Professional Documents
Culture Documents
When people hear about you from friends, they listen. Well expand your ad with stories from friends who have already connected. Ads are better when they come from your Page posts. Premium ads appear on the homepage and create a seamless experience across different aspects of your Facebook marketing.
People can interact with your brand throughout the unit. Their interactions will generate stories in friends News Feeds, as well as on your Page.
2 Promote it to get your message out. The ad is created from the contents of your Page post. Anything you can post on your Page, you can turn into an ad to appear in the right hand column.
Photo
Up to 90 chars of text 168 x 128 px thumbnail 4:3 aspect ratio
Video
Up to 90 chars of text 185 x 104 px thumbnail 16:9 aspect ratio
Question
Will show exactly 4 answers, or 3 plus a see more link
Status
Up to 150 chars of text No additional media
Event
Up to 90 chars of post text 75 x 75 px thumbnail
Link
Up to 90 chars of post text 75 x 75 px thumbnail
Ask questions.
Your Page should be a place for conversations between you and your fans. Ask your fans and customers for their ideas and feedback. Create Questions posts or ask questions in the text of your posts. Boost them as Premium Ads and Featured Stories to reach more people and get them talking to and about your business.
Be timely.
Your audience will be more likely to engage if you talk about topics that are already top of mind for them, such as current events, holidays, or news. For example, weve found that posts mentioning Independence Day on July 4th generated an average of 90% more engagement than all posts published on that day.
The best way to get people to engage with your ads is to understand what your audience cares about. You should visit Page Insights regularly to track which posts resonated with your audience and generated the most engagement, then post and promote more of this type of content.