`+

AN INDUSTRIAL VISIT REPORT ON

"Sumul Dairy
PREPARED BY : Chheta Dharmesh H.
CLASS :

B.B.A. Sem 4
ACADEMIC YEAR :

2011-2012
ROLL NO.

65
GUIDED BY :

Prof.Alpa Joshi Gyanyagna College of Science and Management, Rajkot

SUBMITTED TO :

SAURASHTRA UNIVERSITY

1|Page

2|Page

3|Page

Declaration
I, the undersigned DHARMESH CHHETA, student of B.B.A, hereby declare that the project work presented in this report on SUMUL DAIRY is my own work and submitted by me to SHRI GYANYAGNA COLLEGE OF SCIENCE & MANAGEMENT RAJKOT towards the partial fulfillment of the S.Y.B.B.A program. This project is entirely outcome of my own efforts and the report prepared there is based on the knowledge and the work done by me during the project work. I further declare that to the best of my knowledge, some part of this report has been copied. I will be responsible for it and its consequences.

Date: Place: DHARMESH CHHETA

4|Page

Preface
This training is important to me as student of management to increase my knowledge about how management done at large scale industry and also about brand company in details. This report contains valuable information about customers view regarding SUMUL products at Surat. This information obtains from analysis by manually, searching from internet and practical way. From this training, I get knowledge which is really helpful for me for making my future bright.

DATE

: DHARMESH CHHETA

5|Page

Acknowledgement
I feel great pleasure to present this training report on SUMUL DAIRY, Surat. Being a student of B.B.A it is my pleasure to have an opportunity to present this Industrial Winter Training report at SHRI GYANYAGNA COLLEGE OF SCIENCE & MANAGEMENT. My sincere thanks to my project guide Pro. Alpa Mem for his guidance and technique about report writing that have been a key factor in the successful completion of this project. Last but not the least I acknowledge the support and encouragement of my parents, teacher and friends.

Place: Date:

Yours faithfully Dharmesh Chheta

6|Page

Executive Summery
Executive Summary is the brief introduction of each chapter. It contains very few details of each chapter. Executive Summary is very important because the reader or the user can know the details, objectives etc of the report is useful to them on. Introduction. This chapter contains introduction of dairy industry and same important aspect of daily industry in India. Company profile which contains the information of SUMUL Dairy. It includes SUMUL dairys history, working area, Product mix, Hierarchy of authority etc.
(1)Production Department (2)Personal Department (3) Finance Diparment

Finding & Conclusion. It provides the information regarding the results derived from the study. It includes the conclusion of whole study. Suggestion. It includes the views of despondence collected during the survey regarding the SUMUL Products. Reference Materials. It includes the all the sources information which is used for collecting data & preparing the reports. It contents the name of web sites & books from which the required information was collected.

7|Page

INDEX
No No.
1.
2. 3. 4. 5. 6. 7. 8. 9.

Contents

Page

General Information
Company Profile Production Department Marketing Department Personal Department Finance Department Findings & Conclusions Suggestions Reference Materials (A) BIBLIOGRAPHY (B) Photographs

11
24 38 55 66 72 80 81 82

11.

Awards

84

8|Page

LIST OF TABLES
No
1 2 3 4 5 6.

Contents
Dairy Federation Board of directors Objectives of Sumul Plant Capacity Types of milk Progress of Dairy Husbandry Activities 60

Page No. 16
29 34 36

43

7.

Balance sheet data

76 84

8.

Awards

9|Page

LIST OF CHARTS
No
1. 2. 3. 4. 5. 6. 7.

Contents
Work area of SUMUL Unit of SUMUL & their Capacity Product mix of SUMUL Dairy Milk Contains Production Process Hierarchy of Marketing Department Organization Structures 35

Page No.

36

41 42 44
58

55 75

8.

Hierarchy of Finance Department

10 | P a g e

11 | P a g e

No. 1. 2. 3. 4. 5.

Contents Introduction Dairy Industry in India History of Indian Dairy Dairy CoOperatives NDDB Dairy

Page NO. 14 15 16 18 19

INDEX

12 | P a g e

INTRODUCTION
What is Dairy?
A dairy is a facility for the extraction and processing of
animal

milk mostly from

goats or cows, but also from buffalo, sheep, horses, or camels for human consumption. As an adjective, the word dairy describes milk-based products and processes, for example dairy cattle, dairy goat. A dairy farm produces milk and a dairy factory processes it into a variety of dairy products.

13 | P a g e

Milk-producing animals have been domesticated for thousands of years. Initially they were part of the subsistence farming that nomads engaged in. As the community moved about the country so did their animals accompany them. Protecting and feeding the animals were a big part of the symbiotic relationship between the animal and the herder. In New Zealand English a dairy means a corner shop, milk bar or Superette and dairy factory is the term for what is elsewhere a dairy. In the UK a dairy is a processing facility that turns milk into a range of products.

Dairy Industry in India

The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added milk products in the world. The dairy sector has developed through co-operatives in many parts of the State. With the increase in milk production, Maharastra now regularly exports milk to neighboring states. It has also initiated a free school feeding scheme, benefiting more than three million school children from over 19,000 schools all over the State.

14 | P a g e

More than 2,445 million people economically active in agriculture in the world, probably 2/3 or even more of them are wholly or partly dependent on livestock farming. India is endowed with rich flora & Fauna & continues to be vital avenue for employment and income generation, especially in rural areas. India, which has 66% of economically active population, engaged in agriculture, derives 31% of Gross Domestic Product GDP from agriculture. The share of livestock product is estimated at 21% of total agricultural sector.

History of Indian Dairy

Milking the old-fashioned way People milked cows by hand, in some countries small numbers of cows are still milked by hand. Hand-milking is accomplished by grasping the teats in the hand and expressing milk by either squeezing the fingers, progressively, from the udder end to the tip or by squeezing the teat between thumb and index finger then moving the hand downward from udder towards the end of the teat. And repeat using both hands for speed. Both methods result in the milk that was trapped 15 | P a g e

in the milk duct being squirted out the end into a bucket that is supported between the knees (or rests on the ground) of the milker who usually sits on a low stool to accomplish the milking task. In early times the cow, or cows, would stand in the field or paddock while being milked. Young stock, heifers, would have to be trained to remain still to be milked. In many countries the cows were tethered to a post and milked. The problem with this method is that it still relies on quiet animals because the milking end of the cow is not restrained. In northern countries where cows are kept in barns in winter, and much of the rest of the year, they are still tethered only by the neck or head, particularly where they are kept in small numbers. In the more recent past, people in agricultural societies owned dairy animals that they milked for domestic or local (village) consumption, a typical Example of a cottage industry. The animals might serve multiple purposes (for example, as a draught animal for pulling a plough as a youngster and at the end of its useful life as meat). In this case the animals were normally milked by hand and the herd size was quite small so that all of the animals could be milked in less than an hour about 10 per milker.

With industrialization and urbanization the supply of milk became a commercial industry with specialized breeds of cow being developed for dairy, as distinct from beef or draught animals. Initially more people were employed as milkers but it soon turned to mechanization with machines designed to do the milking. Historically, the milking and the processing took place close together in space and time on a dairy farm.

16 | P a g e

 Dairy Federation:-

(Source: 57 Annual report of SUMUL)

Dairy Co-operatives
Dairy Cooperatives account for the major share of processed liquid milk marketed in the country. Milk is processed and marketed by 170 Milk Producers' Cooperative Unions, which federate into 15 State Cooperative Milk Marketing Federations.

17 | P a g e

The Dairy Board's programmes and activities seek to strengthen the functioning of Dairy Cooperatives, as producer-owned and controlled organizations. NDDB supports the development of dairy cooperatives by providing them financial assistance and technical expertise, ensuring a better future for India's farmers. Over the years, brands created by cooperatives have become synonymous with quality and value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan). Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those that have earned customer confidence.

Some of the major Dairy Cooperative Federations include:Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF) Bihar State Cooperative Milk Producers' Federation Ltd (COMPFED) Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) Himachal Pradesh State Cooperative Milk Producers' Federation Ltd (HPSCMPF) Karnataka Cooperative Milk Producers' Federation Ltd (KMF) Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF) Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF) Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh) Orissa State Cooperative Milk Producers' Federation Ltd (OMFED) Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF)

Monitoring Mechanism And Regilatory For Dairy in India NDDB

The National Dairy Development Board was created to promote, finance and support producer-owned and controlled organisations. NDDB's programmes and 18 | P a g e

activities seek to strengthen farmer cooperatives and support national policies that are favorable to the growth of such institutions. Fundamental to NDDB's efforts are cooperative principles and cooperative strategies.

Philosophy:
Cooperation is the preferred form of enterprise, giving people control over the resources they create through democratic self-governance. Self-reliance is attained when people work together, have a financial stake, and both enjoy the autonomy and accept the account ability for building and managing their own institutions. Progressive evolution of the society is possible only when development is directed by those whom it seeks to benefit. In particular, women and the less privileged must be involved in cooperative management and decision-making. Technological innovation and the constant search for better ways to achieve our objectives is the best way to retain our leading position in a dynamic market. While our methods change to reflect changing conditions, our purpose and values must remain constant.

The National Dairy Development Board (NDDB) was founded in 1965 to replace exploitation with empowerment, tradition with modernity; stagnation with growth, transforming dairying into an instrument for the development of India's rural people.NDDB began its operations with the mission of making dairying a vehicle to a

better future for millions of grassroots milk producers. The mission achieved thrust and direction with the launching of Operation Flood", a programme extending over

19 | P a g e

26 years and which used World Bank loan to finance India's emergence as the world's largest milk producing nation. Operation Flood's third phase was completed in 1996 and has to its credit a number of significant achievements. As on March 2006, Indias 1, 17,575 village dairy cooperatives federated into 170 milk unions and 15 federations procured on an average 21.5 million litres of milk every day. 12.4 million Farmers are presently members of village dairy cooperatives. Since its inception, the Dairy Board has planned and spearheaded India's dairy programmes by placing dairy development in the hands of milk producers and the professionals they employ to manage their cooperatives. In addition, NDDB also promotes other commodity-based cooperatives, allied industries and veterinary biological on an intensive and nation-wide basis.

Action Plan for strengthening cooperative business

Strategy

Recruit, train and motivate increasing numbers of women to work for cooperatives to achieve significant improvements in dairy husbandry, as they primarily shoulder animal husbandry related responsibilities in rural India 20 | P a g e

Consolidation and growth in milk and milk product marketing, promoting better equity for regional cooperative brands and developing qualified and skilled manpower

Education of producer members, opinion leaders and trained professionals to be expanded and strengthened Empower local leaders, strengthen societies and equip their staff and members with the skills and information they need.

Persuade the

the on

State

and

Central laws so

Governments cooperatives

to can

remove compete

shackles

cooperative

on equal terms with other forms of enterprise

Action Plan

Institution Building Development

Orientation/induction programmes for farmers. Training of Management Committee Members and Society Secretaries in preparing business plans and its implementation. Reorientation of union staff to new roles identified to meet perspective 2010 goals.

Strong Financial Base

Increase in dairy cooperative owned funds Increase in cooperative contribution to union share capital

21 | P a g e

Expanding Marketing

Assistance in planning, implementation and monitoring of business plans of milk unions geared to meet the targets envisioned in Perspective 2010 Offering financial and technical help to milk unions and federations in areas such as sales promotion, consumer education, distribution infrastructure development etc.

Standardization of artwork, color, logo and retail outlet design across regional cooperative brands with a view to promote better recall by consumers under a common mnemonic umbrella

Introduction and improvement of marketing systems and processes necessary to perform better in a competitive market place Training and development of management and staff of milk unions and federations.

Legislative Framework

Supporting efforts aimed at enactment of progressive legislative framework for the cooperatives at the State and the Centre Encouraging and assisting dairy cooperatives in incorporation under progressive and enabling laws.

Women's Participation

22 | P a g e

Increasing women membership in dairy cooperatives to 50 per cent recognizing the potential of this segment as decision makers having practical knowledge about animal husbandry practices

Undertaking measures for significantly improving women's participation in the governance of dairy cooperatives.

Perspective 2013 plan

The Perspective 2013 plan of the Dairy Board maps the future of dairying in India, setting realistic goals for Strengthening Cooperative Business, Production Enhancement, Assuring Quality, and creating an Information and Development Research. The plan was realized with the successful completion of the Operation Flood Programme and has been developed by the State Milk Marketing Federations and the Milk Producers' Cooperative Unions in consultation with the Dairy Board. The Perspective 2013 goals and strategies to meet them have been drawn by its actual implementers - Federation and Unions and supported by NDDB.

Market Overview
Increasing milk production and strong domestic demand for processed dairy products fuels the Indian market for dairy machinery. India possesses an estimated 300 million dairy animals, and 90 million are producing animals. Of these 90 million, only 20% are in the organized commercial sector, but their number remains significant at 18 million. The large commercial operations are concentrated in the following states: Punjab in the North; Gujarat and Maharashtra in the West; and parts of Kerala and Tamil Nadu in the South.

The growing Indian middle classestimated at around 300 million and growing at around 5% annuallywith their increasing disposal incomes drives the growth of the dairy equipment industry in India. Along with wheat and rice, milk and milk-based 23 | P a g e

products are the most popular staples of the Indian diet. Milk-based sweets play an important role in Indian cuisine, festivals and traditions in all homes throughout the year. India leads the world in milk production with a current annual output of 91 million tons. This production constitutes 13% of the world's total output and over 55% of Asia's total milk yield. Indias milk production is estimated to be growing at 4-5% per annum against the worlds average of 1%. The projected milk output in India by 2013 is 115 million tons. The hugely successful Indian dairy cooperatives under the Indian Operation Flood project, a dairy development project launched in 1970, are responsible for the rapid growth and commercialization of the Indian dairy sector. The dairy cooperatives contribute the major share of processed liquid milk marketed in India. 170 Milk Producers' Cooperative Unions, organized into 15 State Cooperative Milk Marketing Federations, process and market milk in India. These cooperatives manufacture wellknown brands such as Amul, Vijaya, Verka and Mother Dairy.

24 | P a g e

25 | P a g e

COMPANY PROFILE

SUMUL (Surat District Co-operative Milk Producers Union LTD.)

26 | P a g e

INDEX
No. 1. 2. 3. 4. 5. 6. Contents Introduction Company Overview History Sumuls Vision Statement Objectives of Sumul O Unit of SUMUL & Their Capacity Page NO. 27 28 31 33 34 36

INTRODUCTION
27 | P a g e

Sumul or Surat Milk Union Limited, which is now renamed as The Surat District Co-operative Milk Producers Union Ltd, is one among the 12 district unions which acts as manufacturing units of dairy products for Gujarat Co-operative Milk Marketing Federation Limited, the marketers of Amul and Dhara brand of products. The Sumul district co-operative milk producers union ltd (SUMUL Dairy) is a co-operative endeavor committed to help marginal farmers and down trodden tribal to lead to a healthy life and better standard of living through scientific animal husbandry practices. Todays Sumul enjoys the pride to serve milk and milk products to populous Surat city and surrounding towns of it. Sumul is holding strong brand equity in Surat district and command more than 70% of the liquid milk in Surat city, to make the distribute system fast and the delivered milk in time they have as many as 81 milk transportation routes and 1531 agents (1386 regular and 145 full time) The area of operation of sumul is the entire district of surat. The present milk procurement of 160.929,736 liters of milk annually makes it the third largest union in the state after the AMUL and Mehesana dairy. The present market of Surat for liquid milk is around 4.5 lack liters per day. This has necessary active development of by product market. Products so far introduced are paneer, ghee, flavored milk, sweet, shrikhand, lassi, butter milk etc. Under Sumuls activities, Surat district is now firmly established as a milk shed and is growing from strength to strength.

COMPANY OVERVIEW:
28 | P a g e

Name Address

: Surat District Milk Producers Union Ltd. : Surat District Milk Producer Union Ltd. Post Box No.-501, Sumul Dairy, Surat- 395008 PH: 2427691-94, 2422137, 2418717, 2418666 Fax: +91-261-2433572 E-mail: sumul@sumuldairy.com : Jayesh Desai : The Surat District Co-operative Bank Ltd.,Surat Sarvodaya Sahakari Bank Ltd.,Surat State Bank of India, Surat Bank of Baroda,Bhagatalao, Surat Surat Mahila Nagrik Sahakari Bank Ltd, Surat Surat Nagrik Sahakari Bank, Surat Indian Bank, Surat State Bank of Saurashtra, Surat DENA Bank, Surat Co-operation Bank, Surat

MD Bankers

Board of directors:29 | P a g e

No.

Name / Address

Residence phone

1.

Shri Manubhai Amthabhai Patel Chairman Representative, Nihali Dudh Utpadak S.M. Ltd, At.:Nihali, Po.:Dholikui, Tal.: Mahuva.394250

(02625-2531293) MO.98241-10316

2.

Shri Sudambhai Raghunathbhai Patel Vice Chairman (02628)Representative, Velda Vibhag Dudh Utpadak S.M. Ltd. 244238 / 244228 At. Velda Tal. Nizar 394370 Shri Chunilal Durlabhbhai Patel Representative, Lotarwa DudhUtpadak S. M. JIN Ltd, At. & Po.: Lotarwa, Tal.: Vyara.394 650 Shri Arvindbhai Singabhai Gamit Representative, Pipalkuwa Dudh Utpadak S.M.Ltd,Pipalkuwa,Po.:Pipalkuwa, Tal.: Songadh.394660 Shri Jayeshbhai Natvarbhai Patel Representative, Delad Dudh Utpadak S.M. Ltd, At. Delad Po.: Sayan, Tal.: Olpad.394540 Shri Jitendra Dhirajlal Desai Representative, Uchchal Dudh Utpadak S.M. Ltd, At & Po.: Uchchal ,Tal.: Uchchhal.394375

3.

(02626) 222446 / 220017

4.

(02624-251088)

5.

(02621-242362)

6.

(02628) 231106/231123

7.

Shri Ratilal Somabhai Master Representative, Surat Dudh Utpadak M. Ltd, (0261-2543404) 40-A, Patelnagar, A.K. Rd, Surat Tal.:Choryasi.395008 Shri Manojbhai Naranbhai Patel Representative, Shekhpur Dudh Utpadak S.M. Ltd, At Shekhpur Po.: Sayan, Tal.:Kamrej.394180

8.

(02621-242526)

9.

Shri Shivabhai Babubhai Patel Representative, Naugama Dudh Utpadak S.M. Ltd, (02623-233288) At Naugama(Nani) Po.: Simodra,Tal.: Mangrol.394410 Shri Ramanbhai Ukadiyabhai Gamit Representative, Zankhala Dudh Utpadak S.M. Ltd, At & Po. Zankhala Tal.: Mandvi.394160 Shri Bhupendrabhai Ratilal Desai Representative, Valod Dudh Utpadak S.M. Ltd, At & Po. Tal.: Valod.394640 Shri Shantilal Kalyanjibhai Patel Representative, Bagumra Dudh Utpadak S.M. Ltd, At & Po. Bagumra. Tal. Palsana.394315

10.

(02623-221396)

11.

(02625-220151)

12.

(02622263308/263309)

30 | P a g e

13.

Shri Arvindbhai Bhagvanjibhai Patel Representative, Rampura Dudh & Shakbhaji U.S.M. Ltd. At.Rampura. Po.Varad. Tal:Bardoli.394602 Shri Parsottambhai Mundiyabhai Padvi Representative, Umarda Dudh Utpadak S.M.Ltd. C/o. At & Po.Umarda, Tal. Umarpada. The District Registrar, Representative, The Registrar, Co-op. Societies, Gujarat State, Gandhinagar. Shri P. Chellapa Representative, N.D.D.B., Anand. Shri S.K. Bhalla / S. T. Desai Representative, GCMMF Ltd, Anand. Shri Jayesh H Desai I/C. Managing Director, sumul dairy, Surat.

(02622-220431)

14.

C/o.(02629-253474)

15.

(0261)-2472051 (O)

16. 17. 18.

----------

-------

(0261)2422180/2422137

(Source: 57 Annual report of SUMUL)

Date of registration: Date of commissioning of Pasteurization Dairy Plan: Dairy Plant capacity at the time of commissioning: Present capacity of Dairy Plant: Milk Powder drying capacity:

22nd August, 1951 March, 1968 50,000 ltrs per day 5, 00,000 ltrs per day 12.5 Mts. per day

31 | P a g e

History:In the year 1939 Sardar Vallabhbhai Patel went and met the farmers of Anand and told them that for the trade of milk the DAIRY was necessary. At that time person named Tribhuvandas Patel came forward to take the leadership. During that time there was only one dairy. "POLSUN DAIRY", which belong to British and them use to give very less prices for milk to the Indian Milkmen. In order to support the Indian farmer's "Amul Dairy"' was established in the year 1946. Dr. Kurien was appointed at this dairy. Dr. Kurien along with Tribhuvandas Patel took the leadership. India becomes independent in the year 1947. In the meantime AMUL DAIRY got order from the WHO to produce milk powder. At that time Dr. Kurien & Dr. Dalaya found the technique of producing milk powder from buffalo milk. After looking at this Lal Bahadur Shastri took the visit of Ajampur village & promised them to provide with more money for the systematic development of the dairy industry. For the proper development of the dairy industry NDDB was established at ANAND. During that historical period in the year 1948, let Shri jagjivandas R. Patel (popularly known as "DASKAKA') brought farmers of Olpad Talukas under the ambit of the co-operatives society. The society was registered on 1-8-1949 as Takoyma limited. Thus, come into foundation of the super structure of the Surat district cooperatives milk producers union limited (SUMUL) Surat.

32 | P a g e

Hygienic and pure milk was almost unknown in the market. In fact unbridled adulteration of milk was practiced by these traders to meet the growing demand of milk in the city. To salvage the poor producers from the clutches of these Private Traders, Organization and integration of procurement, processing and marketing of milk and milk products by the producers themselves on a sound cooperative line was essential; this would also ensure elimination of middlemen, equitable distribution of benefits to Rural Milk Producers and indirectly to urban milk consumers as well.

Hence, the Surat District Cooperative Milk Producers' Union Ltd., SUMUL is trade name and literally meaning sound price, came into existence on August 22, 1951. A real break through in SUMUL came in 1966, with the approval of dairy plant project of Rs.77.47 lakhs under the swadeshi programme. The state government also provided Rs.74.28 lakhs in the form of subsidy loan and share capital. Dr. Kurien designed the dairy plant to cope up with the targeted increase in milk procurement in the succeeding years. The former commissioning of the pasteurization plant on March 17, 1968 was the turning point for SUMUL. A 50 TLPD dairy plant was established in 1968 & there after marketing of (Pasteurized milk in bottle was started marketing of milk in polythin was started in 1978). For the development of dairy industry NDDB started number of flood operation. These flood operations include various important aspects like transportation machinery, procurement of milk at low cost, awareness about human rights & responsibility and high productivity at low cost. By these great efforts, in the year 1998-99, 72 million tone of milk was produced in India and India become the first milk producing country, which is more than 68 million in U.S.A. So it was called white revolution

33 | P a g e

Sumuls Vision Statement

WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITH

COMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. WE BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH TEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OUR HONESTY AND INTEGRITY It is quite obvious from the mission statement of the Sumul; the organization is committed to customer satisfaction and believes in providing the highest quality of

product to them. Infect, for ensuring highest quality product, it has already put in to practice TPM and TQM tools in the organization besides many Quality Circle (QC) and Small Group Activity (SGA) operating in the organization to achieve the vision and mission.

34 | P a g e

Objectives of Sumul:-

The Sumul Dairy was established with the following objectives : To Understand And Meet Customer Needs. To Develop Competency of Employees For Continual Improvement of Their Performance and Effectiveness To Demonstrate Continual Improvement of Process Based on Objective To Review Food Safety and Quality Management System for improvement To Apply Scientific Innovations and State of Art Technology. To provide guaranteed remunerative milk market round the year for surplus milk. To provide maximum return to producers To Provide good quality Milk and Milk Product to consumers To increase milk productivity at most economic rate by providing technical input services to the producers. The Sumul Dairy shall provide proper Nutrition and Good Health to its customers in addition to achieving customer delight.

35 | P a g e

Work Area of SUMUL

Main Dairy Plant Taluka/ Tahsil Name

Cilling

Centre

km distance from surat Cattle Feed Factory (Source: www.Sumuldairy.com)

SUMUL dairy is located near railway station road in Surat. It covers 15,000 acre land. Sumul provides milk collection facilities at the producer's door in each village cooperative wherefrom milk is speedily, efficiently and economically transported twice daily (both in the morning and evening) to its Dairy Plant, Chilling Centers for processing and marketing currently 81 Milk Routes are playing, keeping the criteria of optimum coverage of marketable surplus, required distance, safe time limit and minimum overlapping between the routes on economical grounds 36 | P a g e

Since the milk procurement system has been extended far and wide in the entire district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The chilled is then transferred to the mail plant at Surat railway station road.

Unit of SUMUL & Their Capacity

Plant capacity
no. 1 2 3 4 Chilling Center SUMUL DAIRY Bajipura Chilling Centre Uchchhal Chilling Centre Navi Pardi Chilling Centre 37 | P a g e Establishment 1951 1975 1982 1996 Capacity in LPD 500000 300000 100000 200000 Distance from Surat (km ) 0 50 105 25

Sumuldan Factory

1970

300 mt/day

20

These 5 chilling center have provided have provided equal opportunities of milk marketing to the distantly inhabited tribal milk producers, which aids the economy of their milk production enterprise or else they would have been obliged to dispose of their milk to the middlemen at very low price. These chilling centers were established with a view to improve the quality of milk and ease pressure at its headquarters. A large plot of area was bought while establishing Navi Pardi Chilling Center keeping in mind to shift the dairy plant from city, if the need arises in future.

Expansion & Diversification

The formal commencing of the pasteurization plant was a turning point in the life of SUMUL. The plant was inaugurated by Morarjee Desai. At that time the capacity of pasteurization of milk was 50,000 liter/day. The expansion of Dairy plant in accordance with the NDDB was done by the Dr. V. Kurian on 21st April, 1979. The capacity was increased to 1, 00,000 liter/day. In the second stage of expansion, the capacity was increased to 2, 00,000 liter/day during the year 1958 with the help of NDDB and Gujarat Co-Op. Milk Marketing Federation Ltd. They give financial as well as technical assistance. Due to increase of the population of Surat city their felt a need to increased the capacity of milk pasteurization. In the 3rd stage of operation flood capacity was increased to 4, 00,000 ltr/day. Today the plant is working with the capacity of 7, 50,000 liter/day. They have also built milk chilling center at Bajipura, Uchhal, Navi Pardi, and Nize

38 | P a g e

39 | P a g e

INDEX
No. 1. 2. 3. 4. 5. 6. Contents Introduction Product Mix of Sumul Dairy Milk Products Production Department Product PhotoGraph Page NO. 40 41 42 44 52

40 | P a g e

INTRODUCTION
The production function of a business is concerned with the creation of a product or required to satisfy customers need wants & desires production well be considered most effective when it serves a dual purpose. It must operate primarily to satisfy customer demand. It must permit production activity to operate in economical manner. Production management assures the accomplishment of twin organization goals visa, satisfaction & productivity mainly through the function of production, planning, production control, quality control & inventory control.

41 | P a g e

Production means creation of activities & covers all the activities of procurement allocation & utilization of resources such as labor materials equipments, machinery etc. The modern management of production uses scientific method & discipline. The results of good production management are selected to many interested parties. The consumer The employee The investor The suppliers The community The Nation

Product Mix of SUMUL Dairy:Products Mix: the set of all products and items that a particular seller offers to buyer. for sales

42 | P a g e

Liquid Milk Liquid Milk

Milk Products Milk Products

Self Self Developed Developed Products Products

Whole Milk Whole Milk

Dahi Dahi Paneer Paneer

White Butter White Butter Pasteurized Pasteurized Standard Milk Standard Milk

Ghee Ghee

Flavour Milk Flavour Milk

Milk Milk Mission Mission Implementati Implementati on on Program Skimmed Program Skimmed Formulation Milk Formulation Milk Strategy Strategy formulation formulation Goal Goal Formulation Cow Milk Formulation Cow Milk External External Environment Environment Opportunitie Opportunitie & Threats ss & Threats Internal Internal Environment Environment Swot Swot Analysis Analysis Homogenized Homogenized Toned Milk Toned Milk

Butter Milk Butter Milk

Sweets Sweets

Shrikhand Shrikhand Skimmed Milk Skimmed Milk Powder Powder Sumul Sugar Sumul Sugar

Sumul Tea Sumul Tea

(Product mix of Sumul dairy)

43 | P a g e
Milk Products Milk Products

Milk Products
Milk is the main product that is produced by the sumul. Milk acts as a raw material for the other products of sumul like curd, butter milk, paneer, etc. Sumul processes variety of milks such as whole milk, toned milk, cow milk, etc because the demands of milk are different from customer to customer sumul tries to fulfill all the demands, e.g. people who want Malai purchases whole milk standardize milk is used for tea. A white or yellowish fluid secreted by the mammary gland of animals. It consists of emulsion of fat in water with casein and other proteins, milk sugar and inorganic salts. The solids other that fat include protein, carbohydrates, water-soluble, vitamins and minerals.

Milk contents

MILK MILK

FAT FAT

SNF SNF

VITAMIN VITAMIN A,D, D,E, E,K K A,

PROTEIN MINERALS PROTEIN MINERALS IRON CALSIUM IRON CALSIUM LECTORS LECTORS

44 | P a g e

According to the prevention of food adulteration rules 1995,the percentage of milk, fat and SNF in different classes and designation of milk specified respectively are as follow: Buffalo milk (5%-6% and 9%), cow milk (3%-4% and 8.5%) recombined milk (3% and 8.5%) double toned milk (1.5%-9%) and skimmed milk (not more than 0.5% and 8.7%) the fat percentage for the milk of Cow and Buffalo varies from state to state and is detailed is DFA rules.

Types of milk

Name Whole Milk Toned Milk Cow Milk Skim Milk Standardize Milk Buffalo Milk Sumulya

FAT (%) 6 3 3.5 0.07 4.5 5.5 6.2

SNF (%) 9 9 8.8 9.3 9 9 9.1

Pasteurized standardized milk

45 | P a g e

Production Department

Production Process:
Milk cycle: 1. A machine milking the cow.

46 | P a g e

2. Milk Producers' Cooperative LTD collects the milk from all the villages.

47 | P a g e

3. The collected milk is tested against the set standards. That insures quality of milk being received from the root level.

4. The received milk is sold locally as well as transported to the dairy for the further processing.

48 | P a g e

5. The milk is tested in dairy lab. No compromises with the quality of milk being received.

49 | P a g e

6.

qualified milk is received at Raw Milk Receiving Dock at Dairy.

7. Cleanliness is always the top priority at any stage of the milk cycle. Can cleaning process.

8. Milk is pasteurized, clarified, and standardized using latest technological machines & equipments.

50 | P a g e

9. Milk again tested before being packed.

51 | P a g e

10. Pouch filling for the end user.

11. Packed milk stored in well-maintained cold storage.

12. Milk dispatched for the sales in the market.

52 | P a g e

Quality Control Department

Marketing Department

53 | P a g e

Purchase and Store Department & Transportation

54 | P a g e

Batter milk

Flavored Milk

55 | P a g e

Malay puri

Other Seets
Rasgulla:-

Gulab jabun:-

56 | P a g e

Panir:-

Peda:-

Shrikhand:-

57 | P a g e

Pure Ghee:-

58 | P a g e

No. 1. 2. 3. 4. 5. 6. 7. 8.

Contents Introduction Hierarchy of Finance Department Product planning Progress of Dairy husbandry activities Marketing process Advertising Channel of distribution Marketing research

Page NO. 57 58 59 60 61 62 63 64

INDEX
59 | P a g e

INRTODUCTION
The concepts of market are very important. Marketing is a comprehensive learn. It includes primary resources. Such as human resources, finance & management as well as a set of activities in order to direct the flow of goods & services from producer to consumer in the process of exchange & distribution. 60 | P a g e

Marketing may be defined as process of exchange between seller & buyer. It involves a number of inter related activities designed to plan promote, distribute & price a product or service in order to meet the wants & needs of both the parties in exchange. Transaction viz: - Consumer (buyers) & producer (sellers) P.Kotler define marketing as The human activity directed at satisfying needs & wants through exchange process. Marketing is the creating & delivery of standard of living to the society A total system of interacting the business activities designed to plan, price promote & distribute want satisfying products & service to present & potential customers. According to the committee of American marketing association. Marketing consist of performance of business activity that direct the flow of good and services from producers of supplier to the consumer and users.

In Sumul Dairy proper emphasis has given is the concept of marketing as it helps in increasing the selling and profitability and that is why the separate department of marketing has kept carrying on and control marketing activities of milk made products are performed by Gujarat milk marketing federation Ltd. On behalf of Smul Dairy this organization has been set up with the purpose of the overcoming the intro competition between members and to give fight to outer competitors GCMMF carries on all the marketing activities on behalf of its member.

61 | P a g e

Hierarchy of Marketing Department

62 | P a g e

PRODUCT PLANING
The product is origin of marketing. The product is synonymously used with things producing and service. But we can satisfy the human wants, is product. By the exchange of this product seller gets profit while customers gets satisfaction by using it. By the nature of users, it can be analyses into customer product and industrial product. The product, which is directly used by customer, is consumer product. While the product is used by industrialists for further production is industrial product. The product produced by Sumul Dairy i.e. milk, butter, ghee, and customers directly use milk powder. Therefore they are define as customer product while the allied the production of is called industrial product.

PRODUCT LINES
Today due to vitality of market increasing demand increase in diversity of product and cutthroat competition a company puts more then one product in market and is called product line. Similarly the group of product, which are produced and sold by one company, is called product mix. We can that the product is complementary to the other product while in product line the product are competing each other.

63 | P a g e

PROGRESS OF DAIRY HUSBANDARY ACTIVITIES

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. INDICATORS Village Co Operative Societies Members Milk collected from Societies (in kegs.) Chilling Unit in societies Sale of Amuldan (in Metric tones) Milk collection centers (owned by Societies) A.L.Centre [a] Liquid Semen [b] Frozen semen Artificial Insemination done Pregnancy Diagnosis Cases [a] Infertility Camps [b] No of Case Veterinary First aid Cases Special Veterinary Visits Village consultancy Centers [a] No. of attached Societies [b]No. of Special Visits 2008-2009 2009-2010 1026 1033 577728 583870 25869244 25795772 3 138 142056 895 858 451 407 657643 229727 832 33464 78146 231501 21 250 80791 6 145 134158 903 875 452 423 655548 240275 1916 85546 86846 237597 29 427 94248 2010-2011 1059 598707 253856435 150 136946 906 915 488 427 675707 245967 2193 85855 85855 253672 38 473 113734

Through Federation Amul get fixed Percentage of commission on each production. Federation selling function done through 33 sales officers in all India & 250 persons are working on this sales office.

64 | P a g e

MARKETING PROCESS

Marketing of Sumuls product is done by G.C.M.M.F Ltd. 90% of Amul products are marketed by federation except for liquid milk. Before establishment of G.C.M.M.F dairy market the product directly, this lead too many problems. Thus the Gujarat co-operative milk marketing federation areas established in 1972 for marketing the dairies of Gujarat. (Total 12Dairies) All the faction of marketing like advertising, budget, marketing research, price for product etc. G.C.M.M.F. It sent monthly market requirement date to the dairies & according to this another concerned dairies will work. Dairy the amount of production of Sumul like cheese, butter, milk, powder, chocolate etc. are sent to the commercial department through production department. This data is very useful to the Sumul dispatch orders, which is sent to the federation dispatch order. It involves quality of good when the good are to be sent price signal executive etc. The dispatch orders are sent to concerned state by programmer committee & under committee member different persons are included line member of Amul.

PRICING POLICIES

65 | P a g e

Pricing is the sum of the values consumers exchange for the benefits of having or using the amount of money changed for a product as organization & many non-profit organization set prices is the only element in the marketing mix that producers revenue price is also one of the most flexible element of marketing mix. Through out the history prices were set by buyers & sellers negotiation with each other sellers would ask for a higher price then they expected to pay through bargaining, they would arrive at an acceptable price. Price is all round as all profit making. Setting one price for all buyers is relating modern idea. It was given impetus by the development of the large scale retailing at the end of the nineteenth century. A company can pursue any of the following objectives through its pricing. 1. Survival. 2. Maximum current profit. 3. Maximum current revenue. 4. Maximum scales growth. 5. Maximum quality leadership. Sumul fixes pricing policy for industrial items like coco, butter, coco powder, coco mass, cream etc. and variable pricing policing policy for factory product like cheese, butter, ghee, chocolate, baby food etc. Company andle pricing in a variety of ways. In large compromise, pricing is handled by market division & product line manager. Sumul chooses prices depending upon market. Sumul does not compromise with the quality for getting order. The strength of getting order. The strength of the company line on high quality of fabrication & creation of the job to the consumers satisfaction.

ADVERTISING
66 | P a g e

Advertising is one tool that a company uses to direct persuasive communication to target buyers & consumer. Advertising is any paid from of non-presentation & promotion of ideas well as services by identified sponsors. Advertising is employed in all the countries of the world. Advertising is a cost effective ways to dissemination messages. There are five major decisions in developing an advertising programmer knows as five ms: 1. Mission: What are the advertising objectives? 2. Money: How much can be spent? 3. Message: What message should be sent? 4. Media: what media should be used? 5. Measurement: How should the result is evaluated? The major objectives of advertising are to inform to persuade & to remind customers about the media. Frequency & impact, choosing, among major media type, selecting specific media vehicles, deciding on media timing & deciding geographical media allocation. Advertising is very important tool for the product range of Sumul Dairy. The company is given advertising in reputed & well circulated industrial magazines T.V. Newspapers etc. This is done order to bring awareness of the company various product among the customers & introduce, co-range of product into nearly diversification fields. This is done order to bring awareness of the companys various products among the customers & introduce, co-range of product into nearly diversification fields.

CHANNEL OF DISTRIBUTION
67 | P a g e

Most producers do not sale their good directly to the final users. But they sale their product by keeping marketing intermediaries performs various type of factions and bearing various names. It means most producer work with marketing intermediaries to bring their producers to market. The marketing intermediaries made up a marketing channel. Marketing channels are sets of inter dependent organization involved in the process of marking a product of service available for use or consumption. It is an important in modern days. By dole fating some control over how and to whom the products are sold, the producers do again several advantages by using intermediaries. As we know that many producer lack the financial resources to carry out direct marketing. While in some case direct marketing is not feasible, in these types of situation the marketing intermediary makes their place. Thought contacts, experience, specialization and scale of operation, intermediaries offer the firm more then it can achieve unit own. As Sumul Dairy in milk selling is not able to distribute and sale the milk on its own, it is taking the help of intermediary, which know in bringing the product and its total closer to the final buyers constitute a channel level. Sumul Dairy distributor channels graphical representation is as follows.

Sumul Dairy GCMMF Area Depot Distributors Retailers Consumers

MARKETING RESEARCH
68 | P a g e

Market decision making is both problems in challenge because it depend on consumer behavior to meet with this problems and challenge the marketing manager has to collect dependable marketing data and information base of decision marking, this job of collecting recording and analysis data for marketing decision is known as marketing research According to CRISP marketing research is the systematic objective and exhaustive search study of the facts relevant to any marketing problem. The scope of this research is related up to market consumer and sales as well as distribution. While a marketing research on national level are performed by GCMMF. For this GCMMF has appointed various management and marketing expected who study the market, fashion unions research. The marketing research expenditure is paid by GCMMF. During marketing research due important is been given to the consumer expected price. Competitors strength and govts force the product image, sales growth, target sales quota etc. by Sumul dairy an GCMMF. Sumul dairy has also quality control department.

69 | P a g e

70 | P a g e

No. 1. 2. 3. 4.

Contents Introduction ORANIZATION STRUCTURE Co-operative Dairy Structure Objective

Page NO. 68 69 70 71

INDEX

71 | P a g e

INTRODUCTION
Personnel management is concerned with managing people who are working in the organization. It covers all level of personnel including workers and officer. The aim of personnel management is to get better result with their effective collaboration and active involvement in the organization. It means personnel management is concerned with influencing, advising, directing, reading communicating the employees toward the organization goals and achieving these promptly. During our visit in Sumul Dairy , I found that there is a separate department for human resources development i.e. personnel department which performs the function like personnel administratior , wages, &salary administration, staffing ,training, motivation, industrial relation ,recruitment & Selection, personnel record and personnel audit. 72 | P a g e

Thus we can say that thought giving full guidance, advice motivation, etc to the employees and increasing their morale. Sumul Dairy has achieved its short term goals promptly and built the structure for long time objective. Due to the effiency and competency of HRD manager, there has been no strike in Sumul Dairy, right its establishment and employees are promptly satisfied with the job, which has been offered to him.

ORANIZATION STRUCTURE

73 | P a g e

Co-operative Dairy Structure

74 | P a g e

The Co-operative Act was passed in 1961.The co-operative rules under the Gujarat State Co-operative Act in 1965. The whole system is as follows:

NCDFI (National Co-operative Dairy Federation of India Ltd.) GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd.) UNIONS (Here SUMUL, Surat) Primary Units (Here DCS) Individual Producer (e.g. the farmer who supplied milk to the DCS) NCDFI is the national level Dairy Federation of India, with its HQ at Anand, Gujarat. This controls the vital aspects of National level marketing, say the supplies of milk and milk by-products to the Defense Forces, etc. It co-ordinates the dairy cooperative activities across the country. The State level Federation, namely GCMMF has the basic purpose of coordinating the various state level unions. Besides providing the technical help and requirements of the Unions, they also help in their marketing efforts. Also they act as the liaison between the state Unions and NCDFI.

Objective
75 | P a g e

To Study the Satisfaction Of customer towards Sumul

76 | P a g e

77 | P a g e

INDEX
No. 1. 2. 3. 4. Contents Introduction Hierarchy of Finance Department Balance Sheet Data Swot Analysis of Indian Dairy 76 77 Page NO. 74 75

78 | P a g e

I NTRODUCTION
Finance management is most and very important for any industry or company. Company gets finance by capital shares and debentures. The dairy has to keep control over the out how and the inflow by investing the funds or the cash which all gives the return at particular time and the best return. Financial Management: Finance is the blood of business. The business can not run for this finance management. The finance planning indicates that the dairys growth performance, investment and requirement of funds during a given period of time. The units is taking loans and other financial help from the banks like as, Bank of Baroda State Bank of India H.D.F.C. Bank

79 | P a g e

Hierarchy of Finance Department

80 | P a g e

Balance sheet data

Comparative analysis means after some period company analyzing its financial report current year figure with the past years figure . With the help of comparative analyzing company aware about it financial position. Some balance sheet data are as follows:

Liabilities Authorized Share Capital Share Capital (Issued fully paid up.) Debenture Redeemable Reserve fund & other funds Loans Current liabilities Profit & Loss A/C. Total

Amount 10,00,00,000 4,23,67,200 4,54,500 16,85,26,228

Assets Assets Advances & other assets Stock Cash & bank

Amount 42,72,01,141 32,96,97,582 48,05,07,794 95,92,51,961 4,97,46,578 2,13,60,442 2,34,64,05,054

42,32,87,520 Investments 1,59,04,09,166 Net Profit 2,13,60,442 2,34,64,05,054 Total

81 | P a g e

SWOT Analysis of Indian dairy

Strengths:

Demand profile: Absolutely optimistic. Margins: Quite reasonable, even on packed liquid milk. Flexibility of product mix: Tremendous. With balancing equipment, you can keep on adding to your product line. Availability of raw material: Abundant. Presently, more than 80 per cent of milk produced is flowing into the unorganized sector, which requires proper canalization.

Technical manpower: Professionally-trained, technical human resource pool, built over last 30 years.

Weaknesses:

Perishability: Pasteurization has overcome this weakness partially. UHT gives milk long life. Surely, many new processes will follow to improve milk quality and extend its shelf life.

Lack of control over yield: Theoretically, there is little control over milk yield. However, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields.

Logistics of procurement: Woes of bad roads and inadequate transportation facility make milk procurement problematic. But with the overall economic improvement in India, these problems would also get solved. 82 | P a g e

Problematic distribution: Yes, all is not well with distribution. But then if ice creams can be sold virtually at every nook and corner, why cant we sell other dairy products too? Moreover, it is only a matter of time before we see the emergence of a cold chain linking the producer to the refrigerator at the consumers home!

Competition: With so many newcomers entering this industry, competition is becoming tougher day by day. But then competition has to be faced as a ground reality. The market is large enough for many to carve out their niche.

Opportunities:
"Failure is never final, and success never ending. Dr Kurien bears out this statement perfectly. He entered the industry when there were only threats. He met failure head-on, and now he clearly is an example of never ending successes! If dairy entrepreneurs are looking for opportunities in India, the following areas must be tapped:

Value addition: There is a phenomenal scope for innovations in product development, packaging and presentation. Given below are potential areas of value addition:
o

Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. Addition of cultured products like yoghurt and cheese lend further strength - both in terms of utilization of resources and presence in the market place. A lateral view opens up opportunities in milk proteins through casein, caseinates and other dietary proteins, further opening up export opportunities. 83 | P a g e

Yet another aspect can be the addition of infant foods, geriatric foods and nutritionals.

Export potential: Efforts to exploit export potential are already on. Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the new GATT treaty, opportunities will increase tremendously for the export of agri-products in general and dairy products in particular.

Threats:
Milk vendors, the un-organized sector: Today milk vendors are occupying the pride of place in the industry. Organized dissemination of information about the harm that they are doing to producers and consumers should see a steady decline in their importance.

The study of this SWOT analysis shows that the strengths and opportunities far outweigh weaknesses and threats. Strengths and opportunities are fundamental and weaknesses and threats are transitory. Any investment idea can do well only when you have three essential ingredients: entrepreneurship (the ability to take risks), innovative approach (in product lines and marketing) and values (of quality/ethics).

The Indian dairy industry, following its delicensing, has been attracting a large number of entrepreneurs. Their success in dairying depends on factors such as an efficient yet economical procurement network, hygienic and cost-effective processing facilities and innovativeness in the market place. All that needs to be done is: to innovate, convert products into commercially exploitable ideas. All the time keep 84 | P a g e

reminding yourself: Benjamin Franklin discovered electricity, but it was the man who invented the meter that really made the money!

Findings/Conclusions
From the analysis of data, the study found the following points related to satisfaction of customer of SUMUL: Majority of the customer are satisfied with Sumul products due to the non availability of other brand. Only 40.83% customer visit dairy parlor regularly and 35% customer visit sometime. About 71.67% customers get their required items every time. While others can not get. 63.33% customer feel that quality is good than other brands products. About 42.50% customers think that product price is higher than other competitors price. 41.67% customer prefers Amul brand product but 65.83% customer feel more satisfaction from Sumul products. About 20% customer put more emphasize on price & 54.17% customer put more emphasize on quality while they going to purchase products. At final I found that 31.67% feet that Sumul is very good brand, 44.17% feel that its good brand than others. 85 | P a g e

SUGGESTION
I provide following suggestion to SUMUL with the help of opinion collected from customers: The first and very essential suggestion I want to say that company should make an effective marketing plan.

As per customers income level product price should be set at that level which can be affordable by consumer.

Quality should be improving as compare to competitors products. 86 | P a g e

Distribution network should be strong.

Improving product range with quality.

Improve product awareness in customers mind.

Try to expand business out side Gujarat region.

Parlor should open 24x7.

Starting to produce all those products which Amul or other competitor provides.

Improve in product life period with the use of latest technologies.

Increase awareness in customers mind.

Make effective planning to sale product.

REFERENCE MATIRIALS
87 | P a g e

(A) Bibliography
Books Marketing management, Prentice Hall of India private. Ltd, New Delhi. Cooper Donald R. & Pamela s. Schindler, (2003) Business Research methods, Tata Mc Graw-Hill publishing company Ltd, New Delhi Gupta S.P. & M.P.Gupta, (2005) Business statistics, Sultan Chand & Sons, New Delhi. Websites 1. www.sumuldairy.com 2. www.surat municipal.gov.in 3. www.indiadairy.com 4. www.google.com 5. www.amuldairy.com 6. www.nddb.com

88 | P a g e

(B)PHOTOGRAPHS

PRODUCTS OF SUMUL

www.sumul.coop

89 | P a g e

Awards

90 | P a g e