Research Project on

TO FIND OUT TOURIST INSIGHT REGARDING KUTCH AS TOURIST DESTINATION By Milind Kariya (08bba054) Bansari Soni (08bba051) Rupali Sagar (08bba039) Nisha Chauhan (08bba010)

A project report submitted in partial fulfillment of the requirements on

SANSKAR INSTITUTE OF MANAGEMENT & INFORMATION TECHNOLOGY

Survey No.798,Hill Garden-Airport Ring Road ,Bhuj-kutch. Mob:9909951060 Web site :www.samskareducation.org

Students Declaration

I here by declare that the project report entitle Marketing Research Project on to find out Tourist insight regarding Kutch as Tourist Destination. Here this project is my practical study and research of my own work. Submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration

Place: Bhuj Date: 15-01-2011

Preface

Tourism is the main activity of the development of any state. Kutch being a place with vivid diversity has been chosen the topic of research to find out the importance of Kutch, which being an important tourist destination. Practical study is eminent, and plays a vital role for all the students around the world. In this highly competitive world, practical study outweighs theoretic which ultimately leads to survival. One is suppose to learn the various principles of business administration conceptually accuracy and efficiency in their implantation is possible only through exposure to practical environment. To fulfill this objective and to have a practical outlook of tourism, I have chosen to work upon the Kutch Tourism which is most natural and Beautiful Tourism Place.

ACKNOWLEDGEMENT

The successful and timely completion of this report wouldnt have been possible without the kind support and co-operation of my professors and friends and above all my institute, which provided me such an opportunity to do such a work. I am obliged to the director of college Sanskar institute for providing us with an opportunity and a platform to reach out our goals with best educational facility in such an isolated region. I also thank to Ms. Somiya Thakkar for imparting valuable guidance and cooperation during the whole curriculum and in making of this report. Their support made this project report of mine more impeccable, which consequently developed a different vision and insight towards management studies.

Table of content Contents Introduction Lyrical tunes Objectives Research Methodology Expert opinion Analysis Conclusion Bibliography Synopsis of the Project Annexure Page No

Introduction

Tourism is the main activity of the development of any state. Kutch being a place with breathtaking vistas, intriguing history, an abundance of tradition, color, and enchantment-this is Kutch, the perfect host for anyone's next vacation. Remote and strange could best sum up the Kutch experience. And yet, the region remains unsurpassed in terms of beauty, exuberance, and color that no one with a taste for adventure, excitement, and the exotic would like to miss. Lying in the westernmost part of Gujarat, Kutch becomes an island where during the monsoon months the Gulf of Kutch is separated from the Kathiawar Peninsula. To the north also, Kutch gets separated from the Sindh region of Pakistan by the great Rann of Kutch.

The Kutch area is the home of the last remaining population of khur (Asiatic wild ass) in India. There is also a large bird population, particularly of the large flamingos. Both are protected in the 5,000 km Little Rann Sanctuary, which is approached from Dhangadhra; one has to get permission to enter from the sanctuary superintendent's office in Dhangadhra Being in the arid area of the country, the climate of the Kutch region is extreme: hot during summer and very cold during winter. Summer is rather severe in the entire state of Gujarat. The amount of rainfall is very less and during the rainy season the area experiences very scanty rainfall. As the winters are comparatively bearable and pleasant, the best time to visit this place would be between November and March. Woolens in sufficient numbers are required during the winter months.

Market research versus marketing research Market research is about understanding the broader marketplace in which we intend to compete. Marketing research, on the other hand, is about understanding what 'package' of marketing elements (i.e. the product, price, promotion and distribution factors) the country will need to put together in order to meet customer needs and to succeed in the marketplace. Market research is the more encompassing/broader concept of understanding the market environment in which you will be competing, while marketing research is the more specific/focused view of consumer needs and behaviour.

Lyrical Tunes

A poem in Kutch language for the Beauty of Kutch

Shiyade Sorath Bhalo Unade Gujarat Chomase Vagad Bhalo And Kutchdo Bare Mass

Objectives
Our objective behind selecting this research project is, -as our Kutch is becoming New Developing Destination for Tourist and Tourism industry. What number of percentage the tourist is visiting our kutch. Where they give more preference to spend money and what they think about our Kutch as Tourist destination. What percentage of difference occurs on economic and social impact on Kutch. Any problem they are facing during staying in Kutch. It will be very much helpful for us to know about the level of satisfaction of tourists. It will give us a way for the development of Kutch as best for tourism. In nutshell To Develop the tourist insight among the people To flourish the tourism industry in Kutch To bring the economic prosperity in Kutch To display the art and the scenic beauty of Kutch across the world

Research Methodology:-

Primary Data: Primary data will be collected through Questionnaires. Elements- Tourist. Sample size - 150. Area- Kutch

Primary Data:-

Primary data is data gathered for the first time by the researcher. It is the raw form of data and thoroughly studied and hence a helpful tool for secondary data. Here the method used for collection of primary data is Questionnaire Technique.

Element : Tourist

The tourist here covered are from all the different parts of India as well the world. Fairly covering 9 states of India and 14 different countries. Having all different cultures, traditions and the beliefs were taken on survey to get the proximate idea of their belief about kutch

Sample Size:

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We found that 150 is adequate sample size since we could thoroughly survey 150 people giving them enough time to understand the every content of the topic involved. Beyond 150 people survey gives us a basic idea of the thinking &expance of people about kutch tourism. 150 is not a large number but in relation it is not a small number too to reach to any conclusion. So in this project we have imbibed the experience of 150 different variety mix to understand the project in far better terms.

Problem of Sample size: Reluctant to give their opinion Not in mood to give feedback & reply the questions Few people found during the survey were illetriate so they did not understand the importance. Few were very new to kutch and hence unable to answer the few questions. Limitations Time consuming. No free time to meet the people Some restrictions on meeting by hotel industry Lack of awareness Lack of importance by local tourist Communication problem local unknown language .

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Area : Kutch

Kutch is virtually an island, as it is surrounded by the Arabian Sea in the west; the Gulf of Kutch in south and southeast and Rann of Kutch in north and northeast. The border with Pakistan lies along the northern edge of the Rann of Kutch, of the Siri Creek. The Kutch peninsula is an example of active fold and thrust tectonism. In Central Kutch there are four major east-west hill ranges characterized by fault propagation folds with steeply dipping northern limbs and gently dipping southern limbs. From the gradual increasing dimension of the linear chain of hillocks towards the west along the Kutch mainland fault and the epicentre of the earthquake of 2001 lying at the eastern extreme of Kutch mainland fault, it is suggested that the eastern part of the Kutch mainland fault is progressively emerging upward

Secondary Date: Tourism Department Reports Experts opinion [theoretical data] Various websites Various Books and Magazines

Secondary Data Secondary data is data taken by the researcher from secondary sources, internal or external Secondary data is of two kinds, internal and external. Secondary data whether internal or external is data already collected by others, for purposes other than the solution of the problem on hand. The Internet is a
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great source of external secondary data. Many published, statistics and figures are available on the internet either free or for a fee. Tourism Department Tourism department is the hub of all information related to the state. The Gujarat Tourism is one of the active departments and a biggest endeavour of the Honorable Chief Minister Narendra Modi. Aavo Padharo, words of welcome in the language of Gujarat because it is here that these words ring truely and the guest is 'God' and the people of Gujarat are gregariously friendly, inviting and will entice you to come again and again. Here in Gujarat you will discover centuries of history as spanning the geological core of the earth onto a fascinatingly vibrant future. Gujarat is unique in its geological and topographical landscape. From volcanic outpourings through bedrock to fossil fields of indegenous dinosaurs; from the art of the neolithic cave painter to the stone masterpieces of a series of civilized architecture. Gujarat has it all. Ancient cave paintings to historic murals, natural and man made caves. Art, history, music, culture, all dovetail within each other to form a wondrous matrix that is the cultural exuberance of the people of the state. Kutch being the most important destination now is in limelight on its development. Efforts have been undertaken to develop the Eco Tourism in kutch. Reports There are various reports on the developments of kutch as a tourist destination showing the survey of people their interests, tastes and preferences of kutch items. Handicrafts being prominent among all. The scenic beauty and the grandeur displayed by the Kutchis is well known across the world. Experts Opinion Narendra Modi Kutch has a long tradition of hospitality and the splendid beauty in its geography. Kutchi people are well known across the world for their intellect,
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sharpness and the wide knowledge in all spheres of life. Kutch is a unique place and it is one of the most fast developing districts of Vibrant Gujarat Amitabh Bacchan Kutch has its own scenic beauty, art and handicrafts are the soul of kutch. People are music lovers and the unique hospitality of their traditions make its prominent among the different parts of the world. If u have not visited Kutch you have perhaps not seen anything. Visit Kutch and enrich the gods creation of beautiful piece.

Analysis
Kutch has a higher potential for tourism, because of its geographical location and wide natural heritage. So we can analysis that the attitude of tourist towards Kutch as Tourist destination and also what types of Problem they face during stay in Kutch. And what and where the development is needed for Kutch, as tourist destination Segmentation Analysis: Addresses four fundamental marketing questions Who are the targets you want to reach?

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 What are they like? Where do they live? How can we reach them most cost effectively? Gender Ratio Analysis

Ma le F em a le

The ratio is displayed keeping sample size 150 that 62% females visited the place and the male ratio stands at 38%, As the ratio of gender we can say that the frequency of females visiting the place is greater, as well we come across female students from various places visiting kutch for studying the handicraft art. Age Ratio Analysis
Ag eR a tio

9% Young s ter 27% 64% O lda g e Child

The sample survey showed that the 70% people visiting Kutch are the youths interested in travel and 20% old age and rest 10% contained for teens and Children. This analysis shows that the aged people travel less to the arid region compared to youths and teens travelling more. Youths and teens travel more because they find the place sporty and adventurous.
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Places Ratio Analysis

Best Time Travel Analysis Generly during starting of November and end of December for ran utsav and carnival time so mostly people plan their November and December so we can see that 88% people suggested that Novemeber December is the best time to travel. Frequency Analysis
60% 50% 40% 30% 20% 10% 0% F requntly O nce

55% people were traveling Kutch for more than Once The Study Objectives
The specific objectives of the assignment as given in the RFP are:

to examine the effectiveness of the activities taken up under the scheme by the Ministry of Tourism as well as by various State/UT Governments; to assess the extent to which the Ministry of Tourism and various State/UT Governments have made use of the scheme to promote market research activities in the field of tourism; and

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 to suggest possible modifications/improvements required in the scheme to make it more effective during the 11th Five Year Plan, particularly the type of new studies and surveys to be undertaken on the pattern of other similar and developed countries.

Use of Study Reports Research studies in the field of tourism are generally intended to be used for the following purposes: i. Creating awareness about the size and distribution of tourism activity in the region/state and its economic contribution in terms of employment generation, value addition, backward area development, tax revenue, etc.; ii. Identifying supply and demand gaps in tourism infrastructure and facilities, projecting tourism demand and infrastructure requirements and planning for bridging the gaps; iii. Assessing the profiles and demand characteristics of various segments of tourists, undertaking market segmentation analysis and formulating effective marketing strategies; iv. Facilitating investment decisions by providing details of performance of existing tourism establishments and various industry ratios in specific destinations; and v. Providing the requisite details for micro-level planning for the development of specific areas and projects.

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The extent of use of research studies sanctioned and completed during Tenth Plan needs to be thus evaluated in terms of the above uses by interacting with the respective agencies at whose instance, the studies have been undertaken.

What people like most while visiting ?

As from various corners of world with different age, sex, occupation, cultures people visit to kutch. So what they like about kutch?

As by surveying we came to know that tourist use to say that traditions/cultures that are followed, handicraft, & they like most people of kutch. Means as nature, behaviour, politeness of people, helpfulness, their friendly behavior, hospitality etc.

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Regarding culture
Language People Economic industry Handicraft Religion Fairs & festivals

Regarding culture

As we all know that kutch a rich with cultures & traditions. No matters today kutch is almost developing, people are being forward with their schedule, but then also people of kutch today also are rich with their traditions & culture.

Language
The languages spoken predominantly in Kachchh is Kachchhi and to lesser extent Sindhi and Gujarati. Script of Kachchhi language has become extinct and it is occasionally written in the Gujarati script. Samples of Kachchhi script are available in Kachchh Museum. Increased use of Gujarati language is mainly because of being it a medium of instruction in schools. Often Kachchhi language is mistaken as dialect of Gujarati, however this is not true. Kachchhi language bears more similarity with Sindhi than Gujarati.

People
Tourist use to say that people of kutch weA Meghwal woman in the Hodka village, north of Bhuj.

Kutch district is inhabited by various groups and communities. Many of these have reached this region after centuries of migration from neighbouring regions of Marwar (Western Rajasthan), Sindh, Afghanistan and further. Even today, one can find various nomadic, semi nomadic and artisan groups living in Kutch.
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The major groups such as the Lohana, Bhatia, Kapdi, Jadeja, Gadhvi, Darbar, Kathis, Rajputs, Mali Samaj, Leva Patel, Kadva Patel, Brahmins, Nagar Brahmins, Nandwana Brahmins, Khatris, Rabaris, Rajgor, Shah, Bhanushali, Jains (Visa and Dasa Oswal), Kutch Gurjar Kshatriyas, Mistris, Kharwa, Meghwals, Wankars, Vankaras, Ahirs, and many others have adopted a settled lifestyle and have struck a life rhythm close to that of modern-day towns. The Banni region is home to a number of nomadic Sindhi-speaking Muslim groups such as the Dhanetah Jaths, Halaypotra, Sanghar [Kutch Muslam Sanghaar Jamat-now in Karachi] Pakistan Hingora, Hingorja, Rahima, Bhadala, Mutwa, Raysipotra, Sammas, Theba and Node, maintain more traditional lifestyles.

Economy and Industries

Kutch is a growing economic and industrial hub in one of India's fastest growing states Gujarat. Its location on the far western edge of India has resulted in the commissioning of two major ports Kandla and Mundra. These ports are near most to the Gulf and Europe by the sea route. The hinterland of north-western India hosts more than 50% of India's population. Quality of roads is good in Kutch. The large part of the growth of Kachchh came after tax relief provided by the government as part of 2001 earthquake relief. Kutch has a very large number of small truck fleet owners. People have natural Entrepreneurial skills and large number of people of Kutch have are NRI and Businessman, Industrialist all over India and support a lot to local economy by Investment and remittance Kutch is Mineral rich region with very large reserve of Lignite[3], Bauxite, Gypsum and lot of other mineral. Kachchh got tax break for Industries for 15 years after the major earthquake on January 26, 2001. Lignite is mined only by Gujarat Mineral Development Corporation (GMDC) at its 2 mines in Panandhro and Mata-No-Madh. The Panandaro mines has now been reserved for GEB and GMDC power plants and GMDC has stopped supply to other industries from here[4]. This has adversely affected local trucking business. Kutch also houses Sanghi Industries Ltd's Cement Plant. It is the India's single largest Cement Plant[citation needed]. The company is now planning to increase the capacity at its Abdasa location from 39 million tons per annum [5]. By 2015, the company plans to produce 20 million tons[5]. Kandla port is also in Kutch. It is considered Gateway to India's North. It is managed by the Kandla Port trust. Other major Industries in Kutch are TATA POWER's first 4000 MW Ultra Mega Power Project(UMPP)of India, Adani is builting a power plant of 4600 MW with the help of chinesse.the Welspun Group of Companies, Ajanta Clocks, JayPee Cements, Jindal Steel and One of the largest windmill farms concentration. Kutch region is also a major producer of salt. Other Traditional industries in the areas include manufacture of Shawls, handicrafts, and silver items.

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Handicrafts
Kachchh has a strong tradition of crafts. Tourist shows strong interest in handicrafts items. The most famous craft of the region is its diverse embroideries. The finest aari embroidery was carried out for the royalty and wealthy families. Traditionally women in rural areas do the embroidery for their dowries. Unfortunately many of these fine skills have now been lost, though some are being rejuvenated through handicrafts initiatives. In 1950, local social leader Dr. Manubhai Pandhi worked with local artists and the central government to help the dying handicraft. Today over 16 types of embroidery are being produced commercially by a few societies and a couple of private corporations. Some of the finest new embroidery in the world is being produced by over 6,000 women artisans of the region. Some of the embroideries still being produced in the region are
1. Kapdi (bava) 2. Jadeja 3. Gadhvi (Charan) 4. Ahir 5. Pakko 6. Neran 7. Kambira 8. Khudi Teba 9. Chicken 10.Katri 11.Chopat 12.Gotan 13.Mukko 14.Soof 15.Kharek 16.Jat - Gracia 17.Jat - Fakirani 18.Noday 19.Jat Daneta

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Embroidery styles like Zardosi, Bhanusali, Jain, etc. are today extinct and one can see old pieces in museums or with collectors only. Important resource centers for embroidery in the region are Shrujan, Kutch Mahila Vikas Sangathan (KMVS), Kalaraksha and Women Artisans' Marketing Agency (WAMA). Another important art of Kutch is bandhani, which primarily originated in the region. Women wear saris of bandhani art on festive occasions like marriages or holidays like Navaratri and Diwali. Kutch has a history of very fine quality Ajarakh printing. This is a very complex hand printing technique using wooden blocks and natural dyes. Similar techniques are seen in Bardmer in Rajasthan and Sind in Pakistan. The Ajarakh from each region has some subtle differences. Technically the Ajarakh printed today in Kutch is by far the finest of the lot. The printing is done by a lengthy process which can take up to a couple of months for the most complicates pieces. Ajarakh is being practised today in Dhamadka and Ajarakhpur villages in Kutch. Mud work is another artwork of Kutch. Artistic wall pieces made with mud and mirror work are used to decorate homes. Handmade, copper-plated cattle bells that are artistically calibrated to a note are made in the region. The bells have a very sweet and distinct sound that, although very soft, can travel very large distances in the open desert. These bells were traditionally put around cattle necks so that they could be easily located if they get lost. The bells are made by approximately 25 families in the villages of Zura, Nirona and Bhuj. Kutch has many leather artisans who make products like shoes, sandals, mirrors, small pouches, etc. from leather. Traditionally hand tanned leather was used but has been almost replaced completely by leather imported from outside. The very high skilled artisans decorate the articles by doing embroidery or cutting various shaped windows in the leather. These artisans can be found in the villages like Sumarasar, Nirona, Zura, Bhirandiyara, Hodko, Khavda, etc. in and around the Banni region. Lacquer work is carried out by the Vadha community. This group used hand-operated lathes to shape wood and decorate it with lacquer which is colored. The simple but highly skilled technique creates beautiful products which are a delight to see.

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Kutch is home to a school of handloom weaving. The weavers weave wool, cotton and acrylic yarn to make products like shawls, yardage, jackets, etc. Bandhani (tie-dye) is carried out on the shawls in some cases. The biggest center for this is Bhujodi village near Bhuj. Religion
As per the 2001 census, the district's population was 1,526,331, of which most around are Hindu.the remainder of the population adhere to mostly Jainism and muslims. There are also some Sikhs and a Gurudwara is also situated in kachchh at Lakhpat. This Gurudwara was originally a house where the first Guru Guru Nanak stayed during his journey to Mecca. The Swaminarayan Sampraday has a huge following in this region. Their main temple in this district is Shri Swaminarayan Mandir, Bhuj. Anjar city is the really famous also as Swaminarayan Mandir and Swaminarayanians. A related Sarswat Brahmin are called Kutchhi Sarswat Brahmin

Food and drink

The majority of the population is vegetarian. Jains, Buldhmins and some other caste perform strict vegetarianism. Jains also refrain from eating kandmool food grown below the ground such as potatoes, garlic, onion, suran, etc. Hindus perform various degree of vegetarianism but certainly do not eat beef. In the villages, staple foods include bajra and milk; bajara na rotla with curd and butter milk is very common food for all the Gujarati people. Bajra was introduced by a brave king of this region named Lakho Fulani. During his period of exile, he came to know about this grain in some tribal regions. They also extensively drink buttermilk during lunch. Milk is considered to be sacred food and offering it to somebody is considered a gesture of friendship and welcoming. Settlement of dispute invariably follows offering milk to each other as a concluding remark. In the Kutchi engagement ceremony, the bride's family offers milk to the groom's relatives as a symbol of accepting their relationship. Tea is the most popular drink in this region and is enjoyed irrespective of sex, caste, religion or social status. Tea stalls where groups of people chat over tea are invariable sights of every village or town entrance from early morning to late evening. Most people drink it with milk and sugar. Offering black tea to guests is considered to be a bad gesture. Tea without milk is offered when people are visiting host to mourn death of relatives. Tea was introduced in this region by the British as part of medicinal purpose to counteract the plague epidemic in the early 19th century. Alcoholic liquor is another popular drink, though it has been illegal to drink or possess since Kutch was incorporated within Gujarat. Most of the liquor drunk in this region is distilled from molasses by local people in villages. As a rule, women do not drink alcohol

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Spending on kutch

To estimate the magnitude of changes in economic activity in the local economy arising from tourism related spending in kutch.

Several measures of economic activity are estimated, including overall spending, regional income, tax revenues, and employment. The spending of tourists within the local area results in numerous inter-industry sales or purchases between local businesses selling tourism related products and services. The sum of retail sales plus business to business sales is reported as total spending (output). The income figures reported are the sum of proprietors income and wages and salaries accruing to workers in these businesses. Employment figures are the number of jobs supported by sales of goods and services to consumers and the increased level of inter-industry transactions. The job estimates given include full time, part time and seasonal jobs.

The visitor spending used in these calculations were generated from surveys administered at area Visitor Information Centers & analyzed by surveys we done on primary basis. Daily spending for lodging, restaurant meals, shopping and entertainment, as well as other information were used to calculate visitor spending.

Increases in visitors to the region not only generate economic benefits, including Increased tax revenues, they also increase the demand for public services, requiring increased expenditures. An increased understanding of the overall fiscal impact to the County of tourist related population increases requires consideration of both revenues and costs, therefore this study provides estimates of the increased public costs occasioned by Tourists.

Their major portion of spending goes in:-

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Shopping :They purchase various handicraft clothes, handlooms, bandhni, glass paintings, mudworks ect.

Food:As people who stay here for more than 1 day obviously they spend on food. And also some tourist specially come here for food as they like the food of kutch. If we talk about typical deshi food then, bajara na rotla, khichdi, different types of pickles, rotli etc are mostly liked food. And in hotels people get all regions dishes they like.

Accommodatin

People who trip as for means of adventure they visit hilly areas like Kado dungar, Dhinodhar, White desert. Or people who trip for relious purpous they spend for religious places like koteshwar, narayan sarovar, matanumadh, bauterjinalay, swaminarayan temple etc. & people who trip to see scenic beauty they spend on mandvi beech, dhordo, bhirandiya, aina mahal etc. for this all the basic spendind goes on accommodation. They spend their mojor portion on hotels, guest house, stay holds, transportation facility.

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

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Problems they face while visiting

As people from various country visit here so they have to face various problems regarding

:-

Connectivity: By road traveling there is no CNG and LPG pump facilities. Facility of railway should be through all places of kutch. Provide or connect transportation facility from each corner of kutch To improve & expand information centre for connectivity. Problem regarding bus facilities to connect to desert

Advertisement: Promotional adds, advertisements of palaces of kutch to be provided so that tourist can find it more easy to visit. No good facility from tourism department

Cleanliness: Train travel to kutch is very unpleasant for tourist.Should be upgraded

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Cleniness in city.

Language: Guides should speak english

Others:-

Aina mahal and Raj mahal should be repaired. Should be same signals on the street in English. Facing problem regardind roads as to improve transportation facility, infrastructure facility. Better collaboration between agents such as Gujarat tourism, Bus companies, Trains, local hotels, adventure, events widely (for e.g. rann utsav) Some of the villages are to taunts like the tors with the bells.more food options could be good.

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Problems Faced by people Infrastructure Problem Connectivity of Transport Inadequate Tourism Guidance Cleanliness Better Facilities not available These were the common problems faced by the tourists

Opinion about Kutch by tourist Marvelous Scenic Beauty Colorful destination Peaceful and Serene Unique in all Culturally very rich Enjoyable Place Different from rest of the places

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Conclusion Kutch is a growing economic and industrial hub in one of India's fastest growing states - Gujarat. Its location on the far western edge of India has resulted in the commissioning of two major ports Kandla and Mundra. These ports are near most to the Gulf and Europe by the sea route. The hinterland of north-western India hosts more than 50% of India's population. Quality of roads is good in Kutch. The large part of the growth of Kutch came after tax relief provided by the government as part of 2001 earthquake relief. Development of Kutch can bring more economic prosperity and kutch is like a jewel on the turban of Gujarat which can be more polished by bringing its true value by its fast development. Kutch the name itself spoken from within is derieved from Kachuao> Tortoise. Before 100 of year a heavy Earthquake was Enperienced in the legion bringing the land mass in the shape of tortoise is visible when we look kutch on planetary terms. The sea was converted to land mass from the effect of earthquake. The tortoise has its own peculanties and so on kutch. We can relate both to in terms of nature so as the habitants of kutch popularly known as Kutch It is had as the lack and can accommodate itself in the protection shelf. So as the kutchies fall of had building and with soft heart giving warm welcome to all. Hospitality and Genonsity are the unique qualities that Every Kutchi in his blood portraits. The beauty, art talent imbibed in the land makes its richer and brighter.

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The survey conducted by us on the Kutch insight regarding kutch as Tourist place or not is a study realizing following facts Importance of kutch as a tourist place to the tourist on visit People travelling from different states and different countries visited kutch Their Experience and their knowledge before travelling and after travel to kutch Their Experience on the hospitality and their experience about kutch as a growing tourist destination. Different place they visited in kutch. Which composition they traveled and what all their difficulties

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Bibliography 1. ^ Karanth, R. V.; Gadhavi, M. S. (2007-11-10). "Structural intricacies: Emergent thrusts and blind thrusts of central kutch, western india". Current Science 93 (9): 12711280. http://www.ias.ac.in/currsci/nov102007/1271.pdf 2. ^ The brown gold of Kutch - By tapping the huge mineral deposits of the Kutch region, Gujarat Mineral Development Corporation Ltd. plans to turn the backward area into a prosperous one.; SPECIAL FEATURE: GUJARAT; By V.K. CHAKRAVARTI; Volume 20 Issue 06, March 1528, 2003; Frontline Magazine; India's National Magazine from the publishers of THE HINDU
3.

^ Steel Guru

4. ^ a b "SIL to set up cement plant in Kutch" (cms). News article (Ahmedabad: Times of India). 2007-06-30. http://www1.timesofindia.indiatimes.com/articleshow/2 162629.cms. Retrieved 2008-08-12. 5. ^ Elson, Vickie (6 1979). Museum of Cultural History, University of California. 6. ^ LOVE ACROSS THE SALT DESERT; by Keki N. Daruwalla. Pdf of full story posted at Boston University at [2]. Bollywood connection - J. P. Dutta's "Refugee" is said to be inspired by this story; learnhub, University of Dundee 7. ^ (iii) Supplementary Reader; Selected Pieces of General English for Class XII; English General - Class XII; Curriculum and Syllabus for Classes XI & XII; NCERT. Also posted at [3] / [4], [5]

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8. ^ Google Books Preview: "The spirit of Lagaan - The extraordinary story of the creators of a classic"; by Satyajit Bhatkal; Published by Popular Prakshan Pvt. Ltd.; ISBN 81-7991-003-2 (3749) 9. The Great Run of Kutch; Dec 10, 2006; The Indian Express Newspaper
10. Hotel

Prince - Hotel in Kutch

External Links

KUTCH PENINSULA AND THE GREAT RANN; The Geological Survey of India, Ministry of Mines, Government of India Gujarat Tourism official website www.Panjamadu.com www.google.com www.deshgujarat.com www.tv9.com www.dns.com www.youtube.com

www.incredibleindia.org www.wikipedia.org www.rourism.gov.in www.tourism of-india.com

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www.tourisminindia.com www.india-tourism.com/ www.economywatch.co

www.indiaedu.com www.rncos.com www.tourism-of-india.com/kutch.html

www.bharatonline.com

www.all-indiatravel.com/../index.html

www.indiabookmark.com

www.thaindian.com

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www.zeenews.com

www.thenarendramodi.com

www.flicker.co

www.gujrattourism.com

www.tatabyebyr.com

www.shunya.net www.trvelport.com

www.auoi.org

www.encrypted.go.com

www.tripadvisor.com

Books
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Lonely Planet India

Kutch Tourism Guide

Rann of Kutch Travel Guide

Schools Yellow Pages

Tourism in Kutch

Kutch by road

Tourism Thread

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Synopsis

Research project to find out Tourists insight regarding Kutch as Tourist Destination Introduction: Tourism has been now-a-days the most efficient tool for the development of the country. It has economic and social impact on all round development. There are few countries that depend on the tourism. The chief minister Mr. Narendra Modi has taken initiative for developing tourism in Gujarat with Kutchchh as prime destination. So by selecting this research project we will come to know about tourists insight regarding kutchchh as tourist destination.

Objective:Our objective behind selecting this research project is, -as our Kutchchh is becoming New Developing Destination for Tourist and Tourism industry. What number of percentage the tourist is visiting our kutchchh. Where they give more preference to spend money and what they think about our Kutchchh as Tourist destination. What percentage of difference occurs on economic and social impact on kutchchh. Any
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problem they are facing during staying in Kutchchh. It will be very much helpful for us to know about the level of satisfaction of tourists. It will give us a way for the development of kutchchh as best for tourism.

Research Methodology: Primary Data: Primary data will be collected through Questionnaires. Elements- Tourist. Sample size - 150. Area- Kutchchh.

Secondary Date: Tourism Department Reports Experts opinion [theoretical data] Various websites Various Books, magazines.

Analysis:Kutchchh has a higher potential for tourism, because of its geographical location and wide natural heritage. So we can analysis that the attitude of tourist towards Kutchchh as Tourist destination and also what types of Problem they face during stay in Kutchchh. And what and where the development is needed for Kutchchh, as tourist destination.

Conclusion:Development of Kutchchh can bring economic prosperity so as to Kutch being the lone area of Kutch. It can be like jewel of Gujarat. So as conclusion I can say that as tourist destination, Kutchchh is still backward from the other district of Gujarat. And not even Kutch people have proper knowledge of Kutchchh as best tourism
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destination. So how we can develop our kutchchh as national and international based best suitable for Kutch as tourist destination place.

Annexure:Questionnaire for Tourist. Please give correct answers. Write in the appropriate line and check in [ ]. The answers will be kept secret. The questions are asked for research purpose only. 1. Full Name:__________________________________________________________ 2. Adress:__________________________________________________________________ __________________________________________________________________ ____________ 3. State:-_____________ City:-________________

4. Contact No.________________ 5. E-mail address:-___________________

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6. Age:- __________ 7. Gender:- Male Female

8. Occupation:-_________________________________ 9. Hobby:__________________________________________________________________ __________________________________________________________________ __________ 10. Are you visiting the different areas of Kutch frequently? Yes No

11. If Yes than this is your which trip in Kutch? 2nd 3rd and more than ___________

12. From where did you get information regarding Kutch? Newspaper Friends and Family Website Television Tour Reporter any other ____________

13. During which period do you mainly plan your trip? _________________________________________________________________ _________________________________________________________________ ____________ 14. With which objective do you plan for trip in Kutch? Adventure Historic Religious Scenic Beauty

Meet friend and family Or any other reason, than please specify here_________________ 15. Which of the following places you like the most for visiting in Kutch?

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Mata Na Madh Mandvi Beach

Dhoravira Aaina Mahal (bhuj)

Any other places than please mention here __________________ 16. Which places have you visited in Kutch? __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ _________________ 17. How much time do you spend in Kutch? __________________________________________________________________ ______ 18. What do you like the most about Kutch? __________________________________________________________________ ______ 19. How much amount you spend in Kutch while visiting?

On an average___________________

20. Major Posen of your spending goes in to? A. Shopping B. Adventure C. Food

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D. Any other __________ 21. What problems did you face while you staying in Kutch? ___________________________________________________________________ ____ ___________________________________________________________________ ____ 22. Where did you place Kutch in lines of tourism? Developed Underdeveloped

23. Can you describe Kutch in one sentence? __________________

24. Give your suggestion for developing Kutch as best tourist destination?

___________________________________________________________________ ______

____________________________________________________________________ ______

THANK YOU FOR YOUR FEED BACK.

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