InnoCSR Apr To June Training Program Brochure

InnoCSR Training
April/May/June, 2009 (SH)

Your Innovative CSR Knowledge Partner
www.innocsr.com

Who Are We?
InnoCSR is a strategy & communications agency solely focused on Corporate Social
Responsibility (CSR). We firmly believe that CSR strategies should deliver high value
to the society and also to the business world. This sustainable CSR theory can lead
to circulation of investments between private and public sector, hence benefiting both
sides effectively and bridging the gap.
InnoCSR Training is committed to sharing the practical guidelines and approaches in

reaching sustainable CSR strategies. You will have different case studies (examples)
to benchmark from as well as practical tools that can be borrowed and utilized to
apply to your own defined business scope.
Why InnoCSR Training?
Corporate Social Responsibility (CSR) is an essential feature of any business entity
in today’s world. The concept covers wide areas of business, since it investigates
and reasons on how an organization would earn money rather than spend money. At
the same time, current CSR theories and tools are hard to conceptualize by most the
business professionals oriented to their functional areas. InnoCSR helps the
audience in understanding on how to create a viable fit between CSR and their own
industry, their own business and functions.
InnoCSR APRIL/ MAY/ JUNE Training Topics:

• CSR For SMEs & the Supply Chain Management
• China CSR Trends & Issues
• Stakeholder Engagement
• CSR in Marketing & Communication
• Environment, Health & Safety (EHS) Leadership Program
• Building a Green Office
• Practical Steps in Developing a Sustainable CSR Program
Suite 17- I, Yujia Building, 1336 Huashan Lu, Shanghai, PRC, 200052
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
Offered Dates: April 14 or May 19 or June 16
CSR for SMEs & the Supply Chain Management
- Winning Solutions for SMEs and its Partners
Small and Medium Enterprises (SMEs) play an indispensable role to China’s growing
economy. As more companies are sourcing from SMEs in China, CSR is playing a
vital role in ensuring the quality of the companies in China. At the same time, SMEs
themselves are faced with different code of conducts from their buyers. SMEs usually
consider CSR as a time and resource consuming COST (constraint) and a tool
more suited for a larger organization. However CSR can play a critical role in
developing SME’s business as well as increasing productivity. This session is
encouraged for SME’s key decision makers as well as procurement/audit managers
of MNCs (or the Buyer Group).
Program Topic Outline
• Common Misunderstanding of CSR among SMEs

• Saving Cost & Increasing Revenues through CSR
• Working with larger companies on CSR & Code of Conducts
• Integrating CSR into SMEs’ Business Strategy
• Green Procurement
• Communicating and managing with your suppliers
• Supplier Audit: Internal & Third Party Audit
Program Schedule Description

Training Session Type Full Day Session
MNC/SME Executives, CSR Managers,
Target Group Procurement Managers, Audit Managers,
Factory Managers, Associations
Session Duration 9:00am - 5:00pm
Session Language English
Venue Location Regus Silver Centre, Shanghai (Add on Reg. Form)
Price/Cost Members: 2,400 RMB
Non Members: 3,200 RMB
Telephone: (86-21) 52377387, Fax: (86-21) 61638247

CHINA CSR TRENDS & ISSUES
CSR in China is gaining more attention ever since China became an epicentre of
global economic development. The phenomenal growth of China in past 30 years
has led to immense prosperity to China but also created social and ecological
imbalance in the process. The emergence of this development pattern brought in
host of CSR practices to China. At this session, we will look at the current CSR
trends in China as well as international trends. Through practical and real life
illustrations, we would further substantiate on how this would affect your operations in
China.
• Current CSR Drivers & CSR Development in China

• International CSR Trends and its implication for China Business Environment
• InnoCSR CSR Media Analysis

Training Session Type Breakfast Session
Executives, CSR Managers , Marketing Managers,
Target Group
PR Managers, Communications Managers
Session Duration 8:00am - 10:00am
Price/Cost Members: 600 RMB
Non Members: 800 RMB
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
STAKEHOLDER ENGAGEMENT
- Facilitating Engagement for Business Value
“Stakeholder Engagement” is more than just addressing and listening to your
stakeholders concerns. Stakeholders are the fundamental drivers of the business
ecosystem today and hence integrating them into core business activities is
increasingly perceived as a tool to reduce your communication risks as well as
broaden your scope of business. Good “Stakeholder Engagement” is a prerequisite
for an effective functioning of an overall economic and business landscape. There
are several key questions that arise in the process development of an “Effective
Stakeholder Engagement”. We will be looking at answering for instance, how do
you identify stakeholders, how do you create a responsible business strategy
together and how do you communicate with them on matters that have an immediate
impact upon them?

• Why Stakeholder Engagement?
• Identifying Stakeholders and Mapping Relationships in/out of China
• Methods and Techniques of Stakeholder Engagement
• Stakeholders Communication
• Developing a Stakeholder Engagement Program
• Engagement and Sustainability Reporting

Training Session Type Half Day Session
Executives, CSR Managers,
Target Group PR Managers, Communications Managers,
NGO Representatives, Industrial Associations
Session Duration 9:00am – 1:00pm
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
CSR in Marketing/Communications
- Connecting Social Values to your Marketing
The program introduces the need for CSR in Marketing /Communications as well as
Measurement & Reporting. The program analyses the current trends in CSR
Marketing/ Communications and how these trends can help companies create a
value proposition. It further demonstrates how an effective CSR rendered
communications can strengthen “Company’s Reputation” and hence the “Company’s
Bottom-line”. The session discusses in depth about different types of
Marketing/Communication tools to boost your CSR strategy and also the basic
structure of CSR Reporting and ways to effectively deliver them to your stakeholders.
• CSR in Marketing & Communications

• Social Marketing vs. Cause Related Marketing vs. Social Campaign vs.
Philanthropy
• Corporate Reputation Management/ Risk Management
• Stakeholders Relationship Management
• Importance and Methods of Evaluating/Assessing CSR Program

Executives, Marketing Managers, PR Managers,

Target Group
Corporate Communication Managers, CSR Managers


Telephone: (86-21) 52377387, Fax: (86-21) 61638247
Offered Dates: April 17 or May 22
Environmental, Health & Safety (EHS) Management Leadership

- In partnership with Eco Vane
A good EHS management system starts from the top managers, without commitment
from the leaders there is no follow-up of correct safety behaviour and environmental
practices, and as a consequence higher risks will be dangling over the business and
the employee’s head. To pursue a safer, cleaner and healthier working environment,
the demonstration of EHS leadership is an essential element. However mere know-
how of EHS leadership is not sufficient, one should know how to implement EHS
leadership in day to day business operations. The course will provide a step by step
guideline to understand EHS leadership and its implications on daily business
applications.

• Basic concept of EHS in business (Role, Function and Scope to business unit)
• Basic Principals of EHS Management
• Concepts of EHS leadership and its implications
• Elements of EHS leadership
• Setting up of EHS responsibilities within a company – from top management
to employees

EHS Managers, MNC Executives and
Target Group
Middle & Top Level Management
Session Duration 9:00am – 1:00pm
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
Offered Dates: May 14 or June 11
Building a Green Office

- In partnership with SageVision
The present day workplaces have evolved from being a routine desk fixed hour jobs
to interactive, dynamic and on demand jobs. This has led to greater degree of
collaboration, interaction, communication and work on run. The repercussions of a
dynamic workplace have brought tremendous work related stress, higher
absenteeism and decreased efficiencies among the workforce. Therefore companies
are increasingly realizing the need for a workplace that adapts to the varying needs
of the workforce. The idea of “Sustainable Work Place Solutions” is very prominent
among the business enterprises. Companies understand that building a green office
can not only help them optimise their business operations but considerably help their
workforce improve upon their productivity – an essential factor that is detrimental in
creating a conducive workplace climate.

• Introduction to Concept of Eco Office Building
• Facts & Statistics Related to Eco Office Building
• How to Reduce, Re-Use & Recycle
• Eco Office Audit
• Creative Brainstorm

Training Session Type Breakfast Session
Office Managers, Property Developers,
Target Group
Facility Managers, Purchasing Managers
Session Duration 8:00am to 10:00am
Price/Cost Members: 600 RMB
Non Members: 800 RMB
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
Practical Steps in Developing a Sustainable CSR Program
- Aligning Social Factors to Your Corporate Business Strategy
The shift in company’s thinking of CSR as a cost to CSR as an investment brings in

direct and indirect economic benefits, hence becoming an investment strategy. CSR
programs have to benefit the companies in order to make it sustainable. High value
for society as well as the business will achieve a win-win result for both sides. This
session is designed to show the audience on how to develop a Sustainable CSR/
Philanthropic programs that benefit his or her company and the business units. The
program also explains how to engage stakeholders into company’s offerings and
communicating the benefits to them.
• Need for a Sustainable CSR Program

• Risks & Benefits of CSR Programs
• CSR vs. Philanthropy vs. PR
• Easy Steps approach to creating a Sustainable CSR Program
• Methodologies of Communications & Engaging Stakeholders
• Evaluations & Continuous Improvement of CSR Program
• Internal and External Communication Action Plan
• Simple Guidelines to CSR Reporting

Training Session Type Fully Day Session
Executives, CSR Managers, PR Managers, Marketing
Target Group
Managers, Communications Managers, HR Managers
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
Trainer Profile
Sam Y.S. Lee, CEO, InnoCSR
Sam Lee is the founder and CEO of InnoCSR China. Prior to InnoCSR he worked as a
business consultant for Trilogy China, and for the United Nations Children’s Fund (UNICEF),
China. Sam holds an MBA from China Europe International Business School (CEIBS) and a
B.A. from Korea University. At CEIBS, he successfully initiated the annual BGRC (Being
Globally Responsible Conference) Asia’s largest student CSR conference. Sam has trained
number of MNCs in Greater China area on the topics around Corporate Social Responsibility.
Sam authored China MBA (2005) and co- authored In Search of Economic Frontier (2006)
Bill Kung (General Manager & Principal Consultant), Ecovane Consultancy

Bill Kung is an experienced environmental and sustainability expert in China with
over 6 years experience in environmental risk management, 2 years in EHS
management consulting and 3 years in sustainability relevant fields such as energy
efficiency assessment, product environmental assessment and life cycle
management. He has conducted over 20 environmental due diligence and risk
assessment projects and EHS management related training for over 50 MNCs in
China and around Asia. He holds a bachelor of Energy Engineering from Shanghai
Jiaotong University and Master of Eco-technology from Mitt University, Sweden.
Lynn King, Managing Director, SageVision

Lynn King is the founder and managing director of SageVision, a consulting network
dedicated to “Growing Global Green Leaders” through leadership training and
community participation. Lynn holds a Master’s Degree in Organization
Development from The Fielding Institute California, a Bachelor’s Degree from
Princeton University, and a Certificate in Organization Systems and Development
from the Gestalt Institute of Cleveland. Ms. King has done numerous green projects
such as “Shanghai World Financial Centre Conference Forum,” the “GE Internship
program”, the “Eco-Art Bag Leadership Workshop” for Roots & Shoots (Shanghai)
and Minhang Municipal Government (Shanghai)
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
< Registration >
Personal Information
*Name: ________________________*Work Title: ______________________
*Organization:
______________________________________________________________
*Company Address:
______________________________________________________________
*City: __________________________ State/Province: _________________
*Phone Number: __________________Mobile Number: __________________
*Email Address:
_____________________________________________________________
Program Details
Program Program Date/Type Selection (*) Price
CSR for SMEs (Emphasis on April 14/May 19/June 16
Supply Chain Management) Full Day Session
April 15/May 13/June 10
China CSR Trends & Issues
Breakfast Session
April 16/May 12/June 9
Stakeholder Engagement
Half Day Session
CSR in April 21/May 20/June 17
Marketing/Communications Half Day Session
Environment, Health & Safety April 17 or May 22
(EHS) Leadership Program Half Day Session
May 14/June 11
Building a Green Office
Breakfast Session
Practical Steps in Development April 23/May 21/June18
of Sustainable CSR Program Full Day Session
Total Price ----------- -------------
(*) Please indicate your interest(s) for different training sessions by marking the Selection Box
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
How did you learn about InnoCSR Training Program?
Your indication to following institutions/groups/bodies/org will entitle you to a

Membership rate. Please indicate your group affiliation.
InnoCSR ( ) AmCham ( ) AustCham ( )

EUCCC ( ) CEIBS Alumni ( ) Global Supply Chain Council ( )
Bank Details for payment

户名 (Payee Name) : 银则企业管理咨询（上海）有限公司
开户行(Bank Name) : 中国工商银行上海市武康路支行
账号 (Account No.) : 1001 1761 0900 6869 463
(Please Note: Kindly submit the payment confirmation (Copy of Bank Transfer
Note) along with your registration form via email to training@innocsr.com )
Other Details
Regus Silver Centre Address

1388 Shan Xi North Road
上海市普陀区陕西北路 1388 号邮编 200060
Tel: +86 (21) 61498009, Fax: +86 (21) 61498100
<Terms & Conditions>

1. Members would refer to EPCBU members as well as InnoCSR designated groups
for member discounts (CEIBS Alumni, EUCCC, AMCHAM, AUSTCHAM members,
Global Supply Chain Council)
2. Corporate Group Discounts are available for a group of more than 3 people,
from the same organization. Email us at training@innocsr.com, for group discounts.
For more than 3 people, corporate in-house trainings are also possible.
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
3. Package the Training Sessions: If attending more than two sessions, we will give
you a complimentary training of the third one (Lowest priced one from the three)
4. The duly filled registration form along with the payment details, should be faxed
(+86 21-61638247) or scanned & emailed at training@innocsr.com
5. Any cancellations, 7 days prior to the main program will be subjected to 15%
penalty.
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
April 2009 InnoCSR Training Program Events Schedule
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
CSR FOR SMEs China CSR Stakeholders
EHS Leadership
(Emphasis on the Trends & Issues Engagement
Program
Supply Chain
Management)
19 20 21 22 23 24 25
CSR in Practical Steps
Marketing/Commu in Development
nications of CSR Program
26 27 28 29 30
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
May 2009 InnoCSR Training Program Events Schedule
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
Stakeholders China CSR Building a
Engagement Trends & Issues Green Office
17 18 19 20 21 22 23
CSR FOR SMEs CSR in Practical Steps EHS Leadership
(Emphasis on the Marketing/Com in Development Program
Supply Chain munications of CSR Programs
Management)
24 25 26 27 28 29 30
31
Telephone: (86-21) 52377387, Fax: (86-21) 61638247
June 2009
InnoCSR Training Program Events Schedule
1 2 3 4 5 6
7 8 9 10 11 12 13
Stakeholders China CSR Building a
Engagement Trends & Issues Green Office
14 15 16 17 18 19 20
CSR FOR SMEs CSR in Practical Steps
(Emphasis on the Marketing/Com in Development
Supply Chain munications of CSR Programs
Management)
21 22 23 24 25 26 27
28 29 30
Telephone: (86-21) 52377387, Fax: (86-21) 61638247

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InnoCSR Training

InnoCSR Training is committed to sharing the practical guidelines and approaches in

Program Topic Outline

• Common Misunderstanding of CSR among SMEs

Program Schedule Description

Program Topic Outline

• Current CSR Drivers & CSR Development in China

Program Schedule Description

Program Topic Outline

Program Schedule Description

Program Topic Outline

• CSR in Marketing & Communications

Program Schedule Description

Executives, Marketing Managers, PR Managers,

Session Duration 9:00am - 1:00pm

Environmental, Health & Safety (EHS) Management Leadership

Program Topic Outline

Program Schedule Description

Building a Green Office

Program Topic Outline

Program Schedule Description

The shift in company’s thinking of CSR as a cost to CSR as an investment brings in

Program Topic Outline

• Need for a Sustainable CSR Program

Program Schedule Description

Bill Kung (General Manager & Principal Consultant), Ecovane Consultancy

Lynn King, Managing Director, SageVision

Your indication to following institutions/groups/bodies/org will entitle you to a

InnoCSR ( ) AmCham ( ) AustCham ( )

Bank Details for payment

Regus Silver Centre Address

<Terms & Conditions>

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