Professional Documents
Culture Documents
Tourism Marketing
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Marketing your tourism products is an essential part of the development and management of your tourism industry. To effectively market your product, it is important to be familiar with the different ways the tourism industry markets its products. Your correspondences with the media, a strong public relations campaign and your direct relationship with consumers play a large role in creating an influential approach to marketing. Advertising has a large impact on how well your product is received. But, perhaps the most important part of marketing your product is the hospitality and service you exhibit on a regular basis. By getting familiar with these components of marketing, your tourism product will gain a great deal
-Tour operators
Personal Selling
In a more hands-on approach to marketing, personal selling may involve direct person-to-person contact with a customer or contact via technology. Customer service is a significant part of being successful in personal selling, but it can also be a sale pitch on its own. Personal selling techniques can be advantageous because they allow you to custom-fit a sale pitch and sometimes address individual questions and concerns. Techniques of personal selling include the use of travel centers, telephone correspondence, consumer tradeshows and public engagements. Web sites that are interactive and sell products using tools like instant messaging and e-mail may also be considered a personal selling technique.
- Telephone correspondence
- Tradeshows
- Public engagements