A SUMMER TRAINING PROJECT REPORT on

PERFORMANCE EVALUATION OF BIRLA SUNLIFE INSURANCE CO. LTD.

Submitted in partial fulfillment of the requirement For the award of degree of

MASTER OF BUSINESS ADMINISTRATION SESSION (2012-2013)
SUBMITTED TO: Mr. Himanshu Gupta Asst. Professor

SUBMITTIED BY:Mukesh Kumar MBA IIIrd sem Roll No:-11021118

IFTM UNIVERSITY, MORADABAD

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CERTIFICATE OF ORIGINALITY

I ________________________________Roll No.______________________________ a full time bonafide student of first year of Master of Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby certify that this project work carried out by me at _________________________________________________________________________and the report submitted in partial fulfillment of the requirements of the programme is an original work of mine under the guidance of the industry mentor _________________________ and faculty mentor ______________________________, and is not based or reproduced from any existing work of any other person or on any earlier work undertaken at any other time or for any other purpose, and has not been submitted anywhere else at any time.

(Student's Signature) Date:__________________

(Faculty Mentor's Signature) Date:__________________

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CERTIFICATE OF THE COMPANY

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ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study. I express my sincere gratitude to Dr. (Mrs.) Manjula Jain (Director, School of Business Management) for providing me an opportunity to undergo summer training at reliance securities I am thankful to Mr. Himanshu Gupta (Project Guide) for his support, cooperation, and motivation provided to me during the training for constant inspiration, presence and blessings. I also extend my sincere appreciation to Mr. Harish Chandra Tiwari (Business Development Manager, Birla Sunlife Insurance Co. Ltd.) who provided his valuable suggestions and precious time in accomplishing my project report. Lastly, I would like to thank the almighty and my parents for their moral support and my friends with whom I shared my day-to-day experience and received lots of suggestions that improved my quality of work.

(Mukesh Kumar)

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EXECUTIVE SUMMARY
The project work is pursued as a part of MBA summer training at IFTM University, Moradabad. It is undertaken as a traineeship at Birla Sunlife. The project is done under expert supervision and guidance of Mr. Harish Chandra Tiwari (Business Development Manager, Birla Sunlife Insurance Ltd.) The Project is about the study of Performance evaluation of Birla Sunlife Insurance Co. At Birla Sunlife, initially the trainees were imparted process and product knowledge. They were given sufficient time to know about the products and also about sales and distribution channel. They had to work with the sales representatives of the company. The main aim was to increase sales and for this different ways were tried and implemented. They were provided with database and had to make cold calls from the data. Company activity was also one of the major sources for generating business. Initially they even accompanied sales representatives to the clients place. Main objective was to know the need of the customer and how to fulfill that in the best way and the performance of Birla Sunlife in the market.

TABLE OF CONTENTS
Chapter No. Chapter Name
Certificate of Originality Certificate from Company Acknowledgement Executive Summary

Page No.
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Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 8 Chapter 9 Chapter 10 Chapter 11

INTRODUCTION COMPANY PROFILE OBJECTIVE OF STUDY SCOPE AND RATIONALE OF THE STUDY REVIEW OF LITERATURE RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPRETATIONS RESULTS AND FINDINGS DISCUSSIONS CONCLUSIONS LIMITATIONS OF THE STUDY SUGGESTIONS AND RECOMMENDATIONS BIBLIOGRAPHY ANNEXURE: o ANNEXURE I QUESTIONNAIRE

1 7 17 18 19 22 25 39 40 41 42 43 ---

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