Professional Documents
Culture Documents
THE TRIGGER
Apparent digital illiteracy among our design firms clients and their users that could not be explained by the digital divide concept.
PUERTO RICO
2.7
from
(Estudios Tcnicos de Puerto Rico and Brand Science, cite in Grafa, 2012, Asociacin de Ejecutivos de Ventas y Mercadeo de Puerto Rico 2013)
3.1
Population of
78%
3.7
million
Smartphones
(Asociacin de Ejecutivos de Ventas y Mercadeo de Puerto Rico, 2013)
Puerto Ricans paid for long distance, text messaging and phone insurance.
28%
LATIN AMERICA
37% 32%
UNITED STATES
65% 55%
DIGITAL DIVIDE
Exclusion and inclusion in the realm of technology by: Gender Economy And other social factors
(Pineda, 2012)
(Martinez, 2011)
PUERTO RICO
Of households do not have a computer Of rural population have no broadband or do not know where it is available Of households' speed connectivity is lower than the US national standard
(Communications Workers of America and Connect Puerto Rico cited in Ruiz Morales, 2011)
ON DIGITAL LITERACY & WE CONNECT DIGITAL LITERACY EXECUTIVE FUNCTIONS TO EXECUTIVE FUNCTIONS
How the user: Comprehends [content] Organizes [content] Executes [content] Generates [content] Accesses [content]
Literacy is understood in situated contexts, in how users process and negotiate meanings.
How comprehension of technology depends on how designers and the mobile market have standardized mobile interfaces.
(Leu, Kinzer, Coiro, & Cammack, 2004) (Leu, Kinzer, Coiro, & Cammack, 2004)
Always changing because of the constant negotiation and influence between user and context All literacies (multiliteracies, business interact with each other
literacy, social networking literacy, software literacy)
Ability to understand encoded messages Understanding of different modes of communication (visual, acoustic &
spatial)
Digital literacy in this inquiry is the metalanguage of multiliteracies, which is having the skills of a meaning-making practice that can be critically transferred to other social domains through digital communication technology.
We are analysing the digital language. This is the way a user has the capacity to understand different literacies like business, software, social networking and their possible
In other words
(AN)OTHER PERSPECTIVE
Usability problems are not necessarily caused by digital illiteracy but due to cultural differences that translate into different activities in the use of mobile devices.
CULTURAL USE
Puerto Rico Calls Text messaging
India Multiple mobile phones Iran (most used): Calls Text messaging
gender based system
OUR RESEARCH
Limited inquiry: 49 participants July, 2012 - January, 2013
METHODOLOGY
Online questionnaire Semi structured interviews to local UX designers Scenario (storytelling) test
The importance of this matter to the User Experience (UX) designers and his/her awareness of this possible occurrence, especially if they are value-driven and concerned with issues of democracy.
100% SMS text messaging Email, making calls & 96% browsing the Web 92% Taking Photos 75% Social Networks 25% Skype
8% 54% 58%
Use all the mobile applications Are aware of the applications on the device Asked for assistance in the use of their Smartphone (indicator of Functional Digital Illiteracy)
Network Digital LiteracyIssues concerning replicability, collapsed distinct social context and invisible audiences. Questions to participants were: Did the participant recognize Meyrowitz issues? Did the participant narrate similar stories? Did the participant recognize how his or her behavior in network communities can expose his or her beliefs, values and ethical positions?
(Meyrowitz, 1985)
(Poore, 2010)
45%
FINDINGS Understood all the technological actions. Aware of the lack of spatial content.
77% Disapprove the supervisor firing 95% through digital communication. 73%
Concerned with how the supervisor dealt with the conflict
(Hall, 1976)
All the participants Face Negotiation strategies were not of digital engagement.
(Ting-Toomey, 1998)
RESEARCH CONCLUSIONS: Lack of trust might be strengthened by cultural dissonance on interface & HCI design
The participants might be on the road to social exclusion due to Functional Digital Illiteracy.
CAUSED BY:
The participants resist to acquire new knowledge concerning no leisure activities because of:
Lack of trust and cultural habits and values. Local designers are not taking into consideration cultural habits & digital gaps concerning technology. The lack of contextual research - local industry or Government only uses quantitative research, they might be wrongly led to believe that access is = to comprehension.
UX designers role in digital literacy (their beliefs, motivations, cultural habits and how it interferes in their methodologies).
Correlations between digital literacy and social inclusion as of way to strengthen the social contract in post-capitalism (Drucker, 1993) societies.
New questions: