Product Name

Minute Maid (Juice Boxes)

Titles: Coolvetica
Style: Regular Size: 30 pt Color: Black or white

Target Group Brief history

Outside an Orange #ff803a RGB: 255, 128, 58

Pantone: 1575 C CMYK: 0, 62, 84, 0

Kids and Young Adults (ages 3-30)

Body Copy: Minion Pro

Style: Regular Size: 12 pt Color: Black Leading between title and body: 16 pt

This company was created by Coca-Cola. Starting in 1945, Minute Maids name was chosen because of how easy and fast it was to prepare and drink their products. In 1960 Minute Maid and Coca-Cola teamed up, and buisness boomed ever since then. They created chilled drinks, frozen preparable drinks, and dozens of different flavors. As time went on, they added more nutrition to the drinks and changing their look. Their most recent changes have been in lighter drinks that have great flavor with fewer calories.

Inside an Orange Pantone: 1355 C #ffbc60 CMYK: 0, 30, 71, 0 RGB: 255, 188, 96 Inside an Apple Pantone: 600 C #f0ffb9 CMYK: 7, 0, 34, 0 RGB: 240, 255, 185 Leaf Green #498308 RGB: 73, 131, 8 Lime Green Pantone: 381 C #c6e72d CMYK: 27, 0, 95, 0 RGB: 198, 231, 45 Black #000000 RGB: 000 Pantone: 426 C CMYK: 75, 68, 67, 90 Pantone: 032 C CMYK: 0, 100, 82, 0 White #ffffff RGB: 255, 255, 255 Pantone: 7541 C CMYK: 0, 0, 0, 0 Pantone: 381 C CMYK: 75, 27, 100, 12

Gradients

Big Idea

Lighter color towards center of fruit design Do not use gradient colors that arent the same color (no red with green, black with orange, etc)

Simplicity has a great way of grabbing attention. Kids want something tasty and something fun, while parents want something inexpensive and something healthy. My redesign will incorperate all of those ideas into one unique design. Instead of the stereotypical box shape of a juice box, the box will be the shape of a trapezoid. This is meant to make it look like an actual slice of fruit, with the color and the picture on the box being the flavor of the drink. I plan to advertise this design through my websites/ blogs, through the book in this class, and through presentations. This design will sell more than the original design because it has a look that grabs attention on the outside, and a taste and health benefit that will grab attention on the inside. plan on advertising your new redesigned product. Also include how your redesign and advertising will increase sales.)

Watermelon #f60034 RGB: 246, 0, 52

Used for all products.

Colored

Color: Can change to color of fruit flavor Gradient: Darker color on the right of gradient

Color

Flat Package

Strip Design

Keep strip proportionate Must be larger than the logo when used as a design Position: Always pointing down to content

The black lines in this design are just visual help to see where the folds will be. They wont actually be printed onto the package.

Only used for drafts, black and white prints, when faxed, or if fruit color is white.

B&W

No text directly tangent to the logo Can be placed on a black background Do not crop logo in any way

Positioning Logo Size for Juice Box

The base of logo must be 1 inch wide

Words on the Logo

Words only may be used on occasion if the complete logo is present somewhere else.

Before and After

Photography
All photos on this spread were from the photoshoot. I used paper, and wood for the backdrops, and both natural and artificial lighting.