ITM BUSINESS SCHOOL PGDM 2012-14

(PHILIP KOTLER, MARKETING-3 -2012-14)

SPOKEN ENGLISH PROGRAM

NAME: SOURADEEP DASGUPTA ROLL NO: PGDM-931 FACULTY GUIDE- PROF. ROOPAM GOSAIN

KOTAK EDUCATION FOUNDATION

SUMMARY Kotak Education Foundation (KEF), is an organization working in the various fields like Spoken English Program (SEP), Health and Hygiene, Parent Intervention Program (PIP), Scholarship and Mentoring, School Teacher Enhancement Program (STEP), Principals Enhancement Program and Kotak Unnati.I worked on Spoken English Program (SEP) where focus was on developing Spoken English ability for vernacular medium students with Kotak Education Foundation under the guidance of my Faculty Guide Mrs. Roopam Gosain and NGO Guide Mrs Yasmin Sha and Mrs Leena More for a period of three month from 3rd October 2012 to 20th December 2012. The objective of the Spoken English Program (SEP) is to improve the communication skills of the students studying in vernacular schools. The SEP program helps to make the students comfortable with reading and communicating in English thereby, enhancing their personality and improving their confidence. My objective was to help the students in every way possible to make them comfortable with English by using various kinds of teaching methods like teaching aids, mind-maps, actions, games, skits, role-plays and various other activities. As per the program, I followed the TLM as prescribed to us by KEF. On Wednesdays we took their reading lessons and on Thursdays we took their group activity- skit, where the students enacted the entire lesson by playing various characters, making use of varied props prepared by us. Besides teaching the other activities that I did were preparation of skits, songs and poems for the annual program of KEF which is RAYS. I prepared the invitation cards and budget for the same. I also prepared patriotic songs and charts for the coming Republic Day. There were Home Visits as well that were done during the course of this project where we (my partner and I) made a thorough study of their background and their financial health. The project included DEL form i.e. Daily Evaluation form and Log Sheet which we have to fill and send to our NGO guides, which was done so that we could improve ourselves from our mistakes and our guides could keep track on our progress. I thank Kotak Education Foundation and ITM Business School for providing me the opportunity to teach the students to speak in English which gave me a feeling of self-satisfaction and self-contentment. I am indebted to both the institutions for making me a better individual today and also for helping me to improve my managerial skills through this project

ABBREVIATIONS

NGO:-Non- governmental organization

KEF:-Kotak Education foundation SIP:-Students Intervention Program TLM:-Teaching learning method

PAC:-Parent Action Committee.

SEP:-Spoken English Program

PIP:-Parent Intervention Program

STEP:-School Teacher Intervention Program

TABLE OF CONTENTS
S.No. 1 2 3 4 5 Section: Title page Summary Abbreviations Table of contents, list of tables and figures Introduction Background of NGO Vision & mission statement, Objective Activities undertaken by the NGO Page Number 1 2 3 4 5 10

Student Project Activities Description of the project theme & area Project Objective Major activities

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Recommendations Learnings accumulated Overall Conclusions

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INTRODUCTION
Changing Lives through Education

Kotak Education Foundation has been founded on 1st January 2007 and has established purely as a private community service organization in the Non Government sector with the broad social purpose of enhancing the educational standards of different segments of the Society, with the broader objective of the Community's comprehensive advancement. Foundation is working with 15 Partner schools within Mumbai and Panvel.

BACKGROUND OF NGO Kotak Education Foundation (KEF) is an organization working for the underprivileged children and youth in Mumbai and Raigad district. An initiative in the field of education by Shri Uday Kotak and Smt. Pallavi Kotak, it started officially on January 1, 2007. Since it partnered medium schools serving lowincome, vulnerable families in the slums of urban Mumbai and rural villages in Raigad District

Kotak Mahindra Bank, along with the employees of the group, supports CSR initiatives of various NGOs through several programmes.. We have been financially supporting the philanthropic activities of Kotak Education Foundation (KEF) including the foundations flagship initiatives - Kotak Unnati and Kotak Udaan.

Kotak Unnati is a vocational training programme under which KEF trains youths who have dropped out from schools and colleges, and belong to Below Poverty Line (BPL) families. The training programme is for a 3-month period, and thereafter, the aspirants are placed in good organisations. Kotak Udaan is a special scholarship offered by KEF for marginalized children. The scholarship is given to children from the under privileged section of the society and who face hardship to pursue their education. The scholarship is to help and mentor these children to become tomorrows achievers. The children are mentored over a 3-year period.

VISION AND MISSION

To have a sustainable process to support children/youth from underprivileged families with different interventions so as to empower them support them to rise above the poverty line and lead a life with dignity.

OBJECTIVES

KEF addresses the issue of education by partnering the various schools of Mumbai and Raigad. These schools cater to students who are from underprivileged background. KEF imparts spoken English programs to these students stressing on communicative English. To enhance and support this syllabus, volunteers contribute in building confidence of the students by conducting various activities once a week. KEF also works with parents of the children as parents are important stake holders of children life. Regular sessions on health, nutrition, importance of education, etc. are imported. AIMS: KEF (Kotak Education Foundation's) basic aim is to have a sustainable process to support children/youth, parents and teachers from underprivileged families and schools with different interventions so as to empower them and support them to rise above poverty line and to lead a life with dignity Aims to improve skill set of the teachers of the partner schools through exposure and training

ACTIVITIES UNDERTAKEN BY THE NGO

1. Student Intervention Program (SIP)

The Student Intervention Program (SIP) focuses on teaching students attending schools in low-income, disadvantage areas, Basic Interpersonal Communication Skills (BICS) in English. Most schools focus on the academic subjects and scores in the centralized exams. They rarely focus on the skills such as communication, language, inter personal and work skills. SIP is an after School Program that teaches and enables student to learn. Basic Interpersonal Communication Skills (BICS) in English that will help college readiness, Employability, relationship, family and community. As we know in todays world learning English is really important and if those children want to come out of the vicious circle they need to Educate themselves first. Kotak group has taken a real wise step to help India grow, by educating the youth. And the step taken by ITM, Navi Mumbai is really good, as involving aspiring managers to this initiative will really help them to add to the skill sets to be possessed by a manager

Students presenting skit at Abhinava School.

2. Parent Intervention Program (PIP) The Parent Intervention Program aims to create awareness about the importance of education and increase parental support in children overall education. Academic Performance, Health and Hygienic. It also seeks to increase parents participation in the BICS program, and reduce the dropout rate. A parent Action Committee (PAC) created in each school monitors and participates in all KEF activities. The Adharshila Abyasika program creates learning and reading space on the school premises for the students of the 8th and 9th who have no space at home to study. A teacher / PAC member is appointed to supervise the students. Various health programs such as Eye checkups, Malnutrition Prevention are conducted in our partner schools. More than 20,000 children have received eye checks.

3. School Teacher Intervention Program (STEP) This program aims to improve skill set of the teachers of the partner schools through exposure and training (pre-primary to secondary teachers). Spoken English, Information Technology, Personality Development, Pedagogy in English, Maths and Science are some areas where training is provided for teachers of partner schools.

STEP classes at Deonar

4. Kotak Unnati (Vocational Training) Employability and Vocational training is provided to school/college dropouts in the agegroup of 18-25 years who are from underprivileged family with monthly income of less than Rs. 4000. In additional to employability training, placement cell find them jobs in the mainstream economy, organization sector and wellknown companies and corporations at remunerations above poverty line. it in operational in 9 centers in Mumbai and Raigad Districts. This program domain knowledge in following fields ITES (Information Technology Enabled Services), Hospitality, Customer Relations and Sales. Other skills such as Life-skills, spoken English and IT are also taught to the students. Out of 2099 students trained 1506 are placed. Some of their partner companies are Shoppers Stop, McDonalds, Pantaloons, Tata Trent, Taj and Spanco. In addition to employment some companies also provide for guest lectures, filed visits, on-job-training and training.

Rotarion Sriram Athri's Motivational Speech for Unati Center's Aspirant at Vashi.

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STUDENT PROJECT ACTIVITIES Project Theme and Area: My NGO project was at Ideal Boys School, Trombay from 3rd October to 20th October. The KEF programme I was part of was SIP (Spoken English Programme).Under this programme I had to enhance the communication skills and reading skills of the students I was assigned. I followed the TLM which is the technique followed by KEF for the betterment of the students. The days that were assigned to us for the NGO project was Wednesdays and Thursdays. Onn Wednesdays I used to teach the students of Class VII and VIII English Lessons from the Blue Book and Thursdays were for skits and role plays where I helped thee students to perform the skit based on the lesson I had taught previous day. I was partnered with other ITM students (namely Anusua Roychowdhury and Sahil Bhatia) and we had to visit students homes and collect data about their background and financial status. I also worked in teams for Rays which is the annual function of KEF and prepared charts for Republic Day 2013. The School is located in cheetah camp, Trombay. The nearest railway station to school is Mankhurd railway station. From the railway station one has to reach school by auto-rikshaw. It takes around 10-15 minutes to reach school by autorikshaw from Mankhurd railway station. The nearest Bus Stop is just outside the school.

Ideal Boys School

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PROJECT OBJECTIVES To improve English speaking and understanding skills of the students.

To make student more participative through skits/role plays.

To work closely and create strong communication with the students so that they can easily tell the problem they are facing in understanding English.

Home visits in the home of weak and strong students to analyze their home conditions how it affects their studies.

Home visit of scholarship students to find out how are they working out for their future, whether they actually deserve it or not.

To improve their limited knowledge of English language, in spite of learning English as a subject.

To help the student to speak in a better manner, the following: Meet/Greet/Depart Ask information Provide information Ask for assistance Provide assistance Express feelings

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MAJOR ACTIVITIES 1. Teaching English: I was assigned 3-4 students each from 7C,8F,8G and 8H classes to teach English by following thee Teaching Learning Method(TLM).This is a technique for better and quicker understanding of the language.
TLM:Step 1 - TEACHER READS AND STUDENT TRACK Step 2 - CHORUS Step 3 - SILENT READING Step 4 - PAIR AND SHARE Step 5 - INDIVIDUAL READING Step 6- RANDOM READDING Step 7 - DIFFICULT WORDS MADE UNDERSTAND In the second half (from1:30PM to 5:45PM) I used to teach the students with the help of actions and teaching aids made by me in the earlier half of the day. Due to the time constrain I couldnt give everyone the amount of attention they required so I gave homework to the weak students so that they are at par with the others.

I am teaching the students of class 7C

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2. Preparation of Teaching Aids: Our nine hours in the school was divided in two parts. In the first half which was pre-lunch session (from 9:00AM to 1:00PM) I used to prepare teaching aid. Teaching Aids consisted of charts, flash cards, chits, pictorial representations templates and many more for better understanding of the difficult words. On a daily basis we had to make charts and templates for the students, which were used to teach the students basic English sentences and the pictures helped them in detecting and relate the objects to real life.

Teaching Aids prepared by me

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Teaching Aids prepared by me.

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3.Skit Preparation In skit preparation I gave students two-three dialogues based on the lesson I taught on previous day and asked them to learn. Once they learnt the dialogue I helped them in enacting. I also made masks for them and also used some of the teaching aid material for skit. Students performed well and they also enjoyed this activity. The object of this activity was to make them understand what they were learning, so that they can relate it to practical world.

A Snap During Skit Presentation

4.Movie Session On the very first day a movie named Raju and Tinku was shown to students and after watching movie they were asked questions related to characters in the movie. The objective of this session was to check their understanding level.

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5. Home Visit of our Students: I with my NGO partner(Anusua Roy Chowdhury) visited students home to check the family condition of the students and collect some data so that we can understand how the household behavior effects the studies of the students. We had deliberately gone to homes of students weak in studies as well as the ones stronger in studies so that we can easily compare the learning methods they use at home.

A snap of me, Anusua and a student(Saira) at her home.

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Another Home Visit Sanp We interacted with their parents. Some of the questions asked were: a. Family details (Father/Mother/Siblings) b. Monthly average Income c. Monthly house hold expenses d. Source/s of Income e. Father/Mother Occupation f. Student details i. How many hours he/she devotes to study? ii. Who helps him/her in study? iii. What is Students hobby/hobbies/interest? iv. Students attitude/behavior We also checked parents attitude towards educating their children. We observed the house condition (ceiling pakka or kacha); is there any refrigerator, TV, washing machine, and many such criiterias.

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Saira with her Family

6. Scholarship Visit:I and my partner Sahil Bhatia went to homes of students who had aappliedd for scholarship and had excelled in studies and were in the the rat race foor scholarship. We went to examine if they actually needed this boon and if the student really deserved it or not by checking on their financial status and students examination results respectively. 7. Testing in Other KEF School:I and Anupam Bohra were partnered and were sent to Shree Sai Vidyalay were we took Mid-Term Tests to see how much the students have learnt from that term and to keep a track on their progress. A testing Aid was supplied to us and we designed it ourselves and took the test and found out averagely the students of that school had the intellect to understand questions and answer then correctly.

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8. Work at KEF Office:I and some more students were given the job of data entry in KEF Office,Deonar. Answer Scripts of the Mid Term Examination were provided too us and we updated the results in software so that the result will be easily accessible in near future hence it gives efficiency in work as all information of the students will be just a click away.

Me and my friend in front of Kotak Office

9.Work From Home:During the Diwali Vacation we had to do certain work from our homes and submit them online to our teachers. We prepared some charts and patriotic songs and poems for Republic Day 20113.

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Snapshots of Work Done from Home.

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10. Work for RAYS:We all ITM students in the Ideal School were asked to plan RAYS programme. RAYS Program is one hour annual day function. It is held in Ideal School every year. The annual day function is on 20 January 2013. We planned the program in group. We decided the theme Health & Hygiene for this day. We plan/make following things: Budget What all activities will be there Skit Poem Jingles Charts
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RESULTS After teaching students for about two months following improvement/changes were seen in students: 1. Reading Speed: - Earlier students used to read very slowly with pause and breaks but after the sessions change was seen in them. There reading speed increased and know they were speaking with very little pause. TLM was very helpful in increasing their speed as they have to speak again and again. 2. Fluency: - They became more fluent. There were some students who were able to read but their fluency was week. They used to read the full sentence correctly but they took lot of time. They used to read one by one word. TLM helped in making them fluent. 3. Pronunciation: - By reading again and again, know they are able to pronounce words correctly 4. Build Confidence: - I saw a tremendous change in the students. The first day when I interacted with them in English, very few of them responded to my questions correctly. Most of them didnt understand what I was asking. They were nervous because they did not understand the language. But after these sessions they are able to understand and speak English. They do respond to my questions correctly. Improved communication skills raised their confidence level. Know students answer confidently 5. Overall Development: - The program was aimed not just to spoken English but also to the overall development of the student. The sessions which I took, skits which student performed, movie session,

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question/answer round during teaching hours and interaction with students has really helped students in enhancing their personality.

RECOMMENDATIONS Learning English will become easy and interesting for the students through the factor FUN and various activities. It should be action based teaching as teaching them lessons through actions make it easier for them to understand the actual meaning of word or sentence. There should be some sessions were students have to speak in English in front of class which will improve their speaking skills and also their fear of public speaking will move away. Regular role play and skit should be conducted as the students there love to do the acts, and they willingly prepare for it. The most important thing to teach them is all about cleanliness and hygiene as their school and the place where they live is not clean, they need to learn how to keep surrounding clean. The number of teaching staff should be increased so that Kotak can give individual attention to students. Grammar classes should also be arranged as there is no basic knowledge about English and the students should understand rather than mug up the lesson. Students should be allowed to take text books home I they want only then there will be more improvement if they have study material at home as well.

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LEARNINGS ACCUMULATED Planning & Organizing: - I enhanced my planning and organizing skills. I with my colleagues planned Rays Program. We planned the activities and how the program will be conducted. Time Management: - I learned how to divide time for various activities. How to prioritize things based on its importance. Patience: - There was certain time when it was very difficult for me to be patient especially when after continuous lectures and hours spending on students to teach and they still committed the same mistake. But I managed and always be patient with the students and repeat the lecture as many times it was required. I got to know difference between the learning and level of understanding of the students. Leading: To work in a group leadership is the most important factor. I realized the importance of quality education in our life. I find out the reasons why rural area students who have potential in them are not able to fulfill their dreams. Its because of financial problems, lack of family support, Cultural norms, etc. I always thought that NGO will be a place where people will be laidback but then I understood that its even more tougher than the corporate world. To fit everything in a stipulated budget is difficult and I learned hot to manage it. More than sympathy those students needed our love.

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CONCLUSION Overall during this one month project with Kotak Education Foundation, found that high differences in the learning & comprehending level of students in rural India. Need to identify the problems in schools in rural India and need to address them at earliest. There is a need to provide good infrastructure facility to students a rural India and it is duty and obligation for our society. The most important problem obstructing the growth & expanding the level of knowledge of students from rural India is the shortage of good & talented teachers. More self-help groups & charity groups, clubs should be brought in to provide help to schools in rural India in terms of infrastructure & training of teachers. The main aim for the programme is to provide the Basic English knowledge with the SEP. to enhance them with their English speaking skills. Main focus was the reading and speaking English. We use to prepare the portfolio of all the students under each of us as to analyze their overall performance. During our teaching project we learned how to coordinate with others, to have patience when some is not understanding or not getting and most important to be planed for every event. Conventional methods of teaching have been replaced by Easy Learning Processes.

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