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The Regions Business Publication
June 2013
Nonresidential fixed investment in structures slips 0.3 percent in first quarter 2013
Investment in nonresidential structures actually declined in the quarter, a reflection of the fact that the nations recovery, to date, has been unable to support a sustained nonresidential construction recovery. ABC Chief Economist Anirban Basu. Summary Evidence that the nations economy is being fueled by consumer purchases, nonresidential fixed investment grew 2.1 percent in the first quarter of this year, with 3 percent growth in equipment and software investments partially offset by a 0.3 percent decrease in investment in structures, according to April 26 report by the Commerce Department on gross domestic product (GDP). In contrast, residential fixed investment increased 12.6 percent in the first quarter of 2013 following a 17.6 percent jump in the fourth quarter of 2012. Personal consumption expenditures advanced 3.2 percent in the first quarter with spending on goods increasing 3.3 percent and spending on services increasing 3.1 percent. The growth in real private inventories added 1 percentage point to GDP growth for the quarter after subtracting 1.5 percent from the fourth quarter. Federal government spending fell 8.4 percent in the first quarter with national defense spending dipping 11.5 percent and nondefense spending slipping 2 perSee FIXED INVESTMENT, page 8A
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Findlay Center Relies On DSC DSCSurgery Provides Pick-up Service Service For Business for Medical, Rowmark Tapes Records
If something happened We have been working to our server, it would with the Document take us hours, ifCompany not days, for to get the Service over information back up, says five years, says Cheryl Scott Austermiller, IT Manager Cunningham, Administrator at Rowmark Inc., a Findlayof the Findlay Surgery based manufacturer plastic Center. I have to tellof you sheets for the display industry. that their customer service is As it is, if there is a problem, superior. I call Don and he is back at our plant in 15 minutes with a The Surgery Center opened backup tape. seven years ago, she explains, and we do 7,000 Don, is Don Thompson, outpatient surgeries per year. manager of Document We need to have access to Service Company, and he each those records, as visits of Scott at Rowmark once well as our business records. a week to pickup five backup tapes. Don then stores the tapes at theis DSC facility in All it takes a phone call. Findlay. The people at Document Services are very Rowmark was founded in responsive. They pull files Findlay about two decades immediately and get them ago. is a dynamic member to us.ItThey are pleasant, of the Findlay business well organized, and their community. customer service is superior. sitealso storage exceeds any She likesfar working with a calculated ROI. local company which has a solid reputation for support of Scott thinks it is important to community projects. deal with another communityminded local company, and, DSC also provides secure frankly, he likes the personal destruction for records after service he gets from Don they have been stored for Thompson. seven years and leaves is a guy with a positive attitude. It is great when you can do business with a person who genuinely cares about your company and the people there.
Committed Findlay Surgery to exceeding Committed Center your Relies On DSC to exceeding Service Foryour expectations
Medical, Busiexpectations ness Records
If we dealt with an out-ofCustom service is superior town company, it would take hours, instead of minutes, to a tape when we need a retrieve document trail for our Making backup tapes it, he says. Don and his As a and medical facility, we are records. Their hammermill daily storing them offpeople are just a few minutes destruction process is better extremely about site is partconscious of our security away, and his service than shredding becauseis top compliance HIPAA procedure, with Scott explains. it notch. ensures that documents regulations concerning cannot be reconstructed. patient confidentiality. Many companies just DSC Then, there is an intangible send the tapes home with knows the regulations, personal touch. They provide us with very an employee, but therefor is follows the regulations service! Rowmark is an upbeat inherent and risk in that. The security, provides ustapes positive can be lost or destroyed. The company, says Scott, and with signed affidavits to that price benefit with DSC for off- Don is an upbeat guy. He effect.
I www.documentmanagementcompany.com I
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When you walk in empty headed, you walk out empty handed
How much of your presentation is standard?
Whether you sell a product or service, whether its simple or sophisticated, how much (what percentage) of your presentation is the way you usually present it? Void of personalization? Void of customization? Void of interaction? And all about you. What kind of presentation do you think your prospect wants? They want to know what the value is to THEM. They want to know how this fits into THEIR business or life. They want to know how THEY benefit. They want to know how THEY win. They want to know how THEY produce. They want to know how it affects THEM. They want to know how THEY profit. They want to know how easy it will be put to use in THEIR environment. And NONE of those elements exist in your standard (canned) presentation. Rats. Why are you giving a we-we presentation (all about you and how great you are), when the customer only wants a presentation in terms of them?
WE-WE Statements HERES THE REALTY: about you that boast rather When you walk in empty headthan prove. ed, you walk out empty handed. WE-WE Unfavorable IDEA: Take all the borstatements about the coming crap you were going to petition. say to the customer, and send WE-WE Comparing it to them in an email saying, yourself to the competition. Heres my presentation for the WE-WE Self serving part you could find on Google questions. What do you or on our website, so that when know about us? were together I dont bore you. WE-WE Qualifying Rather, Ill be prepared to give questions about who deyou ideas that lead to (state how cides, budget, or payment. they win). Fair enough? WE-WE Non-specific Now youre a real salespertestimonials that praise son. Now youre forced to go Jeffrey you, but give no reason in with ideas and information Gitomer why. about THEM that they can use WE-WE Excuses for their own productivity, enabout why you dont have Twitter activity joyment, use, and profit. And you now have a better than 50% or a YouTube channel (they searched for it before you arrived). chance of making the sale. WE-WE No social media recommenCAUTION: Unless your presentation is customized and personalized for the dations from customers. THEM Questions about THEM that customer AND in favor of the customer, there will be a disconnect. Their dominant reveal their history, their situation, and thought will be, this guy doesnt under- their motives their past experience, their wisdom, their opinion. True engagement. stand me and/or my business. THEM Testimonials that overcome Here are some keys to understanding whose favor your presentation is geared specific objections price and quality. THEM Any third party media that toward: supports you or your product articles or interviews. THEM Great (current) social media presence (your reputation that helps put the buyer at ease rather than on guard), including direct interaction with customers. THEM Ideas you created that they can use. Proof you did your homework. KEY POINT OF UNDERSTANDING: Features are about you and benefits are in the middle. They can be stated either way. But value is about them. And value, customer perceived value, needs to be the focus of a them-based presentation.
WARNING: Dont be defensive. I can hear you telling me that you give a customized presentation. I can hear you telling me that youre different than all the other people on the planet. And I can hear you telling me that customers love your presentation, and all about the fact you can close three out of four people once you get in front of them. I hope you can hear me say, Thats a bunch of crap! Heres how to measure your customization reality: 1. Amount of time spent on pre-call research. How well do you know the person and the company you are visiting? 2. The two great ideas you are walking in the door with will benefit them whether they buy or not. 3. The variations that you made in your presentation that adapt to their company, their present situation, their needs, their productivity, and their success. 3.5 Your knowledge of the customers buying motives are as good or greater than your selling skills. Them-based are the most difficult sales presentations of all. Marketing departments have no concept of them, and most salespeople arent willing to do the work to prepare them. Thats great news for the 5% of salespeople who are willing. Theyre easy to identify. Theyre always the highest performers and the highest earners.
Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bible and The Little Red Book of Selling. He just published two new sales books, available exclusively on Amazons Kindle. Win Now! and The Sale Re-Defined. They will change the way you think and sell. His website, www.gitomer. com, will lead you to more information about training and seminars, or email him personally at salesman@ gitomer.com. 2013 All Rights Reserved. Dont even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
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Architecture
Need an expert electrical team to help implement your next architectural design? Trust our expertise on your next design-build project!
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June 2013
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riesincreased 1.5 percent for the quarter following a revised 1.9 percent increase during the fourth quarter. Gross domestic purchasespurchases by U.S. residents of goods and services wherever producedincreased 2.9
percent in first quarter after going unchanged in the fourth quarter. Overall, the nations GDP grew at an annual rate of 2.5 percent in the first quarter of 2013; far short of the 3 percent economists
OHIO LOGISTICS
CBI declines
(Continued from page 1A)
were predicting, but higher than the 0.4 percent posted in the fourth quarter of 2012. Analysis Todays GDP report is evidence that the nations economic growth continues to be disproportionately motivated by consumer purchases, said Associated Builders and Contractors (ABC) Chief Economist Anirban Basu. To the extent that businesses are participating, much of the buying momentum is not related to construction, but is more closely related to equipment and software purchases. Investment in nonresidential structures actually declined in the quarter, a reflection of the fact that the nations recovery, to date, has been unable to support a sustained nonresidential construction recovery, stated Basu. The most noteworthy aspect of todays GDP report was the evidence of shrinking government outlays at every major level of government, Basu remarked. Collectively, the slowing pace of government outlay growth subtracted 0.8 percent from first quarter GDP. In other words, had it not been for public sector retrenchment, GDP would have expanded in excess of 3 percent during the first quarter. The impacts of sequestration is likely to become more intense in the second quarter which suggests that the negative impact of government spending on the pace of economic expansion could become even more significant, stated Basu. ABC continues to forecast roughly 2 percent growth for the U.S. economy in 2013, with the implication being that at least one of this years remaining three quarters will be softer than the now completed first quarter. This also implies that the nonresidential construction recovery will remain moderate, Basu added. While ABC expects that nonresidential construction spending will advance over the balance of the year, the rate of improvement will continue to be constrained by an economy that still refuses to mount an aggressive expansion.
LOCATIONS: Ottawa, Findlay, Fostoria, Willard, 2 locations in Columbus, OH, Gas City, IN, Milwaukee, WI, Louisville, KY, State College, PA Corning/Elmira, NY (3 locations) Northern Georgia Logistics (Rock Spring), Northern Georgia (Rock Spring) Rome, Georgia
economy, stated ABC Chief Economist Anirban Basu. Because a growing number of projects are now in various stages of planning, the expectation is that backlog will expand moderately later in 2013, but construction volumes will be roughly flat for the balance of the year, Basu said. Certain nonresidential construction segments, such as energy generation, infrastructure, retail and lodging, appear to be doing well, remarked Basu. But, this activity alone is not enough to counter the poor performance of other construction sectors, and is unable to expand rapidly in the absence of a dynamic economic recovery. CBI Map of Regions and Backlog Months: Q4 2011 v. Q4 2012
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