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4.4.1 INTRODUCTION
The Environmental Policy and the Environmental Action Plan of an enterprise
express the first principle for environmental management of the ICC Business Charter for
Sustainable Development: “To recognize environmental management as among the
highest corporate priorities and as a key determinant to sustainable development; to
establish policies, programmes and practices for conducting operations in an
environmentally sound manner”.
The Environmental Policy acts as the driving force behind all of the enterprise’s activities
in the environmental field, and can have far-reaching business implications for the future
direction of the enterprise. It should be integrated into the enterprise’s overall business
strategy and should also be compatible with other organisational policies such as Quality
or Occupational Health and Safety. It must, therefore, be initiated, developed and actively
supported at the highest levels within the organisation.
The responsibility for developing the Environmental Policy should, therefore, rest with
those at the very top of the enterprise (e.g. the Board of Directors or other governing
body) and it should be signed by the Chairman, Chief Executive or similar top manager
as evidence of commitment. Management will then be responsible for implementing the
policy, but continuing support from the top of the enterprise will be needed during the
further development of the environmental management system and for the organisational
changes which will result from its implementation (see e-efficiency tool, month 2).
As well as being the first public step into the environmental arena, the publishing of the
policy statement can be an effective tool within the enterprise itself. It provides an ideal
opportunity to explain to all of the staff the environmental direction of the enterprise and
the reasons why this is necessary, to motivate them and encourage their involvement
and cooperation.
• A goal or vision, such as being among the leaders in environmental best practice;
• A statement focusing on environmental protection or sustainable development;
• A set of core values such as care for the environment;
• A number of guiding principles such as reducing waste or replacing hazardous
chemicals;
• Support for a specific international environmental initiative.
The sixteen principles for environmental management contained in the ICC Business
Charter for Sustainable Development may be used as the starting point for the
development of an Environmental Policy which is specific to the needs and character of
an enterprise.
Top management is considered to be the highest level with executive responsibility in the
organisation being certified. It may be the corporate management but, in the case of
certification of a site, top management is the management level responsible for site
operations.
Site management should have taken the necessary steps to define and implement
relevant environmental policies.
Publicly available means available on request, not necessarily through active distribution.
There may also be a reasonable charge involved. The fact that the policy is publicly
available does not need to be stated in the policy itself.
The policy should take advantage of the identification of the significant environmental
aspects and the identification of the relevant legislation and regulations, as well as of the
knowledge of other requirements the organisation has chosen to comply with. Therefore
the policy should not be finalised before these analyses have taken place.
There is no blue print for a good environmental policy. One can use the experience with
environmental policy statements and take into account that ISO 14001 requires to write a
policy which is both appropriate to the nature, scale and impacts of your organisation and
which provides a framework for setting and reviewing objectives.
• A short description of the type of business you are in, using a limited number of
sentences,
• A statement on the organisation’s core values and beliefs linked to its vision on
environmental concerns,
• Expressions on the required commitments, and
• A listing of broad but concrete environmental objectives for the longer term (e.g. for
the next few years or even longer).
The development of a draft text involving several departments and layers in the
organisation would increase commitment and team ownership. The draft text should be
discussed in the organisation and also be tested to see whether the policy is not only
acceptable but also understandable. If it is not, it will not be accepted within the
organisation. Another check should be whether all the statements in the policy can really
be implemented and fully performed in the indicated time span.
Once a policy has been developed and published, the enterprise’s environmental
performance will be judged against it. It is, therefore, worthwhile spending time to ensure
that the policy provides an exact statement of the enterprise’s objectives and can be
used as a basis for the development of targets and the environmental programme.
Other important sources of information for input into the Environmental Policy
development process include the following:
Internal presentation of the policy should precede the formal external publication. This
will give staff the chance to familiarise themselves with the policy and to have questions
answered. There are a number of ways of doing this (a combination of these may be
necessary):
• Send a copy of the policy, together with a covering letter from the head of the
organisation, to all members of staff
• Print the policy in the enterprise’s magazine or newspaper, together with an article on
the organisation’s approach to environmental management
• Produce the policy in poster format for all notice boards (including staff canteen etc.)
• Include discussion of the policy and its implications on the agenda for management
and staff meetings (important for receiving feedback)
• Include the Environmental Policy in introduction training courses for all new
employees.
The publication of the policy will inevitably lead to questions from the staff such as “how
will this affect me and my work”. The opportunity to begin an on-going dialogue with staff
concerning environmental aspects should not be missed. Input and suggestions from
staff towards meeting the policy objectives can provide the basis for motivating staff and
encouraging their cooperation during the implementation stage of the environmental
management system.
Externally, there are many ways to publicise the policy, largely depending on the size
and resources of the enterprise. A brochure to give to interested parties, including the
environmental authorities, members of the local community etc., should be the minimum.
Many companies also print their Environmental Policy statement in their annual
(environmental) report. Of course, it is also possible to pay for commercial advertising if
this is seen to be of benefit to the individual enterprise.