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Bret W.

Lehman, PE GTS Site and Facilities Services March 25, 2011

A Blueprint for a Smarter Data Center


Data Center Services helps you respond to change

2011 IBM Corporation

A Blueprint for a Smarter Data Center

Change is accelerating
IT demand Cost pressures Need for flexibility

82M 20% 650% <30%


2

Servers installed by 2013 Server workloads have been virtualized Storage growth by 2012 Disk storage is used effectively

75%

Of CIOs anticipate a strongly centralized infrastructure in 5 years Increase forecast for IT spending

70

Of every $1 is spent on maintaining existing environment Of data centers are > 7 years old

71% 5-60%

2-3%

Of IT workloads may be cloud-enabled

2011 IBM Corporation

A Blueprint for a Smarter Data Center

Analytics-based approach provides insight for action

Future Proof
Double IT capacity or Reduce OpEx by 50%

Rationalize the Portfolio

Flexible Design
Defer 40-50% of capital and operating expenses

Integrated Management Determine the next focus area Model outcomes before you implement
Evaluate alternatives to predict outcomes and reduce risk

Justify expenditure

Leverage automation

Use discovery tools to gain insights to prioritize your actions

Provide the TCO and FTE impacts to drive return on investment

Execute faster and with less dependency on critical staff by infusing intelligence into tools 2011 IBM Corporation

A Blueprint for a Smarter Data Center

Future proof

IBM Lexington leveraged IT and data center infrastructure analytics to avoid $50M and gained 8x IT capacity
8x growth in IT capacity 10x increase in asset utilization 2x growth in number of servers Visibility, Automation, Control 15-20% power savings from actual usage

Establish baseline energy use 20x more servers than needed

Compute Resources

Consolidate & Virtualize Best Practices Diagnose

White paper: Extend the life of an existing data center http://www935.ibm.com/services/us/cio/outs ourcing/ case_studies.html

Improved Operations

Right size infrastructure to virtualized IT workloads

10% improvement from less over cooling

Virtualization Log Jam


Server Virtualization Services
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Storage Explosion
Storage Optimization Services

Application Rationalization
Middleware Strategy and Design Services
2011 IBM Corporation

A Blueprint for a Smarter Data Center

Future proof

Server Virtualization Analytics cut transformation time in half and provide 6-18 month ROI for complex Wintel environments
Challenge
10-30% virtualization success Majority is non-critical, infrastructure workloads Not able to tackle more complex virtualizations

Benefits
50% reduced transformation costs 40-80% reduction in time to virtualize 6-18 months ROI on complex Wintel environments Up to 220% increase in instances managed per FTE
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Use Fit for virtualization analytics to profile workload into 6 scenarios

Use Virtualization Fast Path prescriptive actions and finely tuned migration factory dedicated resources for rapid implementation 2011 IBM Corporation

A Blueprint for a Smarter Data Center

Future proof

Intelligent Storage Service Catalog automates storage requests so the right resources are used for the right task at the right time
Before
Meetings to reach consensus Storage experts engaged at each step Most expensive storage tier requested
USE OFTEN

User input requested Enter data type needed Define standard data types (15-20)
Email Database Space/ Space Store Transaction Email Logs Logs Archive Email Logs Archive Database Binaries Shared File Space Static File Space Active File Space User Home Directories Voice Video Backup Exports App Binaries App Logs OS

After
Increase utilization to >50% Free 50% of architects time 10-20% tier 1 storage reduction Policies, not people, drive decisions

DEFINE ONCE

Define key performance indicators


Size Availability Performance Operational Recovery Disaster Recovery Data Security Compliance Migration Archive Disposal

Architect to infrastructure
Storage Backup/ Recovery Network Archive Disaster Recovery System Business Continuity Services

Storage provisioned

2011 IBM Corporation

A Blueprint for a Smarter Data Center

Rationalize

IBMs data center strategy uses tools to address complex decisions to balance the business requirements with objective analysis

Enable growth
New business and acquisition plans Virtualization and cloud adoption plans How many and where are assets needed
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Ensure availability
Cost of outages Vulnerabilities Resiliency level Data replication techniques

Improve efficiency
In-source or out-source Lease or own Shift spending to new application development

2011 IBM Corporation

A Blueprint for a Smarter Data Center

Rationalize

Our data center strategy analytics model outcomes and justify expenditures to reduce operating costs by 50%
1200 1000 800 kva 600 400 200 0 2011 2013 2015 2017 2019

Physical Infrastructure Capacity Analysis


Primary Data Center UPS

30 $ (Millions) 25 20 15

Cash Flow Analysis

3 Year

Resiliency Rationalization
Resiliency Value $M (capex + opex + risk)
Resiliency Value ($) to Outages per Year
Current budget is growing 6 percent per year.

16 14 12 10 8 6 4 2 0

Retrofitting existing facilities yields an immediate budget savings of 12 percent. Performing end-of-life consolidations spreads out the costs, but only saves 4 percent over the five years. Consolidating to a new data center has the highest up-front costs, but reduces the annual budget by 33 percent.
2011 IBM Corporation

Single Site Twin Sites On Campus

Twin Sites In Region Twin Sites Out of Region

100

200 300 400 500 600 700 800 900


Exposure ($ Thousands) Per Hour

A Blueprint for a Smarter Data Center

Rationalize

Analytics for logical dependency mapping applies mathematical modeling to identify application & server dependencies for relocation
Deliver seamless transition
Discover ~100% of the assets & dependencies in 50% less time; fix unsupported environments
Example: 27 servers

Reduce Risk
Move dependent applications and equipment together

2011 IBM Corporation

A Blueprint for a Smarter Data Center

Flexible Design

IBM has designed over 480 modular data centers in the last 3 years to be responsive to change
Scalable modular data center Enterprise modular data center Portable modular data center High density zone

15-25% lower TCO than traditional data centers

Defer 40-50% of capex and opex cost

Fully functional data center

35% lower cost than site retrofit

We design to provide
Capacity before you need it so it is ready when you need it Maximize flexibility for future technology and computing models Provide insight to make capital and operating trade-off decisions Interconnect IT, data centers and buildings for operations management excellence
10 Watch a video at :http://www-03.ibm.com/systems/data/flash/dynamicinfrastructure/datacenterdesignsolutions/
2011 IBM Corporation

A Blueprint for a Smarter Data Center

Flexible Design

Modular data centers can defer 40-50% of the lifecycle costs to provide flexibility for the future
Data center capital costs
Focus on the 60% costs from mechanical and electrical systems
Mechanical 20% Instrumentation & Controls 4%

Data Center operating costs


Can be 3 to 5 times the capital costs

Energy Cost
$250

Staffing Bldg. Maint. & Mgmt. R E Tax Total Capex Cost Reduced Opex Costs

Cumulative Cost of Operations ($Millions)

$200

Fees 24%

$150

Power 36% Fit-Up Costs 9%

$100

$50

Shell 7%

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Year
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Source: IBM Estimates
2011 IBM Corporation

A Blueprint for a Smarter Data Center

Flexible Design

Data center design lifecycle cost analytics help clarify trade-offs between capital and operating costs over the life of the facility
Example: 20,000 square foot data center, Computer room air conditioners

Capital Costs Capital costs for Computer Room Air Conditioners can vary by 5x
$2

Operational Costs Operational cost for Computer Room Air Conditioners can vary by 140%
$3 2.5
Under-floor Cooling Combined Systems Close Coupled Close Coupled, RDHX

1.5 2
$ Millions $ Millions

1.5 1

.5 .5 0 Under-floor Cooling Combined Systems Close Coupled Cooling 0


1 2 3 4 5 6 7 8 9 10

Year

Although highly efficient, close coupled cooling doesn't always provide the lowest TCO Rear door heat exchanger is the lowest cost solution to support high density equipment Raised floor cooling is cost effective for low density environment
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Source: IBM Estimates 2011 IBM Corporation

A Blueprint for a Smarter Data Center

Flexible Design

Maximize capacity and flexibility for technology and computing model adoption
Business challenge: Server power density trends1: 20x
40

Raleigh site challenge: Expected IT kW/rack power density


35% 30%

30

25% 20%

Kilowatts/rack

20

15% 10%

10

5% 0%
0 5 10 15 20 25 30 35

0 2000 2002 2004 2006 2008 2010 2012 2014

Source: Page 4, Figure 1.3, Best Practices for Datacom Facility Energy Efficiency Second Ed. (c) 2009.

Solution Create a demand model which plans for rack density changes over time 32 kW rack equates to 1600 w/sf peak verses 100 w/sf average on data center floor Design for air cooling as primary but provide liquid cooling without disrupting operations Modularity creates agility
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1. ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 24

2011 IBM Corporation

A Blueprint for a Smarter Data Center

Flexible Design

Modular design allows for expansion of power and cooling density with minimal disruption to operations
Electrical and Mechanical system sized to meet future capacity needs. Provisioned for potential water cooling. Modular UPS design and chiller plant design. Electrical switchgear sized to grow. Electrical distribution scalable per module Any to any connectivity between chillers, water side economizers, and pumps.
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5 to 10% initial cost increase DC life expectancy Meeting future high density IT requirement Adapt Opex and Capex to business needs Meet growth requirement without down time; match spending to growth Improved service with lower risk for minimal cost"
2011 IBM Corporation Electrical switch gear sized to grow

Piping for water cooling

Modular design future CRAC capacity

A Blueprint for a Smarter Data Center

Flexible Design

Meet SLA agreements with cost-effective high availability


Employ N+1 generators for standby for critical workloads. Provide chilled water storage for lower cost backup. Wet cell battery capacity provides 15 minutes of ride-through power Select variable drive and efficient chillers.

A cost effective solution to resiliency

Added resiliency to high density


N+1 Generators

Added resiliency with operation in mind


Chilled water storage

Improved energy and resiliency

Adopt free cooling

Reduce energy and increase availability for maintenance

Wet cell batteries

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2011 IBM Corporation

A Blueprint for a Smarter Data Center

Flexible Design

No regrets design decisions with 1-3 yr payback


Based on cost of $0.10 kilowatt hour
Employ premium efficiency motors. Provide Variable Frequency Drives (VFD) on pumps and motors. Use plug fans and EC motors on CRACs. Select higher efficiency chillers. Adopt free cooling, check your climate zone for available the number of hours per year.
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Less than 1 year

Variable Frequency Pump

Less than 2 years

Less than 3 years

High Efficiency Chillers

Less than 3 years


Free cooling Water side economizer

1,000 hours with less than 5 years

2011 IBM Corporation

A Blueprint for a Smarter Data Center

Integrated Management

Raleigh integrates IT, data center & building management to improve availability, capacity planning & energy management
Alerting to business impacts IT and Facilities metrics and dashboards Optimal asset placement Optimize energy with thermal mapping

IBM Tivoli Monitoring


ITM for Energy Management, TBSM, Netcool Active Energy Manager, Director

OSISoft
PI

IBM Asset Lifecycle Management


Key data, facility requirements

IBM MMT
Thermal measurement, modelling, spatial planning

IT
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DATA CENTER
Room sensors; CRACs; PDUs

BUILDING
Siemens BMS; SquareD 2011 IBM Corporation

Server data; Asset data

A Blueprint for a Smarter Data Center

Integrated Management

Integration allows for improved asset purchase & placement decisions to help meet service level objectives throughout lifecycle
Do I have the capacity to install new servers? Where can I locate the new servers? How to run at higher ASHRAE standards yet avoid hot spots?

IT & Facilities Dashboard


Real-time data for visibility to how much system capacity is available at all times. Improve visibility to power and cooling utilization for planning of new equipment. Include data center and facility assets in the service model.
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Asset Planning Information


Collection and integration of assets and metered data with CAD layout to select optimal location in the service model. Reduced time and cost to deploy new IT equipment. Continuous feedback on utilization of critical systems.

Thermal Analysis for Placement


Analyze what if scenarios with Measurement and Management Technology (MMT) CFD modeling. Operate at higher ASHRAE temperatures (72-80o F); reduce energy costs & maintain availability. Use IBM asset management to keep model content up to date.
2011 IBM Corporation

A Blueprint for a Smarter Data Center

Integrated Management

Instrumentation and interconnectivity allows for dynamic adjustment of the physical infrastructure to changes in IT workload
Utility

DATA CENTER
Integrated tools
BMS

BUILDING

Switchgear Generator Chiller

CRAC

IT
VFD

Temperature PDU
VFD VFD

Pressure
BMS

Pumps
VFD

Increase in IT Workload
Integrated tools enable optimal placement of additional IT workload in the data center. Temperature sensors provide visibility to changes due to increased IT workload. Interconnectivity between IT and physical infrastructure communicates need for additional cooling.

Physical Infrastructure

Cooling Tower

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Design of facilities infrastructure equipment with variable speed drives provides on demand cooling. Use of variable speed drives in chiller plant automatically responds to the increased cooling requirement with just the right amount of additional capacity.

2011 IBM Corporation

A Blueprint for a Smarter Data Center

Summary of IBM Raleigh Leadership Data Center


IT Related
Design / Build 9,300 sq m raised floor Economies of scale 18,600 sq m site High availability design point Support liquid cooled IT equipment Up to 15MW of IT power Operate Cloud computing support for public and private clouds Energy efficient of DCiE 66% to 71% High virtualization utilization Best practices equipment layout with hot / cold aisle configuration Continuously self-regulating energy efficient data center with integrated IT, facilities and building automation systems Real-time CFD monitoring and control for IT equipment placement Electrical Modular power density up to 32 kilowatts per rack High efficiency components for UPS, PDU Support for high density zones Other building systems Energy Efficient Lighting High R Value Insulation
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2011 IBM Corporation

Facilities Related
Cooling Free cooling for 44% of the calendar year with water-side economizer Variable speed drives on chilled water pumping, chillers and air handlers Variable speed motors on CRACs Increased set point to chilled water supply 10oC

Green
LEED Certification Objective Pursuing LEED Gold 95% original building shell reused 80% original materials recycled 20% new materials from recycled products Harvesting rainwater Energy Management Programs Government Incentives of $ 750,000 Renewable Energy Certificates

A Blueprint for a Smarter Data Center

RTP Building 301 Floor Plan


Loading Dock Cooling Towers & Thermal Storage Tanks Chillers & Pumps 60,000 square-foot white space

Phase 3: 40,000 square-foot white space

Electrical Spine

Customer Viewing Area

High Density Area

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2011 IBM Corporation

A Blueprint for a Smarter Data Center

Integrated Management

Tivoli Live monitoring services drastically reduced the time to isolate and diagnose a critical system problem for a mid-market client
Business challenge
Rapidly growing IT environment Escalating costs, recurring downtimes and lost productivity Technical talent required to solve problems Existing solutions are not effective
Mean time to recovery Possible Shortened MTTR Incident Avoidance

Alert 7 am, proactive repair time Notice threshold issue at 11 am, becoming Severity 1

Benefits
30% reduction in Severity 1 incidents 17% application availability improvement 88% reduction in alerts to operators by using automation
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2011 IBM Corporation

A Blueprint for a Smarter Data Center

Integrated Management

Data center integrated monitoring and management analytics help you improve availability, capacity planning and energy efficiency
Description
Enhances their visibility to manage IT and facilities operations for mid-size clients Includes sensors, software and services Provide end-to-end implementation

Benefits
Correlate IT and facilities events Improve planning to support technology implementations Save up to 10% of total power and cooling capacity Reduce staffing requirements Typically deployed in a few days
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2011 IBM Corporation

A Blueprint for a Smarter Data Center

Leverage IBMs experience to help

Overall: www.ibm.com/dynamicinfrastructure For CIOs: www.ibm.com/cio For facilities managers: www.ibm.com/services/siteandfacilities


Bret W. Lehman, PE IBM GTS Site and Facilities Services bwlehman@us.ibm.com
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2011 IBM Corporation

Research Triangle Park, NC

For more information about the RTP Leadership Data Center (including photos and videos of the facility):
http://www.ibm.com/services/us/cio/smarterdc/

2011 IBM Corporation

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