Professional Documents
Culture Documents
Brands Media
A reflection...
http://www.flickr.com/photos/bip/
Br o a d b a n d C u l tu r e
We decide who gets to market to us We value trust more than anything We actually collaborate We sell our Attention Data becomes enormously valuable
Collaborate or Die
Agency 2.0
The cashless society (e-money, mobile cash) Mashed Access Networks New display technologies and mobile projection Device morphing Fuel cells and other new battery technologies ePaper / the digital book Frappers / 3D Printing The rise of Multi-Touch Technologies Decentralization, Social Production & Crowdsourcing Time, location, device shifting is expected everywhere Mobile Me becomes default: mobile = life depository Smart Clothing Cloud Computing The Internet of Things
Good news for you: Finding and being Found is what matters
Co-Creation
People used to pay for Content Now they pay for Meta Content
Users = = Users
Advertising =
<=> Users
Money
This is over
Trustol - or death
7.5
5.0
2.5
Was
Is
Together, Broadband Culture and Mobility will re-define how we think about:
Privacy Authority Ownership / Copyright Selling (and Marketing) Production Requirements Work Education
Massive Disruption... + - ?
Advertising, Take 2
Trust
Open
Closed
Chaotic
Orderly
Untested
Safe
Orderly Untested
Open
Chaotic
Closed
Safe