You are on page 1of 50

Arvind

Brands & Retail Powerhouse

3E Promise

E1 - Experience Unmatched in the Fashion Industry

E2 - Efficient Work Culture which Facilitates High Impact Performance

E3 - Enjoyable Work Culture with Loads of Fun

E1 Experience

We offer you an Experience unmatched in the Fashion Industry

Brands

Brand Management of Finest Portfolio of Brands

Retail Operations

Retail Operations of Formats spanning from Value - Mass Market Retail to Bridge to Luxury retail and also in Global Markets

Supply Chain

Management of a Complex Supply Chain with Technology Leverage

E1 Experience

You will have Experience of Managing Unmatched Portfolio of Fashion Brands in India
Product Brands ( Licensed)

Retail Brands

JV Brand

Product Brands (Owned)

IZOD .Colorful, Youthful, Outdoor, American

A BRAND FOR THE YOUNG PROFESSIONALS The Fresh New Sensation : Arrow New York

THE
FRENCH

WOMAN
FEMININE

ACTIVE FASHION CONSCIOUS INDEPENDENT OPEN MINDED POSITIVE SEXY CHIC

Brands

Arvinds Unique multi-brand, multi-price point & multi-channel strategy will provide you the Experience to understand Consumers across the Income Pyramid
Income Pyramid in 2015 (households mn.)

Bridge to Luxury

Globals (3)
Affluent

India 1

Premium Brands

Strivers & Seekers (61) Upper Middle Class

Value Retail

Aspirers (106)
India 2

Middle Class

Arvind Portfolio Caters to Addressable Market of 170 Mln Households

Brands

Your Retail Experience will also Extend to Global Markets

Retail Operations

You will get the experience of managing multiple retail formats from Bridge to Luxury to Value Mass Retail
Retail Format Brand

Department Store
Apparel Specialty Retail Bridge to Luxury Premium Youth Value

Debenhams Next
Gant / Energie / Nautica Arrow / USPA / Izod / Elle Flying Machine Megamart / Big Megamart

Arvind: Track Record

Arvind is the Most Experienced in Premium Retailing, being the first to start Exclusive Brands Stores as early as 1993 with cutting Edge Retail Practices

Arvind: Track Record

Arvind has Rich Experience in setting up and Operating Large Format Stores

Store Size: 35,000 60,000 Sq. Ft.

Flying Machine Stores

Experience

You will have a chance to manage a Complex Supply Chain with High Technology Leverage

25+ Brands 15 Categories 20 Sub Categories Multiple Sizes Warehousing Outsourcing from 100+ Factories & Imports

Multiple Channels SKU Complexity in Replenishment Inventory Control

Return Logistics

Leveraged on 2 ERP Platforms

3E Promise

E1 - Experience Unmatched in the Fashion Industry

E2 - Efficient Work Culture which Facilitates High Impact Performance

E3 - Enjoyable Work Culture with Loads of Fun

Efficient Work Culture

Our HIP Model will make you an Efficient Business Leader

Efficient Work Culture

Arvind through Its Cutting Edge HR Practices Facilitates High Impact Performance

Continuous Training & Development through gh

Career Progression through

Employee Engagement Program

HIP PMS [High Impact Performance - Performance Management System]

Ranked No. 1 in Retail Industry in Indias Best Companies To Work For Survey of Top 535 Companies done by

Efficient Work Culture

Our Organization Structure is lean / flat / simple to bring out the Best in You
Information Technology Human Resources

Finance

Logistics

Sourcing

Shared Services

Business Groups
Tailored Clothing & Sportswear

Denim & Youthwear

Womens Wear

Value Retail

Design & Merchandising Wholesale & Retail Sales Operations Marketing Licensing

Efficient Work Culture

Our Team has Delivered Spectacular Results over the Last Few Years
Sales Sales

Operating Profits
2500
255 205

Rs Crs Crs Rs.

2500

Operating Profits

250

2000
1000

1500
800
550 250

155 105 60 55 5 100

1000

500

30

0
2005-06 2009-10 2010-11 2011-12 2014-15
(45)

(17 ) 2005-06 2009-10 2010-11 2011-12 2014-15

3E Promise

E1 - Experience Unmatched in the Fashion Industry

E2 - Efficient Work Culture which Facilitates High Impact Performance

E3 - Enjoyable Work Culture with Loads of Fun

Efficient Work Culture

You will not only get Experience and become Efficient but will also have Great Fun

3E Promise
Experience
+

Efficient

Enjoyable

Brands

Retail Operations

Supply Chain

7 Enriching Summer Projects for 2013


SL 01 02 03 04 Specialization Marketing Marketing Finance Finance Project Title Consumer Decision making hierarchy in retail environment Relative importance of various Mass Mediums in delivering ROI for Brand Arrow Working capital Trend Analysis Receivables for Arvind Brands & Retail Business Modeling and Profitability Trend Analysis across Channels for Arvind Brands & Retail

05
06 07

Operations
Marketing Marketing

Enhancing Excellence in Value Apparel Retailing (Megamart ) in India


USPA Kids Preparing for the big Chukker Determining a Game Plan for Flying Machine to achieve market leadership in Indian Youth market

Projects # 1 Consumer Decision Making Hierarchy in Retail Environment

Brief Description & Scope of Project

Retail as an industry is growing rapidly and so are the enclosed spaces dedicated to premium retail. These enclosed spaces are in the form of exclusive outlets, showrooms, multiband spaces etc. Most of the retailers today would want to understand very strongly , how does consumer decision making happen once the consumer is inside the store/ showroom .i.e. what is the most important parameter followed by other parameters. It is this hierarchy of parameters which decides the retail space design , the conduct of the manpower inside the store , merchandising inside the stores etc

Key Deliverables

Project Guide Location

1. Identify the critical parameters affecting consumer decision making inside the stores 2. Identifying the relative weight ages of these parameters 3. Constructing a consumer decision making flowchart. 4. Trying to construct a consumer satisfaction model and predictive model to predict consumer conversion inside the store Mr. Amod Choudhary Retail Head AGI (Arrow Gant IZOD) Bangalore

Projects # 2 Relative importance of various mass mediums in delivering ROI for Brand Arrow
Brief Description & Scope of Project
There are at least 3 mass mediums viz. Television , Print, Outdoors, which are being increasingly leveraged by the brands to entice their consumers. Each of these mediums have their own strengths and weakness. Understanding the nuances of the medium qualitatively and quantitatively and bringing in the understanding on how a consumers responds to these mediums is key to delivering this project

Key Deliverables

1. Quantitative & Qualitative understanding of strengths and weakness of these mediums as channels of communication to the consumers 2. Arriving at a model to gauge ROI of various mediums 3. Arriving at an ideal mix of these channels in terms of investment and in terms of usage for brand Arrow

Project Guide Location

Mr. Rishi Vasudev COO & Mr. Amod Choudhary Retail Head AGI (Arrow, Gant , Izod) Bangalore

Projects # 3 Working Capital Trend Analysis Receivables for Arvind Brands & Retail
Brief Description & Scope of Project
One of the trends being witnessed in multiple channel based brands business is increasing exposure to receivables with many customers moving into Sale or Return (SOR) basis. Companies need to have appropriate Credit management system and forecasting models in working capital for efficiently operating with appropriate investment. The study will throw light on trends in such practices and possible recommendations to effectively manage the same

Key Deliverables

1. Trend Analysis showing receivables turn across geographies and channels 2. Risk analysis in terms of exposure and write off due to poor credit managements 3. Recommendation and construct a model for turnaround time. Mr. S. Kannan CFO Arvind Brands & Retail

Project Guide
Location

Bangalore

Projects # 4 Business Modeling and Profitability trend analysis across channels for Arvind Brands & Retail
Brief Description & Scope of Project
Arvind Lifestyle Brands & Retail operates across multiple channels which have different implications in terms of growth drivers, profitability and cash to cash cycle. With emphasis on securing growth , its important to understand the various drivers and construct a business model to represent the various challenges posed by business.

Key Deliverables

1. 2. 3. 4.

Trend analysis of channel wise growth in few brands over last two years. Key insights on growth enablers and challenges Construction of business model showing the variability and growth potential Risk Analysis

Project Guide Location

Mr. S. Kannan CFO, Arvind Brands & Retail Bangalore

Projects # 5 Enhancing Excellence in Value Apparel Retailing (Megamart) in India

Brief Description & Scope Megamart (Arvind Retail) has recently re launched itself with new look, branding and value proposition . This project would involve to understand the impact of the of Project
following 1. Understand Customer profile post new launch , rebranding and pricing policy of Megamart. 2. Evaluate the expectation of the customers in all areas of pentagon viz 1. Value 2. People 3. Service Standards 4. Product 5. Communication. Evaluate Gap analysis of the expectation and delivery on the 5 parameters

Key Deliverables

Project Guide
Location

1. Gap Analysis, findings & recommendation of strategic road map to narrow and close the gap b/w expectation and delivery. 2. Defining uniform service standards based on findings in gap analysis. 3. Defining Optimal store size (based on customer expectation & product offerings ) Mr. Sathish Bhat Chief of Operations Megamart (Arvind Retail) Bangalore

Projects # 6 USPA Kids Preparing for the big Chukker

Brief Description & Scope USPA Kids is a fast growing business, while there is growth being driven by inorganic expansion the business needs to put together a plan to grow fit while of Project

going through the fast growth phase. The project is to prepare an action plan for the brand to become the market leader in Boys Premium western apparel for the age segment of 4-14 yrs.

Key Deliverables

Project Guide Location

Market leadership action plan on the following parameters 1. Brand Revenue 2. Brand footprint expansion (Network expansion- Retail , dept stores & multi brand stores , category specific expansion) 3. Improvement in PSFPD across various channels. 4. Category productivity (Realized Av MRP, Maximize sell through , replenishment opportunities , total revenue by category Mr. Alok Dubey COO Flying Machine ,USPA & Energy (FUE) Bangalore

Projects # 7 Determining a Game Plan for Flying Machine to achieve market leadership in Indian Youth Market
Brief Description & Scope Understanding the Indian Youth Market in terms of parameters like purchase patterns, consumer touch points, product, impactful promotions etc in the of Project

apparel brands space. Doing a thorough analysis of Flying Machine & competition in terms of the product /brand differentiation, trade policies/approach differentiation etc. Preparing a brand perception map of Flying Machine and the competition in the minds of Indian Youth. Doing a trade research to understand the pros and cons of Flying Machine and suggest the best way forward to improve our market share

Key Deliverables

Project Guide Location

Road map to gain market leadership position among the youth market A comprehensive business plan which comprises of the growth plan which can include Expansion Plan in terms of new customer touch points, marketing /promotional plan, product plan, Retail- Channel Plan etc- SWOT analysis of Flying machine and nearest competition brands. Suggest new avenues/Channels of driving business of Flying Machine through research. Mr. Alok Dubey COO Flying Machine ,USPA & Energy (FUE) Bangalore

For all the 6 project the following are the benefits the students will be eligible

Stipend

Rs 25,000/- per month for 2 months

Accommodation & Food

Company Guest House accommodation on twin sharing with Breakfast / dinner will be provided.

Project Travel

One Travel to Bangalore and Back will be borne by the company. All summer project related travel & stay incurred will be reimbursed by the company

You might also like