MD.

NAHID PARVEJ

Dissertation On Entrepreneurial Incubation A BUSINESS PLAN REPORT ON PURE ATTA (Be sure be pure)

SUBMITTED BY: MD NAHID PARVEJ PGDM (4th SEM)

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EXECUTIVE SUMMARY: When raising money, you generally need a business plan. But, its not a good idea to send off a complete business plan without some introductory discussion or meetings first. In order to determine if someone might even be interested in looking at your opportunity, you need a summary, i.e an executive summary of your plan which is brief, to the recipient to warrant taking a closer look.

Think of your opening line about our company as if you were making an elevator pitch, i.e picture yourself on an elevator ride with a potential investor. You know that shes getting off on top floor, so that only gives you a couple of minutes to get her attention.

This summary should contain the most important points of the business plan. It should be fairly brief, typically less than two pages.

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VISION: To provide quality food to consumers at affordable prices while ensuring fair returns to the procedures.

MISSION: With determination & pride we will continue to serve our farmers & our consumers. Our values reflect who we are and what we firmly believe in providing quality food for health conscious consumers & for the betterment of society.

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RATIONALE FOR BUSINESS: Observing the rapid growth of population the demand of atta will increase. As the consumers are health conscious, so to provide pure & hygiene atta is our main objective. To provide the product at all level of market and to reach the all desired target audiences.

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BUSINESS ORGANIZATION SUMMARY: The organization is fully owned by the sole proprietor (single individual) and ready to face the problem of any kind of loss as well as profit. The organization has different departments to manage the different responsibilities of the departments. The organization has organized structure to manage the sales force to achieve the objective with the help of entire people who are with us in the organization.

The suppliers of our company are the farmers who are very loyal to our organization and ready to supply as much as their production. The company provides a employee friendly culture to their people so that they love work with us for longer and our company provide sustainability to each of the employee. Our organization train the farmers in cultivation of their crops and for that the company has team of expert in agriculture and few researchers to make them aware of the challenges in coming era.

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OWNERSHIP & ORGANIZATION STRUCTURE: The type of ownership structure of this business plan is sole proprietorship. As Reed and Conover say, the single or the sole proprietorship is a business owned and controlled by one man even though he may have many other persons working for him.

Advantage of following sole proprietorship:1. To limit the risk to investors. 2. Least government rules and regulations affecting it. 3. Owners have complete control over all the aspects of business.

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Organizational structure:

EXECUTIVE MANAGEMENT

PRODUCT MANAGEMEN T MARKETING OPERATIONS

ENGINEERIN G

BUSINESS MANAGEMEN T

Product marketing

CORPORATE MARKETING

BUSINESS DEVELOPME NT

DEVELOPME NT

ACCOUNTING

PRODUCT PLANNING

MARKETING COMMUNICA TION

DISTRIBUTI ON

QUALITY ASSURANCE

ACCOUNTING

SALES

ADMINISTRA TION

HUMAN RESOURCE

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BACKGROUND OF THE PROMOTERS:

Name of the proprietor : Qualification Experience Insurance for 3 yrs. Supplier : :

Md.Nahid Parvej PGDM(Marketing) : Worked as Financial Advisor in Reliance Life

Farmers (Direct contact).

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PLANNED LOCATION AND FACILITIES: The manufacturing unit will be in Varanasi, it is so decided to get the raw material easily from the suppliers and keeping the potential suppliers of the raw material as there is huge farmers of wheat near by Varanasi. For the transportation purpose, the roads are well structured that connects the highways and various cities. So, it will help to dispatch and receive the required material or we can say a complete supply chain & logistic solution for our company.

PRODUCTS AND SERVICES: At the initial stage of the company PURE ATTA will have few product line and depth, as we are starting with the one specific product that is atta. We want to project our company with atta product and further we will expand keeping the brand image in mind and consumers need and expectations. Being a good company in wheat atta we will develop a good distribution channel to make the product available at all possible place. Replacing the damage and losses of product of the retailer and providing the claim at short interval of time.

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PRODUCTS AND/OR SERVICES DESCRIPTION: Product range of atta: Pure atta whole wheat (SKU10kg, 5kg, 1kg). Pure atta with multi-grain(wheat, soya, channa, oat, maize) [SKU5kg, 1kg].

SERVICES:(consumers) It is basically for the urban area consumers where we can make easy availability. The product will be available at all shopping stores, departmental stores as well as in all general outlets.

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RETAILERS: Services to the retailers of product will be given by our good supply chain & logistic facility. The claim of damages will be entertained frequently.

COMPARISON WITH COMPETITORS PRODUCTS/SERVICES:

COMPETITORS: The major competitor of my Pure Atta is Aashirwad Atta as it is the market leader in packet atta industry. As there are many players in the market like Shakti Bhog, Pillsbury etc.

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SERVICES: As these companys has already penetrated in the entire market and has presence in all urban & rural market. But I am launching my Pure Atta in urban area first and after that slowly-slowly we will target the rural market and think of expanding the distribution channel.

SUPPLIERS:

Our major suppliers of wheat, maize, oat, channa are the farmers of near by village of Varanasi. Supplier of SKU packet (DIY Trade , New Delhi)

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ADDRESSES OF MACHINERY & EQUIPMENTS SUPPLIERS: M/S Flour tech Engineers(P) LTD; 16/5, Mathura Road, Faridabad-2 Phone: 0129-5263017 Fax: 0129-5291556

M/S Mukul Brothers Engineering works, P.O Box No. 325,Kisan Floor Mill Compound, Tirthankar Mahavir Marg, Meerut-250002(U.P)

M/S Northern Indian Floor Millers Corporations 7,Maqbool Road, Amritsar-143001(Pb)

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OUTSOURCING OF PRODUCTS/SERVICES: The entire manufacturing equipments which is required in manufacturing of atta is outsourced by other company. The electrical appliances like A.C, fan, switches, wires, computers, printers and all other electrical items are given to other contractor. The man power is also hired by the consultancy services, the skilled employee, I.T professional, marketing experts and labours.

MARKETING ANALYSIS SUMMARY: The market analysis of packet atta industry is estimated to place the product first at all the urban area of the country. According to the research packet attas potential at the urban area as the consumer people to take packet atta as the awareness of the product in much more in the urban area.

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INDUSTRY ANALYSIS: India has always been an attractive , market because of its size, several factors have fuelled the big guns enthusiasm to enter the food industry now.

COMPETITORS: At a time when most brand atta majors are facing survival issues, mass market Parle products has decide to enter the atta market. The 60-years old company has launched the Parle-G brand of chakki fresh atta in certain market in India. This would mean further competition for industries majors like HLL,ITC, Pillsbury and others, a given Parle-G brand equity in the foods market and its huge distribution network. The brand in priced at more or less the same level as a existing market rate.

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DISTRIBUTION PATTERN: The supply of product from manufacturing unit to the consumers will be through proper intermediaries. The process of distribution pattern are as under: ProducerC/FDealerRetailerConsumer Through this channel the company will reach the target consumers and it is the easiest to get in touch with consumers.

MARKET SEGMENTATION: The segmentation of the market is done by the outcome of the market research result of the industry. My segment are all the consumers who are living in urban areas. The people in the urban area tends to be more busy than rural area and dont have time to go local flour mill for atta. Predicting the potential markets segmentation is done. The segmentation of respondents or consumers are of urban area who lives in the urban area.

CONSUMER ANALYSIS:

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The analysis of the consumers towards the product or identifying need and requirement of the consumers. By designing a proper questionnaire over the product and than analyzing the consumer requirement to the company and product. For proper consumer analysis a structured market research should be done. Before launching the product a prepared market research is performed to analyse the consumers.

SELECTING THE TARGET MARKET AND DECIDING THE POSITIONING STRATEGIES: The target market are the urban area consumers who due to less of time use to prefer packet atta and the target audiences are potential consumers and according to that positioning is done. The proper positioning of the product to the target audiences done by fulfilling their requirements with something addition to the product. The positioning can be done by quality, packaging, price and projecting the product with USP with another innovative concept.

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STRATEGY AND IMPLEMENTATION SUMMARY: The strategy made for the companys product in order to place these product in the market through different modes of awareness programs. The strategy which is made to developed the business has to be implemented properly based on the se constraints.

PRODUCT STRATEGY: The product strategy of the company made to develop the brand and create its brand image in the market among the consumers. The different strategy for different variants product of the company will be made to capture the market share of the competitors.

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PRICING STRATEGY: The pricing strategy of the company towards the product will be on the basis of the product quality, quantity and packaging of the product. The price will be kept according to the competitors price in order to fight with them and to sustain in the market.

PROMOTION STRATEGY: To create awareness among the market and the consumers promotional strategy has to be made for all the product mix. The different product will have different promotion to have a unique place in the market and to have its own brand value too.

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DISTRIBUTION STRATEGY: The supply of product from manufacturing unit to the consumers will be through proper intermediaries. The process of distribution pattern are as under: ProducerC/FDealerRetailerConsumer Through this channel the company will reach the target consumers and it is the easiest to get in touch with consumers.

SALES STRATEGY: Sales strategy will focus on the demand of the product in the future and what level of demand of the product will be create in the market in the coming interval of time. The forecasting of the sales is done in order to make an estimate of the demand of the product so that on that basis the production can be controlled. The demand fluctuation is there in the market from time to time but to kept the demand of the our product a continuous awareness will be running to have presence and time to time repositioning will be entertained. Sales force will be hired for different territory to supply the product and to generate the demand of the product. The demand of the product will be generated by the awareness of the brand and sales person will motivate the retailer to push the product in the market.

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IMPLEMENTING MARKETING PROGRAM: To develop the product and to create awareness of the product in the market and for this different programs of advertisement is entertained. For making the product available in the market and to advertise the product in all section of urban area is to be done.

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SOURCES OF CAPITAL: Own capital investedRs.20,000,00=00 Loan from bank Rs.50,000,00=00 TOTAL -

Rs.70,000,00=00

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BREAK-EVEN ANALYSIS: Break Even Point. Fixed Cost (per year). (RUPEES.) Depreciation on 1. machinery @ 10% p.a Depreciation on 2. furniture & other fixed assets. Interest on total 3. investment. 40% of salary & wages. 40% of other expenses. 40 % of utilities. 6. Total Fixed Cost. 53,08,667

4,45,400

10,000

35,07,385

4,43,520

4.

3,36,000

5.

9,02,362