Nikkey Shrestha (12330) Prepare one page case report mentioning and elaborating the selected alternative and

its justification. Alternative Evaluation Basis Butwal Nepalgunj Company and Product Aspects
It has hot climate in summer season and temperature may drop to 6 degree Celsius in winter season. Its population density and area is less than Butwal. Nepalgunj is famous for Ravadi which may affect the ice-cream market.

Remarks
Demand for ice-cream is high in hot climatic condition thus, Nepalgunj is suitable. Larger the population, higher is the demand. Thus, Butwal is suitable Immense opportunity to exploit increasing demand in Butwal and threat of existing substitute in Nepalgunj. Hence, Butwal is suitable Expanding in Butwal is efficient in comparison to Nepalgunj Market.

Temperature Butwals climatic

condition hot but less in comparison to Nepalgunj.

Population Density Competition

It is one of the top ten largest cities of Nepal. Butwals ice-cream market is unsaturated and in infant phase with high demand for ice-cream and no much competition. Expansion cost includes searching for convenient location, establishing new branch, etc.

Cost

Expansion cost is relatively high due to extra cost of feasibility study of market, life style, marketing cost (Promotion, Location selection, ), competition with well-established icecream parlors and substitutes like Ravadi(milk item)

Personal Aspect Family

Assist in solving family affairs i.e. being able to spend time with his spouse and kids and work together to expand the business. Distance in relationship may reduce his feelings of being supportive from family Affect the productivity level due lack of family support. Thus, it favors Butwal for congenial and supportive environment.

Decision: From the analysis, Butwal ice-cream factory should currently add capacity in Butwal. He can do it by following such things: Widen the scope of business by adding catering services to their onsite offerings in some of the events such as anniversaries, birthdays, and business meetings, casual Fridays, company celebrations, etc. Offer more flavors in delicious ice-cream and be creative in decorating ice-cream parlors to attract more customers Establish one-self as renowned brand by offering consistently better quality , this would assist in brand recognition and word of mouth promotion i.e. assisting in further expansion in other markets. His business plan should include building his competence to expand ice-cream parlor in Nepalgunj too because of supportive climatic conditions for ice-cream products, and to achieve his aim of becoming a tycoon in ice-cream industry, he should step out from his local and comfort market zone slowly.