Taha Khan

Mobile: +97150 3665898

E-mail: ktakhan@hotmail.com

Marketing & Advertising Industry Professional

Well qualified and experienced Marketing Professional with proven working knowledge in
the field of advertising / marketing management, business development, implementing
marketing strategies and plans and client relations with capability of handling advertising
duties. Career record of achieving revenue targets and capability to perform under tight
schedule. A dedicated, result driven and self motivated team player with clear business
vision. Possess good presentation, client convincing, negotiation, decision making,
promotion, communication, interpersonal and PC skills.

PROFESSIONAL EXPERIENCE

Strategic Planner April 07-Present

Viola Communications, UAE

Supervisor -Entertainment Department Oct 06-Feb 07

Cardiff Unviersity Students Union, UK

Customer Service Jun 06-Sep 06

Vodafone, Cardiff, UK

Direct Marketing Officer Mar 06-May 06

Cobra-Progressive Global, Cardiff, UK

Marketing Executive Aug 03-Jun 04

Freplaz-LSM Textile Industries, Pakistan

Marketing Manager Jan 00-Dec 02

Digital Interactive, Pakistan

EDUCATION

Master of Science in Strategic Marketing 2005

Cardiff University, United Kingdom

Masters in Business Administration – Marketing 2003

Hamdard University, Karachi, Pakistan

Bachelor in Business Administration 2001

Hamdard University, Karachi, Pakistan

Diploma in Direct & Interactive Marketing 2006

The Federation of European and Interactive Marketing (FEDMA)

ACHIEVEMENTS

• Achieved maximum client satisfaction in international clients and generated new

business through product marketing and its benefits.
• Achieved set goals within parameters of cost, quality, profitability and resource
utilisation.
• Successfully achieved marketing plan which results to the increase in business.

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• Proven work skills in strategic planning, integrated marketing communications,
marketing management, marketing research, preparing marketing plan, international
marketing and analysing buyer behavior.

Taha Khan

AREAS OF EXPERTISE
Advertising – Product-Service
• Gather and organize information to plan advertising campaigns.
• Capability to develop and execute advertising policies and strategies for organizations.
• Plan and prepare advertising and promotional material to increase sales of products or
services, working with customers, company officials, sales departments and advertising
agencies.
• Confer with department heads and/or staff to discuss topics such as contracts, selection
of advertising media, or product to be advertised. Coordinate with media to disseminate
advertising.
• Identify and develop contacts for promotional campaigns and industry programs that
meet identified buyer targets such as dealers, distributors, or consumers.
• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other
promotional material for adherence to specifications.
• Consult publications to learn about conventions and social functions and to organize
prospect files for promotional purposes. Read trade journals and professional literature
to stay informed on trends, innovations, and changes that affect media planning.

Marketing Functions
• Identify new potential clients and territory to expand sales and market share
successfully.
• Maintain effective client communication, solving client complaints and manage
administration.
• Develop and identify new business opportunities in the market.
• Determine goods to be sold, and set prices-credit terms, based on forecasts of customer
demand.
• Extensive market research for new product launch, product positioning & development.
• Maintain and ensure brand leadership through constant analysis and interaction with
distributors.
• Build the company’s product presence in slow moving markets by analysing
opportunities and developing goals accordingly.
• Conduct market research and keep a close eye on the competitor’s activity in order to
take relevant actions for maintaining business volumes and consistent growth.

PROVEN JOB ROLE

Strategic Planner, Viola Communications, UAE

• Performing business case analyses, independent cost analyses and risk assessments.
• Delivering studies to develop business plans.
• Studying market and providing plans to clients.
• Analyzing data gathered, to develop and implement recommendations.
• Recommending solutions, and working with directors to implement appropriate
changes.
• Clients served include Al Qudra Holding, Al Qudra Real Estate, Al Ain Sports Club, Abu
Dhabi Municipality, Connection Real Estate, Diamond Developers & iHouse “Brazil.”

Supervisor, Cardiff University Students Union, UK

• Supervised box office for internal/external venues and UK based band gigs like NME,
Kaiser Chief, Bloc Party, Kerrang, Kasabians, Magic Number etc.

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• Managed finances and staff work procedures in the box office.

Customer Service, Vodafone, UK

• Interacted with customers to provide information in response to inquiries about
products-services.
• Performed products selling and service direct to consumers, corporate and potential
clients.
• Presented products as per client need, convinced clients to improve sales and
answered queries.
Direct Marketing Officer, Cobra-Progressive Global, UK
• Performed direct marketing of Carphone Warehouse telephone landline product “Talk
Talk.”
• Achieved the sales target set by the management through product promotion and
market campaign of clients’ products.
• Responsible for the sales of the entire assigned territory for targeted sales drive.
Marketing Executive, Freplaz-LSM Textile Industries, Pakistan
• Conferred or consulted with clients, department head, team mates and business
owners to plan business marketing strategies, future planning, defeating competition,
developing business development action plan, service promotions and strategies to
secure market share.
• Promoted sales in the international market and get maximum benefit from range from
clients.
• Analyzed and formulated marketing concept and opportunities to boost sales in order
to increase the business and managed marketing budgets.
• Managed business interactions in respect to international clients.
• Dealt with major international clients in USA and Europe. Such clients include Wal-Mart,
JC Penny, Mudd, Chesterfield, Haband, 3sixty5, GDC, Oury and Theraline.

Taha Khan
Marketing Manager, Digital Interactive
• Manage product advertising of client’s products-services, offers and product
presentations through utilizing ATL & BTL methods.
• Conducted promotions, presentation-demonstration and monitored market activities.
• Provided consultation and development of clients’ image for targeted market.
Entrepreneur, Clicksnshop
• Developed entrepreneurial business and handled online advertisement of clients’
products.
• Advertised product range of acquired MNC clients.
• Promoted clients’ products information along with different price packages offered to
various clients such as Toyota, Suzuki, Citizen Watches, LG, Phillips, HinoPak, Rose
Beauty Parlor, Aijaz, Junaid Jamshed, etc.

PUBLICATIONS-RESEARCHS
• Marketing practices, GEO Television Network
• Management Practices, Pepsi
• TQM practices, Toyota
• Sales Management Practices at Siemens
• Marketing Plan: Charity Organization-Save the Children “ School Link”
• Marketing success story “Electronic Arts: EA it’s in the name”
• Cost plus pricing on “How manufacturer price products”
• Data Mining “Adaptation of direct marketing activities by retail chains in U.K”

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• Strategic Management practices, Karachi Port Trust
• Case Study: Sparrow Airline penetration in Middle East
• Financial analysis of 10 years annual reports of Gadoon Textile Mills.

SUMMER TRAININGS
• Conducted a research survey for Bridgestone Tires through I.C.S. Co. Ltd. Dubai Branch,
UAE.
• Internee at Pressed Steel Industries (Pak Suzuki Automobiles Vendors) for two months.

PC SKILLS

• MS Access, Vista/XP , Adobe Photoshop, Adobe Image Ready, Adobe Acrobat,

Macromedia, Director, Macromedia Dream Weaver and Macromedia Free Hand
• MS Office (Word, Excel, PowerPoint), Internet and E-mail applications

PERSONAL DETAILS

Nationality: Pakistan Date of Birth: 11th Oct 1980 Marital Status:

Single
Language: English & Urdu Visa Status: Residence Visa

REFERENCES

1. Dr. John Pallister, Head of Marketing and Strategy, Cardiff Business School, Cardiff
University, UK
2. Mr. Fahad Siddiqui, AVP International Retail, Dubai Islamic Bank, UAE, +97150
2426082

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