D a v i d E v e r i t t – C a r l s o n

David Everitt-Carlson will have worked in the communications industry for exactly 30 years in June of
this year. Graduating from Southern Illinois University with a degree in Corporate Communications
focused on Graphic Design, Mr. Carlson was first featured in the New York Art Directors Show in 1982
and began a career of industry firsts and award winning work with companies such as The Richards
Group in Dallas (Americas largest independent privately held agency), Bozell & Jacobs/Dallas
(American Airlines) and Earle Palmer Brown/Wash D.C. (Marriott). His work for American Airlines
garnered four CLIO finalists which were followed by four more the following year for his work on
Marriott and one CLIO finalist for personal work for a total of nine in two years. Moving to Chicago,
David continued as both an Art Director and Writer for Leo Burnett with award winning and
performance driven work for Miller Brewing, Nintendo, Sony & Kellogg’s.

He has been described by colleagues as a “Strategic eccentric”, “The most business oriented
creative I’ve ever worked with” and “a lawyer poet”. Go figure – and those were people who liked him.
David was promoted to VP/Creative Director in 92 and moved to Korea with Burnett in 95 as
VP/Executive Creative Dirẹctor on the heels of his team’s Nintendo GameBoy campaign achieving
both a Gold Chicago Film Festival Award and 2 ½ times the projected sales volume. This campaign is
now taught as a case study at the Kellogg School of Business at Northwestern University.

After two years with Burnett Korea, he formed Korea’s first 100% foreign invested advertising agency,
CarlsonCreative, Inc., in Seoul in 1997 (http://www.allbusiness.com/marketing-advertising/4171353-
1.html) and successfully competed against two major multinational agencies to win the British
American Tobacco account. CarlsonCreative also served the Korean Ministry of Finance, Samsung,
LG and Hyundai and received creative awards from the New York Art Directors show, The New York
Festivals and the Korean Art Directors club. He sold CarlsonCreative in 2003.

David moved to Vietnam in 2005 and continues to lecture and consult in the communications
business for Global 500 companies and Universities. His blog, The Wild Wild East Dailies
(http://wildwildeastdailies.blogspot.com), a cornucopia of new marketing, advertising, Vietnam, tech,
art, music, conceptual design, architecture, political satire, plain old satire, global perspective,
reflection, observation, social media, blogging, and just about anything else that happens to hit the
fan on a particular day, is the most widely read of it’s kind in the region, but then again, no one else
has a blog that covers that sort of schizophrenic variety most anywhere in the world.

Awards: The CLIOS (9), The New York Art Directors Club (6) and International Film Festivals in New York, Houston
and Chicago (7) Nokia/Discovery Channel Mobile Films

Speaking: Jan 2007 Vietnam National University – Consumer Research, Brand Mgmt.
Jan 2004 Korean Minjok Leadership Academy, Korea - Advertising
Nov 2003 Hallym University, Korea - Advertising
Sept 2002 Yonsei University, Korea – Business Presentation
‘ Oct 1999 Cheil Communications, Korea – Brand Image
Sept 1998 Korea National University of Art, Korea – Campaign Creation
Oct 1998 Honik University, Korea – Corporate Image Design
Nov 1998 Kyongju University, Korea – Career Retrospective
Sep 1997 Pacific Chemical/Cosmetics, Korea – Global Communication
Jun 1997 The American Chamber of Commerce, Korea - Marketing
Jul 1995 Northwestern University, Evansville, Il., USA– Mass Marketing
Sep 1989 Southern Methodist University, Dallas, TX, USA – Getting a Job
May 1986 Southern Illinois University, Carbondale, IL, USA – Campaign Design

Press & TV: MEDIA Magazine/Hong Kong, Joon-Ang Ilbo, Chosun Ilbo, The Korea Herald, The Korea Times, Arirang
TV, MBN, CNBC Asia, The Discovery Channel Asia