PepsiCo India

Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo's brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001. PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange in the United States. The company is also listed on the Amsterdam, Chicago, Swiss and Tokyo stock exchanges. PepsiCo has consistently paid cash dividends since the corporation was founded. PepsiCo World Headquarters is located in Purchase, New York, approximately 45 minutes from New York City. Why Pepsi Enter into India Pepsi reached to saturation level in US market. Huge Population Untapped customer Urbanization Consumption 3 bottle per capita Climate Challenges (Before came to in India) Government intervention Closed Economic Foreign brand name could not be used Need joint venture Challenges (After came to in India) Pepsi could not fulfill its promises. Thats why they face lots of criticism

Vegetable processing plant could not be completed & they faced 2.5 Pepsi could not invest more than 25% in soft drink. Advertising Strategy of Pepsi

million loss.

Pepsis target audience are mostly teens and young adults and their advertising reflects this in every possible way. The company changes its advertising strategy and image to reflect the target's interests. Pepsi makes sure that the advertisements reflect to the target audiences interests and nostalgia. The advertising strategy includes cool, hip promos to attract more of the target audience. The advertising is mostly creative and has different elements like music and sports other than bollywood. Pepsi.com also plays an important role in advertising and attracts target audience by giving access to options like downloads, gaming, music mixing applications etc..

SEGMENTATION,TARGETING & POSITIONING Basing upon the demographic & psychographic needs AGE GENDER TASTE & PREFERENCES Targeting the market of the urban & rural india

Positioning & trying to create an image or identity in the minds of their target market for its product or brand or organization.

SWOT Analysis of PepsiCo. Strengths Company Image Quality Conscious Good Relation with Franchise Market Share Large No. of diversity businesses Sponsorships Weaknesses Decline in taste Political Franchises Short term Approach

 Weak Distribution Low Consumer Knowledge Lack of Soft Drink Financial Downfall Opportunities Increase Population Changing Social Trend Diversification Distribution of Snack Foods

Threats
Imitators Government Regulation Non-Carbonated and other Competitors Substitutes Corporations Shortage Problem Threat of Labor Strikes

RECOMMENDATIONS
Promotion of their products through Effecting Marketing and Advertising strategies. Improving production efficiencies through optimal outsourcing of production and integration. Produce a range of Healthy, i.e. Sugar free or diet Alternatives of different brands. The products should bear the brand name in the advertisements A better & an efficient survey network is to be established in order to penetrate the market