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TYPES OF PROBABILITY SAMPLES ARE:

SIMPLE RANDOM SAMPLEThis occurs where every element has a known and equal probability of

being selected. A true random sample is rarely used because we rarely have a sample frame that lists every person we could sample.
SYSTEMATIC SAMPLEThis occurs when all potential respondents have a known and equal chance

of being selected. To create a systematic sample, select every nth person from the list of potential respondents starting from a number y. Y should be chosen at random, and n should allow for you to get through the list exactly once with a complete sample. This will form a simple random sample of respondents if the customer list is not systematically ordered in some way.
STRATIFIED SAMPLEThis is desirable if the population is to be broken up into different groups

based on characteristics of the population. The distinguishing characteristics, called strata, are identified and used to segment potential respondents. A simple random sample is drawn within each segment. Once the survey is completed, the strata are then weighted back to the population proportions. Stratification is highly useful when the population is skewed e.g. income of individuals, business at branches of a commercial bank , productivity of ricein various parts of the country, etc.

TYPES OF NONPROBABILITY SAMPLES ARE:

CONVENIENCE, HAPHAZARD OR ACCIDENTAL SAMPLING - members of the population are chosen based on their relative ease of access. To sample friends, co-workers, or shoppers at a single mall, are all examples of convenience sampling. Such samples are biased because researchers may unconsciously approach some kinds of respondents and avoid others (Lucas 2012), and respondents who volunteer for a study may differ in unknown but important ways from others (Wiederman 1999). SNOWBALL SAMPLING - The first respondent refers a friend. The friend also refers a friend, and so on. Such samples are biased because they give people with more social connections an unknown but higher chance of selection (Berg 2006). JUDGMENTAL SAMPLING OR PURPOSIVE SAMPLING - The researcher chooses the sample based on who they think would be appropriate for the study. This is used primarily when there is a limited number of people that have expertise in the area being researched. DEVIANT CASE - Get cases that substantially differ from the dominant pattern (a special type of purposive sample). CASE STUDY - The research is limited to one group, often with a similar characteristic or of small size. AD HOC QUOTAS - A quota is established (say 65% women) and researchers are free to choose any respondent they wish as long as the quota is met.

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