Professional Documents
Culture Documents
Submitted By: NARGIS NAGINA VU ID = MC060402149 Session = Fall 2006- Fall 2009 Specialization in = MIS Final report submitted on = 09-01-2013
ii
Letter of Undertaking
iii
Internship Certificate
iv
Dedication
I dedicate this thesis to my parents. Without their patience, understanding, support and most of all love, the completion of this work would not have been possible. The Holy Quran The Holy Prophet (PBUH) Said! If oceans are contrived into ink to write qualities of my creator. Then the whole oceans would be consumed in writing before his qualities, comes to an end. [AL- KAIF] The Holy Prophet (PBUH) Said Shell I tell you a thing, by which you can attain good in this world and here after ? Remember it is the company of those, who remember and glorify ALLAH, day and night. [AL- SUNNAT]
Acknowledgment
Praise to Almighty Allah, who bestowed upon me the potential and ability to accomplish the task of the work. I wish to express deep sense of gratitude toDirector Placement & Internship, who provided me this opportunity to achieve the practical experience and for his valuable supervision and helpful suggestions in the completion of this report. I also wish to acknowledge Branch Manager, for their cooperation and proper guidance given to me from time to time to complete this assignment. Special thanks are due to Askari Bank Limited Credit officer CSO Clearing Officer Operation Manager Remittance officer Sir Kashif Miss Saba safdar malik Sir Shehzad Raza Sir Abdullah Sir Usman Khan
Executive Summary
The Department of Business Administration of VU offers Masters Degree in Business Administration. They are giving the best education and are offering Virtual Learning program. recognized institution. I decided to take up Askari Bank Limited for my internship because it is a competing Bank nowadays and gives a good training to the internees. So in order to learn more this was my choice. This report is about my internship that I have undergone at Askari Bank Limited Multan Branch from 30th April 2009 to 10th June 2009. During my internship I am able to learn practical aspect of business, and get good working experience. On the very first day of my internship I reported to Officer HR, Miss Saba Safdar Malik. A complete orientation was arranged for internees (3 more internees were also worked there in different departments I was originally appointed to work in MIS dept. of the Askari bank. But also due to enhance my learning to get familiar with banking system and learn in better way the information system, I was obliged by my branch manager to spend 3 days to get to know about all departments in the Bank. This placement was done in order to have general concept regarding Banks functions, operations and policies. I have learned more about the Basic Banking, Credits and Foreign Trade depts. During my internship I found that Askari Bank is a best Bank in Multan because most of the Exports and Imports in Multan are done through this Bank. Multan is one of the cotton growing cities of Pakistan. Most of the businesses in Multan are directly or indirectly linked to cotton that is also the case with Askari Banks clients. Because Multan is an Agricultural City, and its major export is Cotton and Mango. So its export is done on seasonal basis. In the season of cotton and Mango export Askari Bank get its target easily but difficult for it to get its target in the off season. An important program is two months internship with any
Internship Report on Askari Bank Low profit rates used to be one of the major reasons for not meeting the deposit targets. The profit rates on Askari deposit schemes were quite low when compared with other Banks especially with the National Saving Centers, but now Askari Bank is giving a comparatively high profit rates to its customers. In todays every customer is a rational customer, he knows the value of money and wants a best return on his money. As I was deputed in MIS dept. It gave me a fruitful learning about information systems and their importance in organizations. Askari bank uses a number of information systems like decision support system used by top management to devise any policy. Also different TPS (transaction support systems) are used by Askari bank to cope with the needs of each dept.
Table of Contents
VIRTUAL UNIVERSITY OF PAKISTAN....................................II LETTER OF UNDERTAKING.................................................III INTERNSHIP CERTIFICATE.................................................IV DEDICATION......................................................................V ACKNOWLEDGMENT...........................................................1 EXECUTIVE SUMMARY........................................................2 TABLE OF CONTENTS.........................................................4 OVERVIEW OF THE ORGANIZATION.....................................7
Banks History......................................................................................7 Nature of the Organization...................................................................8 Mission Statement...............................................................................8 Business Volume:.................................................................................8 Agriculture banking:..........................................................................................10 Investment certificates:....................................................................................11 Consumer banking:........................................................................................... 11 Competitors:......................................................................................12 Askari Bank Limited Multan................................................................13
ORGANIZATIONAL STRUCTURE..........................................14
Hierarchy Structure............................................................................14 Number of Employees.........................................................................15 Main Offices.......................................................................................15 Departments......................................................................................15 Account Opening Department...........................................................................16 Types of Accounts............................................................................................. 16 Account Opening Procedure..............................................................................17 Other Activities.................................................................................................19 Clearing Department......................................................................................... 19
INTERNSHIP PLAN............................................................23
Detail Description of The Task Assigned..............................................23 MIS Dept. of the Multan Branch:.........................................................23
SWOT ANALYSIS..............................................................42
Strengths..........................................................................................42 Weaknesses.......................................................................................43 Opportunities.....................................................................................43 Threats:.............................................................................................44
Internship Report on Askari Bank INTERNAL FACTOR EVALUATION MATRIX...........................45 EXTERNAL FACTORS EVALUATION MATRIX........................46 THREATS OPPORTUNITIES WEAKNESSES STRENGTHS MATRIX ...................................................................................... 47 COMPETITIVE PROFILE MATRIX.........................................48 BOSTON CONSULTING GROUP MATRIX (BCG).....................49 PORTERS FIVE FORCES ANALYSIS....................................50
Value Chain Analysis..........................................................................51
Banks History
Askari Bank Limited was incorporated on October 9, 1991, as a Public Limited Company, and is listed on Karachi, Lahore and Islamabad Stock Exchanges. The Bank obtained business commencement certificate on February 26, 1992 and started operations from April 1, 1992. Askari Bank is scheduled Commercial Bank and is principally engaged in the business of Banking as defined in the Banking Companies Ordinance 1962. Askari Bank Limited continues to scale new heights in all areas of its operations. The safety and security of depositors funds, high productivity and optimum use of technology are the hallmarks of its corporate strength. In 1994, AKBL earned international recognition as Asia Money Award and the title of Best Commercial Bank of Pakistan for the year 1994, while Euro money declared the Bank as best domestic Bank of Pakistan for the year 1995. Askari Bank Limited has expanded into a nationwide presence of over a 100 branches, comprising commercial and Islamic banking branches, connected online and supported by a network of Automated Teller Machines (ATMs). It also enjoys an offshore banking unit in Bahrain. Over the years, Askari Bank Limited has proven its strength as a leading banking sector entity with ever increasing commitment to its clients, through a strategic investment in electronic technology. It has A1+, the highest possible credit rating, for short-term obligation, and AA+ for long-term rating. Beside day-by-day banking solutions, Askari Bank Limited has a wide range of Corporate, Consumer, and Islamic Banking products.
Mission Statement
To be the leading private sector bank in Pakistan with an international presence, delivering quality service through innovative technology and effective human resource management in a modern and progressive organizational culture of metro racy, maintaining high ethical and professional standards while providing enhanced value to our stake holders and contributing to society.
Business Volume:
The business volume of bank can be better analyzed by the following table of Banks Last Five Years Performance; (Rs. In Millions)
2007 Assets Liabilities Advances Deposits Capital 182,171 165,905 100,780 143,306 3,006
Profit
2,681
386
1,098
Product Lines:
Agriculture banking: Kissan ever green finance: Features Product Type: Profit Amount: Details Profit Earning Account Profit on credit balances will be paid on half yearly basis as declared by the bank on PLS savings accounts. Kissan aabpashi finance: Features Product Type: Details To finance installation of Tube-Wells (electric, diesel and solar energy units) water management equipments and water channel development etc. Eligibility: Pakistani Resident (owner of farmers).
Kissan tractor finance: Features Product Type: Eligibility: Details Profit Earning Account Pakistani Resident (Owner as well as non-owner farmers.)
Kissan livestock development finance: Features Product Type: Details To purchase Milk Animals, Goats, Sheep, Poultry and Fisheries without incurring extra expenditure because of availability at his farm. Eligibility: Pakistani Resident (Owner Farmers). 10
Investment certificates:
Features Facility: Important Features: Details Investment Certificates 1. Free issuance and free encashment 2. Account relationship with Askari Bank is not mandatory 3. No penalty on pre-mature encashment
Consumer banking:
Visa debit card: Features Product Type: Classic: Details Debit Card Cash withdrawal Limit is 50,000, Shopping Limit 200,000 & Funds Transfer Limit 250,000.
11
Personal loan:
Features Applicant/ Borrower: currently) Age (Salaried): 21-61 years (maturity of loan at 61 yrs.) Details Pakistani Resident (SEB/SEP cases are not entertained
1. Ijarah Car Financing Ijarah is a rental agreement, under which the usufructs of an asset is transferred to the client on pre-agreed terms and conditions. It is a Shariah Compliant mode of finance, adopted by Askari Islamic Banking to meet the Car Financing needs of its valued customers. 2. Musharika Home Finance: Joint ownership is created in the property between Bank & Customer on the basis of the Musharika Agreement: (This is bases on the principles of Shirkat ul Mulk)
Banks share is divided into units and is given to the client on rent Client promises to purchase Banks share (units) over the tenure of transaction.
Competitors:
1. National Bank of Pakistan 2. Meezan Bank Limited 3. Allied Bank Limited 4. MCB Bank Limited 5. NIB Bank Limited United 6. United Bank Limited 7. Habib Bank Limited 8. House Building Finance Corporation 9. Khushhali Bank Limited
12
13
VICE PRESIDENT
BRANCH HIERARCHY
OFFICER GRADE
OFFICER GRADE
OFFICER GRADE
JUNIOR OFFICER
14
Number of Employees
Askari Commercial Bank Ltdis a promising and an equal opportunity employer with employee strength of over 10,000.
Main Offices
Askari Commercial Bank Ltd has its branch network all over Pakistan in almost all of the cities. It has distributed the areas in three regions i.e. Central Region containing cities of Punjab 1. South Region containing cities of Sindh and Baluchistan 2. North Region containing areas of Khyber Pakhtunkhwa and Azad Jammu & Kashmir Its head office is located in Rawalpindi.
Departments
The bank has following department: Account Opening department ATM Department Credit Card Department Account Department Credit Department Remittance Department Foreign Trade Department Cash Department
15
Types of Accounts
In AKBL, there are the following types of accounts: Current account. Saving Account. Askari Special Deposit Account.(ASDA) Basic Banking account Term Deposit.
Current Account
In current account there is no interest on it. It is for only transaction purposes. They are paid on demand. When a banker accepts a demand deposit, he incurs the obligation of the paying all cheques drawn against him to the extended of the balance in the account. As there is no profit paid on this account it is also called chequing account because cheques can be drawn on it. Current account is mostly opened for business.
Saving Account
The purpose of this account is to induce the habit of saving individuals in the neighborhood. The minimum deposit for opening the account is Rs.1050/- (as obvious in the Annexure). Virtual University of Pakistan 16
Internship Report on Askari Bank Though individuals open such accounts for saving purpose, persons belonging to Armed forces and different military institutions are free to use this account on current basis.
Term Deposits
A term deposit is a deposit that is made for a certain periods of time at the end of the specific period. Thecustomer is allowed to with draw the principle amount. AKBLs Term deposits are of types clear in the deposit scheme. One of them is "Askari" Advantage one month. The rate of return on this account is set by head office. The term deposit accounts vary one month to 1 year for all following accounts. The amount of profit is given to depositors in three ways: By cash By sending a bank Draft to depositors Home address or Officers or whichever is specified as mailing Address. The amount is credited in any one of the checking Accounts of the depositor.
17
Internship Report on Askari Bank account " proprietorship "Partnership , "Limited Company"and "Club society or Association " as explained below.
Individual's Account
When a single man or women opens an account in his/her own name and has the right to operate it is called individual Account.
Joint Account
When two or more persons, neither partners, nor trustees, open an in their name is called joint Account. Husband and wife or two persons of same sex can open joint account.
Proprietorship Account
When an owner of a firm operating singly, opens an account in his firm name, this account is called a proprietorship Account the proper himself liable for all his acts.
Accounting Department
Accounts department is a department which deals and checks all the activity of all the department .It also deals in expression of finance of the bank. Salary payment is also one function of the bank.
18
Internship Report on Askari Bank next day activity separated some statements from the End of Day. The vouchers are sorted out head wise. The vouchers are matched with the entries in the statements. Any abnormality if occurs, is immediately dealt with. All the vouchers and instruction are checked individually against the computer printouts. After checking they are signed by authorized signatories.
Other Activities
Preparation of daily bank positions statement Payment of salaries Preparation of the statements Depreciation calculation Lockers Issuance
Clearing Department
There is no obligation on a banker to collect cheques drawn upon other banks for a customer, however it is function of every modern bank of collection of cheques and bills on the behalf of customers DD,s pay and other negotiable instruments .Now a days NIFT is providing services of collecting cheques and bills etc
Remittance Department
The need of remittance is commonly felt is commercial life particularly and in everyday life generally. The main function of the remittance department is to transmit money from one place to another. By providing this service to the customer, Bank earns a lot of income. Also customer is able to meet its day to day financial requirements.
Demand Draft
It is an instrument payable on demand for which value has been received, issued by the branch of the Bank drawn i.e. payable at some other place (branch) of the same Virtual University of Pakistan 19
Internship Report on Askari Bank Bank. If two Banks are involved then the DD is sent to other Bank but in other case it is handed over to the applicant.
Pay Order
It is an instrument issued for payment in same city. Pay order issued from one branch can only be payable from the same branch. It is normally referred to as Bankers cheque. It is also called confirmed cheque, because Bank issues this on it own guarantee.
20
Export
Mainly export deals in: Negotiation of documents Sending the documents for collection Pre-shipment financing Post-shipment financing Remittance against agent commission Forward covered booking Handling the documents for negotiation according to the UCP 500 (uniform custom and practices) Handling the documents for collection according to URR (uniform rules for collection) Submission of monthly returns to SBP regarding the export on form A-2/O-2.
Import
Opening the letter of credit .Scrutinize the documents receive from flowing bank under letter of credit. Account to UCP 500 and extending the credit facility to the importer informs FIM (finance against imported merchandise) FATR (finance against trust receipt).Arrange forward cover booking regarding import payments .Also arrange forward cover booking for letter of credit open other then AKBL Submission of monthly returns to SBP regarding the import on form I
21
22
Internship Report on Askari Bank The above skills sets process the OMA information and organizational development strategy is devised on the basis of this.
Internship Plan
Sr. Starting Date Ending Date No. 1. 30-04-2009 10.06.2009 Name of Department Duration (Days) Six weeks
MIS Dept.
Decision Support Systems (DSS) Knowledge Work Systems (KWS) Transaction Processing Systems (TPS) The first two systems are used by the top management of the bank for decision making and devising strategies. The later systems are used by project management dept. of the bank at head office level to look after the processing of its current and future projects. The last system (TPS) is very important in every organization because specially it becomes the basis of a business transaction. And on the top of these business transactions, reports are generated and modeled according to organizations needs like for forecasting, market attractiveness and potential in the market. MIS dept. at the Askari bank Multan, mostly deals with the administration of this TPS system at the bank. Also reports on the basis of these TPS are forwarded to HQ. The major responsibilities of this department include: Security of data and equipment under jurisdiction Responsible for dealing with networking and its related issues To manage installation of ORACLE 9i and other related software and their maintenance on different machines (Server and clients) Responsible for all administrative functions at operating systems and Database level like users management, profile creation, policy implementation and role management. Responsible for taking backups of database at each day end. Creation of computerized reports of all depts. In the bank and upload them to HQ via FTP Responsible for checking all malfunctioned equipments Help data warehousing team for data storage and data processing through creation of right reports Responsible for daily, monthly and year end closing in the system and verify it with the manual records if any.
25
Internship Report on Askari Bank Sort out all discrepancies found in system-manual reliance. Train employees on new software or on new technology Responsible for maintenance of daily attendance register through figure recognition check in system. Liaison with all depts. in the bank to support their day to day activities and help them if needed. Updating of anti-virus patches on regular basis.
Responsible for arranging video conferencing system in the bank to arrange meetings of VP with senior level management.
Following system softwares are used in Askari Bank: Summit FT EBS Operating system (Window 7 and Linux) for clients Windows 2003 server for mainframes (Server machines) Hardware resources are used by the bank aligned to system requirements: HP Personal computers Dell Laptops (for Management only) HP Printers Canon Document Scanner Networking Cards Currency counter Coin counter Dell mainframes Information LEDs
26
At Askari bank Multan, the local systems are connected to the server machine with the help of intranet. Each user in the bank is issued a unique user ID comprising of his/her payroll number. This helps in finding out the record of specific employee to maintain system logs. Client server architecture is used to manage the office for smooth functioning of the system in the bank which is secure and reliable worldly now days. The information is easily available when needed by the top management.
27
Internship Report on Askari Bank is first verified to open a new account. The account opening dept. mostly use this TPS to open new account or to modify the details of any customer on the basis of Verisys. At Askari bank, the Account opening TPS is automatically linked with Verisys, as if banker wants to add record of any new employee, when he wants to save it and new window will appear to pass this information to Verisys. So the functioning of the process becomes automated.
RTGS TPS:
Real time gross settlement TPS also used by Askari bank to minimize the credit risk involved in bank clearing system. RTGS helps to settle near real time basis across banks in different locations. RTGS facility is available at all Askari bank branches throughout the country.
NEFT:
To establish electronic fund transfer, this system is widely used by all banks in Pakistan to facilitate efficient and reliable transfer of funds.
Mobile Banking:
Askari bank is pioneer in Pakistan to introduce mobile banking. Whenever a customer purchase any products through its debit or credit card, an automatic text will be forwarded to the customer to verify the transaction. Askari Banks dispute team deals
28
Internship Report on Askari Bank with this issue if any theft or unauthorized transaction is done on customers debit or credit cards. So, in short, Askari bank deals with number of information systems in the country. And all the above services are available at Askari bank Multan and are supervised by a dedicated MIS team.
29
Critical Analysis
Ratio Analysis
The information contained in the four basic financial statements is of major significance to various interested parties who regularly need to have relative measures of the companys operating efficiency. Relative is the key word here, because the analysis of financial statements is based on the use of ratios or relative values. Ratio analysis involves methods of calculating and interpreting financial ratios to analyze and monitor the firms performance. The basic inputs to ratio analysis are the firms income statement and balance sheet. Ratios Current ratio Total asst turnover Debt ratio Gross Profit margin Operating profit margin Net profit margin ROA 2009 1.03 0.11 0.93 0.11 0.21 0.22 0.02 2008 1.04 0.09 0.93 0.22 0.12 0.26 0.02
RATIO ANALYSIS
1.2 1 0.8 0.6 0.4 0.2 0 Current T ota l As s et D ebt ra tio G P Ma rg in OPMa rg in NPMa rg in R a tio T /O R OA 0.110.09 0.22 0.11 0.21 0.12 0.26 0.22 0.020.02 1.03 1.04 0.930.93
2009 2008
Internship Report on Askari Bank bank can make profit by giving or investing in somewhere so Askari Bank has increased its earning assets in the year 2009 as compared to the previous year that show the good trend in the profitability of the Askari bank and the customer believe on the Bank. Ratio tells that on what percentage earning assets contribute the total assets. Well bank also has increased its earning assets ratio shows the more profitability of the bank as it can be shown by the profit and loss account of the 2009 that shows the net mark up income more for the year as compared to the previous year so bank is going gradually to the more profitability by giving more advances and loans.
Internship Report on Askari Bank performing loan and charge-off percentages, the higher the provision for loan losses should probably be. Consequently, this would reduce net income and earnings per share. Well in the year 2009 banks this ratio has been increased to a great extent due to different reasons theses are as follows. Profit before taxation is low for the 2009 due to more expenses because bank is in expanding mode thats why its expenses are increasing day by day. Provisions and bad debts also increased in the year 2009 because bank also has invested more in this year and ad more also granted more loans.
Loan To Deposit
Well there is a concept that banks loans are its assets while its deposits are liabilities. But if a bank has low deposits then obviously it will give low loans because bank gives its loans by the deposits and earn on the loans then pay mark up on the deposits to the customers. Well bank has increased its loans to deposits ratio in the year 2009 showing its more deposits as well more loans and that is good for the bank to remain in the market and to penetrate in the market. 1. But profit has not increased with the same ratio because 2. Bank has low mark up rates 3. Bank has more capacity for provisions
Current Ratio
This ratio indicates the liquidity of the bank. Well this ratio has been decreased but nt much decreased during the year to a small extent due to 1. Bank has increased its deposits so liabilities have been increased. 2. Bank has increased its assets as well to overcome the liabilities. 3. So overall we can say bank is the liquid enough to pay its liabilities
32
Debt Ratio
Debt ratio remained the same in previous year it was .93 and in 2007 its again 0.93. Bank has not decreased its debt ratio in 2009.
33
Horizontal Analysis
Balance Sheet Accounts
Differenc 2009 ASSETS Cash balances wid other banks Lendings Investments Advances fixed assets defferd tax assets other assets TOTAL LIABILITIES bills payable Borrowings Deposits & other acc sub-ord loans liabl against assets deferred tax liab Other liab TOTAL Net assets 13356055 3497054 14444143 39431005 10078016 2 5128428 5535038 18217188 5 2627051 17553525 14303670 7 2997300 471519 3219796 16990589 8 12265987 2008 e 14879230 7333002 8392950 28625915 99179372 3810331 3812788 16603358 8 1839077 14964087 13183928 3 2998500 736298 2603113 15498035 8 11053230 %age -1523175 -10.2369 -3835948 -52.3107 6051193 72.09852 10805090 37.74583 1600790 1.614035 1318097 34.59272 1722250 45.17036 16138297 9.719899 787974 42.84617 2589438 17.30435 11197424 8.493238 -1200 -0.04002 -264779 -35.9608 616683 23.69021 14925540 9.630601 1212757 10.97197
34
ASSETS ANALYSIS
120,000 100,000 80,000 60,000 40,000 20,000 2009 2008
LIABILITIES COMPARISON
2009 2008
D epos its
Loa ns
Internship Report on Askari Bank interest earned interest expensed net mark up/interest income loans & advances value of investment bad debts written off interest income after provision Non markup/interest income fee,comm,brockerage income dividends income income from dealing in for curr gain on sale of inv unleasing gain other income total non markup/interest income Non markup/interest expense admin exp other pro/write offs other charges total non markup/interest expense Profit before taxation current yrs prior yrs Deferred Profit after taxation profit brought forward profit available for appr. 15143241 8685624 6457617 3920240 1501 3921741 2535876 1072868 137079 655761 2361251 1728 336809 4565496 7101372 4789536 12051 4801587 2299785 98535 -233950 -245812 -381227 2681012 1799979 4480991 12596921 6977313 5619608 1128137 376 1128513 4491095 1013660 109326 584344 112474 -2308 321758 2139254 6630349 3277353 6141 3283494 3346855 983875 113006 1096881 2249974 1617597 3867571 2546320 1708311 838009 2792103 1125 2793228 -1955219 59208 27753 71417 2248777 4036 15051 2426242 471023 1512183 5910 1518093 1047070 -885340 -358818 -1478108 431038 182382 613420 20.21383 24.48379 14.91223 247.4968 299.2021 247.514 -43.5355 5.841012 25.38554 12.22174 1999.375 -174.87 4.677739 113.4153 7.104045 46.14038 96.2384 46.23407 -31.2852 -89.985 -317.521 -134.756 19.15747 11.27487 15.8606
36
InterestIncom e
InterestE xpense
NetMa rkup
5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 -
PROFIT ANALYSIS
2009 2008
P rofit After T a x
37
4 0 %
6 0 %
38
Vertical Analysis
Balance Sheet Accounts
2009 ASSETS 7.33156765 cash balances with other banks lendings Investments advances o.fixd assets other assets TOTAL LIABILITIES Bills payable Borrowings Deposits&other acc Sub-ord loans liabl against assets deferred tax liab 13356055 3497054 14444143 39431005 10078016 2 5128428 5535038 18217188 5 1.44207268 2627051 17553525 14303670 7 2997300 471519 9 9.63569378 4 78.5174435 7 1.64531425 9 0.25883192 1839077 1.107654 14964087 9.012687 13183928 3 79.40519 2998500 1.80596 7 63.1803069 8 7.92885411 5 21.6449453 8 55.3214685 1 2.81515888 1 3.03836017 3 14879230 8.961578 7333002 4.416577 8392950 5.054971 28625915 17.24104 99179372 59.73452 3810331 2.294916 3812788 2.296396 16603358 8 2008
736298 0.443463
39
Internship Report on Askari Bank 7 1.76744946 other liab TOTAL Net assets 3219796 16990589 8 12265987 1 2603113 1.567823 15498035 8 11053230
40
Internship Report on Askari Bank as well as Pakistani currency with other banks due to this balances with the other banks whether outside the Pakistan or inside the Pakistan have been increased. While investment have been decreased due to making balances with the other banks and so advances increased by giving more to the customers so earning power also increased. In 2009 bank not lend money to the financial institutions. Banks operating fixed assets have been decreased to a small extent due to this profit also is increased because bank is the service organization and for service organizations no need of more operating fixed assets. Banks deposits and other accounts have not been increased to the same extent as bank is giving advances. Well that shows a positive trend because bank expenses would be automatically decreased that are due to cash management. Banks net assets have been decreased because of less operating fixed assets and also due to increase in liabilities. Balance Sheet shows the assets are more contributed by the Advances and liabilities are more contributed y the Deposits that are favorable for the Bank. Overall result is less profit for 2009 as compared to 2008. But this has certain different reasons these are as follows Increase cash and balances with the other banks More advances Increase in deposits
All these reasons are favorable to the bank in year 2009 because at one side banks assets have been increased in the form of advances and at other side markup income increased due to deposits because bank can more invest it.
41
SWOT Analysis
SWOT (Strength, Weaknesses, and Opportunities& Threats) analysis of AKBL is described below:
Strengths
The management of the bank trusts in customer focused banking instead of product oriented banking. It offers phone banking & online banking services. It operates full day and is leading private sector bank. It has the biggest ATM network as well. It is sensitive to ethical banking, legal concerns related to banking and its overall public image. AKBL has got a well-developed on-line system in most of its branches. Remittance Department is working very efficiently in transferring the funds of people due to this system. The Bank has also started ATM facility in most of its branches. 24-hour Banking is new trend in Pakistan and AKBL has also taken apart in this trend.
42
Internship Report on Askari Bank One distinctive feature of the Bank is that it is the only Bank working for the welfare of army officers, which was established by Army Welfare Trust. The productivity of the Bank is very good. Bank is providing a high quality service to its customers. AKBL have strength that most of the imports which are done in Multan are handled by AKBL Multan.
Weaknesses
AKBL has lesser number of branches as compared to many other banks. Due to this problem, army officers can not avail the benefits of their own Bank. Manual bookkeeping, lack of centralization and specialization are also hurdles for the bank. The human resource department is not performing the function of selection and recruitment very effectively. Selection process is not on merit due to which competent persons cannot be selected. Bank should boost the product development and increase the range of facilities offered for customers. Bank is weak in its credit management. Bank should lend to very sound parties and increase its payment rate.
Opportunities
Government is taking very bold steps to promote IT in Pakistan. AKBLhas an opportunity to take benefits from advancements in technology. AKBL is surrounded by many competitors. It has an opportunity to do aggressive marketing to increase its business. AKBL may increase its branches in competitive areas.
43
Internship Report on Askari Bank It has huge business; therefore it can attract a big amount of foreign investment. It has sturdy prospective for growth and continuous increase in the Deposits. It has overseas workings and many branches in small villages. It can improve its Islamic Banking. It can get strident upsurge in imports and exports.
Threats:
AKBL has many competitors, which are continuously increasing its products and market aggressively. It may cause its customers to shift to competitors. It has high employee turnover and it charges too high to customers as interest. Rate of return is low.Staff is also not much experienced to tackle tough competitors. Some other Banks have competent taskforce, which is also a threat for AKBL. because human resource is the most valuable factor. Due to the increased bad situation of Pakistan in which army is considered to be involved increase the frequency of withdrawals, which would decrease deposits.
44
45
S.NO FACTORS WEIGHT RATING WEIGHTED SCORE EXTERNAL OPPORTUNITY: 1 Modernized technology 10 4 0.40 2 Investments 10 4 0.40 3 Foreign trade 10 3 0.30 4 Leasing business 10 3 0.30 5 Commercial financing 10 3 0.30 EXTERNAL THREATS: 1 Market Competition 10 2 0.20 2 Govt. Policies 10 2 0.20 3 Unstable political forces 10 2 0.20 4 Inefficient team 10 1 0.10 5 Low Advertising 10 2 0.20 Poor (1), Below Average (2), Above Average (3), Superior (4) TOTAL WEIGHTED SCORE
46
The above graph depicts SWOT analysis matrix that how Askari bank can work better to deploy its strengths to avail market opportunities and how threats and weaknesses can be can be handled. Askari bank has a positive high credit rating and this can be further enhanced with littlebit extra effort. Askari banks also posses strong and effective business process. The reason behind this that they have invested hefty money in deployment of information systems according to the needs of each dept.s functions and process. On the other hand, organizational politics can have adverse impact on organizational success. High market competition also threats in banking sector as Govt. policies are in favor of FDI which may cause the increase of competition. Also, banks products range has been increased with the demand in the market and technological demands. Askari bank also has the challenge to find skilled people in the country, because with the passage of time, new products and processes have been introduced in developed countries. To benchmark these processes in Pakistans banking system, qualified team is required.
47
Critical Weighted Weighted Weighted Success Weight Rating Rating Rating Score Score Score Factors Advertising 0.20 2 0.40 2 0.40 3 0.60 Service Quality 0.15 4 0.60 3 0.45 4 0.60 Competitiveness 0.10 3 0.30 3 0.30 2 0.20 Management 0.15 4 0.60 3 0.45 3 0.45 Financial 0.10 3 0.30 2 0.2 4 0.40 Position Customer 0.05 4 0.20 4 0.2 4 0.20 Loyalty Expansion 0.05 3 0.15 3 0.15 4 0.20 Market Share 0.20 3 0.60 2 0.4 4 0.80 TOTAL 1.00 3.15 2.55 3.45
48
49
Barriers to entry:In an industry, significant structural components are used to limit the new competitors entry into the market. In Pakistan, Govt. policies are very much in favor of FDI and local investment in all industry specially in banking sector. Number of banks has been opened in Pakistan in recent years, so barrier to entry are not much in favor of banking sector in Pakistan. Rivalry:Competition has increased in Pakistan due to large number of banks. The foreign banks with huge amount of investment and automated way of business processing are have increased the market competition. Substitutes: the variety of products ranges have been introduced in banking sector. To remain competitive and to be a market leader, substitutes have been introduced by Askari bank with response to target market. Substitutes on the other hand also increase competition with current products of the organization so reasonable comparison should be made to Ancash all products ranges. Power of Suppliers: Suppliers also impact on business. In banking sector, the different Information system vendors sometimes put pressure on organizations to restrict the use of that system. Like SAP, a joint ERP and Banking (IS) provider in the
50
Internship Report on Askari Bank world, sometimes restrict its users to buy its other products to make its integration much better. Power of Buyers: Buyers possess important status in real market. Bargaining powers of buyers sometimes affect interest rates to be reduced in the market. The Quantity or volume is the major factor to determine buyers bargaining power.
51
This model shows the market attractiveness in the industry. Askari bank has resources to penetrate in existing market. Also product development is helpful to remain competitive in the market, because with the advent of technology, new products needed in the market. New markets and market development strategies are also required by compete in banking
52
Conclusion
After spending six weeks in different departments of the bank, interacting with the employees, getting their views, observing the organizational structure and design, I have come up with the following suggestions that in my view, will definitely improve a few weaknesses observed in the bank by me. 1. Flexible Policies The bank should adopt flexible policies, especially in the areas of recruitment, promotions, evaluation of employees otherwise the high turnover observed in the bank will continue to create problems for the bank now and in future. 2. Job Security The employees of the organization should be ensured about their job security to avoid any pressure on employees performance. 3. Permanent Hiring Fresh hiring should be made on permanent basis which will increase the motivation among employees. 4. Trainings On the job and off the job trainings sessions should be conducted to improve skills of the employees as well as to get them updated with the changing rules, regulationsand procedures. 5. Perks and Fringe Benefits Perks and fringe benefits shall be enhanced according to the increasing inflation and market competition.
53
Recommendations
Measures should be taken to resolve internal conflicts or internal office politics, so that work environment remains smooth and calm. Coordination among the Co-workers is required to achieve the targeted results. Updated software technologies should be adopted to enhance the services and customer facilitation. Work environment should be flexible. Proper delegation of work. Customers should be given some sort of facilities which can convince people for investment and go for Askari bank for Exports and Imports. First floor of bank is much congested, there is needed to work on that. There is not a proper environment of customer dealing on that floor thats why customer feels difficulty in that. Accounts department was much congested, so area of that department should be extended. After annual closing of bank there should be a get together of all the employees of bank which can give them a healthy atmosphere to work. Few of the employees used to interfere in others work so they should be strictly advised to perform their own duty well.
54
References
www.askaribank.com.pk www.pakbiz.com Edward. W Schin: 1985, A management system for information Business: Prentice Hall, P-243 S.Sadagopan: 2004, Management Information System: PHI learning Pvt. Ltd., P123 Alexander Kossowski: 2007, Strategic Management: Porter's Model of Generic Competitive Strategies - Theory and Analysis: GRIN Verlag, P-121 Amit Konar: 2007, Artificial Intelligence and Soft Computing: Behavioral and Cognitive Modeling of the Human Brain, Volume 1, Taylor & fFrancis Group, P-234
55