WEB 2.

0* – EVERYTHING YOU ALWAYS

WANTED TO KNOW…AND MORE!

For: By:
ASPA 2009 Annual Conference Andrew Krzmarzick,  
Governance in the Midst of Diversity Senior Project Coordinator
March 22, 2009 Graduate School, USDA

*There’s nothing to fear…so be courageous!
Source: Flickr - Khalid Almasoud's Photostream
AGENDA
9 Background 9 What’s Web 2.0?
9 Four Generations/Generation C 9 Before You Begin

‰ Blogs ‰ Social Networking (Facebook, Twitter)
‰ eBooks (Calameo, Slideshare) ‰ Videos (YouTube, Vimeo)
‰ Mobile Phones ‰ Virtual World (Second Life)
‰ Podcasts ‰ Web‐Based Calling
‰ RSS ‰ Webcasts/Webinars
‰ Social Bookmarking ‰ Wikis

9 Brainstorming/Application
FOUR GENERATIONS
Veterans:   1920s‐1940

Baby Boomers:  1940‐1960

Generation X:  1960‐1980

Millennials:   1980 2000
Millennials:   1980‐2000

Web 2.0
Users?

Source: Washburn, E. Are You Ready for Generation X? Changing World View –
The Five Generations, Physician Executive. January‐February 2000.
A NEW GENERATION

How about “Generation C” ?
“…an avalanche 
g
of consumer generated 
‘content’…”

Two drivers:
(1) Our creative urges
(2) Content‐creating tools
‐ Trendwatching.com, Feb 2004
Generation C
By Dan Pankraz
 FACT:
GEN C is a mindset
g digital
covering g
creatives aged 10-35
Source: Flickr – lyzadanger’s photostream
“G
GENERATION C
C”
Someone of ANY age 
who is actively using social media 
and engages others on the Internet 
with a "2.0" mindset:
creative, collaborative 
and community‐oriented.
 “G
GENERATION C
C”
Generations Explained
% of total adult % of internet-using
internet using
G
Generation
ti Name*
N * Bi th Y
Birth Years, A
Ages in
i 2009
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers
Older Boomers
Born 1955-1964, Ages 45-54
Born 1946
1946-1954,
1954 Ages 55
55-63
63
20%
13%
22%
13%
58%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.
WHAT’S WEB 2.0?

Imagine an Internet…
Imagine an Internet
WHAT’S WEB 2.0?
“Five thousand years ago, 
the marketplace was the 
the marketplace  as the 
hub of civilization, 
a place to which traders 
returned from remote lands 
t d f   t  l d  
with exotic spices, silks, 
monkeys, parrots, jewels –
and fabulous stories.
df b l i

In many ways, the Internet more 
resembles an ancient bazaar…”
WHAT’S WEB 2.0?
“Webolution”
Reversal of 
Industrial 
Revolution?
50% of U.S. 
50% of U S 
Teleworking
by 2015?
 WHAT’S WEB 2.0
Collaboration + Interaction = Web 2.0 
“With the new, function‐
rich infrastructure of 
Web 2.0, government no 
longer needs to work on 
its own to provide public 
value.”
‐Anthony Williams
Co
Co‐Author, Wikinomics
Author  Wikinomics

New Paradigm is led by author and strategist Don Tapscott.

Launched Government 2.0: Wikinomics, Government & Democracy
research program to identify and analyze emerging opportunities to
harness new models of collaboration to transform the public sector.
BEFORE YOU BEGIN…
1.
1 Why? Tie to mission, goals, objectives, needs, gaps.
Ti  t   i i  g l   bj ti   d  g

2. Who? Champion, contributors, constituents. 
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.

55. When? CCreate a schedule to implement and evaluate. 

t     h d l  t  i l t  d  l t  
BEFORE YOU BEGIN…
1.
1 Why?  Tie to mission, goals, objectives, needs, gaps.
Ti  t   i i  g l   bj ti   d  g
Millennials
• Recruitment Gen X
• Transparency
• Retention Boomers
• Accountability
• Effi i
Efficiency
• Participation
• Communication
BLOGS
What is a Blog?
a. an online journal or diary
j y
b. a “time bandit” that thwarts 
my team’s productivity
c. abbreviation for “web log”
d. a creature from a bad sci‐fi movie
BLOGS
g g
Which of the following have a Blog?
a) Environmental Protection Agency
b) Transportation Security Agency
c) Los Angeles Fire Department
d) City of LaSalle, IL
Cit   f L S ll  IL
e) State of Massachusetts
f) All  f  h  Ab
All of the Above
 40+ Federal blogs…
BLOGS and counting

Transforming Government

http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
BLOGS
Step 1:  Pick a Blog Platform

Step 2:  Create an Account

Step 3:  Name Your Blog

Step 4:  Produce Content

Step 5:  Publish Post!
BLOGS

http://generationshift.blogspot.com
EBOOKS
MOBILE PHONES/DEVICES
What has your Cell Phone taught 
you lately?
“Most cell phones today have 
more computing power 
than was available to 
NASA during the 
• Audio Books Apollo space program…”
• Podcast Briefs (i.e. Guide by Cell)
( y ) h
‐ Wes Ferguson, Author of f
• Text Message Tips Moving at the Speed of Creativity

• Entire Classes????
MOBILE PHONES
According to figures from Eurostat:*

• Tops in Europe is Luxembourg with 158

mobile subscriptions per 100 people, closely
followed by Lithuania and Italy.
• In Hong Kong the penetration rate reached
139 8% of the population in July 2007
139.8% 2007.

• Over 50 countries have mobile phone

subscription penetration rates higher than that
of the p
population
p and the Western European
p
average penetration rate was 110% in 2007.

• U.S. currently has one of the lowest rates

of mobile phone penetrations in the
industrialised world at 85%.

http://en.wikipedia.org/wiki/Mobile_phone
MOBILE PHONES
PODCASTING
Q. What’s the difference between 
Q  Wh t’  th  diff  b t  
a podcast and a vodcast?
A. Podcast = Audio Downloadable
Vodcast = Video
PODCASTS
Transforming Government
PODCASTS
Step 1:  Pick a Platform

Step 2:  Create an Account

Step 3:  Create Your Call

Step 4:  Start/Record Call

Step 5:  Edit and Post!
RSS

What does RSS stand for?

a) Like K.I.S.S., only R.S.S.
b) Rhapsodically Syncopated Sound
c) Really Simple Syndication
d)) None of the above
SOCIAL BOOKMARKING
SOCIAL VIRTUAL NETWORKS
Who in this room has the 
most connections/friends on:
NOT
JUST
FOR
KIDS!!!
SOCIAL VIRTUAL NETWORKING
Transforming Government
SOCIAL VIRTUAL NETWORKS

Transforming Government?!
SOCIAL VIRTUAL NETWORKS
Transforming GS?
VIDEOS
Why/How do you use
Wh /H  d    

?
YOUTUBE
Transforming Government
VIRTUAL WORLDS
What s the coolest name for an 
What’s the coolest name for an 
avatar in Second Life?
a. Ichabod
I h b d Issachar
I h
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio Fizelmeister
Second Life Avatar
VIRTUAL WORLDS
Transforming Government
WEB‐B
BASED CALLING
WEBCASTS & WEBINARS

Q. What’s the difference between 
Q  Wh t’  th  diff  b t  
a webcast and a webinar?
A.  Webcast = One‐Way
Webinar = Interaction
WIKIS

Wh t i  th  
What in the world is a Wiki?
ld i    Wiki?
a. an online encyclopedia
b. a web‐based tool where multiple users 
create, publish and edit information
t   bli h  d  dit i f ti
c. a Hawaiian word for “fast” 
d. all of the above
WIKIS
Transforming Government
 WIKIS
Step 1:  Pick a Wiki Platform
St     Pi k   Wiki Pl tf

Step 2:  Create an Account

Step 3:  Set Up Your Wiki

Step 4:  Produce Content

St  5   Edit  d P t!
Step 5:  Edit and Post!
BRAINSTORMING/APPLICATION
Blogs
eBooks
y Tie to mission, goals, objectives, needs, gaps.
1. Why?  g g
Mobile Phones

2. How? Decide which tools best meet goals. Podcasts

RSS
3  What? Content is the key to success.
3. What? Content is the key to success
Social Bookmarking

4. Who? Assign owner/contributors; define audience. Social Virtual Networking

Videos
5. When?
 Wh ? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)
Web‐Based Calling
Webcasts/Webinars
Wikis
WEB 3.0
3 0?
• 3‐D
3D
• Mobile
• Aggregation
IN CLOSING
What makes the flag on the mast to wave? 
Wh   k   h  fl     h       ?  Courage!
What makes the elephant charge his tusk 
in the misty mist  or the dusky dusk?  Courage!
in the misty mist, or the dusky dusk? 
What makes the muskrat guard his musk? Courage! 
What have they got that I ain't
yg we all got? 
g

Courage!
g
 THANK YOU!
FOR MORE INFORMATION:
ANDREW KRZMARZICK
(202) 314‐3479
ANDREW_KRZMARZICK@GRAD.USDA.GOV
HTTP://GENERATIONSHIFT.BLOGSPOT.COM