Jiwaji University, Gwalior Syllabus for BBA: XIV Batch 2009 2012 BBA VI Semester BUSINESS POLICY Paper

r Code: BBA - 601 COMPULSORY PAPER UNIT-I: Business Policy An Introduction: Nature, Importance, Purpose and Objectives of business policy, Various terms in business policy, Levels of strategy, Business policy and corporate strategy. UNIT-II: Policy Formulation and Implementation: Policy formulation and implementation, Administration and control policy, Strategy and policy in functional areas. UNIT-III: Strategy Formulation: Environmental Appraisal Components, Environmental scanning, Environmental appraisal. Organizational Appraisal Organisation capability factors, Organisation appraisal. Strategic Alternatives, Strategic choice and SWOT analysis. UNIT-IV: Strategy Implementation: Project and procedural implementation. Structural Implementation Structural considerations, structures, Organisation design and change. Functional Implementation Financial / Marketing / Operations / Personnel plans and Policy. Behavioral Implementation Leadership, Corporate culture, Personal values and Business ethics. UNIT-V: Strategy Evaluation: Strategic Control Basic types of control, Operational Control Process of evaluation. Techniques of evaluation and control, Role of Organisation system.

BBA- I Semester BBA-N101 Business Organisation Unit I Meaning and definition of business essentials & scope of business Classification of Business Activities, Meaning, Definition, Characteristics and objectives of Business Organisation, Evolution of Business Organisation . Modern Business, Business & Profession. Unit II Business Unit, Establishing a new business unit. Meaning of Promotion. Features for business, Plant location, Plant Layout & size of business unit. Unit III Forms of Business Organisation. Sole Proprietorship, Partnership, Joint Stock Companies & Co-operatives. Unit IV Business Combination Meaning Causes, Objectives, Types and Forms Mergers, Takeovers and Acquisitions. Univ V Business Finance: Financial need of Business methods & sources of finance. Security Market, Money Market, Study of Stock Exchange & SEBI. Suggested Books: 1.Chottorjee S.K. Business Organisation 2.Jagdish Prakash Business Organistaton and Management 3.Om Prakash Business Organisation 4.Sherlekar S.A. Business Organisation and Management 5.Singh & Chhabra Business Organisation

BBA I Semester BUSINESS ORGANISATION Paper Code: BBA-104

Max. Marks : 50 Min. Marks : 20

UNIT I: Introduction: Nature and Scope of business, Objectives of business, Classification of business activities, Business system and Environment, Social responsibilities of business. UNIT II: Promotion and Forms of Business Organization: Concept and stages of promotion, Position and functions of promoter, Promotion of new business, Forms of business organization - Sole trader, Partnership, Joint stock company and Co-operative society. UNIT III: Location of Business and Business Risks: Theories of industrial location, Factors affecting the location of industry, Government policy towards the localization. Concept of combination, Merits, Demerits and Types of combination. Nature, Types and Causes of business risks. UNIT IV: Stock Exchanges: Functions of stock exchanges, Method of trading on a stock exchange, Speculation and stock exchange, Factors affecting, Regulation and Control of stock exchanges, On-line Stock trading, Products and Services. UNIT V: An Entrepreneurial Process: Entrepreneurial Process, Emerging trades in business, Governments support to BPO in India, Basic considerations in setting up a business enterprises, Identification of business opportunity, Entrepreneurial decisions and Outsourcing of different types of services.

BBA- VI Semester BBA N 602 Strategic Management & Business Policy Unit I Nature & importance of Business Policy, Development & Classification of Business Policy; Mechanism or Policy making. Unit II Responsibilities & tasks of Top Management: objectives of Business Characteristics, Classification, Types of objectives and their overall Hierachy, Setting of objectives, Key areas involved. Unit III Corporate Planning; Concept of long term planning, Strategic Planning, Nature, Process & Importance. Unit IV Corporate Strategy: Concept, Components, Importance, and Strategy Formulation: Concept, Process & Affecting Factors. Strategy Evaluation: Prcoess, Criteria, Environmental Analysis, Resource Analysis Unit V Concept of Synergy: Types, Evaluation of Synergy. Capability Profiles, Synergy as a Component of Strategy & its relevance Suggested Readings: 1. Peter F. Drucker Management Task & Responsibilities 2. Igor Ansoff Corporate Strategy 3. Gluek & Jaunch Corporate Strategy 4. Hatton & Hatton Strategic Management 5. Christian, Anderson, Bower Business Policy 6. McCarthy, IninChiello, Curran Business Policy & Strategy 7. Azhar Kazmi Business Policy 8. Stanford Management Policy

G. G. S. Indraprastha University BBA 302 : Business Policy & Strategy

L-4 T-0 Credits-4 Objectives: The course aims to acquaint the students with the nature, scope and dimensions of Business Policy and Strategy Management Process. Course Contents Unit I lectures:-14 Introduction: Nature, scope and importance of the course on Business Policy; Evolution of this course Forecasting, Long-range planning, strategic planning and strategic management. Strategic Management Process: Formulation Phase vision, mission, environmental scanning, objectives and strategy; implementation phase Strategic Activities, Evaluation and Control. Unit II lectures:-10 Environmental Analysis: Need, Characteristics and categorization of environmental factors; approaches to the environmental scanning process structural analysis of competitive environment; ETOP a diagnosis tool. Unit III lectures:-10 Analysis of Internal Resources: Strengths and Weakness; Resource Audit; Strategic Advantage Analysis; Value-Chain Approach to Internal Analysis; Methods of analysis and diagnosing Corporate Capabilities Functional Area Profile and Resource Deployment Matrix, Strategic Advantage Profile; SWOT analysis. Unit IV lectures:-14 Formulation of Strategy: Approaches to Strategy formation; major strategy options Stability, Growth and Expansion, Diversification, Retrenchment, Mixed Strategy; Choice of Strategy BCG Model; Stop-Light Strategy Model; Directional Policy Matrix (DPM) Model, Product/Market Evolution Matrix and Profit Impact of Market Strategy (PIMS) Model; Major Issues involved in the Implementation of strategy: Organization structure; leadership and resource allocation. Text Books 1. Ghosh, P. K.; Strategic Planning and Management, Sultan Chand & Sons, New Delhi, 8th ed., 2000. 2. Kazmi, Azhar; Business Policy, Tata McGraw-Hill, New Delhi, 2000. 3. Suri R.K.; Business Policy & Strategic Management, Brijwasi Publisher & Distributor, 2005 Reference Books 1. Thompson, Arthur A. and A. J. Strickland; Strategic Management, McGraw Hill, New York, 1999. 2. Ansoff,H.Igor,Corporate Strategy,Penguin. 3. McCarthy, Minichiello & Curran; Business Policy and Strategy: Concepts and Readings, Richard D. Irwin and AITBS, Delhi, 4th ed., 1996. 4. Jauch and Glueck; Business Policy and Strategic Management, McGraw-Hill