Pakistan is a growing economy with a real GDP growth rate of 5%. The mushroom growth of coffee houses, eateries, supermarkets, etc., is a proof of that. Impulse Buying occurs when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately.
Pakistan is a growing economy with a real GDP growth rate of 5%. The mushroom growth of coffee houses, eateries, supermarkets, etc., is a proof of that. Impulse Buying occurs when a consumer…