MANAGEMENT TECHNIQUES IN THE ARTS

Holly City Theatre

Program Plan
Scott P. Armato

March 12, 2013

AADM751-900

Table of Contents
Overview ............................................................................................................................................................. 1 Programs ............................................................................................................................................................. 2 Mainstage ........................................................................................................................................................ 2 Incubator ......................................................................................................................................................... 3 World Cultures ............................................................................................................................................... 5 Summer Camp................................................................................................................................................ 7 Internships ....................................................................................................................................................10 Budget ................................................................................................................................................................12 Expenses .......................................................................................................................................................12 Income...........................................................................................................................................................13 Monthly Profit and Loss .............................................................................................................................14 Fifteen-Month Planner....................................................................................................................................16 Calendar .............................................................................................................................................................17 Works Cited ......................................................................................................................................................18

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Overview
The fictitious Holly City Theatre was founded in 2003 as an addition to Millvilles Glasstown Arts District. Housed in a repurposed storefront on High Street, the 2013-2014 season marks their tenth year in existence. With just under $1.3 million in expenses, it is the only LORT theater in South Jersey. It is the mission of Holly City Theatre to produce compelling and artistic theatrical works, specializing in classic works of the late 20th and 21st centuries, for the people of Millville and the greater South Jersey region. Holly City Theatre is firm in their commitment to bringing people together though the love of theatre and the performing arts, incubating new works, fostering understanding between disparate cultures, and educating and inspiring the youth of Millville and the surrounding areas. The theatre owns the building in which they perform, an actors house, and a scene/costume shop. The house was bequeathed by a former board member, and the theatre and shops are owned outright. The entire theatre and the actors house are ADA-accessible, though the shops are not. The theatre produces a nine-play season from September to May, as well as hosts a wellreceived World Cultures Series March through May. In addition, they hold several educational programs, including a free summer camp for disadvantaged youths and a theatre internship program. Furthermore, they host a yearly play Incubator to foster the development of new works. HCT experiences active fundraising, securing funding from both foundations and corporations. In addition, the theatre holds a successful Annual Campaign, as well as a Gala each year. Further funds are procured in the form of an ad booklet to accompany their season s Showbill. In all, earned income is budgeted at over 70% of their revenue stream, with several seasons exceeding that goal. The theatre averages three months expenses in cash -on-hand. Tickets are sold at the rate of $35 for adults, and half-price ($17.50) for students and seniors. Four-show packages are sold, with the patron paying full price for three tickets and receiving a free ticket to a fourth show. Tickets to the World Cultures Series are $25/seat with half-price ($12.50) discounts for students and seniors, and are not included as part of the four-show package. Admission to the summer camp culminating program is free. For the most part, HCT is in the Growth stage. Their programming represents a fulfillment of a mission-driven niche, and they have been able to sustain a distinction from competitors in the field. The management is a staff of professionals, with several decades of combined experience and education between them. Their board is comprised of area professionals who are dedicated to the governance of the organization, actively fundraise, and are led by the founder and former Artistic Director of HCT. As houses average at about 65% capacity, HCT routinely posts surpluses on their annual reports, yet there is room to grow. The only aspect of the organization trailing slightly behind in the Start-Up stage is systems: much of the administrative system is antiquated particularly in the

Ar ma to | H olly Ci ty The a tre |2

area of systems integration and in need of updating. Plans for upgrades are being researched during the first half of FY2014, plans for funding in the second half, with full implementation planned for FY2015. Run by a full-time staff of five, the theatre employs an Artistic Director, an Executive Director, a Director of Development, a Director of Public Relations, and a Director of Education. The Director of Public Relations, in addition to marketing the theatre, oversees the box office, which is staffed by volunteers throughout the nine-month season. The Education Director is responsible for organizing, overseeing, and implementing the summer camp and internship program. A part-time bookkeeper is employed year-round, as well as a full-time Technical Director, employed through the nine-month season. The Technical Director further acts as Stage Manager for each production.

Programs
Mainstage
The main program of the Holly City Theatre is their mainstage productions. They present a nine-show season, drawn mainly from the late 20th and early 21st centuries. They present an eclectic range of plays, primarily dramatic, calling on a range of cultures, as befits this rather diverse area. Over the theaters ten-year existence, it has become known for quality and professionalism. Planning for the mainstage season is continuous, with the season finalized and announced by Memorial Day Weekend. Auditions take place through the summer. Casts rehearse for two weeks, followed by a week of tech and dress. Half-priced previews take place the Wednesday night before opening. Evaluation of the Mainstage takes place continuously throughout the season, with the final results tabulated in the months of June and July.
Evaluation Outputs

Nine plays each year A total of 144 mainstage performances At 50% capacity, 2,250 patrons will see each show, plus an additional 300 at sold-out previews and opening nights, for a total of 25,650 patrons each season Patrons will enjoy HCTs productions each season Patrons will find a sense of community through theatre Patrons will become more interested in theatre, HCT in particular Patrons will recommend HCT to friends

Short-term outcomes

Intermediate outcomes

Ar ma to | H olly Ci ty The a tre |3 Long-term outcomes

HCT will become the leading producing company in New Jersey

Indicators Data Sources Data Collection Methods

Intended Outcomes

Patrons will enjoy HCTs productions each season

Patrons express enjoyment

Survey

Patrons will find a sense of community through theatre Patrons will become more interested in theatre, HCT in particular Patrons will recommend HCT to friends

Patrons express a sense of community

Survey

Patrons return to HCT Audience growth

POS data collection

Surveys will be included with each Playbill; patrons will be encouraged to fill them out, and the results tabulated Surveys will be included, patrons encouraged to fill them out, and the results tabulated Ticket sale data will be tabulated and tracked One question, either over the phone, in person, or online: How did you hear about <production name>? The awards are run by Discover Jersey Arts Media will be monitored daily for mention of HCT

POS survey

HCT will become the leading producing company in New Jersey

Public response Recognized as such by an outside source

Discover Jersey Arts Peoples Choice Awards Media reports

Incubator
Each year, HCT invites an emerging playwright to incubate a new work. Playwrights are drawn from all over the country, but preference to South Jersey playwrights is given. Plays cover a wide range of genres and styles, though many have a connection to New Jersey. A $10,000 commission is awarded to the selected playwright. The search for the Incubators playwright takes place in the months of February through May, with the Incubator running Mondays, June through December. In December, rehearsals on the completed play begin in earnest. Evaluation of the Incubator is continuous, with results tabulated in the month of February.

Ar ma to | H olly Ci ty The a tre |4 Evaluation Outputs

One original work each season Viewed by 2,250 patrons A new play is added to the literature An emerging playwright gains recognition Recognition of HCT as a generator of new works Associated playwrights begin meaningful careers Associated playwrights become well-known HCT will become the leading producing company in New Jersey
Indicators Data Sources Data Collection Methods

Short-term Outcomes

Intermediate Outcomes

Long-term Outcomes

Intended Outcomes

A new play is added to the literature An emerging playwright gains recognition Recognition of HCT as a generator of new works Associated playwrights begin meaningful careers Associated playwrights become well-known HCT will become the leading producing company in New Jersey

A new play is created Play is published Recognized as such by an outside source Recognized as such by outside sources Playwrights continue writing Recognized as such by an outside source Public response Recognized as such by an outside source

The play, itself The publisher Media reports

Media reports Survey Media reports Discover Jersey Arts Peoples Choice Awards Media reports

The play is added to HCTs library The play is published Media will be monitored daily for mention of HCT and the play Media will be monitored daily for mention of HCT Periodic survey of associated playwrights will take place Media will be monitored daily for mention of playwright The awards are run by Discover Jersey Arts Media will be monitored daily for mention of HCT

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World Cultures
As part of their commitment to bringing people together and fostering understanding between cultures, HCT presents a spring World Cultures Series. This program brings in touring acts of various kinds, reflecting the variegated nature of the greater South Jersey region. Acts are drawn from several performing arts traditions, including dance, music and theatre. Planning for the World Cultures Series takes place June through December, with the series finalized in the last week of December. There are few expenses associated with this program, as most contracts are for a 50/50 split of the house earnings. The series is evaluated throughout its run, with the results tabulated with the rest of the season in June and July.
Evaluation Outputs

12 acts each season Viewed by 1,800 patrons each season Patrons will feel more connected to the culture on display Patrons will find a greater respect for the culture on display Patrons will acquire a well-rounded knowledge of cultures other than their own Patrons will feel more connected with the world around them Millville and the surrounding areas will become more tolerant of cultures other than their own HCT will become the leading producing company in New Jersey

Short-term outcomes

Intermediate outcomes

Long-term outcomes

Ar ma to | H olly Ci ty The a tre |6 Intended Outcomes Indicators Data Sources Data Collection Methods

Patrons will feel more connected to the culture on display

Patrons express this connection

Survey

Patrons will find a greater respect for the culture on display

Patrons express this respect

Survey

Patrons will acquire a well-rounded knowledge of cultures other than their own

Patrons have greater knowledge

Survey

Surveys will be included with each Playbill; patrons will be encouraged to fill them out, and the results tabulated Surveys will be included with each Playbill; patrons will be encouraged to fill them out, and the results tabulated Surveys will be included with each Playbill; patrons will be encouraged to fill them out, and the results tabulated Surveys will be included with each Playbill; patrons will be encouraged to fill them out, and the results tabulated Media will be monitored daily for reports of intolerance Interaction with the public

Patrons will feel more connected with the world around them

Patrons feel connected to cultures other than their own

Survey

Millville and the surrounding areas will become more tolerant of cultures other than their own

Reports of intolerance will decrease Public response

Media reports Observation, casual interview

HCT will become the leading producing company in New Jersey

Public response

Discover Jersey Arts Peoples Choice Awards Recognized as such by Media reports an outside source

The awards are run by Discover Jersey Arts Media will be monitored daily for mention of HCT

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Summer Camp
HCT hosts a yearly 10-week free summer camp for promising disadvantaged youths. Focusing on what happens in their daily lives and the issues that affect them most, the students will learn to express themselves through the various performing arts music, dance, and theatre as well as through writing and composition. The program culminates in a performance organized, directed, and curated by the students themselves. More than any other program at HCT, the summer camp serves to fulfill the greatest portion of their mission. The camp brings people together through the love of the performing arts, it incubates new works, it fosters understanding by bringing together students of various backgrounds, and it educates and inspires the youth of Millville and the surrounding areas. Planning for the summer camp begins in October, with the camp running June through August. Sponsorships are solicited at the rate of $2,250: the cost to sponsor one camper. Forty students are selected and notified at the end of April. The camp is evaluated continuously while it runs, with the results tabulated in September.
Evaluation Outputs

Between 20-40 students will participate in a 12-week summer-long program The summer will culminate with the students performance over three nights in September The students will each generate between 6 and 12 new artistic works over the course of the program The students will experience a greater understanding of themselves The students will gain a greater awareness of their place in the world The students will experience a sense of connection to one another Better grades from student participants Better school attendance from student participants A higher percentage of students involved in the arts at their schools Students will experience a life-long love of art Students will experience a higher level of community involvement throughout life Students will attain higher levels of leadership within their careers and their personal lives

Short-term outcomes

Intermediate outcomes

Long-term outcomes

Ar ma to | H olly Ci ty The a tre |8

Intended Outcomes The students will experience a greater understanding of themselves

Indicators Throughout the program, their artistic output will become more personal

Data Sources Portfolio/Performance review

Data Collection Methods The students portfolio and performance will be reviewed at the beginning and following the program The students portfolio and performance will be reviewed at the beginning and following the program Distribute and tabulate surveys pre- and postprogram

The students will gain a greater awareness of their place in the world

Throughout the program, the students will express an understanding of the world through their art

Portfolio/Performance review

The students will be asked about how they feel about their place in the world, and, throughout the program, their understanding will improve The students will experience a sense of connection to one another The students involved in the program will become close friends

Survey

Observation

Student interaction will be monitored throughout the program, and collaboration between students previously unconnected to one another will be encouraged Distribute and tabulate surveys pre- and postprogram

The students will indicate stronger friendships within the program

Survey

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Intended Outcomes Better grades from student participants

Indicators Students receive better grades in the school year following the program

Data Sources School records

Data Collection Methods Compare the students grades in the year before the program with the year after the program The students school attendance record from the year prior to the program is compared to their attendance record in the year following the program The percentage of students The students, as much as possible, will be sent a survey every five years following the program, and the results tabulated The survey will be mailed and tabulated

Better school attendance from student participants

Students have fewer school absences in the year following the program over the previous year

School records

A higher percentage of students involved in the arts at their schools

Better school programs with higher involvement

School records

Students will experience Life-long arts a life-long love of art participation and involvement

Periodic survey

Students will experience The students will be a higher level of active in their community communities involvement throughout life

Periodic survey

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Intended Outcomes Students will attain higher levels of leadership within their careers and their personal lives

Indicators The students in the program will attain relatively advanced levels of responsibility and income

Data Sources Periodic survey

Data Collection Methods The survey will be mailed and tabulated

Internships
As part of their commitment to education, HCT has a successful internship program. Interns are drawn from colleges throughout New Jersey, Pennsylvania, and Delaware. Four production interns are selected each year; they act as ASMs and board operators for the show and receive a weekly stipend ($424.50). Interns are recruited year-round for 39-week internships. continuously, with the results tabulated in August.
Evaluation Outputs

The program is evaluated

4 interns each season Interns will learn the details of producing professional theatre Interns will embark on a career in theatre Interns will have successful careers in the arts
Indicators Data Sources Data Collection Methods

Short-term outcomes

Intermediate outcomes

Long-term outcomes

Intended Outcomes

Interns will learn the details of producing professional theatre Interns will embark on a career in theatre

Interns possess more knowledge postprogram Interns leave HCT ready for a career

Exam Survey

Exams will be administered before and after the program Surveys will be administered before and after the program

A r m a t o | H o l l y C i t y T h e a t r e | 11 Intended Outcomes Indicators Data Sources Data Collection Methods

Interns will have successful careers in the arts

Interns have a job in theatre upon completion of the program Interns continue working in the arts

Intern reports

Informal interview of interns Surveys will be distributed to former interns every five years

Survey

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Budget
Expenses
Salaries Artistic Director Executive Director Development Director Marketing Director Bookkeeper # Weeks Volunteers 7 39 Tech Director 1 39 Actors 52 6 Interns 4 39 Camp Director of Education Camp Artists 4 10 Equipment rental Supplies Incubator Internship expenses World Cultures expenses Insurance Facilities maintenance Legal, accounting Equipment Supplies Printing and copying Telecommunications Travel and meetings Marketing and advertising Concessions expenses Fundraisers and special events Show Expenses 9 TOTAL EXPENSES $ 250,000 $ 80,000 $ 60,000 $ 45,000 $ 40,000 $ 25,000 $ $ $ $ Salary 641 789 566 425
1 2 2 2

$ 174,993 $ 30,771 $ 176,592 $ 66,222 $ 83,810

789

$ 40,000 $ 31,560 $ 10,000 $ 2,250 $ 21,000 $ 10,000 $ 25,000 $ 36,000 $ 21,600 $ 5,000 $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 100,000 $ 12,150 $ 3,000 $ 270,000 $ 1,292,138

$ 30,000

1 20 Hours/week*2010 NJ prevailing wage of $25.64 (IndependentSector.org 2011) 2 LORT Category D wage (ActorsEquity.org 2009)

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Income
Contributed Income Foundations Foundation A Foundation B Foundation C Corporations Corporation A Corporation B Individuals Sponsorships for World Cultures Sponsorships for Camp 40 Fundraisers and Events Volunteers Earned Income 71.35% Ticket Sales Season Single Opening Night (100% cap.) Preview Night (100% cap.) World Cultures Ticket Fees Maintenance Fees Advertising Concession sales TOTAL INCOME CHANGE IN NET ASSETS Figures Used in Calculations 300 Regular Tickets sold 50% Regular Ticket Price 135 Total 9 Open. Night $ 50 12 WC $ 25 Previews $ 18 $ 370,213 $ 50,000 $ $ $ $ $ 25,000 20,000 5,000 $ 2,500 2,500 $ 10,220 $ 25,000 $ 90,000 $ 15,000 $ 174,993 $ 921,925 $ 828,225 $ 70,875 $ 551,250 $ 135,000 $ 48,600 $ 22,500 $ $ $ $ 21,600 21,600 10,000 40,500 $ 1,292,138 $ 0 5,000

2,250

Seats Capacity Regular Perf. Opening/Preview World Cultures Perf

20,250 $ 35 $ 708,750 $ 135,000 $ 22,500 $ 48,600

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Monthly Profit and Loss

Expenses
Performance Thoreau Menagerie # of Actors 11 7 Weeks of Perf 3 3 Rehearsal Menagerie # of Actors 4 Weeks of Reh. 3 Tech Dir. Weeks 4 4 FY2013 April May Expenses Salaries Artistic Director $ 6,667 $ 6,667 Executive Director $ 5,000 $ 5,000 Development Director $ 3,750 $ 3,750 Marketing Director $ 3,333 $ 3,333 Bookkeeper $ 2,083 $ 2,083 Tech Director $ 3,156 $ 3,156 Actors $ 25,470 $ 11,886 Internship stipend $ 6,792 $ 6,792 Camp Director of Education $ 3,333 $ 3,333 Camp Artists $ - $ Equipment rental$ - $ Supplies $ - $ Incubator $ 1,000 $ 1,000 Internship expenses$ 833 $ 833 World Cultures expenses $ 4,000 $ 4,000 Insurance $ 3,000 $ 3,000 Facilities Maintenance $ 1,800 $ 1,800 Legal, accounting Equipment $ 100 $ 100 Supplies $ 100 $ 100 Printing and copying $ 100 $ 100 Telecommunications $ 100 $ 100 Travel and meetings $ 100 $ 100 Marketing and advertising $ 12,000 $ 12,000 Concessions expenses $ 1,350 $ 1,350 Fundraisers and Events $ - $ Show Expenses $ 30,000 $ 30,000 TOTAL EXPENSES $ 114,068 $ 100,484 Camp Aliens 3 4 Italian 5 4 Italian Exonerated 5 10 2 2 4 4 Sept. Oct. Exonerated Tuna Original Equus Five Years Pillow Glengarry 10 2 6 10 2 7 7 4 3 4 3 3 3 3 Tuna Original Equus Five Years Pillow Glengarry 2 6 10 2 7 7 3 2 3 3 3 3 5 3 4 4 5 4 3 FISCAL YEAR 2014 Nov. Dec. January February March April May 52 31

Aliens 3 2 3 June July August

39

YTD

FY2015 June

$ $ $ $ $ $ $ $

6,667 5,000 3,750 3,333 2,083 -

$ $ $ $ $ $ $ $

6,667 5,000 3,750 3,333 2,083 -

$ $ $ $ $ $ $ $

6,667 5,000 3,750 3,333 2,083 2,367 3,396 5,094

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

6,667 5,000 3,750 3,333 2,083 3,156 12,452 6,792 3,333 1,000 833 1,444 3,000 1,800

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

6,667 5,000 3,750 3,333 2,083 3,156 22,640 6,792 3,333 1,000 833 1,444 3,000 1,800

$ 6,667 $ 5,000 $ 3,750 $ 3,333 $ 2,083 $ 3,945 $ 26,036 $ 8,490 $ $ $ $ $ $ $ $ $ 3,333 1,000 833 1,444 3,000 1,800

$ 6,667 $ 5,000 $ 3,750 $ 3,333 $ 2,083 $ 2,367 $ 10,188 $ 5,094 $ $ $ $ $ $ $ $ $ 3,333 1,000 833 1,444 3,000 1,800

$ 6,667 $ 5,000 $ 3,750 $ 3,333 $ 2,083 $ 3,156 $ 30,564 $ 6,792 $ 3,333 $ $ $ $ 10,000 $ 833 $ 1,444 $ 3,000 $ 1,800 $ 100 $ 100 $ 100 $ 100 $ 100 $ 9,000 $ 1,350 $ $ 30,000 $ 122,606

$ 6,667 $ 5,000 $ 3,750 $ 3,333 $ 2,083 $ 3,156 $ 20,376 $ 6,792 $ $ $ $ $ $ $ $ $ 3,333 1,000 833 1,444 3,000 1,800

$ 6,667 $ 5,000 $ 3,750 $ 3,333 $ 2,083 $ 3,945 $ 15,282 $ 8,490 $ $ $ $ $ $ $ $ $ 3,333 1,000 833 4,000 3,000 1,800

$ 6,667 $ 5,000 $ 3,750 $ 3,333 $ 2,083 $ 3,156 $ 23,772 $ 6,792 $ $ $ $ $ $ $ $ $ 3,333 1,000 833 4,000 3,000 1,800

$ 6,667 $ 5,000 $ 3,750 $ 3,333 $ 2,083 $ 2,367 $ 11,886 $ 5,094 $ $ $ $ $ $ $ $ $ 3,333 1,000 833 4,000 3,000 1,800

$ 80,000 $ 60,000 $ 45,000 $ 40,000 $ 25,000 $ 30,771 $ 176,592 $ 66,222 $ 40,000 $ 31,560 $ 10,000 $ 2,250 $ 21,000 $ 10,000 $ 25,000 $ 36,000 $ 21,600 $ 5,000 $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 100,000 $ 12,150 $ 3,000 $ 270,000

$ $ $ $ $ $ $ $

6,667 5,000 3,750 3,333 2,083 -

$ 3,333 $ 10,520 $ 3,333 $ 750 $ 1,000 $ 833 $ 1,444 $ 3,000 $ 1,800 $ 100 $ 100 $ 100 $ 100 $ 100 $ $ $ 3,000 $ $ 50,348

$ 3,333 $ 10,520 $ 3,333 $ 750 $ 1,000 $ 833 $ 1,444 $ 3,000 $ 1,800 $ 100 $ 100 $ 100 $ 100 $ 100 $ $ $ $ $ 47,348

$ 3,333 $ 10,520 $ 3,333 $ 750 $ 1,000 $ 833 $ 1,444 $ 3,000 $ 1,800 $ 5,000 $ 100 $ 100 $ 100 $ 100 $ 100 $ 9,000 $ $ $ $ 72,205

$ 100 $ 100 $ 100 $ 100 $ 100 $ 9,000 $ 1,350 $ $ 30,000 $ 95,494

$ 100 $ 100 $ 100 $ 100 $ 100 $ 9,000 $ 1,350 $ $ 30,000 $ 105,682

$ 100 $ 100 $ 100 $ 100 $ 100 $ 9,000 $ 1,350 $ $ 30,000 $ 111,565

$ 100 $ 100 $ 100 $ 100 $ 100 $ 9,000 $ 1,350 $ $ 30,000 $ 90,743

$ 100 $ 100 $ 100 $ 100 $ 100 $ 10,000 $ 1,350 $ $ 30,000 $ 104,418

$ 100 $ 100 $ 100 $ 100 $ 100 $ 12,000 $ 1,350 $ $ 30,000 $ 106,367

$ 100 $ 100 $ 100 $ 100 $ 100 $ 12,000 $ 1,350 $ $ 30,000 $ 112,370

$ 100 $ 100 $ 100 $ 100 $ 100 $ 12,000 $ 1,350 $ $ 30,000 $ 97,997

$ 1,117,145

$ 3,333 $ 10,520 $ $ $ 1,000 $ 833 $ 1,444 $ 3,000 $ 1,800 $ $ 100 $ 100 $ 100 $ 100 $ 100 $ $ 1,350 $ 3,000 $ $ 47,614

A r m a t o | H o l l y C i t y T h e a t r e | 15 Income

FY2013 April May Contributed Income Foundations Corporations $ 2,500 Individuals Sponsorship for WC Sponsorships for $ Camp 22,500 Fundraisers and Events Earned Income Ticket Sales Season Single $ 61,250 Opening Night$ 15,000 Preview Night $ 5,400 World Cultures $ 7,500 Ticket Fees $ 1,800 Maintenance Fees$ 1,800 Advertising Concession sales $ 4,500 TOTAL INCOME $ 122,250 CHANGE IN NET ASSETS $ 8,182 $ 229,338 $ 237,520

June

July $ 25,000 $

August

Sept.

Oct. $ 20,000

FISCAL YEAR 2014 Nov. Dec. January $ $ 2,555 $ 5,110 $ 4,500 5,000

February

March

April

May $ $ $ $ $ $

YTD
50,000 5,000 10,220 25,000 90,000 15,000

FY2015 June

2,500 $ 1,022 $ 1,533 $ 25,000 $ 4,500

2,500

$ 45,000 $ 15,000

$ 13,500

$ 22,500

$ 45,000

$ 15,000

$ 14,175 $ 61,250 $ 15,000 $ 5,400 $ 7,500 $ 1,800 $ 1,800 $ 4,500 $ 142,250 $ 41,766 $ 237,520 $ 279,286

$ 21,263

$ 35,438 $ 61,250 $ 15,000 $ 5,400 $ 61,250 $ 15,000 $ 5,400 $ $ 1,800 1,800 $ 61,250 $ 15,000 $ 5,400 $ $ 1,800 1,800 $ 61,250 $ 15,000 $ 5,400 $ $ 1,800 1,800 $ 61,250 $ 15,000 $ 5,400 $ $ 1,800 1,800 $ 61,250 $ 15,000 $ 5,400 $ $ 1,800 1,800 $ 61,250 $ 15,000 $ 5,400 $ 7,500 $ 1,800 $ 1,800 $ 4,500 $ 110,750 $ 4,383 $ 220,770 $ 225,153 $ 61,250 $ 15,000 $ 5,400 $ 7,500 $ 1,800 $ 1,800 $ 4,500 $ 122,250 $ 9,880 $ 225,153 $ 235,033 $ 61,250 $ 15,000 $ 5,400 $ 7,500 $ 1,800 $ 1,800 $ 4,500 $ 142,250 $ 44,253 $ 235,033 $ 279,286

$ $ $

1,800 1,800 3,333

$ $ $

1,800 1,800 3,333

$ $ $

1,800 1,800 3,333

$ $

1,800 1,800

$ 36,108

$ 53,196

$ 44,871

$ 4,500 $ 90,772

$ 4,500 $ 111,283

$ 4,500 $ 92,305

$ 4,500 $ 94,860

$ 4,500 $ 99,250

$ 4,500 $ 119,250

$ 70,875 $ 551,250 $ 135,000 $ 48,600 $ 22,500 $ 21,600 $ 21,600 $ 10,000 $ 40,500

$ 61,250

$ $

1,800 1,800

$ 1,117,145
$ 0

$ 4,500 $ 84,350 $ 36,736 $ 279,286 $ 316,022

$ (14,239) $ 5,848 $ 279,286 $ 265,047 $ 265,047 $ 270,895

$ (27,334) $ (4,722) $ 5,601 $ 270,895 $ 243,561 $ 238,838 $ 243,561 $ 238,838 $ 244,439

$ (19,260) $ 4,117 $ 244,439 $ 225,179 $ 225,179 $ 229,295

$ (23,356) $ 14,832 $ 229,295 $ 205,939 $ 205,939 $ 220,770

A r m a t o | H o l l y C i t y T h e a t r e | 16

Fifteen-Month Planner
2013 FY2013 April May
Mainstage Productions Mainstage Rehearsal Mainstage Planning Mainstage Auditions World Cultures World Cultures Planning Evaluate MS and Tours Summer Camp Summer Camp Planning Summer Camp Spon. Evaluate Summer Camp Internships Recruit Interns Evaluate Internship Incubator Incubator Search Evaluate Incubator Systems replacement Solicit Ads for ad book Foundation A App. Foundation B App. Foundation C App. Corporation A App. Corporation B App. Annual Campaign Gala Planning Financial Stmts. Prep
A B C D

2014 Sept FISCAL YEAR 2014 Oct Nov Dec Jan Feb March April FY2015 May June

June

July

August

Research Options E J M F

Secure Funding

M K H C G L E F G H I Ad book to printer Foundation C application due Audit Corporation B application due World Cultures Season Announced J K L M Foundation A application due Corporation A application due Gala invitations mailed Foundation B application due C

Artists in place/Students selected Season Announced Gala takes place Interns finalized

A r m a t o | H o l l y C i t y T h e a t r e | 17

Calendar

A r m a t o | H o l l y C i t y T h e a t r e | 18

Works Cited
ActorsEquity.org. Minimum Salaries - LORT Agreement. February 23, 2009. www.actorsequity.org/agreements/agreement_info.asp?inc=031 (accessed March 8, 2013). IndependentSector.org. Independent Sector's Value of Volunteer Time. 2011. http://www.independentsector.org/volunteer_time (accessed March 5, 2013).