Executive

Summary _________________________________________________________________________________________________1 Situation Analysis Client Overview___________________________________________________________________________________________2-3 Environmental Assessment ________________________________________________________________________4-5 Competitive Assessment ___________________________________________________________________________6-10 Target Market_______________________________________________________________________________________________11 Primary Research Information Needed _____________________________________________________________________________________12 Method _________________________________________________________________________________________________________13 Objectives and Budgeting Objectives_____________________________________________________________________________________________________14 Positioning ___________________________________________________________________________________________________15 Budget__________________________________________________________________________________________________________16 Evaluation Metrics_______________________________________________________________________________________________________17-19 E-Marketing Strategy Web site Content_______________________________________________________________________________________________________20-21 Web site Organization ____________________________________________________________________________________________22-24 Web site Appearance_____________________________________________________________________________________________________25 Traffic Strategy Online tools_________________________________________________________________________________26-27 Traffic Strategy Offline tools________________________________________________________________________________28-29 CRM Strategy_________________________________________________________________________________________________________________30-34 Appendix Sources___________________________________________________________________________________________________________________________________35 Survey Questions and Results_________________________________________________________________________________36-40

Table of Contents

Executive Summary
The Miracle League of Springfield is a great organization that benefits several individuals, however, with a few changes; it could begin to help even more people. Through out this plan we discuss several ways that The Miracle League can use e-marketing to reach the objectives of increasing participants, increasing volunteers, and increasing donors. All of these ideas are backed by research and stay within the budget of $1000.

Situation Analysis
Client Overview

Our players may not be able to run the bases or hit the ball as well as some of their peers, but they have an equal amount of love and determination to play baseball. We want to help them achieve that dream (Miracle Field, 2013). The Miracle League of Springfield is a not-for-profit organization that strives to give residents of the surrounding area a chance to play baseball despite whatever disability they may have. The following are the missions of The Miracle League: Provide opportunities for children with disabilities to play Miracle League Baseball, regardless of their abilities. Promote community support and sponsorship of Miracle Leagues. Promote the construction of special facilities that meet the unique needs of Miracle League players and their families (Miracle Field, 2013).

Situation Analysis

Client Overview (Continued)

Miracle League currently uses word-of-mouth primarily to reach potential participants and volunteers for the program. This is working fairly well for them, but in order to expand they need new, efficient ways to contact participants, volunteers, and donors.

As far as facilities are concerned, The Miracle League of Springfield has the only field of its kind in Southwest Missouri. The field is custom designed with synthetic turf that allows participants in wheelchairs and walkers to move along the surface easily and minimizes the risk of potential injury. During games, every player is accompanied by a buddy that helps them with fielding and batting. Each player gets a chance to hit and score every inning and all games end in a tie so that everyone feels like a winner.

Situation Analysis

Environmental Assessment

The Miracle League of the Springfield-Greene County Park Board is located at Dan Kinney Park in Springfield, MO. According to the Nielsen Company, the city of Springfield is currently made up of five different segments: family thrifts, hometown retired, mobility blues, new beginnings, and old glories. Each segment represents various demographical qualities that Springfield citizens possess.

According to the U.S. Census Bureau, the population of Springfield, MO is 160,660. In the year 2000, out of those 160,660 people, 29,025 listed themselves as having a disability. In a social aspect, what is considered a disability? According to Disabilitysecrets.com, to be considered disabled, individuals must have an impairment, either medical, psychological, or psychiatric in nature, that keeps them from being able to do substantial gainful activity. This definition sparks the question of those that have a legitimate disability that can be accepted to play in the Miracle League.

Situation Analysis

Environmental Assessment (Continued)

With regards to volunteering in the Springfield and Greene County areas, there are several opportunities for community members. However, with untapped resources that lie in the local colleges, particularly fraternities and sororities, there are several opportunities to gain new volunteers for the organization. When it comes to monetary donations, the competition in this geographical area is very high. This means it will be very important to show potential donors why Miracle League is the best place to put their money.

Economically, the recession has taken a toll on all organizations, especially non- profit such as the Miracle League. According to Compdatasurveys.com, non-profit organizations are facing a slow recovery due to these issues: pay increase budgets, healthcare premium increase, cost containment, trends in wellness programs, prescription costs, and vacation packages. Although not all of these issues pertain to the Miracle League as an organization, most of them impact the organization in some way. For instance, the volunteers and donors that regularly contribute to the Miracle League through money donations may not have as much money to give because employment or salary cuts.

An important question of Miracle League participants regarding privacy is how their information is protected. The Springfield Park Board has added their website policies and disclaimer to their Miracle League webpage in order to inform all those who visit the site about their privacy and security, however, no information is guaranteed free from viruses or other proxies.

Situation Analysis

Competitive Assessment
The Miracle League is one of a kind in Springfield; there are no other facilities or fields like it in Southwest Missouri. There are over 250 Miracle League Associations across the country; however the Springfield Miracle League is the only one located in Southwest Missouri. Prior to the Springfield locations completion, some families traveled two hours to a field in Arkansas to play in the league.

While The Miracle League is very unique to Springfield, there are a variety of other non-profit organizations that share a similar mission with The Miracle League. These organizations strive to provide opportunities for a normal life to individuals with disabilities. Competitors include Champion Athletes of the Ozarks, The Arc of the Ozarks, Camp Barnabas, and Camp Encourage.

Situation Analysis

Competitive Assessment (Continued)

According to the Champion Athletes of the Ozarks website, their mission is, To build self-esteem, self-confidence and everyday life skills, therefore enhancing the lives of children and adults with disabilities through education, sports competition and new opportunities. CAO does not offer baseball, but they do have a variety of other sports that potential Miracle League participants could play. The organization is run entirely through donations, of both time and money. CAO offers sports leagues, as well as a few special events. Special events include bowling events, a golf tournament, and charity auction. As an athlete driven program, CAO is a direct competitor of The Miracle League.

Another organization that offers recreational programs for adults and youth with disabilities is the Arc of the Ozarks. The Arc of the Ozarks offers a wide variety of programming in addition to recreation or sports. They offer residential services, including both group homes and an apartment complex. In addition, they have support groups, educational programs, and employment assistance programs.

In regards to recreation, they offer programs during the school year as well as the summer months. While, again, baseball is not a sport offered, the Arc of the Ozarks does have an activity center, the Timothy Grant Newport Activity Center. The Activities Center hosts a gym and swimming pool, both equipped to aid individuals with disabilities. The Arc of the Ozarks hosts recreational programs including aquatics, arts, crafts, games, and various field trips or outings in the Springfield community.

Situation Analysis

Competitive Assessment (Continued)

In regards to recreation, they offer programs during the school year as well as the summer months. While, again, baseball is not a sport offered, the Arc of the Ozarks does have an activity center, the Timothy Grant Newport Activity Center. The Activities Center hosts a gym and swimming pool, both equipped to aid individuals with disabilities. The Arc of the Ozarks hosts recreational programs including aquatics programs, arts, crafts, games, and various field trips or outings in the Springfield community.

Two other organizations that compete with The Miracle League in a different sense are Camp Barnabas and Camp Encourage. They compete with Miracle League because they target some of the same individuals for participation. However, they are both located outside Springfield city limits and have a somewhat more narrowed group of constituents.

Situation Analysis

Competitive Assessment (Continued)

Camp Barnabas is located about an hour outside of Springfield in Purdy, MO. The camp is a faith-based organization that serves individuals with special needs or those suffering from a chronic illness. Camp Barnabas is not-for-profit and heavily relies upon donations and volunteers, just as The Miracle League and its competitors do. Each session takes place for one week during the summer and serves individuals with specific diagnoses. Some activities include a high ropes course, swimming, and canoeing. A unique aspect of Camp Barnabas is the opportunity for campers siblings to attend camp alongside them. Both Camp Barnabas and Camp Encourage require a cost for individuals to participate.

Camp Encourage is an overnight camp similar to Camp Barnabas that is located in Kansas City, MO. In contrast, Camp Encourage serves youths aged 8 to 18 and young adults aged 19 to 26 with autism spectrum disorders. The cost of attending Camp Encourage is considerably high at roughly $800 per camper. Activities campers can participate in are the traditional camp activities like arts and crafts, horseback riding, swimming, archery, and fishing. In addition, they have a high ropes course and a zip line.

Situation Analysis

Competitive Assessment (Continued)

The Miracle League also has some indirect competitors. This might include any non-profit organization that serves youth and strives to offer them opportunities to better their lives. Examples of an indirect competitor would be Boys and Girls Club and Big Brothers Big Sisters. However, they are not direct competitors because they do not specifically cater to individuals with disabilities.

All of the direct competitors of The Miracle League have a common goal: to improve the lives of individuals with disabilities. In order to increase volunteer participation for The Miracle League, our marketing strategies must amplify our strengths and competitive advantages. The Miracle League is non-competitive and offers a buddy program. In addition, it is open to a much wider age range for participants than its competitors.

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Situation Analysis

Target Market

The Miracle League of Springfield would like to achieve the objective of attaining more participants, volunteers, and donors. With this in mind, we have chosen three different target markets.

The first segment we will be targeting are guardians of disabled children and adults with disabilities in Springfield, Greene County, and surrounding areas. This will include those who have not participated in Miracle League to date, as well as past participants to ensure their return.

Our second segment will be potential and past volunteers in the same geographic area. Demographically speaking, they will be from high school age and up. While those under eighteen will need parental permission to volunteer, we recognize that there is a strong, untapped market in high school students that are in need of volunteer hours and are permanent residents of the area, unlike most college students, so they will be available for the entire season. College students will be another important area to target when searching for volunteers, as many of them need volunteer hours for student organizations and scholarship renewals. All other age groups can be targeted as well and narrowed down based on their psychographic characteristics and desire to help others.

Our final segment to target will be past and potential donors. We want to ensure that the past donors remain loyal to Miracle League. In addition, we want to show potential donors that Miracle League is important to their community and is a good place for them to make a donation, no matter how big or small it may be.

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Primary Research

Information Needed
The Miracle League is primarily concerned with reaching as many new participants as possible. Cyrus Taylor, Director of Miracle League, emphasized that the greatest weakness of the Miracle League is the amount of potential people they are missing through their advertising efforts. This untapped market of participants includes both players and volunteers. Therefore, it is obvious that Taylor wants this advertising campaign to reach more of this potential group in the local area and raise awareness of the organization. Through primary research we gathered information on each of these elements.

In order to determine our e-marketing plan, our primary research needed to answer the following initial questions: Who volunteers? Why do people volunteer? What makes a business want to sponsor the Miracle League? Who would know someone wanting to participate in the Miracle League? How have current participants learned of the Miracle League? What are the best ways to reach our target audience? What were the main selling points to participating/volunteering for the Miracle League? What kind of online access do our participants have? And finally, what motivates sponsorship of the Miracle League?

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Primary Research

Method

To find this information we used a survey method of data collection to obtain primary data. The survey asked a series of questions from current awareness of the Miracle League to social media usage (see appendix).

We chose a survey because we felt it would help us gain valuable knowledge from a much larger number of respondents than any other method. It was sent to Missouri State students, local community citizens, and local businesses.

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Objectives and Budgeting

Objectives
For Participants: Recruit 40-50 more clients between July 1, 2013 and June 30, 2014. This will be accomplished by appealing to guardians of disabled children and adults in the Springfield area, as well as by contacting past participants

For Volunteers: Recruit 40-50 more buddies between July 1, 2013 and June 30, 2014. This will be accomplished by contacting potential and past volunteers in the Springfield area, ages 14+.

For Donors: Recruit 3-5 new business sponsors between July 1, 2013 and June 30, 2014. This will be accomplished by contacting past and potential donors in the Springfield area.

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Objectives and Budgeting

Positioning
For Participants: Miracle League of Springfield is a place that removes the barriers that keep children and adults with mental and physical disabilities off the baseball field and lets them experience the joy of Americas favorite pastime. In addition to this, it allows participants to make new friends and build self-esteem while knowing they are in a safe environment.

For Volunteers: Miracle League of Springfield is a very organized non-profit where people of all ages can go to earn services hours while having a good time and meeting new people.

For Donors: Miracle League of Springfield is an organization that allows children and adults with mental and physical disabilities to enjoy Americas favorite pastime. It is a well-run organization that, without financial help of those in the area, would not be able to continue improving the lives of so many people.

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Objectives and Budgeting

Budget

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Objectives and Budgeting

Evaluation Metrics
The main objective of this campaign is to raise awareness for the Miracle League. In order to achieve our objective, our evaluations need to measure how many new people hear about the organization. The Miracle League can use both online and offline indicators to evaluate the effectiveness of the campaign.

Server Logs The first thing that can be used as an evaluation metric is the server logs. These keep track of the IP address the visitor is using. They also track things like where the user was before visiting the website, the time of day they access the website, and every user click-through on the site. Our evaluation metrics are concerned with the IP addresses and the click-through rates. The varying IP addresses account for different people visiting the site. Click-through rates account for people interacting with the website through what they click on. Therefore, we can look at the number of click-throughs on the site to see what people are visiting the site for or how long they are visiting. Higher click-through rates indicate that people are interested in a particular site.

Monitoring IP addresses and click-through rates allow an organization to keep a log of visitor behavior over time. If the number of unique IP addresses and click- through rates increase, the awareness of the site has also increased. However, if these measures decrease, the site should be evaluated for effectiveness.

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Objectives and Budgeting

Evaluation Metrics (Continued)

Cookies and Page tags Cookies are a useful tool for internet-based marketing. Cookies are small data files written on a users hard drive after they visit a website. When a visitor returns, the cookie is retrieved which allows the company to measure how many people are returning. This would be very helpful in tracking new and returning clients on the website, especially for Miracle League. The higher the number of cookies, the more new visitors a website receives, increasing awareness of the site. Cookies can also track where a visitor came from such as Google search engine, Facebook advertisement, or an email link. This knowledge would help evaluate the effectiveness of each individual campaign. A page tag, similar to a web bug, is an object that is embedded in a web page or email and is usually invisible to the user. It allows an organization to check that a particular user has viewed the page or email. Page Tags and cookies coincide with each other because page tags track what people do on the webpage, activating cookies. This information reveals how visitors scroll through a website, what they click on, and more. These evaluation metrics are a great resource for Miracle League because they measure how and why people use the website.

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Objectives and Budgeting

Evaluation Metrics (Continued)

Social Media Another good indication of awareness is the amount of traffic to Miracle Leagues social media pages. With social media sites such as Twitter and Facebook provide clear and concise evaluation measures. It is fairly easy to measure effectiveness on Twitter accounts based on the number of followers and hash tags. The effectiveness of a Facebook page can be evaluated through the number likes. Miracle League can use these metrics to measure awareness and interaction.

Registrations/Attendance The secondary goal of this campaign is to get more volunteers, donors, and players. The most efficient indication of the effectiveness of the e-marketing campaign is the registration numbers. An increase in the number of donors, volunteers, and players will show whether the campaign was successful. Online registration and online systems will make it much easier for Miracle League to keep track of this number. Game day attendance will also indicate effectiveness of the campaign.

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E-Marketing Strategy

Web Site Content

We recommend three changes to the Miracle League website: 1. Relocation of information from PDF files to the actual webpages 2. Elimination of repeated information 3. Addition of explanations in regards to participation and addition of a Donate Now option

First, we will look at relocation. When visiting the current Miracle League website, much of the content is not directly on the page that has been designated to it. There are links to PDF files instead. We recommend removing those links and placing the important information directly on the page. If Miracle League would still like to make the information available in a printable format they can place the link at the bottom of the page, but to ensure content is easily accessible, they need to remove the extra step.

Next, Miracle League should eliminate content that is repeated on so many of its pages. A description of the specially equipped field is not only found on the home page, but also twice on the support page. This takes up space where valuable information could go or where nothing could go to give the site a much less cluttered look.

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E-Marketing Strategy

Web Site Content (Continued)

Finally, the only tab dedicated to actually getting new participants is the registration tab. Under this tab there is a PDF that links to a registration form. However, it tells you nothing about what the experience is like, who can sign up, when they should register, who will be ensuring the safety of your special needs child, etc. We believe a brief, but detailed, description is greatly needed here. Also, it would also be helpful to explain the difference between the children and adult league. The last addition we think is necessary to the content of the website is a Donate Now page. Several small donations are just as valuable as one large donation. Adding this tab, which would link to a screen where visitors can make a donation of any value with a credit card or PayPal, could help significantly increase funds.

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E-Marketing Strategy

Web Site Organization

We believe organization can be improved by doing the following: 1. Implementing new navigation tabs 2. Changing the format of onscreen text 3. Eliminating purposeless pictures

First, looking at the tabs, we believe they could be labeled and organized much more appropriately. The new tabs will read (top to bottom) Home, About Us, Participants, Volunteers, Sponsors, Schedule, and DONATE NOW. The About Us tab will be where Miracle League can explain the characteristics and advantages of the field and organization, place photo albums, post press releases, provide directions, introduce the staff, and answer questions. Under Participants, Volunteers, and Sponsors each type of visitor can learn about their role and access the proper forms. The Schedule tab will have the dropdown option to go to the list of games for the league of your choice. Last, as discussed earlier, Donate Now will link to a page where anyone can make any size of a donation.

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E-Marketing Strategy

Web Site Organization (Continued)

The next important organizational aspect that we recommend changing is the text format. Some pages have paragraphs while others have bullets, but they all have a lot of small text. Miracle League should work on dividing text into small paragraphs and beginning each with a bold heading in a larger font. This will allow viewers to find what they are looking for quickly and conveniently.

Finally, there are some pages that have way too many pictures in places they do not belong. Outside of the few photos that appear on the header of every page and the photo albums, a lot of pictures are not necessary, especially one that breaks up text mid-sentence (volunteer page).

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E-Marketing Strategy

Web Site Organization (Continued)

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E-Marketing Strategy

Web Site Appearance

We believe many of our content and organization goals will greatly improve the appearance of the Miracle League website. In addition to these we also recommend: 1. Using a solid background instead of photos 2. Going with a brighter/lighter color palette 3. Remembering the importance of white space and the idea that less is more

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E-Marketing Strategy

Traffic Strategy Online Tools

Facebook The Miracle League can utilize Facebook to keep followers up-to-date through social networking. This helps with word of mouth and spreading what The Miracle League has to offer. Their website is the link that is displayed on their Facebook page, therefore directing traffic to their original website.

Twitter As a form of microblogging, Twitter helps organizations like the Miracle League post updates that are 140 characters or less. They can share updates, photos, and videos with all of their followers. The Twitter should link to their website as well so that those who enjoy the tweets can go there and learn more.

Vine The Vine is a newer form of social media created by Twitter that allows users to post videos on their feed and share them with others. This will help The Miracle League post videos of their games in order to show their followers what they are about, thus driving them to the website to find out more information.

YouTube YouTube is another form of social media that can be used by The Miracle League in order to show videos about them and their mission. This will show people interested in participating what they are all about and drive them to the website.

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E-Marketing Strategy

Traffic Strategy Online Tools (Continued)

Blogs Creating a blog for The Miracle League would be a great way to put a personal twist on their array of social media by including stories or testimonials. Blogs allow organizations to include hyperlinks such as The Miracle Leagues website in order for the readers to click on the hyperlink and check out the website.

Press Releases Press releases are a free way for organizations like The Miracle League to get their name out there. They can announce special information about them that would draw a crowd. Press releases can be submitted via email and include website information which would increase traffic.

Search Engine Marketing Search Engine Optimization (SEO) is a great way to gain awareness. Organizations such as The Miracle League would benefit from practicing the techniques used to appear higher on the web page when searched in a search engine such as Google. This technique will allow everyone that searches the web to find The Miracle League quicker and more conveniently.

QR codes The Miracle League would also benefit greatly from using a QR code on many of their promotional items. This is a very convenient and affordable option that can be used by anyone with a smartphone. The QR code, once scanned, will take the users to their website page.

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E-Marketing Strategy

Traffic Strategy Offline Tools

Radio Radio will give The Miracle League a chance to communicate with those that spend more time away from social media than staying interacted. The sound clip would talk about what The Miracle League has to offer and then would state their website in order for listeners to find a computer and search for them.

Billboard Displaying The Miracle League on a billboard would get many, many views from people all over the community. This would give the organization a chance to put the website address on the billboard so that people will be drawn to check it out online.

Flyers Flyers would be a great way to put the website address on it next to very interesting information. This will draw the readers attention and make them want to learn more about The Miracle League by visiting their website.

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E-Marketing Strategy

Traffic Strategy Offline Tools (Continued)

Direct Mail Sending people direct mail and including The Miracle Leagues website address would be an effective way to spread it around and encourage people to visit the website for more information.

Promotional Pieces Using promotional pieces such as t-shirts, hats, key chains, etc. would be a great way to spread the word about The Miracle League. Including their QR code would give everyone a chance to conveniently and efficiently scan it and visit The Miracle Leagues website for more information.

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E-Marketing Strategy

CRM Strategy
Managing relationships with all customers involved in the Miracle League is vital to the continued success of the program. Key relationships that need to be built and maintained are between the Miracle League and volunteers, sponsors, and participants. Another key relationship is that of the participants and their respective coaches.

Volunteers and the Miracle League Volunteers are essential to the program, so ensuring their loyalty and satisfaction is very important to the future success of Miracle League. Multiple channels may be utilized to better communicate with volunteers. E-mail and social media are two direct communication methods that can be heavily utilized to build and maintain these relationships.

Miracle League can appoint a volunteer coordinator to manage the communication between the organization and its volunteers. During the season, this coordinator will send weekly e-mails to the volunteers with pertinent information. Information can include game times for the upcoming week and updates on what their buddy has been up to the past week. Another use for e- mails could be a survey sent out once the season has been completed. The survey can gauge the volunteers favorite and least favorite aspects of being a Miracle League volunteer, as well as provide the opportunity for feedback on how to improve the program from a volunteer viewpoint.

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E-Marketing Strategy

CRM Strategy (Continued)

Volunteers and the Miracle League (Continued) Social media is important to build a personal relationship with the volunteers. Posting photos on Facebook of volunteers with their buddies is a great way to build upon the relationship. In addition to Facebook, Miracle League can utilize Twitter to give up-to-date information on game times and game cancellations due to weather. Keeping the volunteers informed is important to maintaining a good relationship. In addition, inviting them to participate in the content posted to the Facebook page will make them feel more important and valued.

An additional way to show how much the volunteers are valued by Miracle League is to hold a banquet or celebration of some sort at the end of each season. This is a way for volunteers, participants, and sponsors to celebrate the season and enjoy each others company.

Finally, offering a registration for volunteers to complete online can build customer satisfaction. Allowing volunteers to e-mail the applications to the volunteer coordinator will provide an alternate, less effort-intensive way for volunteers to complete forms.

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E-Marketing Strategy

CRM Strategy (Continued)

Sponsors and the Miracle League Financially, sponsors are extremely important to the sustainability of the Miracle League. Therefore, building relationships with the sponsors is necessary to encourage them to continue their support. Methods of communication can be similar to those used for volunteers, but specialized for each sponsor.

First, the Miracle League can place a section on their website for online donations. This can encourage sponsors to make donations throughout the season. In addition, individuals in the community can use the online donation feature to contribute financially to the Miracle League. All donors, corporate or individual, should be featured on a donor-recognition page on the website. An online donation function is convenient for donors, and recognizing them shows that they are appreciated.

E-mail can also be utilized to keep open lines of communication with sponsors. The Miracle League can create a monthly newsletter or even one newsletter per season to highlight all the accomplishments of the participants and volunteers of the Miracle League. This type of newsletter can help sponsors feel connected to the participants, which will increase their investment in the program. In addition, the Miracle League should utilize e-mail to send out a survey at the end of each season to gain feedback on how to improve the sponsorship process.

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E-Marketing Strategy

CRM Strategy (Continued)

Sponsors and the Miracle League (Continued) Finally, as stated for volunteer relationship management, the Miracle League can hold a banquet at the conclusion of each season and invite all the sponsors from that season to attend. This will celebrate the season, as well as show appreciation for the sponsors.

Participants and the Miracle League Naturally, the participants are the entire livelihood of the Miracle League. Everything produced by the Miracle League is done with the intention of satisfying the participants and their families. A variety of methods of communication can be used to help maintain relationships with returning participants, as well as build relationships with new participants.

One feature that could increase customer satisfaction is the ability to pay the registration fee online. This offers another option for participants to choose; they can choose whatever method they are most comfortable with that is convenient for them. In addition to an online payment option, the Miracle League could offer a loyalty discount on registration to previous participants. This discount can encourage repeat registration and make the participants feel valued for being loyal to the program.

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E-Marketing Strategy

CRM Strategy (Continued)

Participants and the Miracle League (Continued) Social media is another method of communication that could be very useful for the participants families. The Miracle League can feature a Team of the Week on a Facebook page. This can make the participants feel special and also feature pictures of the team. In addition to Facebook, Twitter can be utilized to display important information. Families and participants can check the Twitter for game times or updates on games during inclement weather.

Most importantly, the Miracle League should send out a survey at the conclusion of each survey to participants or their families, either via e-mail or available online, to gain feedback on the program. A survey will show that the Miracle League is invested in the opinion of the participants and values their satisfaction.

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Appendices

Appendix A - Sources
"About Us." About Us. Camp Barnabas, n.d. Web. 21 Feb. 2013. <http://campbarnabas.org/aboutus>.

"About Us." CAO - About Us. Champion Athletes of the Ozarks, 2011. Web. 21 Feb. 2013. <http://championathletes.org/about.htm>.

"Disability." Secrets.com. N.p., n.d. Web. 01 Mar. 2013. "Greeting from Camp Encourage." Welcome to Camp Encourage. Camp Encourage, n.d. Web. 21 Feb. 2013. <https://campencourage.org/home.html>.

"History." The Miracle League. National Miracle League Association, 2008. Web. 21 Feb. 2013. <http://www.miracleleague.com/history.html>.

Miracle Field. Miracle Field, Springfield-Greene County Parks and Recreation, 2013. Web. 28 Feb. 2013. <http://www.parkboard.org/miracle_field/index.htm>

"Our History." History and Details about The Arc of the Ozarks. The Arc of the Ozarks, 2013. Web. 21 Feb. 2013. <http://thearcoftheozarks.org/pages/about_us>.

United States. Census Bureau. N.p.: n.p., n.d. Web. 01 Mar. 2013. "What People Watch | What People Buy | Nielsen." PRIZM. N.p., n.d. Web. 01 Mar. 2013.

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Appendices

Appendix B Survey Questions and Results

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Appendices

Appendix B Survey Questions and Results

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Appendices

Appendix B Survey Questions and Results

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Appendices

Appendix B Survey Questions and Results

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Appendices

Appendix B Survey Questions and Results

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MKT 510 Section 301 Sarah Smith Michelle Essmyer l James Garland l Jennifer Hemmer l Lindsay Lammert Jayme Martin l Stephanie Muschall l Tom Platten l Cassie Shrewsbury