A STUDY ON EFFECTIVENESS OF ADVERTISEMENT WITH SPECIAL REFERENCE TO JOSCO JEWELERS PALAKKAD A Project Report Submitted to the

UNIVERSITY OF CALICUT, KOZHIKODE In Partial Fulfillment of the requirement for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Submitted By

ARUN KRISHNAN. P (Reg. No:-JCETMBAOO6)

Under the Guidance of GUIDE NAME

JAWAHARLAL BUSINESS SCHOOL @ JCET Jawaharlal College of Engineering & Technology, Lakkidi Mangalam (p o), Ottapalam, Palakkad -679 301
JAWAHARLAL BUSINESS SCHOOL @ JCET

Jawaharlal College of Engineering & Technology, Lakkidi Mangalam (p o), Ottapalam, Palakkad -679 301

DECLARATION
I, Arun Krishnan.P, hereby declare that the project report entitled A STUDY ON
EFFECTIVENESS OF ADVERTISEMENT WITH SPECIAL REFERENCE TO JOSCO JEWELERS PALAKKAD submitted to the University of Calicut in partial fulfillment of

the requirements for the award of the degree of the Master of Business Administration is a record of original work done by me during August 1st to 21st under the guidance of Mr.Sujith Sebastian, Jawaharlal Business School @ JCET. I also hereby declare that this project has not been submitted at any time to any other University or institute for the award of any degree/diploma/fellowship or other titles.

Place: Date: FORWARDED

Signature

ADVISOR

PRINCIPAL

JAWAHARLAL BUSINESS SCHOOL @ JCET Jawaharlal College of Engineering & Technology, Lakkidi

Mangalam (p o), Ottapalam, Palakkad -679 301

Mr. SUJITH SEBSTIAN, MBA.

Date:

CERTIFICATE

This is to certify that this Project report submitted in partial fulfillment of the requirement of the degree of Master of Business Administration of the University of Calicut is a record of Bonafide project work conducted by Mr. Arun Krishnan. p under my supervision and guidance and no part of this project report has been submitted earlier for the award of any degree of any University and this report has not been published in part or full in any other magazine or journal.

Signature of the Project Guide

ACKNOWLEDEMENT

I take this opportunity to express my gratitude to all persons who have held hands with me till the successful completion of my Project Report. First and foremost, I thank God for having bestowed his blessing on me to complete this Dissertation Work. It is my privilege and great pleasure to express my sincere and heart full thanks to Adv.P.KRISHNADAS, B.A., L.L.B., MBA, DEM.., and Managing Trustee, Nehru group of Institutions Kerala and Tamilnadu, for giving opportunity to study in this prestigious institution. I express my sincere gratitude to Dr.A.S.DEVARAJA. B.E, M.TEC. PhD., HINDI RATNA the principal of Jawaharlal College of engineering and technology, permitting me to undergo this institutional training. I would like to express my thanks to ADVISOR Prof. K.P.C. NAIR, for all facilities extended to me in accomplishing this industrial visit. I would like to express my thanks to prof.Dr.M.RAJAN.LLB.MA. MBA.PhD. I am extremely thankful to MR. SUJITH SEBASTIAN, MBA lecturer of MBA department, who gave me guidance and suggestions for the preparation of this institutional training report. I would like to express my gratitude to KERALA SOAPS, CALICUT especially to Mr.-------- (managing director) and all other staffs for their co-operation and providing me the necessary information. I would like to express my gratitude to the faculty of MBA Department for their help and valuable support in the completion of the work. I extend my profound gratitude to my loving parents, friends as well as my wellwishers whose limitless love, affection, care, prayer and suggestions helped me throughout my Research work.

(Student Name) TABLE OF CONTENTS

CHAPTER NO. I II III 1 1.1 1.2 1.3 1.4 2 3 3.1 List of Tables List of Figures List of Abbreviations Introduction Organisation Profile 1.1 Research Problem 1.2 Objectives of the study 1.3 Research Methodology Review of Literature Data analysis

TITLE

PAGE NO

Analysis of Descriptive Statistics

4 5 6 7

Regression Summary, Findings and Recommendations. Reference Appendix