Colors

Color Codes Matching Chart HTML (Convert CMYK, RGB Hex)
Note that the conversions in this color codes chart are best described as "nominal". They will
produce an invertible conversion between the RGB code and a subset of CMYK; that is, one can
take an RGB color code and convert to certain CMYK colors, and from these CMYK colors obtain the
matching, original RGB codes. However, conversion of CMYK colors to RGB cannot be reversed;
this means, given a CMYK color code which is converted to RGB, performing the former conversion
may not give the original CMYK color. In addition, CMYK colors may print differently from how the
RGB colors display on a monitor. There is no single "good" conversion rule between RGB and
CMYK, because neither RGB nor CMYK is an absolute color space.
>Read More
Logo Design Trends 2007

Logo Design History
RGB Hex
31
37
#ffb0a1
52
100
64
#5c2c00
35
25
#a6ffbf
52
63
48
#7a5e85
30
#b3f0ff
19
79
#cf36ff
67
41
#5496ff
67
#e854ff
64
100
60
#662500
43
34
38
#5a9e68
45
100
25
#bf6900
25
100
37
#a17800
44
35
20
#72cc85
10
74
#e6ff42
19
#becfbc
100
81
66
#005710
100
88
70
18
#00193f
12
#e0fffa
76
#f0ff3d
10
12
#f0d8d3
46
100
33
#ab5c00
58
100
44
#3c008f
16
46
#d6ff8a
23
10
#fac0e1
59
100
32
#4700ad
15
20
#ccc6ad
22
85
85
#261e06
69
#4fedff
17
18
10
#e6bebc
55
#f0ed73
50
85
100
38
#4f1800
98
100
55
#020073
94
100
#0fff00
100
58
#686b00
50
70
#804dff
100
26
#b100bd
59
33
#69ffab
25
20
10
#e6acb8
13
15
45
#8c7a77
100
57
#006bfa
45
33
#8cffab
31
18
#d1d190
79
100
75
#0d4000
23
#f0e8c4
100
69
#0048e8
28
12
#b8ffe0
63
12
#5effe0
45
100
100
15
#770000
43
76
#913dff
60
58
19
#5357cf
100
30
#b3ab00
30
#b3ffeb
31
44
#ffb08f
http://www.logoorange.com/color/color-codes-chart.php
Logo Design Trends 2008
Color Moods in Logo Design

The logo designer can already transmit a
basic mood by the choice of color codes but
their connotations can differ widely from
culture to culture. For example, pink: In Europe
it stands for softness and being childish, but in
Korea it stands for trust. Typical uses of colors
in North America and Western Europe include:
Activity (Red, Orange, Yellow); Honesty (White,
Blue, Green); Functionality (White, Grey, Black);
Ideal (White, Blue, Gold); Cleverness (White,
Blue, Silver); Performance (Blue, Gold, Red);
Innovation (Violet, Orange, Silver); Objectivity
(White, Grey, Blue); Speed (Silver, Red,
Yellow).
Chromatic - achromatic contrasts

Achromatic monochrome (white, black and the
range of codes between) combines very well
with color. The resulting scheme is one of
color but not of loudness, leaving an
impression of unobtrusive stability. Contrasts
of this type are a good basis on which to
create balanced color schemes provided that
pure colors are not combined with black.
Yellow and black or red and black are two
such combinations, appearing very intense
and resulting in a signal character. It is very
clear why they are often used in road signs or
found in nature as with the wasp's warning
sign of danger with its stripes.
Color Saturation
The intensity of a color is described as
saturation or chroma. Saturation is determined
by how little or how much grey a color
contains. In its purest form a hue is at
maximum chroma; these are color codes that
are not ''grayed''. They are described as clear,
pure, brilliant, bright, reach, bold, vivid and/or
true. The grayer or more neutral a color is, the
less its saturation. Less saturated colors are
described as soft, muted, subtle, toned-down,
misty, dull or dusty.
Color Value
The lightness or darkness of a color is called
its value. Lightened values are tints, darkened
values are shades and medium value colors
are described as midtones. A variation in the
light to dark arrangement or design is called a
''value pattern''. Keeping the value pattern
minimized within a limited range creates an
Page 1 / 14
25
#ffbff5
75
#40ffed
10
10
#e6dfcf
#f0f2ff
18
#d1ffeb
43
10
#91ffe6
77
100
31
#2800b0
23
13
#c4ffde
25
79
12
#a82fe0
68
100
#ff5200
38
#ed9eff
60
34
10
#5c97e6
95
27
#ff0dba
80
15
45
#1c778c
100
45
37
#0058a1
18
28
#f7cbb2
68
100
44
#8f2e00
61
89
#631cff
20
100
19
#a5cf00
25
45
40
#997354
55
#ff73eb
91
100
23
#c41200
77
100
#3b00ed
92
15
#13f2ce
46
22
#ff8ac7
27
12
#ffbae0
43
27
#91ffba
53
20
#ff78cc
20
#ccccba
38
21
11
#e38db3
100
94
47
#000887
16
#d6cbc9
70
100
36
#a33100
10
16
#c1d6d0
69
34
11
#4696e3
26
45
18
#d19b73
100
10
59
#69005e
100
78
54
#001a75
34
#f7a8ff
65
56
94
#050f07
100
63
12
#e00053
37
10
#ffa1e6
19
#cfe8ff
65
100
42
#349400
11
100
#e300ff
46
73
#ff8a45
58
100
10
#e66000
82
78
100
30
#202700
37
68
28
#b8743b
62
71
49
#823126
34
52
#ffa87a
100
#ede800
97
59
#690369
11
100
27
#baa600
100
41
#969200
12
12
30
#9db39d
30
20
15
#98d9ad
40
36
#99a3ff
48
29
#85ffb5
44
#f5f28f
44
12
#dc7ee0
88
#f7f71e
85
50
31
#1ab058
68
34
#52a8ff
58
100
#eb6300
60
100
17
#d45500
16
50
#80806b
55
#73ffe8
31
#fff2b0
96
100
10
#0900e6
17
62
#ffd461
83
10
#2bffe6
30
#b3fff2
100
45
18
#d10073
35
90
#ffa61a
20
50
#f2c279
67
#f754ff
understated, subtle and restrained look that is

seen as calm and quiet. Colors close in value
have soft edges between them, while
excitement and drama are suggested by sharp
changes in value.
Cold Colors
Cold colors, those conveying a feeling of cool
seriousness, are to be found between the
range of tone variations from green through to
blue on the color wheel. Cold colors, when
combined with each other, act to create
distance and impersonality but at the same
time an impression of seriousness and
functionality. The combination of warm and
cold colors can produce powerful contrasts in
logo design. The temperature represented in
the greater quantity determines the overall
impression.
Simultaneous contrast color schemes

Colors vary in character according to their
environment. This phenomenon is called
simultaneous contrast. Achromatic borders
increase the luminescence of a color. Seen
against a dark background, color appears
lighter than seen against a pale background. A
pale background will force a color to the
foreground, while a darker background will
cause it to recede again. A cold color, if
enclosed by a warm colored border, will
appear cooler than it actually is, whereas the
same color, instead set within a cold border,
will appear warmer. A color code taken from a
position consecutive on the color wheel to that
of the foreground color will, if used as a
background, decrease the prominence of the
foreground color. The more complementary
the background color code, in terms of its
position on the color wheel, the purer and
more luminous the foreground color will
seem.
Warm Colors
Warm colors, those provoking a sense of
warmth and openness, comprise the range of
tone variations from red through to yellow on
the color wheel. Warm colors, when combined
with each other, act to create proximity, a
sense of well being and seem charged with
energy.
Complementary color contrasts

These color codes are to be found opposite
each other on the color wheel and result in
stark contrasts and impressions of
dissonance - these combinations of colors will
appear very intense, garish and loud. A less
intense variation on the complementary color
contrast is the ''semi complementary color
contrasts'' in which the color code next to the
complementary color is used.
Consecutively-positioned tones
These are color tones found near each other
on the color wheel. Such combinations, as
with contrasts of tone and quality, form a good
basis on which to create a balanced logo
design. When contrasted with a further color,
the result can be one of rich vibrancy founded
on a harmonious structure.
Page 2 / 14
49
11
#82e3ff
100
72
#004744
35
50
12
#e09270
49
28
#82ffb8
60
100
15
#6100ce
100
12
#e0d700
25
#b8e4f5
100
13
17
#d400b8
36
49
#a3ff82
98
72
61
#02631c
47
30
#b3b15f
20
44
#ccff8f
42
15
#8bccf0
46
#f5f584
100
56
19
#cf005b
69
#fcfc4e
14
#e9f0ce
20
17
#c8cffa
11
69
#ffe34f
59
100
#61ed00
65
100
71
#4a1a00
18
#ffd1f7
17
43
#918779
18
100
27
#ba9900
38
32
#9effad
43
24
#91ffc2
100
66
58
#00246b
15
78
36
#a38b24
10
#ede6e8
39
#ff9cf0
30
40
#b399ff
20
17
#ccd4ff
50
100
100
25
#600000
70
100
#46e800
18
#c7f2e1
17
50
65
#594a2d
100
15
60
#660057
57
45
#6e8cff
75
95
68
#3d0c4e
32
24
10
#9ce6ae
100
24
38
#009e78
100
78
44
#001f8f
53
68
#ff7852
85
#ebff26
100
50
10
#0073e6
63
#f05eff
100
13
#00decc
27
54
#ffba75
46
23
#f283bb
59
96
#ff690a
10
17
10
#e6d4e6
67
40
#999632
39
17
#d4c581
53
100
72
#472200
80
53
#3378ff
34
19
#a8ffcf
77
100
42
#942200
52
#fc7aff
17
30
#d4b3eb
72
#474747
37
100
26
#7700bd
49
#82fcff
44
47
68
#2e522b
10
14
#e6dbff
100
54
69
#004f24
43
37
#91a1ff
30
#a6b3b3
100
44
17
#00d477
56
26
#70ffbd
100
62
#ff0061
100
10
35
#a60095
15
100
43
#917c00
24
#c2ebff
11
#ffe3eb
44
#8f8f8f
24
11
#ffc2e3
24
#bee3fa
Page 3 / 14
100
62
54
#002d75
75
65
100
30
#2d3e00
51
#ffff7d
10
26
#e6bdff
47
32
#87ffad
27
#f0edaf
12
26
#dcfab9
34
100
60
#436600
54
27
#56adba
61
#636363
100
99
#f50002
46
100
11
#e37b00
60
80
100
45
#381c00
46
45
46
#8a8c8a
45
95
17
#d4740b
100
28
65
#005940
25
81
67
#3f5410
26
100
69
#4f3a00
27
95
55
#547306
45
10
#ff8ce6
15
35
#d9a6ff
100
19
#cf00c0
100
95
15
#000bd9
60
51
80
#143319
51
100
25
#5e00bf
80
10
68
#105249
24
56
#c270ff
48
100
40
#500099
13
17
#b8cdd4
100
55
#ff0073
79
56
56
#187031
18
#ffd1ff
#edf0ff
83
#fc2bff
50
100
#8000ff
#f7ebff
100
80
26
#0026bd
100
66
13
#de004b
11
94
#e3ff0f
14
11
25
#dbe3bf
23
63
#495c5e
22
33
#c7abff
18
100
31
#90b000
24
94
#ffc20f
90
57
#1a6eff
100
34
53
#78004f
39
48
#ff9c85
50
#ffed80
41
78
#96ff38
12
#f2e0f7
20
91
#ccff17
100
82
30
#002caa
100
#00f2e6
45
29
#8cb5ff
53
100
37
#a14c00
22
42
#ffc794
70
100
78
#381100
15
#fffad9
27
100
51
#7d5b00
45
#858c8c
70
100
100
35
#320000
19
60
#ffcf66
16
#d6d0c9
15
#fff2d9
30
14
#ffb3db
15
50
#d980ff
22
100
#b7eb00
43
14
21
#73c9ad
100
29
#b5b500
10
20
#c6ccb8
37
18
#a1ffd1
24
57
#c2ff6e
87
59
#69660e
100
64
38
#00399e
24
38
#f2b896
27
100
34
#a87b00
79
100
15
#2e00d9
Page 4 / 14
22
32
#ada687
63
#fc5eff
45
80
35
#5ba621
31
#fab0ff
41
55
#9673ff
33
#ababab
33
29
55
#abb573
21
23
75
#324031
10
27
50
#80735d
28
#ffb8ff
12
29
#e0ffb5
12
35
25
#bfa87c
100
55
55
#003473
61
#fa63ff
47
11
#87ffe3
51
100
#fc7c00
27
76
#ffba3d
65
100
35
#a63a00
37
20
#a1ffcc
100
30
#00b3a2
100
62
20
#004ecc
85
54
52
#127a38
18
21
56
#705c59
18
#bed1c5
40
100
#9600fa
12
13
#f2e0de
100
91
#0017ff
48
100
53
#3e7800
63
18
#5effd1
100
19
75
#003440
82
64
70
#0e4d1c
57
28
#64a7e8
27
47
#ba87ff
15
#f0d9ff
60
90
#661aff
23
#fae6c0
96
69
#0a4fff
13
#ccdcde
100
68
54
#002675
38
36
#9effa3
49
66
28
#8257b8
100
#00f2f2
19
#e8cff2
50
32
#80adff
75
75
#ff4040
100
68
#ff0052
15
40
#f5d093
75
30
#ff40b3
10
49
28
#a5b85e
100
96
28
#b80007
15
22
#ffd9c7
69
37
#4fffa1
58
#ff6bf7
28
#ffb8ed
83
54
16
#d62463
55
22
#ff73c7
48
38
34
#a85868
84
88
#ff291f
45
31
27
#66ba80
91
76
#ff173d
26
10
#ffbde6
40
55
60
#663d2e
38
18
#95c5f0
100
30
#b3ad00
77
34
#9d27a8
27
36
72
#47342e
100
19
23
#00c49f
42
35
23
#7280c4
24
10
#ffc2e6
79
100
11
#e33000
29
36
100
#000000
100
60
37
#a10040
96
11
#0affe3
100
27
68
#00523c
100
43
#919100
63
100
#5c00f7
33
13
#ffabde
Page 5 / 14
20
10
#cce6ff
100
24
64
#00465c
55
22
#ff73c7
73
100
80
#330e00
100
86
15
#001ed9
45
72
#ff8c47
100
88
15
#001ad9
12
50
#d1ed77
100
36
37
#a10067
73
100
#4500ff
29
100
#b5ff00
100
16
#00e8c3
45
100
55
#3f0073
95
40
49
#82074e
97
100
50
#800400
25
80
30
#86b324
31
13
#cede99
25
40
15
#a3d982
30
45
12
#b38ce0
69
100
#4fff00
18
100
15
#d9b200
20
35
#cca6ff
27
#f2baff
30
47
#b387ff
20
20
#ffcccc
26
#bdaeac
10
25
#ffe6bf
17
34
#cdf7a3
80
63
75
#0d4018
10
#f7dfe1
12
41
#969684
100
28
#abb800
100
49
70
13
49
98
#00274d
#050403
48
100
#ff8500
45
#ffe88c
21
#f7c9ff
56
100
30
#b34f00
74
100
47
#872300
26
#bdbdbd
100
#ff00ff
100
67
29
#00b53c
12
22
43
#e0c791
18
100
#ffd100
100
22
#bb00c7
23
77
#2d393b
59
50
52
#327a3d
95
#fffc0d
38
27
23
#c47a8f
18
31
#d1b0ff
60
50
#66ff80
55
100
#fa7000
15
34
#e8d9a8
24
#ffc2ed
67
100
28
#b83d00
12
11
10
#cae6cc
100
45
14
#0079db
11
45
#ffe38c
21
32
#ada089
100
10
25
#00bfac
16
37
#ffd6a1
100
33
35
#00a66f
100
61
61
#006327
25
18
#ffbfd1
79
#fff536
60
45
18
#d15473
27
95
#ba0dff
27
22
10
#a8b3e6
46
100
34
#a85b00
50
25
30
#59b386
85
100
55
#117300
31
30
#a4a6ed
16
19
#ffd6cf
18
#fcfccf
56
#f0ff70
35
#f7f7a6
35
28
#ffa6b8
Page 6 / 14
22
56
#706758
79
#ffff36
85
100
#2600ff
14
10
#cef0d8
25
13
#dedea6
31
48
55
#b08573
100
43
65
#003359
19
51
#ffcf7d
30
60
100
40
#6b3d00
90
49
#1aff82
11
64
#525b5c
#ffe8f2
100
97
45
#00048c
32
100
40
#689900
80
42
20
#cc2976
17
#ffd4f0
21
61
#c15ff5
80
75
#33ff40
35
#e8e397
15
15
42
#7e947e
100
60
72
#00471d
15
11
#ffd9e3
20
#edccff
85
#f7ff26
100
100
28
#0000b8
34
81
71
#314a0e
36
100
63
#5e3c00
71
20
#ff4acc
10
100
49
#750082
100
18
83
#002b24
17
80
#ffd433
77
#3b3b3b
52
100
#74f200
100
57
37
#0045a1
29
90
#b51aff
55
#f7ff73
100
31
23
#00c487
15
100
28
#b89c00
100
85
46
11
#00227b
100
85
24
#00c21d
100
94
29
#000bb5
25
65
#585943
38
21
#ff9ec9
49
100
39
#4f9c00
100
64
#5c5900
15
#fcd7e8
14
#dbffe8
100
65
52
#002b7a
11
29
#a1b5a8
30
32
#79a6ad
31
61
18
#d19052
30
#fcb3ff
18
#f2d1ff
100
44
#008fff
41
20
#96ccff
100
46
46
#008a4a
100
72
18
#003bd1
11
65
#ffe359
100
44
76
#00223d
80
#ffe833
17
100
#cd00f7
#ffe8f2
56
100
15
#5f00d9
38
#e89eff
11
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Color Codes Matching Chart HTML (Convert CMYK, RGB Hex)

Logo Design Trends 2007

Logo Design Trends 2008

Color Moods in Logo Design

Chromatic - achromatic contrasts

understated, subtle and restrained look that is

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