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TABLE OF CONTENTS

S. NO.

CONTENTS

PAGE NO.

1.

Introduction

02-05

2.

Company Profile

06-32

3.

Conceptual Background

33-47

4.

Research Methodology

48-56

5.

Data analysis and interpretation

57-69

6.

Findings and suggestions

70-71

7.

Practical Learnings

72-75

8.

Conclusion

76

Bibliography

Annexure

INTRODUCTION

INTRODUCTION ABOUT TOPIC

The study has to be made to improve the Best Price Modern Wholesale Stores market potential in the Raipur city, and for this you have to undertake the project title:

Study Of B2B Membership & Marketing Of Bharti Walmart- Best Price Modern Wholesale Store

The project is carried on in Raipur city and try to promote membership and at the same time aware businessman about this new concept of modern wholesale.

OBJECTIVES OF THE STUDY

The project revolves around, finding out the process of membership & marketing: 1. To aware the people about the Bharti Walmart- Best Price modern wholesale store. 2. To study the customer perception about the new concept of modern wholesale. 3. To study the level of customer satisfaction about the store. 4. Expanding the member base of Best price modern wholesale store in Raipur.

SCOPE OF THE STUDY

Overall, the project gives fine insight of market condition for a new entry in a wholesale market section. It also gives a model designed for a new entry in a market and acceptance level of the customers.

LIMITATIONS OF THE PROJECT

This project has faced some of the limitations. As limitations could impure the projects transparency & its authenticity, it was necessary to minimize the limitation to some extent. Some of the limitations cannot be minimized whereas it was possible in some cases and due steps were taken to increase the reliability of project.

LIMITATIONS

1. Due to time constraints, a sample was chosen on the basis of convenience so as to be the representative of total retail shops, hotels of Indore city. 2. Poor feedback from some of the retailers was a hurdle in carrying on the research work effectively. It was observed that some of them responded partially while some refused to cooperate. 3. Giving excuses like lack of time hampered the performance. 4. Retailers were giving vague information. Also some time they were giving information on the basis of their personal judgment.

COMPANY PROFILE

BEST PRICE
Best price is a modern wholesale store for business member only and work in the format of SAM CLUB OF WALMART. Best price is a cash and carry store and offers free membership to their members and hence allow them to purchase in their store. A easy process of membership making is followed in which a person who is Reseller, have 0ffice and Institution or belong to Horeca have to summit their business license along with the invoice copy and a identity proof then the membership card is allocated to them with the name of their firm ,person name and the his photo. MISSION ENABLING THE BUSINESS TO PROSPER .EVERY SINGLE MEMBER.

BENEFITS TO MEMBERS Best price is a one stop shop for all the needs of member. Best possible prices, to enable member to maintain profits day after day,everyday. Members get a consistent product quality and availability. Relevant product assortment based on members needs. Member can treat Best Price as their Godown. Best price is members buying agent.

All the possible help is given to make the business of members to grow and prosper. 1. Seminars and training program on Latest industry trend. Live cooking demos by renowned chefs. Food safety and quality control Assortment planning. Inventory management. Store layout
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Taxation. My Partner programme that includes seminars on taxation for Kirana owners, food safety & hygiene workshops & live demonstrations for hotels, restaurants and caterers.

2. Model Kirana store to learn how to run members store more efficiently. The Best Price Modern Wholesale store situated at Bhanpuri, Bhilai Bilaspur Bye Pass Road, Ring Road No 2, Raipur, is spread over 53,000 square feet and stocks over 5,500 items, including a wide range of fresh, frozen & chilled foods, fruits & vegetables, dry groceries, personal & home care, hotel & restaurant supplies, apparels, office supplies & other general merchandise items, which are available at competitive wholesale prices, allowing retailers and business owners to lower their cost of operations. Best Price Modern Wholesale store is a one-stop business-to-business store that meets the day-today needs of restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas stores, retail store owners, offices and institutions. The assortment, service and layout of the Store is customized to specific needs of members who can walk into the store and source high quality products in the quantities they need and at the time they require. Mr. Rajan Bharti Mittal, Chairman, Bharti Walmart said, We are delighted to expand our footprint to Central India with the launch of our first store in Chhattisgarh. We believe our operations will add value to Chhattisgarhs economy by providing a wide range of products to kirana stores and other businesses at competitive prices. Bharti Walmart will also source products locally and provide direct and indirect employment opportunities to people in particular the youth. Speaking on the launch, Mr. Raj Jain, Managing Director and CEO, Bharti Walmart Pvt. Ltd. said, Raipur is an important regional centre of India and we are excited to start our operations here with the launch of Best Price Modern Wholesale store. We have invested $7 million in Chhattisgarh and created over 200 inclusive jobs, of which about 40 are from the tribal community, thereby providing a sustainable means of income. We have already received very good response to this store with over 25,000 registered members.

We are certain that this store will help create several indirect jobs, boost local manufacturing and help in further strengthening the economy of Chhattisgarh. Bharti Walmart sources a large number of products locally to provide an impetus to the local industry and create employment in local economy. The products in the Raipur Best Price Modern Wholesale store, sourced from Chhattisgarh and Raipur includes: milk, paneer, curd, poultry, eggs, meat, soya oil, rice, rice bran oil, flour, stationary and bakery products. Bharti Walmart Private Limited is a business-to-business (B2B) joint venture between Bharti Enterprises and Walmart for wholesale cash-and- carry and back-end supply chain management operations in India to serve small retailers, manufacturers and farmers. The JV launched its first B2B Best Price Modern Wholesale cash-and-carry store in Amritsar in May 2009. A typical cash-and-carry store will stand between 50,000 and 100,000 square feet and sells a wide range of fresh, frozen and chilled foods, fruits and vegetables, dry groceries, personal and home care, hotel and restaurant supplies, clothing, office supplies and other general merchandise items. The JV is expected to open 12 new wholesale cash-and-carry facilities and employ approximately 4,000 people by December 2011. Currently, Best Price Modern Wholesale stores are present in Amritsar, Zirakpur, Jalandhar, Kota, Bhopal, Ludhiana and Raipur.

About Bharti Wal-Mart Private Limited


Bharti Wal-Mart Private Limited is a business-to-business (B2B) joint venture between Bharti Enterprises and Wal-Mart for wholesale cash-and-carry and back-end supply chain management operations in India to serve small retailers, manufacturers and farmers. The joint venture (JV) has already set up a Distribution Centre in Punjab which will partly service the merchandise needs of the JVs cash-and-carry stores as well as retail stores around the area, including Bharti Retails wholly owned Easy Day stores. The JV launched its first B2B wholesale cash-and-carry store in Amritsar in May 2009. A typical cash-and-carry store will stand between 50,000 and 100,000 square feet and sell a wide range of fresh, frozen and chilled foods, fruits and vegetables, dry groceries, personal and
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home care, hotel and restaurant supplies, clothing, office supplies and other general merchandise items. The JV is expected to open 97 wholesale cash-and-carry facilities and employ approximately 50,000 people in coming years.

Best Price Modern Wholesale store (a joint venture of Bharti enterprises and WalMart)
Best Price Modern Wholesale store is a one-stop shop that meets the day-to-day needs of restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas, other retail store owners, offices and institutions. The assortment, service and store layout of Best Price Modern Wholesale store is customized to the specific needs of business members who can walk into the store and source high quality products in the quantities they need and at the time they require.

Best Price Modern Wholesale will offer an assortment of around 6,000 items, including food and nonfood items, which are available at competitive wholesale prices, allowing retailers and business owners to lower their cost of operations. Over 90% of these goods and services are being sourced locally; thereby helping keep costs to a minimum, adding to the growth of the local economy and creating job opportunities, with the cash and carry store directly employing over 150 local people.

Bharti Wal-Mart Private Limited (Bharti Wal-Mart), the joint venture between Bharti Enterprises and Wal-Mart Stores Inc for wholesale, Business to Business, cash-and-carry and back-end supply chain management operations in India, opened its first cash-andcarry store, Best Price Modern Wholesale, in Amritsar.

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Best Practices Sharing

Based on research and feedback from members on their professional needs, Best Price Modern Wholesale has introduced several education programmes for its members with customized modules for different target segments. A model Mera Kirana is being created that will share best practices with members, who are small and medium retailers, and advise on various aspects of using low cost modern techniques and processes such as assortment planning, layout and fixtures, displays, backroom, licenses, safe food handling, customer retention and value added services. In addition, different education programmes for members with customized modules for different target segments like Taxation, Food Preparation, Food Safety and Category Workshops are also being introduced.

Bharti enterprises
Group Overview
Founded in 1976, by Sunil Bharti Mittal, Bharti has grown from being a manufacturer of bicycle parts to one of the largest and most respected business groups in India. With its entrepreneurial spirit and passion to undertake business projects that are transformational in nature, Bharti has created world-class businesses in telecom, financial services, retail, and foods. Bharti started its telecom services business by launching mobile services in Delhi (India) in 1995. Since then there has been no looking back and Bharti Airtel, the groups flagship company, has emerged as one of top telecom companies in the world and is amongst the top five wireless operators in the world. Through its global telecom operations Bharti group has presence in 21 countries across Asia, Africa and Europe India, Sri Lanka, Bangladesh, Jersey, Guernsey, Seychelles,

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Burkina Faso, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda, and Zambia. Over the past few years, the group has diversified into emerging business areas in the fast expanding Indian economy. With a vision to build Indias finest conglomerate by 2020 the group has forayed into the retail sector by opening retail stores in multiple formats small and medium - as well establishing large scale cash & carry stores to serve institutional customers and other retailers. The group offers a complete portfolio of financial services life insurance, general insurance and asset management to customers across India. Bharti also serves customers through its fresh and processed foods business. The group has growing interests in other areas such as telecom software, real estate, training and capacity building, and distribution of telecom/IT products.

What sets Bharti apart from the rest is its ability to forge strong partnerships. Over the years some of biggest names in international business have partnered Bharti. Currently, Singtel, IBM, Ericsson, Nokia Siemens and Alcatel-Lucent are key partners in telecom. Walmart is Bhartis partner for its cash & carry venture. Axa Group is the partner for the financial service business and Del Monte Pacific for the processed foods division. Bharti strongly believes in giving back to the society and through its philanthropic arm the Bharti Foundation it is reaching out to over 30,000 underprivileged children and youth in India.

Companies under Bharti enterprises


(a) Bharti Airtel Bharti Airtel Limited is a leading emerging market telecom services provider with

operations in 19 countries across Asia and Africa. The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital TV.

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(b) Bharti Infratel Limited Bharti Infratel Limited is amongst Indias leading telecom passive infrastructure service providers. The company deploys, owns and manages telecom towers and communication structures, for various mobile operators across 18 states of India (c) Bharti Realty Limited Bharti Realty Limited is a young, vibrant and dynamic realty company with expanding interests in commercial, retail and residential real estate. It has grown from strength to strength, constructing and managing over ten top of the line facilities for Bharti group companies and third party clients (d) Beetel Teletech Limited Beetel is a leading global technology brand which offers a wide range of innovative products in the mobile phones, IT peripherals and fixed line telephone segments. (e) Comviva Comviva is the global leader in providing mobile solutions beyond VAS. With an extensive portfolio of solutions spanning VAS infrastructure, application delivery platforms and customer-facing applications, Comviva enables mobile service providers to enrich mobile users lives (f) Jersey and Guernsey Jersey Airtel and Guernsey Airtel are subsidiaries of Bharti group and offer mobile services on the islands of Jersey and Guernsey respectively in the Channel Islands (Europe). All services are offered under the Airtel-Vodafone brand under a partnership to bring a range of Vodafone global products together (g) Centum Learning Limited Centum Learning Limited provides end-to-end learning and skill-building solutions that enhance business performance to Bharti Group and several large corporates.

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(h) Bharti Walmart Bharti Walmart is a B2B joint venture between Bharti Enterprises and Walmart for wholesale cash & carry and back-end supply chain management operations in India to serve small retailers, manufacturers, institutions and farmers (i) Bharti Retail Bharti Retail is a wholly owned subsidiary of Bharti Enterprises. The Company operates easy day neighborhood stores and compact hypermarket stores called easy day Market (j) Bharti AXA Life Insurance Bharti AXA Life Insurance is a joint venture between Bharti and AXA Group. The company launched national operations in December 2006. Today, Bharti AXA Life has a national footprint of distributors trained to provide quality financial advice and insurance solutions to the large Indian customer base (k) Indus Towers Indus Towers, a JV between Vodafone Essar (42%), Bharti Group (42%) and Aditya Birla Telecom Limited (16%) and is Indias leading mobile towers company (l) FieldFresh Foods Pvt. Ltd FieldFresh Foods Pvt. Ltd, a joint venture company between Bharti Enterprises and Del Monte Pacific Ltd. The company offers branded FieldFresh fruits & vegetables across India and international markets, including Europe and the Middle East

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WalMart

Introduction
WalMart Stores, Inc., branded as Walmart since 2008 and WalMart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000 list, and the largest public corporation when ranked by revenue. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Walmart is also the largest grocery retailer in the United States. In 2009, it generated 51% of its US$258 billion sales in the U.S. from grocery business.[2] It also owns and operates the Sam's Club retail warehouses in North America. Walmart has 8,500 stores in 15 countries, under 55 different names.[3] The company operates under its own name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Walmart's investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, while it was forced to pull out of Germany and South Korea when ventures there were unsuccessful.

WalMart Stores U.S.


WalMart Stores U.S. is the company's largest division, accounting for $258 billion, or 63.8% of total sales for financial year 2010. It consists of three retail formats that have become commonplace in the United States: Discount Stores, Supercenters, and Neighborhood Markets. The retail department stores sell a variety of mostly non-grocery

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products, though emphasis has now shifted towards supercenters, which include more grocery items. This division also includes Walmart's online retailer, walmart.com. In September 2006, Walmart announced a pilot program to sell generic drugs at just $4 per prescription. The pilot program was launched at stores in the Tampa, Florida area, and expanded to all stores in Florida by January 2007. While the average price of generics is $29 per prescription, compared to $102 for name-brand drugs, Walmart maintains that it is not selling at a loss, or providing as an act of charity instead, they are using the same mechanisms of mass distribution that it uses to bring lower prices to other products.[41] While it's little known outside of the drug industry, many of Walmart's low cost generics are imported from India and made by drug makers in that country including Ranbaxy and CIPLA. On February 6, 2007, the company launched a "beta" version of a movie download service, which sold about 3,000 films and television episodes from all major studios and television networks.[43] The service was discontinued on December 21, 2007, due to low sales. Walmart Discount Stores

A typical Walmart discount department store in Laredo, Texas Walmart discount stores are discount department stores with size varying from 51,000 square feet (4,738.1 m2) to 224,000 square feet (20,810.3 m2), with an average store covering about 102,000 square feet (9,476.1 m2). They carry general merchandise and a selection of groceries. Many of these stores also have a garden center, a pharmacy, Tire

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& Lube Express, optical center, one-hour photo processing lab, portrait studio, a bank branch, a cell phone store and a fast food outlet. Some also have gasoline stations. The first Walmart store opened in Rogers, Arkansas in 1962. Inside the discount store the fast food outlets, usually Subway or McDonald's. In 1990, Walmart opened its first Bud's Discount City location in Bentonville. Bud's operated as a closeout store, much like Big Lots. Many locations were opened to fulfill leases in shopping centers as Walmart stores left and moved into newly built Supercenters. All of the Bud's Discount City stores closed or converted into Walmart Discount Stores by 1997. As of April 2011, there were 706 Walmart discount stores in the United States. In 2006, the busiest in the world was one in Rapid City, South Dakota. Walmart Supercenter

A picture of a remodeled Wal-Mart Supercenter in Miami, Florida. Walmart Supercenters are hypermarkets with size varying from 98,000 to 261,000 square feet (9,104.5 to 24,247.7 m2), with an average of about 197,000 square feet (18,301.9 m2). These stock everything a Walmart discount store does, and also include a full-service supermarket, including meat and poultry, baked goods, delicatessen, frozen foods, dairy products, garden produce, and fresh seafood. Many Wal-Mart Supercenters also have a garden center, pet shop, pharmacy, Tire & Lube Express, optical center, onehour photo processing lab, portrait studio, and numerous alcove shops, such as cellular

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phone stores, hair and nail salons, video rental stores, local bank branches (newer locations have Wood forest National Bank branches), and fast food outlets usually Subway, but sometimes Dunkin' Donuts, McDonald's or Blimpie. Some also sell gasoline distributed by Murphy Oil Corporation (whose Walmart stations are branded as "Murphy USA"), Sunoco, Inc. ("Optima"), or Tesoro Corporation ("Mirastar"). The first Supercenter opened in 1988, in Washington, Missouri. A similar concept, Hypermart USA, opened in Garland, Texas a year earlier. All of the Hypermart USA stores were later closed or converted into Supercenters. As of April 2011, there were 2,913 Wal-Mart Supercenters in the United States.[47] The largest Supercenter in the United States, covering 260,000 square feet (24,154.8 m2) and two floors, is located in Crossgates Commons in Albany, New York. The "Supercenter" portion of the name on these stores has been phased out, simply referring to these stores as "Walmart," since the company introduced the new Walmart logo in 2008. Neighborhood Market by Walmart Neighborhood Market by Walmart is a chain of grocery stores that average about 42,000 square feet (3,901.9 m2). They are used to fill the gap between discount store and supercenters, offering a variety of products, which include full lines of groceries, pharmaceuticals, health and beauty aids, photo developing services, and a limited selection of general merchandise. The first Neighborhood Market opened in 1998, in Bentonville, Arkansas. As of April 2011, there were 184 Neighborhood Markets in the United States. Supermercado de Walmart

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Supermercado de Walmart in Spring Branch, Houston Walmart opened "Supermercado de Walmart" locations to appeal to Hispanic communities in the United States. The first one, a 39,000 square feet (3,600 m2) store in the Spring Branch area of Houston, opened on Wednesday April 29, 2009. The store was a conversion of an existing Walmart. Walmart also planned to open "Mas Club," a warehouse retail operation patterned after Sam's Club.

Marketside Marketside is a chain of four grocery stores, all in the state of Arizona. The stores opened in October 2008 and are said to be less than half the size of a conventional supermarket. The Marketside branding is also used for some groceries found in Walmart. Sam's Club

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Article II. A typical Sam's Club store in Maplewood, Missouri Sam's Club is a chain of warehouse clubs which sell groceries and general merchandise, often in large quantities. Sam's Club stores are "membership" stores and most customers buy annual memberships. However, non-members can make purchases either by buying a one-day membership or paying a surcharge based on the price of the purchase. Some locations also sell gasoline. The first Sam's Club opened in 1983 in Midwest City, Oklahoma under the name "Sam's Wholesale Club". Sam's has found a niche market in recent years as a supplier to small businesses. All Sam's Club stores are open early hours exclusively for business members and their old slogan was "We're in Business for Small Business." Their current slogan is "Savings Made Simple" as Sam's Club attempts to attract a more diverse member base. In March 2009, the company announced that it plans to enter the electronic medical records business by offering a software package to physicians in small practices for $25,000. Wal-Mart is partnering with Dell and eClinicalWorks.com in this new venture.[55] Sam's Club's sales during 2010 were $47 billion, or 11.5% of Walmart's total sales. As of April 2011, there were 609 Sam's Clubs in the United States. Walmart also operates more than 100 international Sam's Clubs in Brazil, China, Mexico, and Puerto Rico.

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Retail Scene in India

The Indian retail industry accounts for 10% of the GDP and 8% of employment. India is being touted as the next big retail destination with an average CAGR of 40% to 45% The sheer size of the population demands attention from retailers worldwide and the potential for growth in this nascent industry is tremendous. As per AT Kearneys GRDI for 2008, India ranks second to Vietnam. It topped the list in 2007. India is the worlds 4th largest economy in terms of Purchasing Power Parity, after USA, China and Japan; it is expected to move to the third position by 2010. India is rated ahead of China on the Foreign Direct Investment Confidence Index (FDICI) making it an attractive retail market among other emerging economies in the world.

According to a study conducted by the Associated Chambers of Commerce and Industry (ASSOCHAM), the annual retail sale that was close to US$ 6 billion in 2007, is expected to reach USD 17 billion by 2010.

The ICRIER study found that total Indian retail business would grow at 13%, from US$ 322 billion in 2006-07 to US$ 590 billion in 2011-12. The unorganized retail will grow 10% from US$ 309 billion 2006-07 to US$ 496 billion in 201112.

India is rated in the highest category of the Aspirational Index in Asia as per the AC Nielsen Online Omnibus Survey 2005 According to NCAER, only 14% Indian households will have annual household incomes less than US$ 921.66 by 2012.

Of late, there has been a lot of innovation seen in the retail format in India. One of the latest retail formats making a grand entry in this game of guts and guile is Wedding Malls. An unheard of entity in the advanced global retail markets like the United States and Europe; it has become a big hit in India. These malls stock the whole list of items and

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products that are required in a typical Indian wedding, ranging from jewelry to apparels. The Khadi Plazas are a retail project successfully rolled out by the Khadi and Village Industries Commission. These outlets showcase the designs and patterns of traditional handloom and handicraft products, manufactured in Indian villages in a trendy and chic package targeted at young buyers. Village Malls are another innovation. These are basically an extension of the fair price shops revamped to cater to the larger needs of the local population.

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Competitor Analysis
(a) RELIANCE Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited (RIL), was set up to lead Reliance Groups foray into organized retail. Since its inception in 2006, Reliance Retail Limited (RRL) has grown rapidly and has catered to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, Backed by the Reliance group, one of the most successful corporate groups in India, RRL has made rapid progress towards building an entire value chain starting from the farmers to the end consumers. RRL has increased its footprint to more than 900 stores in 80 cities across 14 states in India. Keeping in sync with its multi-format store strategy, RRL added new formats to its spectrum. RRL operates in formats such as Reliance Fresh (neighbourhood store), Reliance Mart (all under one roof supermarket) & Reliance Super (mini-mart), which offer a range of products for daily household usage. They also have specialty formats, such as Reliance Digital (consumer durables & information technology), Reliance Trends (apparel & accessories), Reliance Wellness (health, wellness & beauty), iStore (Apple products), Reliance Footprint (footwear), Reliance Jewels (jewellery), Reliance TimeOut (books, music & entertainment), Reliance AutoZone (automotive products & services) and Reliance Living (homeware, furniture, modular kitchens, furnishings). RRL has entered into strategic partnerships with reputed companies such as Marks and Spencer (apparel and accessories), Office Depot (office stationery), Pearle Europe (optical products) and Hamleys (toys). (b) ADITYA BIRLA GROUP The Aditya Birla group bought regional supermarket chain Trinetra..In june 2007 the Aditya Birla group launched its first retail store under the brand name More in Pune . The stores offer a wide range of product categories including fruits and vegetables, staples, personal care, home care, household general merchandise, poultry, dairy products, a pharmacy and a well-stocked bakery.

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(c) METRO With a global turnover of 33.1 billion euro, Metro is present in 30 countries with over 650 stores. Metro which is headquartered in Germany and has entered India in 2003, has so far opened five outlets across Bangalore, Mumbai, Hyderabad and Kolkata. Looking for expansion opportunities, Metro has recently signed a Memorandum of Understanding (MoU) of Rs 900 crore with the Punjab Government to open six more centers in Punjab. (d) TESCO Tesco Plc from UK has 814 stores in other Asian countries (China, Japan, Malaysia, South Korea and Thailand). Tesco has announced plans to set up a wholesale cash & carry business in India. Tesco is also planning a deal with Tata Groups retailing subsidiary Trent. For the development of the cash & carry business, Tesco is planning to invest around 60 million (Rs 480 crore) in the first two years. The first cash & carry outlet would be set up in Mumbai, at the end of 2011. The deal with Tata, Tesco will provide retail expertise and technical capability to support the development of Trents hypermarket Star Bazaar. Tesco wants to set up a 100% subsidiary, and to get access to the retail business through Trent. (e) CARREFOUR

The Carrefour group has over 15,000 stores, either company-operated or franchises. Carrefour has presence in countries like Colombia, Thailand, Taiwan, Poland, Spain and Romania. Carrefour offers shopping online in several countries (France, Turkey , Spain, Belgium and others). A wide selection of services, such as home delivery and in-store or in-warehouse collections, are available to customers, varying from country to country. Carrefour itself owns over 3000 brands across all the income segments. In 1989, Carrefour became the first international retailer to venture in Asia when it entered Taiwan through a joint venture with Uni President Enterprises. Corporation. After Taiwan, it leveraged the experience it gathered in Taiwan to move into other Asian markets. Carrefour also operates in the United Arab Emirates and Jordan in a joint venture with Majid al Futtaim. Carrefour also has 11 franchise operated hypermarkets in
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Saudi Arabia. Carrefour has also opened a franchise owned branch in the Bahrain City Centre in 2008. Carrefour has set up two entities in India: Carrefour WC&C India Pvt Ltd to run cashand-carry businesses and Carrefour Master Franchise Company Pvt Ltd for its retail business. However as of now, neither firm has any outlets as of now. Carrefour has announced its intentions of entering of entering in the Indian Market by end of 2010 by entering into an alliance with Future group, a major player in the Indian retail industry.

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ANALYSIS USING PORTERS FIVE FORCES

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ANALYSIS USING PORTERS FIVE FORCES

THREAT OF NEW ENTRANTS

BARGAINING POWER OF BUYERS

INTENSITY OF RIVALRY

BARGAINING POWER OF SUPPLIERS

THREAT OF PRODUCT SUBSTITUTES

THREAT OF NEW ENTRANTS : Although the organized retail sector of India is very small, the growth potential of this market has made it attractive for foreign players. As already mentioned players like Carrefour and Tesco are planning to enter into this market by getting into alliances with already established Indian corporate. Product differentiation: These new players own a large number of firm brands most of which are successfully sold throughout its stores. The product differentiation they bring to the table is enormous Capital requirements: Although entering an alliance with a major Indian corporate and establishing new stores through the country may require sufficient capital investments, these players have deep pockets and have previously also established their presence in a number of countries.

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Access to distribution channels: A joint venture or a partnership with retail giants as the Future Group in case of Carrefour or a reputed corporate house as the Tata Group will give these companies a very strong supply chain capacity. Carrefour understands the distribution business better than most, and Future Group is a leader in India

Government policy: A policy released recently states that, companies cannot sell more than 25% of their cash and carry business to Group Companies and that too the use should be internal. This will prove a major discouragement to the foreign entrants as they will have to reduce their 100% stakes in Indian companies. This will reduce their control over the retail model followed

BARGAINING POWER OF SUPPLIERS Historically, suppliers enjoy a strong position of control in the retail industry. However with the growth of organized retail, many large retail players are going for vertical integration and manufacturing products under the firm brand. Since these products also give them more margin they are more inclined to promote these firm brands. This recent trend has somewhat decreased the bargaining power of suppliers in the recent past. BARGAINING POWER OF BUYERS In retail, consumer loyalty is the most important ingredient for success. But the industry is so characterized that there are very few switching costs. Also, documented transactions in retail are very less, and hence even proper data is not available. Thus repurchase is not predictable Price of competitor products can be lowered all too easily in this industry, leading to a price war. Since both the companies being analyzed specialize in discount and bargain selling, a price war is inevitable. Unless the discount selling is utilized to lock customers in loyalty programs etc, the customers would just buy from where it is cheaper

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THREAT OF PRODUCT SUBSTITUTES Since the retail industry is considered over here the threat of product substitutes does not essentially come into the picture. INTENSITY OF RIVALRY AMONG COMPETITION This may be a lesser deterrent for new entrants as the industry of organized retail itself is growing, even though actual existing figures are very low The number of firms competing for a share of the pie is also low. Apart from Indian firms, there are very few foreign players large enough to maintain sustainability over some years, that have chosen Indias dense and fast growing Retail industry However with more number of foreign as well as domestic players trying to venture into the sector this scenario might change very quickly and the industry may become very competitive.

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ENTRY OF FOREIGN COMPETITORS AS CARREFOUR


The entry of major foreign players as Carrefour will have substantial impact on BhartiWalMart joint venture. DRIVERS OF COMPETITIVE ABILITY

Shaded Area = Market commonality between firms. The rectangle = Resource endowment A. The triangle = Resource endowment B. Walmart and Carrefour both specialize in cost saving shopping for daily needs. Both are cost leaders in their respective geographies. They both are strong distribution system leaders. In India, both the firms will be facing the same fast growing middle class with increasing disposable incomes. The supplier market and procurement channels may overlap to a large extent.

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AWARENESS The information available in the industry is symmetric to both the firms. The government impositions are the same, the native retail players are themselves competing for the same resources. The question to be asked is this: Will demand drive the growth story of such joint ventures by foreign conglomerates with Indian Business houses. MOTIVATION Carrefour, when the joint venture with Indian firm Future Group becomes a reality, is going to compete on the same national level almost on the same geographical, cultural and ethnic demographics as Walmart. There is more than enough motivation for Walmart to predict and prevent future bad performance brought about by a competitor as strong as Carrefour. ABILITY Carrefour has the sourcing for whatever resources it requires. It already has a very good relationship with suppliers in the countries it is present in. if it decides to source materials from India as well, it needs to establish its credibility and build relations with suppliers from scratch. Instead, if it sells its existing portfolio of products after determining suitability to Indian markets, it will have to utilize Future Groups existing logistics network which itself is very strong. Although WalMart has been present in the Indian market, It has not been able to develop a huge first movers advantage which would keep it far ahead of the competition. MARKET COMMONALITY Since Carrefour and Walmart will be competing for the same resources and courting the same customers, Carrefour may be looking at newer markets where its competitor is not present yet. It may be the rural grocery format that it has successfully implemented in France and other parts where it sells dairy, meat and other products on a daily basis to its

31

rural customers. This is one market that is potentially huge in India, whose population lives mostly in villages. However along with this Carrefour will also scavenge WalMarts current market. RESOURCE DISSIMILARITY Walmart may face certain issues with the suppliers in the Indian context as relationships should be built with them. Bharti is strong with its logistics, so that will not be a major concern. Carrefour enjoys the advantage of having a partner who is respected both for its supplier relations and its distribution channel. So it is difficult to say which firm will be the weaker when it comes to obtaining resources as of now, though there are indications that it could be Walmart.

32

CONCEPTUAL BACKGROUNG

33

Various licenses that were considered as a business license for granting membership to the business person are as follows:

LIST OF LICENCES
S.NO. Name of License Validity Supporting doc required 1 VAT Registration Until cancelled 10 years from date of issuing membership 2 Central Sales Tax Registration Until cancelled 10 years from date of issuing membership 3 Entertainment License As available on License Declaration Existing and Valid THEATRE, RADIO STATION 4 License under Essential Commodities Act 5 RBI Registration for Opening of Banks/ NBFC etc. As available on License Until cancelled 10 years from date of issuing membership 6 Small Scale Industries Registration Until cancelled 10 years from date of Latest copy of outgoing invoice+Declaration Existing and Valid SMALL INDUSTRIE S Latest copy of outgoing invoice+Declaration Declaration Existing and Valid Existing and Valid BANKS Latest copy of outgoing invoice+Declaration Existing and Valid BIG SHOPS, GOOD BUSINESS Latest copy of outgoing invoice+Declaration Existing and Valid BIG SHOPS, GOOD BUSINESS Status BUSINESS

34

issuing membership 7 Registration for Registered Societies Until cancelled 10 years from date of issuing membership Latest copy of outgoing invoice+Declaration Existing and Valid SCHOOLS, ORGANISA TIONS, INDUSTRIE S, FACTORIE S, Etc, 8 Excise License Until cancelled 10 years from date of issuing membership 9 Service Tax Registration (including print out of application form for registration from internet portal of Central Board of Excise and Customs; ST-1) Until cancelled 10 years from date of issuing membership Latest copy of outgoing invoice+Declaration Existing and Valid HOTEL, BANK, RESTRAUN TS, CONSULTA NTS, IMMIGRATI ON OFFICES 10 Shops & Commercial Establishments Registration As available on License Declaration Existing and Valid ALL MEDIUM,S MALL SHOPS 11 Liquor License As available on License Declaration Existing and Valid LIQUOR SHOPS, BAR, HOTEL 12 Drug License As available on License Declaration Existing and Valid CHEMIST,D RUG STORE,ME DICAL STORE Latest copy of outgoing invoice+Declaration Existing and Valid HOTEL, BAR, LIQUOR SHOPS

35

13

Stamping and Calibration of Weights and Measures

As available on License

Declaration

Existing and Valid

KIRANA, Where ever weighing scale is kept

14

Kerosene Oil Outlet License

Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

Existing and Valid

fair price shops

15

Factory Registration

Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

Existing and Valid

factories,ind ustries, manufacturi ng units

16

License for selling Insecticides / Pesticides

As available on License

Declaration

Existing and Valid

Insecticides / Pesticides shop

17

Affiliation for School from urban/local/state government authority

Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

Existing and Valid

SCHOOLS

18

Letter from the Police Commissioner/Commanding Officer/ Defence Ministry stating the /regiment for which the supply is sought is part of Police/Indian Army

Until cancelled 10 years from date of issuing membership Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

Existing and Valid

ARMY Cantt., police offices

19

Letter from the authorized officer/ Ministry of Railways stating the supply is required for Indian Railways.

Latest copy of outgoing invoice+Declaration

Existing and Valid

IRTC

36

20

Recognition by Religious Body like recognition of Gurudwaras by SGPC

Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

Existing and Valid

GURDWAR A's, Temples,

21

Charitable Institution/Welfare Trust Registration

As available on License

Income tax exemption certi +declaration

Existing and Valid

22

Labour License

As available on License

Declaration

Existing and Valid

Medium, Big Shops Food Product shops

23

Prevention of Food Adulteration License

As available on License

Declaration

Existing and Valid

24

Electricity Board Contractor License

Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

Existing and Valid

Govt.Contra ctors

25

Agriculture Produce Marketing Committee (APMC)

As available on License

Declaration

Existing and Valid

Fruits & vegetable shops

26

Copy of Renewal Application of a license (with copy of receipt of fee paid for the same during the same financial year)

As available on License

Declaration

Existing and Valid

27

No Objection Certificate for Dhabas (from Municipal Corporation only)

As available on License

Declaration

Existing and Valid

Dhaba's

28

Letter issued by Gram Panchayat / Nagar Council / Nagar Panchayat, with undertaking from the owner of the business

As available on License

Declaration

Existing and Valid

Gram Panchayat

37

29

Trade License issued by Municipal Corporation

As available on License

Declaration

Existing and Valid

ALL Big,MEDIU M,SMALL SHOPS

30

Certificate of Incorporation of Company

Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

Existing and Valid

Companies, Pvt.Ltd. Firms, Industries

31

Registration by Municipal Corporation to Hawkers; Tin plate

1 financial year

Declaration

Existing and Valid

32

Fish Farm License

5 Years

Latest copy of outgoing invoice+Declaration

New

33

Seed Business License

Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

New

34

Rashtriya Shaksharta Mission Certificate

As available on License As available on License As available on License

Declaration

New

35

License for Running Hand Cart

Declaration

New

36

License for Running the Business of recruitment for deployment of Indian workers

Declaration

Existing and Valid

37

Certificate from Government for a Registered Association

Until cancelled 10 years from date of issuing membership

Latest copy of outgoing invoice+Declaration

New

Association Registration with Govt.Body

38

/ as available on certificate 38 License from Diary Development Department 39 Letter for Distributorship for Himanchal Pradesh Marketing Corporation 40 License to Shopkeepers for Working in Specific Premises/Zones (like Army Cantonment Area) 41 Professional Tax Registration (issued by Cantonment Board) 42 License from Health Services Family Welfare Department Until cancelled 10 years from date of issuing membership 43 Luxury Tax Registration (Hotels) Until cancelled 10 years from date of issuing membership 44 Certificate of registration from CM&HO/CMO (for Hospitals and Diagnostic Centres) 45 Letter of Permission (LoP) for Export Oriented Unit (issued by Software Technology Parks of India) 46 Co-operative Society As available Latest copy of Existing co-operative As available on License Latest copy of outgoing invoice+Declaration New As available on License Latest copy of outgoing invoice+Declaration New Hospitals, Diagnostic centres Latest copy of outgoing invoice+Declaration New Hotels, Restraunts Latest copy of outgoing invoice+Declaration New 1 financial year Declaration Existing and Valid As available on License Declaration New As available on License As available on License Declaration New Declaration New

39

on License

outgoing invoice+Declaration

and Valid

socities

47

Schools running under Registered Societies (Registration of Society with Letter Head of School indicating Society's Reg. No.)

Declaration

New

48

License to establish a Saw Mill

As available on License As available on License

Declaration

New

49

Approval from Local Authority for running a self employment group (eg.: Kam Kazi Mahilla Kalyan Yojana)

Declaration

Existing and Valid

50

License for running a Private Security Agency

As available on License As available on License As available on License

Declaration

New

51

License for fitting LPG / CNG kits

Declaration

New

52

Form C pertaining to Registration of Partnership Firms

Declaration

New

Registration of firms,

53

License for ensuring Pollution Control by Local Authority

As available on License

Declaration

New

54

Registration for Printing Newspaper

As available on License 1 year

Declaration

New

55

License for Cable TV operator

Declaration

Not yet visible in Mtracks

cable tv operators

56

License to perform cataract surgery

As available on License

Declaration

Not yet visible in Mtracks

57

License for running Placement Agency in Rajasthan

As available on License

Declaration

Not yet visible in Mtracks

40

The members of the best price are divided into three categories

1. Reseller 2. Horeca 3. Office and Institutions (O&I)

41

The list of various groups of members and SIC codes are as follows

SIC CODES
SIC Codes 519900 Reseller Nondurable goods (furniture, machine tools, glass ware etc) 599900 Reseller Miscellaneous retail stores (cosmetics, opticals, book stores, mobile shop etc) 599300 594800 Reseller Reseller Tobacco stores and stands Luggage and leather goods stores 592100 Reseller Liquor stores Drug stores Household appliance stores Medical stores Household appliance stores (small appliances - irons, mixers, juicers etc) 571900 Reseller Miscellaneous home furnishings 569900 Reseller Miscellaneous apparel and accessory stores 566100 545100 Reseller Reseller Shoe stores Dairy products stores Confectionery Fruit and vegetable markets Meat and fish markets Grocery stores Supermarkets, chain Shops selling shoes and all Dairy products - paneer and milk etc Confectionery Shop- Toffee, Biscuits Vegetable and fruit merchant Shops selling meat and fish Grocery stores- Aata, Daal, Chawal Chains like kabuliwala, Apoorti store Shop Selling Clothes, Innerwear etc curtain shops Pan Masala Shops Luggage and leather goods stores Bags etc cosmetics, opticals, book stores, mobile shop etc machine tools, glass ware etc Segment Business Line Description New Examples

5912991 Reseller 572200 Reseller

5441992 Reseller 543100 542100 541100 541111 Reseller Reseller Reseller Reseller

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(Hypercity) 539900 Reseller Miscellaneous general merchandise 531100 525100 509900 Reseller Reseller Reseller Department stores Hardware stores Durable goods

etc crockery, disposables, plastic goods & furniture, utensils, luggage, toys

All kind of Hardware Store Durable goods (washing machines, refrigerators, TVs etc)

5399991 O&I

Army-Navy goods stores

Any Army-Navy Grocery Store, Police Grocery Stores

911100

O&I

Executive offices (Offices e.g. Bajaj Allianz)

Executive offices (Offices e.g. LIC, ICICI Lombard) Like Gurudwara, Mandir etc All kind of registered social society Schools & Colleges

866100 862100 829900

O&I O&I O&I

Religious organizations Professional organizations Schools and educational services

806200

O&I

General medical and surgical hospitals

All kind of hospitals

738900

O&I

Business services (Photocopy, STD, repair, printing press, studios, mobile solution etc)

Photocopy, STD, repair, printing press, studios, mobile solution etc

723100 602900

O&I O&I

Beauty shops Commercial banks

Beauty Saloon- barbers Banks - All private & government banks

478900 399900

O&I O&I

Transportation services Manufacturing industries

Transport Services Manufacturing Industries - Narmada Switch Gear etc factories apparel

238900

O&I

Apparel and accessories (Factories)

25900

O&I

Poultry and eggs

Poultry Farms

43

7011991 O&I 5411991 O&I 701100 864141 Horeca Horeca

Hostels Cooperative food stores Hotels and motels Bars and restaurants, members only (Amritsar Club)

Girls and Boys Hostels CHS All Kind of Hotels And Motels clubs, Resort Which are for members only Bar

581300 581213 581230

Horeca Horeca Horeca

Drinking places Chinese restaurant Fast food restaurants and stands (Juice Bars, Fast food etc)

Fast food restaurants and stands (Juice Bars, Fast food, take aways etc) barista, caf coffee day etc Fast-food restaurant, chain (Pizza Hut etc) Family restaurants Dhabas and all Cateters chai walas, juice shops etc Sweets Shops

581234 581237

Horeca Horeca

Coffee shop Fast-food restaurant, chain (Pizza Hut etc)

581250

Horeca

Family restaurants Eating places (Dhabas) Caterers Snack shop (Tea stalls) Miscellaneous food stores (Mithai Shops)

5812990 Horeca 5812993 Horeca 5812315 Horeca 549900 Horeca

546100

Horeca

Retail bakeries

Bakeries Shops selling all bakery items

44

Raipur city is divided into various beats for easy location of areas to different Business development associate and also to the membership development associate. The beads are as follows:

RAIPUR BEAT PLAN


BIRGAON
BHANPURI URLA SARONA RINGROAD No.2 RAWABHATA URKURA

KHAMTARAI
SHIVANAND NAGAR W. R. S SHRI NAGAR SANYASI PARA

GUDYARI
JANTA COLONY RAM NAGAR ASHOK NAGAR GOGAON MURRABHATTI BADA ASHOK NAGAR

FAFADIH
STATION ROAD MODAHA PARA MEKAHARA KUMHAR PARA PARAS NAGAR DEVENDRA NAGAR

TATI BANDH
KABIR NAGAR

AASHRAM
DINDAYAL UPADHYA

PURANI BASTI
AAMAPARA

RAIPURA
LAKHE NAGAR

KOTA HIRAPUR RAJ KUMAR COLLAGE AAMA NAKA MARUTI ENDARE

DANGNIYA CHOIBE COLONI SAMATA COLONI

KUSHALPUR ASHWANI NAGAR CHANDRASHEKHAR NAGAR

CHAGORA BHATA MAHADEV GHAT SUNDAR NAGAR

RAM KUND

KANKALI PARA BRAMHAN PARA

KATORA TALAB
SHAIELENDRA NAGAR RAJENDRA NAGAR SHYAM NAGAR TEIGOR NAGAR

TELI BANDHA
VISHAL NAGAR

PANDRI
SADDU

SHANKAR NAGAR
RAJA TALAB

ANVATI VIHAR MEGNETO GURUDWARA ROAD

MOVA AVANTI CHOWK MADI GATE

V.I.P. ANUPAM NAGAR KHAMHARDIH DAL DAL SIWANI

PACHPEDI NAKA

RAM SAGAR PARA

TIKRA PARA

GOL BAJAR

45

MAHAVEER NAGAR NEW RAJENDRA NAGAR PRIYDARSHNEEV

TATYA PARA RATHOD CHOWK

SANTOSHI NAGAR BHATHAGAOW

MALVEEY ROAD BANJARI CHOWK

AAJAD CHOWK

KALI BADI

MOTI BADHA CHOWK

DEVPURI MANA

SADAR BAJAR SAPTI BAJAR

SEJ BAHAR POLICE LINE

SHARDA CHOWK BAIJNATH PARA

GHARSIVA
DHANELI SILTARA,KURA SANTURA PASATARAI

Membership:
Manage Membership Drive operations during Membership Drive Reporting and tracking of drive results vs. targets as per predefined formats 100% QC of applications received from field 100% QC of data entered in Mtracks Ensure all complete applications are entered into system Renewals of expired membership as per set process Ensure adherence to Membership policy Train and manage MDAs Ensure 100% issuance of permanent cards-database management, bulk printing, data management, liaison with courier agency, timely reporting and tracking Liaison with ISD to ensure systems are running and operational Ensure correct data on Mtracks without duplications weekly validation of data dump to ensure correct unduplicated data on system

46

Marketing:
Supervise all marketing activities execution at the store o Leaflets Inputs from store, timely distribution o SMS Collate offers weekly for the same o On ground Monitor & check effectiveness of the same o Submit a consolidated activity report as per the template at the end of the campaign including photos, footfalls, member feedback etc Responsible for the Price sign communication execution at the store level Ensuring proper footfall counting & reporting at the store Co-ordinate with local vendors for printing & installation of marketing collaterals o Drop downs, Banners, Standees etc o Signages & Space selling Execute events according to the store marketing calendar Coordinate for the execution of GO Communication plan o Sizing & execution of In store branding & space selling o Coordinating & monitoring all BTL & On Ground activities Execute the Model Kirana & Education Program at the store.

47

RESEARCH METHODOLOGY

48

RESEARCH PROCESS
Formation of objective

Secondary data collection

Selection of sample size

Questionnaire preparation

Primary data collection

Data analysis

Findings and suggestions

Limitations

Conclusion

49

RESEARCH

The advanced learners dictionary of current English lays down the meaning of research as a careful investigation or inquiry especially through search for new facts in any branch of knowledge. Redman and More defined research as a systematized effort to gain new knowledge. The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet.

TYPES OF RESEARCH
The basic types of research are as follows: 1) Descriptive Research It includes surveys and fact finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. 2) Analytical Research In analytical research, the researcher has to use facts or information already available and analyze these to make a critical evaluation of the material. 3) Applied Research It aims at finding a solution for an immediate problem facing a society or an industrial /business organization. 4) Fundamental Research It is mainly concerned with generalizations and with the formulation of a theory. 5) Quantitative Research It is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity.

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6) Qualitative Research It is concerned with qualitative phenomenon i.e., phenomena relating to or involving quality or kind. 7) Empirical Research It relies on experience or observation alone, often without due regard for system and theory. It is data based research, coming up with conclusions which are capable of being verified by observation or experiment

8) Conceptual Research It is related to some abstract idea(s) or theory. It is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones.

SIGNIFICANCE OF RESEARCH
Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking in the organization. Research provides the basis for nearly all government policies on our economic system. Research has its special significance in solving various operational and planning problems of business and industry.

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SAMPLE DESCRIPTION
Sample selection procedure businessmen from different areas of Raipur were taken as sample. Sample Size The total sample size was 50.

SAMPLE DESIGN
The researcher must decide the way of selecting a sample or what is popularly known as the sample design. In other words, a sample design is a definite plan determined before any data are actually collected for obtaining a sample from a given population. Thus, the plan to select 50 of citys all retailers in a certain way constitutes a sample design. Samples can be either probability samples or non-probability samples. With probability samples each element has a known probability of being included in the sample but the non-probability samples do not allow the researcher to determine this probability. Probability samples are those based on simple random sampling, systematic sampling, stratified sampling, cluster/area sampling whereas non-probability samples are those based on convenience sampling, judgment sampling and quota sampling techniques. i) Deliberate sampling It is also known as purposive or non-probability sampling. This sampling method involves purposive or deliberate selection of particular units of the universe for constituting a sample which represents the universe. ii) Simple random sampling This type of sampling is also known as chance sampling or probability sampling where each and every item in the population has an equal chance of inclusion in the sample and each one of the possible samples, in case of finite universe, has the same probability of being selected for example, if we have to select a sample of 300 items from a universe of
52

15,000 items, then we can put the names or numbers of all the 15,000 items on the slips of a paper and conduct a lottery. Using the random number tables is another method of random sampling. iii) Systematic sampling In some instances the most practical way of sampling is to select every 15th name on a list, every 10th house on side of a street and so on. Sampling of this type is known as systematic sampling. This procedure is useful when sampling frame is available in the form of a list. In such a design the selection process starts by picking some random point in the list and then every nth element is selected until the desired number is secured. iv) Cluster sampling It involves grouping the population and then selecting the groups or clusters rather than individual elements for inclusion in the sample. Suppose some departmental store wishes to sample its credit card holders. It has issued its cards to 15,000 customers. The sample size is to be kept say 450. For cluster sampling this list of 15,000 card holders could be formed into 100 clusters of 150 card holders each. v) Area sampling It is quite to cluster sampling and it often talked about when the total geographical area of interest happens to be big one. Under area sampling we first divide the total area into a number of smaller nonoverlapping areas, generally called geographical clusters, then a number of these smaller areas are randomly selected, and all units in these small are included in the sample.

Sampling Method Used:


The sampling method used for filling the questionnaire is Non Probability Sampling in which Convenient Sampling was used.

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METHODS OF DATA COLLECTION


Data is nothing but simply collection of facts and figures. There are two types of data: 1) Primary Data The primary data are those which are collected fresh and for the first time, and thus happen to be original in character. The methods used for this research for primary data collection are: Interview method Questionnaire

Questionnaire method
For the collection of primary data, questionnaire method was used in this project. A formal list of questions is prepared, and the respondents are asked to answer these questions. There are some merits of this method. These as under:

Merits: 1. 2. 3. 4. 5. Low cost even when universe is large. It is free from bias of interviewer. Respondents have proper time to answer. Respondents who are not easily approachable can also be reachable. Large samples can be made.

54

Collection of data through questionnaire is quite popular, particular in case of big enquiries. It is being adopted by private individuals, research workers, private and public organizations and even by governments. .

2) Secondary data:
These are those data, which are not collected afresh and are used earlier also and thus they cannot be considered as original in character. There are many ways of data collection of secondary data like publications of the state and central govt., website, journals, companies reports, reports prepared by researchers, reports of various associations connected with business, Industries, banks etc. For this project secondary data was taken from companys reports and websites. Secondary data used for this research is: Internet Company in-house brochures Literature Personal meetings with company employees

55

Research Design

Type of research: Analytical research Sources of data: Primary Data & Secondary Data Primary Data - Questionnaire Secondary Data Internet, company in-house brochures, literature.

Data collection method: Survey Method

Survey instrument: Questionnaire (Close Ended)

Sampling technique: Convenient sampling

Sample size: 50 businessmen including Retailers, HoReCa and O & I.

Sample unit: owners of retail shops and businessmen from different areas of Raipur.

Area of survey: Raipur

56

DATA ANALYSIS & INTERPRETATION

57

1. Name of the Business

RESELLER 70%

ORGANISATION 10%

INDUSTRY 20%

OTHERS 0%

BUSINESS
RESELLER ORGANISATION INDUSTRY OTHERS

0% 20% 10% 70%

INTERPRETATION: The above graph shows that 70% of business members are resellers, 20% are industry, 10% are organization. So the major portion of the business is catered by resellers.

58

2. What is the type of business that you are dealing with? KIRANA SHOP FRUITS & VEGETABLE STATIONARY SHOP HOTELS RESTAURENT CATERER OFFICE SCHOOL/ COLLEGE OTHERS 42% 10% 12% 24% 4% 4% 2% 2% 0%

BUSINESS TYPE
KIRANA SHOP HOTELS OFFICE 4% 24% 12% 10% FRUITS & VEGETABLES RESTAURENT SCHOOL/ COLLEGE 4% 2% 2% 0% 42% STATIONARY SHOP CATERERS OTHERS

INTERPRETATION: Most of our customers are from kirana shops and hotels. Fruits and vegetables & stationary shops provide more customers to our store. And rests of our customers are from caterers, school/college, and office

59

3. How did you come to know about the store?


SMS CABLE TV RADIO OUTDOOR HOARDINGS FLYER ON GROUND ACTIVITY IN MARKET VISIT BY BEST ASSOCIATES INVITATIONS NEWSPAPER AD OTHER PEOPLE 2% 0 0 16% 4% 0 40% 12% 20% 6%

Sources of Promotion
SMS Radio Flyer Visit by a Best Price associate Newspaper Ad 6% 20% 40% 12% Cable TV Outdoor Hoardings On ground activity in markets Invitation Card Other people 2% 0% 0% 16% 4% 0%

INTERPRETATION: The above graph shows that 40% customers came to know about

BPMW by the visit of the best price associates then next by the advertisement which regularly comes in newspaper and outdoor hoardings also helped them a lot while identifying the store.

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4. How was your experience at the store on the following parameters?

V GOOD

GOOD 17 19 18 21 19 16 21 18 28 20 27 25 24

POOR 8 9 7 19 18 22 4 20 5 2 0 5 6

V POOR 2 1 2 2 3 10 2 4 1 0 0 0 2

Best Prices Quality Range Credit solution Delivery solution Time taken in Billing Ease of locating merchandise Ease of reaching the store/location Store promotion offers and effectiveness
Parking and other facilites

23 21 23 8 10 2 23 8 16 28 23 20 18

Store utility (e.g. water, toilets, trolleys) Store Displays (inside outside) Carrying information
Overall rating

61

Overall rating

Store Displays (inside outside) Carrying information

Store utility (e.g. water, toilets, trolleys)

Parking and other facilites

Store promotion offers and effectiveness

Ease of reaching the store/location

Ease of locating merchandise

VPOOR POOR GOOD

Time taken in Billing

VGOOD

Delivery solution

Credit solution

Range

Quality

Best Prices

5
62

10

15

20

25

30

INTERPRETATION: Best Price As per the best price concerned out of 50 customer, 23 customers are having very good perception towards the price which was offered by the Best Price store, 17 customers are having good perception toward Prices but on the other hand 8 customers are not satisfied they are having poor perception toward prices and 2 customers are having very poor perception. QualityAs per quality concerned 21 customers are having very good perception towards the quality of the products and 19 customers are having good perception but also I had analyzed that 9 customers are against towards the quality of the product they are having poor perception and 1 customer was also having very poor perception. RangeAs per the Range concerned out of 50 customer, 23 customers are having very good perception towards the ranges which was offered by the Best Price store, 18 customers are having good perception toward but on the other hand 7 customers are not satisfied they are having poor perception toward ranges and 2 customers are having very poor perception. Credit SolutionCredit Solution at best price store was not satisfactory as per the analysis here I had found that only 8 customers are having very good perception toward credit solution and 21 customers are having good perception but 19 customers are having poor perception and 2 are having very poor perception toward credit solution and it is because of cash and carry format of BWM. Delivery SolutionAs per the Delivery Solution concerned out of 50 customer, 10 customers are having very good perception which was offered by the Best Price store, 19 customers are having good perception but on the other hand 18 customers are not satisfied they are having poor perception toward Delivery Solution and 3 customers are having very poor perception and it was because of the high transportation charges which was charged at Best Price. Time Taken in BillingTime taken in billing at best price store was not satisfactory here I had found that only 2 customers are having very good perception and 16 customers are having good perception
63

but 22 customers are having poor perception and 10 are having very poor perception towards the billing and it is because of less number of desks at store. Ease of locating MerchandiseAs per the best price concerned out of 50 customer, 23 customers are having very good perception towards Merchandise, 21 customers are having good perception but on the other hand 4 customer faced problem while locating the items are having poor perception toward prices and 2 customers are having very poor perception. Ease of reaching the store/locationBWM Store was located at outer part of the Raipur city at a distance of 10kms because of this same problem i had found that only 8 customers are having very good perception toward the location and 18 customers are having good perception but 20 customers are having poor perception and 4 are having very poor perception toward location. Store Promotion offersAs per the Store promotion offers concerned out of 50 customer, 16 customers are having very good perception, 28 customers are having good but on the other hand 5 customers are not satisfied they are having poor perception and 1 customers are having very poor perception. Parking and other FacilitiesBest Price store provides more than 1acres of area for parking facilities for their customers which was higher as comparison to other store of Wal-Mart in India here I had found that 28 customers are having very good perception, 20 customers are having good perception and only 2 customer was not satisfied.

64

5. How will you take the stocks with you? 3PL 76% OWN VEHICLE 24%

GOODS CARRIER
3 PL OWN VEHICLE

24%

76%

INTERPRETATION: From the above pie it is clear that mostly members prefer 3PL rather than own vehicle.

65

6. Do you think that Best price modern wholesale store provide you with the required items of your need ALL ITEMS THE ALMOST ALL ALL THE SOME ITEMS THE ITEMS NECESSARY ITEMS 30% 40% 8% VERY FEW

18%

4%

AVAILABILITY
ALL THE ITEMS SOME ITEMS ALMOST ALL THE ITEMS VERY FEW ITEMS 4% 8% 18% ALL THE NECESSARY ITEMS

40%

30%

INTERPRETATION: On the basis of availability the customers nod for all the necessary item is 40% which is the highest. For almost all items it is 30%. For all the items it is 18%. For some items it is 8% and the percentage of dissatisfactory customers is very few which 4% is.

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7. Customer Service SurveyExcellent Good Average Fair Poor 22 17 6 3 2 11 18 7 11 3 17 19 9 4 1 2 19 10 17 19 7 17 3 2 4

Staff was available in a timely manner Staff greeted you and offered to help you Staff was friendly and cheerful throughout Staff showed knowledge of the products/ services Staff answered your questions

Staff answered your questions

Staff showed knowledge of the products/ services Poor Fair Staff was friendly and cheerful throughout Average Good Excellent Staff greeted you and offered to help you

Staff was available in a timely manner

10

15

20

25

INTERPRETATION: The satisfaction level of the customers was high as compared in the survey conducted by our team. The overall performance of the staff towards the customers was good.

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8. Will you visit the Best Price store again? YES 100% NO 0%

INTERESTED IN VISITING AGAIN


YES 0% NO

100%

INTERPRETATION: Through analysis we came to know that customers are happy with the store visit. And they are ready to visit the store again and again.

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9. Will you recommend this store to other business members? YES 100% NO 0%

RECOMMEND
YES 0% NO

100%

INTERPRETATION: The affirmation of the customers for recommending the store to other business men was 100%.

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FINDINGS

1. Most of the members are resellers as compare to organization and industry. 2. Kirana shops are highly engaged in this B2B marketing. 3. Membership drive plays the most important role in making the people aware about the BPMW. 4. Customers are more attracted towards best price store because its offers best product with good quality, regional price and also because its provide Kodak Mahindra credit facility. 5. Billing time taken at best price store is one the main drawback of the store. 6. As per the survey done it is found that people prefer more of the 3PL than own vehicle. 7. It is found that almost all the necessary items are available in the store. 8. As per the opinion of the customers staff of the BPMW store is almost up to the mark. 9. Keeping the facilities offered by BEST PRICE store in mind people are more attracted and satisfied with services and products of the store and hence would recommend this store to others.

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RECOMMENDATIONS
1. BPMW Store should also concentrate and more link ups with organizations and industries so as to expand their business. 2. As per customers it is found that BPMW store should increase the Credit periods as per the customers need. 3. BPMW Store should increase the number of billing counter so as to avoid the wastage of time at counter. 4. BPMW Store should give proper training session to their staff members according to their appointed sections.

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PRACTICAL LEARNING
Best price modern wholesale divides its customer base into 3 target business member categories: a. Resellers b. HoReCa c. O&I Resellers Resellers include all the small and big shops which can purchase from the best price and sell the stuff in the market. Kirana shops, stationery shops, apparel/footwear shops, toy shops, fruits and vegetable shops, meat shops etc. come under the category of resellers. Resellers contribute almost 65% of sales of Best price modern wholesale store. There is a separate marketing strategy with separate marketing team which looks in this department known as reseller. HoReCa (Hotels, restaurants and catering) HoReCa includes all types of restaurants, catering, Dhabas, Sweet Shops which can purchase the grocery and other things from Best price modern wholesale store. HoReCa contributes around 20% of sale of the store. A separate marketing segmentation is also done to cater to the needs and identifying demand in this area which is known as HoReCa. O&I (office and institutions) All type of offices and institutions come under this marketing division of Best Price Modern Wholesale store. Offices, parlors, hospitals, schools, colleges, industries etc. come under the category of O&I.

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O&I contribute around 15-20% of the sale of the Best Price Modern Wholesale store. It also has its own marketing team to identify and fulfill demand in this category.

Membership Procedure Basics of filling Membership Form-

For the purpose of business development, knowing the basics of membership procedure is must. As it helps one to know about the legal documents required for the membership, validity of the Units to become a member and preserving of records for any further use. Process of becoming a member of Bharti Walmart

Fill up the Application Form

Business/ Trade Licenses

Visit store with ID proof

Get Permanent Membership Card

Following in the membership procedure used for providing membership to particular business unit: Best price modern wholesale (BPMW) falls within the Sams club stores of WalMart and only members of the store can purchase from the Best price modern wholesale store. BPWM sells goods to its Business members only on the condition that the said goods are not purchased for the personal consumption and further such purchase is for resale, commercial, business, institutional and/or industrial use only. For getting the business membership of Best price modern wholesale store business entity must have a valid business license.
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A business card is provided by BPMW, which is co terminus with the validity of the business licenses/registration of the members business entity of expiry of ten years from the date of execution of card whichever happens earlier. Issuing of the cards:

An application form is filled for the business entity along with the undertaking that terms and conditions would be fulfilled by the member. Copy of the valid business license is taken along with the application form of the interested business entity. Membership cards include following 2 types of cards: 1. Primary card- issued to the owner of the business entity, person is called the primary holder of the card. 2. Add on- issued only if requested by the primary holder for 2 other people who could purchase for the business unit, on behalf of primary holder. An authorization letter for the same is required which is given on the valid letter head of the business unit.

Hence, overall 3 cards (1 primary and 2 add on) are issued for single business entity. Member should bring the issued membership card for purchasing goods from the store. This card is duly checked at the entrance of the store. Membership card also serves the purpose of billing at the billing counter. 2 guests are allowed along with every holder of the membership card for purchasing of goods from the store.

All the essential formalities are fulfilled. Entry of them is done in the software called mtracks. It scans the valid licenses copy and photo id of the applicants. After which it generates a membership number. Following which, it clicks the picture of the applicant and a membership card is generated. Membership card bears the photograph and membership number of the applicant.

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Working with the sales team Working with the sales team and understanding the basics of generating Leads, introducing best price to customers, taking orders etc. in the market.

This assignment was done along with the business development team, which comes under office and institution segment of the Best Price Modern Wholesale, Raipur.

It worked as the training for the major portion of sales which was supposed to be done by me for the store.

I was sent along with the team to many important areas of Raipur. Our target included new as well as old members of the Best price modern wholesale store.

This training part taught me different aspects of business development and sales which framed the complete marketing strategy of Bharti Walmart stores. Some of the important aspects of learning were:

1. Understanding the product completely, as it is going to be pinched in. 2. Generating leads 3. Knowing the demands of the customer both said and unsaid. 4. Introducing the requirements which can be fulfilled by us. 5. Understanding there are needs and hence calling the stock 6. Taking orders. 7. Sending quotations etc.

All the aforementioned points gave a practical experience of sales in the market. It also helped to improve my confidence in communicating with the clients, building healthy customer relationships and completing targets.

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CONCLUSION

Best Price Modern Wholesale distinguishes itself from the competitors with the help of largest collection of brands, Events and Activations.

Best Price Modern Wholesale has a huge market potential.

Customers are delighted by the variety and price of the product available in the store.

Unique market strategy adopted by best price modern wholesale store for providing wholesale products at cheaper rates compared to other wholesalers and distributors.

The concept of providing all materials under one roof for wholesale products is new of its kind and has the potential of attracting more customers.

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BIBLIOGRAPHY

1. 2. 3. 4. 5. 6. 7.

Philip Kotler, Marketing Management, 11th Edition. Marketing Strategy , Walker Mullins, Boyd, Larreche www.bharti walmart.com www.goolge.com best price manual paper. Kothari C.R., Research Methodology: Methods and Techniques, 2nd Edition. www.bpmw.com

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ANNEXURE CUSTOMERS LIST


NO. 1. 2. 3. 4. FIRST NAME VIMAL MEGHNATH ANIL SUKHPREET SINGH 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. INDAR JEET LALIT KUMAR RAJESH KUMAR FANESH RAVI KUMAR ASHOK NILESH KISHAN PRAKASH PRAKASH MS RANJANA SANJAY JAYANT MITHLESH KUMAR 20. 21. 22. 23. 24. 25. 26. RAJ SUNITA DURGESH KUMAR HOMLAL HIMMATLAL BASANT KUMAR SWENIK GUPTA RODEKAR BAJAJ SAHU SINHA KHEMANI ISRANI JAIN BHATIYA SINGH VERMA AGRAWAL SAHU NISHAD SINHA ISRANI KUMAR SUGANDH SUGANDH BEDI DEMOULA GOUTAM TIWARI B K TRADERS KHALSHA AUTO SERVICE LALIT HARDWARE STORES AGRAWAL JI KA GULSHAN SWEETS JOY ON LINE RAVI COMMUNICATION ADITYA SALES TANISHKA FANCY STORE KISHAN MEDICAL STORE RAJESH DAILY NEEDS RAJESH DAILY NEEDS VASUNDHRA ELECTRONIC SAI VIDEO WORLD SUBHAM MEDICAL SAMRIDHI FANCY AND GIFT CORNER SHRI SANT STATIONARY AND GENERAL STORE ASTHA MOBILE TEENS TRADITIONAL AND WESTERN JAI MAHAMAYA MEDICAL STORES SUMIT ELECTRONIC DEVI KIRANA STORE OM MOBILE AND BAG HOUSE DADAJI SPEARS PARTS LAST NAME JAIN DEWANGAN JAIN BUSINESS VIMAL PAAN MANDIR AND GENERAL STORES PRABHA STD PCO AND PHOTO COPY UNIQUE CARD AND GIFT

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27. 28. 29. 30.

NET RAM DHIRAJ KUMAR BIRENDRA NARAYAN KUMAR

SAHU DUBEY SAHU

SETH LAL KIRANA STORES GANGA MAYA KIRANA STORES SAHU CYCLE AND KIRANA STORE

KURRE RUPRAILA GUPTA SAHU DEWANGAN GARG KEDIA KUKREJA MALIK RATHOR PATEL PATEL PATEL

NARENDRA KUMAR KURRE MAHESH CLOTH STORE SHIV SHAKTI MOBILE AND GENERAL STORES SAHU HOTEL MAA PARMESHWARI DAILY NEEDS SAI BABA TELICOM KEDIA HARDWARE AND MILL STORES SWEET HUT DAILY NEEDS MAMTA HOTEL POONAM SWEETS QUALITY ELECTRICALS TRADERS ISHWAR PLY AND HARDWARE KRISHNA HARDWARE

31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43.

DEEPAK SHAILENDRA RAMADHEEN DINESH APURVA RAJESH SATISH AKHTAR KIRTI KAMLA BEN SHRI BABULAL VITTHAL BHAI MOHAMMAD JUMMAN

BHINSARA KHOAIYAR PATEL PATEL TAUNK MAKHIJA GULWANI TIWARI PATEL RATHOR MEHTA RATHOR KHOKHAR DEVI DEWANGAN

SUPER CYCLE STORES VIRA AGENCIES PATEL DOOR AND PLY SARVODAY TRADERS DEEPAK GENERAL STORES SUPER NEEDS RADHA SWAMI COLLECTION GOLDEN RESTAURENT SHIVAM MEDICALS KRISHNA SALES SWATI MEGJINE AND STATIONARY SHRI HARI ENTERPRISES EDAN TRADERS AND KIRANA STORES LUCKY MARKET VINAY FANCY AND GENERAL STORES

44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57..

PRAFULL VIJAY KUMAR HARILAL DEEPAK KUMAR DINESH HARISH KUMAR KRISHNKANT GOVERDHAN HIMANSHU CHETAN RAJESH TAJUDDHIN LEELA VINAY KUMAR

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58. 59. 60. 61. 62.

PURAN DAS PREM NARAYAN CHHANNU LAL TEJ BAHADUR

TALREJA GUPTA DEWANGAN SAB

PURAN KIRANA STORES SONU GIFT AND FANCY STOORES RAHUL STD PCO SHRI JAI BAJRANG MEDICAL STORES UMESH PAY AND FURNITURE AND

BHARAT LAL 63. 64. 65. 66. 67. ANKIT MAWJI VISHWANATH SUNIL NARENDRA KUMAR 68. 69. MANISH YASHWANT KUMAR 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. JAI PRAKASH SARASWATI KANTI LAL DILIP RAMCHANDRA ANIL PRADEEP SHANKAR VIJAY BALRAM DINESH KUMAR ASHOK MURLIDHAR SARASWATI HIRALAL JAYA ANIL NARENDRA

GUPTA DAS PATEL SAHU SACHDEV

ELECTRONICS AACHAL NEW COLLECTION ASHISH DISTRIBUTER MUSKAN MOBILE SUNIL KIRANA STORES

SAHU TRIPATHI

SAHU ELECTRICALS MANISH DEALY NEEDS

JANGHEL JAIN NAYDU PATEL MAKHIJA KOTWANI JAIN GUPTA ISRANI KHENWANI PAMNANI SETHIYA TALWANI DEWANGAN DEVI VALECHA VAJPAYEE MUTHA NIRATKAR

SADGURU FANCY AND GENERAL STORES JAIN COLD DRINKS MAA AMBEY TREVELLERS JALARAM SWEETS DILIP PROVISION STORES RAJ GENERAL STORES JAIN HARDWARE AND TOOLS CO GUPTA HARDWARE STORES ISRANI HARDWARE NEW DIGITAL WORLD MOBILE ZONE DINESH TRADERS SHRI RADHA MOBILE CHANDAR CLOTH STORE POOJA NEEDS PADMA PROVISION STORES SAI CHANDRA GAS SERVICES C R B JWELLERS RAJU AUTO CENTRE

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KUMAR 88. 89. 90. 91. 92. SANTOSH PRAVIN LOKESH PRASHANT SURENDRA KUMAR KASHYAP BALAJI PRINTERS SALUNKE BURAD CHAWRA AGRAWAL DARGOBA TANCH AND REFINERY MAHAVEERCHAND ASHOK KUMAR JWELORS SWASTIK FINANCE SERVICES AGRAWAL HOME APPLIANCES

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Bharti Walmart Raipur Business Member Questionnaire DATE: /../. Membership No. as on Business

Card Member name: .. Contact no: 1. Name of the Business: Reseller Organization Industries Other

2. What is the type of business that you are dealing with? Kirana shop Fruits & Vegetable shop Caterers Stationery shop Hotels

Restaurants/ Dhabas

Offices

Schools/Colleges

Other Institution (Pls. specify) 3. How did you come to know about the store? SMS Flyer Invitation Cable TV Radio Outdoor Hoardings Other people

On ground activity in markets Card

Visit by a Best Price associate Newspaper Ad (Pl specify

publication)

4. How was your experience at the store on the following parameters? V.Good a. b. c. d. e. f. g. h. i. j. k. l. m. n. Best Prices O Quality O Range O Credit solution O Delivery solution O Member service by staff O Time taken in Billing O Ease of locating merchandise O Ease of reaching the store/location O Parking and other facilities O Store promotion offers and effectiveness O Store utility (e.g. water, toilets, trolleys) O Store Displays (inside outside) O Overall rating O Good O O O O O O O O O O O O O O Poor O O O O O O O O O O O O O O V.Poor O O O O O O O O O O O O O O

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5. How will you take the stocks with you a. 3 PL b. Your own vehicle a) Pl specify type of vehicle .. 6. Do you think that Best Price modern wholesale store provide you with the required items of your need? a) All the item b) Almost all the items c) All the necessary items d) Some items e) Very few 7. Customer Service Surveya. Staff was available in a timely manner? a) Excellent b) Good c) Average d) Fair e) Poor b. Staff greeted you and offered to help you? a) Excellent b) Good c) Average d) Fair e) Poor c. Staff was friendly and cheerful throughout? a) Excellent b) Good c) Average d) Fair e) Poor d. Staff showed knowledge of the products/ services? a) Excellent b) Good c) Average d) Fair e) Poor e. Staff answered your questions? a) Excellent b) Good c) Average d) Fair e) Poor 8. Will you visit the Best Price store again? A) Yes B) No

If NO, please specify 9. Will you recommend this store to other business members?

A) Yes Thank You

B) No

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