Amy Elysse Harrison

amyelysseharrison@gmail.com 353 East 300 North Apt 58 Provo, UT 801-623-8844

Relevant Experience
Social Media Analyst/Program Director NUVI, Sandy, UT

April 2013-June 2013

Analyzed social media mentions for 5-10 companies per week Consulted with customers to help them more strategically use the NUVI social media monitoring platform Collaborated with NUVIs public relations agency on media relations; wrote social media reports resulting in news stories on ESPN, Deseret News and KSL Radio, which created 4 direct sales leads

PR Coordinator McKay School of Education, BYU, Provo, UT

Intern

April 2012-April 2013

Participated on social media team to conceptualize and carry out strategic social media campaigns Wrote and edited three to four news articles each month for the McKay Schools news website Pitched news stories and events to BYU media outlets, blogs and local school districts Collaborated with web team members to strategically restructure website content January 2013-April 2013

Provo City School District, Provo, Utah

Produced collateral as part of a class curriculum including a video and a web-optimized press release Wrote a comprehensive social media strategy for the District as my final project

Team Leader/Social Media Analyst The Awful Waffle, Provo, Utah

January 2013-April 2013

Conducted secondary and primary research campaign as part of a class curriculum to increase customer visits and retention Analyzed social media data and suggested improvements to the restaurant owners

Member of PRSSA

Rulon L. Bradley Chapter, BYU, Provo, UT

January 2011-Present

VP of Member Services April 2012-April 2013; coordinated event planning and chapter award submissions Presenter at October 2012 PRSSA National Conference Chapter Development Session in San Francisco Director of Programming for 2012 Regional Conference: Three-day conference with more than 120 attendees from states across the Inter-mountain west. Writer for the chapter newsletter

Reporter The Universe, Provo, UT

August 2012-December 2012

Promoted news articles using social media Conceptualized, conducted interviews for and wrote two to three news stories per week

Account Coordinator BYU Bradley Public Relations Agency, Provo, UT

August 2011-April 2012

Planned and implemented a promotional social media strategy for BYU student startup pickmybracket.com; generated more than 650 total Facebook likes, 2,300 unique website visits within one week and articles on sports and technology blogs Pitched media to cover training events for national non-profit Enough Is Enough; received media hits in Deseret News and KSL.com Developed a strategy to launch Enough Is Enoughs child Internet safety program in Utah Helped plan a training event for more than 50 community leaders throughout Utah for Enough Is Enough

Education
Brigham Young University Major: Communications Emphasis: public relations (3.92 GPA) Minor: French

August 2010-December 2013

Academic Scholarship; Fine Arts and Communications Deans List (2011 and 2012)