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Obama is already converting the Presidents bully pulpit into a social pulpit, delivering a message that is designed to be taken up and spread by others, others with the tools and techniques learned during his campaign. Instead of relying on the traditional one-way, top-down approach to communications, the incoming administration is harnessing the power of public engagement to influence the conversation across various spheres of cross-influence
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3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
http://www.slideshare.net/saydowin/obama-social p y http://www.slideshare.net/socialmedia8/case-studythe-barack-obama-strategy http://www.slideshare.net/montelutz/social-pulpitbarack-obamas-social-media-toolkit http://www.csnblog.nl/de http://www csnblog nl/de-waarde-van-obamas-socialwaarde van obamas social media-strategie-voor-nederlandse-politici/ http://www.sg.uu.nl/prog/2009b/plug_in.html
Thanks to Igor Beuker, Paul van Veenendaal, Karlijn van den Berg, Thijs Sprangers David Nieborg Sprangers, Nieborg, Monte Lutz, Lutz Adam Cahill