Polling

Market Research

Methodology Zogby Analytics was commissioned by CWA District One to conduct an online survey of 600 likely voters in New York, New York. All interviews were completed June 13 and June 14, 2013. Using trusted interactive partner resources, thousands of adults were invited to participate in this interactive survey. Each invitation is password coded and secure so that one respondent can only access the survey one time. Using information based on census data, voter registration figures, CIA fact books and exit polls, we use complex weighting techniques to best represent the demographics of the population being surveyed. Weighted variables may include age, race, gender, region, party, education, and religion. Based on a confidence interval of 95%, the margin of error for 600 is +/- 4.1 percentage points. This means that all other things being equal, the identical survey repeated will have results within the margin of error 95 times out of 100. Subsets of the data have a larger margin of error than the whole data set. As a rule we do not rely on the validity of very small subsets of the data especially sets smaller than 50-75 respondents. At that subset we can make estimations based on the data, but in these cases the data is more qualitative than quantitative. Additional factors can create error, such as question wording and question order. ## About Zogby Analytics: For three decades, the Zogby companies have produced polls with an unparalleled record of accuracy and reliability. Zogby telephone and interactive surveys have generally been the most accurate in U.S. Presidential elections since 1996. Zogby Analytics is composed entirely of senior level executives from Zogby International. Zogby Analytics, along with renowned pollster John Zogby, have continued in the tradition of conducting telephone and interactive surveys, while keeping an eye on the future by incorporating social media tracking and analysis into our work. Zogby Analytics conducts a wide variety of surveys internationally and nationally in industries, including banking, IT, medical devices, government agencies, colleges and universities, non-profits, automotive, insurance and NGOs.

Zogby Analytics 1747 Call Street Lake Luzerne, New York 12846 www.jzanalytics.com

 Polling Market Research

Narrative Summary Have you attended at least one LIVE ticketed event in the past 12 months? (Ticketed events include LIVE sporting, music, theater or cultural events.) Yes 75% No 25 Three quarters of respondents say they have attended at least one Live ticketed event in the past 12 months, while one in four have not. In all, how many times have you bought tickets either at the box office, season tickets, online, via phone or other means in the past 12 months? 1 2 26% 3 5 29 6 10 14 11 20 7 More than 20 times 4 I have not bought any tickets 16 in the past 12 months 16 Not sure 4 More than half (55%) say they have purchased tickets five times or less within the past year, while 16% say they have not purchased any tickets in that time span.

Zogby Analytics 1747 Call Street Lake Luzerne, New York 12846 www.jzanalytics.com

 Polling Market Research

Are any of the statements below true about you? Table 1. True Statements (%) I have purchased tickets to a concert, theatre, cultural or sporting event through the web I have purchased tickets to a concert, theatre, cultural or sporting event online from other fans or individual ticket holders I have given tickets away to a concert, theatre, cultural or sporting event to another person I have sold tickets to a concert, theatre, cultural or sporting event to another person through the web I have sold tickets to a concert, theatre, cultural or sporting event to another person, offline (e.g. to a friend or someone I met) I feel comfortable selling tickets to someone outside the event venue None of the above Not sure

% 66 24 21 9 9 8 19 2

Two in three (66%) say that they have purchased tickets to a concert or other event through the web, while one in four (24%) have purchased tickets online from other fans or individual ticket holders. Another one in five (21%) have given tickets to these events to another person. One in ten have sold their tickets to another person using the web and another one in ten have sold these tickets to another person offline. About one in five (19%) have done none of the activities mentioned and 2% are not sure.

Zogby Analytics 1747 Call Street Lake Luzerne, New York 12846 www.jzanalytics.com

 Polling Market Research

Transparency Poll Questions: Have you had the experience of trying to purchase tickets online and having the event be sold out within minutes of tickets going on sale? Yes 52% No 43 Not sure 5 Fifty-two percent say they have had the frustrating experience of trying to purchase tickets online only to be informed within minutes that the event is sold out. Forty-three percent say they have not had that experience and 5% are not sure. Are you aware that event producers, concert promoters and performing artists often pre-sell or reserve tickets to companies, record labels, VIPs, fan clubs, credit card holders, and personal friends? Yes 68% No 24 Not sure 8 By nearly three to one (68% vs. 24%), respondents say they are aware of the practice of producers, promoters, and artists pre-selling or reserving tickets making them unavailable to the public for sale. Eight percent are not sure. For a given event, what do you believe is a fair percentage of tickets to be pre-sold? Under 10% 28% 10% - 24% 34 25% - 49% 16 50% - 74% 11 75% or above 4 Not sure 9 Three in five (62%) respondents say that one-quarter or less of tickets is a fair percentage to be pre-sold, while 16% think one-quarter to half is a fair percentage. Eleven percent think half to three- quarters is fair, and 4% think anything more than three-quarters of tickets in reserve to be pre-sold is fair. Just under one in ten (9%) are not sure where they stand.

Zogby Analytics 1747 Call Street Lake Luzerne, New York 12846 www.jzanalytics.com

 Polling Market Research

Are you aware that the number of set-aside tickets, known as holdbacks, can exceed 50% or more of the total number of tickets available for the event? Yes 28% No 62 Not sure 10 Despite the significant majority who say they are aware of the practice of reserving or holding back tickets, more than three in five say they are unaware that holdbacks can exceed 50% or more of the total number of tickets available for the event. About a quarter say they are aware of how many tickets are held back and 10% are not sure. Recently, on his Believe Tour, Justin Bieber performed in Nashville, Tennessee at a venue with a capacity of 14,000. Of those, 12,999 tickets were holdbacks and only 1,001 (7%) were made available for purchase to the general public. Does the volume of ticket holdbacks in this instance surprise you? Yes 59% No 33 Not sure 8 Nearly three in five (59%) say they are surprised by the number of hold backs for a recent Justin Bieber concert, while one in three (33%) say they are not surprised. Considering this instance, do you think ticket holdbacks are ethical? Yes 16% No 71 Not sure 13 The overwhelming majority (71%) say that in this instance they think that the number of tickets held back is unethical. Sixteen percent have no problem with it and 13% are not sure. Do you agree or disagree with the following statement? Laws should be put in place to cap the amount of holdbacks allowed for concerts and events Agree 77% Disagree 9 Dont know 14

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 Polling Market Research

Seventy-seven percent agree that there should be laws to limit the amount of holdbacks for tickets to concerts and events, while 9% disagree. Fourteen percent are not sure how they feel about such laws. Promoters or venue managers should be required to post on line how many tickets are available to the general public when they go on sale so customers can know their chances of buying them. Agree 86% Disagree 6 Dont know 8 The overwhelming majority of respondents agree that promoters or venue managers should have to post online how many tickets are available for sale to the general public so consumers know their odds of getting a shot at buying tickets; 6% disagree; and 8% are not sure. Which of the following is closer to your view? It is important that artists and concert promoters disclose to consumers how many tickets are reserved as holdbacks and how many tickets are available to the general public 78% It is not important that artists and concert promoters disclose to consumers how many tickets are reserved as holdbacks and how many tickets are available to the general public 12 Not sure 11 More than three in four (78%) say it is important that artists and promoters disclose to consumers how many tickets are held back, while 12% do not think it is important. Eleven percent are not sure. Are you aware that many venues, including Madison Square Garden, Yankee Stadium, Barclays Center and Citifield have received significant public subsidies? Yes 50% No 41 Not sure 9 Exactly half (50%) say they are aware of the public subsidies venues such as Madison Square Garden, Yankee Stadium, and Barclays Center have received significant public subsidies. On the other hand, a healthy 41% say they are not aware of the subsidies and 9% are not sure.

Zogby Analytics 1747 Call Street Lake Luzerne, New York 12846 www.jzanalytics.com

 Polling Market Research

Considering that many venues, including Madison Square Garden, Yankee Stadium, Barclays Center and Citifield have received significant public subsidies this, which of the following is closer to your view? It is important that publicly subsidized venues disclose to consumers how many tickets are reserved as holdbacks and how many tickets are available to the general public 78% It is not important that publicly subsidized venues disclose to consumer how many tickets are reserved as holdbacks and how many tickets are available to the general public 10 Not sure 12 Again, the overwhelming majority (78%) of respondents believe that it is important that venues which receive public subsidies should be required to disclose how many tickets are reserved as holdbacks. Just 10% say it is not important and 12% are not sure.

Zogby Analytics 1747 Call Street Lake Luzerne, New York 12846 www.jzanalytics.com