Name : Amit Gupta Mobile No : 9711746560

Enrollment No : 11BSP2157 Email id : agupta.7486@gmail.com

SUMMER INTERNSHIP PROGRAM Project Proposal

Project Proposed : Comparative Analysis of Unicon with other Broking Houses alongwith the Sales & Marketing strategies in the Real Estate sector.

Description of the Project in brief : The project is based on the analysis of Unicon Real Estate with other broking houses related with Sales & Marketing for different builders for their various projects and the different types of brokerage schemes being given to the customers. Here the comparison is with the different broking houses in relation with the brokerage schemes and the overall customer satisfaction for the customers, to provide maximum benefits to the customers and to generate maximum revenue for the company. Also the project deals with the preferences of the customers or the clients, which is in residential and commercial projects respectively. Here we also would be studying and analyzing the investment being done by various clients so as to save taxes and to show the same in their Income Tax Returns.

Here we would also be studying the changing trends of the customers or investors involved in the investment in the Real Estate sector, being the channel partners with various builders with Unicon Real Estate and a

comparison with the relative broking houses, as the work demands. Also studying the satisfaction charts of customers with different broking houses. For this different surveys would be conducted throughout with customers of Unicon Real Estate and other broking houses such as Investors Clinic, Property Guru, Prop Tiger, Lee Homes, India Infoline, magic bricks, 99 acres, etc. The study also deals with the different types of plans and schemes and the percentage of customers availing the services under them in Unicon Real Estate. This helps in categorizing the customers and their needs respectively in terms of Sales & Marketing services being offered by Unicon Real Estate.

Objective of the Project : To analyze and compare the broking firms with Unicon Real Estate and the services being rendered by other broking houses with Unicon Real Estate, which would explain the overall customer satisfaction of customers lying under different broking houses and the type of schemes they are using would help us in studying their needs individually which would be according to their requirement and what they actually look for in a company or broking house when they opt for it. To find the best schemes of other broking houses which attract customers and clients to go for their services, also which makes them sustain in the market. In turn this would help in finding out the differences in the broking houses which deal in online Sales & Marketing and which also have Sales & Marketing terminals with them to provide assistance to customers through offline Sales & Marketing, i.e. telephone calls, which are pre recorded. The objective here is to see if the clients from Unicon Real Estate are happy with the schemes and the services being offered under those

schemes. To look into the loop holes in the services being offered and to maximize on. Also to analyze the changing trends of the market and to analyze and study them. To look into the investing patterns of customers in different projects and markets, studying the various Sales & Marketing patterns in residential and commercial properties as well. This would help in figuring out the type of Sales & Marketing the customers prefer in the market, i.e. in residential properties, commercial properties, or even plots.

Also to study the working and functioning of the Sales & Marketing terminal software used by the dealers and the brokers. Also studying the benefits gained through the Sales & Marketing done by the dealers and the clients assigned to them for the same. To study and come to the conclusion why the research ideas coming from the analysts and the market researchers, are so efficient and why the customers after watching closely the market, and the generation of the demand in various projects whether it is new or has given in time in the market, and why are the market analysts able to generate such targeted ideas in the property market. What actually is their source of information. These all are the questions that need to be answered and figured out through this project assignment. The project also deals with the portfolio management of premium clients to whom we render our thorough services from providing Sales & Marketing services and serving as Sales & Marketing terminals for them, where we also see to their investments in various properties, also taking care of the reselling of the investments that they have done in different projects, so as to render maximum returns for our clients in the shortest possible span of time. Here we would also be studying the changing trends of the customers and a comparison with the relative broking houses, as the work demands.

Also studying the satisfaction charts of customers with different broking houses. For this different surveys would be conducted throughout with customers of Unicon Real Estate and other broking houses such as Investors Clinic, Property Guru, Prop Tiger, Lee Homes, India Infoline, magic bricks, 99 acres, etc. The study also deals with the different types of plans and schemes and the percentage of customers availing the services under them in Unicon Real Estate, which explains the different slabs of customers that lie under Sales & Marketing belt of Unicon Real Estate. This helps in categorizing the customers and their needs respectively in terms of Sales & Marketing services being offered by Unicon Real Estate.

Methodology : The methodology used here in compiling this project report would be : Survey Reports through internal customer and client study. Questionnaires being filled out for different broking houses for the comparison of the broking houses with Unicon Real Estate. Companys performance reports and the revenue generation in different financial years or quarters. Personal calls to clients and customers for their reviews on the services being rendered to them and grading them on the customer satisfaction scale. Visits to premium clients to analyze their requirements and investing trends and their needs and requirement for modifications if required.

Schedule : The schedule would be as follows :

 Collecting internal data through the company guides support in free time. Generating survey reports while going through clients data and the amount of Sales & Marketing being done by him according to funds available. Preparing questionnaires on Saturdays and Sundays with the support of the company guide and the faculty guide. Visiting clients whenever possible during working hours accompanying the company guide for more learning and to provide better customer support and satisfaction. Going through the completion and compiling of the project after working hours and on non-working days.

Limitations of the Study : The limitations of the study are and would be lack of sufficient data from other broking houses. Insufficient time to go through the detailed study of the project report and the study of the internal functioning of other broking houses. Also lack of resources for the same. This being the reason to use Simple Random Sampling in some places. Lack of 100% accuracy of the data while compiling the survey reports of other broking houses.

References : The references used would be : Faculty Guide and the Company Guide respectively. Internal data collection through company facts and figures and different company websites. Customer and Clients of different broking houses. Company fact sheets and performance review charts. Questionnaires filled by the customers. Client visits and calls made to them. Help from the Country Head and the General Manager. Also the collection of the data through the dealers involved in the offline Sales & Marketing terminals.

Faculty Guide Name : Prof. Sangeeta Shahane Company Guide Name : Mr. Mukesh Thakur

Date : 15th May 2012

Amit Gupta