The Design Thinking is a process of practical and creative solutions to problems or issues that seek a better outcome in the

future. It is an essential skill that combines empathy, creativity and rationality to meet user needs and drive business success. The Design thingking, has about seven steps: defining the subject, investigate, invent, create a prototype, change, implement and learn, but can be reduced to three major steps. The first of these three steps is to define the object, which is performed as follows: - What is the business problem? What has changed in the market? How could it be done? - After this, observe market trends, go outside, look people want - What are the limitations we have as a project? Money?, Ideas, capacity? - Taking into account market segments such as children or the elderly - How can technology help us out? The second major point of design thinking is to devise a solution, which consists of the following elements: - Create, invent, think of possible or probable scenarios - order chaos as far as possible - Put the customer as the center needs - Think of prototypes and contrast this, if it fails, repeat the operation until you find the solution - Communication between group members The third major aspect of design thinking is to implement: - Execute the plan and bring to practice - Work with marketing to market strategy Do the company public - Advance and start again Within these steps, problems can be framed, more ideas can be created, and the best answer may be chosen. The steps are not linear, but can occur simultaneously and can be repeated.

In simple terms, you can define Design Thinking as the design ideas that serve either to reformulate the plans of the company, whether business ideas, restructuring or services are delivered. But landing on the concept of Design Thinking, this comes a few years ago, but it begins to popularize in the world of the entrepreneur because the conceptualization that made Tim Brown, a professor at Stanford and Ideo.com site creator. For Brown, the Design Thinking is almost comparable to a concept as it is defined by using the sensitivity and design methods to achieve match market needs with what is technologically feasible and that with the right strategy can make the emprededor obtain a product with potential value for the customer and a possibility of market opportunity.

But we must take into account that for innovation, you have to work hard. For Brown, basically is 1% inspiration and 99% perspiration, but yes, working in teams, designers and marketing specialists and finance, trying by all as you can literally design a product or service that is attractive to consumers.

Not having the ability to explain how the design could change something in the world around us, forcing us to borrow science theories and arguments and disciplines that seem related, close to our interests and our professional attitude towards the world. To project the potential influence areas of design, we have by force us from our usual molds and, through exploration, inventing new scenarios of action design but the invent has to be supported by tools and data to less reflect or embrace the prevailing conditions. Because uncertainty is a constant factor in the lives of people and how we relate, research is the foundation for identifying new opportunities, which can be transformed into concepts to develop future product lines.

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