Professional Documents
Culture Documents
March 4, 2009
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IN AFTRA'S FIELD.
SUSAN NATHE & ASSOC. COMMERCIAL PERFORMERS CORP. (323) 653-7573 (CTMChF*)
1801 Century Park E., 24th Fl. Los Angeles 90067 MuA)
Let's face it, trying to get an agent in this town is no day at the beach (unless, of course, you
happen to run into one there). There are hundreds of talent agencies of various types and sizes out
there. Finding the one agent that is right for you is a formidable task. It involves dedication,
persistence. .. and a game plan!
TARGETING AGENTS
•. Determine what your interests and needs are. Then target those agencies on the
AFTRA franchised agency list who indicate they represent your type and the field
you are interested in. The agents on this .list are signed to AFTRi\'S Regulations
Governing Agents (Rule 12-C). TIris means they are licensed by the State of
California and are accountable to AFTRA. .
•. . There are publications for sale at such theatrical bookstores as Samuel French and·
Larry Edmunds which provide information on the background of the talent agencies
.in the Los Angeles and Orange County areas. Be sure to check with the unions to
verify that the agency is union franchised. Remember, AFTRA members are
required to sign only with a franchised agent.
e. To find out the clients of a particular agency you can check the client list at the
Academy Players Directory.
e. Ask your performer friends which agent they are with and see if they can put in a
word for you with their agent, or refer you to another reputable agent.
GET INVOLVED
•. Performers often fmd agents through friends and fellow performers. Get involved
with activities that will put you in touch with other performers, such as workshops
and AFTRA membership meetings, casting showcases, and special seminars. For
information regarding AFTRA's showcases, call (323) 634-8262.
•. Agents want experience. Many agents will consider taking on new clients only if
they have a strong theatrical background. Get involved in a play or a showcase and
send invitations to your targeted agents. Many agents periodically attend plays and
showcases to scout new talent.
• Even without an agent, there are things you can do to get jobs on your own: Check
the Trades (Daily Variety, Hollywood Reporter, Drama-Logue) for casting calls,
obtain an AFTRA show sheet and contact casting agencies directly, call AFTRA's
Casting & Information line (323) 634-8263.
SUBNnTAPPROPRIATELY
•. All resumes are not created equal. Tailor your resume to the specific area of
representation in which you are interested (i.e. If you are looking for a commercial
agent, list your commercials credits first). Always keep your resume current, and
from theatrical agents. If you have a film or tape of yourself you may want to
•. An audio demo tape should generally not exceed 3 minutes. The purpose ofthe tape
•. Always send your submission to a specific person at the agency. Indicate in your
cover letter that yo,u are seeking representation and state why you would like to be
represented by them.
•. Keep notes of the agents you submitted your pictures and resume to, as well as the
date ofsubmission and any response or comments they may have had.
Now that you've got that interview, make the most of it. If you've done your homework you'll
already know hislher reputation in the industry, connections, background, possibly some clients.
But it is a good idea to check these out again. Ask questions. INTERVIEW YOUR AGENT.
Your agent works for you and you work for your agent. The ideal relationship will be satisfYing
and beneficial for both parties. .
Parents; please bear in mind that this industry is highly competitive. It's physically and emotionally
demanding on everyone, but particularly so on children. It is advised not to get children involved
unless they really want to get involved, and unless you are willing to devote the great deal of time
and effort necessary to your child's career. If so, take full responsibility by reading all contracts and
documents thoroughly andfarniliarizing yourself with special regulations and laws that apply to
children.
BREAK A LEG!