PERCEPTION AND

ORGANIZATIONAL BEHAVIOUR
Prudhvi Kumar Bheemisetty Maria Victoria Rodriguez Mahmoud Essam El-Din Hamed Mohamed

CONTENTS
1.
1.1. 1.2.

PERCEPTION
DEFINITION & IMPORTANCE PERCEPTION PROCESS

2.
2.1. 2.2. 2.3.

PERCEPTION FACTORS
THE PERCEIVER THE TARGET THE SITUATION

Introduction

Perception

Definition & Importance

Is a process by which individuals organize and interpret their sensory impressions in order to give a meaning to their environment .
Robbins, Stephen P. & Judge: Organizational Behavior, 13th edition.

Why is Perception important in study OB?

PERCEPTION PROCESS

Stimuli

Selection

Classification

Interpretation

Meaning

Action

Input

Perception Process

Output

Perception Factors
Perception Factors

The Perceiver

The Target

The Situation

PERCEPTION FACTORS

The Target The Perceiver

The Situation

Example: A presentation.

THE PERCEIVER FACTORS

INTERNAL FACTORS EXAMPLES

1. 2.

3.

PERCEPTUAL SET

PERCEPTUAL SET
Definitions: Expectations generated by internal factors A Filter Allport, 1955:
"a perceptual bias or predisposition or readiness to perceive particular features of a stimulus".

Types (Vernon, 1955): Selector Interpreter

THE TARGET

SITUATION

SITUATION

DEFINITION

IMPORTANCE

FACTORS

SITUATION
Definition:
The context in which the interaction between the perceiver and the target takes place.

Why is it important?
The context influences the interpretation given to the target.

Example:
Hearing a subordinate calling his boss by his name may be perceived quite differently when observed in an office as opposed to an evening social reception.

SITUATION
1. Time:
Time factor also influences perceiver impression of the target.

Example:
The time at which we see an object or event can influence our attention. At a night club you may not notice a young lady wearing a provocative outfit. Yet that same person wearing the same dress in a classroom, would certainly catch your attention. Neither the perceiver nor the target changed, but the situation.

2. Working and Social settings:

They impose different rules of behavior and expectations.

References:
Robbins, Stephen P. & Judge: Organizational Behavior, 13th edition. Michael A.Hitt, C.Chet Miller & Adriene Colella: Organizational Behavior, 3rd edition, Bloisi, Wendy & Cook, Curtis W. & Hunsaker, Phillip L. (2003): Management and Organisational Behaviour, European Edition. Jerald Greenberg: Behavior in organizations,10th edition Dr.Anjali Ghanekar: Organizational Behaviour concepts and cases