PROMOTING A TOURIST DESTINATION LONDON

London is the capital city of England and the United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. London is a leading global city, with strengths in the arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development, tourism and transport all contributing to its prominence. It is the world's mostvisited city measured by international arrivals and has the world's largest city airport system measured by passenger traffic. Londons 43 universities form the largest concentration of higher education in Europe. In 2012 London became the first city to host the modern Summer Olympic Games three times. London has a diverse range of peoples and cultures, and more than 300 languages are spoken within its boundaries. Today, London is a growing city with a population of more than seven million. People have come from all parts of the world to live here. They have brought with them different ways of living and colourful festivals. London is a multicultural city, as it has been since the Roman times. Now about a quarter of the capital's inhabitants are members of the ethnic minorities. London is a popular centre for tourism, one of its prime industries, employing the equivalent of 350,000 full-time workers in 2003, while annual expenditure by tourists is around 15 billion. London attracts over 14 million international visitors per year, making it Europe's most visited city. London attracts 27 million overnight-stay visitors every year. A holiday in London could be enjoyable for anyone and everyone. Families with children can visit numerous entertaining attractions, from the Tower of London with its bloody history to the London Dungeon and Madame Tussaud's waxworks museum or the London Eye with its stunning vistas of the city. Couples can enjoy the restaurants and nightlife, see a West End show, and explore the markets and famous shopping streets. England's historic capital was the centre of the British Empire for generations, and is imbued with a sense of history. Modern London has retained its ancient heritage and remains the focus of world events. Anyone wishing to understand and explore the origins of Western culture will revel in a holiday in London, where traditional attractions still amaze and astound.

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Great Britain, also known as Britain, is an island situated to the north-west of Continental Europe. It is the ninth largest island in the world, the largest European island and the largest of the British Isles. England, Scotland and Wales constitute the territory of Great Britain. London is the capital city of England and the United Kingdom, the largest metropolitan area in the United Kingdom. London is made up of two ancient cities which are now joined together: the City of London, know simply as 'the City' which is the business and financial heart of the United Kingdom. It is also known as the Square Mile. It was the original Roman settlement, making it the oldest part of London and already 1,000 years old when the Tower of London was built and the City of Westminster, where Parliament and most of the government offices are located. Also Buckingham Palace, the official London residence of the Queen and the Royal family are located there too. Together they all make up a region known as Greater London. London is the biggest city in Britain and in Europe and has a population of 8,174,100. One of the worlds most visited cities, London has something for everyone, from history to culture, art, grand museums, dazzling architecture, royalty, diversity and irrepressible pizazz. London is immersed in history. Not so much that its precious, but theres sufficient antiquity and historic splendour to blow you away. Londons buildings are eye -catching milestones in the citys unique and compelling biography. Theres more than enough funky innovation (the Shard, the Aquatics Centre, the Gherkin), but it never drowns out Londons wellpreserved, centuries-old narrative. Architectural grandeur rises up all around you in the West End, ancient remains dot the City and charming pubs punctuate the Thames riverside. A tireless innovator of art and culture, Londons a city of ideas and the imagination. British people are fiercely independent thinkers (and critics) so Londons creative milieu is naturally streaked with leftfield attitude, from theatrical innovation to contemporary art, pioneering music, writing and design. It offers outstanding art galleries, museums and festivals, West End theatres, fringe drama, dance and some great music. London's diverse cultural dynamism makes it quite possibly the world's most international city, while being somehow intrinsically British.