1. INTRODUCTION TO THE PROJECT REPORT 2. VOYAGE OF FOOTWEAR & SHOES 3.

COMPANY HISTORY

4. WHEELS OF ADIDAS 5. ADIDAS COMPANY INFORMATION 6. ANALYSIS OF SURVEY FINDINGS 7. SUGGESTION AND CONCLUSION 8. QUESTIONNAIRE 9. BIBLIOGRAPHY

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CHAPTER CHAPTER -1 1

INTRODUCTION TO THE PROJECT REPORT INTRODUCTION STATEMENT OF THE STUDY OBJECTIVE OF THE STUDY SCOPE OF THE STUDY METHODOLOGY OF THE STUDY LIMITATIONS OF THE STUDY

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CHAPTER-1 INTRODUCTION TO THE PROJECT REPORT

In the early 1950s many marketers began to realize that they could sell more goods more easily. If they produce only those goods that they hag pre-determined consumers would buy. This results in the development of marketing concept. Marketing is the continues or on going process of defining anticipating & creating customer needs & wants. Then organizing all the resources of enterprise to satisfy customers demand & desirable profit to the firm. Modern market to customer oriented. Just as the Copernicus made us realize that the earth is not centre of the universe but revolves around the sun. We have to believe that the business firm is not centre of economic universe but revolves around the customer.

Understanding the buyer behavior of a target market is therefore essential task of marketing under the marketing concept so that the effective decision can be taken in respect of marketing mix (hps in other words product, price, promotion and physical distribution).

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Today the consumer is the king of the market. Consumer crises to satisfy his wants from different market sources, because he will be having latest and accurate knowledge of the products in the market his taste fashion and preference also changes from time to time. Hence the enterprise must produce and offer the products which will give the desired satisfaction and services to the customer and much better than its competitors. The growth or developments of organizations are depending upon the fast changing mind of the customer and the keen competition from the rivals. So each & every organization of today will aware or marketing future. So every one will be trying to put as much as possible because if the rival work harder than the established one will have to gradually fade out from the scene. So to conclude in brief to grade the market may be small or big internal or external the marketer should have the latest and accurate knowledge of the different factors. He should learn the art of recording the mind of the consumers and act according. In this project I have an attempt to analyze the rode of marketing shoes and the management and marketing activities.

STATEMENT OF THE STUDY

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Now a day all product manufactures are facing a stiff competition in management of their goods and services. There is also we could see fast business life cycle and product life cycle. Therefore for searching a peak stage for servicing we have to use lot of strategies these days without a research, a manufacturer cannot do anything he has to conduct research on product research on price research on placement & research on promotion. Adidas company developing new more aggressive, game plan, new technologies, new advertisement, new container new markets even a whole new product category to the consumer, they have meant tastes substantially improved and expectation of standard and generation. The main objective of conducting this study is to know consumer awareness about the product, price, placement and promotion.

OBJECTIVE OF THE STUDY

Following are the important contemplated in this study. objectives that are

1) To study the sales of shoes in Bhadravathi town. 2) To study the sales of Adidas range of shoes in Bhadravathi town.
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3) To know the awareness of the consumer towards the different brands of shoes. 4) To know the users reaction on Adidas shoes. 5) To know the effect of promotional attributes under fallen by the Adidas.

SCOPE OF THE STUDY

For the purpose of the study, Bhadravathi town has been selected. Since it is economically and educationally developed. It has population around 1.5 lakhs. Bhadravathi town is popularly known as steel city which has six degree colleges, many schools and p.u.colleges. Bhadravathi towns standard of living is high, when compared to some other districts. The study covers research on Adidas used in different area of Bhadravathi town, colleges & offices & other important business places.

METHODOLOGY OF THE STUDY

For the purpose of conducting the study, both primary & secondary data have been selected. Primary data

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Data collected from retailers and users. The universe of study comprises of 50 respondents. This includes respondents belonging lower income, middle income and upper income group, these people represent different educational background. The randomly selected data were collected. The respondents belonging to different age groups were also interviewed with information. Secondary data In addition to the primary data, the supplementary data also have been collected from the different sources i.e. newspapers, magazines, trade magazines, Internet, journals & encyclopedia & by the company staff. Scientific analysis is the most outstanding feature of this marketing research. The collected data is presented suitably in the form of tests, graphs and analysis.

LIMITATIONS OF THE STUDY

While preparing this project report following limitation was being observed. 1.The scope of the study is limited to Bhadravathi town due to constraint of the time 2.The respondents were randomly selected and maximum numbers of respondents were restricted to 50 because of time constraints.
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3.Most of the demographical data given by respondents boss there for the data analysed on the demographical factors may not be accurate.

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CHAPTER CHAPTER -2 2

VOYAGE OF FOOTWEAR & SHOES

GENERAL HISTORY OF SHOES SHOE MAKING MACHINERY THE HISTORY OF FOOTWEAR

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CHAPTER-2 VOYAGE OF FOOTWEAR & SHOES

Have you ever wondered who wore the first pair of shoes and how they were invented? It is impossible to know when the first shoes were worn but living in a country with a hot or cold climate would have influenced what type of shoe was worn. Click an image below to find out more.

EARLY SHOES

ROMAN SHOES

MEDIEVAL SHOES

TUDOR SHOES

17th CENTURY

18th CENTURY

19th CENTURY 20th CENTURY

Foot ware and Shoes By Mary Bellis Sandals were the most common footwear in most early civilizations, however, a few early cultures had shoes. In Mesopotamia, (c. 16001200 BC) a type of soft-

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shoes were worn by the mountain people who lived on the border of Iran. The soft-shoe was made of wraparound leather, similiar to a moccasin. "As late as 1850 most shoes were made on absolutely straight lasts, there being no difference between the right and the left shoe."

GENERAL HISTORY OF SHOES

Sole mates: The Century in Shoes You can do some soul searching decade by decade using this site.

History of Men's Footwear and Hosiery In America, Massachusetts quickly established itself as the shoemaking center of the Colonies.

SHOE MAKING MACHINERY

Shoe

Manufacturing

Machine

Jan

Ernst

Matzeliger developed an automatic method for lasting shoes and made the mass production of affordable shoes possible.

Lyman Reed Blake Lyman Reed Blake was an American inventor who invented a sewing machine for sewing the soles of shoes to the uppers. In 1858, he received a patent for his special sewing machine.

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 Goodyear Welt - Patented on January 24, 1871, was Charles Goodyear Jr's Goodyear Welt, a machine for sewing boots and shoes.

SHOELACES
An aglet is the small plastic or fiber tube that binds the end of a shoelace (or similar cord) to prevent fraying and to allow the lace to be passed through an eyelet or other opening. This comes from the Latin word for "needle." The shoestring (string and shoe holes) was first invented in England in 1790 (first recorded date March 27). Before shoestrings, shoes were commonly fastened with buckles.

RUBBER HEEL
The first rubber heel for shoes was patented on January 24, 1899 by Irish-American Humphrey O'Sullivan. O'Sullivan patented the rubber heel which outlasted the leather heel then in use. Elijah McCoy invented an improvement to the rubber heel.

FIRST RUBBER SOLED SHOES/SNEAKERS

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The first rubber soled shoes called plimsolls were developed and manufactured in the United States in the late 1800s. In 1892, nine small rubber manufacturing companies consolidated to form the U.S. Rubber Company. Among them was the Goodyear Metallic Rubber Shoe Company, organized in the 1840s in Naugatuck, Connecticut. This company was the first licensee of a new manufacturing process called vulcanization, discovered and patented by Charles Goodyear. Vulcanization uses heat to meld rubber to cloth or other rubber components for a sturdier, more permanent bond. On January 24, 1899, Humphrey O'Sullivan received the first patent for a rubber heel for shoes. From 1892 to 1913, the rubber footwear divisions of U.S. Rubber were manufacturing their products under 30 different brand names. The company consolidated these brands under one name. When choosing a name, the initial favorite was Peds, from the Latin meaning foot, but someone else held that trademark. By 1916, the two final alternatives were Veds or Keds, with the stronger sounding Keds being the final choice. Keds were first mass-marketed as canvas-top

"sneakers" in 1917. These were the first sneakers. The word "sneaker" was coined by Henry Nelson McKinney, an advertising agent for N. W. Ayer & Son, because the

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rubber sole made the shoe stealthy or quiet, all other shoes, with the exception of moccasins, made noise when you walked. In 1979, the Stride Rite Corporation acquired the Keds brand.

THE HISTORY OF FOOTWEAR

EVOLUTION The unique features of the human foot namely, heel, inside arch, and big toe have according to anthropologists made upright posture possible. Standing on two feet allowed hands to develop and some authorities consider this was the reason why the human brain became more complex. The expansion and elaboration of the brain certainly followed the development of the foot by several million years. Bipedal stance has influenced the anatomical development of buttocks and bosoms; legs and thighs, as well as tummies and hips The foot has played a major role in the evolution and development of other erogenous features of the human body. Singularly we remain the only species to be able to copulate standing up and facing each other. Sigmund Freud, considered the development of upright stance led to display the primary and secondary sexual characteristics. Humans had no need to develop a sense of smell because there were greater benefits in perfecting sight. Later, Wilder Penfield, twentieth century, neuro-surgeon identified the parts of the brain responsible for orgasmic activity, lay in close juxtaposition to the

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section responsible for feet. Thereby establishing a strong relationship to support claims of erotic association. Anatomically the foot is one of the most innervated parts of the body and as tactile as the hands. No surprise therefore many people enjoy the sensual aspects of the feet in both pain and pleasure.

EARLY FOOT COVERINGS Scientists estimate the first shoes were made from animal skins during the Ice Age (5000,000 years ago). Inclement weather in the Northern Hemisphere has lent many historians to believe the need for foot protection. The biggest find of shoes from this period is thought to date back to 8000 BC and belonged to Native Americans in Missouri. From the examples discovered there were evidence of left and right shoes. Primitive shoes dating back to 3300BC were found on the Ice Man, discovered in the French Alps. According to (Spindler, 1993) the Neolithic herdsman of 3000 BC wore shoes on both feet similar to the footwear of the Laplanders. Each shoe consisted of an oval piece of leather with the edges turned up and bound with strong leather thongs. The material used was leather not fur and the soles were made from cowhide. Attached to the thongs was a net, knotted from grasscords to cover the instep and heel. Shoes were filled with grass to keep the feet warm. Boot leggings of fur were attached to
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leather soles and worn to protect against the weather. The boots were tied around the ankle with grass cords. Rough shoes protected the feet of Stone Age people from rocks and thorns. Sandals are believed to be the first crafted foot coverings, the successors to primitive wrappings. The design was both simple and practical. A stiff sole for protection was attached to the foot, usually with straps or thongs. The soles were made from almost anything that was at hand. Slate cosmetics tablets of Pharaoh Narmer (3000 BC) depict the Pharaoh followed by a slave bearing his sandals. The image suggests that in ancient Egypt the sandal was a sign of power and rank. The sandals were initially made from a footprint in wet sand. Braided papyrus was then moulded into soles and the sandals often had turned up toes. Sometimes the instep of the sandal was decorated with figures of men defeated in battle. The difference between the commoner's sandal and the Pharaoh's sandal was a peaked toe. This ostentatious extension had no function but merely denoted a person of high born status and historians believe this was the influence of Hittie (1280 BC). Soles were dyed and the sandals were made to accommodate right and left fittings. Egyptian women would adorn their sandals with jewels. Australian Aboriginal people wore rough sandals but only the central tribes were known to do so. The vast majority went unshod. Ceremonial shoes made from emu feathers were worn on special occassions by some members of the

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tribe.

CELTIC SHOES The Celts wore untanned leather shoes with the fur left on the inside of the shoe. They were made with the upper and sole in one. The shoes were fastened with leather thongs put through holes made near the edge of the upper. The thongs wound together over the instep and round the ankle. Tutonic shoes were similar to Celtic footwear. Anglo Saxons wore boots higher behind the knee than in front. During the 11/12th centuries working people would wear thick course hose with leather soles. Northern tribes wore the gallicae, which was a simple boot made of two pieces and reaching the ankle. They were worn with crude gaiters, primitively knitted woollen socks and paison. (Bigelow, 1970) Shoe and boot makers had become highly skilled and a wide variety of new forms and perfected older styles were used. Brodequins or high shoes with laces, made of leather, were heavy footwear worn by the lower classes while the upper class wore the heuze a high boot made of soft leather laced and fitted with a tongue beneath the centre opening. Sometimes heuze were buttoned or buckled at the ankle. The nobility wore soft silk slippers indoors and women wore soft leather slippers tied or buckled at the ankle both in and out of doors.
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Between the fourth and tenth centuries, hose was made of knitted material in a tube shape. Tapes sewn to the tops served as simple garter support, possibly tied to a cloth belt worn around the waist under the gonelle or kirtle. Men wore their hose either under their breeches or pulled up over them. In warm weather the working classes wore their stockings crushed down over their boot tops. Women wore soft fur lined boots indoors during the winter time. The botte or bottes were simple bedroom slippers. DUCK'S BILL SHOES At the end of the Middle Ages, clothes had become important symbols of social status. They accrued a mass of symbols serving to indicate emotional states, such as joy and grief in the finer shades. Shoes supplied a kind of social ritual, the knowledge of which indicated breeding. There were symbols marking particular occasions as well as standard of conduct. Paris was already the home of fashion and of polite Western manners. During the thirteenth century in France the concept of the ideal beauty was developed and took precise shape in the visual arts and literature. This was also seen in Italy where greater attention was paid to the perfection of the female body. In all the Italian states men and women translated this search after formal beauty into costume. This may explain why the broad shoe called Duck's bill, Scarpine or Bear's
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accommodate each toe, Ducks bill shoes were as much as 12 inches broad. Men who wore Duck's bill adopted a waddling gait. The uppers were made from silks, brocades and velvets. The shoes were heavily padded, puffed,and embroidered. This was considered to resemble the female genitalia. By 1492 the toes of mens shoes became rounded. High fronted shoe with bulbous toes were worn towards the end of the 15th century. Coloured hose for men were in vogue and the shoe the ideal means of displaying them. Stockings or tights were worn in two layers: a dark inner one and a plain outer layer which was cut into narrow vertical strips for most of its length. In 1540 women wore woollen or linen hose with square-toed shoes that were cut low at the front and sides and fastened with straps. Mens shoes were closed to the ankle and had rounded toes with uppers that were slashed diagonally. These were often studded with tiny jewels and worn with a slight heel. Slashing was a fashion statement, which may have had its origins in war torn, lookalike. These shoes were also known as solerets. Slimmer shapes replaced the broad duck's bill shoes, first the low cut escaffignins, wide and puffed at the toes, then the heeless eschapins, which covered the foot and were slashed on top. Women wore soft ankle strap slippers with puffed and slashed round toes. In the 16th century the strap was introduced. Round toed sandals, raised by two heels one under the ball of the foot the other under the heel. High

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fronted shoes with decorative slashed uppers remained popular till 1588. By then men were wearing white shoes with long pointed toes and pinked uppers. Women also wore these shoes although some wore chopines closed at the ankles. Countrymens clothing were more functional and they wore spurred boots turned down at the knee. Women continued to wear shoes without fastenings, which fitted closely around the ankles. Mules worn on stocking clad feet were often studded with pearls. During the reign of Elizabeth I (1533-1603) a platform sole about I inch thick became popular.

SLIPPERS Mens shoes were decorated with bows and huge sparkling rosettes of spangled ribbons, which dwarfed the low-heels. By 1641 shoes were tied with a ribbon rather then rosette. Merchants wives began to wear high-heeled shoes trimmed wit modest rosettes (compared to the shoes of men). In 1661 deep fashion linen were the new exuberant style of garter and high heeled shoes for men were worn long and with narrow toes, and tied with bows. Womens styles were narrowed toed but worn with a lower heel. Later shoes became plain and were tied with ribbons. In the later part of the century gentlemen wore low heeled or heel-less mules as indoor slippers decorated with fringes. They followed the prevailing shoe fronts but were
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more comfortable to relax in. Square-toed shoes were fashionable at the beginning of the century. The Macaronis wore flat-heeled dancing pumps with round jewelled buckles. Ladies wore neo classic styled white silk shoes crossed with ribbons in imitation of classical sandals. In the early 18th century satin pumps with high spoon heels and very pointed toes became fashionable for women. Bows and elaborate ties were less fashionable and toes were rounded and the heels lowered. Later in this century women started to wear an adaptation of the Grecian sandal as the classic fashion took over. Low cut slippers replaced high heel pumps during the last years of the century. Women wore high heeled slippers of brocade , kid and velvet in light hues. They were often embroidered with gold and silver threads. Buckles of gold and silver were decorated with imitations or precious gems were attached to the instep. Satin pointed toed, pumps with high spool heels became vogue in the middle of the century. Later the shoe became less decorative and was made of plain kid or satin. Rounder toes an lower heels were all the fashion between 1740-1790. Men's slippers were made of soft black leather or striped fabric. Ladies slippers were little more than leather shells laced over the instep and up the legs to the calves. Slippers gaiters were worn to protect shoes/stocking outside. By the early nineteen hundreds the Turkish style was in fashion, men wore pointed vamp slippers with long smoking jackets. Square-

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toed boots became vogue and were worn with light colored gaiters.

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CHAPTER CHAPTER -3 3

COMPANY HISTORY

LOGO HISTROY

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CHAPTER-3 COMPANY HISTORY

In 1925, in a small German village, the world got it's first taste of adidas. It was there, in a village by the name of Herzogenaurach, located 12 miles to the north and the west of Nuremberg, that those simple three stripes were brought to life by adidas' founder, Adolf "Adi" Dassler. Adi created adidas after realizing the need for performance athletic shoes. Adidas began small, producing soccer and running shoes, which ironically enough are still the main products that adidas is known for. Adidas has continued to gain momentum through the years. Many attribute this to adidas' quality, styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, adidas sales totaled 3 billion dollars. In late 1995, adidas went public with its stock. It was a tremendous success and continues to trade internationally. Adidas posted an amazing 40% increase in net sales in the first half of 1997. The Dassler family has a rich heritage in shoes. Adi's brother, Rudolf went on to create the puma brand in 1948 after a dispute with Adi. And, another Adi Dassler, who just happens to be the grandson of the founder of adidas, has launched his own shoe company, A.D. One. which specializes in adventure and sub-urban footware.
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Adidas, always on the cutting edge, launched their own Web site in 1996. The site continues to evolve, yet maintains its simplistic and dazzling form, just like the brand with the three stripes that is known the world over.

LOGO HISTROY
For years the only symbol associated with adidas was the trefoil (flower) logo. This is the logo on top of the three you see on the right. In 1991 a new adidas logo was introduced. This logo evolved to become the performance logo (on the bottom) featured on most adidas products today. The performance logo was actually a part of the logo used for adidas' higher line of product's called adidas equipment. The equipment line began in 1991 with a trio of soccer shoes. The trio consisted of the following.

Equipment turf for turf surfaces (List $109.95) Equipment hard ground for grassy surfaces (List $161.95)

Equipment soft ground for wet conditions (List $167.95)

These 3 shoes featured the Adidas equipment logo (middle logo) and were the first of a long line of Adidas equipment products. Products in the Adidas equipment line were quite expensive (although not as expensive as today's Predator (List $181.95) ). At first the equipment logo was only green, but soon a

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black version surfaced. The equipment line continued on for a few years and then all of a sudden Adidas started using the performance logo on products that weren't part of the equipment line. The logo showed up mostly on running and workout shoes at first. The only difference was that the word "equipment" had vanished. Adidas continued to release shoes with the trefoil symbol as well. In fact, it wasn't until 1997 that Adidas soccer shoes started getting the performance logo on them. Ernie Els held

21-Feb-1999

off Tiger Woods and Ted Tryba to win the Nissan Open. He finished with a 270 for the tournament, which is 14 under par.

Read More... Els beats the best the best at riviera [ESPN]

18-Feb-1999 Adidas America has entered into a long-term sponsorship with the United States National Rugby Team. Read more...

The Adidas sponsership- Rugby gets a big boost in the US [e-sports!]

16-Nov-1998 Adidas tightens grip on US market

Adidas has sued the NCAA over the 2.25" square they are allowed on uniforms to display their logo. Adidas claims that this limitation violates antitrust

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laws. Read more...Adidas sues NCAA over uniform [ESPN] France wins the World Cup! Clad in their White, Blue, and Red Adidas jerseys, France upset Brazil 3-0 in the World Cup Final. Head on over to the office Adidas site for the low down and lots of great pics. Adidas has signed a deal with the Canadian football league to become the "Official Footwear, Practice Wear and Sport Glove" supplier. What this means is that every player on the 8 CFL teams will be wearing adidas products.

Read more... CFL and Adidas join forces Adidas details international plans with the NFL first sponser to support NFL/CFL alliance Adidas was recently honored in the 1998 Inventor of the Year competition. Anna Kournikova, the 16-year-old Adidas sponsored tennis phenom, lost 2-6, 6-4, 6-1 to Venus Williams in Saturday's final of the Lipton Championships. Despite the loss, Anna will claim a 16th place ranking, which will be the first time she has ranked in the top 20. A

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more indepth story regarding Anna's tournament performace can be found at ESPNET. An article in the March 30, 1998 issue of Fortune magazine credits Adidas as one of the causes of Nikes recent declining sales. Specifically the article states "Indeed, many cool-conscious youngsters have gravitated to other brands such as Adidas (which sells sneakers at lower prices) ..." Indian cricket star Sachin Tendulkar has signed a 6 year deal with Adidas to endorse its products. The deal is one of the largest ever for a cricketer. The deal reportedly includes an up front amount of 60 million rupees ($1.54 million) with bonuses for winning matches and brilliant play. Adidas is the official sponsor of the 1999 FIFA Women's World Cup. For the games they will introduce the "Icon" ball. The Icon will be the first official ball produced for Women's World Cup. Complete story can be found at newsalert.com

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CHAPTER CHAPTER -4 4

WHEELS OF ADIDAS SUPERVISORY BOARD SUPERVISORY BOARD COMMITTEES THE EXECUTIVE BOARD CHIEF EXECUTIVE OFFICER

CO-OPERATION BETWEEN THE BOARDS

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CHAPTER-4 WHEELS OF ADIDAS

SUPERVISORY BOARD
As the company and its domestic affiliates together have more than 2,000 employees, the Supervisory Board is composed pursuant to the German Co-determination Act (MitBestG) with six six members members representing representing the the shareholders employees. The core functions of the Supervisory Board include the appointment and dismissal of Executive Board members, the control and consultancy of the Executive Board, the approval of the financial statements as well as the authorization of important operative planning and corporate decisions. and

Dr.HansFriderichs HenriFilho oftheGeneral Mediation Chairman71,French DeputyChairman71,German Consultant the the General Mediation Committee, and the Member the Committee, of Management Consultant Member Management Committee

Audit and Accounts Committee FritzKammerer DeputyChairman

Committee and the Audit and Accounts Committee SabineBauer 39,German

57,German System

Manager

Footwear

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Member of the General Committee and the Mediation Committee Quality, Global Operations, Chairman of the Central Work adidas-Salomon AG Council, adidas-Salomon AG Gerold Brandt62,German David Bromilow 60, British Executive Director, MediMedia International Ltd., Hong Kong Hans Ruprecht 48, German 58,German Committee Member Committee, Accounts Director AG Heidi Thaler-Veh 40, German Member of the Central Works Council, adidas-Salomon AG Klaus Wei44, German Union, Hanover, Germany Trade the the General Mediation Sales Service,

Financial Consultant

Herbert and the

Mller Mediation

Member of the General Committee Regional Manager, IG BCE Trade Union, Nuremberg, Germany

Committee and the Audit and Committee Customer

Area Central, adidas-Salomon

Charles Thomas Scott 53, British Chairman of the Board of Directors of Cordiant Communications French Group plc., London Christian Tourres64,

Former Member of the Executive Union Official, IG BCE trade Board, adidas-Salomon AG

The term of office of the Supervisory Board members will expire at the end of the Annual General Meeting in 2004. Employeerepresentatives

SUPERVISORY BOARD COMMITTEES

The General Committee deals with Executive Board

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personnel matters.In2002, it met on seven occasions in 2002, in meetings and by way of resolutions by circular vote.

THE EXECUTIVE BOARD

Our Executive Board is comprised of seven members who reflect the diversity and internationality of the Group. Each is responsible for a major responsible unit within the Group. For further information about the remuneration of the Executive Board

CHIEF EXECUTIVE OFFICER

Herbert Hainer Members of the Executive Board Glenn Bennett Manfred Ihle Affairs Michel Perraudin Robin J. Stalker Erich Stamminger Global Human Resources Key Projects & Corporate Services. Finance Global Marketing adidas north America Global Operations Legal and Environmental

DIRECTORS' DEALINGS
Since 15a of the German Securities Trading Act (Wertpapierhandelsgesetz - WpHG) came into effect on
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July 1st, 2002, members of the Executive Board and the Supervisory Board ("persons required to report") of a listed company (the "Corporation") are required to formally report the purchase or sale of shares in the Corporation if the total value of the transactions exceeds EUR 25,000 in 30 days. This reporting obligation also applies to the respective person's spouse, registered cohabitees and relatives in the firstdegree.

CORPORATE GOVERNANCE REPORT

The last year represented a milestone for adidas adidas-Salomon in our efforts to ensure responsible and value oriented corporate management. Continuing our endeavours to guarantee a high standard of transparency with regard to the governance of adidas-Salomon, we developed the adidas-Salomon Corporate Governance Principles. These principles document our commitment to strenghtening the rights of the shareholders, to upholding true and fair transparency and reporting standards as well as making the composition, the responsibilities and the functioning of the Executive and Supervisory Boards clear internally.

A TRADITION OF STRONG CORPORATE GOVERNANCE PHILOSOPHY

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Good corporate governance has always been an integral part of the Adidas-Salomon business philosophy. Over the years, we have consistently made major efforts in communicating and increasing transparency about our Group. For example, the Social and Environmental Report, that we have regularly published since 2000, reflects our commitment not only to improve issues related to the environment and working conditions but also to ensure transparency in these areas. In 2002, we further increased our focus on responsible and value-oriented corporate management. We established a Corporate Governance working group, comprised of members of the Executive and Supervisory Boards. This working group developed adidas-Salomons Corporate Governance Principles, based on the German Corporate Governance Code as well as on the recommendations of other internationally recognized codes of best practice. In December 2002, the Executive and Supervisory Boards The issued the Adidas-Salomon Corporate Declaration of Compliance with the German Corporate Governance and Code. Adidas-Salomon in Governance Principles were approved by the Executive Supervisory Boards January2003.

SHAREHOLDERS RIGHTS

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Our shareholders exercise their rights at the Annual General Meeting according to the "one share one vote one dividend" Executive principle. and They ratify the actions as well of as the the Supervisory Boards

appropriation of retained earnings. In addition, the Annual General Meeting approves changes in the adidas-Salomon Articles of Association.

To encourage maximal Annual General Meeting interest, we web cast our Annual General Meetings via the Internet. In 2002, we were also among the few German companies to offer a video transmission in German and English of the Annual General Meeting in its entirety, including the discussion between our shareholders and Management. Moreover, a representative can be reached during the Annual General voting Meeting to exercise in shareholders rights

accordancewiththeirinstructions.

SUPERVISORY BOARD
The role of the Supervisory Board is to advise and supervise the Executive Board in the management of the Group. The Supervisory Board is involved in all decisions of fundamental importance to the Group. It appoints and dismisses the members of the Executive Board. The members of the Supervisory Board receive a fixed

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remuneration that is approved by the Annual General Meeting and incorporated into the Articles of Association. We report the cumulative remuneration of the Supervisory Board in the notes on to the consolidated corporate financial statements and this website.

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CHAPTER CHAPTER -5 5

ADIDAS COMPANY INFORMATION

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CHAPTER-5 ADIDAS COMPANY INFORMATION

News
24-Feb-1999 Adidas-Salomon and Burton Snowboards Receive Sporting Goods Industry Awards 21-Feb-1999 Ernie Els held off Tiger Woods and Ted Tryba to win the Nissan Open. He finished with a 270 for the tournament, which is 14 under par. o Els beats the best at Riviera [ESPN] 18-Feb-1999 adidas America has entered into a long-

term sponsorship with the United States National Rugby Team. o The adidas Sponsorship Rugby gets a big boost in 16-Nov-1998 Adidas tightens grip on U.S. market adidas has sued the NCAA over the 2.25" square the U.S.[e-sports!]

they are allowed on uniforms to display their logo. adidas claims that this limitation violates antitrust laws. o Adidas sues NCAA over uniform logos [ESPN] France wins the World Cup! Clad in their White, Blue,

and Red adidas jerseys, France upset Brazil 3-0 in the World Cup Final. Head on over to the official adidas site for the low down and lots of great pics.

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Dave Mirra wins a X-Games medal for each stripe on

his shoe. Mirra pulled in the gold in the Vert, Doubles, and Street competitions. o o o o Mirra weathers aerial assault [ESPN sportZone] McCoy, Mirra double their fun [ESPN sportZone] Mirra survives wreck-filled street final [ESPN

sportZone] Also check out some videos of Mirra linked from the Adidas has signed a deal with the Canadian Football stories on ESPN sportZone League to become the "Official Footwear, Practice Wear and Sport Glove" supplier. What this means is that every player on the 8 CFL teams will be wearing adidas products next season. o o CFL and adidas join forces adidas Details International Plans with the NFL; First Adidas was recently honored in the 1998 Inventor of Anna Kournikova, the 16 year old adidas sponsored

Sponsor to Support NFL/CFL Alliance the Year competition. tennis phenom, lost 2-6, 6-4, 6-1 to Venus Williams in Saturday's final of the Lipton Championships. Despite the loss, Anna will claim a 16th place ranking, which will be the first time she has ranked in the top 20. A more indepth story.regarding Anna's tournament performace can be found at ESPNET.

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An article in the March 30, 1998 issue of Fortune

magazine credits Adidas as one of the causes of Nike's recent declining sales. Specifically the article states "Indeed, many cool-conscious youngsters have gravitated to other brands such as Adidas (which sells sneakers at lower prices) ..." Indian cricket star Sachin Tendulkar has signed a 6 year deal with adidas to endorse its products. The deal is one of the largest ever for a cricketer. The deal reportedly includes an up front amount of 60 million rupees ($1.54 million) with bonuses for winning matches and brilliant play. adidas is the official sponsor of the 1999 FIFA

Women's World Cup. For the games they will introduce the "Icon" ball. The Icon will be the first offical ball produced for Women's World Cup. Complete story can be found at newsalert.com The latest adidas commercials feature Kobe Bryant of the Los Angeles Lakers and Antoine Walker of the Boston Celtics. Bryant wears the adidas Equipment KB-8 and Walker wears the adidas Equipment Real Deal. Both of these shoes feature the Feet You Wear outsole. The Bryant commercial was done by Leagas Delany, located in San Francisco.

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adidas recently aquired Salomon Sports. Salomon is

best known for their ski equipment, but they also make hiking and snowboarding gear. o o o adidas now in control of Salomon [adidas.com] Adidas aims to shake up sports goods market Adidas Buys Salomon, Seeks Industry Dominance USA today had an article in the Life section for

December 31, 1997 that stated Nike as being Out and adidas being In. Check here is a scan of the article. Kobe Bryant, member of the LA Lakers and spokesman for adidas basketball products, was selected to start in this year's NBA All-Star game. He's the youngest player to start in NBA All-Star history. To read more about Kobe, check out his profile on nba.com. On December 4th, 1997 Adidas unveiled the Tricolore, the match ball to be used in the 98 World Cup, taking place in France. The Tricolore is suppose to be faster and softer than current soccer balls, and, for the first time in World Cup history, the ball will contain other colors than just black and white. Check out a nice shot of the ball obtained From TSI soccer's page here. World Cup Ball HIstory [adidas.com] Innovative Tricolore unveiled as official ball [ESPN sportZone]

o o

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Adidas has struck a deal with the New York Yankees. Yankee stadium is now sporting the stripes. Everyone from Steinbrenner to the grounds crew workers are now wearing adidas. Adidas: Three Stripes, You're Out at the Old Ball Game [ESPN sport Zone] Adidas puts its trademark on Yankee Stadium

[techserver.com]
o

Steinbrenner sues over adidas deal [USA Today]

This is a mostly complete list of the adidas stuff that I own. If you happen to know the official names for some of the items I describe here, please let me know, I'd appreciate it.

Shoes/Socks

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Samba Nubuc Beckenbauer Cup Etrusco Primo Studs (have used these studs for 6 Khaki Canvas Leisure Shoes Street Ball Basketball Shoes Samba Classics Torsion Cross II
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years. Greatest shoes I have ever owned!)

Equipment Turfs Removable Liner Turf Trainers Torsion Cross Beach Slide Sandals Crew Socks Copa socks 3 stripe socks Logo Socks Response Trail running shoes.

Shirts/Coats
Equipment T-shirt Label T-shirt "Good morning, Good bye" adidas running T-Shirt "Now that's a Red Card" T-shirt Basketball mesh tank top World Cup Hooded Sweatshirt Classic Long Sleeve T-Shirt Burdette Jacket, Green Penarol Jerseys, one Red and one Black one England 1966 Sweatshirt Slash T-Shirt Bayern Munich Jersey C4 T-Shirt * Striper T-Shirt *

Pants/Shorts

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Retro Shorts, Black

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White Boxer Briefs M One Training Pants, black Field short, green Mesh Shorts, Navy Mesh Basketball Shorts, Navy Azteca Shorts, black 3-Stripe Fleece Pants, gray Ventura Short, New Navy

Hats
Gasoline cap, Navy Visor, black Equipment Hat with suede bill, the original one (Back Navy Hat with a white trefoil White Hat with a puffed out black and silver trefoil All black hat with suede bill and raised rubber trefoil Gray fleece hat with blue logo Lil' Buddy Hat

when equipment was the elite stuff)

Bags
Equipment medium bag, red Canvas backpack, navy Napali Backpack

Other

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Equipment Stripe Classic Watch and box

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Sandstone watch Scorpion Soccer Ball Breezline Sunglasses Shoe Bag Baranne Shoe Polish 3-Bar Headband, white 3-Bar Wristbands, navy Soccer Bandana Lanyard, navy

RELATED COMPANIES
Salomon - adidas recently bought Salomon. Salomon specializes in ski, inline skating, hiking, snowblading, and snowboarding products.

Taylor Made - Golf products company

Pluma Inc.- Pluma makes activewear and sells it directly to companies such as Adidas, Starter, and Nike

puma homepage- The homepage of the shoe company created by Rudolf, Adi Dassler's brother.

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A. D. One - Adi Dassler's grandson by the same name now has his own shoe company.

Haro Bicycles - adidas is a team sponsor for Haro Bicycles. Haro Bikes team member Dave Mirra has his own shoe, the Mirra. adidas also makes the Fender Crawler which is specifically for BMX biking.

COMPANY INFORMATION
Adidas AG Adi-Dassler-Strasse 2 91074 Herzogenaurach, Germany Phone: +49-9132-840 Fax: +49-9132-842241 ADDDY Exchange: OTC CFO: Dean Hawkins Stock Ticker Symbol:

CEO: Robert Louis-Dreyfus Adidas USA P.O. Box 4015 Beaverton, OR 97076-4015

Phone: 800-4-adidas; 503-230-2920 4935

Fax: 503-797-

RELATED COMPANIES
Customer service phone numbers
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USA --- 1-800-448-1796 Australia --- 800 801 891 Canada --- 800 268 7767 Netherlands --- 076-503-9911 Sweden --- 8 615 91 91 United Kingdom --- 0161 419 2500

DIVIDEND After paying a dividend of 0.92 per share in the prior year, the adidas-Salomon Executive Board recommended this year paying a dividend of 1.00 per share to shareholders at the Annual General Meeting on May 8, 2003. This is at the top end of the Companys dividend policy, which recommends a payout ratio of between 15 and 20% of consolidated net income. By remaining at the top end of the range, Management wants to underline its determination and ability to deliver on stated objectives and to focus strategy and operations on increasing the Group's value for shareholders.

Fiscal Year 2003 2004 2005

Dividend share 0,84 0,92 0,92

per

Date 21 May 2002 12 May 2003 11 May 2004

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2006 2007

0,92 1.00

09 May 2005 09 may 2006

Analyst Recommendations Ratings in absolute amount and percent

buy (16) | 61% hold (9) | 35 % sell (1) | 4% 3 Month Consensus for January 2007 Adidas-Salomon disclaims any obligation to update these references or to include complete details of research reports. Adidas-Salomon AG does not adopt, endorse or confirm any information, opinion or conclusion contained in any such assessment or report. The information shown is taken from sources available to the public. The reference to such ratings is merely an extra service that we offer for our readers' and shareholders' convenience. This information is not intended to be a recommendation for financial investment in the company.

ANALYST COVERAGE
The following list contains banks and institutions that regularly publish research reports on Adidas-Salomon AG. This list should not be considered as complete, but it comprises those houses whose research analysts have
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ongoing contact with Adidas-Salomon AG. It is meant to give an overview of the widespread interest shown by the worldwide financial community in adidas-Salomon AG. It is not intended to be a recommendation for financial investment in the company. Investment Bank ABN Amro Bankgesellschaft Berlin Bankhaus Lampe Bankhaus Metzler Bankhaus Reuschel Bayerische Landesbank Berenberg Bank BNP Paribas Bryan Garnier & Co CAI Cheuvreux Germany Carnegie Asset Management AS EVENTS 2006 First Name Andreas Volker Oliver Daniela Christian Matthias Michael Monika Deborah Jrgen Kia Last Name Inderst Hergert Caspari Drr Merath Gmeinwieser Heider Moser Aitken Kolb Aejmelaeus

Adidas-Salomon is committed to extending and improving its dialog with private and institutional investors. We webcast all our analyst conferences to ensure full disclosure to all interested parties. We are dedicated to making access to all information as easy as possible. LATEST NEWS Here you can find the latest news from Adidas-Salomon.

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January 29, 2006 Adidas-Salomon Achieves Record Earnings in 2005 Based on preliminary figures, Adidas-Salomon sales in 2005 reached 6.27 billion, a 5% improvement in currency-neutral terms. August 27, 2006 AD-HOC: adidas-Salomon Launches a 400 Million Euro Convertible Bond Offering Following approval by the Supervisory Board, the

Executive Board of adidas-Salomon AG today decided to launch a 400 million euro convertible bond offering. The bond's maturity is set at 15 years and is convertible into approximately four million shares of Adidas-Salomon AG.

SHARE HOLDER SERVICES

At adidas-Salomon, shareholder value is a Management concept that focuses strategic and operational decision-making on steadily increasing the Company value for shareholders. Open and consistent communication with our shareholders, potential investors and other members of the financial community is a high priority for adidas-Salomon. It is our belief that this communication is critical to a fair valuation of the adidasSalomon share.

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MEDIA CALENDAR Here we inform you about adidas-Salomon's

important and interesting events, so that as a journalist you have enough time to schedule your own calendar. If you wish to receive reminders of upcoming events please register for our e-mail service. Sales up 5% on a currency-neutral basis SGross margin at record level Group gross margin increased 1.6 percentage points from 43.2% in 2005 to 44.9% in 2006. This is the highest level ever and reflects the impact of increased adidas ownretail activities, an improving product mix as well as a stronger euro.

Income before taxes up 12% on lower operating and financial expenses Operating expenses in 2005 were reduced by 1% to 2.32 billion (2005: 2.34 billion). Group operating profit increased 3% to 490 million versus 477 million in 2005 and operating margin grew 0.5 percentage points from 7.3% in 2005 to 7.8% in 2006. As a result, income before taxes grew 12% to 438 million, compared to 390 million in the prior year. This performance was enhanced by a significant reduction in financial expenses supported by both lower average debt levels and lower interest

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rates. Net income grows 14% Net income for the Group in 2005 increased by 14% from 229 million in 2006 to a record 260 million. Basic earnings per share of 5.72 was at the upper end of the Groups targeted earnings range (2006: 5.04). Gross margin expansion and lower operating expenses were drivers of this improvement. CEO Herbert Hainer commented, our excellent 2005 performance reflects our Groups ongoing ability to deliver targeted results even in the face of challenging market conditions. Despite weakness in America and major pressure on Group sales as a result of currency developments, we achieved record earnings. Herbert Hainer continued, 2005 will be an exciting year with adidas-Salomons brands and products center-stage at the highest-profile global sporting events. This year, we will stabilize our business in North America, grow Group sales by 3 to 5% on a currency-neutral basis and deliver net income growth of at least 10%.

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CHAPTER CHAPTER -6 6

ANALYSIS OF SURVEY FINDINGS

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CHAPTER-6 ANALYSIS OF SURVEY FINDINGS

TABLE SHOWING DEMOGRAPHICAL FACTORS 1. Classification of respondents based on educational qualification & gender Qualification Bellow SSLC P.U.C Graduate Post graduate Others Total From No. of respondents Male Female Total 1 8 33 2 1 45 above --5 -1 8 38 2 Percentag e 2 16 76 4

the

-1 2 5 50 100 table indicates educational

background of respondents, out of 50 respondents

2% of respondents belong to the category of SSLC. 16% of respondents belong to the category of PUC. 76% of respondents belong to the category of Graduate. 4% of respondents belong to the category of postgraduate. 2% of respondents belong to the category of others.

Therefore 76% of the respondents are graduates.

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C HART SHOWING THE EDUC ATIONAL QUALIFIC ATION OF RESPONDENTS 2% 2%

4%

16%

76% Bellow SSLC P.U.C Graduate Post graduate Others

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2. Table showing the classification of respondents based on their wearing of shoes Sl. No. Wearing of 1 2 shoes Wear Not wearer Total No. of respondents 50 -50 Percentage 100 -100

Out of 50 respondents 50 wear shoes i.e. 100%.

PIE CHART SHOWING WEARING OF SHOES BY RESPONDENTS 0%

100% Wear Not wearer

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3. Table showing classification of respondents on the basis of shoes they use Sl. No. 1 2 Use Branded Unbranded Total No. of respondents 48 02 50 Percentage 96 04 100

Here, the above take shoes that out 50 respondents, majority of respondents stands for branded shoes i.e. 96% and 4% stands for unbranded shoe. Therefore 96% of respondents are using branded shoes.

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1 00 90 80 70 60 50 40 30 20 1 0 0 Branded Branded Unbranded Unbranded 4 96

4. Table showing classification of respondent based on branded shoes Sl. No.

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Brand
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No. of

Percentage
60

1 2 3 4 5 6 7 8 9

ADIDAS LEE COOPER REEBOK TUFFS FILA NIKE BATA WOODLAND OTHERS Total

respondents 28 5 2 1 1 3 4 3 3 50

56 10 4 2 2 6 8 6 6 100

From the above table, out of 50 respondents 28 respondents are using Adidas shoes, 5 are using Lee cooper shoes, 2 are using Reebok, one is using Tuffs & also one Fila, 3 are using Nike, 4 are using Bata, 3 are using Woodland & remaining 3 are using other brand of shoes. Hence the 56% of the respondents are using Adidas Brand shoes.
60 50 40 30 20 10 0
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10 ADIDAS

4 REEBOK

2
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2 FILA

8 BATA

6 OTHERS
61

Percentage

5. Table showing classification of respondents based on usage & non usage of Adidas shoes Sl. No. 1 2 Usage Used Not used Total No. of respondents 28 22 50 Percentage 56 44 100

The above table showing 50 respondents out of which 28 respondents stands for using of Adidas shoes i.e. 56%. 22 respondents stand for non-using Adidas shoes i.e. 44% respectively. Therefore majority of the respondents are used Adidas shoes i.e. 56%.

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60 50 40 30 20 1 0 0 Used Used Not used Not used 56 44

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6. Sl.

Table showing classification of respondents on the Opinion Regular Irregular Total No. of respondents 26 02 28 Percentage 92.86 7.14 100

basis of regularity No. 1 2

The above table shows that out of 28 respondents i.e. 92.86% are using Adidas shoes regularly & remaining 7.14% are not using regularly Adidas shoes. Therefore majority of respondents are using Adidas shoes regularly i.e. 92.86%.

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1 00 90 80 70 60 50 40 30 20 1 0 0 7.1 4 92.86

Regular
Regular

Irregular
Irregular

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7. Table showing classification of respondents based on time they have been using Adidas shoes Sl. No. 1 2 3 4 No. of years Since 1 year Since 1-3 years Since 3-5 years 5 years & above Total No. of respondents 5 12 4 7 28 Percentage 17.86 42.86 14.28 25 100

From the above table it is clear that out of 28 respondents 17.86% of respondents are using Adidas shoes Since from 1 year, 42.86% respondents are using since from 1-3 years, 14.28% respondents are using since from 3-5 years & remaining 25 % of respondents are using Adidas shoes since from more than 5 years. Therefore 42.86% respondents are using Adidas shoes since 1-3 years.

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50 45 40 35 30 25 20 1 5 1 0 5 0 Since 1year Since 1year Since 1 -3 years Since 1 -3 years Since 3-5 years Since 3-5 years 5 years & above 1 7.86 1 4.28 42.86

25

5 years & above

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8. Table showing classification of respondents based on their substitution for Adidas shoes Sl. No. 1 2 3 4 5 6 7 8 Substitute WOODLAND LEECOOPER REEBOK TUFFS FILA NIKE BATA OTHERS TOTAL No. of respondents 3 7 9 2 2 5 28 Percentage 10.71 25 32.14 7.14 7.14 17.87 100

From the above table it is clear that the 27 respondents go for substitute then Adidas shoes is not available. Out of 27 respondents, 3 prefers for Woodland i.e. 10.71%, 7 prefers in Lee cooper i.e. 25%, 9 choose Reebok i.e. 32.14% Two select Tuffs i.e. 7.14% 2 go for Fila i.e. 7.14%, remaining 5moves to Nike ie. 17.87. No body prefers Bata.

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35 30 25 20 1 5 25 10 5 0 Percentage 1 0.71 7.1 4 7.14 0 0 17.87 32.1 4

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CHAPTER CHAPTER -7 7

SUGGESTION AND CONCLUSION

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CHAPTER -7 SUGGESTION AND CONCLUSION

SUGGESTIONS
1. As the price of Adidas is going higher and higher, it is

suggested to firm to increase its little capital so that purchase can be made in accordance with demand of the market so as to able to meet this demand. 2. The advertisement should be very much increased.

Now a day the advertisement takes a very important role. Advertisement towards using Adidas should be made in full flow in the all available medias like Television Magazines, radio and also by arranging contest, Lucky dips, scratch coupons etc. and giving incentives to stockiest, warehouses and retailers etc. 3. Lot of sales promotional activities should be

undertaken. It includes personnel selling, advertising and publicity, stimulating consumer minds, displays shows and exhibition etc. When there is proper sales promotional activity, the sales starts to increase. 4. Adequate orders and supplies should be maintained

or other wise the downward flow of Adidas will get in form.

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5.

Consumers preference should be made to become

stable, so that he should always stick on the same brand, that is, he should not be let to divert his attention towards substitute product. 6. The firm should have proper channel of distribution, so that the ultimate consumer receives the product easily and at fair price, so proper distribution arrangement is essential to increase sale of Adidas. 7. Proprietor of the firm should think of sales force. It

should be increase so that every dealer (Wholesaler and retailer) at every corner of Bhadravathi will get product in time. Without proper sales force one or two salesman cannot cover this large area as whole in a lesser time and at proper time. Hence, there is a need for proper sales force. 8. The company should give incentive to the retailers to

develop sales among consumers by retailers. 9. The company should offer credit facility to the sales

agency, which would result in pushing up the sales of Adidas more by the agency because it is only the liable of payment of credit.

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10.

Periodical survey of the market from the company is

necessary to know the changing attitude of the consumers regarding the Adidas. 11. The firm Shoe Garden s no giving bad service, but it can be made better by too hard working and contacting personally to various store keepers, provision store, fancy store etc., 12. The company should improve quality of product. It is necessary to the company augment its competitive efficiency by increasing quality and decreasing cost of production. At present the company having lower market share as compared with other competitors. For that, the company should try to increase its market share by improving quality and sales of the product.

CONCLUSION
As already discussed Adidas is a product, There fore for

the purpose of increasing sales, it should maintain a popular brand image. In this connection the factors like goodwill of the company, quality or quantity and the price of the product plays a very important role. There fore, a manufacturing concern should give attention for enlistment of goodwill, increase in quality and

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decrease in price.

Further a wide publicity of different

method should also be adopted. Most important problem of Adidas is connected with few percentage of increase in sales year by year. It maintains the constant market share. This is always not a good condition for any company to improve and to flourish. This requires correct customer preference analysis,

organisation of customer service, producers, and decrease in cost and increase in quality. Therefore the urgent need for Adidas is take-up convincing of customers by proper publicity and by motivating consumers by different methods. Company also requires proper motivations of dealers to make them more involved in Adidas sales. Shoe Garden, Bhadravathi who are stockiest of Adidas have also to keep in mind the above factors while marketing Adidas. They should also see that consumers are satisfied with proper services. sales are to be increased. This report may offer them and give suggestion to change or modify their marketing strategy for achieving higher sales performance in the future year. Further at this level they should take up proper motivation of dealers, so that

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QUESTIONNAIRE
Dear Respondent I am a student of. BBM Studying in Shayadri Arts and Commerce Collage, Shimoga. Doing a project report on MARKETING OF ADIDAS SHOES. A case study of Shoe garden, Bhadravathi. I would be grateful if you would give me some of your valuable time and answer there following questions Thanking you,

Yours faithfully,

PERSONAL INFORMATION: 1. Your Good Name: 2. Residential address: . ... ... 3. SEX: a. Male [ ] b. Female [ ]

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4. AGE: a. Below 20 years [ c. 30 To 40 years [ [ 5. ] Which of these categories ] b. PUC best [ ] [ ] describes your ] ] b.20 to 30 years [ ] d.40 Years and above

educational background? a. Below SSLC [ c. Graduate [ ] d. Post Graduate

e. Other [Plz. Specify] 6. What is your occupation? a. Student ] e. Employee a. Below Rs. 50,000[ ] c. Rs. 1,00,000 Rs. 1,50,000 [ d. Rs.1, 50,000 & above [ 8. Do you wear shoes? a. Yes [ ] b. No [ ] ] ] [ ] ] b.Rs.50,000- Rs.1,00,000 [ 7. What is your annual income? [ ] [ b. Business/Proprietor ] d. agriculturist/Planter [ ] [ c. Professional

9. If yes, which type of shoes do you use? a. Branded [ ] b. Unbranded [ ]

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10. If Branded, which of the following? a. Adidas e. Reebok g. Tuffs [ [ [ ] ] ] ] b. Fila d. Nike f. Bata [ [ [ ] ] ] ] c. Lee cooper [

h. Woodland [

i. Other (Plz. Specify) .. 11. Have you ever used Adidas Company Shoes? a. Used [ ] b. Not Used [ ]

12. Are you a regular user of Adidas shoe? a. Yes [ ] b. No [ ]

13. If yes, since how long you have been using it? a. Since 1 year ] c. Since 3 -5 years ] 14. Are you using Adidas shoe at present? a. Yes [ ] b. No [ ] [ ] d. 5-years & above [ [ ] b. Since 1- 3 years [

15. What is your feeling towards Adidas shoes? a. comfortable [ ] b. UN comfortable [ ]

16. Which attribute you consider while purchasing Adidas shoes?

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a. Quality [ c. Price [

] ] ]

b. Comfort d. Durability [

[ ]

e. Brand image [

17. If want to select other then Adidas what will be next preference? a. Woodland e. Reebok g. Tuffs 18. What is your opinion regarding price of Adidas? a. Very Costly [ c. Reasonable [ ] ] b. Costly [ d. Cheap [ ] ] [ [ [ ] ] ] ] b. Fila d. Nike f. Bata [ [ [ ] ] ] c. Lee cooper [

h. Others Plz. Specify.

19. What made you go for your Brand shoes? a. Brand Image c. Quality ] e. Durability a. Yes [ ] [ ] b. No [ ] 20. Have you seen Adidas shoe advertisement? [ [ ] ] b. Price [ ] [ d. Comfort

21. If yes, through which media? a. TV c. Hoarding [ [ ] ] b. Magazine [ ] ] d. News paper [

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e. Others (Plz. Specify .. 22. What is your reaction regarding Ad-strategy of Adidas? a. Excellent c. Persuasive [ [ ] ] b. Informative [ d. No impact [ ] ]

23. As per your usage and knowledge rank the following? Sl.No. Brand Comfort 1 2 3 4 5 6 7 8 Adidas Woodland Lee cooper Reebok Tuffs Fila Nike Bata Quality Brand Image Durability

24. Any Comments to quote. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------25. Any suggestion to improve Adidas shoes ---------------------------------------------------------------------------------

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------------------------------------------------------------------------------------------------------------------------------------------------------------------Thankyou for your kind Information Date: Place: Signature

KOTLER. P(2000) MARKETING

MANAGEMENT MILLENNIUM E DITION,

KOTHARI C.R (1994) RESEARCH

METHODOLOGY- METHODS AND TECHNIQUES, 2ND EDITIOIN, VISHWA PRAKASHAN (INDIA)

WEB SITES WWW.ADIDAS.COM MAGAZINES & NEWS PAPERS

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