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Context
Preparing for massive change
Opportunity is Here!
Asian 0.5 2%
Total = 23.9M
Sources: SSG Analysis of self reported data per Scarborough 2011-2012 and Census ACS
2013 Santiago Solutions Group Inc. 6
In Chicago metro, 4 in 10 uninsured eligible (100-400% FPL) are Hispanic Hispanic 321K 44% NH 403K 56%
Total = 724K
Sources: SSG Analysis of self reported data per Scarborough 2011-2012 and Census ACS
2013 Santiago Solutions Group Inc.
43%
40%
24%
Millennials represent a substantial portion of the currently uninsured In many large & medium-sized cities, such as Denver, Millennials are heavily Hispanic
20%
0%
Millennial (18-29)
Gen X (30-44)
Boomer (45-64)
NH
Hisp.
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Sources: SSG Analysis of self reported data per Scarborough 2011-2012 and Census ACS
2013 Santiago Solutions Group Inc.
NonHispanic
Younger Socioeconomic level Inexperience in health insurance decisions
Hispanic
Foundational Similarity
2013 Santiago Solutions Group Inc. 9
NonHispanic
Younger Socioeconomic level Inexperience in health insurance decisions
Hispanic
Cultural imperatives Attitudes & behaviors Slow to trust
Foundational Similarity
2013 Santiago Solutions Group Inc. 10
Distribution
Messaging
Messaging
Potential members and influencers Cultural knowhow Emotional connection
Differentiated Value Proposition
Distribution
Wrap-around Customer Experience
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Focused Approach
Foundation of Trust
2013 Santiago Solutions Group Inc. 14
Tip # 1
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Tip # 2
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Tip # 3
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Tip # 4
Hispanics tell an average of 5 family members and friends about Hispanics are more likely than NH to learn about Medicare Advantage plans from friends & relatives
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Tip # 5
Digital
An enabling tool for your ACA strategy
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Q&A
Winning the Hispanic Market New Entrants are Key
Have a Question?
If you have a question, click the button above the presentation [Q&A] and type your question into the box We will address as many questions as possible within our allotted time If we are not able to answer your questions feel free to contact SSG at
Tatiana@SantiagoSolutionsGroup.com
Key Takeaways
3 in 10 of the newly subsidized market will be Hispanic (total US) Millenials, many of whom are Hispanic, will also achieve critical mass in the new market The newly subsidized population shares many similarities; there are but a few key differences to address for successful outreach Tips
Establish trust Leverage relationships with cultural know-how Simplify all communications and touch points Enhance your Customer Experience
We combine general market expertise with multicultural and generational segments to make our insights more precise and actionable. This knowledge reveals the total market opportunity and the drivers to profitable growth captured in a fitting roadmap.
As a partner we can guide your implementation across the organization with particular expertise on strategy, customer experience, marketing effectiveness, distribution and overall organization preparedness.
2012 Santiago Solutions Group Inc. Santiago Solutions Group Inc. 2013
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