ENTREPRENEURSHIP and INNOVATION

Syllabus
Risa Virgosita, M.Sc
MBA Program Faculty of Economics and Business Universitas Gadjah Mada

Welcome to Entrepreneurship and Innovation Course!

Course Description
This course is designed to discuss the basic concepts of entrepreneurship and business development processes, which covers idea generation, business plan development, its execution, and evaluation. This course also provides students an opportunity to get experience in starting and managing a new venture.

Course Objectives
To provide a broader understanding of the entrepreneur/entrepreneurship and the process of creating and growing a new business from both theoretical and practical sides To provide an opportunity to have a practical experience in creating and managing a new venture To motivate students to be young and successful entrepreneurs

Learning Outcomes
Students are able to identify and describe concepts of entrepreneurs/entrepreneurship [DESCRIBE] Students are able to apply various concepts of management in a real business [APPLY] Students demonstrate their abilities to generate creative business ideas before starting a new venture [Innovative capability] Students shows their abilities to deal with various problems faced during the business process [Innovative capability] Students are able to communicate and present their (business) ideas (i.e. oral and written) to others [Communication skills] Students are able to collaborate with others (i.e. peer and parties e.g. suppliers, customers, government, etc.) to ensure their new businesses grow and succeed.

Prerequisite Conditions
Students have taken the following courses: Introduction to Business Fundamentals of Financial Management Fundamentals of Marketing Management Fundamentals of Operations Management Fundamentals of Human Resource Management Business Feasibility

Course Materials
Hisrich, R.D., Peters, M.P., & Shepherd, D.A. (2008). Entrepreneurship, 7th Edition, New York: McGraw-Hill. (HPS) Kats, J.A., and Green II, R.P. (2011). Entrepreneurial Small Business, 3rd Edition, New York: McGraw-Hill. (ESB) Osterwalder, Alexander and Yves Pigneur (2010), Business Model Generation, John Wiley & Sons, Inc., New Jersey, USA. ISBN: 978-0470-87641-1. (OP) Other relevant materials

Learning Methods
Lecturing Discussion Game and simulation Business observation Guest lecture from successful entrepreneur Practical work Business exhibition

Students Responsibilities
Obey the Faculty Code of Conduct and Academic SOP. Respect others by not using cellular-phone or personal laptop/any other electronic devices for nonclass related activities. Give notification by sms/phonecall to the instructor prior to late attendance. All students are expected to share insights and experiences relating to the class material.

Bi-weekly Control Sheet

Each group should submit a bi-weekly control sheet (WCS) that shows the groups activities, outputs, problems that may occurred during a week, and solutions that have been taken. Pictures of activities may be added to the sheet. Bi-weekly control sheet (softcopy) should be sent to the instructors email (virgosita@gmail.com, cc to dilamaghrifani@gmail.com) prior to the meeting.

Bi-weekly Control Sheet

Performance Evaluation
Business Plan (25%)
Idea innovativeness Style of writing and its sequence, information comprehensiveness, business feasibility Document packaging (appearance, format, lay out)

Final Business Report (25%)

Content: business result (monetary), business obstacles, analysis, lessons learned, reason of any changes during the business implementation (if any), document completeness (invoices, financial report, promotion materials, etc) Style of writing and its sequence Document packaging

Performance Evaluation
Student Entrepreneurship Expo (25%)
Group Readiness 15% Process
Creativity (theme, costume, stand arrangement) 30% Selling effort 20% Team work 20%

Result
Sales prospect 7,5% Sales revenue 7,5%

Individual Contribution (15%) Group Presentation and Bi-weekly Control Sheet (10%)

Schedule of Activities
Session Date Sat, Mar 9 12.30-15.30 Topics Course syllabus, rules and group making Entrepreneurship and entrepreneurial mind set Assignment: Business Observation Business observation presentation Creativity and Business Idea Generating a business idea: Creativity exercise Assignment: Business Idea Business idea presentation Innovation and Idea Development Business Model Groupwork on Business Model Business Plan Business Model Strategy Guest lecture: Generating business motivation Sharing business experience Tips & tricks on small [and medium] business Business plan presentation: guest lecturer as external examiner Business Mentoring HPS 1 ESB 1 Reference 1

Sat, Mar 9

16.00-18.00

ESB 4, KBA

Fri, Mar 22

HPS 4

19.00-22.00

OP 1
HPS 7, ESB 8, KBA 13, other relevant sources OP 4

Sat, Mar 23 08.00-11.00 Sat, Apr 6 12.30-15.00

Guest Lecturer

Sat, Apr 6 15.15-17.00

Group presentation Bi-weekly control sheet

Fri, Apr 12 - Midterm Exam: Submit Business Plan

Schedule of Activities
Session Date Fri, May 17 19.00-22.00 Topics Legal issues Ethics in business Mentoring, consultation and preparation for SEE 2013 Reference ESB 18, HPS 6 KBA 6, 7, 8

Sat, May 18

Sat, May 18
Fri, June 14 19.00-22.00

Sunday, May 19 or 26 (TBD later): Student Entrepreneurship Expo 2013 Yogyakarta, Sunday morning @ 6 am
Business Evaluation Achieving Success in the Small Business

10

SEE evaluation result ESB 20

11

Sat, June 15 08.00-11.00 Sat, June 15 12.30-15.30

Strategies for Growth and Managing the Implications of Growth

HPS 13

12

Accessing Resources for Growth from External Sources Peer-Review Assessment

Sat, June 22 - Finalterm Exam: Submit Final Business Report

HPS 14

Instructors Contact
Risa Virgosita, M.Sc B-318, 3rd Floor, West Wing Faculty of Economics and Business Universitas Gadjah Mada Ph. 548510 ext.318 / 0813 9200 8580 Email: virgosita@gmail.com Consultation by appointment