Professional Documents
Culture Documents
Well qualified and experienced Marketing Professional with proven working knowledge in
the field of advertising / marketing management, business development, implementing
marketing strategies and plans and client relations with capability of handling advertising
duties. Career record of achieving revenue targets and capability to perform under tight
schedule. A dedicated, result driven and self motivated team player with clear business
vision. Possess good presentation, client convincing, negotiation, decision making,
promotion, communication, interpersonal and PC skills.
PROFESSIONAL EXPERIENCE
EDUCATION
ACHIEVEMENTS
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• Proven work skills in strategic planning, integrated marketing communications,
marketing management, marketing research, preparing marketing plan, international
marketing and analysing buyer behavior.
Taha Khan
AREAS OF EXPERTISE
Advertising – Product-Service
• Gather and organize information to plan advertising campaigns.
• Capability to develop and execute advertising policies and strategies for organizations.
• Plan and prepare advertising and promotional material to increase sales of products or
services, working with customers, company officials, sales departments and advertising
agencies.
• Confer with department heads and/or staff to discuss topics such as contracts, selection
of advertising media, or product to be advertised. Coordinate with media to disseminate
advertising.
• Identify and develop contacts for promotional campaigns and industry programs that
meet identified buyer targets such as dealers, distributors, or consumers.
• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other
promotional material for adherence to specifications.
• Consult publications to learn about conventions and social functions and to organize
prospect files for promotional purposes. Read trade journals and professional literature
to stay informed on trends, innovations, and changes that affect media planning.
Marketing Functions
• Identify new potential clients and territory to expand sales and market share
successfully.
• Maintain effective client communication, solving client complaints and manage
administration.
• Develop and identify new business opportunities in the market.
• Determine goods to be sold, and set prices-credit terms, based on forecasts of customer
demand.
• Extensive market research for new product launch, product positioning & development.
• Maintain and ensure brand leadership through constant analysis and interaction with
distributors.
• Build the company’s product presence in slow moving markets by analysing
opportunities and developing goals accordingly.
• Conduct market research and keep a close eye on the competitor’s activity in order to
take relevant actions for maintaining business volumes and consistent growth.
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• Managed finances and staff work procedures in the box office.
Taha Khan
Marketing Manager, Digital Interactive
• Manage product advertising of client’s products-services, offers and product
presentations through utilizing ATL & BTL methods.
• Conducted promotions, presentation-demonstration and monitored market activities.
• Provided consultation and development of clients’ image for targeted market.
Entrepreneur, Clicksnshop
• Developed entrepreneurial business and handled online advertisement of clients’
products.
• Advertised product range of acquired MNC clients.
• Promoted clients’ products information along with different price packages offered to
various clients such as Toyota, Suzuki, Citizen Watches, LG, Phillips, HinoPak, Rose
Beauty Parlor, Aijaz, Junaid Jamshed, etc.
PUBLICATIONS-RESEARCHS
• Marketing practices, GEO Television Network
• Management Practices, Pepsi
• TQM practices, Toyota
• Sales Management Practices at Siemens
• Marketing Plan: Charity Organization-Save the Children “ School Link”
• Marketing success story “Electronic Arts: EA it’s in the name”
• Cost plus pricing on “How manufacturer price products”
• Data Mining “Adaptation of direct marketing activities by retail chains in U.K”
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• Strategic Management practices, Karachi Port Trust
• Case Study: Sparrow Airline penetration in Middle East
• Financial analysis of 10 years annual reports of Gadoon Textile Mills.
SUMMER TRAININGS
• Conducted a research survey for Bridgestone Tires through I.C.S. Co. Ltd. Dubai Branch,
UAE.
• Internee at Pressed Steel Industries (Pak Suzuki Automobiles Vendors) for two months.
PC SKILLS
PERSONAL DETAILS
REFERENCES
1. Dr. John Pallister, Head of Marketing and Strategy, Cardiff Business School, Cardiff
University, UK
2. Mr. Fahad Siddiqui, AVP International Retail, Dubai Islamic Bank, UAE, +97150
2426082
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