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Element!2:!!The!problem!as!we!see!it!is:!
The"problem"statement"is"the"core"element"of"the"Design"Brief.""The"team"will"use"this"statement"to" guide"all"subsequent"innovation"process"activities,"and"the"group"will"constantly"revisit"it"to"make" sure"they"are"staying"on"track.""" " Criteria:!!Does!the!assignment!offer!a!clear!description!of!a!real!problem!or!opportunity! that!fits!the!time,!money,!and!expertise!constraints!of!the!course?! ?!Don't!assess!this!one!based!on!whether!you!personally!agree!with!the!characterization!of!the! problem;!just!consider!whether!you!believe!the!client!considers!it!to!be!a!true!problem.! ! Feedback:!
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! Element!3:!!This!is!an!important!problem!because:!
A"definitive"statement"of"the"importance"of"the"problem"is"critical"if"a"team"is"to"get"(and"stay)" motivated"as"they"work"on"the"project"through"an"uncertain"process"that"is"likely"to"have"setbacks."" Understanding"the"importance"of"the"problem"also"helps"members"scale"their"time"and"resource" commitments"to"the"problem." " Criteria:!!Does!the!assignment!present!a!clear!and!compelling!statement!about!why!the! problem!is!worth!the!effort!of!solving?!!!Is!the!statement!sufficiently!motivating!to!get! people!to!commit!time!and!resources!to!it?! ?!Dont!try!to!judge!the!importance!of!the!problem,!only!assess!whether!the!statement!is! compelling.!!
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! Element!4:!!The!affected!stakeholders!are:!
Identifying"stakeholders"early"is"an"important"activity.""The"list"should"be"as"exhaustive"as"possible" so"that"the"team"may"come"back"later"to"doubleFcheck"that"they"have"considered"as"many" perspectives"as"reasonably"possible.""Stakeholders"are"not"only"those"people"who"stand"to"gain" from"the"project,"or"who"have"to"commit"resources"to"it.""Stakeholders"are"also"those"who"stand"to" lose"or"who"will"obviously"be"against"it." ! Criteria:!!Has!the!group!considered!the!important!stakeholders!to!the!problem?!!At!a! minimum,!the!answer!should!list!the!stakeholder!him/herself!and!others!who!will! directly!benefit.!!Ideally,!they!will!list!ALL!the!individuals,!groups,!and!organizations!that! may!need!to!be!consulted!or!give!their!approval!in!order!for!the!innovation!to!succeed.!
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