Managerial EconomicsAssignment Schedule

Class Hour 54 Course Credit 3 Teaching Method

Lecture 3 And Case discussion

Week

Chapter
z Chapter 1 : z z z z z z z

Lecture Content
How is Managerial Economics Useful? Why do Profits vary among Firms? Role of profits in the Economy Role of Business in Society Economic Process Optimization

Hours

Basis Concept

Chapter 2 : PART 1: Introduce Economic Analysis

Marginals as the Detivatives of Functions Marginal analysis in Decision Making Incremental Economic concept analysis in 3

Lecture And Case discussion

z Chapter 3 : 3 Market Demand & Supply z z

How

the

internet

affect Lecture

Demand and Supply? Market demand function and curve. Demand and Supply 3

conditions for Economists

Chapter 4 : 3 Consumer Behavior PART 2: Chapter 5 : 4 Consumer Demand Demand Elasticity

z z z z z

Measuring Market Demand Demand sensitivity analysis: Elasticity Price Elasticity of Demand Price elasticity and Marginal revenue Cross-price Demand elasticity of 3 Lecture 3 Lecture

1 Compiled by LiuYan, SuongJian Copyright 2008 Management Panel of GDUF All rights reserved.

Week

Chapter
z Chapter 6 :

Lecture Content
How to estimate the demand curve? z z Regression analysis Consumer interview and

Hours

Teaching Method

Demand Measure

Lecture

market experiments z z z z Chapter 8: 7 Production strategy z z z z z z Trend analysis Exponential method Econometric methods smoothing 3 Lecture

Chapter 7 : 6 Economic Forecast

Production Functions Law of diminishing returns to a factor Input combination choice What makes cost analysis difficult? 3 Lecture

Chapter 9 : 8 PART 3: Production process and cost Chapter 10 : 9 Pure Competition Cost Analysis & Estimation

Incremental and sunk costs in decision analysis Short-run and Long-run costs Learning curves and 3 Lecture

Economies of scope z z z Profit Maximization in 3 Lecture

competitive markets Marginal cost and firm supply Competitive equilibrium market

Chapter 11 : 10 Competitive Market Police

z z z z z

Competitive market efficiency Market failure Subsidy and tax policy Competitive market strategy Profit Maximization under 3 Lecture

Chapter 12: 11 Monopoly and Monopsony

monopoly z z z Social costs of monopoly Social benefits of monopoly Competitive strategy in 3 Lecture

monopoly markets

2 Compiled by LiuYan, SuongJian Copyright 2008 Management Panel of GDUF All rights reserved.

Week

Chapter
z Chapter 13 : Monopolistic z z z z z

Lecture Content
Contrast between monopolistic competition and Oligopoly Monopolistic process Oligopoly Models Market structure measurement Sequential game Dominant strategy and secure strategy price-setting competition

Hours

Teaching Method

12

Competition and Oligopoly

Lecture

13 PART 4:

Chapter 14: Game Theory

z z

Randomized

strategy

and

Lecture

Nash equilibrium First-mover advantage

Imperfect Competition Chapter 15 : 13 Pricing Police z z z z z z Chapter 16: 14 Labor Market Police z z z Chapter 17 : 15 PART 5: Risk & Uncertainty z z z z Chapter 18 : Investment Police z z z Pricing rules-of-thumb Markup pricing and profit maximization Price discrimination Multiple-product pricing Transfer Pricing Marginal revenue product and optimal employment Optimal combination of 3 Lecture 3 Lecture

multiple inputs Optimal levels of multiple inputs Utility theory and risk analysis Why lotteries are popular Adjusting the valuation model for risk Uses of game theory in risk analysis Capital budgeting process Steps in capital budgeting Capital rules Optimal capital budget budgeting decision 3 Lecture 3 Lecture

Long-term Investment Decision 16

3 Compiled by LiuYan, SuongJian Copyright 2008 Management Panel of GDUF All rights reserved.

Week

Chapter
z z Chapter 19 :

Lecture Content
Coase theorem Agency problem and agency cost z z z z z z Excessive risk-taking problem Information problem Corporate governance How do you regulate a global economy? asymmetry

Hours

Teaching Method

17

Organization Design

Lecture

18

Chapter 20 : Public Police

Solving externalities Additional improving management methods for public

Lecture

18

Construe

z z

Review Cases Comprehension

Note

This course assignment is scheduled for 54 class hours, 18 class weeks of one semester.

4 Compiled by LiuYan, SuongJian Copyright 2008 Management Panel of GDUF All rights reserved.