ACKNOWLEDGEMENT

The satisfaction and euphoria that accompanies the successful completion of the task, Would be incomplete without mention of the people who made it possible, because after all success is an epitome of hard work, severance, undeterred missionary zeal, stead fast determination and most of all the encouraging guidance. So with immense gratitude, I acknowledge all those whose guidance and encouragement served as a beacon light and crowned my efforts with success.

I express my sincere thanks to Prof. Manoj Pandey for guiding me through the project. His relentless encouragement and invaluable advice helped me immensely in accomplishing my objectives.

It is my pleasure to express my gratitude to all the faculty members of ALLIANCE BUSINESS ACADEMY who encouraged me to carry on with this work.

I express my sincere thanks to all my friends who have either directly or helped me in my project.

DECLARATION
I hereby declare that this project work entitled " A Study Examining the Perception of retail industry towards Radio Frequency Identification Technology " has been carried out by me under the guidance of Prof. Manoj Pandey towards the partial fulfillment of the requirements for Master of Business Administration Post Graduation of Bangalore University during the 4 th Semester and assure that this has not formed a basis for the award of any degree by Bangalore University or any other University.

Reg .No.: 03VWCM6070 Date: Place: Bangalore Signature (PRADEEP.B)

EXECUTIVE SUMMARY
Radio Frequency Identification (RFID) is the combination of a unique identification technology and radio frequency based communication technology, which automatically identifies unique items using radio waves. Objects are identified by a tag that comprises of a microchip that stores a unique serial number identifying the product What retailers think of the technology on a broader basis and how much they really understand about it? To get a more holistic view of their mindset and gauge their current awareness and perceptions of RFID, the project titled Study Examining the Perception of retail industry towards Radio Frequency Identification Technology was conducted. The survey included a brief explanation of RFID and a wide range of questions to understand How do respondents perceive RFID? Which benefits stemming from RFID are most important to them? What concerns them the most? What would make them willing to accept RFID?

A total 50 retail outlets representing 10 different retail markets were visited in order to represent virtually the entire retail industry to the best possible extent. The questionnaires were administered to the store managers in person, with a brief explanation of RFID technology. The questionnaire was made as comprehensive as possible to cover various aspects related to the research. The questionnaires were administered only to those respondents who showed genuine desire towards the research and the technology

THE MAJOR FINDINGS WERE

42% of retailers have a favorable perception towards RFID technology where as 48% didnt know or had no opinion 40% of retailers said implementing RFID would raise the cost of consumer goods. The major potential benefits from RFID are Instant access to more product info Faster recovery of stolen items Instant access to product availability info

70% of respondents said they were extremely concerned about the use of consumer data by a third party.

Major Factors affecting willingness to buy RFID are Legislated privacy protection The ability to disable RFID tags at the store after purchase.

40% of respondents expect the impact of RFID on customer privacy to be greater than other technologies (cell phones, debit/credit cards, frequent shopper cards, smart cards and camera phones).

One-third of the respondents said it will be two to five years until RFID will be a reality.

SUGGESTIONS MADE
consumer should be one of the key elements

retailers are looking for information debunk myths of retailers use the timeline to build consumers knowledge

1
THEORETICAL BACKGROUND

2
DESIGN OF THE STUDY

3
INDUSTRY &RESPONDENTS PROFILE

4
DATA ANALYSIS & INTERPRETATION

5
FINDINGS & SUGGESTIONS

ANNEXURE

BIBLIOGRAPHY