OBJECTIVE OF YHE STUDY

1. To know the satisfaction level of readers towards Vijay Karnataka news paper 2. To know which type of news and supplementary are prepped more by the reader in Vijay Karnataka news paper 3. To provide information to company about why reader prefer news paper as advertising media 4. To know why people prefer vijay Karnataka news paper whether for Its local news coverage Price Advertisement 5. To know why people go for Vijay Karnataka news paper as a media for advertisement

LIMITATION

1. The study is limited to the news paper readers of Bagalkot only

2. Time is the major constraint of the study.

3. Since sample is only 100 which is not a true representative 0f the population as a whole.

4. Level accuracy of the result of research is restricted to the accuracy level with which the customer have given the answer and the accuracy level cannot be a prediction.

5. The survey is not done throughout the census.

CONCLUSION

What customer wants needs to write in news paper and different different type media To print in news paper and present what customer need and wants to write it. For example unemployment people more than in city or place, to news only employment to more than call form news to write in news paper.

VIJAYANAND PRINTERS LIMITED BAGALKOT

VIJAYANAD PRINTERS LIMITED S.P.L.9, KSSIDC INDUSTRIAL ESTATE BAGALKOT -547101 08354-234106 1

INDUSTREIS OVERVEIW

HISTORY OF NEWS PAPER

The newspaper can initially be defined as a written means of conveying current information. In this sense the first organized attempt to provide such a service occurred in ancient Rome Empire. During Julius Caesars reign their was also the actadiurna daily announcement of the government and other activities that were posted in the capital public place. The earliest printed news bulletins appeared in china, with a court gazette issued during Tsanga dynasty (618-906BC) and read primary by government officials, although scholars were later added to its readership. A latter significant development after cited by historians was the issuing of news latter by the fugger family of germany, a powerful clan of merchants of bankers in 15th and 16th centuries there agents operated in nearly every part of the known world and sent in reports of business of other affairs from their posts. The reports were combined and circulated by means of the news latters to all the units in fugger an organization newspaper history in India is inextricably tangled with political history wrote A.E.Charltone (Wolseley 3). James Augustus Hicky was the founder of Indias first newspaper the Calcutta general advertiser also known as Hickys Bengal gazette in 1780 soon other newspapers came into existence in Calcutta and madras: The Calcutta gazette, the Bengal journal the oriental magazine the madras courier and the Indian gazette. Enjoyed governmental patronage including free postal circulation and advertisement, Hickys Bengal gazette earned the rules wrath due to its criticism of the government. In November 1780 its circulation was halted by government decree. Hicky protested against this arbitrary harassment without avail, and was imprisoned the Bengal gazette and the India gazette were followed by the Calcutta gazette which subsequently became the governments medium for making its general orders (Sankhdher 2432)

The Bombay herald, the statement in Calcutta and the madras mail and the Hindu, along with many others rivals in Madras represented the metropolitan voice of India and its people. While statesman voiced the English rules voice, the Hindu became the beacon of patriotism in the south. The Hindu was founded in madras as a counter to the madras mail. Patriotic movement grew in proportion with the colonial ruthlessness, and a vehicle of information dissemination became a tool for freedom struggle. In the struggle for freedom, journalist in the twentieth century performed a dual role as professional and nationalists. Indeed many national leaders, from Gandhi to Vajpayee, were journalist as well. Calcutta, Madras, Bombay and Delhi were main four centres of urban renaissance which nourished news in India. It was only during and after the seventies especially after Indhira Gandhis defeat in 1977 that regional language newspapers became prevalent. There were nationalistic echoes from the linguistic regional provinces. Bengal, Gujarat, Tamil, Karalla, Punjab, and Uttar Pradesh produced dailies in regional languages. Hindu and Urdu were largely instrumental in voicing the viewpoint and aspiration of both Hindus and Muslim of the Northern provinces. As communalism and religious intolerance increased before and after partition, Urdu remained primarily the language of Muslims as Pakistan choose this language as its language as its lingue France. After partition the cause of Urdu and its newspaper, suffered a setback as Hindu reactionaries be gan to recognize the association of Urdu with Islam and Pakistan.

BASIC DATA

Official Country Name Region (Map name) Population Language(s) Literacy Rate Area GDP Number of Daily News Paper Total Circulation

Republic of India East, South & Asia 112,36,68,199 English, Bengali, Telugu & Marathi 55.00 % 3, 287,590sq km 456,990 (US Million) 400 30,800,000

Circulation Per 1000: Number of non daily news paper: Total Circulation: Circulation per 1,000: Total news paper Ad Receipts As % of All ad Expenditure Number of Television station: Number of Television sets:

60 98 7,874,000 13 37,884 (US Million) 55% 600 65,000,000

Television sets per 1000: Number of cable subscribers: Cable subscribers per 1000: Number of Radio station: Number of radio receivers: Number of individual with computers: Computers per 1000: Number of individual with internet access: Internet access per 1000:

65.5 40,000,000 40.5 318 116,000,000 4,600,000 4.5 5,000,000 4.9

BACKGROUND & GENERAL CHARCTERSTICS

India is the worlds largest democracy its mass media culture a system that has evolved over centuries, is comprised of a complex framework. Modernization has transformed this into a communications network that sustains the pulse of a democracy about 1.1 billion people. Indias newspaper evolution is nearly unmatched in world press history. Indias newspaper industries and its westernization or modularisation as French would call it go hand in hand. Indias press is metaphor for its advancement in the globalise world.

The printing press preceded the advent of printed news in India by about 100 years. It was in1674 that the first printing apparatus was established in Bombay followed by Madras 1772. Indias first newspaper, Calcutta general advertises, also known as Hickys Bengal Gazette was established in January 1780, and the first Hindi daily, Sam char sudha varshan, began in 1854. The evolution of the Indian media since has been fraught with development difficulties. Illiteracy, colonial constraints and repression poverty and apathy thwart interest in news and media. Within this framework it is instructive to examine Indias press in two board analytical section: precolonial times and the colonial, independent press (which may, again be classified into two: preceding and following the emergency rule imposed by Indhira Gandhis government in 1975.) the post emergency phase. This continues at the present, May the third independent phase of India newspaper revolution (JEFFREY????)