brand building

strategic real estate marketing residential commercial mixed-use

Have you properly branded your new property?

We understand the needs of real estate developers, brokers and property managers like yourself who need to win approvals and start marketing space now, often well before the first shovel hits the ground. At silver, we provide an industry proven, integrated approach to marketing commercial, residential, and mixed-use properties. Starting from the ground up, we will create an exciting identity for your property that taps into the lifestyle and unique flavor of the surrounding area. Well generate awareness and support by efficiently promoting it to the right target market. Your new development will take on a life of its own, helping you win local support and most importantly, attract tenants and maximize occupancy. Plan for success, build a brand with silver

sales & marketing phase

Consumer marketing campaign Classified ads, Website, Online Banners, Newspaper & Magazine ads, OOH advertising Floor Plan Sheets Sales Office Model Apartment

construction phase

Brochure Construction signage Pre-construction signage Retail leasing brochure Preliminary Planning Brochure Logo development

pre development & planning phase

Naming and verbal identity Market Analysis/Competitive Landscape Development Presentations/Maps

branding from the ground up

branding a new tower in a classic neighborhood

2 Gold Street is located downtown in NYCs Financial District, a timeless area steeped in history, full of narrow streets, saltwater breezes and old-world architecture. 2 Gold is a 51-story glass tower loaded with luxurious amenities and vintage design. TF Cornerstone needed 2 Gold to be positioned as the premier residential building in lower Manhattan.

carrying on the tradition

silver chose to take an illustrative approach with a modern take on the 1920s and 30s. The look was inspired by the buildings location and The Rockwell Groups design for the interior common spaces. The distinctive branding strategy was designed to tap into the charm of the area, while helping to differentiate the brand from the myriad of computer-rendered imagery that is so pervasive in the category. The brand was successfully implemented across an integrated campaign including online advertising, website, sales yers and oorplans. 2 Gold continues to outpace the companys other holdings.

leasing brochure

display ad

banner ad

classified ad

website

outdoor signage

art deco era

99 John Deco Lofts rise above the all too common condominiums on the market today. This unique collection of modern loft condominiums located in the heart of the Financial District was originally designed by the same architects who created The Empire State Building. The classic limestone and granite pinstripes on the exterior envelope the newly renovated residences inside to create a timeless essence of old New York and modern downtown living.

a new chapter
2 Gold Street is located downtown in NYCs Financial District, a timeless area steeped in history, full of narrow streets, saltwater breezes and old-world architecture. 2 Gold will be a brand new 51-story glass tower loaded with luxurious amenities and vintage design. Rockrose needed 2Gold to blend seamlessly into the neighborhood, positioned as the premier residential building in lower Manhattan.

results:
Opening in January in the midst of a tough economy was a daunting task, but our mix of informative content with entertaining features resulted in a 30% lease up in 2 months and 100% occupancy by June!

leasing brochure

website

LIVE LARGE
OUTRAGEOUS VIEWS SPACIOUS APTS EXCITING NEIGHBORHOOD CONVENIENT LOCATION INEXPENSIVE RENTS

NOW OFFERING INTRODUCTORY INCENTIVES...

STARTING AT $1850

Come on up and check out the view

Onsite leasing office open 7 days a week

212.204.1220 Explore at home

photos, floorplans, neighborhood map and more

classified ad

200waterst.com

banner ads

Outdoor Signage

bringing nycs latest neighborhood renewal to life

Manhattans industrial west side is emerging as New Yorks newest urban frontier for residential developers. The former auto body district is giving way to an artistic, multi-ethnic, cultural neighborhood replete with coffee shops, drug stores, galleries, boutique retail and acclaimed restaurants. The developers strategy was to open this residential rental property slightly ahead of the renewal. This meant that the neighborhood might be a bit unpolished and our target was going to be young people looking to live the urban experience.

defining a lifestyle
silvers branding for 455W37 was inspired by the edgy, urban vibe of the neighborhood and the Baryshnikov Dance Theater across the street. Using bold, bright colors against a rich blue background, the project exudes youthful excitement, yet still feels premium. For the website intro and banner campaign, silver employed typography animation. In each of the marketing elementsthe brochure, website, online banners and window signagethe design makes a huge impact and certainly gets noticed. In fact, leasing ofce trafc has exceeded expectations in this slow market and the banner ads currently running on NYTimes.com are generating a dramatic 8% CTR.

leasing brochure

website

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Immediate Occupancy

Y R U X LU LS
455 WEST 37TH ST

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banner ad

NO FEE LUXURY RENTALS

Immediate Occupancy, Floorto-Ceiling Windows, Views of the Empire State Building, Oversized Closets, Private Terraces & Balconies, Spacious Layouts Studios from $ 1,980 1 bdrm from $2,431 2 bdrms from $4,007
On-site Leasing Center Open 7 Days a Week.

877.455.3710 www.455W37.com
Take the A,C,E trains to 42nd or 34th,enter at the corner of 37th and 10th.

display ad

classified ad

leasing brochure

hudson yards newest neighbor

505W37 is real estate developer TF Cornerstones latest addition to the up-and-coming Hudson Yards neighborhood. As the neighborhood begins to find its own, the design for this campaign uses a sleek, modern style for the exterior juxtaposed with a warm organic natural feel on the inside. Each of the two glass towers were designed to maximize views, provide an abundant array of amenities and a sophisticated but energetic experience.

laying the foundation for a brand

The Website design reflects the sleek, modern architectural style of the building. This look was achieved through the use of dramatic photography and clean lines. The website features an interactive survey that matches visitors with an available apartment based on their personal preferences.With dramatic views, abundant amenities and well appointed residences, the marketing materials to let the features shine.

website

leasing brochure

outdoor signage

building a legacy
How do we create a brand? It all starts by listening to your vision and insight. Then, we add our own ideas and inspiration. Together, we discuss how colors, mood and tone can help to communicate the right message to your target. We delve furtherreviewing the audience,market and competition. It is a collaborative process ensuring your vision is realized and our creativity ourishes.

the details speak for themselves

Silver Creative Group has a wealth of experience in creating andmarketing both residential and commercial brands. Our core competencies circle around brand development and the implementation ofintegrated communication programs. Put simply, we create the brand and then tell the world about it for you. The next few pages showcase a collection of our more recent projects.

leasing brochure

flyer indoor signage

city living with a splash

TF Cornerstone, a family-owned real estate firm that holds a solid portfolio of luxury residential buildings, modern office spaces and highly visible retail locations throughout New York City and Washington, D.C. was looking to reach renters and buyers on the Web with a user-friendly site that eases their search for a new home.

a winning website
Winner of the Website of the Year for a Builder award, presented by the National Association of Home Builders, the TF Cornerstone website combines a clean professional image with a sales-driven approach. silvers goal was to create a website that would be self managed by the client as well as provide all the information a person would need when researching apartments in New York City. The site is intended to entice email inquiries, bringing visitors one step closer to becoming tenants.

website

bringing it all together to get the project off the ground

For almost 20 years, Waypointe existed only on paper and as a dream in the developers mind. When we rst met with Seligson Properties, the project didnt even have a name yet and was hardly known in the city of Norwalk. silver was charged with creating an identity and promoting the project in a way that would help lure investors, sway politicians and most importantly, build goodwill within the city itself. We started by taking the developers vision of bringing the north and south sides of the city together and marrying it with the rich heritage of the area. Hence, Waypointe was born. The new identity was then introduced via an integrated marketing plan involving sales & leasing materials, advertising PR, and the leasing ofcea stunning space that has since won a Gold Davey Award for innovative design. Set in the heart of the Waypointe neighborhood, the space looks more like an inviting cafe than your typical leasing ofce. Complete with a coffee bar and a 30ft. mural illustrating the new vision for the neighborhood, the ofce serves as a friendly meeting place for locals to come and learn about the project.

brochure

flyer

leasing office

what can silver do for you? Pave the way to success. We will create a unique brand for your property that is relevant to your target and leverages the buildings architecture and the neighborhoods inherent personality. We will promote the property in a variety of communication vehicles and sales materials to generate awareness and separate you from your competition. We will create an immersive 360 marketing program to drive traffic and convert leads into tenants using our industry proven, cost-effective approach. creative thinking with smart design Start building your brand today.

silvercreativegroup.com // 203.855.7705
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