A Contemporary Issue Report On

Tourism Marketing
SUBMITTED TO

RAJASTHAN TECHNICAL UNIVERSITY,KOTA

Submitted in partial fulfillment of the Award of degree of

Master of Business Administration

(2012-2014)

INSTITUTE OF MANAGEMENT STUDIES

(B.J.S RAMURIA JAIN COLLEGE,J.N.V. COLONY CIRCLE,BIKANER)

Submitted to:Mr.Vineet Mathur

Submitted by:Rachit Mahobia

(MBA 2nd Sem)

Marketing your tourism products is an essential part of the development and management of your tourism industry. To effectively market your product, it is important to be familiar with the different ways the tourism industry markets its products. Your correspondences with the media, a strong public relations campaign and your direct relationship with consumers play a large role in creating an influential approach to marketing. Advertising has a large impact on how well your product is received. But, perhaps the most important part of marketing your product is the hospitality and service you exhibit on a regular basis. By getting familiar with these components of marketing, your tourism product will gain a great deal

DIRECT MARKETING -Paid advertising

-Newspapers -Magazines -Radio -Television -Outdoor advertising -Direct mail -Online advertising

Indirect marketing (Travel Trade)

Marketing in the tourism industry can be carried out through direct or indirect marketing, or a combination of the two methods. Indirect marketing involves selling your product or services through a distributor who acts as a middle man between you and your consumers -The middle-man involved with indirect marketing may come in many forms. The distributor to whom you sell your products and services many be a travel agent, tour operator, receptive operator or group leader. Once you make your sale to these distributors, they must in turn make a successful sale to the tourist. This leaves the direct marketing to the distributor, making it his or her responsibility to actually get a customer through your door. The marketing directed towards these distributors is commonly referred to as travel industry marketing or travel trade. While this may seem like a complicated method, if you have little to no marketing experience, it may be better to leave it up to a professional who knows the business. Nonetheless, you will still need to understand marketing principles to get your product in the hands of these distributors. Understanding these different types of distributors will also be important to determine how you can market to them. -Travel agents

-Tour operators

Public and Media Relations

Media and public relations efforts provide a cost benefit for those seeking exposure without paying the high cost of direct advertising. It can also provide you a means to communicate effectively to your community or stakeholders. -Media List -Press Releases -Online Press Room

Personal Selling
In a more hands-on approach to marketing, personal selling may involve direct person-to-person contact with a customer or contact via technology. Customer service is a significant part of being successful in personal selling, but it can also be a sale pitch on its own. Personal selling techniques can be advantageous because they allow you to custom-fit a sale pitch and sometimes address individual questions and concerns. Techniques of personal selling include the use of travel centers, telephone correspondence, consumer tradeshows and public engagements. Web sites that are interactive and sell products using tools like instant messaging and e-mail may also be considered a personal selling technique.

- Travel Information/Visitor Information Center

- Telephone correspondence
- Tradeshows

- Public engagements

Ad campaign launched by government of Gujarat and Madhya Pradesh