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Top-Down Analysis of Investment Decision

Introduction

1. Objective of the study


Advocates of the top-down analysis believe that economy, market and the industry effect
have a significant impact on the total returns from individual stocks. Here we have
conducted a top-down analysis of Zeal BangIa Sugar Mills Ltd. and Shyampur Sugar Mills
Ltd. for taking decision regarding investment on the stocks of these companies.

2. Methodology of the study


For making top-down analysis we have used secondary data for the analysis. We have
collected the financial statements from both the companies. Moreover we have followed an
as-is process of analysis of the top-down approach. That is a three-step approach has
been followed in the analysis.

The remaining part of the report has been produced in seven chapters. Chapter 2, 3, 4 and
5 describes the basic three step of the top-down analysis. Chapter six demonstrates the
findings of our study followed by the suggestions in chapter seven. The last chapter at the
end of the report we have given our decision whether an investor should invest in these
companies in the current state of the economy we have assumed.

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Top-Down Analysis of Investment Decision

Analysis of the Economy


1. Variables Studied:
For following top down approach we initially consider the aggregate economy and market
and then we put our attention on industry and finally analyze our concerned firm & their
stock. Variables considered in the study of the economy are:
 GDP
 Inflation
 Monetary policy
 Fiscal policy
 Interest rate

2. Outcome of the study:


 Gross domestic product (GDP):
GDP is an indicator of the economic activities of a nation. A country is likely to increase its
GDP growth rate as it reflects a positive economic progress of the country. In the last year,
the GDP growth rate of Bangladesh was around 6.7%. And this year it is expected to 6.8%
or it can be 7%. But ADB has said that for political complicacy, the current GDP would fall
to around 6.5%. So we expect that the expected GDP for 2007 would be around 6.8%
which is not much deviated from last years GDP. So it will not create significant impact on
our valuation process.

 Inflation:
If inflation rate is expected to increase or decrease it will have an impact on both the rate of
return and the stock price. For an increase in the expected rate of inflation real rate of
return of an investor also increases and vice versa. Again it has a positive impact on stock
market as purchasing power of people increase and they might invest in stock market.

Indicators FY01 FY02 FY03 FY04 FY05 FY06


CPI inflation 1.9 2.8 4.4 5.8 6.5 7.2
Source: Bangladesh Bureau of statistics

From the above table we see that inflation is expected to grow in the next financial year
2007. As a result of these expectation investors expected rate of return from investment in
stock market will also increase. Again we can think that for an inflation rate that is expected
to increase, income as well as purchasing power of people will increase. But as demand of
sugar will not increase with the increase of income people will use their money either to

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Top-Down Analysis of Investment Decision

invest or to consume other products. So investment may increase in stock market for an
increase in inflation but not necessarily in sugar industry.

 Monetary policy:
Bangladesh Bank continued to pursue a cautious restrained monetary policy with the
broader objective of maintaining price stability while supporting the highest sustainable real
output growth in FY06. As a result there will be less loan able fund for the business firm
and they have to incur higher interest rate which will increase their financial expenses and
decrease profitability.

 Fiscal policy:
Government prepare budget for a fiscal year which has revenue and expenditure. It
collects revenue through imposing tax to finance its expenditure. Tax rate of agricultural
industry is 30% according to income tax Ordinance 1984. Sugar industry belongs to this
industry. Currently, import of raw sugar is duty free. As a result, firms which import raw
sugar from abroad have a lower cost of production as opposed to the domestic producers
of sugar that have to incur higher cost of production for VAT. Thus sugar industry has been
divided into two sectors making it a competitive industry.

 Interest rate:
There is no direct relationship between interest rate and stock market. Sugar companies
have to take loan as the same rate like the other borrowers of the economy. So this
industry cannot influence significantly with the changes in interest rate.

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Top-Down Analysis of Investment Decision

Industry Analysis

1. Industry Background:

Sugar Industry from time immemorial places in and around Bangladesh have been growing
sugarcane for making gud or sukker or khandeswari. Such sweeteners are also produced
from date and palm juice. Bengal was well known for quality sugar in the 16th century. The
East India Company exported large quantities of sugar from Bengal every year. The
volume was 820,186 maunds (1 maund = 37.65 kg) in 1795 and 3,324,168 maunds in
1805. Production of beet sugar caused decline in production of cane sugar towards 1840.
Later, the sugar industry suffered seriously due to diversion of land to jute.

Sugar industry plays an important role in the economy of Bangladesh by way of farming
and creation of employment. The industry is under the Bangladesh Sugar and Food
Industries Corporation. By-products of sugar mills have many uses. Molasses and bagasse
are inputs for other industries. Around 425,000 acres of land are under sugarcane and the
annual production is about 7.5 million tons, of which only 2.28 million tons are used in
sugar mills and the rest goes to molasses making. Bangladesh now produces about
150,000 tons of sugar, 100,000 tons of molasses and 800,000 tons of bagasse per year.
The country, however, ranks the lowest in the world in per acre yield of sugarcane - only 15
tons, while the comparative figures for Cuba, Indonesia, Australia and Hawaii are 36, 45,
55 and 70 tons respectively. Recovery of sugar from cane is also the poorest in
Bangladesh - only 7.4% compared to 9% in Indonesia, 12.3% in Cuba, 12.4% in Hawaii
and 15.6% in Australia.

In the 1980s, the industry employed 15% of the labor force and had 30% of the fixed
assets of the food industry as a whole. With 1.5% of world production, Bangladesh ranked
67th among the 130 sugar producing nations. In 2000, the country had 15 sugar mills at
Panchagarh, Thakurgaon, Setabganj, Rangpur, Shyampur, Rajshahi, Mahimaganj,
Jaipurhat, Darshana, Kushtia, Mobarakganj, Jamalpur, Kaliachapra, Narsingdi, and Pabna.
The estimated total annual production capacity of these mills was about 215,000 tons but
the mills did not work in full capacity and, therefore, the production remained far less than
the country's total estimated annual demand of about 400,000 tons. A major reason for the
mills to work below full capacity is the shortage of cane as farmers often find it more
rewarding to use land for production of rabi and kharif crops.

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Top-Down Analysis of Investment Decision

2. Analysis of the Industry:


Industry analysis is the second step followed in top down approach of stock valuation.
Investment practitioners perform industry analysis most seriously while valuing any stock of
a company. The reason behind is that it helps the investors isolate investment opportunities
that have favorable return risk characteristics. Industry analysis, in other way we can say
helps an investor choose the best company belonging in a lucrative industry that may affect
positively while the economy runs well but may affect slightly while the economy is in
recession.

i. The business cycle and the industry sectors:

Most of the industries more or less are affected by economic or business cycle. Sometimes
in the pick season demand of product of that industry increases while in the recession it
decreases. But sugar industry is not so much affected by business cycle. Demand of sugar
remains almost same through out the year though supply of sugar may decreases in the
recession period.

ii. Structural economic changes and alternative industries:

Demographics, changes in technology, life styles, and political and regulatory environments
are likely to affect the cash flow and risk prospects of different industries. Our sugar
industry may affect by all these variables in the following ways:
• Demographic changes are not likely to affect demand and supply of sugar so much.

• Lifestyle also do not play much role to affect sugar industry

• Technological change can take a big role in this industry because technology has
brought success for many of the companies in the world. But most of the
companies in our sugar industry still do not take the advantage of technological
change. They use old machineries for decades and for this reason their production
level can not cope pace with the huge demand of sugar. As for example, our total
demand of sugar is 4 lak M.T annually but for inadequate production level and lack
of technological advantage supply of sugar is only 2 lak MT per year.

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Top-Down Analysis of Investment Decision

• Our sugar industry is highly affected by political change and regulations imposed by
government. Fifteen of companies in this industry are regulated by government and
other two of the companies are governed by private owners. For political change,
bureaucracy and different regulations these fifteen government regulated
companies cannot compete with the privately owned companies. For example, if
government decides to sell sugar at Tk. 32 per kilo then the competitors determine
the price lower than 32 immediately which government regulated companies cannot
do within a short time.

iii. Evaluating an industry’s life cycle:

Industry life cycle can affect an investor’s decision to which industry they will invest. Most
investors are likely to invest in industries with rapid accelerating growth. The sugar industry
belongs to food industry also and this industry is always in growth stage. As import of sugar
and raw sugar from other countries sugar industry for local production reaches to a
maturity or stabilization

iv. Analysis of the competitive environment in an industry:

For analyzing the competitive environment of our sugar industry we will use porters five
forces analysis. And these analyses are:

• Rivalry or competition among the existing companies:


In the sugar industry at present seventeen companies is in operation. Among them fifteen
of the companies are government owned and two of the companies are privately owned.
Though there are few companies competing in this industry, recently competitions are
available between the two differently owned sectors. Here price rivalry occurs between the
two because sugar is not a differentiated product. Again as the growth rate is slow recently
competition for market share increases. Privately owned companies are cutting prices to
increase market share and thus cover excessive fixed cost. Exit barrier is high for public
companies as social cost is high to close it for worse performance. For labor agreement
and huge employment opportunity it is tough to exit though there is below average or
negative rates of return.

The current market players of this industry are listed in the following:

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Top-Down Analysis of Investment Decision

SI. No. Name of the Enterprises Location/Address

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Top-Down Analysis of Investment Decision

1. Panchagarh Sugar Mills Ltd. Panchagar


2. Setabganj Sugar Mills Ltd. Setabganj, Dinajpur
3. Thakurgaon Sugar Mills Ltd. Thakurgaon
4. Shyampur Sugar Mills Ltd. Shyampur, Rangpur
5. Jaipurhat Sugar Mills Ltd. Jaipurhat
6. Natore Sugar Mills Ltd. Natore
7. North Bengal Sugar Mills Ltd. Gopalpur, Natore
8. Rajshahi Sugar Mills Ltd. Harian, Rajshahi
9. Kushtia Sugar Mills Ltd. Jagati, Kushtia
10. Mobarakganj Sugar Mills Ltd. Naldanga,Jhenaidah
11. Carew & Co(BD) Ltd. Darsana, Chuadanga
12. Faridpur Sugar Mills Ltd. Madhukhali, Faridpur
13. Pabna Sugar Mills Ltd. Dashuria, Pabna
14. Zeal BangIa Sugar Mills Ltd. Dewanganj, Jamalpur
15. Carew's Distillery Darshana, Chuadanga
16. Renwick, Jagneswar & Co. Kushtia

Yearly projected and actual level of production of sugar has been shown with the following
figure:

Yearly Projected and Actual Production

2.5
Lac Metric Ton

1.5

0.5

0
6

5
-01
-9

-9

-9

-9

-0

-0

-0

-0

-0
95

96

97

98

99

00

01

02

03

04
19

19

19

19

19

20

20

20

20

20

Tim e

Projected Production Actual Production

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Top-Down Analysis of Investment Decision

Millwise Actual and Projected Production

25

20
Thousand M. Ton

15

10

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Com pany Nam e

Projected Production Actual Production

The above figure shows the level of actual and projected sugar production in the country by
the fourteen sugar mills in the year 2004-05.

• Threat of new entrants:


Although the sugar industry has few competitors, publicly owned companies are in a
treating position imposed by privately owned companies. Here demand is much higher
than aggregate supply and so new firms are recently capturing market share to through out
publicly owned companies from market. New firms are importing raw sugar and selling
them by only refining that sugar. For this reason, their cost of production is lower than
public firms as they produce sugarcane and sugar themselves.

• Threat of substitute products:


As there is no strong substitute product for sugar, industry competition is not so much as it
should be.

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Top-Down Analysis of Investment Decision

• Bargaining power of buyers:


Bargaining power of the customers does not exist as supply of sugar can not meet the
growing need and demand of sugar.

• Bargaining power of suppliers:


Bargaining power of suppliers that is sugarcane producers is nil. As they have to sell sugar
cane to the government authority and for production purpose they have to take loans from
government as well. Again, there is another supplier who supplies raw sugar at a rate much
lower than local production cost. These foreign suppliers of raw sugar have high bargaining
power.

v. Overall judgment on industry attractiveness:


From the above analysis regarding our sugar industry, we come to know the following
findings
• Business cycle does not affect much on Sugar industry.
• Change of Life style has almost no effect on Sugar industry.
• Technological change has a significant effect on this industry.
• Political change has significant effect on it.
• Industry life cycle will have little possibility to be matured as it belongs to food
industry.
• Competition or rivalry is not much, threat of new entrants is high, bargaining power
of the buyer and seller is low and threat of substitute products is very low.

So we can comment that this is an attractive industry which has a huge potentiality to earn
sufficient profit for a firm and sufficient rate of return for investors.

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Top-Down Analysis of Investment Decision

Two Company Analyses


Company analyses are the last step of stock valuation under top down approach. An
industry possesses various companies and each company is unique in their management
efficiency, capital structure, resource availability, environmental facility etc in spite of their
being in the same industry. That’s why it can not be said that if an industry is attractive all of
its companies are also good. Giving importance to this matter, company analysis is an
important step to consider while making stock valuation to invest in a specific company.

Company analysis demonstrates how to complete the fundamental analysis process by


analyzing a company and deciding whether investors should buy its stock. This requires a
separate analysis of a company and its stock. It conveys the idea that the common stocks
of both companies are not necessarily good investments.

1. Company Background:
For the purpose of our analysis we have conducted our study on Shyampur Sugar Mills
Ltd. and Zeal BangIa Sugar Mills Ltd. The basic information of both of these companies
has been shown in the following tables:

Name of the sugar mill Zeal Bangla Sugar mills limited, Dewanganj, Jamalpur

1958 under the joint co operation of Pakistan and New


Year of establishment
Zealand.
Supplier of Plant & Machineries: Buck wolf, West Germany
Authorized capital 1.86 crore taka.
Annual production capacity 10160 Metric Ton (M.T)
Current value of the plant 17.54 crore taka.
Human resource Permanent-480, Seasonal-196, Contractual-308, Total-984.
Total land area of the mill 151 acre.
Total farmable land for growing 25,000 acre.
sugarcane
Number of sugarcane growers 16,000
Number of sugarcane buying 27
centre
Total amount of loan supplied to 3 crore taka.
the growers

Name of the sugar mill Shyampur Sugar Mills Limited, Rangpur


Year of establishment 1964
Supplier of machineries Mitsubishi, Japan
Daily capacity of sugar grinding 1016 M.T
Annual capacity of sugar 10161 M.T

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Top-Down Analysis of Investment Decision

production
Total amount invested 119.75 Lac Taka.
Total area of land 99 acre.
Number of sugarcane sub zone 5
Number of sugarcane selling 38
centre

2. SOWT analysis

Syampur Sugar Zeal Bangla Sugar


Strengths 1. Nationally produced 1.Nationally produced sugar
sugar 2. Can get supply of
2. Can get supply of sugarcane with their own
sugarcane with their own supervision and control
supervision and control 3. Government regulated
3. Government regulated

Weakness 1. Cannot respond with the 1. Cannot respond with the


market change immediately market change immediately
2. Bureaucratic problem 2. Bureaucratic problem
3. Machineries are old and 3. Machineries are old and
machine breakdowns occur machine breakdowns occur
frequently for which frequently for which
targeted production level targeted production level
cannot be achieved cannot be achieved
4. Top management is 4. Top management is
inefficient and corrupted inefficient and corrupted
5. Corruption and nepotism 5. Corruption and nepotism
exist almost all phases of exist almost all phases of
the management the management
6. 51% is government 6. 51% is government
ownership and the residual ownership and the residual
is privately owned. That’s is privately owned. That’s
why there is problem of why there is problem of
decision making. Taking decision making. Taking
more time and incurring more time and incurring
more cost. more cost.
7. Cannot import raw sugar 7. Cannot import raw sugar
from abroad. Cost of from abroad. Cost of

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Top-Down Analysis of Investment Decision

production increases for production increases for


domestic production of domestic production of
sugarcane which negates sugarcane which negates
profit. profit.
8. If private competitors 8. If private competitors
determine to sell sugar at a determine to sell sugar at a
lower rate then the firm has lower rate then the firm has
to respond with these to respond with these
changes of price. changes of price.

Opportunities 1. Can use local 1. Can use local


environment for increasing environment for increasing
production. production.
2. Number of competitors 2. Number of competitors
is low. is low.
3. Supply of raw materials 3. Supply of raw materials
is not subject to indirect tax. is not subject to indirect tax.

Threats 1. Competitors can import 1. Competitors can import


raw sugar without duty for raw sugar without duty for
which their cost of which their cost of
production is lower which production is lower which
increases their profit. increases their profit.
2. Competitors can sell 2. Competitors can sell
sugar at a lower rate which sugar at a lower rate which
increases their market increases their market
share. share.
3. As it is regulated by 3. As it is regulated by
government, political government, political
environment change can environment change can
affect the firm adversely. affect the firm adversely.
4. Bad weather and labor 4. Bad weather and labor
unrest may affect unrest may affect
production level adversely. production level adversely.
5. Grower sometimes sell 5. Grower sometimes sell
sugarcane to private sugarcane to private
competitors. competitors.

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Top-Down Analysis of Investment Decision

6. Sugarcane production is 6. Sugarcane production is


seasonal for which supply seasonal for which supply
may not match demand. may not match demand.
7. Growers may be 7. Growers may be
interested to produce other interested to produce other
goods rather then goods rather then
sugarcane. sugarcane.

3. Competitive strategy analysis

After an investor have determined the competitive structure of an industry he should


attempt to identify the specific competitive strategy employed by each firm and evaluate
these strategies in terms of the overall competitive structure of the industry.

A firm’s competitive strategy can either be defensive or offensive. If it takes defensive


strategy then it will try to position itself in such a way as its capabilities provide the best
means to deflect the effect of the competitive forces in the industry. An offensive
competitive strategy is one in which the firm attempts to use its strengths to affect the
competitive forces in the industry.
Again porter suggests two major strategies:
• Low cost leader ship strategy
• Differentiation strategy

In fact, Shyampur and Zeal Bangla Sugar mills Ltd. do not follow any competitive strategy.
Neither they have any strategy to lower the production cost and thus increasing their profit
nor do they have any differentiation strategy to attract customers and thus increase sales
price or sales volume. In fact, there is little scope for these firms to differentiate their
products.

Of course, both of the firms and even all of the fifteen firms run by government regulation
are little bit defensive against competitive forces in the industry specifically against private
firms.

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Top-Down Analysis of Investment Decision

The consequence of not having any strong competitive strategy is very furious for both the
firm. Shyampur Sugar mills have incurred loss for the last eleven consecutive years. On
the other hand, Zeal Bangla Sugar mills are carrying losses forward for the last fifteen
consecutive years.

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Top-Down Analysis of Investment Decision

Stock Analysis

For choosing the right stock we follow discounted cash flow method. Under discounted
cash follow method we have done Operating cash flow method and free cash flow method.
We have not done dividend discount method because due to net loss they did not declared
dividend. Details financial statements of both the companies for valuation have been
shown in the appendix.

1. Assumptions:

For valuation of stock we have the following assumptions:


1. The terminal growth rate of the industry is 1.0.
2. We have conducted financial analysis by using information from the financial
statement from July 01, 2001-June 30, 2006.
3. 10 years Treasury bill interest rate is considered as risk free rate and used the
same in calculating the beta.
4. Monthly DSE average change is converted into market return by multiplying it
with 12.
5. Corporate tax rate is applicable for the companies are 30% as they belong in
agriculture industry.
6. Cost of equity has been calculated by using CAPM.
7. For beta calculation 60 months observations of changes of stock price and DSE
index is taken.
8. Cost of debt is calculated by adding 2% risk premium with the risk free rate.
9. Equity value is calculated multiplying the number of share outstanding with the
share price that exists in the market at December31, 2005.
10. Sales growth is determined by the geometric mean of the historical growth rate.
11. Cost of goods sold is the average of the historical figure.
12. Administrative overhead and selling & distributive overhead is calculated by the
average of historical figure and it is assumed to remain same for the expected
years.
13. Depreciation expenses for the forecasted years are bases on historical average
rate of depreciation.

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Top-Down Analysis of Investment Decision

2. Valuation:

Using all the above assumptions we have calculated the fundamental or intrinsic value of
equity which is Tk. (826.95) against market value of Tk. 17.10 (as on March 09, 2007)
which means that the stock price of Zeal Bangla Sugar Mills Limited is overvalued. That
means in future the stock price is expected to decline. So we should not purchase the
stock of Zeal Bangla Sugar Mills Limited.

On the other hand the intrinsic value of Shyampur Sugar Mills Limited stock is Tk. (408.97)
against market value of Tk. 12.70 (as on March 09, 2007) which means that the stock price
of Shyampur Sugar Mills Limited is also overvalued. That means in future the stock price is
expected to decline. So we should not purchase the stock of Shyampur Sugar Mills
Limited.

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Top-Down Analysis of Investment Decision

Findings
According to the industry analysis, we find that sugar industry is one of the industries which
have huge potentiality for making investment. The annual demand of sugar of our country
is 12 lac metric tons (M.T) out of which only 1.9544 lac M.T is produced by our local
companies. So there is a large gap between demand and supply which is met up by import.
So, local companies have the opportunity to increase their market share.

The economic life of the machineries of most of the local companies is already expired.
Their efficiency and productivity become low and maintenance cost become high and
machine break down occurs frequently for which targeted production level may not be
achieved. So the cost of production of local produced sugar becomes higher and they face
competitive disadvantage with respect to imported sugar.

Using the technological facilities, firms can produce as much product as it can meet the
growing demand of sugar. Only then there is no need for importing sugar or raw sugar.

But it is a matter of fact that most of the firms belong to this industry under public regulation
have been incurring loss for the several consecutive years. On the other hand private firms
are progressing at a rapid speed beating public firms. The government is not likely to shut
down the loss incurring firms only for avoiding social costs because there are more than 10
lac people are directly and indirectly dependent with this industry.
The reasons behind the failure of these firms even in such a lucrative industry can be some
of the following reasons:
• Government change and political issues.
• Bureaucratic problems in decision making regarding any major strategy changes.
• Corruption and nepotism in the recruitment of employees.
• Inefficiencies in the management level.
• Use of Old machineries.
• The growers of sugarcane who supply the major inputs of sugar industry do not get
their required fertilizer and insecticides on time which is the government
responsibility to supply.
• Sometimes growers do not get their required selling price which covers their cost of
production. So they incur loss and shifted their attention to other agricultural
cultivation from sugarcane cultivation. For that reason, local industries production
often hampered due to shortage of input supply.

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Suggestions
Though there is ample opportunity to flourish this industry, it has not come out from the bad
patch yet. The changes that might attract the investors to invest in this industry are as
follows:
• If the companies incorporate the technological advancement in their operation,
it will reduce their cost of production and thus increase profit for investor.
• Effective management should be ensured.
• The firm should be freed from corruption and nepotism.
• Decision making process should be within reasonable time.
• Formal hierarchical management should be replaced by participative
management.
• Proper supply of Fertilizer and other required materials necessary for
producing sugarcane by the growers should be ensured.
• The growers should be paid reasonably so that they might not turn out from
producing sugarcane to other production.
• Effective monitoring of sugarcane production and removal of any discrepancies
in the production of both sugar and sugarcane.
• Quality and credibility of public information should be ensured based on which
investors will make investment decision.
• Activities of trade union should be controlled according to Labor Law.
• Any contractual agreement which is made violating the rules and regulations
should be void.
• Any fraudulent activities in measuring the weight, corruption in the selection of
efficient growers, negligence in giving services to the growers, extravagancy of
the government fund and corruption in the trade of product in the factory all
these should be handled strictly and even by ensuring notable punishment for
the miscreants.
• Any fraudulent activities in measuring the weight, corruption in the selection of
efficient growers, negligence in giving services to the growers, extravagancy of
the government fund and corruption in the trade of product in the factory all
these should be handled strictly and even by ensuring notable punishment for
the miscreants.

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The Decision

All we have done so far, the purpose is only whether it would be justified and profitable to
invest in Shyampur Sugar Mills and Zeal Bangla Sugar Mills. In line of making the decision,
we have analyzed the current economic condition that might make our sugar industry
lucrative, the sugar industry’s attractiveness and finally the specific two companies along
with their stock valuation. This top down approach finally gives us the solution of our
decision of whether to invest in sugar industry or more specifically in Zeal Bangla Sugar
Mills and Shyampur Sugar Mills. Our decision is that we should not invest in these two
companies as their stock prices are significantly overvalued. If and only if the two
companies take sufficient measures to improve their performance we will make further
consideration about whether to invest in any of the two companies.

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Bibliography

1. Investment decision & Portfolio management (6th edition)


By: Reilly & Brown
2. Annual report of Zeal Bangla Sugar Mills Ltd. & Shyampur Sugar Mills Ltd. (2001-
02 to 2005-06)
3. Annual performance report published by Bangladesh Sugar & Food Industries
Company (BSFIC)
4. WWW.Bangladesh-bank.org

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