Profile Manual

Profile Manual. 0.0 Directory

1.1 Logo

- General Logo - Alternative Logo styles - Colours - Black on white / White on black - Sizes - Spacing around Logo - Font Alwyn New Bold/Medium/Regular Light/Light Italic

1.3 Posters and Banners

- A4 - A3 and Banners - Ads

- General Look - Graphic elements - Character styles - Images

1.4 Leaflets and Flyers

- General sizes - Placement of text - Font - Placement of Logo - Models - Retouching

1.2 Hero Slides

Profile Manual. 1.1 Logo - General Logo

Pantone Process Coated DS 2141C R: 15 G: 125 B: 194 C: 84 M: 44 Y: 0 K: 0

Pantone Process Coated DS 36-1C R: 245 G: 130 B: 32 C: 0 M: 60 Y: 100 K: 0

Pantone Process Coated DS 73-1C R: 236 G: 33 B: 39 C: 0 M: 99 Y: 97 K: 0

Pantone Process Coated DS 129-2C R: 214 G: 26 B: 102 C: 11 M: 100 Y: 39 K: 0

Pantone Process Coated DS 174-3C R: 118 G: 82 B: 143 C: 50 M: 70 Y: 0 K: 20

Pantone Process Coated DS 2741C R: 1 G: 166 B: 79 C: 83 M: 7 Y: 96 K: 0

Regular OwnFone Logo - Make sure is the same

size as the top arm of the E - Make sure has the same green colours as the end of the gradient - The gradient should always have the coloured arranged in this order

Stacked OwnFone Logo - Make sure has the same Pink as

the end of the top gradient. - The gradient should always have the coloured arranged in this order

Profile Manual. 1.1 Logo - Alternative Logo styles

*Brand name* from OwnFone - When working with other brands like
1stFone, 2ndFone and WorkFone make sure the OwnFone logo is always at the back with text *brand name* from - Make sure has the same pink colours as the end of the top row gradient - The gradient should always have the coloured arranged in this order

Blog OwnFone Logo - Make sure is the same

size as the top arm of the E - Make sure has the same green colours as the end of the gradient - The gradient should always have the coloured arranged in this order - The logo can be used on both white and black background

Profile Manual. 1.1 Logo - Colours

Blue Light and dark
Pantone Process Coated DS 2141C R: 15 G: 125 B: 194 C: 84 M: 44 Y: 0 K: 0 Pantone Process Coated DS 213-1C R: 25 G: 63 B: 112 C: 100 M: 83 Y: 30 K: 16

Purple Light and dark

Pantone Process Coated DS 174-3C R: 118 G: 82 B: 143 C: 50 M: 70 Y: 0 K: 20 Pantone Process Coated DS 178-1C R: 77 G: 32 B: 122 C: 80 M: 100 Y: 0 K: 20

Orange Light and dark

Pantone Process Coated DS 36-1C R: 245 G: 130 B: 32 C: 0 M: 60 Y: 100 K: 0 Pantone Process Coated DS 61-1C R: 217 G: 59 B: 32 C: 0 M: 90 Y: 100 K: 10

Green Light and dark

Pantone Process Coated DS 2741C R: 1 G: 166 B: 79 C: 83 M: 7 Y: 96 K: 0 Pantone Process Coated DS 265-1C R: 0 G: 115 B: 86 C: 89 M: 31 Y: 76 K: 19

Red Light and dark

Pantone Process Coated DS 73-1C R: 236 G: 33 B: 39 C: 0 M: 99 Y: 97 K: 0 Pantone Process Coated DS 82-1C R: 150 G: 27 B: 30 C: 26 M: 100 Y: 100 K: 25

Black Light and dark

Pantone Process Coated DS Process Black 55% R: 35 G: 31 B: 32 C: 0 M: 0 Y: 0 K: 55 Pantone Process Coated DS Process Black R: 35 G: 31 B: 32 C: 0 M: 0 Y: 0 K: 100

Pink Light and dark

Pantone Process Coated DS 129-2C R: 214 G: 26 B: 102 C: 11 M: 100 Y: 39 K: 0 Pantone Process Coated DS 137-1C R: 125 G: 24 B: 63 C: 36 M: 99 Y: 56 K: 33

White Light and dark

Pantone Process Coated DS Process Black 18% R: 35 G: 31 B: 32 C: 0 M: 0 Y: 0 K: 18 Pantone Process Coated DS Process Black 80% R: 35 G: 31 B: 32 C: 0 M: 0 Y: 0 K: 80

Profile Manual. 1.1 Logo - Black on white / White on Black

Black Logo on white - Make sure is the same

size as the top arm of the E - Make sure black is 100% K

White Logo on black - Make sure is the same

size as the top arm of the E - Make sure black is 100%W

Profile Manual. 1.1 Logo - Sizes

3 cm/ 30 mm

- minimum size for Ownfone Logo for best readibility. (Including )

3 cm/ 30 mm

- minimum size for Ownfone Logo for best readibility. (Including )

3 cm / 30 mm

- minimum size for Ownfone Logo for best readibility. (Including )

3 cm / 30 mm

- minimum size for Ownfone Logo for best readibility. (Including )

Profile Manual. 1.1 Logo - Spacing around Logo

Magenta area: Spacing between logo and other elements. Use

the F in Logo for reference. (This also apply for Black and White logos)

Profile Manual. 1.2 Hero Slides - General sizes Bold/Medium/Regular Alwyn New Bold

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpqQrRssTtUuVvWwXxYyZz 0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpqQrRssTtUuVvWwXxYyZz 0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpqQrRssTtUuVvWwXxYyZz 0123456789

Alwyn New Medium

Alwyn New Regular

Profile Manual. 1.2 Hero Slides - General sizes Light/Light Italic Alwyn New Light

AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpqQrRssTtUuVvWwXxYyZz 0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpqQrRssTtUuVvWwXxYyZz 0123456789

Alwyn New Light italic

Profile Manual. 1.2 Hero Slides - General sizes

985 px 585 px

72 pdi RGB Saved for Web and Devices.

Profile Manual. 1.2 Hero Slides - Placement of text

2.1 cm

Text start after quotation marks

Top Text

4.7 cm

Profile Manual. 1.2 Hero Slides - Font

985 px 585 px

Alwyn New Bold 28.12 pt (Can be 28 pt)

Profile Manual. 1.2 Hero Slides - Placement of Logo*

1.2 cm

quotation marks

Make sure logo has at least an Fs distance to any part of the image. (please see 1.1 Spacing around logo.) F

2.1 cm

Logo starts

4.7 cm
Top of O

* This will also apply if you are a partner using your own Logo.

Profile Manual. 1.2 Hero Slides - Models

When using Models: - Use elderly models - Smile - Interested in the Phone - show the front or back of the phone - Show designs - make sure fingers are not blocking any part of the phoe design - Colour match model and phone

Profile Manual. 1.2 Hero Slides - Retouching

When retouching images: - Adjust levels to brighter/Sample grey spot - Bring in Blacks - Adjust Hue and Saturation for more accurate colours - Adjust saturation for more vibrant colours - If studio shots: Make sure all White space is entirely white - If outdoor shoots: Less noise in the background as possible - Make sure the correct phone is being used, if not; photoshop in preferred phone design and use brun/dodge tool + add noise for a more realistic ima

Profile Manual. 1.3 Posters and Banners - A4 Posters Layout Example - Logo at the top

age.

- Intro Alwyn New Bold, font size 17 - Use Graphic Banner Element (suitable colour to match image;)** - Make sure there is no breaks within the text. - Make sure there is no rivers between words due to bad tracking. - Text Alwyn New Light, font size 12. (If possible try and alignt text and graphical elements to make it look better visually.)

Its fast, efficient and easy to order the 1stFone. You decide what it looks like and who it calls; we make it for you in the UK and deliver ready to use within a week. The 1stFone is a brand new design of phone that connects your child with the people they need - thats it! To make a call on a 1stFone, all you have to do is press a name. You can have up to twelve names on the 1stFone and it recieves calls too. Theres no text or internet - just good old-fashioned voice calls and you decide who the phone can call. Peace of mind for you and a first phone for your child.

**

*This layout has included bleed, so it does not look like a proper A4 layout atm

Profile Manual. 1.3 Posters and Banners - A3 Posters and Banners Layout Example - Logo at the top

- Intro Alwyn New Bold, font size 42* - Use Graphic Banner Element (suitable colour to match image;)** - Make sure there is no breaks within the text. - Make sure there is no rivers between words due to bad tracking. - Text Alwyn New Light, font size 42.

* When doing banners; try and stay within these examples and the layout will have the same look as A3/A4 posters. **

1stFone connects your child instantly with the most important people in their lives - and thats it.

Profile Manual. 1.3 Posters and Banners - Ads Layout Example - Logo at the top either regular or stacked

OwnFone is a brand new design of phone which just makes calls to the people you choose and comes personalised for your Tom, Dick or Harriet.

- Intro Alwyn New Bold - Use Graphic Phone/Banner Element (suitable colour to match image;) - Make sure there is not too much text - Save for web and devices as either jpegs or pngs. (72 dpi and RGB.)

Peace of mind for you. Independence for your child. To design and order yours go to www.myownfone.com

Profile Manual. 1.4 Leaflets - General Look Layout Example - Logo (1stfone og OwnFone) big at the front

- Use front image with correct phone designs - Headers Alwyn New Bold (see following spreads) - text Alwyn New Light (see following spreads) - Use Graphic Phone/Banner Element (suitable colour to match images on page)

Its fast, fun and easy to order your OwnFone. You decide what it looks like and who it calls; we make it for you in the UK and deliver ready to use within a week.

Its fast, fun and easy to order your 1stFone. You decide what it looks like and who it calls; we make it for you in the UK and deliver ready to use within a week.

The Ownfone is personalised for you in the UK by CyCell Limited. CyCell Limited, 3rd Floor, Walkden House, 10 Melton Street, London, NW1 2EB. Company No 05831748 VAT No 932 7498 92 www.cycell.com 2012 CyCell Limited. All Rights Reserved. Patent Pending. CyCell and OwnFone are registered trademarks of CyCell Limited. The Ownfone is for use in the United Kingdom and Northern Ireland. Any information you supply to us will be processed and stored in compliance with the Data Protection Act. We will use the information you provide, in conjunction with our partners, to fulfil your order, collect payment and manage your account. By purchasing an OwnFone from Cycell you are consenting that Cycell may share with our partners only such data as is necessary to fulfil your order, collect payment and manage your account. Cycell, our partners and some carefully selected third parties may wish to contact you in the future with information regarding new products, offers or promotions.

The Ownfone is personalised for you in the UK by CyCell Limited. CyCell Limited, 3rd Floor, Walkden House, 10 Melton Street, London, NW1 2EB. Company No 05831748 VAT No 932 7498 92 www.cycell.com 2012 CyCell Limited. All Rights Reserved. Patent Pending. CyCell and OwnFone are registered trademarks of CyCell Limited. The Ownfone is for use in the United Kingdom and Northern Ireland. Any information you supply to us will be processed and stored in compliance with the Data Protection Act. We will use the information you provide, in conjunction with our partners, to fulfil your order, collect payment and manage your account. By purchasing an OwnFone from Cycell you are consenting that Cycell may share with our partners only such data as is necessary to fulfil your order, collect payment and manage your account. Cycell, our partners and some carefully selected third parties may wish to contact you in the future with information regarding new products, offers or promotions.

Profile Manual. 1.4 Leaflets - Character Styles Font - Headers Alwyn New Bold 22 pt - Smaller headings Alwyn New Bold 14 pt - General intro text Alwyn New Light 11.6 pt - General Text Alwyn New Light 9 pt - Make sure colour of header matches colour of graphic element/elements and image/images

Header Alwyn Bold 22 pt

Smaller headings Alwyn Bold 14 pt
Intro text Alwyn New Light 11.6 pt
General text Alwyn new Light 9 pt

Profile Manual. 1.4 Leaflets - Graphic elements Banner - Banner should be used to highlight important information like quotes, mail, web address and phone numbers. - When scaling a banner, please use WHITE ARROW and scale from the right end of the flag, only selecting the three points. (Failure to do so will scale the flag into a weird format not similar to the other flags.) - Banner can also work as a divider. Example:

Profile Manual. 1.4 Leaflets - Images OwnFone - Use images of elderly people, men and women
- Always happy in images - Colour match phones and clothes - Indoor shoots in studio/outdoor Use Bill Waters (amazing photographer)

1stFone - Use images of children between 4 and 13, boys

and girls - Make sure faces is not in focus due to this can been seen as offensive and inaprorpsiate. - Focus on hands and phones - Colour match phones and clothes - Indoor shoots in studio/outdoor Use Bill Waters (amazing photographer)

Graphic Design; Linn Ellingsen, Photographs; Bill Waters & Linn Ellingsen, Cycell Limited 2013