Voucher Redesign Project

Visual Design Research, Wireframes & Design Directions

Modified: Filename:

October 13, 2011 Voucher_Redesign_Review3

Voucher Design Research - Hotel Vouchers

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Page: 2

Traditional Hotel Vouchers

1. Indian Travel Agent - Indian Hotel 2. Vietnamese Travel Agent - Vietnamese Hotel 3. Military Travel Payment Voucher

Pros
Seems official (at least for older people) Good legibility in B/W and if faxed Good for older computers & printers Easy for multiple-brand customization

Cons
Not very attractive We probably cant replicate convincing approved stamp/ signature Seems outdated - which may also be a pro

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Descriptors
Trustworthy Official Bureaucratic Traditional

*Source for all research images - Google search

Transport/ Transfer Vouchers

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Page: 3

Official Transport Vouchers

1. 2. 3. 4. Malaysian Airline Voucher Aus - NZ Ferry Voucher Chinese Tour Voucher (I think) Escapes.ca Travel Voucher

Pros

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Attractive Look like actual currency Seem official Fancy (may make users feel better about the money - like its the golden ticket)

Cons
Legibility on lower quality printers & faxes Need to clear up some space for incorporating individual traveler names Potentially difficult to customize for different brands/ customers
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Descriptors
Colorful High-Quality Valuable Substantial

Attraction/ Etc. Vouchers

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Page: 4

Attraction Vouchers
1. 2. 3. 4. Cruise & Meal Voucher Parking Voucher Attraction Voucher Sightseeing bus Voucher

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Pros
Attractive, inviting (except parking) Look like actual tickets/ have some tracking or code Seem official All would work well with low quality printers & faxes

Cons
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Cool imagery/ graphics may not print well on low quality printers & faxes All have supplier branding (vs. AAA or Travel Agency)

Descriptors
Exciting Intriguing Professional Authentic (as in not fake)

Voucher Design Research - Thomas Cook Itinerary

Page: 5

Pros
Easy to scan for info Simple & Clear Lots of detail but not overwhelming Legibility should be good for low-quality printers and scans

Cons
Does not include vouchers in context Small print Not very attractive Not very exciting

Descriptors
Useful Practical Concise Accurate

Hotel Voucher Wireframe - lo-fi with map

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**please note: this is not final design, just an example of what we could do
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Page: 6

October 27, 2011

7 nights

Harrahs Casino Hotel

3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000

ANNOTATIONS (explanation of content & data source)

01

Hotel Voucher

Visual element to differentiate from an itinerary and to reinforce to hotel staff that Traveler has paid. Service Date (when traveler is expected to redeem service) (check-in date and number of nights vfor Hotel Voucher) Supplier Name & Contact Info - including phone number ATI, AAA, CAA or Travel Agent logo This info is often called Booking Code by ATI staff. It is on the current voucher as Reservation Number in the top right portion of the existiing voucher Reccomendation is to spell out the date, using US date format in English since most travelers will have an itinerary and this document must be understood by the Hotel staff (mainly English speakers) Room type: (this info is on current voucher in the Booking Code field and actually shows the item code) Number of travelers determined by Hotel (max numbers of occupants per room) Traveler names will be pulled from DBMS - actual ages will display if 17 years or less adult will display if age is 18 years or greater - QC code determines who is assigned to a room Information about the hotel or attraction like construction, closures etc. - optional field (new) Any additional information about hotel or attraction booking for the traveler - optional field (new) This is the supplier reservation or confirmation number (on current voucher as Confirmation Number) We should pull the Hotel name and populate it here to make the information as explicit as possible Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service Special offers/ promotions such as free breakfast or parking - this information will come from DB as available at time of booking QR code - could link back to reservation or to additional promotions Showing map - I think this is too much clutter and probably not very useful...we should consider showing promos here - if we decide to keep, find simplest map - showing Yahoo Maps here

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Reservation Information
Check in date: October 27, 2011
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ATI Reservation #: 4198360

Travelers:

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Check out date: November 1, 2011 Room 1 King Bed, Non Smoking Room, Wireless High-Speed 07 description: Internet Access, Pillowtop Bed, Microwave
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Jane Smith (adult) Bob Rodriguez Rodrigues Smith (adult) Elsa Vilhelmsdotter Norrgard (3 years) Ulrika rtegren-Krjenmki (8 years) Oskar Jakobsson Skeppar (adult)

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Update: Pool is currently closed for maintenance as of mm/dd/yyyy

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Instructions for Traveler: Hotel entrance is on South street - use valet parking

Hotel Front Desk Instructions

Please do NOT bill this client for room & tax charges. Credit card is ONLY for incidentals. Detailed billing instructions on the back.
Room & Tax will be paid by: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045
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Harrahs Reservation #: Travel Agent Reference #:

86836928 12345678
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For any problems call 1-800-800-8942 Hotel Location

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Special Offers

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Free breakfast*
Go to the breakfast buffet on the 2nd floor. Includes coffee.
*must be redeemed at time of check-in
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Use your favorite QR Code App to scan this code and see more promotions & discounts!

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ATI Reservation #: 4198360

Hotel Voucher Wireframe - lo-fi with map - A4 paper

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Page: 7

ANNOTATIONS (explanation of content & data source)

01

October 27, 2011

Hotel Voucher

Harrahs Casino Hotel

3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000
02 05 03

Visual element to differentiate from an itinerary and to reinforce to hotel staff that Traveler has paid. Service Date (when traveler is expected to redeem service) (check-in date for Hotel Voucher) Supplier Name & Contact Info - including phone number ATI, AAA, CAA or Travel Agent logo This info is often called Booking Code by ATI staff. It is on the current voucher as Reservation Number in the top right portion of the existiing voucher Reccomendation is to spell out the date, using US date format in English since most travelers will have an itinerary and this document must be understood by the Hotel staff (mainly English speakers) Room type: (this info is on current voucher in the Booking Code field and actually shows the item code) Number of travelers determined by Hotel (max numbers of occupants per room) Traveler names will be pulled from DBMS - actual ages will display if 17 years or less adult will display if age is 18 years or greater Information about the hotel or attraction like construction, closures etc. - optional field (new) Any additional information about hotel or attraction booking for the traveler - optional field (new) This is the supplier reservation or confirmation number (on current voucher as Confirmation Number) We should pull the Hotel name and populate it here to make the information as explicit as possible Any additional information about hotel or attraction booking for the traveler - optional field (new) Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service Showing map - I think this is too much clutter and probably not very useful...we should consider showing promos here Special offers/ promotions such as free breakfast or parking - this information will come from DB as available at time of booking

Reservation Information
Check in date: October 27, 2011 Check out date: November 1, 2011
07 06 08

ATI Reservation #: 4198360

Travelers:

Room type: 1 King Bed, Non Smoking Room, Wireless High-Speed

Internet Access, Pillowtop Bed, Microwave
09

Jane Smith (adult) Bob Rodriguez Rodrigues Smith (adult) Elsa Vilhelmsdotter Norrgard (3 years) Ulrika rtegren-Krjenmki (8 years) Oskar Jakobsson Skeppar (adult)

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Update: Pool is currently closed for maintenance as of mm/dd/yyyy

06

10

Instructions for Traveler: Hotel entrance is on South street - use valet parking

Hotel Front Desk Instructions

Please do NOT bill this client for room & tax charges. Credit card is ONLY for incidentals. Detailed billing instructions on back.
Room & Tax will be paid by: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045
13 11 12

07

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Harrahs Reservation #: Travel Agent Reference#:

86836928 12345678
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This is your proof of payment - for any problems call 1-800-800-8942 Hotel Location
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Special Offers
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Free breakfast*
Go to the breakfast buffet on the 2nd floor. Includes coffee.
*must be redeemed at time of check-in

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Use your favorite QR Code App to scan this code and see more promotions & discounts!

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Transport Voucher Wireframe

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Page: 8

October 27, 2011

Transportation Voucher

Luxor Limousine

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ANNOTATIONS (explanation of content & data source)

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3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000
06

Visual element to differentiate from an itinerary and to reinforce to Traveler that they will need physical voucher - should be ticket -like Voucher Type (title) & service date Supplier Name & Contact Info - including phone number ATI, AAA, CAA or Travel Agent Logo Service description (will try to figure out a better title for this) ATIs internal reference - on current voucher as ATI Reservation # (Excel spreadsheet in use by Morgan Tennant) Assumption is that each voucher covers a single family at most - emailed Morgan to find out maximum # of travelers Info for the Traveler about how to redeem the service Copy is FPO - reminder to supplier not to charge Travelers This is the supplier reservation or confirmation number Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service

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Description
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ATI Reservation #: 4198360

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Sedan car - 3 passengers maximum. Private trans- Travelers: port from the Las Vegas International Airport to the Hoover Dam

Jane Smith Bob Rodriguez Rodrigues Smith Sheila Smith

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Instructions for traveler: Call Luxor Limousine 24 hours prior to your arrival to confirm your pick-up time. The Luxor driver will meet you at the baggage claim and will be holding a sign with your family name.

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Supplier Instructions
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Please do NOT charge the travelers for any reason. Payment will be provided by: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045
Harrahs Reservation #: 86836928 Travel Agent Reference #: 12345678
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Luxor Limousine Travel Voucher - Private Transport

Travelers: Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (5 years), Eddie
Smith (8 years)
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Please do NOT charge travelers

Please bill: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045

Use your favorite QR Code App to scan this code and see more promotions & discounts!

ATI Reservation #: 4198360

For any problems call 1-800-800-8942

Attraction Voucher Wireframe

Page: 9

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October 27, 2011 03 South Rim Air/Ground Attraction Overnight Inside Grand Voucher Canyon Traveler Instructions
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Vision Holidays 3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000

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ANNOTATIONS (explanation of content & data source)

01 01

Click here to add your logo

Visual element to differentiate from an itinerary and to reinforce to Traveler that they will need physical voucher - should be ticket -like Voucher Type (title) Service date & item name Supplier name & contact info ATI, AAA, CAA or Travel Agent logo ATIs internal reference - on current voucher as ATI Reservation # (Excel spreadsheet in use by Morgan Tennant) Info for the Traveler about how to redeem the service Assumption is that each voucher covers a single family at most - emailed Morgan to find out maximum # of travelers Copy is FPO - reminder to supplier not to charge Travelers Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service This is the supplier reservation or confirmation number

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ATI Reservation #: 4198360

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Passengers MUST call Vision Holidays a MINIMUM of 48 HOURS PRIOR to departure date at 702-647-7700 (or 1-800256-8767) to reconfirm their reservation and hotel pick-up time/location. Identify yourself as an ATI passenger with a voucher. (Refunds will not be granted due to delays). A $10 fuel surcharge will be collected at time of check-in. Day 1: - Passengers will be picked-up from selected hotel in Las Vegas for transfer to the North Las Vegas Air Terminal - Flight to Grand Canyon South Rim is approximately 45 minutes - Board motor coach for an approximate 2 hour tour; stop at selected Canyon rim view points. - Transfer to Grand Canyon hotel for overnight stay inside or outside of National Park -- one (1) night Day 2: - Transfer from Grand Canyon hotel back to Grand Canyon Airport for check-in - Transfer back to selected Las Vegas hotel Pick-up time from Las Vegas hotels is scheduled approximately 90 minutes PRIOR to the scheduled flight departure time (flight leaves from the North Las Vegas Airport). Return from GCN-LAS: - Flight from GCN arrives back at North Las Vegas Airport at approximately 11:30AM. - Please allow at least 90 minutes for the return transfer from the North Las Vegas Airport back to the Las Vegas hotels.

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For assistance call: 1-800-800-8942

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South Rim Air/Ground - Overnight Inside Grand Canyon

Travelers:
Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (child), Eddie Smith (child)
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Please do NOT charge travelers.

Please bill: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045
11 Vision Holidays Reservation #: 86836928 Travel Agent Reference #: 12345678

Use your favorite QR Code App to scan 10 this code and see more promotions & For any problems call 1-800-800-8942 discounts!

ATI Reservation #: 4198360

Event Voucher Wireframe - Plain Text Version

Page: 10

01

September 22, 2010

Broadway Show: Jersey Boys 7:00 p.m.

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Las Vegas Theatre 3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000

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ANNOTATIONS (explanation of content & data source)

01

Click here to add your logo

Service date and Item name - must include time for applicable services Supplier name, location and phone number ATI, AAA, CAA or Travel Agent logo Info for the Traveler about how to redeem the service ATIs internal reference - on current voucher as ATI Reservation # (Excel spreadsheet in use by Morgan Tennant) Item-specific info such as reserved seats (if available/ applicable) Assumption is that each voucher covers a single family at most - emailed Morgan to find out maximum # of travelers Copy is FPO - reminder to supplier not to charge Travelers This is the supplier reservation or confirmation number Barcode could be sent by supplier so that voucher is redeemable directly by traveler (vs. having to trade it in for a ticket) QR code - could be client-specific, might link to supplier website, additional discounts & promotions etc...

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Traveler Instructions
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ATI Reservation #: 4198360

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Redemption Instructions: Located at the Palazzo. Present this confirmation at the Box Office window with photo identification ON DAY OF SHOW AT LEAST ONE HOUR BEFORE THE SHOW STARTS. Ticket will only be released to the authorised person listed on the confirmation. Tickets not picked up by show time are subject to cancellation. Guests under the age of 18 must be accompanied by an adult. Itinerary: Las Vegas welcomes the musical phenomenon Jersey Boys to its exclusive West Coast home at The Palazzo! This super-hit blockbuster takes you up the charts, across the country and behind the music of Frankie Valli and The Four Seasons. Discover the secret of a 40-year friendship: four blue-collar kids working their way from the streets of Newark to the heights of stardom and experience electrifying performances of the golden greats that took these guys all the way to the Rock and Roll Hall of Fame: Sherry, Big Girls Dont Cry, Cant Take My Eyes Off You, My Eyes Adored You, and more. As the New York Times says, The crowd goes wild!

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For assistance call:

1-800-800-8942

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Jersey Boys - September 22, 2012 7:00 p.m.

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Seats: 2A, 2B, 2C, 2D

Travelers: Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (child), Eddie Smith (child)
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This voucher is proof of payment. Please do NOT charge the travelers for any reason.
Please bill: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045 Palazzo Las Vegas Reservation #: 86836928
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For assistance call:

1-800-800-8942

Design Direction Explorations

Page: 11

Design Direction 1 - Currency

Design Direction 1 - Brochure

Brochure Design Voucher (draft)

ATI Hotel Voucher Creation on WBE- User Flow

www.americantours.com user enters in search criteria user selects hotel, rooms & clicks on book User clicks Proceed to Checkout

Log In

Results Page

Cart

Some clients may stop at this point and manually enter info into their own voucher format user enters traveler names & internal reference # user verifies traveler names & agrees to terms & conditions

user clicks print voucher

Traveler & Agent Information Entry Page

Review Booking Page

Booking Confirmation Page user clicks print screen

AAA/CAA Users PDF is generated for both scenarios Enter Credit Card Info

Non-Hotel Voucher Creation Process

Morgan then prints - they would like to use perforated paper but they use shared network printers. Blank pages in the PDF are placeholders for nonhotel vouchers Booking system hotel voucher data FDX Tool End-product is 5.5x 8.5 booklet. Letter size paper is manually cut, punched & bound on site by humans.

booking # Morgan receives an email (@citypackages / @flydrive) or checks report Morgan confirms reservations offline & updates status in PuTTy Morgan gets list of vouchers/ Itineraries from report

PuTTy

Morgan enters booking number and the tool generates a PDF

Morgan creates non-hotel vouchers using a Microsoft Excel template & prints

Human cuts letter-size paper in half then collates & binds

Traveler Itinerary & Voucher Book