Arab World
that a person with disabilities, even in a wheelchair,
could be an active member of society. The biggest
challenge that she faced was trying to change people’s
attitudes towards those who are disabled. She found
that people in general and more particularly in the
Middle East saw disability as a finite condition worthy
of pity. Her aim for the future is to introduce assistive
technology to the region so that the disabled can be
more independent.
The situation of the disabled is rapidly improving
within the UAE as people realize the importance
of valuing all members of society and see what
inspirational figures like Lily Bandak can achieve.
Although private care is available, more recently there
are widespread public efforts to ease the problems of 99
people with special needs and support their families.
Some of the organisations in the UAE that assist in
this include the Sharjah Humanitarian City, Emirates
Special Needs LLC (Abu Dhabi), Abu Dhabi Centre for
Care and Rehabilitation, Dubai Club for Special Sports
and Takamul (Dubai), just to name a few. In addition,
the UAE Government passed the Disability Act (Federal
Law No.29/2006) in November 2006 which protects
the rights of people with disabilities and special needs.
It is now the responsibility of architects and
construction companies to provide equitable facilities
to their new sites for all members of society, as
98-101 Lilly Bandak Cor_L3.indd 3 2/9/09 4:54:31 PM

100

recognition and subsequent action by these supported in separate schools and organizations,
groups helps to increase general awareness. but integrated within society. For her, this can be
Born in Jordan, Lily is now an American achieved through assistive technology and the
citizen, living in Newark. UAE would be an ideal place to launch her ideas
She was educated in Paris and the US, due to its positive and progressive attitude. From
studying at such institutions as the Philadelphia her early memories of a small fishing village that
College of Art, the University of Delaware and the was Dubai in 1980, the vision that it represents
Antonelli College of Photography. today is something that Lily is very proud of and
Her work has included the personal her photos share this with the rest of the world.
photography of many public figures within the “I am hoping to change the outlook on people
Middle East, inclusion as the only female to have with disabilities, especially in the Arab World and
her work on permanent display in the White I wish I could get people to join me in this effort.
House and her participation in the We, in the Arab World, have over 10 million
book, Images of Egypt, sponsored by the people with disabilities and we need to try and
Egyptian government. help them”, she concludes.
This is all just the beginning for Lily as her
vision is to see people with special needs not just www.arabworldphotography.com
101

Chapter 4 Luxury Lifestyles & Retail Destinations
102-103 Lux Lifestyle_L3.indd 2 2/5/09 3:31:42 AM

“Don’t play too much golf.
Two rounds a day are plenty.”
Harry Vardon, American golfer, (1870 – 1937)
102-103 Lux Lifestyle_L3.indd 3 2/5/09 3:31:44 AM

Global capital of the future
Luxury Lifestyles & Retail Destinations
Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Higher Education and Scientific Research
highlighted the strategic focus eloquently at the recent Future Capital World Summit held in Abu Dhabi
in January 2009: Sustainable development, economic diversification, driving a knowledge economy,
private investments and a strong private-public partnership. “A few of the world capitals of tomorrow
will have in common an ability to innovate, to maintain vigorous growth, to create prosperity and to
bring together people, government and institutions to create a vibrant, wealthy and fairly balanced
society”, he said. With sustainable affluence underscoring lifestyle and aspirations of “this peaceful
and stable city in this peaceful and stable country” he added, Abu Dhabi is dedicated to fostering a
lifestyle of stability and elevated quality of life that befits the so-called ‘richest city in the world’. Boast-
ing an annual GDP of 729.7 billion AED, which together with Qatar’s, is among the highest worldwide,
Abu Dhabi is hosting tailor-made sporting and cultural events that represent an ideal method to brand
a city and create a thriving ‘pulse’ that ensures its ensuring appeal.
Luxury Products &

Services
When capturing time becomes the essence of quality living,
Quintessentially represents the tool by which impeccable services
can be sought in an atmosphere of rarefied efficiency. Offering
endless advantages to the global elite, it is a private members’
club with a 24-hour, international concierge service. Whether you
desire sold-out opera tickets for a concert in Rome or a shipment
of freshly baked bread from your hometown, Quintessentially puts
the keys of virtually every city at your fingertips.
www.quintessentially.com
Personal Shopping
With a dizzying range of products and brands available in
the world’s richest city, residents of Abu Dhabi may find
themselves at a loss when it comes to buying the necessities
and luxuries of life. Saving the day is Kelly Lunderberg, the
founder of the UAE’s first personal shopper service, Divine.
Catering to both shop-a-holics and shop-a-phobics, Divine
personal shoppers combine a personal approach with
professional skills and expert shopping experience. With
Divine, sophistication and glamour are just a phone call away.
www.divine.ae
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Fashion
Fashion in Abu Dhabi is not limited to shop windows,
but has become integrated into the very pulse of the city.
Discerning shoppers settle for no less than the crème of
the fashion crop. Supplementing Abu Dhabi residents’
desire for the ultimate in chic, the UAE capital now hosts
an annual Abu Dhabi Fashion Week, drawing in fashion
maestros like Valentino and putting the emirate on the
map of fashion enthusiasts around the world.
www.abudhabifashionweek.com
Yachting & Motoring

With waterfront development heralding boating lifestyles,
the Abu Dhabi Yacht Show is set to be one of the worlds
ultimate Super Yachting events. Launching in May 2009,
the glittering maritime jewels on show will position Abu
Dhabi as a leading promoter in this rapidly evolving sector.
Bringing together leading automobile manufacturers, the
annual Abu Dhabi Motor Show is the largest and most
comprehensive motor exhibition in the Middle East. In
existence for decades, it brings the best of the world of
wheels to the UAE and the region at large.
www.abudhabiyachtshow.com, www.admotorshow.com
Golf
Established four years ago, the Abu Dhabi Golf
Championship has evolved into a major highlight
of the European PGA Tour’s Middle East Tour’s
‘Desert Swing’. The January 2009 Championship
brought together star golfers from around the world
at the UAE’s premium golfing facility, the Abu Dhabi
Golf Club, adding yet another achievement on this
emirate’s repertoire.
www.abudhabigolfchampionship.com
www.adgolfclub.com
104 - 105 Luxury Pictorial_L3.indd 3 2/5/09 3:44:15 AM

Superyachts come to
Abu Dhabi
On typical Renaissance maps of ancient Arabia, European cartographers
often naively labelled the eastern extremity ‘Ichthyophagi’ (Fish Eaters).
That region is now the ultra-modern UAE, which is still rich in plentiful fish
supplies. The Emirates have come a long way, however: today’s maps
depict vast transformations since the 15th century, including a new brand
name, Abu Dhabi MAR, soon to be a major player in the burgeoning
international superyacht marketplace.
The first Swift hull rests at sunset. Image Courtesy - Dick Holthuis
106-111 MAR - Logistics Intl_L3.indd 2 2/5/09 3:50:01 AM

A bu Dhabi MAR is a broad-based, yacht-
related enterprise by local entrepreneurs
who recognise two compelling facts. First,
global yacht-construction capacity can’t keep
up with demand; there are more than 700
large yachts on order today and new facilities
are desperately needed for the future. Second,
Abu Dhabi is an ideal site for an operation that
can build, service, refit, and berth very large
yachts from any homeport, at the luxury level
owners and crews deserve and expect.
Abu Dhabi MAR has begun with a bang,
not a whimper, by building yachts of 141
and 135 metres length overall. The two are
branded ‘Swift’ because they are conversions
of high-speed frigates created for The Royal
Dutch Navy. The UAE Navy later purchased
them, but in 2007 elected to replace them.
Rather than scrap them, Abu Dhabi MAR
is applying advanced technology, expert
management, and no little audacity to convert
them to extraordinary, futuristic private yachts.
Why trouble to convert warships bristling
with cannons and rockets into exquisite
yachts, when clients can build new ones from
scratch? The answer is: Time. Creating yachts
of these proportions can easily consume five
years. By starting with ‘readymade’ steel hulls
of commanding ‘mil-spec’ quality, Abu Dhabi
MAR shortens the process considerably.
The Swift initiative is not alone a case of
form following function; it is an example of
purpose pursuing performance. The inherent
speed and manoeuvrability of a modern
naval ship offers owners and guests limitless
possibilities for exhilaration at sea. And military
seaworthiness allows a crew to deliver the
yacht wherever she is wanted, in any weather,
without pause.
Because the hulls are intact, removing the
superstructures and gutting the interiors to
make way for luxury furnishings and high-tech
equipment was done with the ships afloat in a
reserved basin of Al Mina Harbour. Meanwhile,
as a central facet of Abu Dhabi MAR’s bold
long-range programme, it is setting up state-
of-the-art shipyard facilities. The Swift 141
has already been be hauled out there for
completion and cosmetic finish, and future
yachts will be constructed or refit there.
The shipyard is also offering such added
services as crew procurement and
training, complete interior outfitting, and
shore management.
The Swifts will be as ‘green’ as possible:
the original fuel-guzzling turbine propulsion
is being replaced by fuel-efficient diesels
with minimal environmental impact. The
exterior and interior styling, by the exceptional
Pierrejean Design Studio of Paris, is at once
eye-catching and breath-taking, in tune with a
welcome trend toward sleekness and tasteful
minimalism in large yachts.
Abu Dhabi MAR has an unlimited future
as a global superyacht centre. It will easily be
found on the new world map to the benefit of
superyacht owners and crews everywhere.
Inevitable yachtbuilding sparks fly. Image Courtesy - Dick Holthuis

Luxury Lifestyles
One of Abu Dhabi MAR’s key production managers, Saif S. Altenaiji (left), consults with Abu Dhabi MAR Industrial Manager Johan Valentijn. Altenaiji, a local resident, is a trained naval architect and marine engineer. He has
studied abroad, and has much international shipyard management experience. Valentijn is also a naval architect and marine engineer with more than 35 years designing and building yachts and managing shipyards.
In what tangible ways are you laying the daunting. Only a select few shipyards can MAR’s success. We are the “new boys
foundation for the creation of a viable meet the challenge of tomorrow’s even more on the block” and we have to be sure the
superyacht industry in Abu Dhabi? complex designs. Abu Dhabi MAR is superyacht world notices us, which means
The Middle East has established commercial developing production techniques to meet careful advertising, promotion, and PR. More
shipyards but lacks even one shipyard that that enormous challenge. important, however, once we have been
can build or refit luxury yachts to the highest noticed, we have to demonstrate clearly that
international standards. Abu Dhabi MAR will What challenges do you face in Developing we can deliver the goods. In other words our
fill that need by building world-class enclosed the Abu Dhabi MAR business model/ approach to branding is not to superficially
shipbuilding facilities, run by an experienced product range? create an image out of clever advertising and
international management team, and populated With our first yacht, the Swift141, we are slick slogans, but—if I can borrow that old slick
by a highly motivated, skilled workforce. Abu fortunate to have a client who wants something slogan!—to build a better yacht so the world will
Dhabi MAR will build impeccable yachts and will extreme, something vibrant and exciting in beat a path to our door.
be the first full-service shipyard in the design and filled with modern technology. We
Middle East exclusively serving the global see this custom yacht as an early opportunity List Abu Dhabi MAR’s current range of
superyacht community. to prove ourselves to other clients with our very services and the new areas that you are
first project—an unusual challenge in terms of evolving into.
Throughout your years in this specialist credibility. Sustainability will follow when our Tradition-bound shipyards build the old-
sector, what evolution have you work is not so extreme, when we build a variety fashioned way—laying a keel and following
witnessed in terms of design innovation, of superyachts and are considered among the methodically from A to Z. We have adopted
sustainability criteria, and production top places cultivated clients would choose to modern methods employed by aerospace
techniques? build any custom yacht to their specifications giants Airbus and Boeing, who assemble
Yachts were once totally designed by a single and individual tastes. Our business model is components and systems technically and
individual. Today, having grown exponentially therefore to be, and be known, among expertly fabricated by specialist subcontractors.
larger, they must be created by teams of naval leaders in custom yachtbuilding and to do We currently employ subcontractors in 17
architects, exterior designers, and interior it all in Abu Dhabi. locations throughout the world, to design
stylists and decorators, each painstakingly and fabricate components, plus 30 to 40
selected by the clients. Superyachts have With an already sophisticated branding custom suppliers. For example, our Swift141
therefore become a designer’s dream world. presence, what type of branding strategy and Swift135 have Dutch-built steel hulls and
But for a shipyard the continued innovation do you envision for Abu Dhabi MAR? American-built composite superstructures
in design, and resulting complexity, can be Branding is absolutely critical for Abu Dhabi that perfectly combine into extraordinary,

The painted interior structure of the first Swift yacht is made ready to receive
critical thermal insulation, before the electric wiring, ducting, piping, and stun-
Image Courtesy - Dick Holthuis ning luxury interior furnishings are installed.

Image Courtesy - Dick Holthuis
A section of the epoxy-composite superstructure is moved aboard in the heat of an Abu Dhabi summer night.
In December 2008 the superstructure’s

forward section is complete, ready for its
wraparound glass wall and yacht finish.

Image Courtesy - Dick Holthuis
Abu Dhabi MAR employs management talent harmonious shapes. In addition to extraordinary high-ticket product, are
from all major yachtbuilding centres to supervise
the workforce. Managers have devoted consider- building a yacht, we will also provide notorious for suffering limited profit
able time, energy and sensitivity to sharing outfitting of luxury items, hire and margins. This is largely because many
cultures and training workers, resulting in a
highly skilled, motivated team capable of building
train crews, and organize onshore still operate within the format of a
world-class yachts to the highest standards. management. We will also offer mooring family-owned cottage industry, trying
for visiting yachts and perform complete to do everything in-house. We will
refits and repairs. never get bogged down in that sort
of weighty tradition and minutiae. We
How would you define Abu Dhabi want to grow the company into the right
MAR’s management style? What modern format to overcome all those
lessons has the management tradition-bound disadvantages. Again,
learned working in Abu Dhabi? by being an efficient “assembler” we
We have established an open, positive, can achieve the highest possible quality
forward-looking, management style. It is while keeping production costs under
based on very close cooperation among tight control.
our key Abu Dhabi managers, expatriate
shipbuilding administrators, international Where does Abu Dhabi MAR
subcontractors and suppliers, and go from here? Scenarios for
growing pool of imported skilled the future?
labour. We have Emiratis, Europeans, We don’t want to model us after any
Australians, New Zealanders, existing shipyard. We have developed
Americans, and Asians in this project. our own methods so that in three
We have learned that this to five years we are credibly seen as
cooperative method is essential to total among the top builders and marketers
harmony when so many contrasting of superyachts, unique in the way
cultures are involved. Together we will we manage and make use of our
accomplish our first goal of perfecting workforce’s talent and enthusiasm.
two superyachts, and attain the When we are fully operational, we will
long-term goal of establishing Abu set the standard for the yachtbuilders
Dhabi as an attractive centre for all of the future. We have a strong dream
superyacht activity. In short, Abu Dhabi of how to do this differently, and my
and Abu Dhabi MAR are growing optimism tells us that we will accomplish
together in reality and in the eyes of it without a doubt, helping put Abu
the world. Dhabi on the map as a respected
marine centre
What further strategies for
profitability do you have? Tel: +9712 445 5551
Many yachtbuilders, despite their www.abudhabimar.com

Abu Dhabi is experiencing a well articulated shift towards Currently Abu Dhabi’s residential market is showing short-
sustainable leisure tourism. Its market share is estimated age in supply. It will increase its offering from the 180,000
to increase by 40 percent in 2015, with an increase of the units that came online in 2007, to 251,000 being built in
number of hotel rooms to 25,000. 2013, 411,000 in 2020 and 686,000 in 2030.
Old world charm meets

new age glamour
In line with Abu Dhabi’s 2030 Urban Plan, Deerfields is supporting the needs of the market
by closing the gap in the in the retail, entertainment, residential, commercial and hospitality
markets. Deerfields, officially known as ‘Deerfields Town Square’, is a project being run
under the auspices of the Mubarak and Brothers Property and Financial Investments (MBI).
As MBI’s first real estate project, Deerfields aims to create a residential and commercial
haven in which the needs and desires of all colours of residents and visitors will be satisfied.
S cheduled for completion by the end of 2010, Deerfields Town

Square is set to offer tenants, residents and shoppers a holistic
experience in entertainment, living, working, and shopping – all out
says, “Deerfields Town Square was launched in May 2008 and was
showcased a week after the launch at Cityscape Abu Dhabi. The
reason for us coming onboard was to introduce Deerfields to the
of a single community district. This 5.5 million sq ft community will Abu Dhabi community and to promote the town of Al Bahia where
boast a typical town square ambience and a uniquely designed Deerfields is being developed. The response has been excellent, and
shopping mall reflecting classical Victorian architecture. The retail and a healthy booking of units has been witnessed since then. Today
entertainment area will be spread on 2.2 million square feet, hosting Deerfields is focusing on the retail and entertainment components
over 200 retailers from diverse segments from medium to upscale where many retailers in the region have shown enthusiasm for opening
brands, the shopping mall will offer over 3000 parking spaces for its new outlets in Abu Dhabi – which is amongst the region’s most
visitors. The mall will complement the development’s spectrum of prosperous cities.”
residential and hospitality components. Tas highlights the potential Deerfields has in the local and
Nestled in a prime location, Deerfields Town Square is set in international market by concluding that, “Deerfields Town Square will
the Al Bahia area, amidst new developments in Abu Dhabi such evolve as a unique, distinctive destination that will merge the alluring
as Al Raha Beach, Yas Island, AL Reef, and Khalifa A and B Cities. Its charm of the glorious past and the glamour of new age living. Its
unique placement offers excellent accessibility to major landmarks, architectural design will evoke timeless elegance and stylish appeal,
such as the Abu Dhabi International Airport, the Warner Brothers offering year-round ‘quality family time’ to Abu Dhabi’s close knit
theme park, the Formula 1 Race Track, and the main Abu Dhabi – communities and tourists.”
Dubai highway.
Discussing the mission, vision and strategy of this mixed-use Tel: +9714 435 5699
retail kingdom, Deerfields Town Square General Manager, Banu Tas www.deerfieldstownsquare.com
MBI is a respected venture capital firm that specializes in properties and financial investments. Deerfields Town Square project has been painstakingly designed so as to fit within the parameters of true product innovation and
acceptable risk profile.
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MBI, a major investment company with interests
in diverse industry verticals such as education,
manufacturing and real estate, seeks to leverage
the group’s extensive industry specific know-how
to develop and augment other enterprises that
will contribute to the development of the emirate
of Abu Dhabi, and the UAE at large. Founded on
family values passed down the generations, MBI
is a leading corporate citizen embedded with core
principles of integrity and transparency, prioritizing
the interests of the community that it aims to serve.
ac Research indicates that Deerfields’ current retail Gross Leasable Area (GLA) is 820,000 m². The expected GLA in 2010 -
which is the year that Deerfields will open - will reach 1.4 million m²; which is still lower than the international GLA ratio.
Featuring retail and entertainment components

across 2.2 million sq feet, ‘Deerfields Town
Square’ will primarily comprise over 200
retailers from different segments, medium to
upscale brands, anchor shops, retail chains,
food courts, casual and fine dining restaurants
as well as coffee shops.
Nestled in Al Bahia area amidst new
developments in Abu Dhabi such as Al Raha
Beach, Yas Island, and Khalifa A and B Cities,
the development will also comprise a hotel. The
Deerfields Town Square project is scheduled
for completion in 2010.
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Shop till’ you drop
Touted as the ‘richest’ city in the world, Abu Dhabi is both a centre of tradition and
an affluent meeting place of world cultures. Its retail experience is reflective of this
emirate’s unique nature. Here, both the casual and the experienced shopper can
come across all types of treasures, from antiques in Bedouin-style souks, to the
latest fashions in sleek, ultra modern malls.
With over 18 shopping centres dotting Abu Dhabi, visitors can find
international brands and nascent regional ones too. Souks, the Arabic
word for the traditional marketplaces characteristic of the Middle East,
offer a variety of traditional handicrafts, carpets, and spices.
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Abu Dhabi Mall
The Abu Dhabi Mall is the largest mall in the capital of the UAE, stretching
over a total area of 200,000 sq meters. Located near the Beach Rotana
Hotel and Towers, this shopper’s dream boasts over 220 stores, including
Bang & Olufsen, Betty Barclay, Esprit, Massimo Dutti, and Tommy Hilfiger.
The range of goods available in the mall’s shops include children’s, women’s
and men’s fashion, make-up and perfume, music, soft-furnishings, household
furniture, electrical goods, gifts, health-food, pharmacies, confectionery, dates,
sportswear, books and stationery, as well as the city’s preferred grocer, Abu
Dhabi Co-op.
Abu Dhabi Mall also features the very best in dining and entertainment,
with over 40 international food outlets and an extensive food court. Topping
all of this is the mall’s six screen cinema, the Dune City Entertainment Centre
and Bowling City, all of which are a welcome break from the more ‘serious’
fun of shopping.
www.abudhabi-mall.com
Marina Mall
Marina Mall is the second largest mall in Abu Dhabi, right after the Abu Dhabi
Mall. Strategically located in the Water Breaker area next to Corniche Hotel,
this mall offers a jam-packed shopping experience. It is home to over 160
stores, including IKEA, Woolworths, Zara, Versace, Burberry, Louis Vuitton,
Channel, Gucci and Yves Saint Laurent, as well as the major hypermarket,
Carrefour. Away from the whirlwinds of shopping, Marina Mall offers leisure
and entertainment with a nine-screen cinema, a musical fountain, and a wide
variety of restaurants, cafes, and fast food outlets that cater to every taste.
www.marinamall.ae
Iranian Souk
One of the most authentic souks in the country, the Iranian Souk in Al Meena
is famous for its open-air atmosphere and kaleidoscope of colours. As can
be noted from its name, this souk sells goods imported from Iran, including
beautiful bedspreads, carpets and hand-painted pottery.
In 2007, the Abu Dhabi government decided to help revive the UAE’s
traditional souk culture by redeveloping the Iranian souk’s internal vistas
of green parks, pools and fountains. Visiting the Iranian Souk is a must for
shopping enthusiasts who want to experience the more traditional side of the
UAE. Endless hours can be spent exploring its maze of exciting possibilities.
Al Meena Souk
Al Meena Souk, also known as the Afghan Souk, is one of the oldest souks in
Abu Dhabi. Its winding alleys are home to many cosy shops selling everything
from local souvenirs to colourful fabrics to traditionally designed jewellery.
What the souk is most famous for, however, is its offering of Persian carpets.
The endless patterns and colours of its carpets are sure to please even the
most refined tastes for the Oriental. After a round of bargaining with the local
merchants, Al Meena Souk gives shoppers a chance to recharge their energy
with a quaint little coffee stall at the centre of the shopping area.
114 -115 Retail Overview_L3.indd 3 2/5/09 5:07:46 AM

Chapter 5 Wellness, Health & Leisure
116-117-Wellness, Health & Leisure_L3.indd 2 2/5/09 5:12:53 AM

“He who has health has hope;
and he who has hope has everything.”
Ancient Arabic Proverb
116-117-Wellness, Health & Leisure_L3.indd 3 2/5/09 5:12:55 AM

Health kick start
Wellness, Health & Leisure
Specializing in the treatment of patients with knee and sports related injuries, the Abu Dhabi Knee
and Sports Medicine Centre (ADKSMC) was the first healthcare facility of its kind in the UAE and
Middle East. Providing patients with state-of-the-art healthcare based on accepted international
standards and evidence-based medicine, the Centre became fully operational in January 2007
with a staff of 20. Established by Mubadala Development Company in 2006, the Centre forms part
of Mubadala Healthcare’s integrated network of world-class facilities. ADKSMC has performed
over 1,200 surgical procedures, of which 850 were anterior cruciate ligament (ACL) and posterior
cruciate ligament (PCL) knee reconstructions. Since the incidence of ACL injuries in the UAE is
estimated to be five times that of European countries and North America, ACL injuries represent a
significant healthcare problem for the UAE. Dr Charles Brown, Medical Director, ADKSMC shares
his insight on the Centre’s activities.
The Centre was founded in 2006 by Mubadala Development How is the ADKSMC fulfilling its vision to create a Centre of Excellence dedicated
Company with the goal of providing the people in Abu Dhabi, UAE
and surrounding GCC countries with high quality in-country treat- to improving the lives of patients with knee and sports related injuries?
ment of knee problems and sports related injuries. To ensure that In contrast with most of the hospitals and clinics in the region which treat many different
our patients receive the best possible care, treatment at the Centre
types of medical problems, ADKSMC was established to specialize in treating patients
is based on accepted international standards which have been
validated by evidence-based medicine. Since opening its doors, with knee and sports related injuries. With a focus to deliver cost effective, state-of-the
the Centre has performed over 1,200 surgeries including 850 knee art treatment based on the latest internationally accepted evidence- based medicine,
ligament reconstructions.
a dedicated medical staff has been trained to care exclusively for patients with these
conditions. The second focus of our Centre is education. Our surgeons and physical
therapists are actively involved in teaching and the Centre hosts visiting surgeons who
come to learn the latest techniques in knee surgery. To date we have hosted visiting
surgeons from the UAE, Bahrain, Qatar, Oman, Yemen, Saudi Arabia, Egypt, Libya, Iran,
South Africa, Belgium, Sweden, Norway, Iceland and the UK. We are also actively involved
in teaching at regional and international medical education courses.
As part of its outreach program, the Centre also trains athletic trainers and physical
therapists for several of the UAE Sports Clubs in the latest treatment methods for athletic
injuries. Members of our medical staff have pioneered many of the current surgical
techniques practiced globally and have published numerous articles and book chapters in
the field of knee ligament surgery.
Musculoskeletal allograft tissue is invaluable in the treatment of patients with failed
118 -119 AD Knee & Sports Med Center_L3.indd 2 2/5/09 5:17:03 AM

Musculoskeletal allograft tissue is invaluable in the treatment of patients with failed knee ligament surgery and those requiring reconstruction of more than one knee ligament. In 2007, the Centre installed a -80º freezer for
storage of allograft tissue imported from tissue banks in the United States certified by the American Association Tissue Banks, making it the first healthcare facility in the UAE and Middle East to offer the option of allograft tissue
to its patients. Previously, allograft tissue was only available to patients in the UAE by traveling to USA or a few European countries. Since its establishment, the Centre has performed over 50 operations requiring the use of
allograft tissue. Recognized for its innovative pain management program and state-of-the art ACL reconstruction surgical techniques developed by its Anesthesia Department and Medical Directors, the Centre has hosted visiting
surgeons from Bahrain, Saudi Arabia, Iran, Yemen, Egypt, Libya, South Africa, Belgium, Norway, Sweden, Norway, and the UK who came to learn more about these techniques.
knee ligament surgery and those requiring Can you outline any groundbreaking Surgeons, and the American Orthopaedic
reconstruction of more than one knee ligament. treatments currently available at ADKSMC Society of Sports Medicine. An internationally
In 2007, the Centre installed a -80º freezer for please? recognized authority on the treatment of knee
storage of allograft tissue imported from tissue ADKSMC pioneered the use of musculoskeletal ligament injuries and complex knee problems,
banks in the United States certified by the allograft tissue in the Middle East and GCC. he completed his orthopaedic training at the
American Association of Tissue Banks, making Musculoskeletal allograft tissue is invaluable in Harvard Combined Orthopaedic Training
it the first healthcare facility in the UAE and the treatment of patients with failed ligament Program in Boston, Massachusetts. Dr. Brown
Middle East to offer the option of allograft surgery and patients requiring reconstruction was a staff orthopaedic surgeon at the Brigham
tissue to its patients. Previously, allograft tissue of more than one knee ligament. Previously, and Women’s Hospital, Boston, Massachusetts
was only available to patients in the UAE by allograft tissue was only available to patients and a Clinical Instructor at Harvard Medical
traveling to USA or a few European countries. regionally and in the UAE by travelling to the School from 1991, until leaving to become
Since its establishment, the Centre has USA or selected European countries. Medical Director of ADKSMC in January 2006.
performed over 50 operations requiring the use Since becoming fully operational in 2006, Dr. Brown is a pioneer in the use of hamstring
of allograft tissue. Recognized for its innovative we have performed over 50 operations using tendon grafts for anterior cruciate ligament
pain management program and state-of-the allograft tissue. The availability of allograft surgery and has published numerous articles
art ACL reconstruction surgical techniques tissue allows ADKSMC to be one of the and given lectures worldwide on this topic.
developed by its Anesthesia Department few facilities in the region specializing in the
and Medical Directors, the Centre has treatment of patients with failed knee ligament Dr. Nader Darwich, Deputy Medical Director
hosted visiting surgeons from Bahrain, Saudi operations, and patients with complex Dr. Darwich is a consultant Orthopaedic
Arabia, Iran, Yemen, Egypt, Libya, South multiple ligament injuries. Surgeon who received his medical degree from
Africa, Belgium, Norway, Sweden, Norway, ADKSMC is also the only Centre in the region the Faculty of Medicine, Damascus University,
and the UK who came to learn more about offering a comprehensive pain management Syria in 1983 and did his post graduate
these techniques. programme for patients undergoing surgery. orthopaedic training in France where he
Managed by our Anesthesia Department, practiced orthopaedics until December 1995.
What initiatives are you planning in our pain management programme minimizes Dr. Darwich is holder of the French
order to assist in positioning Abu Dhabi the patients’ pain after surgery and allows for Board in Orthopaedics and trauma surgery
as a hub for health tourism? What earlier mobilization and rehabilitation minimizing since 1992 from the Faculty of Medicine,
role does the ADKSMC hope to play in surgical morbidity. Nancy University, France. He is sub-specialized
this development? in arthroscopic surgery, knee ligament
Together with Dr. Nader Darwich, Deputy Meet the ADKSMC surgical team reconstruction and sports injuries. Dr. Darwich
Director, ADKSMC, anesthesiologists Dr Ahmad invented a device for the distal interlocking in the
Ahmad and Dr Ahmad Taha, and experienced Dr. Charles Brown, Medical Director intramedullary nailing.
physical therapists David Baston and Azzam A respected international teacher responsible This helps the operating surgeon to
Kamal we aim to provide the best cost effective for developing multiple specialised techniques avoid exposure to operating at the point of
care to the people of the UAE. We are confident and instruments currently used by orthopedic distal locking.
that once patients from abroad discover that surgeons world-wide, as well as the author Dr. Darwich is currently licensed with the
our Centre is capable of providing them with of over 48 abstracts, book chapters and French Medical Council, British Medical Council
the same quality and same types of treatment scientific articles; Dr. Charles H Brown Jr., is an (Full Registration), MD with the Syrian Ministry of
offered in Europe, the USA or other countries Orthopaedic surgeon certified and recertified Health and Orthopedic Surgeon with the Syrian
such as Thailand and Singapore - which twice by the American Board of Orthopaedic Ministry of Health.
promote themselves as preferred destinations Surgery, specializing in the treatment of knee
for health tourism - they will choose us over ligament injuries. Dr. Brown is also a member Tel: +9712 631 7774
these other destinations. of the American Academy of Orthopaedic www.sportsmedicine.ae
118 -119 AD Knee & Sports Med Center_L3.indd 3 2/5/09 5:17:08 AM

SEHA means health in SEHA is an independent, public SEHA manages 8 SEHA is committed to
Arabic. joint stock company created hospital systems providing quality health-
to manage and develop the totalling 12 facilities, care for the community in
curative activities of the public 2,653 licensed beds, a socially responsible and
hospitals and clinics of the more than 55 Primary cost effective manner
Emirate of Abu Dhabi. Health Clinics and 16,500 on par with international
employees. standards.
Health Wish
Although the full name of this company is Abu Dhabi Health Services Company, its
corporate name is SEHA. This word represents an English phonetic pronunciation and
translation of the Arabic word for ‘Health’. Launched in 2007 by the Government of
Abu Dhabi, SEHA is an independent, public joint stock company (PJSC) created
to manage and develop the curative activities of its public hospitals and clinics.
Its establishment is part of the Government’s healthcare sector reform initiatives,
representing another step in the realisation of the strategic vision to provide the people
of the UAE with the best healthcare facilities in the world, locally. Carl V. Stanifer, CEO,
SEHA shares his views on this innovative healthcare venture.
In addition to being honoured in 2008 with two Arab Health

Awards and a special commendation, four of SEHA’s
hospitals have been accredited by Joint Commission
International (JCI), the highest international accreditation
available. Accreditation by JCI represents worldwide
consensus on the quality of patient care offered that reflects
state-off-the-art healthcare practices and the highest quality
healthcare delivery trends.
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Please define SEHA’s activities?
We own and operate 12 hospitals in the Emirate, more than 50
clinics and have over 2,600 patient beds. By delivering world
class healthcare, locally, we partner with internationally recognised
healthcare leaders. Our partners include Johns Hopkins
Medicine, Cleveland Clinic, Bumrungrad International, The
New England Center for Children, Vamed and Vienna Medical
University. SEHA’s aim is to continuously optimize the performance
of our partners to derive the utmost value from our contractual
relationships. We are also developing the infrastructure required
to support and achieve these world class standards for
healthcare delivery.
For instance, SEHA is constructing new buildings and
undertaking other capital improvements for upgrading facilities so
as optimise resources and improve services. By enhancing our
facilities infrastructure, using the latest medical technology and
equipment, as well as by customizing services, SEHA is
enhancing healthcare service delivery locally. This is achieved
by striving to improve our services to reach international standards,
by adopting world-recognized benchmarks of clinical excellence
and financial performance, for example evidence-based
medicine. In addition, we are also implementing product
differentiation through introduction of specialty services and
diagnostic services too.
SEHA is also establishing and repositioning ambulatory health
care services (AHS) and integrating them with SEHA hospitals
to establish cross-referral patterns. Ambulatory Care is the
international standard of outpatient care in the developed world.
It blends well with the latest patient care concept of ‘continuum “It is under SEHA and through
of care’, where by a patient is assessed and treated based upon partnership and management
their unique condition. This means that we manage and monitor
agreements with leading
patient care continuously. AHS represents a suite of healthcare
services that include specialty consultation, diagnostics, laboratory,
international healthcare services
pharmacy and emergency services at the local, community level, providers that SEHA will bring world
enabling patients to obtain services locally that were formally only class healthcare delivery to all the
available at an acute care hospital. Ambulatory care harnesses residents of Abu Dhabi.”
technology and modern healthcare delivery techniques to
increase convenience and access for the patient, achieving one Dr. Ahmed Mubarak Al Mazrouei, Chairman of
of our missions of access to high quality healthcare on par with the Abu Dhabi Health Services Company (SEHA)
international standards.
Who is your target segment and what services do you

provide them?
We provide all Abu Dhabi residents with access to healthcare
and a choice of providers. Our operational base is substantial. In
2009, we estimate we will care for more than 5.1 million outpatients
and 108,000 inpatients. We are excited that more than 21,000
babies are expected to be born at our hospitals. Our hospitals will
perform almost 41,000 surgeries, more than 72,000 MRI/CT Scans
and 65,000 dialysis treatments.
Do you compete with the top range of qualified systems?

If so, what are they?
SEHA is benchmarking itself against the best systems in the world.
Our ultimate goal is to deliver world class healthcare to the people
of Abu Dhabi. To accomplish this, we have partnered with some of
the most eminent hospital managers in the world.
What specific initiatives is SEHA undertaking regionally?

SEHA is committed to providing quality healthcare for the
community in a socially responsible and cost effective manner on
par with international standards, measured through accessibility,
affordability, choice and satisfaction. One of our strategic missions
is to first establish SEHA as a market leader by providing
integrated high quality healthcare services locally. In the region we
will be organizing and participating in medical conferences and
symposiums geared towards enhancing knowledge sharing and
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“Our Country puts a lot of emphasis
Leisure, Health & Wellness
on human development, and cares for

its Citizens anywhere in this Country,
and considers the Citizens true fortune
of this land”.
Late His Highness Sheikh Zayed Bin Sultan Al Nahyan,
President of the UAE
Multi-organ transplants get the go-ahead transferring new technology from research to practice.
SEHA will respond to local, regional and international market
Under the supervision of SEHA, the Sheikh Khalifa Medical City needs based on objective and informed decision making. We
(SKMC) managed by Cleveland Clinic recently initiated the will be developing regional centres of excellence emphasizing
development of a comprehensive multi-organ transplant programme. outcome based quality provision, research and training. This is
The first two kidney transplants were performed by Dr. Abrar an exciting time in the healthcare sector in the region and we
Khan, the newly appointed Director of Transplantation and will identify additional acquisitions and sustainable opportunities
Hepatobiliary Surgery. Dr. Khan, a multi-organ transplantation in the healthcare industry outside Abu Dhabi. SEHA will also
surgeon-scientist, arrived from the US in October 2007. be attracting investment opportunities, strategic partners and
Saif Bader Al Qubaisi, MD, SEHA, stated that “the launch of a Multi – utilizing and investing funds as appropriate in the region to
Organ transplant program is a significant advance in organ transplantation facilitate our mission.
for the UAE and the region. SEHA and SKMC are sincerely committed to
the continuous improvement of healthcare in Abu Dhabi and the UAE, Can you discuss the SEHA pricing strategy?
and the multi-organ transplantation programme is a significant SEHA competes for patients on the same basis as the private
step forward. The new programme will enable us to treat patients sector so our pricing structure has to be competitive. The
in the UAE rather than sending them abroad for treatment. This will new reimbursement model being introduced in Abu Dhabi is
result not only in limiting the suffering of the patients outside the country, grounded on an insurance model in which employers will pay
but also in increased convenience for them and their respective families.” for employee healthcare. Health insurance is mandatory for
all employers and anyone needing medical care in Abu Dhabi
Healthcare Centre on track - whether they go to a public or private provider - must either
The launching of the new Ambulatory Healthcare Centre of the Sheikh pay for services received directly or have insurance to cover the
Khalifa Medical City ‘A’, the first of 37 clinics to be upgraded in Abu expense. While SEHA enjoys the largest market share in
Dhabi, is one of the first steps in SEHA’s long term plan to overhaul the Abu Dhabi, to maintain that share, reasonably priced care
healthcare system of the Emirate and deliver medical services to the ensuring that quality and outcomes supersede the competition,
people of Abu Dhabi, equal to the best systems in the world. is a must.
Working Hours What progress is SEHA making in terms of its brand

promotion?
Disease Prevention & Screening Centres (DPSCs), a subsidiary of SEHA Our marketing plans call for a branding campaign to establish
through its Ambulatory Healthcare Services (AHS), announced an increase the SEHA name as the quality leader locally and in the region.
in working hours, by adding 3 extra hours of service daily, now operating One of our strategic objectives is to ensure patient safety and
till 6 pm. build patient trust in the healthcare system. All our efforts are
DPSCs have been introduced with a view to streamline medical visa aimed at reaching this goal.
screening processes for the benefit and convenience of the expatriates
residing in the Abu Dhabi. Tel: +9712 632 7600
www.seha.ae
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120 - 121 SEHA_L3.indd 5 2/5/09 5:25:21 AM
Growing through diversification
The UAE healthcare sector is ripe for major changes over

the next few years - changes that can only serve to further
ABU DHABI
stimulate an already burgeoning industry.
His Excellency Mr. Humaid Al Qutami, Minister of Health, UAE, presented “Best Public Service Campaign Award” to Dr. Shamsheer V.P., Managing Director, Lifeline Hospital Group.
124 -125 Lifeline Hospital Cor_L3.indd 2 2/9/09 4:51:57 PM

Working for the community
Within the community, the group
participates in educational
campaigns, and holds free camps
for workers. “We have also recently
run diabetes, breast cancer and
AIDS awareness campaigns,”
notes Dr. Shamsheer. “In the
diabetes campaign which lasted
for 10 days, we had five centres
advising patients and conducting
free blood sugar estimates. We had
as many as 500 patients in a single
day in each of the camps. During
R eports suggest that the

UAE healthcare market
Lifeline Hospital Group
It is hard to dispute that Lifeline
Hospital Group, already a major
the breast cancer awareness
campaign, we examined,
is expected to increase from
taught self-examination and
AED11.7 billion in 2005 to provider of healthcare in the UAE,
will continue to play an increasing carried out free mammography
AED43.7 billion in 2015. This is
role in the growth of the healthcare for over 500 women. We are
due to the UAE’s fast-growing
sector within both the UAE and also close to making a major
population and the recent
the wider region. First established contribution to AIDS care in several
stipulation by the Abu Dhabi
in May 2007, the state-of-the-art African countries.”
Health Authority that all residents
Lifeline Hospital was launched The group’s work within
should have health cover -
in Abu Dhabi with the objective the community has not gone
either through insurance or
of providing top quality and unrecognised. Major awards
provided by their employers.
affordable healthcare. Since include the Public Service
Price regulation in the UAE
then, Lifeline Hospital Group has Campaign Award from the UAE
pharmaceutical sector is also
continued to chart its exponential Ministry of Health, the Daman
expected to see a per capita
course of organic growth through Healthcare Quality Award for
increase of 33 per cent over the
a diversified portfolio of health- Patient Satisfaction, and Australian
next four years, with a total
related businesses. There are Council on Healthcare Standards
market spend reaching AED4.4
four additional health centres and (ACHSI) Certificate for adherence
billion by 2012.
seven pharmacies across Abu to ACHSI healthcare standards.
In addition, many believe
Dhabi, Al Ain and Musaffah. “These awards are a shot in the
the UAE to be a growing
Lifeline Scientific Company arm for the mission of the group,”
hub for an equally growing
is a joint venture with three leading enthuses Dr. Shamsheer. “Lifeline
health tourism market -
international pharmaceutical has a philosophy of reaching out to
travelling outside one’s own
firms: Emcure Pharmaceuticals, people to preserve life and health
country to receive medical
Dr. Reddy’s and Calypte and we plan to carry on with these
treatment, often combined with
Biomedical Corporation. campaigns in future.
a recuperative stay at a tourist
“Initially, Lifeline Scientific “Further into the future we
resort. “The UAE’s central
Company will distribute the intend to open more hospitals
location is extremely convenient
pharmaceutical products in the GCC and North Africa,”
for European, African and Asian
and medical services of our three adds Dr. Shamsheer. “The organic
patients,” observes Lifeline
partners,” explains Dr. Shamsheer. foods business will also grow
Hospital Group managing director,
“The company then plans to by setting up offices across the
Dr. Shamsheer V.P. “European
integrate backwards GCC. The sourcing of foods
countries have long waiting lists
and directly manufacture will be done from all over the
when it comes to elective
medical, pharmaceutical and world. But with increasing
surgeries and patients often
biotechnology products.” emphasis on local production.”
have to wait months for treatment.
D-Club, the group’s organic In the pipeline for the more
In Africa, many countries
foods catering company, was immediate future are new
lack modern infrastructure
launched last year and intends to General and a day care surgery
for healthcare. In Asia too,
expand into other GCC countries hospitals - both in Mussafa,
some countries are in due course. plus Lifeline Egypt and Lifeline
not adequately equipped to ADLINE Advertising, the USA, both of which will be
provide high quality healthcare. group’s in-house advertising developed with hospital and
All these factors, coupled with and PR division, executes pharmaceutical components.
the rich culture and hospitality of both Lifeline’s own marketing
the UAE, work in favour of medical campaigns, as well as those for
tourism here.”
Tel: +9712 633 5522
external clients. www.lifelineauh.ae
124 -125 Lifeline Hospital_L3.indd 3 2/5/09 5:28:00 AM

Imperial College London
Diabetes Centre
In 2004, Abu Dhabi’s Mubadala Development Company and the UK’s Imperial
College London came together for a synergetic endeavour in the fields of education,
healthcare, research and development. The result was the creation of Imperial
College London Diabetes Centre (ICLDC), a new facility in Abu Dhabi specializing
in diabetes treatment, research, training as well as public health. With the combined
expertise of Imperial College London and the commitment of Abu Dhabi to
excellence in the realm of medicine, ICLDC is set to become a world leader in the
study and treatment of diabetes.
D r Maha Taysir Barakat, Medical & Research Director and Consultant Endocrinologist at ICLDC,
The Centre forms part of Mubadala Health-
care’s integrated network of
world-class facilities. shares her views of how this new institution add value to specialist healthcare in the region.
In what specific ways is ICLDC fulfilling its vision ‘to create a Centre of Excellence for
diabetes with a multi-disciplinary approach covering all aspects of diabetes and
its complications’?
ICLDC offers a model of comprehensive treatment that is built on four pillars: treatment, public health,
training and research.
Treatment - Facilities at ICLDC are at par with any international treatment centre. The Centre
has significantly more experienced and professional physicians than any Diabetes unit currently in
the UAE.
Public Health - One of the core focus areas for ICLDC. In February
2007 ICLDC launched ‘DIABETES. KNOWLEDGE. ACTION’, the award-winning public health
awareness campaign under the patronage of HH Sheikha Fatima bint Mubarak, in partnership with
the Emirates Foundation.
Training and Education - We organise specialist seminars targeted towards the healthcare
professionals (accredited for CME credits) and weekly in-house seminars for resident doctors.
126-127_ Imperial College - Final_L3.indd 2 2/5/09 11:05:43 AM

Research at ICLDC - Focusing on occurrence
and prevention of Diabetes in the country.
Clearly the more we understand these reasons,
the more we can instigate preventative and
predictive measures.
ICLDC was created as part of a joint

initiative between Mubadala Development
Company and the UK’s Imperial College
London. Can you tell us how the
cooperation between these two institutes
has given ICLDC a unique edge?
The cooperation between these institutions
has provided us with superior capabilities
that can help lead the Diabetes
management and prevention programs at
the national level.
Mubadala Healthcare, a division of
Mubadala Development Company is dedicated
to investments in strategic, high-value
projects that enhance the private healthcare
infrastructure of Abu Dhabi in particular and
the UAE in general. broader Middle East, and aim to cater and guides treatment according to international
Partnering with Imperial College London your services to the region, what evidence-based protocols.
brings the world-class tradition of pioneering challenges have you faced socially,
excellence in teaching and research culturally and professionally? What are ICLDC efforts on community
to the country. The biggest challenge has been to bring outreach on education and awareness
Diabetes to the fore, to be discussed by of Diabetes?
Can you briefly run through the individual the community. ICLDC has gladly ICLDC launched the first-ever public health
themes of your operations and services, stepped in to help drive education and awareness campaign on Diabetes in the U.A.E:
explaining your approach to achieving awareness of Diabetes in the country. ‘DIABETES. KNOWLEDGE. ACTION’ in the
‘the highest level of specialized year 2007.
patient care from first diagnosis to the One of your stated aims is the focus on
management of all the complications research. How does that fit into your What are the objectives for the campaign?
associated with diabetes’? greater goal of tackling the problem of To encourage community participation in
Our emphasis at ICLDC is on prevention, early diabetes in the UAE? awareness and prevention activities Reach
detection and, more specifically, long-term Our vision is to improve the quality of life for out to community through various campaign
management of Diabetes. It is estimated that those with Diabetes as well as helping to activities including the targeting of people at
more than a quarter of UAE nationals suffers prevent Diabetes in those with a predisposition. high-risk of developing Diabetes.
from Diabetes. ICLDC is working towards Education and research play a crucial role to
managing and eventually reversing this trend. achieve this vision and to reverse the Where does ICLDC go from here?
Continuous education under the holistic alarming prevalence that is affecting the UAE Scenarios for the future?
theme of Diabetes management for these and the region.
patients and for those around them – family, The research facility aims at finding Maintain World-Class Treatment -
care-takers, friends – plays a key role in mechanisms to slow down and reverse the Continually review and improve treatment of
allowing the development of healthy lifestyle development of Diabetes. Diabetes at ICLDC in line with evidence-based
habits, and thereby helping to prevent Research conducted at ICLDC medicine and latest protocols.
long-term complications. encompasses epidemiological, basic,
clinical and genetic research. Community outreach through ‘DIABETES.
How would you define your management KNOWLEDGE. ACTION’ 2009 - The public
style? What lessons has ICLDC learnt Can you tell us about the technological health awareness campaign will continue.
during its operations in Abu Dhabi? advances in the world of diabetes that ICLDC will continually enhance the campaign
ICLDC is built and run on a culture of ICLDC is bringing to Abu Dhabi? to focus on those most at risk and also on
collaboration – that is, collaboration with our The Centre provides the highest level lifestyle education of the young to protect the
partners, our doctors, our community and of specialised care for patients, starting at next generation.
our patients. the initial diagnosis and all the way to the
We have been very fortunate to management of all complications Support and cooperate with Government
continuously receive support from the associated with Diabetes. This is achieved Initiatives - We fully support the Emirate-
government, various organisations and through our in-house comprehensive wide and federal strategies for primary and
our partners and sponsors of countless diagnostic facilities which include: on-site secondary prevention against Diabetes. The
campaign activities. blood testing, digital retinal photography, Centre will work closely with stakeholders –
We also receive tremendous support from retinal laser machines, ultrasound and the Government, public and media – to
the UAE media that allows us to reach out to x-ray facilities, and the latest in cardiac enhance quality of life through prevention
the community very promptly. echocardiography and stress testing to detect of Diabetes.
the earliest signs of heart disease. All these
As you grow to understand the diabetes modalities are integrated into a unique paperless Tel: +9712 40 40 800
phenomenon in the UAE and the electronic IT system that collates the information www.icldc.ae
126-127_ Imperial College - Final_L3.indd 3 2/5/09 11:05:56 AM

Launched in 1998, under the Several lunch and The Abu Dhabi ladies Rainbow Island children
directives of H.H. Sheikha dinner outlets offer the Club is home to a modern activities center enables
Fatima Bint Mubarak, ideal meeting place fully-equipped gymnasium, member’s children to learn
The Abu Dhabi Ladies Club is for friends and family, 2 aerobics studios and new skills while having fun in
managed by National Catering serving vast varieties a pilates studio, as well a healthy and encouraging
Company L.L.C since of succulent and as tennis, squash and environment.
June 2008. gastronomic cuisines. basketball courts.
Unrivalled Relaxation
Located at the end of the Abu Dhabi Corniche, close to the Emirates Palace
Hotel, the Abu Dhabi Ladies Club is the place to go. Nestled amidst lush green
trees, and surrounded by its own expansive landscaped gardens, the club’s fa-
cilities are built to exceedingly high standards providing sporting, cultural, artistic
and social facilities exclusively for women.
At the Abu Dhabi Ladies Club, we

take pride in our commitment to enrich
the lives of our members through
social, cultural and educational
programs, as well as entertainment
and fitness services. Our aim is to offer
a healthy environment for women of
Abu Dhabi to meet and develop their
talents and skills, lead a healthy life
style and have an active and valuable
role in the community.
Pilates studio
128-129 AD Ladies Club_L3.indd 2 2/5/09 1:41:16 PM

The Abu Dhabi Ladies Club is the perfect place to be, whether you are chilling out Be it expert pampering or promoting social activities for women in their community, the
or hosting a seminar, business meeting, presentation or exhibition. Whatever the ADLC provides an unrivalled opportunity for relaxation and empowerment.
requirements, the club’s experienced team of professionals is on call to ensure the event
is successful.
A perfect location to see and be seen, the Abu

Dhabi Ladies Club is noted for attracting ladies
from a broad spectrum of UAE and expat society.
to basketball as well as volleyball. All of this would
not be complete without an outdoor haven with an
extended area for relaxing in the sun and swimming
Since the inauguration of the Abu Dhabi Ladies Club pools that are ideal for either swimming or energy-
in 1998, under the directive of Her Highness Sheikha intensive aqua-aerobic exercise classes.
Fatima Bint Mubarak and her tremendous support, All ladies and young girls are actively encouraged
the club has aimed at giving women and girls a to join the many sporting teams participating regularly
suitable platform for serious participation in social, in tournaments and friendly competitions both within
cultural, professional and athletic activities. local and regional clubs.
The Abu Dhabi Ladies Club is a unique facility in The Abu Dhabi Ladies Club has an extensive
Abu Dhabi, as it is open to women only, and places program of cultural and artistic classes for women
high care in keeping and respecting the local customs and children, including languages, etiquette, painting,
and traditions. crafts, makeup, decoration, flower arrangements, and
Facilities at the Abu Dhabi Ladies Club are ultra much more. The Club hosts regular seminars and
chic in line with the undeniable culture of luxury that is conferences on issues and subjects that are of great
being fostered in the Emirate overall. interest to the contemporary woman.
With choice and diversity a constant in the club’s The Rainbow Island Children Activities Centre at
gastronomic offerings, all-day dining options are the Abu Dhabi Ladies Club enables members’ and
excellent, from the luxurious fine dining Al Aryam guests’ children to learn new skills while having fun,
restaurant, which is open for lunch and dinner, to a revolutionary concept of ‘learning through play’
the cooler Orchid Coffee Shop, enchanting activities. Children are encouraged to join the fun in
Lobby lounge and the Lavanda Terrace Café. indoors and outdoors activities under the supervision
This is the ideal getaway for a family or business of qualified staff.
lunch, dinner, afternoon snack or just a coffee and For your special occasions, the Abu Dhabi
cake with friends. Ladies Club tent is the ideal place to transform
The Club offers a vast range of services, activities celebrations into memorable occasions.
and classes. On the sports and physical fitness front Accommodating up to 600 seated ladies, with
it offers a relaxation day spa designed to combat daily spectacular views over the pool into the garden, the
stresses, a modern, well-equipped Gymnasium, two Abu Dhabi Ladies Club adds a magical touch
Aerobics Studios built to international standards, and to banquets.
a Pilates studio comprising the most advanced Pilates
machines and equipment. Also available are sports Tel: +971 2 666 2228
facilities ranging from tennis, roller-skating and squash www.adlc.ae
128-129 AD Ladies Club_L3.indd 3 2/5/09 4:50:19 PM

Chapter 6 CSR & Green Innovation
130-131 6-CSR & Green Innovation_L3.indd 2 2/5/09 4:51:13 PM

“Waste not the smallest thing created, for grains of sand
make mountains, and atomies infinity.”
E. Knight, English barrister and writer, (1852 - 1925)
Untitled-8 1 2/5/09 1:10:44 PM
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Spreading a smile
CSR & Green Innovation
“We believe that the grace of wealth bestowed upon us by Allah, must be
spread to envelop our friends and brethren around the world.” These attri-
butes have gained the late Sheikh Zayed Bin Sultan Al Nahyan widespread
gratitude, placing him foremost amongst modern charismatic leaders - those
with the political will to take a courageous and honest stand against suffering;
those with the means to support human rights and just causes. By calling for
tolerance and collaboration, he contributed with unprecedented largesse to
causes such as the development of the underprivileged and the environment.
Zayed Children Welfare Centre in Mombassa,Kenya
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Bord of Trustee Chairman Sheikh Ahmed Bin Zayed In 1999, the Afro-Asian Bar Association for Defence of Human Rights unanimously elected His Highness
Sheikh Zayed Bin Sultan Al Nahyan as the Man of the Year. Renowned for his distinguished approach
towards life, the principles he lived by were based upon tolerance, solidarity, mercy and integrity. Drawing
from the wisdom of the past as a guide to ensuring insightful conclusions on the way forward, not forsaking the
present in striving for the long run; immediacy of action was his hallmark.
B ased on the principles of Islamic faith and Arab traditions and established in Abu
Dhabi in 1992, over the years the evolution of the Zayed Bin Sultan Al Nahyan
Charitable and Humanitarian Foundation has highlighted the UAE’s journey towards
maturity, reflected by the ethos of fraternity instilled in the Emirati people by the late Sheikh
Zayed Bin Sultan Al Nahyan, former President of the UAE.
By devising mechanisms for extending charititable interventions regionally and
worldwide, Sheikh Zayed’s eagerness to help deprived people has taken root. Since its
establishment, the foundation has focused on diversification of its activities in association
with national and international organisations, to promote the UAE’s in the humanitarian
field wherever assistance is needed.
Formation
With an impressive capital formation of USD 1 billion (AED 3,671,000,000),
which was deemed as an endowment, its revenues were to be used to achieve
the objectives of the foundation. As a public foundation specialised in charity and
philanthropy inside and outside the UAE, Zayed Bin Sultan Al Nahyan Charitable
and Humanitarian Foundation its activities include the provision of public utilities of
all kinds, including participation in setting up and supporting Mosques and Islamic
cultural centres, academies for Islamic research and education and contributions to
its scholars for the advancement of civilization.
In addition, the schools, and higher education institutes, centres of scientific
research, public libraries and establishments for vocational training. By offering
scholarships and supporting endeavours in the fields of writing, translation and
publishing, core objectives are being fulfilled.
Setting up and funding hospitals, clinics and rehabilitation centres, first aid
organisations, orphanages and child care centres as well as homes for the elderly
and disabled; the aim has been to co-operate with charitable organisations for the
achievement of common aims, especially in circumstances where such co-operation
is necessary, such as giving aid distribution during natural disasters, and provision of
133
relief services in remote areas.
With successful outreach programmes to diverse categories of recipients
widening in scope on a sustainable basis each year, His Highness the late Sheikh
Zayed Bin Sultan Al Nahyan maintained that, “The human being is the core of any
civilization… Thus it is necessary to focus on people because they are the centre
of gravity for any real and sustainable progress. No matter how many buildings,
installations, schools and hospitals we build… No matter how many bridges and
monuments we construct… They all remain solid matter that has no soul and can not
be sustainable. Humanity makes up the true spirit of everything, whose members are
able with their arts and skills to maintain and upgrade these constructions and grow
alongside with them”.
Tel: +9712 681 4700

www.zayedfoundation.com
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Health Empowerment
Since the inception of the Abu Dhabi chapter in 2006, the Palestine Children’s
Relief Fund (PCRF), has succeeded in securing free medical treatment for
over 20 Palestinian children in the UAE. Striving to enhance awareness of its
goals and achievements via fundraising events and other community forums,
the PCRF maintains a network of doctors, host volunteers and families to
facilitate the cause. This active network of key individuals is critical to the
children who receive medical treatment throughout the region.
The PCRF has earned commendation from spokespersons such as former US President and Nobel prizewinner Jimmy Carter, US Governor Arnold Shwarzenegger and South African Nobel prizewinner Archbishop Desmond TuTu.
134 - 135 Palastine Children's Relief Fund_L3.indd 2 2/5/09 4:53:00 PM

Founded in 2006 under the patronage of the UAE Red Crescent by a diverse group of people committed to making a difference and saving lives, the PCRF Abu Dhabi concentrates its efforts on sponsoring as many children
as possible and providing them with comprehensive medical treatment in the UAE.
T he Palestine Children’s Relief Fund, (PCRF), is a registered non-

political, non-profit, tax exempt organisation established in 1991 by
concerned people in the US to address the medical and humanitarian
spokespersons such as former US President and Nobel prizewinner
Jimmy Carter, US Governor Arnold Shwarzenegger and South African
Nobel prizewinner Archbishop Desmond TuTu. Thanks to public
135
crisis facing Palestinian youths in the Middle East. The PCRF has since awareness and support, the PCRF has been able to send over 1000
expanded to help suffering children from across the region locate free children for medical treatment outside Middle East.
medical care. Moreover, the PCRF seeks to improve the condition of medical care
The PCRF’s primary objective is to identify and treat all children in in the region by sending US medical personnel to treat challenging cases
need of specialised surgery not available to them locally. The PCRF and train local health care workers. In addition, it also distributes medical
locates, sponsors and runs volunteer medical missions to the Middle equipment and supplies to the West Bank and Gaza Strip help to provide
East in adult and pediatric cardiac surgery, pediatric cardiology, patients with appropriate tools for their care.
plastic and reconstructive surgery, maxillofacial surgery, pediatric
urology, ophthalmology, vascular surgery, pediatric orthopedic surgery, Tel: 9715 0 328 6074
occupational therapy, and other specialties. abudhabi@pcrf.net
Since 1991, the PCRF has earned commendation from www.pcrf.net
134 - 135 Palastine Children's Relief Fund_L3.indd 3 2/5/09 4:53:11 PM

Hope at hand
Hand in hand with the advances of an industrial and technological age, come
socio-economic disparities and environmental imbalances that can be the root
cause of the many crises and disasters that leave people in miserable situations.
With women and children often the most affected, numerous regions around the
world are facing humanitarian challenges. Armed conflicts and disputes; silent
disasters like starvation, poverty and epidemics are equally the hallmark of this
post-modern age.
AMBULANCE AND COMMUNITY SAFETY
The RCS is active across diverse health and social

awareness programmes that respond to the needs
of local community and contribute in supporting
Government efforts to foster environmental health and
safety. The organisation also addresses issues related
to the welfare of special segments such as the aged
and handicapped, as well as by assisting in limiting
hazards such as:
Road accidents; addiction (nicotine and
drugs); nutrition problems; blood and related
contagious diseases.
With a strategy that includes first aid training,
special need’s rehabilitation and participating in
environmental safety events, as well as propagating
international humanitarian law, the RCS has
consolidated its partnership with international bodies
working in cooperation with them in the UAE to carry
out its training programmes.
In line with its 10 year strategy, the RCS has
consolidated its partnership with international
organisations such as the international Red Cross
Committee, the Regional Mission of the International
Federation of Red Crescent, as well as the Red Cross
Societies, the national societies and UN organizations
such as UNICEF and UNDP.
136-137 Red Crescent_L3.indd 2 2/5/09 4:53:36 PM

T his is why the UAE Red Crescent has
its work well cut out. Standing out to
ease lives of victims and reduce the pain
of friends, brothers and affected people,
the altruistic vision of the late President,
Sheikh Zayed bin Sultan Al Nahyan created
the appropriate platform capable of quickly
responding to humanitarian causes. Over the
years, through selfless giving, the UAE has a
prominent place thanks to its humanitarian
organisations and entities that reflect the
basic generosity intrinsic of this culture.
Founded in 1983, and spending over
AED 2 billion in humanitarian assistance over
this time, the UAE Red Crescent underlines
the UAE’s humanitarian role in regional and
international arenas through humanitarian
programmes, as well as charity and
development projects worldwide. Considered
a pioneer humanitarian organisation by
industry specialists, the Red Crescent’s role
has greatly evolved as a result of the increase
in disasters in the world.
A milestone in the Red Crescent’s
progress occurred in 1983 when H.E.
Sheikh Hamdan bin Zayed Al Nahyan
gave directives to execute development
projects to help local inhabitants in
disaster-hit areas to help cope and access
the long term tools to rebuild their lives.
Facing economic and social challenges
lying ahead, the organisation realised that
efficient humanitarian aid should be based
upon those foundations - giving families the
ability to earn for themselves and not merely
scraping by on donations. Consequently,
people’s lives in these areas developed; and
they were able to live in dignity.
Local interest
The Social Care Division in the Red
Crescent caters for low-income and needy
people inside the UAE. Programmes include
humanitarian and medical aid and social
sponsorships (sponsoring students, prisoners, Construction and Development amount paid to orphans annually is around
and people with special needs). They also deal Since reconstruction and rehabilitation of AED 65 million in 24 countries in Asia, Africa
with supporting institutions, local projects and infrastructure is vital to welfare in areas hit by and Europe.
charity campaigns to help low income families. disasters in order alleviate the impact of the
There are also seasonal action drives like lack of basic services on the life of people Promoting Voluntary Work Values
providing breakfast for fasting people, in those areas, the Red Crescent Authority By depending on volunteers to execute its
Iftar Zakat (alms to be paid for poor people starts executing its development programmes programmes, a culture of service is fostered.
during Ramadan), Eid dress, oblation and immediately after the relief operation in order Accordingly, the Volunteers Division has
pilgrimage to Mecca. to bring people’s lives into normal. The best strategies to attract volunteers and train
example of that are the construction projects them. The Authority has been able to polish
Expanding abroad in Palestine in terms of number of projects and their skills through different practical and 137
The Projects and Relief sector in the Red their cost. They include rebuilding destroyed theoretical training skills. The foundation
Crescent handles urgent aid abroad for houses, building and rehabilitating educational, programme includes intensive courses in
communities hit by disasters and health and service institutions as well as confronting disasters, first aid, international and
calamities. It also coordinates with the worship places. humanitarian law and methods of voluntary
Federation of Red Cross and Crescent societies work. The Volunteers Division is keen to carry
and other humanitarian organisations. Executing Orphans programs out the strategy of the Red Crescent to promote
charitable construction and development Sponsoring orphans is another critical aspect voluntary values among people and activate the
projects through rebuilding and rehabilitation of the organisation’s remit. Thanks to enormous role of volunteers towards humanitarian cases
of destroyed infrastructure in areas of conflict, donor support, the Authority succeeded in by utilizing their unique abilities.
these cover 95 countries especially Palestine, underlining orphan’s humanitarian causes
Iraq, Lebanon, Afghanistan, Sudan and other around the world. Sponsoring over 38,000 Tel: +9712 641 9100
African countries. orphans in the UAE and abroad, the value of www.rcuae.ae
136-137 Red Crescent_L3.indd 3 2/5/09 4:53:47 PM

Building Bridges
Business with the Middle East /North Africa (MENA) region is thriving
thanks to high oil prices that have led to unprecedented regional growth and
development. Boasting the largest market for British companies in the MENA
region, as well as a large UK expatriate resident workforce, Abu Dhabi offers
particularly rosy business opportunities. With its unrivalled regional business
intelligence acumen and vast government and private sector contacts
network, The Middle East Association (MEA) is uniquely placed to assist in
propelling businesses to take advantage of the opportunities on offer.
Despite the global economic downturn, Abu Dhabi’s

GDP has continued rising on the back of strong
oil revenues and new investment in infrastructure,
industry, real estate and tourism.
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W ith its diversified economy, (non-oil
sectors contribute around 95 per cent
of GDP) healthy growth rate (around 15 per
cent) business friendly environment, excellent
infrastructure, communications and numerous
free zones, Abu Dhabi is a magnet for foreign
investment, with British companies leading
the inbound investment pack. Even traditional
British culinary stalwarts such as The Ivy and
the Wolseley restaurants are setting up shop;
the question every company must ask is, can
we afford to forgo a presence in Abu Dhabi?
The MEA does not believe so. Widely
recognised as the UK’s foremost private sector
organisation for promoting trade and good
relations with MENA, Turkey and Iran, the MEA
is an independent and non-profit association
founded in 1961, representing some 400 large
and small companies from all business and
industry sectors in the region. The Patron of
the Association is HRH The Duke of York, UK
Special Representative for International Trade
and Investment. Its strong support of Business
Councils and excellent relationships with the
UK Government and Arab Governments are
widely recognised. Membership is strong and
progressive, and turnover has doubled in
the last three years. This is a reflection of the
energy that the MEA has put into developing
relationships with the MENA region.
The MEA takes more businesses to the
MENA region than any other organisation. In
the last twelve months the Association has led
ten missions to the region. It continues to break
new ground, taking three missions to Northern
Iraq in the last couple of years. Another new
initiative is the launch of the MEA Women in
Business Network which is evolving in co-
operation with Women in Business International.
Its in-house programme of events,
including VIP and Ambassadors lunches, is
popular, with over 50 events held a year.
With successful conferences on Libya,
Morocco, Saudi Arabia and Tunisia
attended by high level business delegations
from the country concerned, the strength
of the business network is proving to
be a useful resource for international
business development.
The MEA is becoming increasingly sector
focused - the financial services sector and the
education and skills sector are priorities. The
‘City and the GCC Countries Conference’, now
in its third year, is recognised as the premier Michael Thomas, Director General MEA (sixth from right) with mission members during the MEA trade mission to Northern Iraq, October 2007
event for promoting financial cooperation 139
between the City of London and the GCC to bridge the skills gap in the region, and 25-strong education and training mission to the
countries. This year’s event, organised the UAE has featured strongly in the MEA’s UAE in March 2008 was successful, benefiting
in cooperation with the City of London initiatives. With its partner, Compass Rose, the from the personal involvement of His Excellency
Corporation, attracted an unprecedented Association is working on the pioneering MENA Sheikh Nahayan bin Mabarak Al Nahayan,
level of support from across the GCC region, Learning & Leadership Programme (MLLP), a Minister of Education and Scientific Research.
lead sponsors being Bahrain Economic highly innovative programme bringing together With support from such influential figures within
Development Board, Qatar Financial Services the key pillars of private sector, government, the MENA region and beyond, MEA aims to
Authority, Emirates National Bank of Dubai and civil society and academia to develop and bridge the gap between east and west in terms
Boubiyan Bank (Kuwait). deliver sustainable solutions to learning and of both business and education.
Aside from assisting in business expansion, development in MENA. The programme
the important focus on the education and was launched in 2007 in the UAE and has www.the-mea.co.uk
skills sector reflects the urgency of the need generated a huge amount of interest. The
138 - 139 Middle East Association_L3.indd 3 2/5/09 4:54:33 PM

Chapter 7 Training & Education
140 - 141 7- Training & Education_L3.indd 2 2/5/09 4:55:17 PM

“The mediocre teacher tells. The good teacher explains.
The superior teacher demonstrates.
The great teacher inspires.”
William Arthur Ward, American editor and pastor, (1921 – 1994)
140 - 141 7- Training & Education_L3.indd 3 2/5/09 4:55:28 PM

With over 500 million people With about one-fifth of the UAE’s 50,000 annual high Paris-Sorbonne University –
speaking French across five school graduates choosing to study in Europe, opening Abu Dhabi is the first PSU
different continents, learning European universities like the Paris-Sorbonne in Abu campus outside France. The
the language is key to bridging Dhabi helps capital spent on education stay in the campus aims to attract the best
Training & Education
the cultures of today’s world. country, as well as provides an excellent education from students from the UAE, the Middle
a foreign university for at a lesser cost right at home. East and around the world.
A bridge between civilisations

In 2006, a piece of 13th century France settled in Abu Dhabi. None other
than the prestigious Paris-Sorbonne University opened its doors in the
UAE capital, bringing together two civilizations on the new Paris-Sorbonne
University Abu Dhabi (PSUAD) campus. For centuries, this prestigious centre
of learning has produced some of the world’s greatest thinkers. With a new
focus on a dialogue of civilizations between the West and the Arab World and
a diverse range of courses, PSUAD continues this tradition of erudition.
Just as in Paris, the same prestigious academic program will be taught in French by
professors from the Sorbonne. An education that enhances critical thinking, communication
skills and international perspective awaits the university students along with a degree that
guarantees world class excellence in the field of Humanities and Social Sciences.
142 - 143 Paris Sorbonne_L3.indd 2 2/5/09 4:56:22 PM

W elcome to this pivotal French contribution
to the UAE’s flourishing system of
higher education. With over 50,000 students
graduating from the UAE every year, the
demand for quality higher education is on the
rise. PSUAD is one of the best answers to that
demand. The university offers a wide range of
subjects in arts, languages and social sciences.
Just as in Paris, the same prestigious academic
program is taught in French by professors from
the Sorbonne and Paris-Descartes. For those
who are new to the French language, PSUAD
offers intensive French courses that provide a
solid base for entering the world of higher French
learning. The university offers an education that
enhances critical thinking, communication skills
and an international perspective.
A global leader in the field of Humanities and
Social Sciences, PSUAD also follows the new
European system of higher education, called the
Licence Master Doctorate (LMD). Under this, an
undergraduate three-year degree course, the
Licence, is offered. The graduate programme
consists of a two year Master Degree, followed
by a multi-year doctoral programme. PSUAD
provides a unique opportunity for students
living in the UAE, giving them a chance to
receive degrees are recognised by all European
universities – right at their doorstep.
Supremely inclusive in its mandate, PSUAD
has opened its doors to all, regardless of gender,
nationality or religion. The university has one
major mission: to foster the love for life-long Welcome to the institution known for its refined and elite education since the 13th century. An internationally renowned university with superior
mastery and expertise in the fields of Humanities and Social Sciences, Sorbonne produces the greatest leaders and movers of the world.
learning, which students can carry forward Opened since 2006 in the United Arab Emirates, Paris-Sorbonne University Abu Dhabi is a French-speaking higher education institution that
across various spheres and disciplines. To attracts not only the best students from the UAE, but also the best students from all over the Middle East and the world
do so, it offers courses in Arabic Language,
Literature and Civilisation, Archaeology and
Art History, Economics and Management,
Geography and Urban Planning, History,
International Business and Languages, Law
and Political Sciences, French and Comparative
Literature, Philosophy and Sociology.
In Abu Dhabi, just like in Paris, Paris-
Sorbonne offers the best intellectual
arrangement to access the highest cultural level.
Professor Georges Molinié, President of
Paris-Sorbonne and Abu Dhabi campus says,
“We offer an opportunity for increasing your
personal capacities and letting you develop your
critical analytic sense, allowing you to become
full time members of this tolerant and sharing
community we are striving to create for our
common future.”
As the Arab World and the West come to
engage more intensively on an international level,
the world needs people who understand both
civilizations well enough to turn that engagement
from conflict to cooperation. PSUAD offers
an atmosphere that can create such future
leaders and diplomats. Through institutions
like PSUAD, people from around the world
can foster meaningful dialogue that helps us
better understand and appreciate one another,
hopefully leading us to a brighter tomorrow.
Tel: +9712 509 0555

www.paris-sorbonne-abudhabi.ae
142 - 143 Paris Sorbonne_L3.indd 3 2/5/09 4:56:37 PM

Training & Education
The Many Faces of the

Petroleum Institute
Undergraduate Engineering Education

The undergraduate programs provide a rigorous university education focused on engineering
and applied sciences in the broad field of energy. The education of the whole person is also
central to mission of the PI so that the graduating engineers will be equipped with the necessary
technical and personal competencies to be successful lifelong learners with the capability to
function effectively in any environment.
Women in Engineering
The facility where female engineering students attend classes, Arzanah, is dedicated to the identifica-
tion, development and enhancement of women engineers and their professional advancement in the
global society. The PI educates engineers who will be leaders in industry and society and who herald a new
age for women in a profession which until recent years
was predominantly a male preserve.
Global Graduate Opportunities

In order to encourage academic exchange (including faculty, research scholars, undergraduate
and graduate students) the PI has signed memoranda of understanding with leading interna-
tional universities including Colorado School of Mines, USA; University of Maryland, USA;
Technische Universität München, Germany; University of Leoben-Montanuniversität,
Austria, and Johannes Kepler University, Austria.
Accreditation and Licensure

The Petroleum Institute was granted initial licensure by the Ministry of Higher Education, and Scientific
Research Commission for Academic Accreditation, UAE. All undergraduate and graduate programs have
been granted initial accreditation by the same accrediting body. In addition, the Foundation English program
has received conditional accreditation from Commission for English Language Program Accreditation (CEA).
144 - 1465 The Petroleum Institute_L3.indd 2 2/5/09 4:57:40 PM

The Petroleum Institute (PI) was created in 2001 with the goal of establishing itself as a world
leader in engineering education and research in areas of significance to the oil and gas and the
broader energy industry. The PI’s sponsors include Abu Dhabi National Oil Company (ADNOC) and
four major international oil companies. Currently the PI offers Bachelor degrees in Chemical, Electri-
cal, Mechanical and Petroleum Engineering and Petroleum Geosciences, as well as Master of Engi-
neering degrees in Chemical, Electrical, Mechanical and Petroleum Engineering. New engineering
and science programs will be added in the future as needed.
The engineering programs have received initial accreditation from the UAE Ministry of Higher Edu-
cation and Scientific Research and will be accredited by international institutions in due course.
Currently there are over 1100 undergraduate students and 50 graduate students enrolled at the
Petroleum Institute. The Institute graduated its first 44 students in June 2006 emerging from the
engineering programs to start their careers as sucessful professionals.
State-of-the-Art Laboratories
Each program is equipped with modern laboratories housing
the most up-to-date instrumentation and technology. Labora-
tories vary from a life-size drilling rig to materials science
laboratories. Students have the unique opportunity to
participate in a advanced hands-on practical education
experience helping to prepare graduates in the new
emerging energy technologies.
Modern Campus - Diverse Community

The PI has developed a truly diverse community having 48
different nationalities observing best educational
practices and producing research in the field of
energy. The evolution of the campus facilities
reflects the needs of such a diverse and talented
group with state of the art facilities for educa-
tion, research, housing and recreation under
development with projected completion by
the end of 2012.
Advanced Research and Technology Development Center

Research in the oil and gas industry is of high importance to the future of the
UAE. The Petroleum Institute is charged with the responsibility of addressing the
need of efficient production of energy and managing the energy resources. The
construction of the Institute’s first dedicated research facility, the TAKREER Research
Facility, is now in progress with the PI Research Center in the planning stage.
144 - 1465 The Petroleum Institute_L3.indd 3 2/5/09 4:27:37 PM

Chapter 8 Banking
146 - 147 8-Banking_L3.indd 2 2/5/09 5:29:51 PM

"We will nurture and develop UAE human capital,
support infrastructure projects, SMEs and capital markets.
We will provide innovative products/services and an
effective conduit for both UAE and foreign investors."
Michael Tomalin, Chief Executive, NBAD
146 - 147 8-Banking_L3.indd 3 2/5/09 5:29:59 PM

Forty years young
Banking
With a new head office, that is a stunning architectural tribute and an impressive addition to the
skyline of the island city, National Bank of Abu Dhabi (NBAD)’s undisputed standing is reinforced
for generations to come. As the first national bank in the emirate of Abu Dhabi, it is fitting that
NBAD has its headquarters in the nation’s capital and a regional office in the UAE’s commercial
hub – Dubai. Celebrating its 40th anniversary in 2008, NBAD is the emirate’s largest bank by
assets, boasting a track record of progress to sustain it today and in tomorrow’s world.
W hen it came to life in February 1968, NBAD was something of

a novelty in Abu Dhabi itself. The relatively sleepy emirate had
never known a bank of its own, and when the late, Sheikh Zayed bin
Sultan Al Nahyan , founder of the UAE, launched NBAD, the Bank’s
first balance sheet was drawn up in Bahraini Dinars since there was
no Dirham note issue. At the end of 1969 the Bank recorded its first
full year of operation. The total balance sheet of the Bank was the
equivalent of AED 219 million, the capital was AED 11 million and net
profits just AED 2 million. Showing a profit since inception, with paid
dividends on the initial capital, there was AED 1 million left over to
build the capital for the flowing year. Today, 40 years later, the Bank
is unrecognisable. By the end of 2007, NBAD’s balance sheet was
AED 139 billion, 660 times larger, profits AED 2.5 billion and capital
resources over AED 11 billion, over 1000 times bigger than those
early days.
Underpinning the evolution of the UAE and of Abu Dhabi itself,
today NBAD is amongst the top 250 banks in the world, and one
of the largest banks in the Middle East. Employing 3,000 people in
11 countries In four continents, it has a vast gamut of products and
services: from credit cards to corporate finance, financial engineering
to car loans. NBAD employs over 50 nationalities and scores of
talented qualified teams. With over 300,000 customers worldwide,
some aspects however, have stayed just the same in these 40 years.
“Our commitment to serving and to building Abu Dhabi, and the
wider UAE nation, remains the same. NBAD is part of the DNA of Abu
Dhabi. The late Sheikh Zayed had a great vision for this country and
this Emirate, and part of the vision was to establish a bank owned
by Abu Dhabi for Abu Dhabi and its friends. The strength and vitality
of NBAD today bears witness to that vision, and those of us who are
fortunate enough to work for NBAD now have the responsibility to
grow the Bank to even greater heights”, explains Michael H. Tomalin
NBAD’s Chief Executive.
“‘Forty years young’ is the theme of our anniversary celebrations;
NBAD is still a young bank, bristling with new ideas and innovative
solutions. But 40 years is an achievement, with each decade of
performance outshining the decade before it” he adds.
Today, in addition to having one of the largest branch and ATM
networks in the UAE more than 84 branches and 225 ATMs all over
the UAE, NBAD provides 24-hour internet banking accessibility
through NbadOnline and NbadDirect, as well as account access and
personalised customer support through a 24-hour Call Centre. NBAD
is represented through branches and operating subsidiaries in Oman,
Kuwait, Bahrain, Egypt, Sudan, Libya, the UK, France, Switzerland
and the US. With their international banking business expanding
steadily, NBAD plans to open in Jordan, Qatar, and Hong Kong to
increase its global reach.
148- 157 NBAD_L3.indd 2 2/5/09 5:46:06 PM

At a glance
NBAD is rated senior long term/short term A+/A-1 by Standard

and Poor’s, Aa3/P1 by Moodys and AA-/F1+ by Fitch giving
one of the strongest combined rating of any Middle Eastern
financial institution.
2007 financial results are solid proof of the successful
implementation of NBAD’s strategic plan. Attributable profits for
the year 2007 were AED 2,505 million, 19 percent higher than
2006, and one of the highest amongst all UAE banks. Total assets
reached AED 140 billion at the end of 2007, up 38 percent from
year end 2006 with customer deposits up 16 percent to AED 82
billion and loans up 39 percent to AED 80 billion. Total capital
resources reached AED 13.7 billion, up 20 percent, including AED H.E. Nasser Ahmed Khalifa Al Sowaidi, Chairman, NBAD
2.5 billion of subordinated convertible bonds and without any new
shareholder contributions. The Return on Equity (ROE) at 26.3 Vision
percent in 2007 is ahead of the 25 cent average target set in the
To be the Number One Arab Bank
bank’s five- year plan. The net profits from the domestic banking
business increased 19 percent to AED 1,454 million in 2007 which
Mission
represented 58 percent of the group profit.
To provide our customers with the best services
Investment banking businesses contributions to the group
profits were AED 556 million of which AED 283 million, or 11.3
Corporate Social Responsibility
percent of group profit. These profits came from the Financial
Markets Group, and AED 82 million, or 3.3 percent, from the To act as a role model in the social and environmental
Investment Banking Group, which in two years moved NBAD from development of the UAE
not being ranked in the top 30, to number one in the Bloomberg
league tables for MENA transactions. Values
Asset Management group contributed AED 72 million or - Value our stakeholders
2.9 percent. nbad’s brokerage arm, Abu Dhabi Financial - Accessible to our customers 24 x 7
Services(adfs), contributed AED 119 million or 4.7 percent. - Loyal to our heritage but global in our outlook
Active equity markets affected positively the asset management - Understand our customers needs
and brokerage businesses although performance remains below - Empower our people
historic levels. - Strive constantly for organisational excellence
Profits from international banking business reached AED 354
million, representing 14 percent of the group profit and an increase Customer Pledge
of 7 percent over 2006. Profits from the brand new private banking - We will listen to you
business were AED 19 million, offering full private banking services - We will understand your needs
through their Geneva subsidiary, which started in 2007, aided by - We will dedicate all our energies to serving you
local private teams in UAE and in locations where NBAD operates.
148- 157 NBAD_L3.indd 3 2/5/09 5:46:13 PM

Awards
Based on its relentless development and improvement of human resources, operations, the use of technology, and the results achieved,
NBAD has won the Middle East Excellence Award 2008, the Mohamed Bin Rashid Al Maktoum Business Award 2007, the Sheikh Khalifa
Excellence Gold Award, the Dubai Quality Award, as well as the Emirates Institute of Banking & Finance Studies (EIBFS) Human Resources
Development Award and the Dubai Human Development Award. NBAD has also won the Best Bank in the UAE Awards from Euromoney, the
Banker, and Global Finance as many as nine times in the last six years; the Middle East e-banking Country Award and the Outstanding use
of IT in Financial Services Award; numerous Deal of the Year Awards, as well as special recognition from UAE environmental groups for the
bank’s active participation in environmental conservation.
Corporate Social Responsibility Policy
Being one of the largest local banks in the UAE, and as one of the growing number of financial institutions interested in increasing its
Corporate Social Responsibility (CSR), NBAD believes that CSR is a fine way of contributing to sustainable development. By recognising that
in conducting daily business operations, they have an inevitable impact on the environment in the UAE; it acknowledges its responsibility,
as well as the commercial advantage in going beyond what is required when managing its impact on society, the environment and the
economy. “Through sound projects and initiatives, issues such as effective preservation of the environment, humanitarian, social, economic
and charitable causes are considered as good business practices. We not only balance these responsibilities, but ensure the sustainability of
these elements for the future”, Tomalin clarifies. “For corporate social responsibility is about managing business interaction with people, the
environment and the economy. Consequently, NBAD has developed environmental activities, partnerships and changes which have been
applied collectively across the organisation. We look forward to continuing our path as responsible corporate citizens and strengthening our
commitment to corporate social responsibility in the UAE”, he adds.
Client-Focused Businesses
Even though an oil-driven economic boom in the Middle East may slow as crude prices decline and loan growth slows with funding
costs rising, NBAD has maintained a leading position in the local market over the past 40 years with a remarkable positive record. Recent
liquidity restrictions caused by the global credit crisis have changed the goalposts somewhat. “The unwillingness of international banks to
lend to one another for more than a day, and the drying up of international capital markets has resulted in unprecedented tightness”,
Tomalin says. Despite this current state of flux, NBAD’s mainline banking businesses are “performing satisfactorily”, he concluded. With a
current five year plan that includes a target increase in earnings of 20 percent per annum and a minimum return on capital of 25 percent,
NBAD intends to achieve these by putting their clients at the heart of the bank’s growth, through continuous improvement of service levels
and product innovation.
Tel: +9712 611 1111

www.nbad.com
148- 157 NBAD_L3.indd 4 2/5/09 5:46:38 PM

From its modest beginnings as a pearling settlement,
Abu Dhabi has come a long way in the last 50 years.
Its population has grown from just 15,000 in 1962 to
closer to 1.8 million today. Oil revenues have been
invested wisely to create an impressive modern
society and first-class infrastructure. Tourism is a key
priority in the government’s ambitious diversification
plans, with a target of 3 million visitors by 2015.
Thanks to its range of activities and services, NBAD’s
role in facilitating this diversification is pivotal.
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With a positive outlook for Abu Dhabi and
the UAE overall, despite the global crisis
NBAD is secure and well-capitalised.
“We have no direct exposure to the sub-
prime crisis, but as any other bank in the
world; we may be exposed to another bank
that has that exposure”, Tomalin explains.
148- 157 NBAD_L3.indd 6 2/5/09 5:46:57 PM

YOUR Number One Partner in Retail Banking
Through one of the largest branch and ATM networks in the UAE,
NBAD offers a wide range of retail banking services to all segments.
YOUR Number One Partner in Elite Banking
Elite Banking is an exclusive and privileged world, where banking

is an indulgence. Defined as ‘a touch of gold’, the unrivalled Michael Tomalin, Chief Executive, NBAD
convenience of a bespoke range of private facilities epitomises
the highest level of service at every step. It’s more than a banking
service; it’s a way of life.
YOUR Number One Partner Private Banking
NBAD offers discerning high-net-worth individuals tailor made and

state of the art private banking and wealth management services, via
its independent wholly owned Swiss Private Banking subsidiary or its
UAE based Private Banking division. Furthermore, it provides wealth
protection vehicles such as Trusts via its wholly owned subsidiary in
Jersey, Channel Islands.
Even though the bank is not negotiating

with any party for a merger, reinforcing
the bank’s general support for
consolidation in the UAE, Michael
Tomalin, CE, NBAD says. “To compete
effectively in a more globalised world, the
UAE and Abu Dhabi will need
larger banks.”
148- 157 NBAD_L3.indd 7 2/5/09 5:47:11 PM

YOUR Number One Partner in Corporate
Banking
NBAD is the leading provider of financial services to businesses

and is the Bank of choice for the government and other key
private and public sector institutions. Corporate Banking Group
(CBG) reflects NBAD’s strengths in providing corporate clients a
wide array of commercial, transactional and electronic banking
products through innovative product development and a well-
integrated approach to Relationship Management. NBAD’s
Corporate Banking Group is the primary delivery channel for
corporate banking products in the UAE.
Skilled Relationship Teams of dynamic and motivated
personnel are assigned to each corporate to provide one-
stop-shop for all their financial services and requirements.
The Corporate Banking Group consists of dedicated strategic
business units that cater exclusively to specific client groups
and specialize in particular product clusters.
Your Number One Partner in Investment

Banking
NBAD is a leading provider in the UAE of a full range of

corporate finance and investment banking services, from
mergers & acquisitions to equity offerings and fixed
income issuance.
They pride themselves on the quality of the advice and
service provided, and has invested heavily in the people and
the systems required to maintain the leading position in the
provision of advisory and funding solutions to all valued clients.
148- 157 NBAD_L3.indd 8 2/5/09 5:47:19 PM

Your Number One Partner in Asset
Management
Asset Management Group (AMG) is currently the largest

local mutual fund manager in the country supporting
current assets approximately AED 7.2 billion, as of January
2008, and providing investment expertise through managing
five regional funds, five offshore funds and numerous
portfolios for a range of institutional investors and high net
worth individuals.
Your Number One Partner in Islamic

Banking and Financial Services (ADNIF)
Islamic Banking and Financial Services are provided through

the Islamic Banking Division of NBAD (ISD) and Abu Dhabi
National Islamic Finance (ADNIF) complementing each other.
Customers are offered Sharia’a-compliant products and
services through Corporate, Retail, Treasury & Investment
divisions of ADNIF/ISD and other bank’s delivery channels.
Our business strategy is to offer total Sharia’a compliant
solutions with a clear market positioning where real-time
value for customers, dedicated ladies section, reduced
documentation and easy procedure would be the key
elements for differentiation. In a marketplace with too many
competitors, big promises and complex products for the
customers, we would be a little different by offering a basket
of products & services with less hassle and more value to
customers strengthening the ADNIF Brand-promise “Pure
and Simple!”.
148- 157 NBAD_L3.indd 9 2/5/09 5:47:27 PM

CSR & Corporate Governance
The National Bank of Abu Dhabi has always been genuinely committed to the principles of
Corporate Governance. Established in 1968 by Royal decree, NBAD is in its 41st year of
successful and profitable operations for the benefits of its stakeholders.
Even in the absence of official corporate governance guidelines prior to 2007, successive
NBAD Boards of Directors have always ensured that the bank adhered to the highest standards
of corporate governance. This has translated into a regimen of exemplary practices in the
management and operation of NBAD. NBAD’s Board of Directors watchfulness and constant
scrutiny has enabled the executive management to keep the bank’s risk and reputation
protected from financial vicissitudes over the last four decades.
NBAD demonstrates a correlation between good corporate governance and superior financial
performance, and is an outstanding example of this. In 2007 for instance, the bank achieved
Return on Equity (ROE) 2007: 26.3 percent one of the highest in the UAE and the region, and
a net profit of AED 2,505 million - up 19 percent on 2006 with a compound annual growth rate
(CAGR) from 1999 to 2007 of 30 percent. In addition, NBAD’s credit rating remained the highest
assigned by international credit rating agencies to a UAE bank, which compares favourably with
ratings of banks in Europe, the US and Australasia.
To improve the bank’s performance and services offered to its customers and the community,
the Board established the Corporate Governance Committee (CGC) in 2006, headed by the
Chairman and two board members. The CGC assists the Board in shaping and monitoring the
corporate governance policies and practices and evaluating compliance of them. It ensures that
borrowing by directors and senior management is always transparent, and that directors and
senior management of the bank avoid trading in NBAD shares during the stipulated ‘closed’
period prior to the bank’s scheduled earnings and other market announcements.
NBAD sees itself as a role model with respect to Corporate Governance practice as the bank
has already implemented a number of Corporate Governance ‘best practices’ as directed by
the various Board committees:
• Risk Management Committee

• Compensation and Nomination Committee
• Audit Committee
• Corporate Governance Committee
• Remedial Advances Committee
148- 157 NBAD_L3.indd 10 2/5/09 5:47:42 PM

148- 157 NBAD_L3.indd 11 2/5/09 5:47:50 PM
Chapter 9 Finance, Insurance & Security
158-160 9-Finance, Ins & Sec_L3.indd 2 2/5/09 7:53:40 PM

It isn’t for the moment you are struck that you need courage,
but for the long uphill climb back to faith and security.
Anne Morrow Lindbergh, Pioneering American aviator and author, (1906-2001)
158-160 9-Finance, Ins & Sec_L3.indd 3 2/5/09 7:53:44 PM

Finance, Insurance & Security
INSURANCE
As one of the largest in the Arab world, the total insurance market in the
UAE expanded by 27 percent in 2006. With 48 operating companies,
including 24 national companies, seven of which are headquartered in Abu
Dhabi, the UAE market is piecemeal. Since the levels of life insurance are
slight in the UAE, the evolution of an increasingly affluent middle class and
the increase in the number of expatriate workers will fuel further growth.
Non-life insurance however, still overshadows the market, amounting to
approximately 85 percent of all premiums, with business on the upswing.
All headquartered in Abu Dhabi, the UAE’s three largest companies -

Emirates Insurance Company, Abu Dhabi National Insurance Company
and Al Ain Ahlia have benefited from excellent underwriting receipts and
investment profits in 2007 despite more stringent regulation. Other than
motor insurance, the new insurance law, coming into force in February
2007, does not allow insurance brokers to issue policies directly from
their offices and recommends the creation of an insurance commission
in charge of devising and issuing regulations, as well as implementing an
industry code of conduct.
The government is active in strengthening the industry with the UAE’s

insurance law to raise industry standards. A principal innovation in the
new law is that it provides for the launching of an independent regulator.
Even though compulsory health insurance for all expat workers will cause
inevitable difficulties, the new system gives a boost to the insurance
sector and has already inspired the creation of a new national insurance
company, Daman.
160-161 Insurance - Overview_L3.indd 2 2/5/09 8:12:09 PM

Challenges must be addressed in order for the sector to
flourish. Its dependence on equity markets should be reduced
to curtail negative fallout from bearish investor behaviour and
market adjustments.
160-161 Insurance - Overview_L3.indd 3 2/5/09 8:12:10 PM

The reliable insurer
For over 36 years, the Abu Dhabi National Insurance Company

(ADNIC), a leading UAE-based public shareholding company,
has been providing sound and affordable insurance products and
services to satisfied clients. With a motto that underscores the
corporate ethos - ‘Reliable Insurer’ of choice - this dependability
is not just a motto to ADNIC, but a vision stringently developed
and adhered to over the years.
162 - 163 ADNIC_L3.indd 2 2/5/09 8:00:27 PM

ADNIC is pleased to announce that Standard & Poor’s
has assigned ADNIC ‘A-’ Rating with Outlook: Stable.
This interactive rating is based on ADNIC’s Very Strong
Capitalization, Strong Earnings and Very Strong Liquidity.
This recognition is a stimulus for us to continue delivering
the highest standards of service to our clients and business
partners at all times. We are confident that with our
relentless commitment backed by your valued support,
ADNIC will strive for excellence.
Information on the most current rating is available at

www.standardandpoors.com or from Standard & Poor’s at
+44 (0)20 7176 3800. A rating is an opinion of an insurer’s financial strength;
it is not a recommendation of an insurer’s products.
“The Company’s unwavering commitment

towards sound and prudent underwriting
policies in both the fields of insurance
and investment has yielded the best
results year after year, which contributed
to the steady growth of our Company.
This is a primary incentive for us to
continue relentlessly further improving
our performance backed by a solid
financial foundation, thereby assuring
that the Company’s leading position both
regionally and internationally remains our
strategic goal.”
Excerpt from the Chairman’s speech
at the AGM in April, 2008
H. E. Khalifa Mohamed Al Kindi, Chairman, ADNIC
E stablished in 1972 through the support of

Abu Dhabi Government, the Abu Dhabi
National Insurance Company (ADNIC) is a
Long standing traditions of integrity and
honesty underline ADNIC’s commitment
in each and every policy issued or service
Energy-related covers.
While on the Personal insurance side, the
Company provides insurance covers which
public shareholding company incorporated in rendered. ADNIC constantly monitors local include home, car, boat, life & medical, travel,
the Emirate of Abu Dhabi. and global trends in the industry to provide personal accident and cargo. Some
Over the past 36 years, ADNIC has its clients with the best insurance products of these products are offered online
established itself as ‘The Reliable Insurer of and services available. (i.e. e-Travel).
Choice’ and a core insurance institution in ADNIC offers a wide range of business The Company has an objective to expand
the local and regional market, characterised and personal insurance covers expertly the existing client base of corporations,
by continuous, unabated growth combined customized and competitively priced to individuals and partnerships with re-insurers
with ratios and results that are consistently meet the exact requirements of its corporate as well as brokers, government agencies and
one of the best in the industry. and individual clients. Products are institutions, both in the local and
ADNIC is justifiably proud of its continually re-evaluated and redesigned to regional markets.
history, characterised by continuous, ensure they are appropriate in the current The ADNIC Management and team remain
unabated growth in all segments, with environment. Quality re-insurers are focused on the vision, mission and strategies
combined ratios and results that are one selected to mitigate the level of risk in excess necessary to continue the Company’s long
of the best in the market. It boasts a of that retained by the Company. On the history of maintaining its obligation towards its
solid financial base supported by strong business / commercial insurance front, clients, business partners and shareholders.
reinsurance protection which supports its ADNIC provides products such as Fire &
short-term and long-term commitments to General Accident, Engineering, Aviation, TOLL FREE - 800 8040
its clients and partners. Marine, Group Life & Medical, and www.adnic.ae
162 - 163 ADNIC_L3.indd 3 2/5/09 8:00:31 PM

Cover Evolves
Established in 1988, the principle behind the success of Emirates Insurance

Association (EIA) is the cooperation between the member insurance companies
and related agents in insurance activities. With the aim of establishing a sound
scientific and technical basis integrated within their programme, ensuring proper
representation of the members’ interests, management of their duties and
defence of their rights is pivotal. So that trust can prevail not only in the EIA but
also in the entire insurance sector, a safeguard has been designed in the
interests of the insured parties which seek for the appropriate solutions in case
of problems between EIA and the insurers.
H.E. Shei
164-165 Emirates Ins Asso_L3.indd 2 2/5/09 9:14:16 PM

H.E. Sheikh Faisal Bin Khalid Sultan Al
Qassemi is the Chairman of Emirates
Insurance Association. The fourteen
members of the Board of Directors
represent insurance companies
and brokers (locals and foreigners)
operating in the UAE. The association
has technical committees, each
specializing in one field of the insurance
industry, each committee is chaired
by a General Manager and from these
General Managers the Higher Technical
Committee is formed.
B y studying the technical bases

of rating, claims and terms and
conditions related to various types of
insurance EIA can suggest standard
insurance policies and submit them for
approval by the competent authorities. This
procedure is required for the establishment
of the necessary prerequisites for granting
special rates and discounts to the clients.
In addition, it is based on technical
considerations and the nature of the risk
involved. Close analysis of the factors
affecting the insurance market in the UAE
and suggesting proper solutions to conduct
studies prevents and minimizes losses in
various insurance branches.
EIA prepares studies, statistics
and issue publications about the local
insurance market that are essential to plan
a feasibility study for the establishment of
insurance and reinsurance pools in the
UAE, according to national insurance
market requirements. The organisation also
studies the needs of the insurance sector
with respect to various types of insurance
H.E. Sheikh Faisal Bin Khalid Sultan Al Qassemi with Sheikha Lubna Al Qasimi services and required expertise for its
progress by working on improving the
standard of knowledge of insurance and
reinsurance community through seminars
and similar institutes.
EIA is currently working towards
establishing an institute designated to
provide the necessary training for their
insurance workers, which will in turn
foster a communications division fully
able to effectively enact agreements and
regulations aimed at resolving problems
and disputes between the members to the
overall benefit of the industry.
To promote overall insurance
awareness, EIA represents the Emirates
insurance market in the Arab, regional and
international meetings in coordination with
the appropriate authorities.
Tel: +971 2 677 1444

www.eia.ae
164-165 Emirates Ins Asso Cor_L3.indd 3 2/9/09 4:52:34 PM

Total Security
G4S is the largest and fastest growing security firm in the UAE.
Since 1994, the company has been providing its services to the
UAE government, embassies, banks and over 750 companies
across the Emirates. On a global scale, the company operates
in over 110 countries, employs more than 570,000 people and is
the largest employer quoted on the London Stock Exchange.
“We continually invest time in listening

to our customers needs and in
developing our staff through continuous
training and development. All aspects
of recruitment, selection, training,
deployment and supervision of our staff
are managed using years of collective
expertise to ensure high standards of
service and customer satisfaction.”
Services include manned security, cash management –

including secure storage, teller management, ATM replenishment and secure escorts.
Full range of security systems including IT security solutions. Facility manpower- including
a range of office administrative staff, maintenance technicians, chauffeurs, housekeeping
and promotional staff. G4S offers total integrated security solutions in the UAE
166 - 167 G4S_L3.indd 2 2/5/09 9:25:42 PM

I n the UAE, with around 10,000 staff, offices in Abu Dhabi, Dubai, Sharjah,
Al Ain, Ras Al Khaimah and Fujairah, G4S is uniquely placed to provide high
level security services to customers throughout the Emirates. The company
is also a member of Ligue Internationale des Societes de Surveillance,
which represents the world’s leading security organisations. “G4S is a well
established brand name in the UAE,” says Rory Mallon, Regional Managing
Director, Inner Gulf. “Our business has experienced rapid growth and
development alongside the growth of the city.”
In terms of its services, the company provides the full spectrum of security
needs. “We recognise that our reputation and continued growth is dependant
upon maintaining our principles of helpfulness, honesty and integrity,”
says Mallon. “For this reason we continually invest time in listening to our
customers needs and in developing our staff through continuous training and
development. All aspects of recruitment, selection, training, deployment and
supervision of our staff are managed using years of collective expertise to
ensure high standards of service and customer satisfaction.”
Services include manned security, cash management - including
secure storage, teller management, ATM replenishment, secure escorts
and the provision of facility manpower - including a wide range of office
administrative staff, maintenance technicians, chauffeurs, housekeeping or
promotional staff.
“G4S Facility Services was formed as a result of requests from our existing
clients, building on our proven track record of utilising skilled, professional
and trustworthy individuals in our existing services,” explains Mallon. “This
service has proved to be a highly effective management strategy for our
customers, helping them reduce costs and overheads, which has led to the
continuing expansion of this division. All personnel are individually selected
and trained in view of our customer’s specific profile requirements and our
own standards.”
Other services include the installation and monitoring of security
Corporate Social Responsibility
systems such as intruder alarms, access control, airport and defence
G4S is conscious of its ethical responsibility to its systems, CCTV systems and fire systems. Consulting services include threat
employees, customers, the local community and assessment, risk and fraud management, operational and contingency
the environment. To this end we try to work towards planning, as well as security, fire and safety training. “We base our security
a sustainable and holistic approach to CSR. We system design on the understanding that it is first necessary to know what is
are committed to raise standards and invest in the to be protected and why, before a valid security system design is possible,”
communities in which we operate. G4S is committed to says Mallon. “It is our policy to involve the customer in every phase of
being a socially responsible corporate citizen. system design, thus ensuring that they are familiar with the rationale behind
We invest in our people through our employee equipment that is utilised.”
development programmes. We have established a In terms of information and communications technology, G4S develops
licensed training school for front line operational staff, customised software for aspects such as cyber security, access control,
offering tailor made programmes for developing staff audit implementation and network security. It also offers systems integration
competency. Mentoring programmes. On-line portals for applications such as satellite communication systems, broadband access
continual personal development for employees. Monthly solutions, video conferencing and data collaboration systems.
recognition schemes and awards for front line staff. “The range of IT security is vast: from unbreakable codes to secure
Employees are encouraged to play an active role software; from malicious attacks and web viruses to protected cabling,
within the local community through sponsorship networking, telephone and multimedia communications,” states Mallon.
matching programmes which support good causes, “Our expertise covers research, design, programming, installation,
projects for physically challenged children, student work maintenance, monitoring and feedback of high quality networking solutions.
placement programs, supporting a range of health, When facing complex decisions with multiple possibilities and potential
welfare and community projects through partnering threats, you need a clear picture of what is necessary, achievable, sound
with government authorities for environmental clean up advice and practical cost-effective solutions. Our experts can give you
campaigns and blood donation drives. the information you need, and then install, update and maintain all the
We have also established a G4S Employees components you require, making your IT system an unbreakable link in the
Trust Fund which offers monetary support to those chain of security.”
employees in need of urgent financial assistance Clearly, the growing demand for both a varied and sophisticated range
Our staff accommodation and facilities are operated of security solutions goes hand in hand with the phenomenal growth within
above the standard norm which addresses the the region, and the new demands businesses face everyday. As Mallon
individual’s physiological, social, psychological and concludes, “In recent years, the UAE security industry has evolved with
safety needs. Our business complies with International the increased use of technology, considerable labour demand, and most
Occupational Health, Safety and Environment standards importantly with the changing requirements of customers. We are proud
and has been awarded the ISO 14001:2004 and to be part of Abu Dhabi’s continuing success and we are honoured to be
OHSAS 18001:1999 certificates. the trusted security solutions company to a wide range of companies,
We also encourage partnerships in sports by embassies, government institutions and multinationals.”
supporting aspiring young athletes, sports schools
and teams. Tel: +9712 449 1510
www.g4s.com
166 - 167 G4S_L3.indd 3 2/5/09 9:25:43 PM

Chapter 10 Construction & Real Estate
168-169 10-Const and Real Est_L3.indd 2 2/5/09 9:28:51 PM

“Real estate projects must always stand for human value...
raise life to its greatest possible heights... supporting a spiritual and
meaningful conception of human existence.”
Dr. Sulaiman Al Fahim, CEO Hydra Properties
168-169 10-Const and Real Est Cor_L3.indd 3 2/9/09 4:53:44 PM

Concrete steps towards
Construction & Real Estate
a greener world
While the city of Dubai has captured the world’s attention with its unprecedented list of construction
marvels and attractions, its neighbouring sister emirate Abu Dhabi patiently waited in the sidelines
for its time to come. But make no mistake; Abu Dhabi may still be less renowned around the
world, but this is about to change - big time. With an impressive list of projects in the pipeline,
forecasts show that the volume of construction projects in Abu Dhabi will outpace those of Dubai
within three years. What is to be expected in the UAE’s federal capital in the coming years?
Consider MASDAR’s first carbon neutral city in the world, the Louvre and Guggenheim Museums
on Saadiyat Island, the Grand Prix Circuit and infrastructure on Yas Island, for starters. With
sustainability, a major production criteria, all projects that involve state-of-the-art engineering,
construction materials and methods offer an opportunity for a company like Unibeton Ready Mix to
set itself apart from its competition.
Green Concrete
Always committed to CSR, Unibeton’s commitment to total quality management (TQM) extends to every area of its operations and they are one of
the few Ready Mix Companies accredited to QHS&E Management System. To help to build a more sustainable environment, Unibeton is focus-
ing on Green; environmentally friendly concrete with low carbon dioxide emissions to produce energy saving construction. As the largest Ready
Mixed Concrete Company in the Gulf, Unibeton is not only a member of the Emirates Green Building Council but also leading the field with the
promotion of Green sustainable concrete by using materials that represent a 75 percent saving on carbon dioxide emission against the more
traditional type of conventional concrete made from Ordinary Portland cement. The greatest focus on green concrete is with the use of partial
cement replacements such as PFA & slag. This is an impressive improvement, considering that every month more than a million cubic meters of
concrete are poured in what must surely be the world’s greatest construction frenzy.
170-171 Unibeton Ready Mix-Option3_L3.indd 2 2/5/09 9:38:03 PM

Eng. Mohd. Shehadeh, General Manager, Unibeton
F ormed in 1990, Unibeton that is part of the

diversified Al Fara’a Construction Group of
Companies, has subsequently expanded to include
twelve plant locations across the UAE. Today it is
the leading concrete supplier for many of the regions
landmark projects currently underway. For instance, it
supplies concrete to the Saadiyat and Sheikh Zayed
Bridges, the Landmark Tower, which will become the
tallest tower in Abu Dhabi and the Ferrari Experience
Building too. In addition, it has supplying MASDAR Unibeton is supply piling concrete to
City, a 6,000,000m3-world first carbon city neutral Nakheel Tall Tower Project in Dubai,
and expect to remain the main supplier. the tallest tower in the world, reaching
“Overall, based on the technology at hand, over 1 km high.
Unibeton expect CO2 savings on the MASDAR
Project to reach an impressive 1,200,000 tons over 6
Unibeton set up a State of the Art
million m3 of concrete with improvements to concrete
Batch plant and Laboratory at the Tall
mixture designs, processes and delivery systems
Tower site.
compared to business as usual”, explains Engr.
Mohammed Shehadeh, General Manager, Unibeton.
When it comes to sustainable production
The approved mix has been specially
methods, Unibeton intends to save an additional designed to meet a construction
200,000 tons of CO2 and an impressive 600 million requirement for more than 80 meter
AED from innovations in reinforcing and piling deep piles, high strength properties and
technology, in collaboration with piling contractors extreme workability for more than six
and MASDAR. Throughout the duration of the hours workability retention.
MASDAR Project, “Unibeton intends to use in excess
of 1.4 million tons of Supplementary Cementitious
Materials and to recover more than 50 per cent of
wash water for re-use through its water conservation
measures”, he adds. As a result, Unibeton will save
water used in concrete mixtures by 110,000 tons
over 6 Million m³ of concrete. In this way Unibeton
plans to use approximately 1.8 million tons of
recycled aggregates in 20 per cent of concrete
which is required to be manufactured using recycled
aggregates in MASDAR. This is in addition to
supplies of RCA for site formation, as 2.3 Million
tons of crushed aggregates are immediately available
to UNIBETON for site formation and general
sub-grade requirements.
According to Engr. Shehadeh, many of the
lessons learned on sustainability throughout the
course of the MASDAR project will be applied to
many of the other “main stream” projects in the UAE
and the rest of the Gulf.
Tel: +9712 551 1500

www.unibetonrm.com
170-171 Unibeton Ready Mix-Option3_L3.indd 3 2/5/09 9:38:10 PM

Getting real on real estate
As one of the fastest growing economies in the world, the UAE’s nominal GDP, currently at
AED 678.9 billion, is expected to rise to about AED 1 trillion in 2012. As its federal capital, Abu
Dhabi’s success has been a major boost for the UAE, as its wealth makes up 60 percent of the
UAE’s economy. The city’s GDP nearly doubled between 2003-2006, from AED 191.1 billion to
AED 359.4 billion, pushing Abu Dhabi towards becoming a financial and cultural centre in the
Middle East. A key driver of this astonishing growth is the emerging Abu Dhabi real estate market.
Clever brand extenstions to favour tourism, Ferrari World Theme Park - Yas Island
V arious factors make Abu Dhabi an attractive opportunity for

investment. The city has a high demand for commercial and
residential space, with a limited supply. It also offers potential investment
Reem Island
Hailed as ‘a city within a city’, Reem Island is one of the most impressive
real estate projects underway in Abu Dhabi. A natural island of 663
yields in excess of 10 percent, a dream for any investor. In addition, Abu hectares (6.5 million square metres) and located about 300 meters off
Dhabi has a solid and diverse economy, with the UAE government and the emirate’s coast, Reem Island is set to become one of Abu Dhabi’s
Central Bank injecting AED 120 billion into the market and guaranteeing residential and commercial hotspots. It is currently being transformed into
all bank deposits held in the UAE to encourage inter-bank lending and a mini-paradise by three prestigious developers: Tamouh Investments
mortgage finance. (60 percent), Sorouh Real Estate PJSC (20 percent), and Al Reem
Investments (20 percent). An independent facilities management
Plan Abu Dhabi 2030 company, Bayt Al Khidma, is overseeing the whole project to ensure that
In September 2007, the Abu Dhabi Government published ‘Plan the highest standards of construction are met.
Abu Dhabi 2030’, an initiative that aims to help the emirate grow Connected to the mainland by various bridges and a mere 20
in a sustainable manner, by respecting its culture and surrounding minutes from the Abu Dhabi International Airport, Reem Island
environment. The plan takes into account the predicted surge in provides a scenic escape from city life while keeping its residents and
population, which is expected to reach over 3 million in 2030. Its aim is to workers connected to the rest of the world. It aims to accommodate
help control growth in a way that maintains the modern and comfortable 280,000 residents, and will include facilities such as schools, hotels,
lifestyle the emirate is known for, whilst creating sustainable methods to hospitals, resorts, restaurants, spas, beaches, shopping malls and
retain the nation’s culture, national heritage and delicate biosphere. a 27-hole golf course. It is divided into three different areas: Pearl of
With respect to the environment, the plan will allow business the Emirates, Najmat Abu Dhabi (Star of Abu Dhabi), and Shams Abu
to grow in a way that protects Abu Dhabi’s natural resources and Dhabi (Sun of Abu Dhabi).
natural areas, particularly the sensitive coastal and desert ecologies.
In terms of culture, the plan states that the emirate will emblemise Shams Abu Dhabi
the contemporary expression of the modern Arab city, one in which Of the many projects blossoming on Reem Island, Shams Abu Dhabi
residents live and work in a healthy and supportive community promises to be one of the most innovative and exciting opportunities for
infrastructure. In allowing Abu Dhabi to prosper in a way that does not investors in the UAE capital. Costing AED 25 billion, the development
compromise its residents or its environment, Plan Abu Dhabi 2030 stretches over 6 million square meters of the island. Shams Abu Dhabi
sets the emirate up as a model capital city of the 21st century. is being built on the model of a self-sustaining city enriched with all the
aspects of leisure available to the modern metropolis.
172 -173 Real Estate Overview_L3.indd 2 2/5/09 9:42:31 PM

Ninety percent of the development taking abundant wildlife roams the Arabian presents its property in four different themes:
place is for residential buildings, aiming to Wildlife Park, which covers three quarters Mediterranean, Desert, Contemporary and
create 30,000 residential units to house of the resort. Arabic. In addition, it offers residents a chance
around 50,000 people. The other 10 percent In accordance with its eco-friendly to live in signature villas or apartments in a
of the project is going to commercial and philosophy, Desert Islands has plans for variety of styles.
recreational facilities. One of the most creating one of the world’s largest alternative With 46 apartment buildings housing
notable of these is Central Park, a 81,000 energy plants, based on solar and wind 1,810 flats in a mixture of one, two and
square metre expanse of greenery, and one power. It is also home to the UAE’s first and three bedroom units, the project aims to
of the largest recreational areas in the UAE. largest windmill, which stands as a symbol satisfy the needs and desires of all types of
The park includes waterways linked into a of the sustainability of the project. Desert residents. The apartments come in sizes
four km canal, which will offer landscaped Islands plans to expand with the opening ranging from 25 to 175 square meters.
areas for relaxation. In addition, the park of 3 tented resorts, each housing up to ten They also keep Abu Dhabi’s urban residents
provides areas for exhibition and retail, people, by next year. It also has plans for a connected to the natural environment, with
including restaurants to satisfy every palate. larger lodge that will open in 2010. balconies or ground floor courtyard gardens
It also houses a theatre district that will be in every complex.
an avenue for all types of entertainment, Al Raha Beach
including drama, film, music and street Al Raha Beach is a beachfront development Some of Abu Dhabi’s Coming Attractions
performers. With such varied offerings, stretching over 11 kilometres along the beach Strategically positioned as the ‘thinking person’s
Shams Abu Dhabi is guaranteed to turn side of the Abu Dhabi-Dubai highway. Located tourism destination’, Abu Dhabi is preparing
Reem Island, as well as Abu Dhabi, into an next to Khalifa City and Abu Dhabi International for a whole new range of projects that aim to
increasingly desired area of investment. Airport, this AED 54 billion development will be attract well heeled travellers and investors from
made up of at least eight different residential around the world. The scale of projects under
Desert Island and commercial districts, and will house construction is truly phenomenal, making this
Abu Dhabi has entered new territory with the 120,000 residents. Each district will have its emirate a global leader in economic growth. A
opening of Desert Islands, an eco-friendly resort own personality, providing a wide range of taste of Abu Dhabi’s coming attractions can be
unlike any other destination in the Arabian environments appealing to a variety of found below:
Gulf. An AED 11.5 billion wildlife sanctuary that different people.
takes visitors away from the hustle and bustle Al Raha Beach is not limited to the Abu • Yas Island – A world class leisure
of urban life, the resort is made up of eight Dhabi shoreline, but connects to picturesque destination rising from the sands
different islands: Sir Bani Yas Island, Dalma islands just off the shore through an east of Abu Dhabi. This $40 billion
Island, and the rocky Discovery Islands. Desert impressive network of canals and bridges. development will boast the region’s first
Islands’ rugged landscape, teeming with wildlife Between the mainland and the islands, Al and the world’s biggest Warner Bros.
and Stone Age ruins, is set against glittering Raha Beach will encompass nine hotels, five Theme Park, a Ferrari-themed motoring
turquoise waters – creating an experience to beaches, four marinas, parks, restaurants attraction and a Formula 1 race track
rival those of the Caribbean and the Maldives. and different leisure facilities. The project will that will host the 2009 Grand Prix.
The first part of the resort to open is Sir provide a world class residential, commercial • Industrial Cities - five industrial cities
Bani Yas Island, an 87 square kilometer and entertainment centre. being developed within a specialized
paradise that was originally the royal retreat economic zone stretching across 75
of the late Sheikh Zayed. Under the auspices Al Reef Villas square kilometres of land, with a current
of the Tourism Development and Investment Based on a 10 million square foot plot near the investment of over AED 10 billion.
Company (TDIC), the only existing building Abu Dhabi International Airport, Al Reef Villas • Abu Dhabi Metro – At least two metro
on the island has been converted into a is a magnificent residential community offering lines will become part of Abu Dhabi’s
64 room resort and spa operated by Thai villas and apartments for all those searching impressive transport plan, and will
hospitality group Anantara. The island’s for an affordable paradise. The development eventually be linked to Dubai metro.
It is hard for anyone who has visited UAE and has

been mesmerized by the sheer wealth and architectural
beauty of these small Gulf countries, not to marvel
at the transformation of this once almost barren and
inhospitable land into an alluring paradise.
172 -173 Real Estate Overview_L3.indd 3 2/5/09 9:42:36 PM

Reem Island comprises Tamouh Investments The master plan currently Development will be carried
6.5 million square metres is master developing has over 200 towers on out in multiple phases from
of land. 60% of the Island, the Island. 2006 – 2023.
Sorouh 20% and
Reem Investments the
remaining 20%.
Delivering on a Promise
With the published blueprint of its visionary 2030 plan and over a
trillion dirhams of investment and infrastructure planned, Abu Dhabi is
transforming itself from an unassuming quiet achiever into the region’s
shinning light for real estate development.
Abu Dhabi’s growth rate will exceed 17 per cent by the end of 2008 and the emirate’s economy
will remain strong despite the international recession. With sustainable real estate development
a core strategic imperative for Abu Dhabi, its strong economy will continue to grow as it links up
with the global economy through the enhancement of the private sector’s role.
174-175 Profile Group Property_L3.indd 2 2/5/09 9:48:19 PM

O ne of the pioneers for this development
has been Profile Group Properties (Profile).
In 2006, they were the first company to offer all
on time and to specification that is
the critical component of any development.
The requirements of end-users must never
off the coast of the downtown Abu Dhabi, and
certain to be one of the premier residential and
commercial addresses in the city,” says Sadler.
nationalities the opportunity to own waterfront be forgotten. How a property appears The viability of such investments, even in
luxury apartments on Abu Dhabi’s idyllic in a glossy brochure or financial spreadsheet challenging economic times, is still abundantly
Reem Island. Later the same year, their Marina is irrelevant in comparison to the clear. The fundamentals of the emirate are
Heights development was one of the first to suitability of the finished product for its unquestionable; Abu Dhabi is the capital of
start its construction on Reem, and now in owner upon completion. the UAE and holds the political and legislative
2009 these same towers are expected to be “The relationship between developer and power within the country. It’s the largest emirate
some of the first to be handed over to investors client needs to go well beyond reservation geographically and most populated at 1.7
and home owners. agreements and installment payments. million inhabitants. In addition, Abu Dhabi is one
“The completion of these units will represent Instead it’s a commitment to deliver on of the richest cities in the world, with a GDP per
a significant milestone for Abu Dhabi, and one promises and surpass expectations which capita of over $46,000 p.a. supported by strong
that reinforces Profile’s continued focus on continues right up to final delivery and beyond”, oil reserves, considerable income from trade
delivery,” comments Guy Alan Sadler, Chief adds Sadler. and manufacturing, and a rapidly expanding
Executive Officer for Profile. “We never lost The development of Reem Island will be tourism industry.
sight of the need to physically deliver on our spread across 6.5 million square meters of Abu Dhabi has also been blessed with
promises. Abu Dhabi has a well documented natural landscape, and meticulously planned natural resources, with over 200 natural
accommodation crisis across all real estate to accommodate over 150,000 inhabitants islands, spectacular desert landscapes and the
categories, and it’s only once projects start living and working on the island. When fully mountains of Al Ain, making its a truly unique
being delivered that any tangible relief will completed, this ‘mega development’ will boast location for both residents and tourists alike.
be felt within the city. We have a responsibility residential, retail and commercial districts, and “As a locally-owned company with a true
not only to our investors but also to the be fully equipped with the finest education, local commitment and presence, we appear to
emirate of Abu Dhabi as a whole. We take this healthcare and leisure facilities within a modern have struck a chord with investors, as Profile
responsibility very seriously and it’s something and vibrant urban setting. has established itself as one of the truly trusted
we look forward to fulfilling later on this year,” “Reem Island represents a unique brands within the rapidly transforming Abu
says Sadler. opportunity to secure a slice of blue-chip real Dhabi Real Estate market,” concludes Sadler.
“Our industry is literally built on bricks and estate within the pristine waters of the Arabian
mortar, and while sales and marketing are an Gulf. Its location will offer residents a remarkable Tel: 800-PROFILE (800-7763453)
important part, it’s the ability to deliver projects lifestyle on a ‘natural’ island only 300 metres www.profilegroup.ae
174-175 Profile Group Property_L3.indd 3 2/5/09 9:48:48 PM

Leading Real Estate
Even though the world may be undergoing recession, the majority of Abu
Dhabi’s real estate sector is safely poised to weather the storm. Thanks to the
establishment of a solid backbone of knowledgeable investors and end users
investing for mid to long term capital gain and rental yield, Abu Dhabi is
creating a sustainable property market.
L inda Loughnane, MD, LLJ Property is upbeat about the excellent opportunities emerging during this
“LLJ’s competitive advantage is its Abu Dhabi
focus. We’ve always had our headquarters in the
country’s capital. There are significant differences time of rapid transition.
between Dubai and Abu Dhabi, both in their
demographic growth and diversification as well
What was the rationale for starting a real estate company? And how has LLJ Property
as planned expansion. Because of our tenure
here, LLJ Property understands the heartbeat evolved since its inception?
of Abu Dhabi. Our close relationship to it means I have worked in real estate in Abu Dhabi since 1993. My partners in LLJ, Lubna and Jane, worked with
that we’re not just promoting products. We’re
promoting Abu Dhabi.” me for an Abu Dhabi branch office of a Dubai-based company. We recognised the opportunities in Abu
Dhabi and in 2005, felt it was the right time to launch a new company to serve the UAE Capitals’ real
estate market.
LLJ do a lot more than sell property. We work in project management, administrative support and
consultancy for private and master developers. We also have a very active leasing team and are
developing the property management side of the business.
With the recent global downturn, is LLJ Property concerned that the Abu Dhabi ‘dream’ is a
‘bubble’ waiting to burst?
I don’t consider Abu Dhabi a bubble that will burst at all. There are sound reasons for companies to be
in Abu Dhabi, and they’re mainly long term. Just look at the diversification programme of the emirate.
Projects like Khalifa Port, the biggest industrial project in the world, which will attract new industries in
engineering, manufacturing and aviation.
Tourism is another major investment area, with the expansion of Etihad Airways, the opening of new
hotels and the development of the cultural district on Saadiyat which will be home to the Guggenheim
and Louvre museums. These types of projects require highly skilled professionals and create long term
employment in the city driving the future need for housing. With this level of diversification, Abu Dhabi’s
growth is here to stay.
176-177 LLJ Property_L3.indd 2 2/5/09 9:51:32 PM

What do you think the rental in both the commercial and
trends will be for offices and residential markets, as long
homes this year? as you’re buying from reputed
We have yet to see any developers with an existing track
adjustment. However, there is a record.
lot of commercial property due My personal favourite is Reem
to complete in 2009, hopefully Island. Aside from all its great
this will result in an easing off on amenities, it is located near the
commercial rents. Also, given central business district with easy
some companies may slow down access to the airport, the cultural
their planned expansion, this will district on Saadiyat Island and the
ease the pressure on residential main attractions of the city.
Mangrove Place, Reem Island, Abu Dhabi.
and office space so we are likely
to see a dip in residential rates Does LLJ Property have plans
this year after rents doubled in to expand its services and/or
2008. However, Abu Dhabi won’t diversify into related activities?
be seeing cheap rents. There is We are establishing a valuations
a significant gap between supply department and, as more real
and demand – it’s even more estate projects near completion
expensive than Dubai. In Abu creating more landlords, we are
Dhabi, you’d be lucky to find a one developing our individual unit
bedroom apartment to rent for less property management team.
than AED 180,000 today. These will work hand in hand with
our already established leasing
Are there still opportunities to team to offer both individual and
make a ‘quick profit’ in the real corporate investors a full tenant
estate market or is the market finding and management service
becoming more mature and for their property portfolios.
settling down? “The UAE has seen stability and growth since the time of President Sheikh Zayed
Al Nahyan and the Federation’s establishment. I’ve lived here since 1993, and I feel
We’ve never believed that real In what specific ways is LLJ comfortable and happy about the opportunities and lifestyle… In terms of loopholes in
estate is about a quick profit. As Property involved in setting the market, they’re constantly being closed off. Hopefully, this will continue to improve.”
a business we are not focused new standards in real estate
purely on short term gains, we take services? Is it time for realtors In terms of environmental developed by Masdar, is another
a longer term view and are building to unite to benefit the industry sustainability, Abu Dhabi is working initiative being taken in Abu
a company that will grow with the and standardise procedures, particularly hard on this. The Abu Dhabi that epitomises global
market and hopefully weather the or is it still a case of lone Dhabi Plan 2030 is focused on sustainability objectives.
storms. We believe that property is operators doing their ‘own helping the emirate grow in a
a medium to long term investment. thing’? sustainable manner. The evolution Tel: +971 2 495 0500
Investors should buy property LLJ is very much a people of a zero carbon city being www.lljproperty.com
based on this principle and their business. We focus on client
potential to earn good rental yields service. We are not claiming to be Property Sales – the multilingual sales team has a reputation for
as well as capital gains. The Abu a company that does everything – high quality customer care. They are experienced in handling sales
Dhabi market is maturing and we our focus is on our clients and their of off-plan property, for both local and foreign individual and bulk
welcome the seasoned investors needs. purchasers. LLJ Property’s investment division facilitates the sale and
who recognise the excellent I’m definitely in favour of purchase of any substantial real estate assets including residential
opportunities for good returns from realtors coming together and and commercial floors, retail space, entire buildings and plots of land
property investment. regulating the industry. Evolving in Abu Dhabi.
accepted practices is essential.
What confidence-boosting There are rogue brokers that create Property Leasing – LLJ Property offers a full leasing management
measures can be introduced a bad taste in the market. We service to residential and commercial landlords. The leasing team
into the market to make the don’t want that type of negativity has a reputation for understanding and responding effectively to
secondary market more active in the industry. More established individual and corporate clients’ seeking residential, commercial or
and more transparent? companies must pull together retail space to lease.
Just general awareness. For to provide good, honest and
example, there is a perceived ethical service. Property Management – to cater for the growing Abu Dhabi
belief that mortgages are not easy property ownership market, LLJ Property has developed bespoke
to come by. That is not true. A What effect will the increasing Property Management systems to specifically suit the UAE and
number of banks are offering 80 supply of property in Abu to satisfy the requirements of current and future landlords within
to 90% LTV on purchase price of Dhabi have on prices and the emirate. These systems cater for both portfolio and individual
Abu Dhabi property. Banks are still overall environmental owners, providing a complete solution for both residential and
lending money, but today they’re sustainability? commercial landlords.
marketing to the right buyer. Prices are basically determined
by supply and demand. As long Consultancy – LLJ Property’s knowledge and market expertise
What are the most attractive as there is demand, prices will are regularly sought at an early stage by both master and private
developments to invest in? increase. However because of the developers who engage the company as planning consultants for
Why? current market correction, prices Abu Dhabi real estate projects. These include residential, commercial
There are viable opportunities will move more slowly than before. and mixed use developments.
176-177 LLJ Property_L3.indd 3 2/5/09 9:51:34 PM

Ambitions Unlimited
Since it was launched in Abu Dhabi in 2007, Tamouh has been

playing a major role in shaping the future developments of the UAE’s
infrastructure and community lifestyle. The company is committed to
providing buyers and investors with properties of the finest quality, and
investments they can be proud of. Driven by a passion for excellence
and commitment to quality, time and budgets, Tamouh’s team of
experts have unlimited ambitions.
Central Business District, Al Reem Island, Abu Dhabi
178 - 179 Tamouh_L3.indd 2 2/5/09 11:47:00 PM

City of Lights, Al Reem Island, Abu Dhabi
T his real estate trailblazer has a

diverse portfolio that includes
various projects placing it in a league
of its own. The company’s exclusive
venture, Reem Island is a 6.2 million
square metre natural island, set 350
metres across from Abu Dhabi’s coastal
shoreline, and will be developed into a
full community.
The Marina Square, the first plot of
Reem Island, covers an area of 13.2
million square feet and is comprised
of 70 percent residential and 30
percent commercial districts. It is a
multi-purpose project consisting of a
shopping arcade, eight cineplexes,
branded retail outlets, restaurants, a
marina, a five star hotel facing
the marina, and private beach access
and sports facilities. It will also host
community facilities that will cater to
the residents’ commercial, medical,
spiritual and leisure needs, with fully
equipped clinics, mosques, parks, day-
care centres and convenient
outlet supermarkets.
Other projects through which The Cove, Al Reem Island, Abu Dhabi
Tamouh will break new ground include
the City of Lights, CBD, Dolphin Island,
Royal Group Headquarters, Meena
Plaza, University City and Danet
Gateway. Most of these projects will be
completed within the next five years.
Where others see endless
challenges, Tamouh sees endless
potential. This is because the company
knows that if they dream it, they can do
it. It’s precisely this thinking that drives
the real estate developer to take the
road less travelled, giving you better
value in everything from services to
investment opportunities.
Tel: 800-TAMOUH (826684)

www.tamouh.com
Marina Square, Al Reem Island, Abu Dhabi
178 - 179 Tamouh_L3.indd 3 2/5/09 11:47:03 PM

Chapter 11 Oil & Gas
180 - 181 11-Oil & Gas_L3.indd 2 2/6/09 1:37:22 AM

“Wealth is not money. Wealth lies in men. This is where true power lies,
the power we value. This is what has convinced us to direct all our resources
to building the individual, and to using the wealth which God has
provided us in the service of the nation.”
H. H. Sheikh Zayed Bin Sultan Al Nahyan,
President, UAE (1918-2004)
180 - 181 11-Oil & Gas_L3.indd 3 2/6/09 1:37:23 AM

Oil & Gas
ENERGY
Even though the price of oil is flattening out due to the global financial crunch, as the
world’s sixth-leading oil exporter, Abu Dhabi has benefited enormously from the elevated
energy prices and is determined to boost production capacity to satisfy long-term global
demand. The emirate’s plans to increase crude output to over 3mn barrels per day by
2009 and potentially 4mn by 2011. It also plans to expand its oil-related industry and is
injecting approximately Dh100bn ($27.23bn) into oil sector projects between 2008 and
2012. For instance, Takreer, the Abu Dhabi National Oil Company’s (ADNOC) refining
operation, is planning to increase refining capacity through the construction of a new
refinery at Ruwait. In addition, construction began on a 360-km oil pipeline to transport
crude from the Habshan oilfields near Abu Dhabi to an export terminal in the eastern
emirate of Fujairah, which has a deep-water port on the Gulf of Oman.
Onshore fields will supply additional capacity, with the Abu Dhabi Company for Onshore
Oil Operations (ADCO) investing nearly $1.4bn in its development programme that will
add 400,000 bpd to its current level of crude oil output. The cost of boosting production
implies investment of billions of dollars in infrastructure and technology, and rising costs
that have reflected a global trend until very recently, are cause for concern. In addition
some of Abu Dhabi’s mature oilfields need increasingly complex oil extraction procedures
such as Ehnanced Oil Recover and using water or gas.
In a bid to become a global centre for alternative energy, Abu Dhabi’s multibillion-dollar
renewable energy initiative Masdar has commissioned Hydrogen Energy - a joint venture
between BP Alternative Energy and Rio Tinto - to develop a hydrogen generator with
carbon capture and storage. As natural gas consumption in the emirate rises, the desire
for developing Abu Dhabi’s sour gas fields is increasing. Ultimately, greater focus is being
given to educating tomorrow’s petrochemicals professionals, through the signing of
agreements with several foreign universities for specialist courses in this field.
182 -183 Energy_L3.indd 2 2/6/09 1:42:14 AM

182 -183 Energy_L3.indd 3 2/6/09 1:42:18 AM

Success with safety
Oil & Gas
Oil is a huge contributor to the Abu Dhabi economy, which accounts

for 90 percent of the UAE’s total production. Dubbed as ‘Black Gold’,
due to it being a powerful pawn in global economics, the dangers faced
with accessing this substance are astronomical. With this in mind the
National Drilling Company (NDC) has made safety its priority while
maintaining a high level of success in the oil and gas industry.
184 -185 NDC_L3.indd 2 2/6/09 1:44:43 AM

T he National Drilling Company (NDC) is one of the largest drilling contractors in
the Middle East, providing its customers with quality drilling, work over and
well-maintenance services.
Established in 1972, NDC was the first venture among the ADNOC Group of
Companies. Today, they operate a fleet of 10 offshore and 18 onshore drilling rigs,
a Multi-Purpose Service Vessel, as well as five water well rigs surveying Abu Dhabi’s
ground water. Services include Onshore Services, Offshore Services, Ground Water
Research Program, Directional and Horizontal, Barge Services, Wireline Services
and Logging Services.
With an enviable safety record, NDC take pride in their reputation for providing
safe, healthy working conditions while protecting the environment and safeguarding
assets. They offer efficient drilling and well-maintained services to clients at
competitive rates, paying special care to protect the surrounding environment as
well as the health and safety of employees.
Onshore Drilling
Since Rig ND-01 began work in 1973; NDC has drilled over 4,000 wells, onshore
and offshore, to a total depth of over 21.5 million feet, more than the radius of the
earth (20.9 million feet). The company’s current onshore fleet consists of 16 drilling
and work-over land rigs. In 2003, NDC invested in four of the most advanced land
drilling rigs in the world, with state-of-the-art automation, and the highest levels of
HSE safeguards, well control and rig integrity. Capable of drilling down to 20,000
feet, the rigs’ environmentally friendly design ensures zero discharge while extensive
mechanization keeps staff away from high-risk areas.
Offshore Drilling
In September 2005, NDC added Rig Al-Hail, one of the most heavily automated and
technologically advanced rigs in the region, to its fleet. The new addition brought
NDC’s offshore fleet total to 10 jack-up rigs and one self-propelled jack-up barge.
In response to rising demand for its drilling, work-over and wellhead maintenance
services, NDC also operates a number of sub-contracted rigs.
Rigs operations without Lost Time Injury

NDC is known for it’s safety records and achievements during operations in different
locations, these records includes onshore and offshore rigs which successfully
completed years and millions of man working hours without any Lost Time Incident.
Recently one of NDC Onshore rigs ND-17 completed 13 years ( 5.46 million man-
hours) without LTI, and this achievement is considered a milestone in the history of
the company drilling business. There are other rigs who completed certain periods
without LTI, for example onshore rig ND-01 completed 11 years, offshore rigs Diyina
and Junana completed 5 years.
IADC (The International Association of Drilling Contractors) endorsed these
achievements by issuing their prestigious certificates for the drilling rigs operating
without any Lost Time Incident.
Health, safety and Environment

The National Drilling Company demand a strong commitment to HSE as
demonstrated by NDC Chairman, Abdulla Nasser Al-Suwaidi, through the NDC
Board directions and site visits.
The NDC Chairman has stated that safety is of paramount to the success of
NDC. He has even gone further explaining that safety, maintenance and integrity
are essential for NDC’s continual existence. The NDC General Manager
Mr. Abdalla Saeed Al Suwaidi gives emphasis to HSE every week during General
Management Team meetings and other occasions when he meets NDC staff during
facility inspections and other field visits.
This top level commitment is highlighted to all staff through the NDC motto –
“HSE comes first at NDC” emphasizing that all NDC operations must be conducted
without harm to people. The main HSE drive within NDC is through a HSE
Management System which comprises of eight elements and hundred and nineteen
expectations. The HSE-MS has been re-launched within NDC during
2002. This involves training, web based systems and direct commitment of
individual key position holders throughout the organisation. The application
of key performance indicators and targets will further embed HSE-MS within
the business.
Tel: +9712 677 6100

www.ndc.ae
184 -185 NDC_L3.indd 3 2/6/09 1:45:01 AM

Meeting power needs
Oil & Gas
With natural gas from its offshore production wells flowing to the
UAE and, more recently, Oman, Dolphin Energy is linking the Gulf
nations in a unique regional gas grid.
Platforms DOL-1 & DOL-2 were assembled at J Ray

McDermott’s yard in Jebel Ali, Dubai, then shipped by
specialist barge to Qatar’s North Field for installation in
early 2006. A delicate moment – maneuvering 1,000
tons of superstructures into position, to complete the
DOL-1 Dolphin well platform in Qatar’s North Field.
186-187 Dolphin_L3.indd 2 2/6/09 2:23:38 AM

D olphin Energy’s Dolphin Gas Project has been the single largest energy
initiative ever undertaken in the Middle East. Meticulously planned,
Dolphin’s activities make up a complex, highly efficient value chain - unique to
the industry in the Arabian Gulf. The overall investment in constructing the entire
Dolphin Gas Project - wells, sealines, processing plant, export pipeline and
receiving facilities - has made it one of the largest energy-related ventures ever
undertaken in the region.
Dolphin now produces raw gas from its 24 wells in Qatar’s North Field. It
processes this gas at its brand-new, dedicated Gas Processing Plant in
Qatar’s Ras Laffan Industrial City. It then transports the refined methane
through the 48 inch, 364 km subsea export pipeline (largest and longest in
the Middle East) from Qatar to Dolphin’s Gas Receiving Facilities at Taweelah
in Abu Dhabi.
In Qatar itself, valuable by-products are meanwhile being produced during
processing: ethane, condensate, propane, butane. The ethane is supplied to
Qatar Petroleum on long-term contract and the other products are being sold
on international term and spot markets, in significant quantities.
As the company’s first gas arrived in the UAE, Dolphin’s Chairman, HH Dolphin Energy entered the business of gas supply in January 2004, with the commissioning of its natural
gas pipeline connecting Al Ain with the UAE East Coast Emirate of Fujairah. This 24 inch, 182 km pipeline
Sheikh Hamdan Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, said: supplies gas to the Union Water & Electricity Company (UWEC) power and desalination plant in Fujairah.
“This achievement is historic as well as highly important.” He added, “It signifies
that the vision of our late President, Sheikh Zayed Bin Sultan Al Nahyan has
been realised. It also demonstrates the commitment to the venture of their Dolphin gas is a unique source of new energy for the Southern
Highnesses Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE and Gulf. Through its supply of natural gas from Qatar, it brings
Ruler of Abu Dhabi and Sheikh Hamad Bin Khalifa Al Thani, the Emir of the together three GCC nations, the UAE, Qatar and Oman, in a
State of Qatar. It particularly results from the support of His Highness the Crown regional energy network for the very first time.
Prince of Abu Dhabi, Sheikh Mohammed Bin Zayed Al Nahyan.” The continuing support of the governments of the UAE,
He also explained: “The entire Dolphin value chain is now functioning, as we Qatar and Oman has been the key factor in enabling the
have long envisioned and planned. We are therefore managing and supplying national and international stakeholders in Dolphin Energy to
our own gas to our contracted customers, controlling every stage of the assemble the skills, technologies and construction teams
process.” In the meantime, the next challenge would be to carefully ramp up essential to the success of our mission.
production, until reaching targeted pipeline throughput of 2 billion standard Above all, Dolphin Energy will support the development
cubic feet per day in early 2008. of substantial, long-term new industries throughout the
region, creating wealth, economic growth and employment
The Partners opportunities for citizens far into the future.
Dolphin Energy was established in March 1999 as an initiative of the
Government of the UAE Emirate of Abu Dhabi.
The founders had always conceived Dolphin as a force for international
cooperation – one that would unite the vision and resources of the region with
multinational capital and expertise. Total of France was accordingly invited to
become a shareholder in Dolphin Energy during 2000. After a further selection
process, Occidental Petroleum of the USA became the company’s second
international partner in 2002.
The three Dolphin Energy Limited shareholders are Mubadala Development
Company with 51 percent, and Total and Occidental Petroleum with 24.5
percent each. Mubadala Development Company is wholly owned by the
Government of Abu Dhabi.
The Growing Dolphin Pipeline Network

Dolphin Energy entered the business of gas supply in January 2004, when
it commissioned the natural gas pipeline that connects Al Ain with the UAE
East Coast Emirate of Fujairah. The 24 inch, 182 km pipeline supplies gas to
the power and desalination plants in Fujairah of the Union Water & Electricity
Company (UWEC), to the ultimate benefit of hundreds of farmers and scores of
inland rural communities.
Initially all the gas being delivered to UWEC has come from Oman via a tie-in
on the UAE-Oman border near Al Ain. From early 2008, Dolphin will ‘reverse
the flow’ and will thereafter supply Oman directly with up to 200,000 scf/
day of its gas from Qatar, which will also reach Fujairah via Dolphin’s Eastern
Gas Distribution System (EGDS) and Al Ain. Dolphin Energy supplies all its
customers with gas through its Taweelah Receiving Facilities in Abu Dhabi.
Some of this gas goes direct to neighbouring power plants. The majority of the
gas is being supplied to other parts of the UAE, using Dolphin’s EGDS.
The EGDS has been upgraded by Dolphin during 2006 and 2007 as part of
a long term lease agreement with Abu Dhabi National Oil Company (ADNOC).
Tel: +9712 699 5500

Dolphin’s newly commissioned receiving facilities at Taweelah, Abu Dhabi, where Dolphin receives,
www.dolphinenergy.com monitors and then distributes its own gas from Qatar.
186-187 Dolphin_L3.indd 3 2/6/09 2:23:53 AM

Chapter 12 Communication & Technology
188-189 Comm & Tech_L3.indd 2 2/6/09 2:26:37 AM

“The principal advantage of information technology is that it gives
users freedom to do what they want to do. It allows for creativity.
It lets them be productive. It lets people learn things they didn’t think they
could learn before; ultimately it’s about actualising potential.”
Mohammad Hassan Omran, Chairman, Etisalat.
188-189 Comm & Tech_L3.indd 3 2/6/09 2:26:39 AM

Greening the community
Communication & Technology
Long established as the world’s leading electronics brand, it is only

fitting that Philips, that first began producing electric light bulbs
more than a century ago, should be flying the flag for energy-effi-
cient lighting technologies. Light emitting diodes (LEDs) have long
been used for a variety of visual displays. Now LED technology is
about to change the face of lighting across almost every segment,
including homes, offices, hospitality, roads and retail sectors.
Philips will be running workshops together with the Dubai government, Department of Tourism and Commerce Marketing in November 2008 to increase the awareness of energy consumption in hotels and supporting
them towards energy efficient solutions. In the same month the company is organising a ‘Green Week’ in Dubai to increase public awareness towards energy saving.
190-191 Philips_L3.indd 2 2/6/09 3:17:33 AM

I ntended to replace incandescent and halogen lamps, we are still in the early
days for LED light bulb technology in terms of its performance. So too is the
price tag relatively high at present. However, the company believes that over the
next two to three years the positive benefits of LED lighting promise to be huge,
in terms of both its long lifetime and energy saving properties. Recent research
by Philips has shown potential energy savings of 40 per cent. In monetary
terms, this is a global saving of around US$64 billion. This equates to 555
million tones of CO2, 1,560 million barrels of oil per year or the annual output of
530 medium sized power stations.
“Commonly used products like incandescent light bulbs can easily be
replaced by energy saving lamps,” states DP Smedema, general manager for
Philips in the Middle East and North Africa. “This replacement will save 80 per
cent on energy consumption right away, which reduces CO2 by 41kg per year,
per lamp. It also lasts two to three times longer, which dramatically reduces
maintenance and saves time and money.”
Aside from the environmental and cost benefits is the adaptability of LED
technologies. Aeshetially, LED lighting can provide any desired colour and
create effects not possible with existing technologies. For road lighting,
with no need for filters (coloured filtered incandescent lamps can lose 90 per
cent of available light), the energy savings are significant. For industrial lighting,
the extra low voltages of LED lighting (typically 12 or 24 volt) is a major
safety advantage.
“Each segment asks for a different approach,” explains Smedema.
“Where road lighting mainly uses high pressure sodium lamps, offices ask
for fluorescent lighting solutions and fashion shops are moving from halogen
towards compact discharge lamps. What they all have in common is the
increasing need for energy efficiency.”
Community awareness
Still, concedes Smedema, creating public awareness is crucial to the uptake
of such technologies within the region. “Because of limited knowledge and
awareness in the Middle East, it is difficult to recognise and appreciate the
difference between one lamp and another,” he feels. “Logical behavior is
that people buy the cheapest lamp as long as it fits. Only after usage do
they experience that its lifetime is short, light output is fading fast or lamps
simply change colour. To make sure people buy the right product and prevent
disappointment, we are setting up training programs and workshops in hotels
and other segments. After the course, people are better prepared to make the
right decisions and recognise the difference between the initial cost of a lamp
and the value of lighting. After all the cheapest lamp is often the most expensive
lighting solution.”
Philips will be running workshops together with the Dubai government,
Department of Tourism and Commerce Marketing in November 2008 to
increase the awareness of energy consumption in hotels and supporting
them towards energy efficient solutions. In the same month the company is
organising a ‘Green Week’ in Dubai to increase public awareness towards
energy saving.
Walking the talk

On an equal scale is Philips’ own internal environmental pledge. As part of
its EcoVision4 environmental action plan - now running for its fifth year - is a
absolute reduction of its own operational carbon footprint of 25 per cent by
2012. This includes doubling its investment in green innovations by 2012 and
further increasing the energy efficiency of its operations over the same period.
Another major target is to generate 30 percent of the company’s total
revenues from green products over the next five years (up from 15 per in 2006),
“In the coming years Philips intends to grow in lighting in the Middle East,” offers
Smedema, referring not least to the region’s fastest growing industry - tourism.
“Building on current lighting contracts with some major hotel chains, we want
to grow with major players changing them into ‘green’ hotels and supplying
them with latest innovations using more LED technology. The UAE Government
is already making tremendous inroads into developing environmental initiatives
and technologies. It is our aim to continue to support the government to this
end and making the Middle East an eco model for other parts of the world.”
Tel: + 9714 309 5035

www.mea.philips.com
190-191 Philips_L3.indd 3 2/6/09 3:20:34 AM

Technological Synergies
Since 1989, Bond Communications has been delivering state of the art, innovative and integrated
IT Solutions covering the Middle East, Arabian Gulf and Levant regions. As system integrators and
solution providers, the group provides consultancy services, project design and management, turnkey
solutions as well as annual maintenance contracts. Bond Communications is dedicated to delivering
Total Integrated Solutions, utilizing the latest technology by providing excellent value – on time, every
time. Jason Abboud, its Marketing Manager, shares his insights on the group’s progress.
Bond Communications Group has been involved in providing state of the art services
and solutions to both private as well as public sectors in the following markets:
Sports Facilities and Stadiums Broadcasting

Hotels and Resorts Airports, Ports and Rail Ways
Smart Homes / Smart Communities Financial Institutes and Banks
Commercial Buildings Governmental and Educational Institutes
Conference and Exhibition Centres Oil and Gas
Shopping Malls
QUALITY PEOPLE
We provide leading edge, high quality solutions to our clients, which We develop and retain high quality, well-motivated, satisfied employees
meet or exceed functional specifications, delivered on time at a with well-defined career paths and the ability for the individual to advance
competitive price. through effective personnel management.
CLIENTS
We locate and retain clients by ensuring that their objectives are satisfied VALUE CREATION
in all aspects. We develop new products and services and research We pursue a fair and attractive economic return to ensure the success of
new market innovations that will enhance our clients’ experience the company and achieve long-term sustainable growth.
benefit and compliment their existing systems and help them better achieve
their goals.
Bond is a technology integrator providing solutions from all the major manufacturers’
worldwide. As a contractor, we do not manufacture products. We aspire to the highest
level of excellence in our products and services.
192-193 Bond Comm_L3.indd 2 2/6/09 2:32:02 AM

Nicholas W. Mobayed, President and CEO, Bond Communications - Business at the exhibition
What has been the growth of the company over the past 10 years
– could you provide some figures please? In wider industry terms,
what has been the growth of the ELV market in the UAE and what
have been the main drivers of the growth?
Our growth in the last 10 years has been tremendous. Revenues in the
last 5 years alone have grown exponentially. The pattern seems to be in
line with the overall industry growth in the UAE driven by the increased
awareness of the advantages technology and automation bring to end
product. Most recent development are in the Green Building technology
and energy efficient strucutures.
What do you consider to be Bond Communications’ unique

competitive strengths?
We believe that taking calculated risks encourages growth and discovery. We push ourselves to the limit, Bond’s main strengths lie in the total in house solutions we provide to our
question boundaries, and continually advance.
clients. We design, build, commission and maintain integrated solutions
to a degree not seen in the West much less in the Middle East and the
GCC countries. When we provide the full scope of our solutions, we
effectively replace nearly a dozen contractors, giving us control over
quality and project management and providing tremendous ease to the
project owners.
The UAE’s ecological footprint has been under much scrutiny

over the past few years. How are business attitudes changing
towards green issues for some of the newer property
developments in the UAE and what sort of cost benefits are
thay seeing as a result? Can you provide any examples?
From the beginning of 2008, all new buildings in Dubai have
to meet minimum ‘green’ specifications. There is more and more
awareness of the need to be ecologically conscious and as usual,
Dubai is leading the way with the esablishment of new regulations
and with organisations such as the Emirates Green Building Council.
The long term benefits of building green, more energy efficient
strucutures are becoming more and more obvious to both the project
developers and to the ultimate end users fueling greater demand.
The benefits are not only financial, as in lower utility bills, but also,
the end results allow a more confortable, guilt-free living and
working space that is good for the environment and the people
occupying it.
What is Bond Communications’ contribution as a member of the

Emirates Green Building Council?
Bond will be an active participant in the promotion and awareness of the
green building council as well as support the council’s events for greater
public awareness, education, training and research.
Tel: +9712 633 3377

www.bondcommunications.com
192-193 Bond Comm_L3.indd 3 2/6/09 2:32:11 AM

The ‘Best Of’ Times
Launched in 2007, SAB Media has made significant progress in

developing both The Times and The Sunday Times across the re-
gion from its Dubai Media City base, thanks to a unique partnership
between it and Rupert Murdoch’s News International.
The Times has covered the region since its earliest days, reporting on many of the region’s significant founding events such as Sheikh Zayed’s birthday on 2nd December 1918
to the announcement of the UAE’s independence on 2nd December 1971.
194-195 SAB Media_L3.indd 2 2/6/09 3:39:08 AM

I t was back in 1798 that The
Times made its first appearance
in The Middle East when its
journalists reported on Napoleon’s
arrival in Egypt.
Since then, like the desert
sands, events and history have
ebbed and shifted dramatically,
during which time the newspaper,
along with its sister title The
Sunday Times, have grown to
become two of the most influential
and respected newspapers in
the world.
Along the way, The Times has
maintained its presence in the
region reporting on some of its
most significant and memorable
events, with the UAE’s developing
history regularly finding its way into
the newspapers’ columns.
Today, the newspaper has
an even greater link with the
Middle East, thanks to a unique
partnership between Saudi owned
company SAB Media and Rupert
Murdoch’s News International,
which sees the international edition
of both papers being printed daily
in the Middle East.
Launched in 2007, SAB Media Available through retailers or The Sunday Times across this
has already made significant by subscription at home or at important region. We are proud
progress in developing both The work, The Times and The Sunday of our reputation for delivering
Times and The Sunday Times Times contains an unparalleled news and analysis to an intelligent
across the region from its Dubai depth and breadth of coverage and thoughtful audience. There
Media City base. that has become the newspaper’s are more than 3.5 million weekly
Both papers are now available trademark over its 220-year history. readers of the Sunday Times and
in several GCC countries on the Long regarded as required reading this figure is only increasing further
morning of publication and SAB for political and business leaders, through our partnership with SAB
Media is currently in the process The Times and The Sunday Times Media in the Middle East.”
of expanding its regional print sites combine objective news reporting “One reason we’re excited to
across the rest of the Middle East with hard-hitting political analysis, have the licence to publish The
to provide its daily offering to an lively commentary and incisive Times and The Sunday Times here
even greater number of readers. business reporting. is its broad appeal,” said Sheikh Tel: +9714 364 2900
Simultaneously, a full-colour “We are proud that we are Salah Al Belawi, Chairman of the www.thetimesme.com
product and a greater focus on now available daily in a region SAB Media.
Middle East content through a that is destined to play an ever “The newspapers offer
dedicated Middle East edition are more influential role in the world,” advertisers a way to reach the
also being developed which will all explains James Harding, Editor of region’s political and business
add up to produce a significantly The Times. elite, along with an educated
enhanced package for the papers’ “Since 1798, when The Times and engaged English-speaking
many loyal Middle East readers. reported Napoleon’s arrival in audience. From a branding
Focusing on a diet of Egypt, we have invested heavily standpoint, The Times name
international news, sport and a in our reporting from the region sells itself. There is not
second to none business section and we now have one of the another publication that can touch
- interspersed with regional largest correspondent networks it, in terms of recognition and
advertising from the ever-swelling in the Middle East. Expanding respect.”
ranks of blossoming Middle our printing operations across SAB Media is a part of a
East businesses - the papers the region is another significant conglomerate of companies under
currently enjoy a circulation of moment in our history and we look the umbrella of Saudi based SAB
just over 22,000. forward to providing intelligent, Group Holding Co owned by
This has been helped in no small informative and entertaining news, Sheikh Salah Al Belawi which cover
part by significant and targeted comment and analysis for many a wide area of sectors ranging from
marketing and subscription- new readers in the region.” construction to investments, real
building exercises, such as having John Witherow, Editor of The estate and retail.
the entire Times business desk Sunday Times added: “We are Please contact SAB Media for
team out for the Leaders in Dubai delighted to have this opportunity The Times and The Sunday Times,
conference in 2007. to extend the availability of regionally and internationally.
194-195 SAB Media_L3.indd 3 2/6/09 3:39:20 AM

Chapter 13 Get Up & Go
196-197 13-Get Up and Go_L3.indd 2 2/6/09 3:43:02 AM

“Events at home, at work, in the street - these are the bases for a story.”
Naguib Mahfouz, Arab winner of the Nobel Prize for Literature
196-197 13-Get Up and Go_L3.indd 3 2/6/09 3:43:04 AM

Approximately 98 percent The standard workday is eight The business language is The majority of the oil and
of private sector workers in hours per day; the standard English and Arabic gas reserves is located in
Get Up & Go the UAE are non-UAE workweek is six days per week; (Government Offices only the Emirate of Abu Dhabi,
nationals. Emiratization of however, these standards are Arabic). which holds more than 95
the UAE workforce remains a not enforced strictly. percent of the UAE’s total
national objective. oil and gas reserves.
Abu Dhabi on the move

Well known and well regarded as the strategic, financial, commercial and
tourist hub of the Middle East, Abu Dhabi is a thriving business metropolis,
trend-setter and window on the world for the UAE and region overall.
ABU DHABI 2008-2009
The Emirate of Abu Dhabi is the capital with estimated population of 2.3 million
and the United Arab Emirates population is estimated at 5.7 million for 2008.
Major ethnic groups living in the UAE include Arabs, Pakistanis, Indians, Iranians,
Afghans, Banglladeshis, and Filipino communities. The UAE population growth for
2008 is expected to grow by 7.1% to reach 6 million in 2009.
• Population
Population and Workers (000)
2008 2009
UAE Abu Dhabi UAE Abu Dhabi
Male Male
Male 3952 1693 4207 1807

Female 1764 614 1864 653
Total * 5716 2307 6071 2460
Workers 3202 1205 3430 1306
* Total include all people were available in the UAE
198 Abu Dhabi 2008-2009
It is situated along the Arabian Gulf, between latitudes 22.5, 25 North, and longitudes 51, 55 East. It is the biggest of all seven emirates, with
an area of 87,340 sq. km., which is equivalent to 86.7 percent of the country total area., excluding the islands, the Emirate of Abu Dhabi is
composed of three major regions and more than 200 islands. The Abu Dhabi region, which includes the city of Abu Dhabi, the capital of UAE.
It is the seat for the president of the state, the cabinet, most of the ministries, the federal institutions, foreign embassies, broadcasting and
T.V. stations, Zayed Port, Abu Dhabi Airport, most of the oil companies, establishments and commercial markets. The Abu Dhabi corniche
with its public parks and fountains is a remarkable landscape of the city and many more projects are in the way especially Sadiyat Island, the
world cultural destinations. The eastern region, its capital is Al-Ain city. This region is very fertile, and rich in greenery, it is also where both on
–shore oilfields and the biggest oil refinery in the country are located, with the latter being based at Al-Ruwais city along with many oil-related
(petrochemical and gas) industries. With its huge development and solid base of economic growth, Abu Dhabi is considered one of the fastest,
most advanced, and most developed cities in the world.
198-203 AD Open for Business Cor_L3.indd 2 2/9/09 4:57:29 PM

Abu Dhabi City
Capital of the United Arab Emirates Housing: Housing rentals range from US$ 60,000to US$136,000
per annum, payable one year in advance. Apartments can be less
The United Arab Emirates is located in the middle of the Arabian Gulf, expensive- about US$ 22,000 (1 bedroom).
north of the equator, between latitudes 22, 26.30, and longitudes 51,
56.30 East of Greenwich Mean Time (GMT). It is bordered from the Health - Public health services in Abu Dhabi are adequate
North by the Arabian Gulf, from the West by the State of Qatar and the Major hospitals have modern equipment. Most Western
Kingdom of Saudia Arabia, from the South by the Sultanate of Oman expatriates use private medical facilities and carry private health
and the Kingdom of Saudia Arabia, and from the East by the Gulf of insurance cards also.
Oman. The strategic geographical location of UAE to the East of the
Arab world is very important for the security and stability of this vital part Working Hours - the regular working days for local government
of the Arab world. The total Area of the country is 83600 sq.km. This Departments are Sunday to Thursday. From 8.00 am to 3.00 pm.
includes an archipelago with an area about 5,900 sq.km. Abu Dhabi oil Commercial Offices from private sector 8.00am to 1.00pm and from
wealth has been wisely utilized to encourage a healthy trade, non-oil 4.00pm to 8.00pm.
industry, and commerce atmosphere. The promotion of tourism and
various tourism-related projects will elevate Abu Dhabi to a Singaporean Religion - The official religion is Islam, with a reported 80-90%
status in the region. Large gardens and parks, green boulevards lining of the total population (Including expatriates) being Muslims. Worship
all the streets and roads, sophisticated high-rise buildings, state of of other religions is permitted.
the art communication services and transport, the presence of all the
international luxury hotel chains, rich shopping malls, cultural centers – all Business Infrastructure
contribute to Abu Dhabi’s dynamism, vibration and splendor.
The UAE was established in 1971. It is a federation of seven
UAE Geographic Location emirates. In accordance with the UAE consultation, the seven
emirates rules comprise a Federal Supreme Council, the highest
Language - The business language is English and Arabic (Government legislative and executive body. The Council selects a president and
Offices only Arabic). vice-president from its membership, the president in turn, appoints the
prime Minister and the Cabinet. The Abu Dhabi Emirate ruler
Accommodation - Most major international hotel chains, including HH Sheikh Khalifa Bin Zayed Al Nahyan has been confirmed by the
Hilton, Sheraton, Intercontinental and many more of hotels and UAE Supreme Council as the president of the UAE since November,
hotel apartments. 2004. HH Sheikh Mohamed Bin Zayed has been appointed as
Crown Prince of Abu Dhabi. The Abu Dhabi Executive Council, which is
Transportation - Taxis are common and unexpected luxury taxis chaired by his Highness, is the driving-force for Abu Dhabi economic and
are available. political development.
199

UAE Market-Place & Hub Investment Incentives
• Market for more than 1.5 billion consumer • Abu Dhabi GDP (real) growth of about 7.5%
• Shopping centre of the Middle East • Future investment of more than Dhs. 1.9 Trillion in new project
• Gateway to Asia, Africa & Europe • Economic diversification
• State-of-the-art- infrastructure • Development driven by local & foreign investment
• No trade barriers • Liberalized trade
• Diversified economy (industry & services) • Public / Private partnership
• Privatization • Pro-business attitude
• Public / Private partnership (PPP) • Support for SME’s
• Pro-business attitude environment • Political Stability
• Support to SME’s • Drafting of investment law in progress
• Foreign Strategic partnership in petrochemical • Full tax holiday on profits, business and free transfer of financial assets
and high tech projects with absent restrictions on capital movement
• Export – oriented industries • Abu Dhabi Stock Exchange Market
• Advanced & well established Telecommunications & IT infrastructure
• Members of WTO & GCC
• Customs duties imposed on goods are 5% as of July 2008 (long list 201
of consumer goods, commodities & raw materials exempted), maybe
a 5% VAT Tax to be imposed by early 2008
• Agreement signed with different countries on both Avoidance of
Double taxation & Free Trade
• Most advanced air and seaports (Two Airports in Abu Dhabi & Al Ain),
Modern high-way network
• Transparency of economic information & regulations
• Free movement within UAE & GCC Countries
• Simplified procedures for acquiring trade, industries or other licenses.
• Simplified procedures for acquiring labor or visit visas
• A highly proficient banking sector with international financial services &
credit facilities

UAE Market-Place & Hub
• UAE Economic Variables :

(Value in Billion Dirhams)
Economic Variables 2007 * 2008 * 2009 ** 2008 – 2009 %
Population (000) 5338 5716 6071 6.2

Workers (000) 2971 3202 3430 7.1
Gross Domestic Product (At Constant 2005 Prices) 561.5 601.5 648.3 7.8
G.D.P. (Exc. Oil Sector) 362.7 390.8 426.0 9.0
Gross Fixed Capital Formation 123.7 143.1 177.0 23.7
Total Commodity Exports 535.2 645.5 790.0 22.4
Total Commodity Imports 522.7 640.0 778.0 21.6
Compensation of Employees 122.3 133.3 146.2 9.7
General Consumer Price Index Number (2005=100)% 125.4 138.3 152.5 10.2
Per Capita GDP (Constant Prices) (Th.Dhs) 107.5 107.7 106.8 - 0.1
Source : Information & Decision Support Centre – ADCCI

* Adj.
** ESt.
Abu Dhabi Economic Variables
Economic Variables 2007 * 2008 * 2009 ** 2008 – 2009 %

Population (000) 2145 2307 2460 6.6
Workers (000) 1116 1205 1306 8.8
Gross Domestic Product (At Constant 2005 Prices) 337.2 361.7 388.6 7.4
G.D.P. (Exc. Oil Sector) 148.6 160.4 175.0 9.1
Gross Fixed Capital Formation 59.7 68.9 85.8 24.5
Total Commodity Exports 276.9 318.3 400.0 25.7
Total Commodity Imports 63.3 75.0 89.3 19.0
Compensation of Employees 58.4 66.4 73.0 9.9
General Consumer Price Index Number (2005=100)% 125.9 139.3 154.0 10.6
Per Capita GDP (Constant Prices) (Th.Dhs): 165.7 165.5 158.0 - 0.4
Source : Information & Decision Support Centre – ADCCI
* Adj.
** ESt.
200
Expected Investment Until 2010 (Billion Dhs.)
S. Sector Billion Dirhams GDP (Bn Dhs) (Constant Prices) GDP Non-Oil Secotr (Bn Dhs) (Constant Prices)
1 Construction / Building 1.200

2 Tourism 0.290
3 Power and Water 0.075
4 Oil and Gas 0.120
5 Industrial 0.240
Total 1.915

Gross domestic product by Economic sector
(Billion Dirhams / At Constant 2005 Prices)
SECTORS 2009 2008* 2007**

Abu Dhabi UAE Abu Dhabi UAE Abu Dhabi UAE
Agriculture, Live Stock and Fishing 5.9 9.3 6.1 9.6 6.2 9.7
Mining and Quarrying:
*Crude Oil 213.6 222.3 201.3 210.7 188.6 198.8
*Quarrying 0.3 1.2 0.2 1.0 0.1 0.9
Manufacturing Industries 45.4 75.8 41.9 70.2 38.2 65.3
Electricity, Gas and Water 6.4 11.3 5.9 10.5 5.4 9.7
Construction 17.0 41.4 15.2 38.3 13.8 34.9
Wholesale, Retail Trade and Repairing Services 13.4 62.4 12.5 56.7 11.7 53.2
Restaurants and Hotels 2.7 12.9 2.4 12.0 2.1 11.0
Transports, Storage and Communication 12.2 42.9 11.2 39.4 10.9 35.7
Real Estate and Business Services 17.5 52.1 15.3 45.0 13.7 41.0
Social and Personal Services 4.4 10.9 4.0 10.1 3.8 9.7
The Financial Corporation Sector 22.3 58.4 20.3 53.8 18.8 50.1
Government Services Sector 27.5 47.4 25.4 44.2 23.9 41.5
TOTAL 388.6 648.3 361.7 601.5 337.2 561.5
Total of Non Oil Sectors 175.0 426.0 160.4 390.8 148.6 362.7
Source: Information & Decision Support Centre – ADCCI
* Adj.
** Est.
Leading Sectors for Investment

Sector Contribution to GDP% 2009 (est.) • Architecture/Construction/Engineering
Abu Dhabi UAE • Building Products
• Aircraft & parts
Oil Sector 65 44 • Oil and Gas-field Machinery & services
Government & Public Sector 13 15 • Pollution Control Equipment
Private Sector 22 41 • Medical Equipment and Supplies
100.00% 100.00% • Computer / Peripherals
Sector Contribution in GDP % • Safety and Security Equipment
Crude Oil 55.0 34.3 • Air Conditioning & Refrigeration Rank
Manufacturing Industry 18.1 18.8 • Sporting Goods/Recreation Equipment
Construction & Real State 9.3 15.0
Trade, Hotels and Restaurants 4.5 12.2 Oil Sector Investment
Other Economic Sectors 13.1 14.6
The UAE will spend more than 80 bn. Dhs. In the coming 5
100.00% 100.00%
years. The UAE has nearly 97.8 billion barrels of proven oil
reserves, about 9.8 percent of total proven world oil reserves,
202 and 6073 bn. cubic meters of proven natural gas reserves,
approximately 4.6 percent of total world proven natural gas
reserves. The majority of the oil and gas reserves is located in
the Emirate of Abu Dhabi, which holds more than 95 percent of
the UAE’s total oil and gas reserves. The UAE’s oil production
capacity is currently 2.9 million barrels per day (mb/d) and the
Abu Dhabi National Oil Company (ADNOC) plans to expand its
production capacity to 4 mb/d by 2009-2010 through investing
more than 18 bn. Dhs. The crude-oil sector contriution to GDP
amounts to 201 bn.Dhs. in 2008 and increased to 214 in 2009
with an average increase of about 7 percent. Gross fixed capital
formation in 2008 reached 11.3 bn. Dhs. and rose in 2009 to
13.8 bn. Dhs. (constant prices).
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Labor & Employment Issues Establish and Doing Business
Approximately 98 percent of private sector workers in the UAE are non- Regulation of the establishment and conduct of business in the UAE is
UAE nationals. Emiratization of the UAE workforce remains a national shared at the federal and emirate levels.
objective, although mandated hiring of nationals has been limited to There are four major laws affecting foreign investment in the UAE:
only a few sectors, such as banking, which has a four percent quota,
insurance, which has a five percent quota and trade, which has a two • Federal Companies Law
percent quota for companies employing 50 workers or more as well as • Commercial Agencies Law
quotas in the federal government. In addition, in 2006, the UAEG also • Federal Industry Law
added Emiratization requirements that all secretaries and Public Relations • Government Tenders Law
Officers must also be Emirati. The Right to Organize and Bargain
Collectively. The law does not specifically grant – but does not prohibit – These laws, especially the Federal Companies Law, are being revised
workers the right to engage in collective bargaining. to overcome obstacles to foreign direct investment in the UAE.
It does, however, expressly authorize collective work dispute The Federal Companies Law applies to all commercial companies
resolution. Ministerial resolution No. 307 of 2003 stipulates, ‘The established in the UAE and to branch offices of foreign companies
masters and the workers have to solve their collective disputes operating in the UAE. Companies established in the UAE are required to
through the direct negotiation, medium, reconciliation and then have a minimum of 51 percent UAE national ownership. However, profits
arbitration according to the procedures mentioned in this resolution’ may be apportioned differently. Branch offices of foreign companies
There were a number of organized gatherings of workers that are required to have a national agent unless the foreign company has
complained of unpaid wages before the Ministry of Labor in 2006. established its office pursuant to an agreement with the federal or an
Professional associations may raise work-related concerns, to emirate government. All general partnership interest must be owned by
lobby the UAEG for redress, or to file a grievance with the UAE nationals. Foreign shareholders may hold up to a 49 percent interest
Government. For the resolution of work-related disputes, workers in limited liability companies.
rely on conciliation committees organized by the Ministry of Labor The Commercial Agencies Law On June 18, 2006, the UAE
or on special labor courts. announced substantial changes to the Commercial Agencies Law.
The UAE Government has committed itself to strictly regulating These amendments include: 1) requiring mutual consent to renew an
and enforcing labor laws, agency agreement, 2) limiting an
as witnessed by a recent agency contract to a fixed time
series of legislation and period, 3) allowing either party to
proposals. In June 2004, the file for damages, 4) eliminating
UAE’s Cabinet of Ministers the Ministry of Economy’s
approved a memo calling for Commercial Agencies
the establishment of labor Commission (which handles
unions and associations in agency disputes), and 5)
the UAE. Since that time, allowing the import of ‘liberalized
the UAEG has said that it is goods’ without
revising its labor law to allow the agents approval.
for the creation of either a The Agencies Law requires
labor association or a labor that foreign principals distribute
union and to ensure laborers’ their products in the UAE only
rights to organize and through exclusive commercial
bargain collectively. agents that are either UAE
The exact role unions will nationals or companies wholly
play and membership conditions remain unclear. However, under the owned by UAE nationals. The foreign principal can appoint one agent for
proposed law, trade association or union membership could be limited the entire UAE or for a particular emirate or group of emirates.
to UAE citizens, while expatriate workers would be represented through The Federal Industry Law stipulates that industrial projects must
special committees. Businesses in free trade zones must comply with have 51 percent UAE national ownership. The law also requires that
federal labor laws; however, the Ministry of Labor does not regulate them. projects either be managed by a UAE national or have a board of
Instead, each free trade zone maintains its own labor department to directors with a majority of UAE nationals. Exemptions from the law
address workers’ concerns. are provided for projects related to extraction and refining of oil, natural
gas, and other raw materials. Additionally, projects with a small capital
investment or special projects governed by special laws or agreements
Acceptable Conditions of Work
are exempt from the industry law. In Abu Dhabi ZonesCorp is in charge
The standard workday is eight hours per day; the standard workweek for the development of the Industrial sector. The three industrial cities
is six days per week; however, these standards are not enforced of Abu Dhabi, ICAD-1,ICAD-11 and ICAD -111, are expected to attract
strictly. The law also provides for a minimum of 24 days per year of investment exceeding Dhs 30 bn by 2009 . total investment in ICAD- 203
annual leave plus 10 national and religious holidays. There is no 1,ICAD-11 have exceeded Dhs 20 bn. ZonesCorp was established with
legislated or administrative minimum wage; rather, supply and demand Dhs 1 Bill with a 10 years closed end fund to build infrastructure projects
determine compensation. to attract industrial investment.
Compensation packages generally provide housing or housing The Tenders Law stipulates that a supplier or contractor, with
allowances. In addition, other benefits, such as homeward passage or respect to federal projects must either be a UAE national or a company
health cards for minimal to no-cost health care, are often provided to in which UAE nationals own at least 51 percent of the share capital
employees by their employers. The Labor Ministry reviews labor contracts or foreign entities represented by a UAE distributor or agent. Foreign
and does not approve any contract that stipulates a clearly unacceptable companies wishing to bid for a federal project must, therefore, enter
wage. The Ministry of Health and Ministry of Labor, municipalities, and into a joint venture or agency arrangement with a UAE national or
civil defense enforce health and safety standards, and the Government company. Federal tenders must accompany a bid bond in the form
requires every large industrial concern to employ a certified occupational of an unconditional bank bond guarantee for five percent of the value
safety officer. of the bid.

Best of Abu Dhabi Vol. 2 Distribution Partners
In addition to being distributed via the Abu Dhabi Chamber of Commerce and Mubadala,
this edition is circulated to the senior management of top companies in GVP’s global publishing
network, and through hand-to-hand corporate gifting by GVP’s editorial participants to their
principal clients. Ensuring a valued cross-section of business readers, editions are
also for sale in all Magrudy’s bookstores in the UAE, on Amazon.com, Gvpedia.com as well as
via direct sales from GVP offices worldwide.
Leading hotels, resorts and airport lounges showcase this edition, which has been regarded by
inbound travellers as a focal point from which to network for business relationships or acquire
products and services. Selected high net worth individuals including those with assets over
AED 5 million, as well as company directors and foreign investors via the GVP internal
distribution database, are also covered.
Government decision makers, including senior management at development

agencies, chambers of commerce, regional institutions and commerce associations
receive copies of ‘Best of Abu Dhabi’.
Beach Rotana Intercontinental Hotel Emirates Palace

Beach Rotana Abu Dhabi Bainouna Street, Abu Dhabi Emirates Palace Hotel
Tourist Club Area 4171, UAE P. O. Box 39999, Abu Dhabi, UAE
P.O.Box 45200, Abu Dhabi,UAE Tel: +971 2 6666888 Tel: +971 2 6909000
Tel: (971) 2 6979000 Fax: +971 2 6669153 Fax: +971 2 6909999
Fax:(971) 2 6442111 www.intercontinental.com www.emiratespalace.com
www.rotana.com/property-4.htm
Le Royal Meridien Abu Dhabi Middle East Association Tourism Development &
Sheikh Khalifa Street Patron, HRH The Duke of York, UK Investment Company (TDIC)
P.O. Box 45505, Abu Dhabi, UAE Special Representative for www.tdic.ae
Tel: +971 2 6742020 International Trade and Investment
www.starwoodhotels.com/ www.the-mea.co.uk
lemeridien/index.html
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Best of Abu Dhabi 3

3 - 4 Forword Page Cor_L3.indd 3 2/9/09 4:28:52 PM

04-05_1 - Content Page Cor_L3.indd 2 2/9/09 4:29:25 PM

Get up and Go Pgs 197 - 204

04-05_1 - Content Page Cor_L3.indd 3 2/9/09 4:29:40 PM

Building an Atlas of Success,

REGIONAL HEAD OFFICES

6 Best of Abu Dhabi

6-7 GVP cor_L3.indd 2 2/9/09 4:40:57 PM

With its mission to serve as the

= Johannesburg = London = Santiago = Singapore = Washington DC

Best of Abu Dhabi 7

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Saadiyat Cultural District

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Fathers of the nation

H is Highness Sheikh Khalifa bin Zayed Al Nahyan, Ruler of Abu

12 Best of Abu Dhabi

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Best of Abu Dhabi 13

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H is Highness General Sheikh Mohammed bin Zayed Al Nahyan

A staunch promoter of all that denotes

14 Best of Abu Dhabi

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Abu Dhabi and Dubai – Partners in Progress

T he formation of the seven-member UAE in 1971 drew together

HH Sheikh Khalifa bin Zayed Al Nahyan has followed

Best of Abu Dhabi 15

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16 Best of Abu Dhabi

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Best of Abu Dhabi 17

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Abu Dhabi Overview

18 Best of Abu Dhabi

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Best of Abu Dhabi 19

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20 Best of Abu Dhabi

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Education and employment

Best of Abu Dhabi 21

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22 Best of Abu Dhabi

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Best of Abu Dhabi 23

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24 Best of Abu Dhabi

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Best of Abu Dhabi 25

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The underlying message of the Tourism Development & Investment

The Angsana Resort19& Spa,BestEastern

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F or nation-states, regions and cities, destination

Best of Abu Dhabi 27