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Change is accelerating
IT demand Cost pressures Need for flexibility
Servers installed by 2013 Server workloads have been virtualized Storage growth by 2012 Disk storage is used effectively
75%
Of CIOs anticipate a strongly centralized infrastructure in 5 years Increase forecast for IT spending
70
Of every $1 is spent on maintaining existing environment Of data centers are > 7 years old
71% 5-60%
2-3%
Future Proof
Double IT capacity or Reduce OpEx by 50%
Flexible Design
Defer 40-50% of capital and operating expenses
Integrated Management Determine the next focus area Model outcomes before you implement
Evaluate alternatives to predict outcomes and reduce risk
Justify expenditure
Leverage automation
Execute faster and with less dependency on critical staff by infusing intelligence into tools 2011 IBM Corporation
Future proof
IBM Lexington leveraged IT and data center infrastructure analytics to avoid $50M and gained 8x IT capacity
8x growth in IT capacity 10x increase in asset utilization 2x growth in number of servers Visibility, Automation, Control 15-20% power savings from actual usage
Compute Resources
White paper: Extend the life of an existing data center http://www935.ibm.com/services/us/cio/outs ourcing/ case_studies.html
Improved Operations
Storage Explosion
Storage Optimization Services
Application Rationalization
Middleware Strategy and Design Services
2011 IBM Corporation
Future proof
Server Virtualization Analytics cut transformation time in half and provide 6-18 month ROI for complex Wintel environments
Challenge
10-30% virtualization success Majority is non-critical, infrastructure workloads Not able to tackle more complex virtualizations
Benefits
50% reduced transformation costs 40-80% reduction in time to virtualize 6-18 months ROI on complex Wintel environments Up to 220% increase in instances managed per FTE
5
Use Virtualization Fast Path prescriptive actions and finely tuned migration factory dedicated resources for rapid implementation 2011 IBM Corporation
Future proof
Intelligent Storage Service Catalog automates storage requests so the right resources are used for the right task at the right time
Before
Meetings to reach consensus Storage experts engaged at each step Most expensive storage tier requested
USE OFTEN
User input requested Enter data type needed Define standard data types (15-20)
Email Database Space/ Space Store Transaction Email Logs Logs Archive Email Logs Archive Database Binaries Shared File Space Static File Space Active File Space User Home Directories Voice Video Backup Exports App Binaries App Logs OS
After
Increase utilization to >50% Free 50% of architects time 10-20% tier 1 storage reduction Policies, not people, drive decisions
DEFINE ONCE
Architect to infrastructure
Storage Backup/ Recovery Network Archive Disaster Recovery System Business Continuity Services
Storage provisioned
Rationalize
IBMs data center strategy uses tools to address complex decisions to balance the business requirements with objective analysis
Enable growth
New business and acquisition plans Virtualization and cloud adoption plans How many and where are assets needed
7
Ensure availability
Cost of outages Vulnerabilities Resiliency level Data replication techniques
Improve efficiency
In-source or out-source Lease or own Shift spending to new application development
Rationalize
Our data center strategy analytics model outcomes and justify expenditures to reduce operating costs by 50%
1200 1000 800 kva 600 400 200 0 2011 2013 2015 2017 2019
30 $ (Millions) 25 20 15
3 Year
Resiliency Rationalization
Resiliency Value $M (capex + opex + risk)
Resiliency Value ($) to Outages per Year
Current budget is growing 6 percent per year.
16 14 12 10 8 6 4 2 0
Retrofitting existing facilities yields an immediate budget savings of 12 percent. Performing end-of-life consolidations spreads out the costs, but only saves 4 percent over the five years. Consolidating to a new data center has the highest up-front costs, but reduces the annual budget by 33 percent.
2011 IBM Corporation
100
Rationalize
Analytics for logical dependency mapping applies mathematical modeling to identify application & server dependencies for relocation
Deliver seamless transition
Discover ~100% of the assets & dependencies in 50% less time; fix unsupported environments
Example: 27 servers
Reduce Risk
Move dependent applications and equipment together
Flexible Design
IBM has designed over 480 modular data centers in the last 3 years to be responsive to change
Scalable modular data center Enterprise modular data center Portable modular data center High density zone
We design to provide
Capacity before you need it so it is ready when you need it Maximize flexibility for future technology and computing models Provide insight to make capital and operating trade-off decisions Interconnect IT, data centers and buildings for operations management excellence
10 Watch a video at :http://www-03.ibm.com/systems/data/flash/dynamicinfrastructure/datacenterdesignsolutions/
2011 IBM Corporation
Flexible Design
Modular data centers can defer 40-50% of the lifecycle costs to provide flexibility for the future
Data center capital costs
Focus on the 60% costs from mechanical and electrical systems
Mechanical 20% Instrumentation & Controls 4%
Energy Cost
$250
Staffing Bldg. Maint. & Mgmt. R E Tax Total Capex Cost Reduced Opex Costs
$200
Fees 24%
$150
$100
$50
Shell 7%
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Year
11
Source: IBM Estimates
2011 IBM Corporation
Flexible Design
Data center design lifecycle cost analytics help clarify trade-offs between capital and operating costs over the life of the facility
Example: 20,000 square foot data center, Computer room air conditioners
Capital Costs Capital costs for Computer Room Air Conditioners can vary by 5x
$2
Operational Costs Operational cost for Computer Room Air Conditioners can vary by 140%
$3 2.5
Under-floor Cooling Combined Systems Close Coupled Close Coupled, RDHX
1.5 2
$ Millions $ Millions
1.5 1
Year
Although highly efficient, close coupled cooling doesn't always provide the lowest TCO Rear door heat exchanger is the lowest cost solution to support high density equipment Raised floor cooling is cost effective for low density environment
12
Source: IBM Estimates 2011 IBM Corporation
Flexible Design
Maximize capacity and flexibility for technology and computing model adoption
Business challenge: Server power density trends1: 20x
40
30
25% 20%
Kilowatts/rack
20
15% 10%
10
5% 0%
0 5 10 15 20 25 30 35
Source: Page 4, Figure 1.3, Best Practices for Datacom Facility Energy Efficiency Second Ed. (c) 2009.
Solution Create a demand model which plans for rack density changes over time 32 kW rack equates to 1600 w/sf peak verses 100 w/sf average on data center floor Design for air cooling as primary but provide liquid cooling without disrupting operations Modularity creates agility
13
1. ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 24
Flexible Design
Modular design allows for expansion of power and cooling density with minimal disruption to operations
Electrical and Mechanical system sized to meet future capacity needs. Provisioned for potential water cooling. Modular UPS design and chiller plant design. Electrical switchgear sized to grow. Electrical distribution scalable per module Any to any connectivity between chillers, water side economizers, and pumps.
14
5 to 10% initial cost increase DC life expectancy Meeting future high density IT requirement Adapt Opex and Capex to business needs Meet growth requirement without down time; match spending to growth Improved service with lower risk for minimal cost"
2011 IBM Corporation Electrical switch gear sized to grow
Flexible Design
15
Flexible Design
Integrated Management
Raleigh integrates IT, data center & building management to improve availability, capacity planning & energy management
Alerting to business impacts IT and Facilities metrics and dashboards Optimal asset placement Optimize energy with thermal mapping
OSISoft
PI
IBM MMT
Thermal measurement, modelling, spatial planning
IT
17
DATA CENTER
Room sensors; CRACs; PDUs
BUILDING
Siemens BMS; SquareD 2011 IBM Corporation
Integrated Management
Integration allows for improved asset purchase & placement decisions to help meet service level objectives throughout lifecycle
Do I have the capacity to install new servers? Where can I locate the new servers? How to run at higher ASHRAE standards yet avoid hot spots?
Integrated Management
Instrumentation and interconnectivity allows for dynamic adjustment of the physical infrastructure to changes in IT workload
Utility
DATA CENTER
Integrated tools
BMS
BUILDING
CRAC
IT
VFD
Temperature PDU
VFD VFD
Pressure
BMS
Pumps
VFD
Increase in IT Workload
Integrated tools enable optimal placement of additional IT workload in the data center. Temperature sensors provide visibility to changes due to increased IT workload. Interconnectivity between IT and physical infrastructure communicates need for additional cooling.
Physical Infrastructure
Cooling Tower
19
Design of facilities infrastructure equipment with variable speed drives provides on demand cooling. Use of variable speed drives in chiller plant automatically responds to the increased cooling requirement with just the right amount of additional capacity.
Facilities Related
Cooling Free cooling for 44% of the calendar year with water-side economizer Variable speed drives on chilled water pumping, chillers and air handlers Variable speed motors on CRACs Increased set point to chilled water supply 10oC
Green
LEED Certification Objective Pursuing LEED Gold 95% original building shell reused 80% original materials recycled 20% new materials from recycled products Harvesting rainwater Energy Management Programs Government Incentives of $ 750,000 Renewable Energy Certificates
Electrical Spine
21
Integrated Management
Tivoli Live monitoring services drastically reduced the time to isolate and diagnose a critical system problem for a mid-market client
Business challenge
Rapidly growing IT environment Escalating costs, recurring downtimes and lost productivity Technical talent required to solve problems Existing solutions are not effective
Mean time to recovery Possible Shortened MTTR Incident Avoidance
Alert 7 am, proactive repair time Notice threshold issue at 11 am, becoming Severity 1
Benefits
30% reduction in Severity 1 incidents 17% application availability improvement 88% reduction in alerts to operators by using automation
22
2011 IBM Corporation
Integrated Management
Data center integrated monitoring and management analytics help you improve availability, capacity planning and energy efficiency
Description
Enhances their visibility to manage IT and facilities operations for mid-size clients Includes sensors, software and services Provide end-to-end implementation
Benefits
Correlate IT and facilities events Improve planning to support technology implementations Save up to 10% of total power and cooling capacity Reduce staffing requirements Typically deployed in a few days
23
2011 IBM Corporation
For more information about the RTP Leadership Data Center (including photos and videos of the facility):
http://www.ibm.com/services/us/cio/smarterdc/