CONTRIBUTORS
Karen Stollznow
Daniel Loxton
Editor, Junior Skeptic magazine;
staff writer, Skeptic magazine
Benjamin Radford
Managing Editor, Skeptical
Inquirer and Pensar magazines;
paranormal investigator
Dr. Eugenie C. Scott
Physical Anthropologist;
Executive Director, National
Center for Science Education
Jeff Wagg
Communication and Outreach
Manager, James Randi
Educational Foundation
D.J. Grothe
Host of Point of Inquiry;
Associate Editor of Free Inquiry
magazine; Vice President and
Director of Outreach Programs,
Center for Inquiry
Brian Dunning
Host & producer, Skeptoid
podcast
Dr.
Linguist; author; Editor,
The Skeptic magazine
Robynn “Swoopy” McCarthy
Co-Host, Skepticality — The Official
Podcast of Skeptic Magazine;
Co-Director, Skeptrack (at
Dragon*Con)
Kylie Sturgess
Correspondent, Skeptic Zone
podcast; Creator, Podblack Blog
CONTRIBUTORS
Tim Farley
Creator, What’s The Harm
website, Skeptical Software
Tools blog
Dr. Randy Olson
Marine Biologist; Filmmaker,
Flock of Dodos: the Evolution –
Intelligent Design Circus
Pat Linse
Co-Founder, Skeptics Society;
Co-publisher and Art Director,
Skeptic magazine; Creator of
Junior Skeptic
Jay Novella
Co-Host, The Skeptics’ Guide
to the Universe podcast
2
 THE PROJECT
In 2007, I called for a renewed focus on classical skeptical activism in an article called “Where
Do We Go From Here?” (released as an audio essay on Skeptic magazine’s official podcast
Skepticality,1 in PDF form at Skeptic.com,2 and in print by the Committee for Skeptical Inquiry’s
Skeptical Briefs newsletter.)
Letters of response flooded in — and a common theme emerged. Many people wrote to say,
“Alright, I’m convinced. I’m ready to become a skeptical activist. Now what?”
That was a very big question. Attempting to craft a substantial answer, I re-read a concise 2004
Skeptic magazine article entitled “50 Things You Can Do To Encourage Critical Thinking.” This
point-form list of practical suggestions (by magician Andrew Mayne) captured my feelings exactly:
concrete, positive action is the point of skepticism as a movement. At the end of the day, we’re in
this thing to discover reality, to expose fraud — and to help people.
That seemed like a great foundation to build on. With Mayne’s permission, I developed an
expanded new list of over 100 suggestions for skeptical activism. Then, I invited prominent skeptical
writers, organizers, and activists to comment on each of these suggestions.

INTRODUCTION
The response was exhilarating. Many leading skeptics gave generously of their time and
experience, enthusiastically sharing wisdom and advice. I collated that flood of comments into a
master document, in the format of a panel discussion — and then sent that out for further commentary.
Over months, the project went through several rounds of comment and counter-comment — followed
by many more rounds of editing, restructuring, and proofing.
The result is a sprawling and rich document, to which 13 skeptics contributed
almost 30,000 words. Their comments comprise a fair cross-section of
skeptical thought: contributors came from all of the national U.S.
skeptics groups and also five of the leading skeptical podcasts —
plus the world’s leading creationist watchdog, an important filmmaker,
an influential independent web innovator, and the head of one of
the most effective national skeptics groups overseas.
I’d like to thank all those who joined me on the project.
Even more, I extend my gratitude to all those readers and
emerging leaders who choose to discuss and develop these
ideas from this point forward.3
I hope you find this topic as inspiring to consider as I have.

Daniel Loxton
Skeptic magazine
Editor, Junior Skeptic

1 http://media.libsyn.com/media/skepticality/063_skepticality.mp3 3 Share your feedback and ideas about skeptical activism at 3

2 http://www.skeptic.com/downloads/WhereDoWeGoFromHere.pdf www.skepticforum.com/activism
HOW TO READ THIS DOCUMENT
At over 30,000 words, this document is less a large article than a small book — a book
with 105 subsections. This may sound a little unwieldy, but not to worry: the many
subsections can be read selectively, or out of order. Each subsection comprises a panel
discussion about one particular idea or strategy, some brief and some extensive. Each
can be read in isolation.
Or, for those who prefer a convenient way to survey the entire list, a point-form
“Quick Reference Guide” version is included as an Appendix (starting on page 56).
This Quick Reference Guide includes bullet points drawn from the larger panel
discussion. It may also be read and linked to in html format at
www.skeptic.com/article/WhatDoIDoNext
To make it easier to find the topics of greatest interest, both the full discussion and
the Quick Reference Guide version are organized under the following umbrella headings:

• SUPPORT MAJOR SKEPTICAL ORGANIZATIONS (page 5)

• LEARN & COMMUNICATE (page 12)

INTRODUCTION
• INVESTIGATE (page 21)
• LOCAL ORGANIZING & FUN (page 23)
• YOUR COMMUNITY (page 27)
• INTERACT WITH MEDIA (page 30)
• SCHOOLS (page 33)
• LIBRARIES (page 36)
• POLITICAL ACTION (page 37)
• CONSUMER ACTIVISM (page 40)
• FILM & VIDEO (page 42)
• ONLINE ACTIVISM (page 44)
• PERSONAL RELATIONSHIPS (page 52)

plus, the distilled, point-form

• QUICK REFERENCE GUIDE (page 56)

Finally, be aware that this is not an exhaustive list, but merely a place to begin.
No such list can ever be complete, so long as motivated skeptical activists continue
to innovate and bring their best ideas forward. To share your ideas about skeptical
activism, visit www.skepticforum.com/activism

4

SUPPORT MAJOR
SKEPTICAL ORGANIZATIONS
1. Donate money to skeptical organizations.
Daniel: I’m wryly aware of my conflict of
interest on this point — I work for a
skeptical organization. But I’m also well
placed to appreciate that skeptical
organizations are typically shoestring
operations with their eyes on many worthy
projects they simply can’t afford. Most
are understaffed, often with staffers who
subsidize the organization by doing a lot
of pro bono work. Out-of-date tools limit
many groups. With severe budget
limitations, many create outreach materials
with frankly sub-professional production
values — which makes it difficult for
even the Big Three U.S. skeptics
Ben: Supporting skeptical organizations is
critical, because they serve as public
voices for reason. It’s all well and good
for individual people to be skeptical of
things, but organizations can do outreach
much more effectively than solo skeptics.
Without organizations to support higher-
profile skeptics, we wouldn’t reach nearly
as many people.
Daniel: Here’s an important suggestion that
sounded slightly ghoulish to me when I
first encountered skepticism in my teens,
but which now already (in my 30s)
seems to me moving and noble: consider
providing for a skeptical organization in
your will.
This is a standard thing for nonprofits.
In some circumstances, this can even
result in a larger inheritance for your
loved ones — and your bequest really
can make a lasting, critical impact for
skepticism. This was certainly the case
for the Australian Skeptics.

SUPPORT SKEPTICAL ORGANIZATIONS

organizations to truly compete in the
marketplace of ideas. Karen: Yes. A decade ago the Australian
Skeptics received a generous bequest
Make no mistake: the bizarrely successful
that allowed us to employ a CEO and
market penetration of paranormal ideas
editor, to maintain and improve our
like Intelligent Design or alternative
magazine (one of the world’s top three!),
medicine is built on money. Lots and
to support research, and to fund
lots of money.
scholarships and awards. This support
The Skeptics Society, James Randi was fundamental to the continuation
Educational Foundation (JREF), and and growth of our organization.
Committee for
Skeptical Inquiry Kylie: You could include a bequest in your
(CSI, formerly will — or you could also consider a
called the donation now for one special thing that
Want to survey the full Committee for the will always be associated with you or
list of suggestions Scientific someone you love.
before digging into the Investigation of
Karen: I’d also suggest that people consider
detailed discussion? Claims of the
supporting overseas organizations, partic-
Check out the point-form Paranormal, or
ularly those in less affluent countries
CSICOP) are all
Quick Reference version, beset by the paranormal and pseudo-
registered nonprofits
included as an Appendix science. This support need not always be
who are able to
financial, but could extend to promotion,
starting on page 56. accept tax-deductible
donations of DVDs and magazines, and
donations.2,3,4 All
more. For example, The Australian
A Quick Reference function in part on
Skeptics is proud to be associated with
donations made at
version of these 105 the pocket change
Leo Igwe of the Nigerian Skeptics. Leo is
suggestions for skeptical a frequent contributor to The Skeptic (he
scale. All are willing
has also written for Skeptical Inquirer).
activism is also available to explore conditions
His articles discuss the severity of
in html format at and special
supernatural beliefs and practices
arrangements for
Skeptic.com1 throughout Africa, such as witchcraft,
larger contributions.
voodoo, and dangerous scams.

1 http://www.skeptic.com/article/WhatDoIDoNext 3 http://www.randi.org/site/index.php/support-us.html 5
2 http://www.skeptic.com/about_us/donate.html 4 http://www.csicop.org/about/donate.html
 Ben: Karen’s point about outreach in “Third
World” countries is very good. While we
in North America, Europe, and Australia
naturally focus on combating the
paranormal and pseudoscience at home,
many countries, particularly in Latin
America and Africa, are also in great
need of skeptical resources. I’m pleased
to have worked with skeptics in South
America1 in particular. And financial
donations go much further in those
countries as well.
Daniel: It’s important to support the larger
national and regional groups, and
overseas groups as well.
Also, remember that there are many,
many smaller groups (there’s quite likely
one in your town or on your campus,
and if not you could start one) for whom
a few donations of donuts, pizza money,
or beer may be the pivotal difference
between energized communities of
local activists and a bunch of frustrated
individuals with better things to do on
a Tuesday.
Eugenie: The organization I work for, the
National Center for Science Education,
specializes in working at the grassroots
to defend the teaching of evolution in
public schools (i.e., we oppose the
teaching of any of the various forms of
creationism as science.)
I also am on the board of the Bay
Area Skeptics, a local interest group of
skeptics formed in the early 1980s.
Grassroots organizations can provide
hugely satisfying experiences and perform
useful functions — but the amount of
satisfaction and usefulness is directly
proportional to the amount of effort
exerted! So yes, support your local skeptic
group, especially with your time.
1 Ben Radford is the Managing Editor of the Spanish-language skeptical magazine Pensar: http://www.pensar.org/
Swoopy: While I agree it is important to
donate to these organizations, many of
whom subsist purely on the generosity
of their base, I would also recommend
to those who run those organizations not
to ask for funds too often — and to temper
the way in which they express the need
for financial support.
Case in point: one of our local
organizations, which has been around
for over 20 years, opens each meeting
or program with a call for funds and a
passing of the basket. While folks are
tithing, the treasurer often reiterates the
organization’s rising expenses and
financial woes. It has unfortunately put
us off of attending as many meetings as
often as we were in the beginning, as it
seemed like more of a call for money
than a social gathering.
D.J.: Swoopy’s point makes sense, since none
of us likes to be hard-sold by a charity.
On the other hand, I would encourage
SUPPORT SKEPTICAL ORGANIZATIONS
the skeptical community to actually be
less shy about asking for money from the
grassroots. Our cultural competitors have
no shame in asking for money to support
their various causes promoting paranormal
and supernatural beliefs.
I think the skeptical community
should show more pride in its activities,
the kind of pride that shows the movement
is worth the financial support of everyone
we meet.
All that said, some of the most generous
skeptical activists I work with are generous
not with their money alone, but with
their time especially. The strength of this
movement, but a strength not fully realized,
is the volunteer time that people all over
the country are willing to invest to
advance our shared values.
6
2. Buy stuff from skeptical organizations.
Daniel: Again, I have a conflict of interest (my
job is making kids’ science content sold
as part of Skeptic magazine), but this is
again a topic well worth mentioning.
All the major skeptics groups and many
regional ones are supported to a large
degree by the sale of stuff: conference
registrations, magazine subscriptions,
books, lectures on DVD, and so on.
In many instances, buying stuff from a
skeptics group can have a compounding
value: you can directly support a skeptics
group with money, while also collecting
resources that inform you and make you
a more effective activist. Then, you can
pass that benefit along by donating your
used magazines, lectures, and books to
local libraries, campus groups, or relatives
— and also by putting to work your
growing expertise as a skeptic.
Jeff: Some DVDs and other materials are only
available from skeptical sites, and some
of the content is fantastic. They make
great gifts, really! Also, you can have
books signed by Randi at no extra cost if
you buy them from the JREF. (The
Skeptics Society and CSI often offer similar
deals.)
Pat: The Skeptics Society started out earning
its operating funds by selling items
rather than by asking for donations. The
catalog in the back of Skeptic magazine
is one of the things that has kept it
afloat.
Tim: It is also worth noting that when the
products you buy are produced by
mainstream publishers, you help sustain
a market for these materials. That helps
ensure that more of them get made.
When a publisher considers releasing a
skeptical book, they are going to look at
sales of previous skeptical books to
determine the economic viability.
Likewise with TV programs, DVDs or
any other mass-market product. So if
you are waiting for James Randi’s next
book, maybe you should buy his previous
book — to ensure he gets paid to write
the next one.
1 http://skeptools.wordpress.com/2008/09/06/what-can-you-do-shop-at-amazon/
Ben: Tim makes an excellent point about
encouraging mainstream publishers
through sales. Folks like Joe Nickell and
myself have a hard time getting big
publishers interested in skeptical material.
They say, “There’s not much market for
skeptical books.” We often go with
smaller publishers — which are often
very good, but don’t have the resources
or interest to really push into the mass
market. Supporting authors and publishers
does help sustain the market.
Tim: Also, keep an eye out for skeptical
websites that have affiliate stores for
Amazon (and other retail sites), and buy
things from there. You pay the same
price you would have anyway, but the
skeptics’ website gets a cut. And don’t
forget: this includes purchases of
non-skeptic-related items!
I blogged about this1 and included a
list of sites which have Amazon Affiliate
SUPPORT SKEPTICAL ORGANIZATIONS
stores. If you regularly buy from
Amazon, simply remembering to use the
right bookmark when starting a shopping
session could mean many dollars for
your favorite skeptical website, blog,
podcast or organization.
D.J.: Our collective movement has so much
room to grow in this department!
Skeptical types seem to bristle at
anything that seems to be “selling out.”
Our promotional products need to
appeal to multiple distinct audiences:
college students and hip young activists
who like rocking the boat a bit with
their t-shirts and jewelry; soccer moms
and soccer dads who are interested in
skepticism less as activists and more as
hobbyists; and, older academics as well.
What I have learned from the Gay /
Lesbian / Bisexual / Transgendered
(GLBT) movement is that sometimes
merchandising isn’t at all about activism,
but just about visibility. In that regard,
the skeptical movement needs both the
“activist wear” — t-shirts and bumper
stickers that push the envelope — and
also more mainstream and middle-of-the-
road products like canvas library bags
and polo shirts with more understated,
branded messages.
7
 Kylie: Remember, “stuff” can include badges,
bags, toys — a wide range of fun material
that doesn’t have to be just literature-
related. Get in touch with artists. Will
they make a special design to lift the
novelty a little more on what you have
to offer?
D.J.: Range is essential. A quick look at the
Human Rights Campaign’s website
shows this great array: products from ties
and tie-tacks and cufflinks, to welcome
mats and blankets.
When merchandising skepticism, we
should admit that the younger rabble-
rousers and the older, more moderate
science-types will respond to different
products. We need distinct product lines,
each designed by the sort of people that
product line is supposed to appeal to.
Daniel: D.J’s points are correct: we do need
range, and we do need dignified materials
that can carry our brand to a mainstream
audience.
I’d go further: one of the major obstacles
to the mainstreaming of skepticism is
that our production values are amateurish
in general. This isn’t surprising. So far,
our materials have typically been
produced by amateurs: academics,
activists, and volunteers. Not a bad start,
but only a start. Mainstream visibility
requires fully professional, mainstream
standards of presentation — and that’s
something we need to start reaching for.
Which brings us full circle: buying
stuff from skeptical organizations helps
provide the funding needed for those
fundamental improvements.
3. Write to encourage your favorite skeptics and
skeptical organizations.
Jeff: Honestly, with the amount of negative
feedback we receive, a short note to say
“Thanks for being there” can really
brighten someone’s day. Consider doing
that when your favorite skeptical
organization does something you partic-
ularly like.
Swoopy: Not only should we write to skeptics,
skeptical organizations, and their various
publications in order to support them,
but we should provide feedback to the
various skeptical bloggers and podcasters.
Statistics show that the majority of
feedback received (especially in the case
of letters to the editor or email feedback)
is initiated in order to express a complaint
or disagreement. Our skeptical heroes
need to hear our positive feedback, and
receive the occasional pat on the back,
which goes a long way towards bolstering
morale and encouraging these folks to
continue their important work.
Ben: A little encouragement goes a long way.
As a skeptical writer / investigator, it’s
pretty typical that you only hear from
people when they are mad at you, or are
defensive about something that’s been
investigated. It’s always refreshing to
hear encouragement, and it means a lot
to me to have people say they appreciate
SUPPORT SKEPTICAL ORGANIZATIONS
my work.
D.J.: The professional skeptical and pro-science
organizations are woefully understaffed
and overworked. I can think of dozens
of instances when colleagues were feeling
beleaguered by the Sisyphean tasks
confronting us, only to be completely
rejuvenated by a kind word of appreciation.
I should also say that when sending
constructive feedback to these skeptical
nonprofits, being courteous and civil is
especially important: imagine what a
downer it is to work a ten-hour day
“battling the opposition” only to hear
draining or discouraging comments from
someone on your team.
Karen: Letters to the editor, feedback on
blogs, supportive calls to radio talk
shows, emails in reply to website and
magazine articles — all are appreciated,
and all remind us that we have an active
audience. Be heard, have your say, interact
with us, suggest new topics to investigate,
comment, criticize, contribute to and
engage with your community.
Kylie: You could even create fan pages and
networking sites for your favorite skeptics,
organizations, and projects.
8
4. Offer to donate computer equipment, software,
or other useful stuff to skeptical organizations.
Daniel: Have some file cabinets in good
condition, or own a pizza parlor? It
never hurts to ask if skeptical organizations
in your area could use free or discounted
stuff.
Jeff: If you work for a printing house or a
company that makes pens (or whatever),
see if they’d be willing to donate some
services to a skeptical organization.
We recently received a video projector
that will come in handy, and someone
else donated a bunch of JREF stickers.
This stuff can really help. And to echo
what Ben says, yes, a lot of this comes
out of our own pockets. A lot.
Swoopy: Depending on the organization’s
nonprofit status, donations of this sort
may be tax deductible. Making these
sorts of goods and services donations
not only benefits the organization but
also the donor.
D.J.: I think this is especially important for
newer community groups (even more so
than campus groups, which often have
access to campus resources such as com-
puters and projectors). As Swoopy notes,
in-kind donations are fully tax-
deductible.
One caution: sometimes it is better for
the organization to receive the cash that
selling your used equipment would bring
as opposed to trying to shoe-horn a use
for your hand-me-down.
Jeff: Be sure your used equipment is actually
usable. Many organizations are burdened
with obsolete 286s and dot matrix printers.
5. Offer general volunteer services to skeptical
organizations.
Daniel: If you live near the headquarters for a
skeptical organization, you can offer to
help. The offer is always appreciated, but
remember: it is a drain on the time of
experienced staff to organize volunteers,
especially at first. There are also a
limited number of general tasks that can
be usefully done by a volunteer off the
street.
For that reason, it’s helpful to have a
realistic idea of the un-sexy tasks that
might be useful, such as moving a stack
of boxes from here to there or putting
the same pamphlet into thousands of
identical envelopes.
Jeff: Physical help is always welcome. We
have a gentleman who’s showing his
support by painting the exterior of the
JREF building. That’s a huge savings to
us.
Daniel: Make sure your motivation isn’t just
to chum around. Just having a stranger
in an office can slow down the whole
operation, so be focused. Have a clear
idea of the commitment you can make.
Keep it short at first (“Thursday from one
till five PM”) and don’t ever offer anything
you can’t stick to. Plan to work.
SUPPORT SKEPTICAL ORGANIZATIONS
Finally, don’t waste the time of staff
with complex coordination — it isn’t
worth it for anybody. If your schedule
doesn’t mesh with the organization’s
needs, simply offer to check back in a
few months.
Kylie: All the same, people in key roles need
to be willing to step back and let other
people help out or get work experience.
At times, we can all think that we’re the
only one who can handle a big task.
I fear for those groups who do keep
the reins in the hands of only a few. It
leads to people drifting on, not feeling
valued for what they can offer — and
people are one of the most important
resources we have.
D.J.: I believe the best kind of skeptical
volunteering is in the area of activism.
Yes, local skeptical groups need assistance
with event management and promotions,
outreach and setting up pub nights; but,
if you really wish to increase our impact
in society, consider volunteering as a
watchdog researcher for one of the
national organizations, reporting various
paranormal trends, or coordinating a
state-wide letter-writing campaign….
9
6. Offer expert knowledge or services to
skeptical organizations.
Daniel: More valuable are volunteers with
special skills to contribute: artists, web
designers, technicians, photographers
and other professionals are all welcome.
(I donated pro bono art to Skeptic and
similar magazines for years before taking
on Junior Skeptic.)
Please don’t get carried away with
your offers, though. Don’t exaggerate
your abilities, take on a pro bono
burden you can’t really deliver, or lock
yourself into something you’ll wind up
regretting. That’s a waste of everyone’s
time and good will — especially yours!
(Also, a note to beginners: it’s bad
form to start a query letter by telling
experienced, dedicated staff that they’re
doing a terrible job! Skeptical
organizations are well aware of the room
for improvement, but they’re generally
doing amazing things with very limited
resources. They don’t appreciate letters
that begin, “Your website sucks, and….”
If you think you can help, just say so.)
Jay: Web developers, software engineers,
graphic artists and software project
managers have a great deal to offer any
skeptical organization. The web is the
easiest and least expensive way for
skeptical organizations to get their
message out. Offering your skills could
turn a mediocre or non-existent website
into an important tool for your favorite
organizations. (This is discussed in detail
in the “Online Activism” section.)
Pat: Every skeptical writer, lecturer, artist and
researcher that I know has spent many
years — sometimes decades — subsidizing
their efforts with their own money.
Skeptical organizations live or die on the
efforts of self-starters.
Almost all of the art in Skeptic magazine
is donated by professionals.
Karen: Skeptics are a talented bunch; why
not harness skeptics’ skills as spokespeople,
advisors and speakers? Where else can
you find a group that includes
neuroscientists, astrophysicists,
teachers, artists and more?
Eugenie: A local skeptics group can always
use someone who has some experience
with the media. Talk radio, especially, is
chock full of pseudoscience, and a
member who knows how to contact
radio station hosts (or more likely, their
producers) and knows how to pitch a
guest can provide a wonderful service
to a skeptical group — as well as to
the community!
Be sure to vet the members of the
organization for who would do best on
radio, who on television, who to submit
op-ed columns to the local newspaper,
etc. You don’t want your shaggiest
college professor doing the television
show, but his / her personal grooming
proclivities are less likely to be important
on the radio, for example.
Ben: Genie’s absolutely right about vetting
members, and especially “spokespeople.”
I see cases where skepticism is
represented not by the most articulate
SUPPORT SKEPTICAL ORGANIZATIONS
or intelligent person in a group, but by
the person who most wants to be on TV.
If that spokesperson says something
stupid, that looks bad for all of us. If
they something libelous, well….
Jeff: Lawyers and PR people are always
welcome.
D.J.: This movement is a direct result of
skeptics who are skilled in other fields,
devoting expertise to further the cause.
Consider all the professional magicians
who have used their background to
advance skepticism. I think we can do a
much better job of actively reaching out
to the professions, and creating
opportunities for them to actively serve
the movement. How often has there
been a movement-wide call for lawyers
to help with a specific project, or
educators, or doctors? One budding
success story: the growing network of
doctors that now comprise the
Commission for Scientific Medicine,
one of the programs at the Center
for Inquiry.
10
7. Offer unique services — such as your personal
mega-stardom.
Daniel: If you’re something like a skeptical
movie actor, prominent artist, major
novelist, or rock star: Oh, gosh yes,
nonprofit skeptical organizations would
love to have your help!
If scientifically illiterate minor celebrities
can catapult dud causes like the
anti-vaccine movement into the national
discourse — and sadly they can — you
better believe sharp cookies like Joss
Whedon or Hugh Laurie or Natalie
Portman could be crucial allies for
encouraging critical thinking.
Ben: A great recent example is Danica
McKellar, a beautiful Hollywood actress
who wrote a book called Math Doesn’t
Suck, aimed at teens (especially girls), to
encourage math skills and critical
thinking. She’s a great emissary for
skepticism and science.
Jay: Celebrities within the skeptical community
should also help promote smaller,
up-and-coming organizations or
initiatives. As the saying goes, a
rising tide raises all ships.
Karen: Organizers: don’t be afraid to politely
ask for those unique services. Today,
there are many high-profile individuals,
academics and celebrities identifying as
skeptics or atheists. Invite them to speak
at your conference or local meeting, to
contribute articles to your magazine, and
to publicly promote the movement.
Kylie: Although a skeptical movie actor, artist,
novelist or rock star might be very
pressed for time, they could perhaps
give an interview or discount to a skeptics
group. Perth-based comedian Tim
Minchin did just that for the New York
City Skeptics when he performed in their
town, and he kindly made a special
effort to be interviewed for our vodcast
(video podcast) when he was back in
Australia for a short while.
D.J.: Again, let’s hear it for magicians! They
have key expertise in investigating
paranormal claimants; they’ve played a
unique role in the history of skepticism…
Daniel: …and many are willing to throw their
celebrity behind our cause.
8. Help write grant proposals for skeptics’
organizations.
Daniel: I single this out because it is an area
in which skepticism has tremendous
room for improvement and growth. Most
science outreach efforts in our culture
are supported in large part by grants —
SUPPORT SKEPTICAL ORGANIZATIONS
but skeptical efforts tend to be funded
exclusively by private donation, the sale
of stuff, or the out-of-pocket support of
those doing the work.
Jeff: Yes! This is so important. Grants are time
consuming and vital. If you can do this,
many organizations need your help.
D.J.: The downside of this is that grant writing
is a highly specific expert skill-set. If you
have that expertise, please do offer to
volunteer your expert services.
Kylie: Do research into untapped funding
sources, and refer groups to these
opportunities. Be creative. Remember
that Dr. Richard Wiseman received the
pro-paranormal Perrot-Warwick
scholarship for psychical research and
parapsychology — as he was indeed
investigating, albeit as a skeptic!
11

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9. Know your stuff! Follow the skeptical literature,
and the paranormal literature.
D.J.: I think that more credulous titles like the
Fortean Times or Llewellyn’s New Worlds
series are skeptical reading. I often read
this type of stuff every bit as much as
the skeptical magazines. It keeps one
abreast on current claims and trends.
Karen: Attend local non-skeptical events such
as psychic fairs, public talks and work-
shops. Be informed about historical and
existing paranormal and pseudoscientific
beliefs. Skeptics should know what
believers believe.
Eugenie: I can’t echo Karen loudly enough.
Most reasonably large communities have
plenty going on that skeptics should
become aware of. Also, if your local
organization has a newsletter or Internet
blog, write-ups of these local events can
provide important copy available
nowhere else.
Kylie: One valuable experience I had was
taking the University of Edinburgh’s
online course in parapsychology. This
merely required paying the unit fee and
having weekly Internet access. We
cannot miss learning opportunities that
enable us to understand the history and
mindset of both the skeptic and the
believer, to know our own biases and
work on improving the field for the
future.
Jeff: Read the book reviews in Skeptic and
Skeptical Inquirer. I know I don’t have
time to read all the books, but the book
reviews allow me to be conversant about
the ideas inside. It’s like a digest of current
skeptical thought.
And, every once in a while, visit a
New Age shop and poke about. Don’t
be afraid to buy something that looks
interesting. Yes, you’re in some very
small way “supporting woo-woo,” but
the knowledge you’ll gain will have a
net positive impact on skepticism.
Ben: Yes, do your homework and know your
stuff. No one expects you to have an
encyclopedic knowledge of all skeptical
topics, but there are great resources
(such as Bob Carroll’s The Skeptic’s
Dictionary) that can bring you up to
speed. And, of course, regularly reading
skeptic magazines will help. Keep up on
the believer stuff as well. (To be honest,
though, there’s little new in most mystery-
mongering magazines. Much of it rehashes
old material: “Oh, look! Another piece
on Edgar Cayce, and one on the
Bermuda Triangle!”)
Daniel: Of course Ben’s point is correct: the
paranormal literature rehashes a lot of
old stuff (as does the skeptical literature).
But, those topics will be brand new to
many people getting involved now. And,
even for old dogs, there is always more
to learn on those old topics. If scholars
can spend their entire careers on just
Shakespeare, the combined lives and
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claims of hundreds of major paranormal
characters are a bottomless pit for
researchers.
Certainly my experience with Junior
Skeptic is that every time I turn a
focused spotlight on these old topics, I
illuminate new corners no one ever
looked into before. That’s true because
there is so much nonsense — and so
few critical “nonsenseologists.”
10. Sample broadly from the wider skeptical
literature.
Karen: We’re all busy skeptics, but we should
try to expose ourselves to a wide variety
of books, magazines, podcasts, forums,
and blogs. This is like keeping up with
the current affairs of skepticism. It’s not
good to become insular by favoring one
or two sources.
Daniel: The access points for the skeptical
literature are changing. It used to be that
people would first stumble across Skeptic
or the Skeptical Inquirer or a book by
Randi, Shermer, or Sagan. Now, it seems
to me that many people first discover
one skeptical podcast or another, or an
12
 online community like the JREF Forum
— and then, hopefully, branch off from
there.
But I’ve had the experience fairly
often recently of meeting people who
identify as skeptics, have opinions critical
of the paranormal, but have never
dipped deeply into the wider skeptical
literature. They may not even realize that
the major skeptics magazines exist.
Now, I certainly don’t mean to argue
that any one type of media is superior.
(I’d really argue the opposite: we’re
much better off when we cast a wide
net.) But, I think it is important for people
to realize that many of the key topics of
skepticism were robustly investigated
and thoroughly debunked decades ago.
People need to know where to look for
those older investigations.
Kylie: Younger skeptics are frustrated when
they discover they are reinventing
initiatives that were already in place
10 or more years ago!
Ben: I’m always amazed when younger folks
know little about the research that Randi,
Ray Hyman or Joe Nickell, for example,
did decades ago (or, for that matter,
research I did only four or five years
ago). I don’t know if it’s laziness, or lack
of scholarship, but the older skeptical
literature (books, magazines, even TV
shows) can be incredibly important,
interesting, and relevant.
Kylie: The older generation can greatly help
by documenting what they have done,
sharing history, and urging a revisit to
certain claims. The Australian Skeptics
have collected the entire run of
back-issues of their The Skeptic journal
on CD, with a searchable index —
straightforward, and a great start.1
Daniel: Likewise, selected articles from most
issues of the Skeptical Inquirer and
Skeptic are available online for free.
The Skeptical Inquirer is especially
generous in this respect. Although I have
an almost complete collection going
back to 1976, I often search out the articles
I need at CSICOP.org2 — and then pull
out my physical copies to mark up and
fill up with post-its.
1 http://www.skeptics.com.au/skeptic/greatcd.htm
2 http://www.csicop.org/si
11. Learn what makes professional marketing
and communication effective.
Daniel: You may not be a design professional;
and, if you’re working at a grassroots
level your resources are going to be
limited. (Resources are severely limited
even for national skeptics groups.) But it
still pays to note the difference
between what marketing pros do and
what disorganized, angry, or inexperienced
amateurs do.
Pictures matter. Spelling matters.
“Framing science” matters — a lot. Your
message may be just what everyone
needs to hear, but it’s worthless unless
you can convince somebody to listen to
you.
At the most local level, it matters
whether you proofread and spell-check
your blog, take care to be courteous in
your forum posts, and are giving and
humble in your personal conversations.
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At the national or global level, skeptics
would do well to remember all the
gazillions of dollars beer manufacturers
find it advisable to pour into marketing
— and people already want beer.
Skepticism is a way, way, way harder
sell, so we can’t be shy about selling it.
Overall, I think skepticism has perhaps
C-minus production values, while the
public takes A-plus slickness for granted.
We’re getting there, slowly, but we have
a long way to go.
Kylie: Don’t take it personally if someone
questions your approach or wants more
information on why you believe “this is
going to work.”
We should be encouraged to be
skeptical and try the “devil’s advocate”
hat on. Take stock, and have fair critics
who expect high standards.
Step into the shoes of outsiders. Stop
to ask, “Does the fact that this is appealing
to me necessarily mean is it going to
catch the interest of non-skeptics? Or,
will it appeal only to the existing core
audience? Will this communicate, or
merely play to the base?”
13
Daniel: Kylie has often called for greater
accountability and introspection regarding
the effectiveness of our skeptical outreach
efforts. She’s right that we should value
constructive criticism from our peers.
On the other hand, my feeling is that
our production values and communication
strategies are still so rudimentary that
we’ve got our work cut out for us just
reaching for things we obviously need to
improve. We need to pursue the things
that make any communication effective:
self-evident, rock-bottom basics like,
“Use nice pictures,” and “Don’t
condescend” and “Talk in a warm and
friendly way.” Once we have our ducks
somewhat in a row, we can refine
further from there.
Swoopy: Find a press or media kit online
compiled by a reputable organization.
Learn from the strengths and weaknesses
of that document, and then create your
own. This may include conducting an
online survey of your readers / listeners
/ members to compile necessary metrics,
and purchasing stock photos or artwork.
There are tools the pros use that are not
cost prohibitive; many are available
online for free.
Show the completed document to
someone you trust before making it
available to the public, and then update
it regularly.
Kylie: Remember, there are actual degrees in
science communication and it has
become quite a respected field. You
might consider doing any classes that are
available. Certainly, contact people with
qualifications in that particular discipline
for advice — many are skeptics already!
Daniel: There’s a lot to learn to do this stuff
right. Luckily, we can learn from experts.
If you’re going to participate in media
interviews, I recommend the very useful
and insightful book, A Scientist’s Guide
to Talking With the Media: Practical
Advice from the Union of Concerned
Scientists.
12. Develop skeptical lectures for specific
audiences: women’s groups, colleagues from
your own industry, seniors associations,
and so on.
Daniel: It’s important to tailor your presentation
to your audience. That isn’t cynical. It’s
just good communication — and good
manners! If an audience gives you their
valuable time, you shouldn’t waste it
with off-topic material.
Guys like Michael Shermer, who lecture
frequently about skeptical topics, have
several prepared lectures they can dip
into depending on the needs of their
audience: a basic intro to skepticism lecture,
a lecture about their current area of
research, and so on.
It’s likely that you have a special
knowledge of the needs of a particular
group, perhaps because of your profession.
This knowledge can allow you to shine
light on specialized paranormal mischief
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in that area — mischief the wider skeptical
community may not even know about,
let alone be able to communicate
effectively about.
Jeff: If you get a chance, take a Toastmasters
course or attend a media training class.
This stuff isn’t always intuitive.
D.J.: I don’t think everyone is cut out to be a
public speaker, any more than I believe
everyone is cut out to be a paranormal
investigator.
If you want to develop skeptic and
science lectures, my advice is to first
learn the fine art of public speaking. I
have witnessed people turned off of
skepticism as a result of poorly prepared
or delivered talks on the subject. The
way you present your message is at
least as important as the message itself.
14
13. Learn from other activist organizations.
Daniel: Skepticism isn’t the first good cause
to seek public support and sympathy.
We don’t need to reinvent the wheel.
If you have experience with other
forms of activism, whether for political,
environmental, or social causes, draw on
what you’ve learned in those other
areas. If you have little such experience,
learn from the most responsible and
effective campaigns you see around you.
Do please remember, though, that
skepticism already has lousy optics.
People approve of animal welfare
whether animal rights advocates sound
extreme or not. Skepticism has no such
existing sympathy. Our first challenge is
to overcome a stigma for being cranky
naysayers. The only way to do that is to
keep to the high ground.
To a large degree, our ability to speak
about science and critical thinking in a
humble, morally centered, and socially
aware tone is the message.
Jeff: Though I disagree with PETA, they’ve
done some very interesting things to get
their message across such as creating a
contest for laboratory-grown meat. I
don’t think the contest was serious; I
think they were trying to get people to
think. We can learn from any organization,
regardless of their cause.
Kylie: I was particularly inspired by the
strategies used for the “World
Homeopathy Awareness Week” campaign
this year, which included a ready-to-use
PowerPoint presentation, flyers about
homoeopathy, details of recommended
titles to read, discs for handing out, a list
of speakers for people to contact —
even a “first aid course” teaching package!
If this is what can be done, why not do
something similar for a “skeptical week”?
Ben: I agree with Daniel about skepticism
having a negative connotation. While the
term “skeptic” is fine, it has little or no
traction with the public — what the hell is
a “skeptic?” I suggest people focus on the
very positive aspects of skepticism, such
as the importance of critical thinking and
the ways in which skeptics help people.
Pat: As an advertising professional of some
40 years, I’d like to say a word in favor
of the term “skeptic,” and make a few
comments about naming and branding.
When we started Skeptics Society and
Skeptic magazine, we agonized over the
possibility that we were choosing a
“negative” term when we selected the
word “skeptic.” It turned out to be one
of the best decisions we ever made.
• Do pick a memorable, short, simple
name — like a nickname.
• Don’t pick a clever acronym, or a
name that must be explained to be
appreciated. It’s like a joke: if you
have to explain it, it doesn’t count.
• Don’t expect to find a word that
means exactly what you want it to
mean to all people. It probably
doesn’t exist. Corporations know
this when they name new products
with made up words that carry no
baggage, like Xerox, Kleenex or
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Kodak.
If you are involved in social activism
of course you usually can’t use a made
up name. After all, corporations have
millions of dollars of advertising money
to introduce their new names to the
public. Try to redefine what used to be a
negative or neutral term — like “gay” or
“black.”
Michael Shermer has been very
successful in redefining the skeptical
viewpoint as a positive. A few signs that
we made a good decision going with
Skeptic:
• No one has any trouble
remembering it.
• It is always right up on the top of
search engines.
• The press has always loved it.
When media people call they usually
tell us, “We wanted to include the
skeptical point of view…”
It has entered the popular culture in
to the point where we are featured in
cartoons and even quiz show questions.
TV shows and film set dressers often ask
for permission to use Skeptic magazine
as a prop in their productions.
15
14. Learn from other outreach efforts.
Daniel: It’s distasteful to me to think of skeptical
activism as “evangelical,” but that doesn’t
mean that we can’t learn a few tricks
from the hard-won experience of political
and religious promoters throughout
history.
For a substantial, illuminating, and
frequently hilarious rumination on a
niche literature eternally struggling with
such challenges (serving its base while
doing outreach; staying on message
while also being persuasive to a broad
audience; striving to be popular while
also remaining serious and high-minded)
I cannot recommend more highly Daniel
Radosh’s book Rapture Ready.
This tour of Christian pop culture kept
reminding me how truly primitive skeptical
outreach remains. If Christian pop culture
trails the sophistication of secular pop
culture by a few years, skepticism (in my
view) trails both by decades.
Eugenie: Indeed, stressing our enthusiasm for
science and critical thinking is a far more
positive message than bashing pseudo-
science. One tends to do better with a
positive message than a negative one.
Jeff: One thing I’d love to see more of is
skeptics’ groups doing things that
improve our image in the community —
say, a local roadside clean-up effort. We
need to be seen as more community
focused than we have been in the past.
Ben: Yes. Skeptics need to be vocal, but also
have a positive profile. How about skeptic
food drives during the holidays? Or giving
toys to needy kids? Or raising money for
a worthy cause?
D.J.: Effective activism and outreach is not
rocket science, but there is a body of
knowledge honed by professionals in
the field over the last few decades. Mere
commitment to a beloved cause does not
automatically make one a great activist.
The big risk is thinking that all it
amounts to is just common sense, which
leads to grassroots folks ignoring or
dismissing the best thinking in the field,
the most tried and true methods —
which often means an incessant
“reinvention of the wheel.”
Best strategy: ape the methods of
other successful organizations, to the
extent that they are ethical (not every
strategy of our cultural competitors
should be adopted, even if they are very
effective). Great examples for me
personally include the Campus Crusade
for Christ, HRC and Oxfam America.
15. Communicate through your current channels.
Daniel: Are you surprised to hear that (Lo!
These many long years ago) my college
radio show had a strong skeptical theme?
Many of us have platforms for skeptical
communication already, especially if
we’re involved in creative professions
like writing, art, or music. But almost all
professions offer at least the opportunity
to take a strong stance against the
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pseudoscience particular to that field.
Install audio systems? You know your
industry peddles magic cables and
googahs all too often. Work in a phar-
macy, a bookstore, a winery?
Pseudoscience is everywhere, and stand-
ing up for the truth isn’t proselytizing —
it’s just good ethical business practice.
Ben: One way I spread skepticism through
my “current channels” is to include it in
some of the film reviews I do. I’ve been
a part-time reviewer for 15 years now,
and when a film touches on some sort
of paranormal topic (such as crop circles
in Signs, ghosts and Electronic Voice
Phenomena in White Noise, remote viewing
in Suspect Zero, etc.) I often include a
paragraph explaining the skeptical truth
behind the story. Look at the things you
may be doing or writing, and see if you
can work in some skeptical comment
into the content.
D.J.: Communicating skepticism through our
current channels may be the most
important strategy in this document:
come out as a skeptic, always, and
without fail. Even when your best friend
or most respected colleague at work
utters something unbelievable, speak up.
16
 I serve on the “young friends” board
of the St. Louis Public Library, and often
over the last few months was the lone
skeptical voice against the prevailing
view that the best way to attract people
to the library’s events was to schedule
paranormal themed activities: host a talk
about how the main branch of the
library is haunted, or create a “spooky
Halloween event,” etc. And of course,
this has a great rationale: when the
library hosted Grant Wilson from Ghost
Hunters last year, the place was standing
room only, and they are still talking
about it. Still, not only did I feel obligated
to speak up, I felt obligated to do my
best to speak up in a way that would be
persuasive.
16. Write for skeptical magazines (such as
Skeptic, Skeptical Inquirer, and The Skeptic)
print newsletters (such as CSI’s Skeptical
Briefs) and electronic newsletters (such as the
Skeptics Society’s eSkeptic).
Daniel: Be advised: not everyone can do this!
Good writers are rare, qualified skeptical
experts rarer still — but neither quite so
rare as you may fear.
When I first contacted Skeptic, it was
to offer pro bono art, not to submit articles.
I believed I was unqualified to write for
a skeptical magazine, even though I was
well versed in the skeptical and paranormal
literature and had a strong background
in writing. Then, when I later got the
chance to try some writing for Skeptic, it
worked out great.
My advice? Don’t go into skeptical
writing with unreasonable expectations
either way. Don’t be shocked if your
article is rejected. (Skeptic receives far
more submissions than it can print.)
Don’t be offended if an editor asks for
substantial changes. (This is pretty much
a given.)
But don’t be afraid to try!
Karen: As a magazine editor, I can say that
we’re always in search of well-written
articles, columns, book and film
reviews, reports and letters.
1 http://www.skeptic.com/the_magazine/contribute.html
2 http://www.csicop.org/si/guide-for-authors.html
High school, college or university
students may be able to get a start by
undertaking work experience with their
local skeptical organization. This is how
I got started. Students can become
involved in research, investigating, writing,
and organizing events. Likewise,
organizations can offer internships,
work experience and class credit for
writing articles and attending
conferences and seminars.
Ben: I agree with Karen: offer to do volunteer
writing or research for magazines or
investigators. That’s how I started at
Skeptical Inquirer: I offered to write
some short “News & Comment” pieces,
just for publishing credit (be sure you’re
a decent writer!). It may lead to other
opportunities.
Daniel: Short pieces that are close to your
area of expertise are the best place to
start: small news items, book reviews,
even letters to the editor. Don’t submit
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some sort of a huge manifesto as your
first article! Stay small and focused.
And remember: study the submission
guidelines for the publication to which
you submit! Skeptic has a whole page for
this,1 as does the Skeptical Inquirer.2
17. Explore new frontiers for skepticism.
Pat: One crying need is for science and
skeptical articles written for women’s
magazines.
For example, some years ago
Academy Award-winning documentarian
Jessica Yu (recently a Grey’s Anatomy
director) wrote a fabulous article called
“Psychics R Us: How I Became a Skeptic”
for an LA-based gossip magazine. The
article compared her experiences with
low-end psychics against her experiences
with high-end psychics. (Of course, all
turn out to provide the same fake service
for wildly divergent fees.) The Skeptics
Society gave her a journalism award
for that article.
17
 Karen: Pat is right. This is an important target
audience. Articles that think critically are
vital to counteract the horoscope pages,
psychic advertisements and frivolous,
credulous articles typically espoused
within this genre. There are plenty of
topics to tackle within the seemingly
limited confines of women’s magazines.
Write about health and nutrition, facts
about parenting, myths, hoaxes, swindles,
and scams — anything that offers a
skeptical slant, common sense, self-help,
and humor.
Kylie: You can always point out that a
horoscope page is taking up valuable
space in a publication that could always
use it for advertising — that’s what
happened to Vanity Fair. Remember not
to be discouraged if you cannot get into
women’s publications, as many depend
on the credulous-based advertising.
Ben: Avoid preaching to the choir. Publish
skeptical articles and pieces where the
believers will encounter them. That’s one
reason I often publish in Fortean Times
magazine: many of the readers are
believers, but they are open to
well-researched skeptical material.
Jay: Skeptics in the Pub, started by London
skeptics around 1999, is a great example
of bringing skepticism to an unexpected
place. Having a skeptical meeting in a
place where non-skeptics can be
exposed and have their curiosity nudged
is a great idea.
Eugenie: Science education standards in
every state require teachers to teach critical
thinking and science as a way of knowing.
What better way than to use topics students
are curious about? I have used the
Australian Skeptics’ video programs,
which tested whether dowsing works, as
a way to teach students how to set up a
scientific test (controlling variables,
blinding, double blinding, etc.). Teachers
are enthused about this approach.
But teachers are very busy, and don’t
have a lot of time to work up new
classroom exercises. Skeptics should
develop classroom exercises (the more
experiential, the better) that would be
available online. This would be very
popular, I predict.
1 http://www.skeptrack.org/
D.J.: Over the last few years, a new opportunity
has opened up to CSI as a venue for
advancing skepticism: the Center for
Inquiry’s summer camp, Camp Inquiry.
And the workshop we give for children
ages 7 – 14 on skepticism as “intellectual
karate” gets great feedback, including
coverage by NPR’s All Things Considered
this last summer.
My advice: focus on the youngsters in
their current organizations. Become a
voice of reason in Boy Scouts, Girl
Scouts or the local after school program
in your neighborhood. Including magic
or workshop elements on optical illusions
and how easy it is for our mind to play
tricks on us may increase interest.
Eugenie’s point about online resources
is a good one: Both CSI’s web-based
Inquiring Minds program and Junior
Skeptic are poised to become such
resources.
Daniel: I think Derek & Swoopy of Skepticality
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have accomplished something truly
extraordinary by creating the SkepTrack1
program at Dragon*Con in Atlanta. The
science fiction community and geek cul-
ture always seemed to me a very fertile
ground for skeptical outreach (I
personally discovered the skeptical
literature at a small science fiction
convention in the late 1980s, when
CSICOP’s late, great Barry Beyerstein
spoke on a panel), and Derek & Swoopy
have really seized the opportunity.
In terms of raw attendance numbers,
Dragon*Con’s SkepTrack is now one of
the largest skeptics conferences in the
world. More importantly, a significant
percentage of the SkepTrack audience
will be encountering the skeptical
perspective for the first time.
18
18. Learn what skeptics are doing overseas.
Daniel: Many people are surprised to discover
that their own country has an active
national skeptics organization. An extensive
list of international skeptical organizations
is maintained by CSI.1 Links to many
international groups are also available at
Skeptic.com.2
For skeptics based in North America, it
is an illuminating and humbling exercise
to familiarize yourself with the many
19. Remember that “skepticism” is different
groups across the world — and the special
from “atheism.” Many active skeptics are
challenges each faces within their culture,
religious.
language, and region. Especially note-
worthy groups exist in Australia, Canada,
New Zealand, Italy, India, and the U.K.
Jeff: Don’t assume your country’s problems
are what other countries should focus
upon. The U.S. has different concerns
from the U.K., which has different concerns
than Korea, and so on.
Swoopy: One aspect of the Internet as an
outlet for skepticism is both a great benefit
and a source of special challenges: its
audience is global. On Skepticality we
are often plagued by email feedback
from residents of other countries, who
do not connect with us when we discuss
problems specific to the United States.
Remember to label your discussion
with your location (or the location you
are discussing) and be specific. Seek out
skeptical topics of interest in terms of
our “pale blue dot” as well as your own
backyard — but tell your audience what
you’ll be focusing upon each time.
D.J.: Our movement would be heartened to
see what skeptics in other countries have
to contend with: witch-burning in
Nigeria, God-men in India….
The real benefit is in connecting with
overseas skeptics, and letting their
successes be our successes. Case in
point: the U.K.’s Skeptics in the Pub has
influenced the growth of a large network
of similar skeptical drinking clubs
around the world.
1 http://www.csicop.org/resources/
2 http://www.skeptic.com/about_us/related_organizations.html
Kylie: When the Skeptic Zone podcast was
asked to present at Dragon*Con 2008 on
the panel called “Global Skepticism,” we
emailed about a dozen skeptical groups
worldwide and quite a few responded. It
was gratifying that they wrote back, and
intriguing to learn of their different
approaches, sensitivities, and areas of
need.
Daniel: Skepticism is an approach to testable
physical claims. Atheism is a conclusion
regarding an untestable metaphysical
claim. These are not the same thing.
You can be both a skeptic and an
atheist. I am, and this is demographically
common amongst skeptics. But please
LEARN & COMMUNICATE
remember, there are many other skeptics
who do hold or identify with some
religion. Indeed, the modern skeptical
movement is built partly on the work of
people of faith (including giants like
Harry Houdini and Martin Gardner).
You don’t, after all, have to be against
god to be against fraud.
Pat: Well spoken. Couldn’t have said it better
myself.
Jeff: It’s not necessary for skeptics to agree
on every issue, especially ones that
cannot be proved or disproved. Science
is a poor judge of philosophy. If
someone says they are both a Christian
and a skeptic, don’t assume you know
what they believe. By excluding those
who claim some religious status, you are
making your world smaller.
Kylie: It’s frustrating when people refuse to
acknowledge skepticism’s value because
it might challenge religious beliefs. But it
must be just as frustrating for deists to
be told they’re shut out of skepticism
because of their faith. I’d like to see
more Muslim skeptics, more Jewish
skeptics, more “everybody skeptics.”
And, I’ve worked in faith-based schools
where it’s been demonstrated to me
that it is possible.
19
20. Make allies. Be cooperative.
Daniel: Skeptics, atheists, and humanists are
infamous for splintering over doctrinal
differences and interpersonal politics.
That’s ridiculous — there are far too few
skeptics (and far too much work to be
done!) to bog down into such nonsense.
It reminds me of the time I asked a
member of a particular colony-based
Anabaptist sect what the difference was
between his group and a splinter group
they held very much at arm’s length.
“Mostly the hats,” he told me.
Look, don’t do that. What we need is
help, not ideological purity. Find friends
wherever you can. Build bridges. Work
with people.
I’d call out one point for special
emphasis: skepticism as a movement
should be open to common ground
with faith-motivated activists, (including
those who do not identify themselves
as skeptics).
Let’s not forget that leading critics of
religion have historically been very
prominent supporters of pseudoscience
(as in the original séance culture), while
religionists remain the leading skeptical
watchdogs for certain types of paranormal
scams (like so-called “prosperity Gospel”
and miracle healing schemes).
Tim: I agree strongly that we can work with
religious groups on some specific issues.
One of the most detailed debunkings of
iridology I’ve read is on the website of
the evangelist Dr. John Ankerberg.
Recently I saw many critical articles
about the “Lakeland Revival” and faith
healer Todd Bentley written on Christian
blogs. We need to ally with these people
where possible.
Eugenie: Yes. In the controversy to keep
evolution in the schools and keep
creationism out of science class, my
best allies are members of the
mainstream clergy groups (who don’t
want to see biblical literalism — they
don’t believe in it — presented
as science).
Years ago in Kentucky, I was involved
in a local controversy over the teaching
of creationism, and one of the prominent
ministers in town supported our anti-
creationist group. In a casual conversation,
I discovered that — unlike me — he
supported prayer in school. Well, we can
agree on not teaching creationism in
science class, and disagree on whether
kids should start the day with a teacher-
led prayer. Similarly, if you are an atheist
and a skeptic, this should not impede
your cooperating with someone who is a
believer and a skeptic. Stress what you
have in common. It is always easy to
find ways you differ — but easier than
you think to find ways you are similar.
Jeff: Yes — find allies for specific issues, not
all issues. If you disagree with someone
about something, focus on what you
agree on. I do skeptical work with a
member of PETA. We disagree on PETA,
but we agree on the anti-vax movement.
Ben: Look for groups with whom you may
not necessarily agree on all issues, but
with whom you can find common
LEARN & COMMUNICATE
ground.
D.J.: Skeptical activists should build alliances
with competitors of both types: cultural
and organizational.
• Cultural competitors as allies:
While involved with a skeptical
group at Washington University, our
best friends on campus were the
Campus Crusade for Christ — not
because we agreed about the
answers, but because each group
valued the same sorts of questions.
We would meet together on occasion
for drinks or to watch Life of Brian.
We even went together to a Billy
Graham Crusade, only to debate
the issues afterward.
• Organizational competitors as
allies:
The skeptical movement needs to
get past this notion that our groups
shouldn’t compete. There are differ-
ences among the skeptical and
humanist groups, both philosophical
and strategic. But the point remains:
differences don’t make collaboration
impossible, especially around
specific issues of activism. The best
model here for me is the GLBT
movement.
20

INVESTIGATE
21. Remember, the goal of skeptical investigation
isn’t to cast rhetorical doubt on paranormal
claims, but to discover what’s true.
D.J.: Investigate, yes. But don’t assume that
your skepticism alone provides the bona
fides to be a paranormal investigator any
more than it qualifies you to be a crime
scene investigator. Learn investigative
methods, rules of evidence, and interview
or interrogation techniques.
Daniel: Don’t get ahead of the evidence.
Often, an honest investigator will be
forced to conclude, “I don’t know what
happened here.” Most claims of paranormal
experiences are unsupported anecdotes
of the form, “I saw a UFO. Explain that,
Mr. Skeptic!” Those cases can’t be
solved, as rule — there’s nothing to
investigate.
Don’t jump to conclusions. Definitely
don’t plug in a standard general explanation
as the answer for a specific case. Just
say, “We’ll have to keep digging into
this. In the meantime, it’s worth keeping
in mind that similar cases have resulted
from X and Y.”
Kylie: One of the best pieces of advice I ever
got was to walk in not as the skeptic,
guns blazing and prepared to debunk —
but to ask questions. Take the opportunity
to be just another tourist, just another
observer. Then take that data, sit down
after and think it over.
Ben: Poorly done research by debunkers
(instead of investigators) gives skepticism
a bad name. Joe Nickell and I wince
when we hear “a skeptic” incorrectly
discredit some phenomenon, only to be
proven wrong.
For example, when I was investigating
the Santa Fe Courthouse Ghost mystery
in 2007, one amateur skeptic announced
that the strange image was obviously not
a ghost but instead a rare phenomenon
called ball lightning. In fact, the image
didn’t resemble ball lightning at all. The
careless debunking by that “skeptic”
made all skeptics look like they didn’t
know what they were talking about.
This is a discussion for a book chapter
instead of a short section, and I don’t
want to discourage investigation. But the
take-home message: If you’re going to
do it, do it right. Read about investigations
in skeptical books and magazines; talk to
investigators; do your research. Know
your skeptical principles and logical
fallacies.
Jeff: This is a pet peeve of mine. It’s fine to
form a hypothesis, but don’t try to confirm
it — try to disprove it.
I recently saw a photo of a spider
eating a bird. My first thought was
“hoax,” but I did the research and found
that the photo was genuine. I also
learned why I thought it was a hoax,
which was very interesting.
D.J: Never reject a claim out of hand.
INVESTIGATE
Otherwise, you are investigating not with
an open mind, but obviously to
showboat. I think these questions are
genuinely worth investigating. If they
aren’t, they should not be investigated —
even by a debunker who aims to teach
the public how gullible they are.
Karen: We should treat each case anew, each
experience as unique, and not as “just
another ghost story.” Think it over,
discuss it with colleagues, research and
analyze the data before making premature
pronouncements. If you don’t have the
patience, and if you don’t have the
understanding, don’t do it.
Jay: A good skeptic should have a good
attitude. Whenever you are dealing with
people you have to consider their feelings.
They may have a great deal invested in
what you are investigating. You will
often find that your critical inquiry is not
welcome. People don’t want their beliefs
questioned or proven false. With this in
mind, you need to handle your
investigations with tremendous care.
Even if you do a great job at showing
the truth, you will accomplish nothing
if you have a standoffish attitude.
21
22. When you receive a chain email, Google it.
Then tell the sender what you discovered and
gently encourage them to Google the next one
for themselves.
Daniel: I do this now almost as a hobby. In
my experience, these emails are always
well-known hoaxes that can be solved in
the first three Google hits (frequently by
Snopes.com). Often, they are old hoaxes,
sometimes originating before I was even
born.
Ben: Google is good, but Google ain’t god;
neither is Wikipedia, so crosscheck your
sources. Snopes is especially good.
Kylie: Such claims are great material for
classroom lesson plans — media literacy
and library studies are all about checking
sources!
23. Dig into a local paranormal mystery.
Daniel: In many cases, regional stories have
escaped deep critical investigation. With
some effort and academic skills, you can
personally contribute to the skeptical
literature while also learning more about
your own community.
Ben: To be honest, I have mixed feelings
about grassroots skeptical investigations
into the paranormal. On one hand, it is
absolutely true that we need more scientific
paranormal investigators. There are
fewer than a dozen of us in the world,
and nobody’s getting any younger. On
the other hand, it isn’t helpful if fledgling
skeptical investigators barge into a mystery
with an insulting attitude, poor investigative
skills, or an inadequate understanding of
the facts.
Here’s the good news: many
“unexplained” mysteries can be solved
simply through good research and solid
scholarship. Though I’m a big fan of field-
work and on-site investigations, many
mysteries evaporate by checking facts,
cross-checking sources, and applying
some critical thinking. In my experience,
probably a third of the mysteries I
investigate are explained by doing
thorough library and Internet research.
It’s a great way for amateur skeptical
investigators to get a foot in the door
and get some solved cases under their belt.
Over the years I have been
approached by people who have an
interest in skeptical investigation, but
who don’t really know where to begin.
If my workload allows it, I’m happy to
give them guidance and even help them
prepare a short article about their
investigation.
Kylie: If you’re serious about investigation,
it’s important to really talk to the stake-
holders concerned. This may include the
paranormalists who have their own view
of the matter. Being willing to listen and
record all views is not only part of being
a good networker, it demonstrates that
you are not the “closed minded” one.
There are also psychological, cultural
and emotional aspects that should be
considered. Be sure to step out if you
INVESTIGATE
are out of your depth.
24. Test something. Construct a well-controlled
experiment.
Kylie: Try doing it with cheap materials —
then outline it, write it up, and distribute
it as a lesson plan. Having fun, interesting
and different experiments that can be
done safely by kids could not only
contribute to educational groups but
follows in the footsteps of popular
books like How to Fossilize your
Hamster.
Ben: This is a good idea, but remember: a
“well-controlled experiment” sounds easy
but can be very difficult to do in practice.
To construct a solid experiment, you
should be familiar with scientific protocols,
blinding, control groups, statistical analysis,
etc. Even professional scientists and
researchers spend years trying to eliminate
sources of error in studies. It can be
done — and has been done — but is
very hard with only one or two people.
Your best bet is to do this in conjunction
with a skeptics group in your area. The
Independent Investigations Group, a part
22
 of CSI’s Hollywood branch, has done
several experiments.
LOCAL ORGANIZING (& FUN)
Or, you may wish to stick to informal,
preliminary, just-for-fun exercises like the
following, which are easier to do and
easier to explain to others:
25. Employ sound organizational practices.
• Ouija board test:1 Have a group seek
answers from a Ouija board in the
normal way, then hang a cloth or Daniel: The world is full of professional
place a piece of cardboard between administrators and policy guidelines for a
the board and the participants’ reason: it is all too easy for unfocused
eyes, so they can freely move their groups to descend into wasteful, frustrating
hands but can’t see the board. See disarray.
how clear the messages are then. If you’re thinking of organizing a local
• Have your chi or energy “adjusted” group, take some time to think about
at a local holistic energy clinic. how to structure your group for success.
Then go to a different energy clinic What is the group for? How will decisions
across town for an analysis. See be made? Who will do the work? How
what they say. If they say you need are conflicts to be resolved?
work, you might ask them how
they know, since your energy was Eugenie: Grassroots organizations have similar
“corrected” a short while ago. problems whatever their purpose: they
tend to be volunteer-run (unless they are
Jeff: Keep things very, very simple. This is

LOCAL ORGANIZING (& FUN)

what we strive to do when we formulate
tests for the JREF’s Million Dollar
Challenge. A well-designed test should
have unambiguous, self-evident results
with no subjective judgments needed. It
should have the fewest number of variables
possible.
D.J.: Proceed with caution here. Poorly
constructed tests can damage the skeptical
enterprise and have far-reaching negative
consequences, actually fostering paranormal
belief. It is better for you not to test a
paranormal claim, than to be too much
of a contrarian.
Become schooled in the methods of
science first. While a local skeptics group
can help, ideally you will connect with
scientists involved in research. You may
be helpful in identifying claimants, or
assist in other ways.
If you can track down a copy of it, I
would recommend Martin Gardner’s How
Not to Test a Psychic: Ten Years of
Remarkable Experiments With Renowned
Clairvoyant Pavel Stepanek, or Richard
Wiseman’s Deception & Self-Deception:
Investigating Psychics.
extremely fortunate like the Australian
Skeptics!) which means the people in
charge are by definition doing something
else. Unless you are very careful, the
workload ends up on the shoulders of a
small group of people, and burnout
becomes a serious problem.
Kylie: We see it happen all the time. Those
with motivation lead projects, but
top-down, personality-dependent
projects are vulnerable. If that organizer
loses focus, what happens next? If a few
key members quit, is that the end of
everything?
Organizers should also be careful not
to make promises they can’t keep. For
example, registering as a nonprofit group
takes time and expertise, not just waving
a magic wand and saying it is so. Best
not to announce your nonprofit plans
until after you get the paperwork done.
Karen: Grassroots skeptics groups are still
public voices for skepticism. Ensure that
your committees and boards are filled
with knowledgeable and responsible
spokespeople to represent our movement.

1 Be aware that classroom exercises with an occult flavor can be a source of serious conflicts with parents and school staff, as well as possibly 23
frightening to small children. Excercise caution and social responsibility when planning any such exercises.
26. Start a skeptics club at your high school or
on your college campus (or join if one already
exists).
Kylie: Thankfully, social networking sites like
Facebook and MySpace have made this
much easier!
Brian: Having done a fair amount of speaking
for such groups, I can assure you that
this is a field ripe for improvement. High
school skeptics clubs rarely exist at all,
and college clubs are usually under-
funded, under-attended, and unfocused.
These kids are bravely taking their first
steps into a terribly important world, and
are rarely given the hand they need.
Know a high school or college-age
skeptic? Help them get a club started at
their school. You need look no further
than the many skeptical magazines,
books, blogs, podcasts, and forums for a
limitless supply of extremely high quality
material. You’ll find that nearly all of this
material is brand new to nearly all club
members.
27. If your city or region has no local skeptics
Karen: Skeptical groups, clubs, societies and
think tanks are popping up on campuses
everywhere. Demographically similar
humanist, freethought, and atheist
groups are also common. Find one near
you, or start one.
Daniel: Students may find that it’s best to
give their club a clear mandate for either
skepticism or atheism (or humanism or
freethought) but not both.
My own experience in skeptical student
organizing was that as soon as the subject
of religion arose, all other topics of
discussion got shoved aside.
Don’t get me wrong — it’s fine to
form an atheist group if that’s where
your interest lies. But, if you think core
skeptical topics (alternative medicine,
psychic scam artists, conspiracy theories,
UFOs, and other paranormal stuff) are
important, create a group focused on
those topics.
The time-tested old CSICOP model
works very well: if you want to pursue
skepticism and atheism, just form two
groups. That will help keep everything
clear and welcoming, and help prevent
conflict and frustration. (Many new
skeptics groups flame out over just this
issue.)
D.J.: Note to non-students: be sure to be
supportive of the growing network of
skeptical campus groups already out
there, even though you are off-campus.
You can do so by offering yourself as a
speaker, helping with funding, networking
off-campus groups with campus groups,
and providing leadership and direction.
Over 200 such groups currently exist,
and are networked through the website
campusinquirer.org, amongst other
places online.
But don’t assume that every student
group is waiting for you to tell them
how to grow: college skeptics have even
more of an anarchist streak than
off-campus skeptics. Nudge, yes.
But don’t push.
LOCAL ORGANIZING (& FUN)
group, start one. This could be a serious
activist organization, something as loose and
fun as a local “Skeptics in the Pub” — or
anything in between.
Daniel: Most robust regional groups (such as
the New England Skeptical Society) got
their start when a handful of like-minded
people turned to each other and said,
“Gee, why isn’t there a skeptics group
around here? There sure is a lot of
bizarre local nonsense.”
It doesn’t take much to get started,
just three or four people who really care
about the subject matter. Even CSI and
the Skeptics Society started like this: a
few nerds on a mission, people just like
you or I. It is within your reach to build
something in your community.
D.J.: For me, the real point of local skeptical
groups is to provide community for
like-minded doubters. Yes, the activism
and outreach is very important, but the
most effective local groups thrive in
proportion to their social activities
and sense of togetherness.
24
Karen: I recently attended a local gathering
of skeptics where someone remarked
that organizing skeptical events “is like
herding cats, because skeptics don’t do
groups.” This is nonsense. Skeptics enjoy
parties and functions, and having coffee,
dinner or drinks with friends. Simply
socializing with like-minded people and
discussing common (sense) interests is
not being part of “the flock.”
Daniel: Back when we were both starving
undergrads, I helped my brother run a
skeptics lecture series in a downtown
coffee shop. Like art openings, these
coffee-shop lectures were open to the
public, and had the draw of offering
essentially free entertainment for
students. (We put out a donation
box by the till.)
The events were also almost free to
put on, thankfully. Jason found a café
willing to host them on weeknights
(skeptics drink coffee, after all), and
rounded up local speakers who were
able to lecture for free. The most expensive
part was putting up flyers at the local
campuses and bulletin boards. It was
wonderful fun, and excellent public
outreach.
Kylie: Equipment can also be borrowed for a
short term. I recall as a young woman
how a local Girl Guide’s hall would
happily lend out their audio-visual
equipment as they themselves had little
need for it. How many skeptics are a
part of community groups that aren’t
skeptical but may well be sympathetic
to those starting out?
Karen: Remember to network and advertise
skeptical events.
Tim: Sites like Meetup.com, Facebook.com,
and Twitter can be instrumental in
organizing these.
Jeff: Don’t forget Craigslist, or ads in the local
free paper.
Tim: Also, skepchick.org maintains a central
calendar of skeptical events worldwide.
Make sure your event gets listed there.
That calendar is a Google Calendar, so
you can pull it into your personal
calendar, sync it to your phone, etc.
D.J.: Here is some counterintuitive advice: try
to make sure that the members of your
skeptical group aren’t all exactly the
same kind of skeptics. How much more
impact our movement would have if
these 120 meetings of skeptical groups
in cities around the United States each
month engaged their larger community,
as opposed to remaining a group of a
dozen curmudgeons meeting at a bar to
drink over another reason why ghosts
don’t exist.
28. If a local skeptics group already exists in
your area, support it.
Karen: By all means, create new clubs and
groups in your city or university campus.
But remember, networking with existing
groups and becoming affiliated with a
major group are ways to support the
LOCAL ORGANIZING (& FUN)
movement overall. There’s strength in
numbers.
Swoopy: Don’t forget to support your local
grassroots group even if you’re also
involved in larger regional or national
skeptical activism.
Kylie: You can help by donating knowledge.
Where’s a good place for meetings?
Where’s a pub or hall that will give a
discount or a library where they won’t
mind if you hold and advertise a lecture?
Karen: Support local groups further still by
offering to present talks, attending
events, and by subscribing and
contributing to their magazines or
newsletters.
When I lived in rural Australia I once
had a visit from some Christian friends.
Within hours, they’d located the local
branch of their church, and had already
made Christian contacts. Similarly, when
I travel, I scope out any local events and
try to find out what’s on in town. Better
to attend Skeptics in the Pub in London
or Orange County than to drink alone in
a new city! Why not make those Facebook
“friends” into friends in real life?
25
29. Participate in (or organize) a “Skepticamp.”
Daniel: “Skepticamp” is a new concept that is
gaining momentum: small-to-medium-
scale, self-organized skeptics conferences
at which the audience members are also
the speakers. The idea is to harness the
potential of the “long tail” of the skeptical
movement — offering a voice to all of
us who have passion and expertise to
share but who cannot take on the role
of a “professional” skeptic.
To learn more about Skepticamp, visit
the Skepticamp site,1 or check out pioneer
Reed Esau’s essay “Raising Our Game:
The Rationale to Embrace Skepticamp,”
available in text format as a PDF2 or as
an audio essay (on the Skepticality pod-
cast) with a feature interview with Reed.3
Ben: I’ve discussed the idea with Reed, and
I’d be happy to participate in future
Skepticamps.
Kylie: Having watched this grow during its
early stages, I’m very excited to think
where this could lead — and how
Skepticamp can tap into the wider
community. Get involved! There are
many ways one can have a hand in
organizing without over-committing.
30. Start a skeptical book club at your local
bookstore, community center, or college.
Kylie: Or even just join an existing book club
and suggest skeptical books to add to
the list! Creating reading guides for the
book and suggested links and discussion
notes can help the group too.
Or, start up a community book club
that specifically aims to use texts that
will complement what teenagers are
studying in their science classes — and
become not only a book club, but also
an informal tutoring/discussion group.
Swoopy: Most large brick and mortar book
chains like Borders, Barnes & Noble, or
Chapters host local book clubs and reading
groups, and will advertise the group in
their monthly newsletter. The bookstore
1 http://skepticamp.org
2 http://skeptic.com/downloads/raising-our-game-oct-2008.pdf
might even feature your book club
selection somewhere in the store,
drawing additional attention to titles of
interest. Begin with a bestseller like The
God Delusion or Why Darwin Matters
and appeal to readers on both sides of
the issue in order to gain more
attendance and encourage meaningful
conversation.
D.J.: Brilliant strategy to get in under the
radar. And there are such great books to
focus on.
One caveat: since it is a public venue,
you should expect (and welcome!)
participants who are emphatic believers
in various paranormal and supernatural
claims. A bookstore’s book club will of
course not allow you to deny anyone’s
participation on the basis of personal
belief — and it would be inappropriate
to try. Make sure you have the social
skills to allow for a diversity of opinion!
LOCAL ORGANIZING (& FUN)
31. Celebrate the birthday of your favorite
scientist — or some other scientific landmark
— in a fun way, and invite lots of people.
Ben: At CFI we used to do a “Friday the 13th
Superstition Bash.” We invited the public,
and gave short talks or exhibits on luck,
superstition, and curses.
Daniel: The single greatest party I’ve ever
attended was a spectacular (but relatively
inexpensive) “wake” my brother Jason
organized for the space station Mir.
Under a starry sky, our hushed group
gathered on a cliff overlooking the sea.
We filled a huge, glowing paper hot air
balloon, and released it into the cloudless
night. Quietly toasting Mir and human
adventure with swigs of vodka, we
watched our balloon — until it went
silently dark, and fell into the sea….
Then we returned to the house to join
the rest of the large crowd for live
Russian folk music. And, y’know, a
backyard full of fire twirlers. (Perhaps
those were representative of Mir’s
reentry?)
3 http://media.libsyn.com/media/skepticality/090_skepticality.mp3 26
32. Buy a telescope and host a star party for
students and adults to get them interested in
science. Or, build a social outing around a
science theme, such as a nature walk.
Daniel: Late one night I popped out to walk
the dog, and was surprised to find that
the tow truck driver from next door had
an 8-inch reflector telescope set up in the
parking lot across from our building.
Within minutes, my neighbor was
showing me the moons of Jupiter! I saw
Europa, and learned that it’s one thing to
see high-res photos, and viscerally a
whole different experience when “the
photons die in your eye.”
What most impressed me, though, was
this: several different young couples and
groups from the bar crowd stumbled
across this impromptu observatory on
their way home — and stayed,
awestruck, to see Jupiter or Saturn
themselves!
When astronomy becomes a highlight
of Friday-night clubbing — now, that’s
science outreach!
Jeff: Want to impress a kid? Take him outside
and show him a star. Then say, “That’s
not a star, that’s a satellite. People like us
put that there.”
Tim: Especially impressive are iridium flares,
which are caused by low-earth-orbit
satellites. They are extremely bright, but
only last a short time (under a minute).
They look like very slow moving meteors.
You can look them up at
heavens-above.com. Passes of the
International Space Station can be
impressively bright these days too.
YOUR COMMUNITY
33. Help organize community events that support
science (perhaps centered around the popular
topics of astronomy, zoology or health).
D.J.: Science centers and science museums
often have programming that could be
made more skeptical through the
involvement of local skeptical activists.
Case in point: the St. Louis Science
Center recently hosted a Festival of
Science, and wanted to feature a
presentation about the paranormal.
When schedule conflicts limited the
involvement of the region’s best-known
skeptics, the Science Center opted for a
speaker who was pro-paranormal. Had
more local skeptics been involved, the
YOUR COMMUNITY
venue could have been used to advance
reason and critical thinking instead of
belief in the unbelievable.
34. Get a booth at community fairs and events and
fill it with information about being a skeptic.
Eugenie: This can be a great organization
builder, as well as provide a lot of fun
for organization members. These days
you can usually get a cheap canopy for
less than $100 at Costco, so take up a
collection and get a “booth” you can
take around to street fairs or other
events.
Swoopy: Community fairs are a common and
useful way for minority subcultures to do
community outreach and to find more
members. Look at the booths and materials
other groups use, and learn from those.
Ben: Yes, this is a good idea — but remember
to make it fun! Emphasize the interesting,
cool aspects of skepticism. Maybe have a
Bigfoot track on the table (instead of a
list of logical fallacies) to interest people
and get the conversation started. Have
flyers for local groups.
27
35. Help distribute flyers, put up posters, or
notify the press when skeptical or science
speakers are giving local talks.
Ben: Yes, get the word out any way you can:
email, flyers, posters, small ads.
Don’t be shy!
Jeff: Tease folks. Put a puzzle on there, and
then put the answer on your site. Make
them come visit you. Science fans can’t
resist stuff like this.
36. Arrange field trips for grown ups to science
museums.
D.J.: Ideally, do this through your local skeptical
group or Center for Inquiry, who can
use the organizing assistance. At the
center in Los Angeles, we have arranged
for regular tours of Griffith Park
Observatory, and such field trips are
among some of our most popular
offerings there.
Swoopy: Those familiar with audio can also
create “sound seeing” tours of these
places. Many podcasters have done this
with their favorite locales. The BBC and
NPR have both been pioneers of this
type of program. Record ambient noise
where you are, and describe vividly
what you see as you walk through your
local museum / planetarium / zoo. Many
respected museums have done these
types of guided tours for visitors for
years, but audio description doesn’t
require visual accompaniment. All-audio
virtual tours are especially helpful for the
visually impaired.
Pat: We love the geology tours put on by the
Skeptics Society’s official geologist, Don
Prothero. These have ranged from a
half-day trip to view the San Andreas
Fault for fossil or gem collecting, to
multi-day excursions through the
jaw-dropping scenery of the American
Southwest. Prothero lectures at all stops,
and each participant gets a booklet
explaining the terrain. Most people are
willing to pay a little something for the
trip and lectures so these are also
good fundraisers.
37. Volunteer at your local science museum.
Jeff: My mother does this. It’s easy and
rewarding — and you get a discount at
the gift shop!
Kylie: Your local science museum may even
offer work experience opportunities.
Daniel: Skeptics are in the business of science
communication — and science museums
have been ground zero for science
outreach for over a century.
This is one of the major places for
skeptics to study and learn. An inside
look at how museums work (and the
problems they face) could be
YOUR COMMUNITY
profoundly useful to you.
38. Offer to teach a class on skepticism and
science at an adult education center.
Kylie: Quite often, these “open learning” or
“annex” groups also teach some very
dubious or dangerous alternative practices.
Having a class that tackles these could
be useful.
Brian: Don’t not do this simply because
you’re worried that you won’t have
enough to say. Consider all the skeptical
blogs and podcasts out there to be your
reference material. My podcast, Skeptoid,
is specifically licensed for this type of
use. You don’t even need my permission.
There’s over 100 class curricula for you
right there. I’m sure that most of the
other blogs and podcasts you like will
give you similar permission.
28
39. Put together a handout on local “haunted
history” legends and their likely explanations
for your town’s historical society, or develop
a skeptical “ghost” tour.

Jeff: Put some cool stuff on there too. A

40. Donate recent back issues of skeptical
pamphlet of “none of this is real” isn’t
magazines to waiting rooms at doctors’ and
very fun. Cool, real stuff has happened
dentists’ offices or local hospitals. (For more
almost everywhere. Find it.
thoughts about magazine back issues and used
Karen: Historical groups are interested in books, see “Libraries,” starting on page 36.)
folklore, but ultimately, they deal in fact
and are sensitive to our aims and objectives.
Kylie: Magazines traditionally grab the reader
Let’s work with them.
quickly and are more likely to be
Often, local historical societies and mentioned in conversations, which is
townspeople resent paranormal legends. why donating skeptical and science
For some, it is tourism — but for others, magazines to doctors’ offices should
it is harassment. Years ago, I inquired be encouraged. Let’s challenge quack
into the Guyra Ghost, the alleged medicine by making reflection start in
poltergeist activity that took place in the waiting room!
rural Australia during the early 1920s and
drew international attention. To this day,
this small rural community is hassled by
ghost hunters, and the residents won’t

YOUR COMMUNITY
41. Invite health care professionals (and other
even reveal the whereabouts of the
experts) to speak to seniors’ centers about
house in question. The original house
medical quackery (and other rip-offs).
has even been modified to avert attention.
I investigated the stories, and the town
historical society was thrilled to be able Jeff: Ask your family doctor for an hour of
to counter the paranormal claims with a his or her time, but make the experience
factual account and skeptical analysis as smooth and easy as you are able.
of the events. Personally introduce the speaker, and
lead the Q & A session yourself.
Daniel: I once attended a Halloween “ghost
walk” tour organized by a local convent. Daniel: Seniors are often the target of other
It was long on architecture and short on scams as well, from real estate rip-offs to
ghosts, but it was fascinating. I think psychic cons to predatory antiques dealers.
skeptics could raise a similar “truth Any suitable expert on any relevant topic
behind local legends” concept to a highly might make a valuable speaker. If your
entertaining and informative level. local police department has a “Bunko
My hometown (Victoria, British Squad,” they may have an informed
Columbia) has a rich history of paranormal outreach officer available to speak.
legends: a once-famous sea monster, a Kylie: Do your homework beforehand.
local reptilian humanoid, and more Certainly get to know the senior center
ghosts than you could shake a stick at. and what their concerns are. Are they
We’re also ground zero for the “Satanic being targeted by a particular group
panic” of the 1980s (the star of Michelle and need to talk it over?
Remembers recovered her alleged Satanic
Ritual Abuse memories just up the street
from here). But Victoria isn’t unusual in
that respect — every town has its own
weird mysteries and macabre historical
legends.

29
42. Prepare accurate, thoroughly cited fact
sheets on health fraud and quackery. If you
know a doctor, solicit their editorial assistance.
Give the sheets to seniors’ centers, pharmacies,
doctors’ offices, hospitals and church groups to
distribute.
Karen: Be sure to include additional book
and Internet resources and (thoroughly
referenced) facts. People always like to
seek supplementary information, and
usually head straight to the minefield
that is the Internet, where it can be hard
to differentiate fact from fiction. It is better
to supply reliable sites that have accurate
information, guiding users past the
misinformation and manufacturers.
Kylie: There’s a variety out there
already, many produced by health
care professionals. Don’t be afraid to
contact consumer rights groups and
watchdog sites like Quackwatch.org for
additional resources.
INTERACT WITH MEDIA
43. If a newspaper, radio show, or TV program
makes a serious error or badly distorts the
public understanding of science, write a concise,
formal letter to the editor or producer.
Daniel: This is one of the most common
44. If news media make a moderate error of
avenues for grassroots skeptical activism,
fact or interpretation, write a short friendly
and also one on which many fledgling
letter directly to the actual reporter.
activists badly misstep.
I’ll tell you a secret: by and large,
reporters and editors work very hard to
ensure that their reporting is accurate. At
the same time, it is as inevitable as taxes
that errors will creep in. How could they
not? Many reporters, especially for daily
papers, write several articles a day!
And every reporter knows that no
matter how hard she works, no matter
how accurate she may be, some crank
will write in to tell her boss that
she’s a lazy moron.
Don’t be that crank. Reserve the
traditional indignant letter to the editor
for the most serious breaches. And, even
then, be polite. Resist the urge to get in
zingers. Assume the reporter and editors
are lovely people who acted in good
faith — and then courteously tell them
how their conclusions were mistaken.
Ben: Remember to check your facts, and
provide sources in your response.
Jeff: Send a short, concise, and thoughtful
paragraph every time you see an article
that offends. If you can include some
humor in it, I find it’s more likely to
get published.
Kylie: Request a “second opinion.” Ask that
the views of people with legitimate
qualifications be included to rebut the
claims of alternative practitioners.
INTERACT WITH MEDIA
Tim: In a larger city, it can be hard to keep
up with all the different media. You can
use Google Alerts to set ongoing searches
on the websites of your local media outlets
for skeptical topics. You will get an
email when a new article appears that
matches your search criteria. When the
recent Bigfoot hoax was a breaking
story here in Atlanta, I used this to
keep up with the local coverage.
Daniel: Reporters don’t like to make errors. If
you catch one, write directly to that
reporter and give them the information
they were missing. Make sure to also tell
them what you did like about their article,
and back up your corrections with
citations. Help them get it right next
time. Be on their side!
Kylie: Building up a friendly relationship with
that journalist may also help in the
future when it comes time to break a
story or promote an event.
30
45. If you see media get it right, send a letter
of appreciation to the reporter — and tell
their boss how much you loved it, too.

Daniel: I can tell you from experience that

most people write to complain. That can
be disheartening, and it can certainly
47. Put together fax numbers and email
dull a tired reporter’s edge. On the other
addresses of local news reporters and radio
hand, one letter of support can justify
personalities. Send them topical information
days of extra digging, make rewarding
they can use (such as a well-referenced fact
that extra angle of investigation — and
sheet when a movie relating to science or
give a reporter the incentive to ask even
the paranormal is about to be released).
tougher questions next time.
I can’t emphasize this point enough.
One letter of support for good reporting Daniel: I’d caution activists not to spam
is worth ten complaints about bad reporters. But if you have verifiable
reporting! background information about a topic
that’s in play in the current news cycle,
Ben: Once again Daniel is 100% correct. by all means tell journalists about it. If
Complain about the bad journalism, but nothing else, this will tip them off that
also compliment the good journalism. there is “another side of the story,”
I’ve been on both sides of the coin, and which reporters often have their eyes
it’s definitely helpful. open for anyway. Keep it short, on
point, and factual.

INTERACT WITH MEDIA

Brian: Not only does this reinforce good
behavior, it gives you an opportunity to
expand the skeptical angle on the story.
If your letter is in the form of a letter to
the editor for publication, feel free to
expand a bit on what the reporter
wrote. Underscore the skeptical aspect
of the story, and explain why that’s so
important.
D.J.: This is especially important if you are
46. Organize a skeptical letter-writer’s club at
your favorite online forum, aimed at polishing
draft letters to the editor on pseudoscientific
topics.
This works. During a national news
story in Canada (about a particular
alternative medicine flap), I wrote to a
select few newspaper health reporters
and health editors to tip them off with
some essential background information.
That resulted in prominent news stories
with deeper factual content and a much
more skeptical tone than they might
otherwise have had.
doing it as a volunteer for a local skeptical
organization. The added benefit is that
your media activism serves as outreach
for the group.

Kylie: Highlight current media stories each

week and create “form letter” templates
that could be tailored for anyone to
forward on — just the basics for those
who are unfamiliar with how to structure
short, snappy letters that actually have a
chance at being printed. Find other
online commentaries and news items
to help resource the reporter’s story.

31
48. Write to section editors and individual
reporters to make story suggestions.
Brian: Be aware that many newspapers
(especially small, local papers) are often
hurting for content, and 99% of the press
releases they receive are from people
hoping to get their product or service
promoted for free. If you can give them
a fresh suggestion with no commercial
angle, there’s a good chance they’ll
jump on it.
Karen: Cultivating friendships with the media
is useful too, especially science broad-
casters and consumer watchdogs.
Complimentary copies of your magazine
will be welcomed and may have a positive
influence on their future articles and
themes. Investigations can be replicated
for TV or magazines, and articles can be
republished to reach a new and
different audience.
49. Submit book reviews to local papers and
newsletters on important skeptical books.
Jeff: See if you can apply the content to
something local for maximum impact.
Kylie: This is particularly useful if the
author’s book tour is heading your way
or if there is the possibility of the text
being used in a course or unit being
taught in a school.
50. With the cooperation of your local university
science departments, create a science tele-
phone line for reporters and media
researchers to call with questions.
Jay: This would be a great idea for a local
skeptics group to organize. To make it
easier you could use email. This way
you will have the time to research your
answers. You can use the contacts you
make to expand your group’s network.
Daniel: The basic concept here is very important:
it’s crucial that reporters be able to easily
locate and consult reliable, quotable
experts on both the findings of real science
and the truth behind pseudoscientific
claims.
The big skeptics groups take a lot of
this burden, but local and regional
reporters will usually prefer to talk to
relevant local experts if they’re available.
Karen: Provide access to expertise. Skeptical
organizations both large and small
should compile a list of specialists who
can act as media representatives on
particular niche topics. The media come
calling for information regarding topics
from psychics to physics. Not everyone
is a skeptical “generalist.” Most of us
have specialty topics that we can address
with greater depth than others.
Kylie: This might be better incorporated into
an existing university press office, who
may be willing to refer certain enquiries
INTERACT WITH MEDIA
to you. All of this hinges on a good
media release and networking! Skeptics
groups can benefit from a “media officer”
to write press releases, maintain media
contacts, and refer reporters to relevant
specialists within the skeptical community.
51. Start an “Ask a Skeptic” column in your
local paper or newsletter.
Brian: Small local newspapers are often
starved for decent content, so don’t
overlook this easy and fun opportunity
to reach a lot of people in your community.
Daniel: Be aware, though, that a column is
not a license to mouth off, no matter
how large or small the paper; it’s a
privilege and opportunity extended to
you by the editor and readers. Don’t
make them regret it by being difficult to
work with — or rude in print.
Be prepared to be flexible. Don’t melt
down if some particular column gets
rejected. Expect edits. Nobody likes
them, but it’s not your newspaper!
32
 (I actually know a skeptic who stormed
away from a regular column in a huff
over very minor edits. Who does that
help?)
Most of all, be sensitive to the wide
variety of opinions held in good faith by
your audience. Remember that we’re in
this to help people, not to score points.
Kylie: Choose topics with care! Companies
advertise next to these columns and
finding useful and considered issues to
address will help pave the way a bit
without alienating the readership — or
stopping money from coming in!
Also, don’t forget that a “local newspaper”
could easily be a school paper, campus
magazine, or street press.
54. Volunteer as a guest speaker for classes
SCHOOLS
52. Go to school board meetings. Learn what
issues impact your local schools, and
respectfully speak on behalf of science if
the opportunity presents itself.
Jeff: And then get on the board! You want to
make a real and meaningful change?
Here it is.
Kylie: As secular rights lobbyist Lori Lipman
Brown said at Dragon*con: this was how
the creationists got into the school board
and began altering the curricula in the
U.S.A.! It is possible to gain a voice and
support science by taking part!
Jay: This is crucial front-line skepticism that
every school district needs. I can’t stress
enough how important it is for science
and critical thinking to be taught in our
schools. With pseudoscience and faith-
based beliefs on the rise, the first line of
defense should be a proper education.
1 http://www.mysteryinvestigators.com/
53. Speak to the members of your Parent-
Teacher Association (PTA) about science and
critical thinking.
Kylie: Check what’s on booklists and syllabi.
Start discussions about recent research
into abstinence-only education and
creationism in schools.
Jeff: Expect a lot of pushback on controversial
ideas. These are their kids you’re talking
about, and clear thinking is often over-
ruled by emotion. That said, don’t shy
away from it either. Ultimately, what
you’re doing is in their kids’ best interests.
and school assemblies.
Brian: Be sure to do this at the beginning of
the year while there’s still time to get on
SCHOOLS
the schedule. They do have budgets, so
don’t be shy about suggesting some of
the more popular skeptical speakers who
will be delighted to come to the school
and present a talk on critical thinking or
science. The Secular Student Alliance
keeps a list of available speakers, as do
other organizations.
Karen: As a parent or community member,
find and recommend speakers and relevant
shows for your local schools. For example,
Australia’s Mystery Investigators1 visit
schools and demonstrate simple, practical
and fun experiments that illustrate the
scientific method and explain, test (and
disprove) phenomena such as water
divining, spoon bending, and fire-walking.
Kylie: I was asked back to a former work-
place to help run the student book club.
Being a speaker and consultant can take
many different forms!
I would also strongly suggest getting
in touch with support and parents groups
for gifted students. Camps, activities,
lectures and summer school programs to
enrich and extend the education of
students are always needed.
33
55. Provide tutoring to students (of all ages)
in the sciences, basic literacy, or English as a
Second Language (ESL).
Karen: Literacy and education are fundamental
to skepticism.
Kylie: As a former ESL teacher, I can certainly
say that poor English comprehension is
as much an obstacle in science or math
classes as in humanities subjects.
56. If you’re a university or college professor,
teach critical thinking classes — or work
skepticism into your existing classes.
Karen: Academics should consider teaching
skeptical courses at universities and
colleges. At Australia’s Griffith University,
Dr Martin Bridgstock developed the
popular “Science, Skepticism and the
Paranormal” course (and textbook). At a
time when many institutions offer units
in naturopathy and herbal medicine, it’s
important that we counter this with
courses that teach practical critical
thinking skills.
Academics need to bear in mind that
skepticism is relevant to scholarship of
all kinds. If you lecture or teach, don’t
ignore the myths of your field, but treat
them, and explain the facts.
Jeff: If critical thinking classes already exist at
your local college, contact the professors
and ask them if you could be a guest
speaker. Have a succinct subject to
teach, and give them all the materials
ahead of time. I’ve done this: the class
and professors love it.
Ben: A few years ago, I was giving a talk at
the local skeptics group, and one person
in the audience turned out to be a
professor at the University of New
Mexico. Since that time he’s started
teaching a class on critical thinking and
has asked me to guest lecture a few
times a year to his class. It’s a great
way to get the message out.
57. If you’re qualified, write textbooks or
develop curricula that include skepticism,
critical thinking, and sound science (particularly
evolution).
Karen: If you have the expertise, contribute
to and write textbooks. I have published
articles in English literature textbooks,
ostensibly for language analysis, but the
skeptical themes will hopefully sink in
too.
Kylie: Get on mailing lists and sign up for
any science teaching magazines that
allow for general public subscription.
Keeping an eye on curriculum
development can help suggest
niches that can be filled.
SCHOOLS
After nearly five years of networking
and interacting with fellow philosophy
teachers in my state, I became a presenter
and co-author of a compulsory philosophy
unit that prominently features skepticism,
critical thinking and ethics in a state-wide
course for high school students. All of our
materials are online and we are a part of
a body that promotes philosophy in
schools internationally, from
pre-primary up.
58. Get some friends to contribute and create
a skeptical scholarship award for local high
school students.
Karen: Encourage your own organization to
set up a new award or scholarship at
secondary or tertiary level.
Daniel: Or, try to involve local technology
companies in sponsoring a new scholarship.
Jeff: Contact your local skeptic organization
— or a regional or national skeptics
group — and fund a scholarship through
them. It doesn’t really have to be local.
34
59. Sponsor a science writing contest for your
local schools.
Brian: If you can get your hands on a decent
prize or college savings bond, sponsor a
contest for local students to write a
scientific or critical thinking paper. If
you inform the local newspapers, they’ll
not only cover and help to publicize it,
they may well offer to co-sponsor it with
you.
It’s often a tough sell if you use the
word “skepticism,” so consider going
with “critical thinking” or “critical analysis”
instead. There are many topics in our
world that a budding young scientist can
analyze by applying the scientific
method.
Kylie: Get in touch with other groups — state
science teachers associations, college
groups, even a local technical bookshop
— and see if they can be a part of your
project, or if you can augment something
they’ve already got running.
Pat: You might also want to consider some-
thing like a T-shirt, poster, or bumper
sticker contest.
Daniel: Whether for writing or art, contests
should have an enticing prize (some
fame plus some cash) and be promoted
widely. In high school I entered such
contests systematically, and it really came
down to a simple calculation: the cash
value of the prize, divided by my estimate
of my chances of winning, divided by
the number of hours it would take me to
enter.
For this and other reasons, many contests
wind up with a very poor response rate
relative to the time and effort required to
create and administer them. (It takes a
lot of work to conceive, organize,
advertise, and judge a contest.)
Luckily, there are additional (inexpensive)
carrots that also appeal to students: a
turn in the limelight, and impressive
credentials to include in a scholarship
résumé.
Even then, though, students have to
hear about the contest to enter. Getting
the word out can also be a challenge, so
I recommend looking at what others
1 http://www.skeptics.com.au/journal/2006/3.pdf
have done. A relevant recent example is
an essay contest sponsored by the
Western Australia Skeptics. You can read
a detailed postmortem of the contest’s
first year in a 2006 issue of The Skeptic,
available for free online.1
60. Contribute prizes to local school science
fairs. Or, if you are a scientist, volunteer
your services as a judge.
Kylie: This is a very useful strategy — putting
a public face on skeptics and presenting
us as positive contributors to educational
ventures.
61. Encourage more scientists to show up at
career day.
SCHOOLS
Jeff: This is often difficult. Consider who has
a message to get out. Big companies
may want to do this for PR.
Kylie: Remember that “science” can be food
science, mining, astronomy, local museums,
genetics, forensic science…. Get a range
of possibilities and let the scientists have
the opportunity to use their science
communication skills!
62. Remember: skepticism isn’t only for scientists!
Karen: Think outside science. Skepticism is
relevant to education. Period. Encourage
your children, students and colleagues to
think critically about every topic, from
economics to history. “Critical thinking,”
“common sense”— by any name,
skepticism has practical applications in
all areas.
Jeff: For example, consider “Home
Economics” class (or whatever it’s called
now). Running a household is all about
skepticism: lead kids on a shopping
excursion and show them how to see
through deceptive marketing
and advertising.
35

LIBRARIES
63. Donate materials to the research libraries
of skeptical organizations — especially hard-
to-find historical material.
Daniel: My Junior Skeptic studio, the Skeptics
Society, the JREF, and CSI all have
research libraries (as do other national
and regional groups, and some podcasts).
Most accept donations of science and
paranormal books, videos, periodicals,
and ephemera. If you have relevant
material you’d like to contribute, please
contact the organizations or speak to their
librarians about their needs. (Storage
space is always an issue.)
Kylie: To help out with the storage problem
Daniel mentions, use your scanner. Burn
a disk or pop digitized information onto
a space-saving portable hard-drive and
donate that to a skeptical organization.
You might also donate to help the
group host some research items online.
It not only saves space but makes the
material more accessible to researchers
from other groups.
Karen: If you have sufficient space and
resources, start your own skeptical
library, large or small. Where feasible,
make the library accessible to other
skeptics — and to believers.
Eugenie: Amazon.com has a “wishlist” feature
with which skeptical organizations with
libraries can list desired books and other
materials. Then individuals who wish to
support a skeptics organization can
know what to donate.
D.J.: If there can be a Christian Science
Reading Room in every city, why not
“Science Reading Rooms,” outreach centers
supported by the donations of books by
area skeptics? All Centers for Inquiry
maintain libraries of various sizes with
just such a mission. In addition, CFI has
funded or provided libraries of skeptical
books to campus and community groups
around the world, including groups in
Russia, China, Poland, and India.
The Center for Inquiry’s headquarters
in Amherst, NY, maintains the largest
skeptical library of its kind in the world,
over 80,000 volumes. And almost all of it
was donated or bequeathed over the
years, including the Martin Gardner
Papers and Books collection, the Steve
Allen Notebooks, the Gordon Stein
Papers, the Hal Verb Little Blue Book
Collection, in addition to signed works
by Robert G. Ingersoll, various first
editions of Thomas Paine’s Age of
Reason, and some 19th Century
Spiritualism items. It also houses a
complete repository of titles published
by Prometheus Books.
Why is all this important? The skeptical
enterprise is an intellectual endeavor,
and increasingly one of serious
scholarship. As such, libraries ought
to be the very hub of skeptical
intellectual work.
LIBRARIES
64. Donate skeptical books, DVDs, and magazine
subscriptions to local and school libraries —
especially material suitable for kids!
Pat: Some donors have given us small grants
for the specific purpose of sending
Skeptic magazine subscriptions to
libraries.
D.J.: You can buy gift subscriptions to the
various skeptical magazines for libraries,
but a note of caution: many libraries will
not accept a one-year subscription, since
they don’t want small runs of a periodical
in their stacks.
Consider funding a five- or ten-year
run of a skeptical magazine for your
local library, but meet with the librarian
first to pave the way: let them know
the subscription you’re donating is
something they can depend on to
help build their holdings.
Tim: WorldCat (worldcat.org) can give you a
precise list of libraries in your area that
have specific skeptical books. Look up
your favorite skeptical books to find
which ones are under-represented at
libraries in your area. Donate those.
36
 Some libraries dislike adding books
one at a time, because they have many
branches and cataloging a new title is
costly. Instead they will take patron
requests, and add books that have been
requested repeatedly. The bottom line is
you should check with your local librarian
for the best way to contribute.
Jeff: Having worked at a library, I can say
that DVDs are more likely to be accepted
than books. Buy some videos from your
favorite skeptics organization and donate
them after you watch them, and you’ve
done three good things with one purchase.
Don’t forget school libraries. My kids’
libraries have copies of Flim Flam! now.
Daniel: Keep fiction in mind. For example,
the original Scooby Doo, Where Are You?
series is an unadulterated skeptics show
that is available in DVD box sets (as is
the more recent, true-to-the-original
What’s New Scooby Doo? series).
65. Speak at libraries.
Ben: I do this a lot — I regularly give free
talks for my local community centers and
libraries.
In 2008 I did a series of free lectures
on skeptical topics as a fundraiser for my
local community library. It worked out
great for everyone: the local skeptics
group was plugged at the bottom of the
promotional material for the event; the
public got a chance to be exposed to
skepticism; and the library made some
money from donations. Sure, it took a
few hours of preparation and a few
weeknights, but it was a great way to
spread skepticism, raise the profile of
skeptics, and help the community
all at once.
66. Volunteer to put together a display at your
local library on great books of skepticism
and science.
Kylie: Science Week, recent high-profile book
releases, and notable anniversaries and
holidays (Darwin Day, Einstein’s
birthday) would all be useful
occasions to target.
Jeff: This works. Make sure it’s interesting,
and has as little text as possible. You’re
just trying to grab someone who’s
walking by.
POLITICAL ACTION
POLITICAL ACTION
67. Make friends with politicians.
Daniel: If you are not visible, you are not
able to influence events. There is a reason
why all those business leaders have all
those lunches, why people visit the
offices of their elected officials, why
people attend city council meetings, and
so on. If you want skepticism to have a
voice in your community and in
government, you will have to talk to
people. The odds are good that you
personally will be the only lobbyist for
skepticism in your area — if you choose
to do it. Make yourself, your organization,
and your concerns known to
politicians….
Karen: And other community leaders.
Jeff: And then become one.
37
68. When legislation comes up that deals with
paranormal topics (like the regulation of
alternative medicine), write to your elected
officials to tell them about the scientifically
responsible position you support.
Kylie: Point out that it is ethically important
to protect the health of their constituents
— and also in their own best interests
to be on the side of the health of
their voters!
Daniel: Unfortunately, politicians tend to go
with the tide, and the public is broadly
in favor of paranormal nonsense —
especially in the alternative medicine
arena. When I’ve written to my
representatives about these issues, I’ve
been very disappointed by the responses.
But that can’t discourage us.
Remember, silence is assent — and scam
artists will always lobby loudly and
effectively. It is important to speak up,
even if the only thing we accomplish is
to remind our elected officials that there
are multiple positions to be juggled within
their constituencies.
And, reminding them to do their due
diligence on these issues is an ethical
imperative. Chances are good that you
personally possess specialized information
your official doesn’t have. Without your
input, politicians are unlikely to even ask
the right questions.
Be aware that a letter carries more
weight than an email, and that a face-to-
face meeting is much better than either.
Many representatives have office hours
set aside for constituents who wish to
voice their concerns.
69. When legislation comes up that deals with
genuine science topics (like climate policy, or
funding for basic research), write to your
elected officials to tell them about the scientifically
responsible position you support.
Daniel: Again, bad science is loud. Industry,
ideological think tanks, and paranormal
scam artists will make sure their voices
are heard. The question is, will you have
a voice of your own — or will you let
pseudoscience be the only game in
town?
Kylie: Consult a well-known scientific
authority on the subject so you can get
copies of papers or even a good sound
bite to help back you up.
70. When elected officials say something
scientifically wrongheaded or supernatural,
write to tell them how much you disapprove.
Brian: Stretch your reach as much as possible.
Whenever you write a politician, also
copy it to local news publications as an
open letter. Post it everywhere that’s
relevant on the Internet too.
Kylie: This also can be sent to their opposing
member!
POLITICAL ACTION
Daniel: Yes, that’s what I do.
71. When elected officials say something scientifically
literate or responsible, write to tell them how
much you appreciate it.
Daniel: Like reporters, politicians expect to
be constantly bitched at. No matter what
they do, someone will be unhappy about
it. Another complaint is just another page
in the stack.
What they really want to know is,
“Am I doing the right thing?” and
(especially) “Does anybody like what
I’m doing?” If your representative gets
something right, don’t miss the chance
to tell them that!
Kylie: A change of government is always a
great opportunity. Propose advisors,
suggest projects they can support —
and get to know their interests so you
can tap into them when relevant claims
arise.
Pat: A note of caution: when you are acting
as a representative of a U.S. nonprofit
group, remember: political activity is
not allowed.
38
72. Support candidates for office that advocate
science as part of their platform.
Swoopy: As I was reminded during Hal
Bidlack’s recent run for Congress (in his
home state of Colorado), folks can
volunteer to phone bank for candidates
even if you are not in their home district.
Cell phone plans with unlimited long
distance have made this affordable for
anyone. Contact the campaign headquarters
of candidates you admire, and offer
to help.
Kylie: Offer to hand out pamphlets, or to be
a part of the polling day entourage.
Remember, however, that you should not
necessarily support a given candidate
just because they are relatively pro-science
— it doesn’t trump everything else that
you’d vote for!
Daniel: Again, this is for private citizens only.
It is generally unlawful in the U.S. (and
many countries) to promote any candidate
while speaking as a representative of a
nonprofit skeptical organization. When
speaking on your own behalf, do as
your conscience advises.
73. Strive to keep the skeptical movement free
from political bias or affiliation.
Daniel: By all means, use every tool of
skepticism in your political life. But,
while sound science may inform our
personal politics, please do remember
that all political positions are ultimately
subjective opinions (i.e., policies we
personally support in order to achieve
the ethical goals we personally consider
important).
Because political opinions are subjective,
skeptics can (and do) occupy all parts of
the political spectrum. These political
fault lines have the potential to fracture
and marginalize the skeptical movement.
Whatever our personal politics, they are
simultaneously outside of science and
opposed by many of our fellow skeptics.
Furthermore, your personal views on
politics — whatever they happen to be
— are also alienating to some portion of
the public with whom we’re attempting to
communicate.
But it gets worse. Even more more
damaging: the minute we allow any
shadow of political ideology to hang
over skepticism or skeptical organizations,
our science becomes suspect.
If we wish to be effective advocates for
unbiased, evidence-based reasoning, we
should strive to set aside our personal
political ideas whenever we wear our
“skeptic” hats.
Jeff: The JREF has been accused of having a
POLITICAL ACTION
“liberal bias” recently, simply because
we had a few articles that seemed to be
supportive of Obama. The truth is the
JREF is apolitical, and we’re actually
required to be to maintain our nonprofit
status. I don’t even know what the other
employees’ politics are.
People choose sides in politics for
many reasons, and there is no skeptical
party. Stick to the facts, and try not to
judge people based on labels. There are
skeptics all across the political spectrum
for a variety of reasons.
Kylie: I am reminded of a skeptic named
John Lombard, who helped establish
China’s first formal skeptical organization
(in cooperation with Chinese scientists
and intellectuals in Beijing). If John had
allowed political bias (against communism,
against socialism, or what have you) to
limit his work, he could not have been
so effective in advancing global
skepticism.
39

CONSUMER ACTIVISM
74. Write to retail stores who make unscientific
claims or offer pseudoscientific products.
Let them know what you found irresponsible,
and how they could improve.
Daniel: Be polite, and be sure to offer clear,
concrete, cheap solutions if possible
(such as moving pseudoscience books
from the science section to the
New Age section).
Swoopy: This has been proven to work. Case
in point, a letter writing campaign to
Walgreen’s pharmacies, by members of
the James Randi Educational Foundation,
helped to reduce (or in some cases
eliminate) the sale of the book Natural
Cures They Don’t Want You To Know
About by Kevin Trudeau from their
stores.
The rational argument was that a book
of unsafe, untested “cures” (by an author
that has been fined and sued by the FCC
for dangerous quackery) should not be
sold at the same place where people
buy dispensed prescription drugs from
real doctors. This resonated at the
corporate level and resulted in
75. When manufacturers make unscientific
meaningful change of policy, even
though Trudeau’s book was a bestseller.
Kylie: It’s on tasks like these that we should
be networking with consumer affairs
groups, government watchdogs, and
like-minded nonprofit organizations to
combine energies. After all, the
Australian government’s Little Black Book
Of Scams (free online as a 1.3 MB PDF1)
has an entire section on psychics and
fortunetellers.
Forward articles about these products
to the stores, and point out that they
regularly monitor recalls and product
safety — it’s not that dissimilar.
1 http://www.accc.gov.au/content/index.phtml/tag/TheLittleBlackBookOfScams08
2 http://www.healthinformation.com.au
D.J.: Agreed: this marriage of skeptical
activism and consumer advocacy is
especially important in the area of
complimentary and alternative medicine.
The public welfare concerns raised by
untested medical treatments should
inspire the righteous indignation of all
skeptical activists.
Jeff: Still, refrain from “reorganizing the
shelves” by moving woo books out of
the science section and into humor, for
example. It’s funny, but it just annoys
the staff.
D.J.: Such vandalism not only annoys staff,
but also perpetuates the view that skeptical
people are nay saying, crotchety and
unable to allow for opposing views.
Tim: If it is a particular local business and
they are not receptive to changing their
ways after you contact them, make it
known via the web. Look up the business
in Google Maps as if you were going to
CONSUMER ACTIVISM
visit it, and then click the “write a
review” link and document your
experience. (On Yahoo Maps this link is
called “rate it”, other services also have
similar features). Your comments could
intercept people right before they are
about to visit the business!
claims or offer pseudoscientific products,
write to them too. Let them know what you
found irresponsible, and how they could
improve.
Kylie: Many companies and publishing
groups have Ethics and Mission statements
you can refer to. This was the approach
that Australian skeptic Loretta Marron2
took with a magazine aimed at the elderly.
The magazine claimed their highest
priority was the well-being and safety of
their readers. When Marron pointed out
that the products they were advertising
and the lectures they were promoting
were in fact taking advantage of people,
they pulled those ads.
40
76. Write to media companies who promote
pseudoscientific programs or carry advertising
for pseudoscientific products. Let them
know what you found irresponsible, how
they could improve — and what impact this
will have on your viewing or reading habits.
Brian: You’ll often see advertisements in
magazines or newspapers for
pseudoscientific, or even fraudulent,
products. These are always worth a letter
to the editor, particularly in cases where
the advertisement runs counter to the
publication’s mission (Popular Science
being the best example).
78. Work with — and learn from! — consumer
Jeff: Be careful to figure out where the ad is
watchdog and consumer advocate groups.
coming from!
For example, if you’re watching
MythBusters and an ad for “Smiling
Bob’s Paranormal Emporium” comes on,
it could be from Discovery. Or, it could
be from the satellite company, the local
cable network — or somewhere else.
It’s not easy to find out, but don’t
assume that Discovery approved the ad.
If it’s a local ad, it did not come from
the national network, as a rule.
77. Share critical information about companies
who make unscientific claims or offer
pseudoscientific products on your blog, on
Facebook, and in conversation.
Brian: Whenever appropriate, kill all these
birds with the same stone. Write a letter
to a TV network or magazine editor, and
post that as an “open letter” on your
blog or social networking profile page.
Email it to any relevant email lists. Post it
to forums. Send it to publications that
compete with the one you addressed it
to, and to any relevant local or national
news sources. The sky’s the limit.
Tim: Many different sites provide a way for
users to submit reviews of products.
Search engines and some Web 2.0 sites
are starting to collect and aggregate these
reviews centrally. So by writing a review
that points out the unscientific claims
made, you could reach a huge audience.
Kylie: Be aware that such comments can be
traced back to you. Do not make false or
questionable accusations.
Jeff: Consider expanding your view of what
is “skeptical.” Consumer Reports is, in my
opinion, a skeptical magazine.
Daniel: Yes, that is a foundational role for
CONSUMER ACTIVISM
organized skepticism: consumer protection
in fringe science areas. Skeptics should
consider other consumer protection efforts
as projects closely parallel to our
own work.
Ben: I loudly echo Jeff’s comment: Consumer
Reports is very much a skeptical magazine.
I’ve often thought that CSI or JREF or the
Skeptics Society should make an effort to
team up with the Consumers Union
(publishers of Consumer Reports).
Kylie: A consumer affairs TV show called The
Investigators was a formative influence
on my skeptical outlook. From the U.K.’s
Consumer Direct to Australia’s Choice
Magazine, these groups are our best
complement — and our competition!
Learn how they get the job done on
their sites, publications and outreach, as
they are already ahead in many aspects.
Karen: These organizations are our natural
allies. Reframe pseudoscientific and
paranormal criticisms as consumer
complaints, and see the sparks fly. Was
it the lack of evidence for psychic abilities,
or dubious business practices that saw
the demise of the “Miss Cleo” psychic
hotline empire?
41
FILM & VIDEO
79. Start your own public access or YouTube-based
TV series. Invite local scientists, educators and
writers to discuss good skepticism.
Brian: Public access doesn’t have much reach
— not many people will watch your
show — but it is a great resource for
production. You’ll walk out of there with
a semi-professionally produced video,
and now you can really distribute it. Put
it on the Internet and tell everyone you
know. If your video is any good, it will
grow on its own from there.
Jeff: These days, I think YouTube is better.
More audience, easier, etc.
Randy: With the advent of YouTube and new
video technology, virtually everyone has
the ability to shoot, edit and post their
own short videos. It’s a new language
that the general public is learning not
just to read (as they always have
known), but now also to “write.”
80. Film a skeptical movie. (Remember,
YouTube and similar services provide venues
for short, low budget efforts.)
Brian: I made a 40-minute video introduction
to critical thinking called Here Be Dragons,
and made it available for free at
HereBeDragonsMovie.com. A lot of teachers
listen to my podcast Skeptoid, and they
wanted something they could show in
their classrooms. I was lucky to have
enough listeners that I got a number of
talented professionals to contribute their
services to the movie: music, computer
graphics, and additional photography.
If you decide to undertake such a
project, I suggest spending most of your
time soliciting and coordinating people
to help. The best parts of my movie are
the parts contributed by people who
have more movie-making talent than me.
1 http://www.youtube.com/user/CaptainDisillusion
2 http://www.skeptic.com/category/AV
Ben: A skeptical movie sounds great, but realize
that it’s a hell of a lot of work to make
something look good.
Daniel: Yes, even with modern desktop editing
software, professional-quality video projects
are a lot more work than most people
suppose — a lot!
But venues like YouTube do make it
much easier to tackle such projects. As a
result, some wonderful new material has
appeared, often from independent
skeptics. Some, like “Captain Disillusion”
(whose slickly produced YouTube shorts
systematically expose other, hoaxed
YouTube videos1), have a film
background that gives them some
technical skills and (much more
importantly) a realistic approach to
production. Learn from what they do.
FILM & VIDEO
Elementary practical guidelines (use a
simple backdrop, a small cast, and a
short script) can make all the difference
between a successful project and just
more pie in the sky.
Full motion graphics is an area in
which skepticism remains very primitive.
(Heck, our visual presence is primitive
overall, even for the major magazines.)
But mark my words: skepticism won’t
come of age until it develops a capability
for professional investigative journalism
— and video will be an important part
of that future.
81. Arrange small social screenings of skeptical
movies. Consider documentaries such as
those from the Skeptics Society’s Caltech
lecture series.2
Daniel: The basic “movie night” is an easy
start for a small skeptical group trying to
figure out activities. At my local university,
the humanist club has regular video
screenings with free pizza (paid out of
fundraising). Have some fun, chit chat
about some ideas — not a bad place
to start.
42
82. Organize a larger film screening with
panel discussion. Host it at your local campus,
public library, community center, or at a
local movie theatre.
Randy: We’ve conducted over 50 screenings
of my movie Flock of Dodos: the
Evolution-Intelligent Design Circus1
around the country, with post-screening
panel discussions.
Film is not a particularly good
educational medium, but it can be a very
powerful motivational medium — getting
people very interested in a subject. With
my movie the audience doesn’t learn
83. Organize a video contest.
that much about the issue, but they do
tend to get very interested in it and want
to learn more.
Bringing out a panel of experts after
the screening gives people a chance to
have their questions answered directly.
This can be a great way to provide, in
public, a demonstration of critical thinking
by experts as they analyze the issues of
the movie.
Kylie: You could do something similar with
fictional films. Take some classics like
Ghostbusters, Contact or even Signs and
do a before-and-after discussion about
the facts and fantasy — this could be a
really fun activity with a quiz about
some elements with prizes!
Jeff: This is a great idea. Hand out a flyer of
“questions” before the film, and then do
a discussion piece afterwards. Offer
snacks.
Daniel: As a Darwin Day celebration, my
brother once organized a screening of
the semi-historical classic Inherit the
Wind in a large college lecture hall. The
film was followed by discussion, cake,
and other activities. It was a heap of fun,
educational, and well attended.
D.J.: Caution: if you screen a movie without a
license, you very likely will be violating
copyright laws, which could bring serious
negative consequences to a local skeptical
organization. You can purchase single-use
licenses through various companies.
The Center for Inquiry had to go
through quite some rigmarole to arrange
1 http://www.flockofdodos.com/
2 The lectures comprising the “Technology, Entertainment, Design” conferences: http://www.ted.com/
it so that we can legally sponsor movie
nights at the various centers throughout
North America. Another option is to
screen something that already permits
such public use. The TED Talks,2 for
example, are distributed under a Creative
Commons License. Other possibilities
include movies like Flock of Dodos and
The God Who Wasn’t There, whose
producers will personally grant
permission to skeptical groups for
screenings.
Randy: Video contests allow the opportunity
to actually lead the creative talents of the
broad audience. You pick the topic; they
will provide the programming.
Kylie: This is also something that young people
can do. It taps into a popular medium
FILM & VIDEO
that they’re already familiar with.
Randy: The more narrow you make the
topic, the fewer the submissions; but, on
the other hand, the more alluring the
prize (and cash usually works best), the
larger the number of submissions.
There are many ways to run contests.
I’ve run ones where the contestants are
given six months to slowly develop their
ideas and make a supposedly flawless
product, and others where everyone
comes together, gets 24 hours to go from
concept to finished product. I hate to say
it, but the difference in quality between
the two formats isn’t that large. Which is
why these days I kind of like the
24-hour events better.
It’s also a chance to involve interesting
people as judges. Your local evolution
professor might not have much time to
follow your contest, but if you ask her to
be a judge of the film, suddenly she’ll
find it a lot more interesting.
Daniel: My town has a community film society
that does film challenges on a regular
basis. If your town has something similar,
talk to them about their experiences and
about possibilities for working together
to develop a contest.
43
84. Organize a film festival.
Randy: If you go to www.withoutabox.com
you’ll see there are literally thousands of
film festivals now in the U.S. — many
addressing very specific topics. You can
organize your own festival and run it
one of two ways. Either you can have
people submit films (like the contest
above), or you can seek out a selection
of existing films that you want to screen.
For example, the University of Virginia
ran an excellent showcase at the Virginia
Film Festival a couple of years ago titled,
“God in the Cinema,” in which they
showed a dozen or so recent
documentaries that examined various
aspects of political activism by religious
groups in the U.S. Pick a topic and you
can do the same.
Kylie: I recall one great season at my college
where a group of lecturers chose their
favorite films, explained why and held a
Q & A afterward. Why not turn it into a
panel discussion on a pro-paranormal or
science fiction film? Discuss the good
and bad science in it and start a debate.
ONLINE ACTIVISM
85. Start a skeptical podcast — or help an
existing show!
Daniel: The Internet has placed some fabulous
outreach tools in the hands of everyday
skeptics, tools that not even the biggest
national groups were dreaming of just
five years ago.
D.J.: What has been said about the new
opportunities of new digital media is
true: the growth of skeptical podcasting
demonstrates that there are not only new
means to get the word out, but also new
audiences to receive it. I predict only
more and better shows as the technology
advances.
Daniel: If you are thinking of launching a
new show, do consider the possibility of
market saturation. There are many
high-quality skeptical podcasts today,
and it does nothing to help the overall
cause to simply poach audience from
those shows.
This big picture was one of the reasons
Skeptic joined forces with Skepticality as
our “Official Podcast.” Why compete
when we can help like-minded projects?
On the other hand, there is always
room for a unique voice or unique focal
point: a focused look at your own coun-
try, region, or special area of expertise
will always be a useful contribution —
as will skeptical shows in any non-
English languages in which skeptical
programming happens to be harder to
come by.
Kylie: I don’t personally see saturation, but I
do agree that there should be a range of
topics and specialties: from parenting, to
ONLINE ACTIVISM
health, to gaming superstitions (like
Natural 20 podcast), to beauty myths
(Lipgloss and Laptops).
D.J.: The glory of the new medium is that
cream rises to the top, so to speak, and
so I say the more the merrier. I do
believe that the best and most talented
skeptical spokespeople have not been
discovered yet. Likewise, the skeptical
community has not yet achieved the
best application of digital outreach.
But here is some advice: don’t assume
that because it is easy to get a podcast
on the net (it has become almost single-
button easy these days) that it is easy to
do a good podcast. The leading podcasts
require a lot of time and a certain kind
of perfectionism. Ginger Campbell, of
the excellent Brain Science podcast,
devotes anywhere from 20 – 40 hours a
week to her various podcasting efforts,
for instance.
And even if your podcast is done with
a certain level of technical proficiency,
are you qualified to speak to the public
about skepticism? I don’t think we
should feel skittish about arguing that
spokesmanship for any given cause
requires a certain philosophical and
knowledge proficiency. This is true
44
 whether we’re talking about traditional
media appearances, public lectures, or
skeptical podcasting.
Jay: As my fellow podcasters know, it is a
time-consuming and thankless endeavor
— that we love! If you are passionate
enough to start a podcast, then I suggest
you research podcasting to find out the
details. You will need to not only come
up with interesting content but to have a
good understanding of podcast production
including hardware, software and
marketing. Like any other media, you
will need something to make you
unique. There is always room for great,
creative work. I think there always
will be.
86. Start a skeptical blog focused on your special
area of interest or expertise. Or, contribute to
an existing blog.
Daniel: The blogosphere is a crowded place,
but a new angle is always a valuable
and welcome contribution. Recently, for
example, I’ve been pleased to see new
blogs focused on skepticism for parents
and skepticism in nursing.
Brian: When I first added the forum area to
the Skeptoid.com site, I realized that
there was already a lot of fragmentation
on the Internet for skeptical forums. I
didn’t want to increase that entropy, so
instead of starting a new forum and
making the fragmentation problem
worse, I asked the James Randi
Education Foundation if we could make
the Skeptoid forum a section within their
existing forums. They agreed, and that’s
where the Skeptoid forum lives today.
So if you’re considering starting a new
blog or forum, also consider becoming a
contributor to an existing blog instead.
The advantages of doing so are many:
• You’ll start with an existing audi-
ence.
• Contributing the occasional article is
much less of a commitment than
taking on a whole new blog your-
self.
1 http://www.youngausskeptics.com
• The existing blogger will probably
be delighted to have your help
providing content (so long as
you’re a decent writer and have
something interesting to say).
• You’re increasing the strength of an
existing resource that already has
mindshare, rather than increasing
fragmentation.
Karen: Your blog doesn’t have to be
solely skeptical in content. Myths and
misconceptions abound, whether you’re
into cooking (think dangerous diets),
music (think urban legends about bands)
or antiques (think fakes and forgeries).
Critical thinking has applications for
every topic.
Kylie: It has become a trend, recently, to
have “blogging networks.” Young
Australian Skeptics1 is one such group,
which aims to gather and unite
like-minded bloggers who each have
their own individual sites. Such a
ONLINE ACTIVISM
practice allows autonomy and yet
support for both the contributors
and readers.
Tim: I’m a big proponent of specialization
here. We have plenty of general-purpose
skeptical blogs and sites already. We
need more sites that drill down to specific
topics and cover them in excruciating
detail. You can then become the “go to”
site for that topic. Your own career or
training is a natural choice here, or simply
latch on to some specific skeptical topic,
then study it and make it your own.
The other nice thing is that certain
skeptical topics are finite in extent. Once
you’ve covered the topic fully, your site
can continue to be a reference for other
skeptics even if you aren’t actively
updating it. Free hosting services are
ideal for this type of thing, for obvious
reasons.
Daniel: My experience researching for Junior
Skeptic is that a really serious, really
focused look will usually uncover things
which were previously either barely
known or totally unknown in the literature
— often, the essential, central facts of
the case. That’s true even for large, popular,
long-covered topics, and of course niche
45
 or regional topics tend to have even bigger
research gaps.
This isn’t surprising. On the one hand,
proponents do crappy research. I mean
really terrible — often failing for decades
to lock down the most basic facts or origin
stories for their own topic or claim.
Skeptics, on the other hand, must be
conversant in many dozens of widely
divergent areas — from iridology to
telekinesis to Bigfoot to “thoughtography”
— and familiar with hundreds of specific
proponents, arguments, and cases. With
so few skeptics working on these topics,
it’s inevitable that important facts will
remain hidden, waiting for you to truly
shine the spotlight on them for
the first time.
87. Support an existing skeptical podcast or
blog with money, expert help, assistance
with booking interview guests, or promotion.
Daniel: If national skeptical organizations are
shoestring operations, independent
online efforts are typically out-of-pocket
labors of love. Most are not able to issue
tax receipts, but would nonetheless
appreciate any help you can offer.
Jay: Helping existing podcasts is a great idea.
My podcast (The Skeptics’ Guide To The
Universe) has been fortunate to have
several people donate their time and
skills. We have people help us with
website development and graphics,
forum administration, live events, and
marketing and sales. They have become
a crucial part of our organization.
Brian: The best way someone can help out
my podcast is to tell their friends about
it, forward the online transcripts via
email to friends and coworkers, and
generally help to promote it while
helping to spread good information.
One person doing this is worth more to
me at the end of the day than a single
monetary donation; this is partially why I
don’t accept donations. I’d rather you
help by doing something that costs you
only two minutes of your time and is
better for me in the long run.
Tim: Again, don’t forget to look for Amazon
Affiliate stores or other affiliate links on
the site. It’s a quite painless way to
contribute, especially if you purchase
things through that site anyway.
88. Review your favorite skeptical podcasts on
iTunes.
Brian: I don’t consider skeptical podcasts
other than mine to be “competition” —
I see them as teammates. So I’m always
happy to give positive feedback wherever
it’s due.
Also, I’m always sure to recommend
other positive reviews by marking them
as “Helpful” and negative reviews as
“Not helpful.” (I only do this when it’s
warranted, of course.)
Kylie: Even if you have a strong favorite,
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resist the temptation to slam the efforts
of others. If we are indeed “on the same
team,” act that way in your own public
pronouncements.
D.J.: Such reviews are important: the more
reviewed a show is on iTunes, the more
likely it is that new listeners will hear it.
If you like a show, be sure to help
promote it. And if you are like me, you
aren’t a partisan for just one show or
another; you are a partisan for the
skeptical movement.
Jay: If you are going to leave feedback, try to
be positive and constructive. I agree with
Kylie that we need to act like we are all
on the same team. We not only need
your feedback to support and improve
our shows, we need to show a positive
face to the rest of the world. Those
curious enough to read a podcast’s feed-
back could easily be turned away from
skepticism in general.
46
89. Link to the websites of skeptical organizations.
Tim: Linking is vital to a website’s placement
in Google and other search engines.
Studies show that search engines are
the starting point for much of the
navigation on the net, and the source
of a majority of any site’s traffic. Thus
good search engine placement is vital
for our outreach efforts, because this
is how non-skeptics will notice our
content. Learn some basic search
engine optimization techniques such
as how to use rel=“nofollow” and
other specialized tags to control who
you give your precious “Google juice”
to.
Daniel: Do consider hosting nice banner
links to your favorite skeptical groups
on your own site. Webmasters at each
skeptical organization will be happy
to help you with graphics and urls.
Karen: Don’t forget to support your fellow
struggling independent bloggers, web-
masters and webmistresses. Form net-
works with other bloggers, swap links,
disseminate news, and participate in
Webrings, such as The Skeptic Ring, 1
and Circles (such as The Skeptic’s
Circle2 and the Skeptics of Carlos
Circle3).
90. Contribute to skeptical online forums
(such as the JREF Forum4 or the Skeptic
Forum5).
Kylie: I would suggest these as jumping-off
points only. Skeptical online forums
are useful for tracking current concerns
and news, but they are subject to the
same hazards as other forums: cliques,
flame wars, and general time wasting.
Network beyond to people who are
active in a real-world community.
1 http://l.webring.com/hub?ring=skeptic 3 http://skepticsofcarlos.wordpress.com/
2 http://skepticscircle.blogspot.com/ 4 http://forums.randi.org/
Jeff: Online forums are the best way to
meet like-minded people. They have
plenty of drawbacks, but they are the
breeding grounds for most of the new
ideas in the skeptics movement today.
Kylie: I would also strongly suggest making
proactive suggestions to improve the
content of online forums. Adult-only
content can be a real deterrent. If
people are serious about connecting
to minority groups, we must also feature
appropriate material. If we want, for
example, more female involvement in
skepticism, we should not tolerate
pornographic jokes on skeptical
forums.
Set parameters for what is appropriate
and allow people the option to take it
elsewhere.
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Tim: The JREF Forums played a vital role
in the creation of my website
Whatstheharm.net. I started a discussion
on the idea and received a ton of fantastic
input from the forum members. Even
the logo for the site came from another
forum member.
That said, forums can definitely
become a time sink if you let them.
This can be managed. On JREF
there are over 25 different sections,
but I only ever visit five of these,
mainly the ones that are on specific
skeptical topics. That way I avoid getting
dragged into time-consuming discussions
of non-skeptical topics. Most forums
also provide RSS feeds now, which
allow you to easily skim new topics in
your feed reader without having to
actually visit the forum and get “sucked
in” to the latest off-topic discussion.
5 http://www.skepticforum.com/ 47
91. Contribute (very politely!) to online
paranormal forums.
Daniel: Skeptical activism is subheading within
science communication and outreach.
True communication requires two things:
you have to talk to people who don’t
already agree with you; and, they have
to listen to what you say.
Online discussion forums for paranormal
topics are a good place to cut your teeth,
and they enable direct dialogue. However,
they can be very difficult places to make a
positive impact, and there are many
severe pitfalls for beginners.
Swoopy: Many skeptics are tempted into the
forums of paranormal websites merely to
argue with the “locals.” Often, that only
creates more friction, and cements the
opinion that skeptics are cynics in rational
clothing.
Daniel: There’s an old line that “a woman
must be twice as good at a job to be
considered half as qualified as a man.”
That’s roughly the situation for skeptics
among paranormal proponents: they
expect the worst from you, and even
your best-intentioned comments will
tend to confirm that expectation. You’re
the bad guy just by politely sharing your
thoughts, an unwelcome presence just
by showing up.
Also (and this can’t be emphasized
too much), there is every chance that the
proponents, focused as they are on their
particular area of interest, really do
know the minutia of their area far better
than you do. This makes it very easy to
come across as both arrogant and
uninformed.
To deal with this, you must have
tremendous patience, courtesy, sensitivity
— and the humility to listen carefully.
Yes, you have things to learn from the
people you’re talking to!
Swoopy: Consider the benefits of being a
humble observer in order to compile
evidence, and save the debate for the
appropriate time and place.
Daniel: Always, always be polite. No sarcasm.
No slurs. No name-calling. (Words like
“woo” are right out.)
Have thick skin. There are, let’s face it,
crazy people on the Internet. Some of
them amuse themselves by baiting skeptics.
Reply politely to their substantive points,
and simply ignore their insults. This can
be frustrating, but you can do it.
Brian: We have a skeptical email discussion
list on the Skeptoid.com website called
Skeptalk, and its greatest weakness is that
it’s often a bunch of choir members
preaching to each other. When we do get
unskeptical people on, they greatly
contribute to the interest of value of the
list. The reverse is also true: your partici-
pation in an unskeptical Internet forum
will increase its value to the other members.
Although this should cut both ways —
Skeptalk absolutely welcomes and
encourages opposing viewpoints, and
unskeptical forums should too — it often
doesn’t in practice. I got the name
Skeptoid from an unskeptical forum that
branded me with “Warning: skeptoid
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alert” the moment I posted to suggest an
alternate explanation for the topic being
discussed. (Then I got banned.) Well, at
least I got one post in, and maybe it did
someone some good. Hopefully some
forums will welcome your participation,
but even if others don’t, your one post
probably has some value.
Swoopy: Some paranormal forums actually
encourage skeptics to participate in order
to make their website more credible. As
long as the forum moderators are willing
to ensure that the resident skeptic will be
afforded the same respect as the other
posters, and the conversation remains
civil, this is a win-win situation. The skeptic
can monitor paranormal trends, relate
verifiable evidence, and foster critical
thinking among the forum members.
Ben: My own experience on the pro-paranormal
panels has been rather dismal. I used to
post fairly often on the Bigfoot / monster
site Cryptomundo.com, but I finally gave
up. Too much time wasted trying to
correct the misinformation and
misunderstandings. A few people wrote
that they enjoyed my skeptical point of
view, but I got tired of “debating”
people who knew little or nothing about
the topic, and hadn’t bothered to read
any of the skeptical research.
48
 Karen: When you’re ready, take it up a notch
and contribute skeptical articles to
pro-paranormal magazines and websites.
I have written skeptical articles about
ghosts, psychics, Electronic Voice
Phenomena and other topics for sites
such as Haunted America Tours. Ben
Radford recently contributed to Fortean
Times. Facts and common sense, well
written and presented with humor, will
be read, and remembered.
I also regularly do interviews with
non-skeptics. This usually makes for
spirited conversation! Don’t pass up on
interviews, discussions and debates with
believers. These people are our target
audience. Skeptics shouldn’t always
preach to the choir. You might not
convince everyone, but you might affect
someone.
92. Share skeptical news stories with your
friends, and let them know when skeptically
minded shows are going to air.
Daniel: Social networking sites have
revolutionized the ease with which many
people share skeptical news items and
resources. For example, Facebook provides
a “Share on Facebook”1 button you can
drag onto the bookmarks bar of your
browser. With that, you can post items
of interest to your personal profile with
a single click. (These items then get fed
out over your News Feed.)
Swoopy: There is also the opportunity to discuss
the skeptical side of decidedly paranormal
programs. For example, my sister really
enjoys watching The Ghost Hunters on
the Sci-Fi channel. While I don’t want to
diminish her enjoyment of the program
as entertainment, I have pointed her to
Alison Smith’s SAPS (Skeptical Analysis
of the Paranormal Society) website2 so
that she can take a critical look into
some of the Ghost Hunters’ claims for
herself.
1 http://www.facebook.com/share_options.php
2 http://www.skepticalanalysis.com
93. Join skeptical “Groups” on Facebook, and
“Become Fans” of skeptical Facebook
“Pages.” Support skeptical presences at
other social networking sites.
Daniel: Activity at skeptical Facebook Pages
and Groups is a low-pressure way to
increase the visibility of skepticism.
Member numbers are a key factor in the
credibility of Facebook Groups. Joining
any such Group also places a link on
your personal profile, and interactions
(posting on the “wall” for a Group or
Page, becoming a member, uploading a
fan photo, and so on) may be fed out
onto your News Feed (depending on
your privacy settings) where they may
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interest your friends.
Kylie: Use these Pages and Groups as free
networking opportunities — like
Meetup.com, Facebook can open up a
whole new range of local supporters
who might not know they were looking
for you.
94. Find and share resources through YouTube
(and similar video hosting services).
Kylie: YouTube is also a great venue to seek
out resources to point out to friends.
Jeff: You can be a YouTube aggregator.
YouTube is huge now. Find the good
stuff, and create a page or blog and
point it out to the rest of us.
Daniel: Yes, a lot of wonderful old hard-to-
find skeptical documents are now a click
away on YouTube and Google Video.
Check out gems like Uri Geller bombing
on the Johnny Carson show, Michael
Shermer’s TV series Exploring the
Unknown, Randi’s “Carlos” hoax, or the
famous Peter Popoff exposé.
49
95. Contribute responsible book reviews on
Amazon (and other book review sites) for
both skeptical and paranormal books.
Jay: I often find that books I’m interested in
don’t have any reviews.
Brian: I give positive reviews for skeptical
books where they’re due. Fortunately
there’s plenty of skeptical material out
there that’s of high quality.
Kylie: We should write reasoned, researched,
and polite critiques of the popular
credulous and pseudoscientific texts.
Responsible reviews could lead potential
buyers to recognize an alternative
interpretation to the back-cover blurb.
96. Contribute responsible edits to Wikipedia.
Daniel: It’s popular to complain about
Wikipedia, but practically everyone uses
it (at least as a first step). For many in
the general public, Wikipedia will be the
only source they consult on a given
topic.
Unfortunately, the topics for skeptics
are niche topics, and are thus less sub-
ject to Wikipedia’s many-eyes error-cor-
rection process. Often, believers will
write something lopsided and wrong,
and that will stay up uncorrected —
unless a skeptic happens to make a
personal decision to fix it.
You can help students and the public
by making responsible, careful edits to
Wikipedia entries about science, skepti-
cism, and the paranormal. It costs noth-
ing to do, and it’s profoundly useful.
Best of all, any skeptic can do it, easily,
at his or her own convenience.
Remember, though: Wikipedia has
strict guidelines for contributors, which
you must follow. Anything else is van-
dalism.
Karen: Wikipedia is the People’s
Encyclopedia and a high-ranking
resource for most paranormal and pseudo-
scientific topics. Do contribute, do follow
the rules, and do support your annotations
1 http://skeptools.wordpress.com/2008/12/08/why-skeptics-pay-attention-wikipedia/
with reliable references. In addition,
provide external links to relevant books,
articles, and websites.
Brian: Yes, put links in Wikipedia articles to
high quality skeptical sources that you
know. For example, I see more and
more that people have linked paranormal
articles to the online transcript for one of
my Skeptoid episodes.
Daniel: I don’t think the importance of linking
from Wikipedia to relevant skeptical
sources can be overstated. For almost
any paranormal topic, the Wikipedia
entry is the number one Google hit, and
therefore the number one source for
curious readers. That makes Wikipedia
the single most important place to put
skeptical links anywhere on the web.
Amazingly, those citations can be
placed at any time, by any skeptic — for
free. That’s a staggering opportunity, yet
we’ve barely started to make use of it.
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I hasten to underline the “relevant”
part of “relevant skeptical sources.” Do
not spam Wikipedia! Simply cite legitimate
sources overlooked by previous Wiki
contributors, and link to those sources
appropriately, following Wikipedia’s
standard editing practices.
Tim Farley’s article, “Why Skeptics
Should Pay Close Attention to
Wikipedia”1 is a great practical introduction
to this rich opportunity.
Tim: Another quick note about Wiki links.
Linking from Wikipedia to skeptical
websites is a good thing in terms of
skeptical outreach. Definitely continue
to do this where appropriate.
However, this does not help the
Google rankings for skeptical sites at all.
This is because Wikipedia applies the
“nofollow” attribute to all outbound links
to cut down on attempts to spam.
Daniel: Tackling Wikipedia is also something
that could be easily coordinated as an
organized project by any number of
skeptics. Why not pick some terrible
Wiki pages and make fixing them a project
for your local group? Or, set it up as a
collaborative project based at your
favorite skeptics forum or social
networking site?
50
 Kylie: Many skeptics may not realize that a
SkeptiWiki1 has been in operation for
several years now. If people are interested,
there is already a keen and dedicated
group of skeptics regularly refining
topics — it can use some help!
Daniel: The bigger skeptics groups all host
key resources online. Wikipedia is one
of the best, most visible, and easiest
ways to cross-index those otherwise
independent resources in a way that is
searchable by subject. Even if
institutional rivalries exist, Wikipedia
is a convenient neutral ground.
I’ve started to do this as a basic
practice: when I add primary or key
resources at Skeptic.com, I promptly cite
them in the relevant Wikipedia articles.
Kylie: Let’s stop being known on just our
own sites and get skeptical organizations
known in reference sites like Wikipedia,
by becoming editors, writers and just
plain tidying up the references and links
so people can know “who to call.”
Remember to keep an eye on it though!
Errors abound with every change.
Daniel: Yes, maintenance is crucial.
Wikipedia articles can evolve on a
day-to-day basis. You can’t stop change
from happening, but you can help
prevent gross inaccuracies or vandalism
from taking the articles in crazy
directions.
Kylie: Show younger people how to do Wiki
edits responsibly. I’ve done this as a lesson
with Year 8 students, as an alternative to
report writing, and found that the pride
they had in mastering the page formatting
and editing standards really rewarding.
The interactive nature of images, videos,
links to other sites and even the need to
correctly reference, made for a great
term of work.
1 http://skepticwiki.org/index.php/Main_Page
97. On your blog or in Amazon “Listmania,”
create suggested reading lists of books about
skepticism.
Karen: These might include books for beginners,
kids, popular science, and specialty topics.
Post these lists to your blog or website,
or you can use these lists to create hand-
outs for public events.
98. If you are a student, use your technological
networking talents for skeptical activism —
but get credit for it!
Kylie: Online activity has the reputation of
detracting from schoolwork. If young
people blog, they have to be realistic —
not only about what time it takes from
their studies, but also how they can
make it count towards their grades or be
recognized for what it’s worth.
ONLINE ACTIVISM
Rather than pouring effort into undirected
work at less-coordinated “social” blogging
networks with no mission statements,
some students find ways to reap academic
rewards for their work online. Doing this
requires dialogue with teachers, as well
as support and awareness from parents.
Students who are interested in this
type of work should get in touch with
science youth groups, education support,
and monitored message boards so they
are not only safe but also reaching an
audience that needs to be reached.
(Merely preaching to the choir or
becoming involved in adults’ flame wars
can be quite demoralizing for a
young person!)
51
PERSONAL
RELATIONSHIPS
99. Wear your skepticism.
Karen: Wear a skeptical t-shirt, or read a
skeptical magazine in a café, and you’re
bound to attract comments, questions,
and displays of interest. Should you
happen to engage in a conversation
about a skeptical topic with friends,
family or even strangers, swap email
addresses. Follow-up with email links to
relevant articles, definitions and
explanations (e.g. Bob Carroll’s
Skepdic.com), and suggest books that
offer a skeptical perspective.
Kylie: This can also extend to wearing shirts
for photo opportunities! The homemade
“Stop Sylvia Browne” shirt that I made
the day before I headed to my first
skeptics conference in Melbourne ended
up being photographed and put on the
front page of the Australian Skeptics site.
At the time, the “Stop Sylvia Browne”
site was still under development, but it
helped raise some interest.
At Dragon*Con, badges were all the
rage and certainly not that expensive to
create and distribute. And as I showed
myself, creating an iron-on transfer
image can help those at home produce
the message themselves!
Swoopy: Don’t be afraid to create your own
apparel. Even though there are many
groups and businesses that make fabulous
skeptical wearables like Evolve Fish, if
you don’t find anything that appeals to
you, make your own.
Websites like Cafe Press and Zazzle
make it easy to create your own apparel
with your own text and graphics. These
companies are happy to create “one-off”
pieces of wearable art. Most are quite
reasonably priced, ship internationally,
and have quick turn around.
100. Give your friends skeptical magazines,
books and videos for their birthdays or
other occasions.
Daniel: In my opinion, your relationships
with your loved ones are far more
important than scoring points about
metaphysics. Be honest about your
beliefs, but don’t be pushy: give gifts
that genuinely address the interests of
your friends and relations, and share
with an open heart: “I found this book
really inspiring. I don’t know if you’ll
agree with everything it says, but I think
you might dig it because of your interest
in X.” And then, don’t bug them to read
it. Just plant the seed.
Brian: I like to practice this in an insidious
kind of way. To hook a friend on a
skeptical publication or website or
whatever, I find some article that I know
my friend already agrees with, and give
them that. This avoids the stigma of
PERSONAL RELATIONSHIPS
approaching them with something that’s
confrontational right off the bat. I let
them discover the rest for themselves.
More than once, using this technique,
I’ve uncovered a closet skeptic.
Jeff: Remember: friend first, skeptic second.
People are more important than their
beliefs. If you find things getting too
heated, stop. It’s not worth it.
Ben: I agree with Daniel, Brian, and Jeff… If
the gift receiver isn’t that into skepticism,
try a good overall skeptical science book
like The Demon-Haunted World.
D.J.: Years ago, friends of ours in Buffalo, a
young couple, seemed undecided about
evolution and the scientific outlook. And
so, we conspired to “save them:” we
gave them a set of Carl Sagan’s Cosmos
on DVD one Christmas. This had the
added benefit of giving a great reason
for a series of movie nights with them.
Tim: Another good reason to do this is to sell
more skeptical books, magazines and
videos. Skeptical products have to live in
the marketplace, and if they don’t sell
well, publishers will not want to create
more of them.
52
101. Don’t call people names.
Daniel: Seriously. Don’t. Skeptics are often
perceived as bullies and jerks. The
minute you call someone a “woo woo”
or “idiot” or “fool,” that perception of
skeptics becomes correct. Ad hominems
are just as ugly and counterproductive
coming from skeptics as from anyone
else.
Jeff: Penn & Teller call people names to
protect them from legal action, but I
think it’s best to stick with the simple
facts. Bob Park says that ridicule is the
best way to expose frauds and other
liars, and it seems to work for him, but
taking the high road is always safe.
Kylie: I’ll never forget my horror at seeing
someone at a Dragon*Con 2008’s
SkepTrack conference throw an (empty)
water bottle at a person who defended
paranormal claims — actual physical
violence. We cannot, cannot afford to
have this stereotype perpetuated. As
skeptical rock musician George Hrab
said in response to that event, “Please
be as level-headed as you can, and
it’s difficult sometimes, I know.”
102. Practice “lifestyle evangelism.”
Daniel: Skeptics have the reputation of being
surly naysayers — partly because some
skeptics are! The best way to combat
that stereotype is to rise above it: be
nice to people. Seriously. Be a good
neighbor. Be helpful. Never be rude
about your skepticism.
Karen: We’ve all heard the same arguments
before: skeptics are cantankerous,
closed-minded cynics. If you agree
with this, speak for yourself.
D.J.: Never be rude about your skepticism,
but never think that merely disagreeing
equals rudeness. And the real way to
practice lifestyle evangelism is to make
sure your lifestyle allows you to be
around people who disagree with you
about the fundamental questions. If you
only ever socialize with fellow skeptics,
you’re going to be less effective at
“sharing the gospel.”
103. Have genuine conversations.
Daniel: We skeptics are in the communication
business, and communication begins
with respect and approachability. As
Eugenie Scott told me, “Persuading people
means treating them with respect —
which is something we all ought to be
doing anyway.”
People believe weird stuff. That doesn’t
mean they’re morons. Remember to
genuinely talk to people — and that
means genuinely listening. Seek common
ground. Be sensitive to their hopes,
dreams, and reasoning. Give up any
sense of superiority you may be
PERSONAL RELATIONSHIPS
suffering under.
After all, many active skeptics started
out as believers in the paranormal. (I
certainly did.)
D.J.: Realize that a “genuine conversation”
won’t always change someone’s mind.
Often, the best way to follow up on a
genuine conversation or disagreement is
to let your friend continue to be wrong.
But where persuasion is an appropriate
goal, conversation is always better than
argument. When I was in college, I
loved to go to an area in University City
where the street preachers preached. I
loved to engage them in argument, but it
was mere sport. Had I intended to persuade
them of the error of their ways, a much
better setting would be over coffee
sometime.
Eugenie: Sometimes skeptics just enjoy a
good argument, and it’s so much fun to
flatten that UFO fan with your superior
knowledge! But after your have assuaged
your ego, what have you accomplished?
Figure out what your goal is. If it is to
increase the number of people who
think critically, who understand science,
and who are (ideally) enthusiastic about
it, then work towards that goal. Smugly
53
 enjoying a “good fight” isn’t going to
accomplish that goal, however pleasing
it may be in the short haul.
Also, many of the interactions we
have with people are going to be
fleeting: maybe one or at the most two
conversations. I call this “drive-by
science.” Don’t think that you will
convince someone in one pass that his
or her beliefs about Bigfoot or some
other paranormal enthusiasm are wrong:
it isn’t going to happen. Be content with
opening the door a bit to a broader
understanding the next time the person
thinks about the issue.
Ben: Always treat believers with the respect
you expect. In my decade of paranormal
investigation, I have never told anyone
they were stupid or crazy because they
believed in the paranormal. Instead of
saying, “You’re wrong and here’s why,”
try, “Well, what you think could be true,
we don’t know everything. But is it
possible that there’s another explanation?
What about this…?”
Karen: A lesson I learned recently is to never
“dumb it down.” I wrote an article for a
paranormal website, and then rewrote it
a year later for the Young Australian
Skeptic’s site.1 I realized that I’d “dumbed
down” the article for my paranormalist
readers, and needed to significantly
intellectualize it for the young skeptics!
I didn’t like the disparity I’d created. It
reminded me of the time some colleagues
wanted me to simplify “linguistics” to
“language.” I thought that this
underestimated the intelligence of my
students. Treating people as stupid can
offend, or worse, can fail to educate.
By all means, write in an audience-
appropriate manner, but don’t assume
that people are unintelligent. Don’t treat
’em dumb, if you don’t want ’em dumb.
1 http://www.youngausskeptics.com/
104. Offer advice and assistance to people
around you.
Karen: We periodically receive emails and
calls from people who are frightened by
seemingly inexplicable experiences in
their home or workplace. If you can,
offer to investigate, or posit explanations
for any strange activity. This is a preferable
alternative to ghost hunting groups who
only offer confirmation bias that the
“haunting” is real, and suggest these
hauntings can be “solved” by enlisting
the assistance of a psychic or religious
figure.
Daniel: Sometimes people are genuinely
relieved to hear a plausible explanation
for weird stuff in their own lives. It’s
always surprising to me to be seen as
the good guy for a change, but it does
happen. For example, several times
friends, acquaintances, or even strangers
have told me about their terrifying personal
PERSONAL RELATIONSHIPS
experiences with something that was
obviously sleep paralysis.
Most people who experience sleep
paralysis have never heard of it, and
have no idea what happened to them. It
can therefore be extremely frightening,
erode quality of life, or even throw an
experiencer’s entire worldview into
question. If a hostile ghost, demon, or
alien attacks you in the “safety” of your
own bed (which is how sleep paralysis
feels to many people) that can obviously
be a shattering, life-altering event.
In some such instances, revealing that
a common, harmless phenomenon
matching their experience is well known
to science can bring swift, profound, and
welcome relief to people you encounter
in everyday life.
Jeff: I’ve said this before, but it bears repeating:
organize your skeptic group to do
something public and non-skeptical,
such as cleaning a park, river or highway.
Let people see your group as part of the
community rather than outside it.
54
105. Remember, skepticism starts with you.
D.J.: For me, the phrase “skepticism
starts with you” means applying the
tools of skepticism first and foremost
(and most often) to my own thinking.
I think skepticism should be less of
a weapon against others and more
of a tool for self-improvement. With
a background both in fundamentalist
Christianity and occult practices at
various times in my youth, I see
skepticism to be best when it is
self-applied.
Karen: As activists for skepticism, we
are taking on the responsibility of
educating others, and therefore
need to continue to educate ourselves.
We are always representatives for
skepticism, and should always be
ready to discuss a skeptical
perspective, where appropriate,
with our children, family, friends,
colleagues and strangers. This isn’t
proselytizing; this is promoting
science, education, logic, and
healthy skepticism.
This free project is hosted by the Skeptics Society. Find many more resources at
Jeff: The most important three words in
skepticism are “I don’t know.” If
you’re comfortable saying that, others
will be too. Our job isn’t to get any
particular fact across — it’s to
encourage a thoughtful mindset.
Swoopy: Especially for those who have
gained recognition or fame through
media exposure, it’s important to
remember that you may be the only
example of skepticism that many
people come in contact with. This
means that your general attitude
and disposition are under the
microscope of public scrutiny.
While we as a group may debate
loudly amongst ourselves and
engage in hypercritical discussion of
topics we are passionate about,
consider that the public at large may
find this type of debate off-putting.
Don’t cement the curmudgeonly
label that the skeptic movement is
PERSONAL RELATIONSHIPS
working hard to dispel. Especially
for those in the public eye, it never
hurts to be a little more general,
more inclusive, and more polite.
55
APPENDIX: QUICK REFERENCE GUIDE
Also available online at www.skeptic.com/article/WhatDoIDoNext
SUPPORT MAJOR
SKEPTICAL ORGANIZATIONS
1. Donate money to skeptical organizations.
• Skeptical organizations have their eyes on
many worthy projects they can’t afford.
• Many skeptics groups are registered nonprofits
and able to accept tax-deductible donations,
including The Skeptics Society, the James
Randi Educational Foundation (JREF), and the
Committee for Skeptical Inquiry (CSI, formerly
called the Committee for the Scientific
Investigation of Claims Of the Paranormal,
or CSICOP).
2. Buy stuff from skeptical organizations.
• Most skeptics groups are supported by the
sale of conferences, magazine subscriptions,
books, lectures on DVD, and so on.
• Buying skeptical products helps sustain a
market for these materials.
3. Write to encourage your favorite skeptics
and skeptical organizations.
• A little encouragement goes a long way.
• Also support skeptics with feedback on blogs,
and supportive calls to radio talk shows.
4. Offer to donate computer equipment, software,
or other useful stuff to skeptical organizations.
• “In kind” donations of this sort are often
tax deductible.
• Only donate used equipment if it is usable.
Many organizations are burdened with
obsolete equipment.
5. Offer general volunteer services to skeptical
organizations.
• Have a realistic idea of the un-sexy tasks that
might be useful (such as moving boxes or
stuffing envelopes).
• Be focused. Have a clear idea of the commitment
you can make. Keep it short at first and don’t
ever offer anything you can’t stick to.
6. Offer expert knowledge or services to skeptical
organizations.
• Volunteers with special skills (lawyers, artists,
web designers, technicians, photographers and
other professionals) are especially welcome.
APPENDIX: QUICK REFERENCE GUIDE
• Don’t exaggerate your abilities, take on a pro
bono burden you can’t really deliver, or lock
yourself into something you’ll wind up
regretting.
7. Offer unique services — such as your personal
mega-stardom.
• If you’re a movie actor, prominent artist, major
novelist, or rock star, nonprofit skeptical
organizations would love to have your help.
8. Help write grant proposals for skeptics’
organizations.
• Most science outreach efforts in our culture
are supported by grants, but skeptics groups
tend to be funded by private donation, direct
sales, and out-of-pocket support from those
doing the work.
• Grant writing is a highly specific expert
skill-set. If you have that expertise, please
do offer your expert services.
56

LEARN & COMMUNICATE
9. Know your stuff! Follow the skeptical literature,
and the paranormal literature.
• Skeptics should know what believers believe.
• Do your homework!
10. Sample broadly from the wider skeptics
literature.
• Some people who identify as skeptics have
never dipped deeply into the wider skeptical
literature.
• Expose yourself to a wide variety of books,
magazines, podcasts, forums, and blogs.
• Major skeptics magazines have placed many
older articles online.
11. Learn what makes professional marketing
and communication effective.
• Your message is worthless unless you can
persuade people to listen to you.
• Proofread, spell-check, and take care to be
courteous.
• Our production values and communication
strategies still need to improve.
• If you’re going to participate in media
interviews, consider reading A Scientist’s Guide
to Talking With the Media: Practical Advice
from the Union of Concerned Scientists.
12. Develop skeptical lectures for specific
audiences: women’s groups, colleagues from
your own industry, seniors associations, and
so on.
• Tailor your presentation to your audience.
• You may have special knowledge of the needs
of a particular group, perhaps because of your
profession. Shine light on specialized paranormal
mischief in that area.
• Take a Toastmasters course or attend a media
training class. Learn the fine art of public
speaking.
• Poorly prepared or delivered talks can turn
people off of skepticism.
13. Learn from other activist organizations.
• If you have experience with other forms of
activism, draw on what you’ve learned in
those other areas. Learn from the most
responsible and effective campaigns you
see around you.
• Skeptics have to overcome a stigma for being
cranky naysayers. We must keep to the high
ground.
• If you form a skeptics group, do pick a
memorable, short, simple name. Don’t pick
a clever acronym, or a name that must be
explained to be appreciated.
14. Learn from other outreach efforts.
• Skeptics can learn from the hard-won experience
of political and religious promoters throughout
history.
• Stressing our enthusiasm for science and critical
thinking is a far more positive message than
bashing pseudoscience.
APPENDIX: QUICK REFERENCE GUIDE
• Don’t think that effective activism and outreach
requires only common sense. Grassroots
activists should not ignore the tried and
true methods honed by professionals.
15. Communicate through your current channels.
• All professions feature pseudoscientific ideas
particular to that field. Speak out within your
own area of expertise.
16. Write for skeptical magazines (such as
Skeptic, Skeptical Inquirer, and The Skeptic)
print newsletters (such as CSI’s Skeptical
Briefs) and electronic newsletters (such as the
Skeptics Society’s eSkeptic).
• Start with short pieces close to your areas of
expertise: small news items, book reviews,
even letters to the editor. Stay focused.
• Study the submission guidelines!
• Skeptic’s guidelines:
www.skeptic.com/the_magazine/contribute.html
• Skeptical Inquirer’s guidelines:
www.csicop.org/si/guide-for-authors.html
57
17. Explore new frontiers for skepticism.
• Avoid preaching to the choir. Publish skeptical
articles where believers will encounter them.
• Consider publishing in “women’s” magazines
and pro-paranormal magazines.
• The science fiction community and geek culture
are fertile ground for skeptical outreach. The
SkepTrack program at Dragon*Con is now
one of the largest skeptics conferences
in the world.
18. Learn what skeptics are doing overseas.
• An extensive list of international skeptical
organizations is maintained by CSI at
www.csicop.org/resources/
• Skeptic.com also links to many international
groups at www.skeptic.com/about_us/relat-
ed_organizations.html
• Especially noteworthy groups exist in
Australia, Canada, New Zealand, Italy, India,
Finland, Denmark, Sweden, and the U.K.
• Don’t assume your country’s problems are
what other countries should focus upon.
19. Remember that “skepticism” is different
from “atheism.” Lots of active skeptics are
religious.
• Skepticism is an approach to testable, physical
claims. Atheism is a conclusion regarding an
untestable metaphysical claim.
• Many skeptics are religious. The modern
skeptical movement was built partly by people
of faith (including giants like Harry Houdini
and Martin Gardner).
• You don’t have to be against god to be
against fraud.
20. Make allies. Be cooperative.
• Skeptics, atheists, and humanists are infamous
for splintering over doctrinal differences and
interpersonal politics.
• We need help. Build bridges.
• Work with religious groups. (Our best allies
for defending evolution are members of the
mainstream clergy groups.)
INVESTIGATE
21. Remember, the goal of skeptical investigation
isn’t to cast rhetorical doubt on paranormal
claims, but to discover what’s true.
• Don’t assume that your skepticism alone qualifies
you to be a paranormal investigator, any more
than it qualifies you to be a crime scene
investigator.
• Learn investigative methods, rules of evidence,
and interview techniques.
• Don’t get ahead of the evidence. Definitely
don’t plug in a standard general explanation
as the answer for a specific case.
• Poorly done research by debunkers gives
skepticism a bad name.
APPENDIX: QUICK REFERENCE GUIDE
22. When you receive a chain email, Google it.
Then tell the sender what you discovered and
gently encourage them to Google the next one
for themselves.
• These emails are usually well-known hoaxes
(often old hoaxes) that can be solved in seconds
with a Google search.
• Snopes is an especially good resource regarding
Internet hoaxes.
23. Dig into a local paranormal mystery.
• Regional stories often escape critical investigation.
With some effort and academic skills, you can
personally contribute to the skeptical literature
while also learning more about your own
community.
• Never barge into a mystery with an insulting
attitude, poor investigative skills, or an
inadequate understanding of the facts.
58
24. Test something. Construct a well-controlled
experiment.
• A “well-controlled experiment” can be very
difficult to do in practice. To construct a solid
experiment, you must be familiar with scientific
protocols, blinding, control groups, statistical
analysis, etc.
• Professional scientists sometimes spend years
trying to eliminate sources of error in their
studies.
• A well-designed test should have unambiguous,
self-evident results with no subjective judgments
needed. It should have the fewest number of
variables possible.
• Poorly constructed tests damage the skeptical
enterprise.
• Consider studying Martin Gardner’s How Not to
Test a Psychic: Ten Years of Remarkable
Experiments With Renowned Clairvoyant Pavel
Stepanek, Richard Wiseman and Robert
Morris’s Guidelines for Testing Psychic
Claimants, or Susan Blackmore’s
In Search of the Light.
LOCAL ORGANIZING (& FUN)
25. Employ sound organizational practices.
• Structure your group for success. What is the
group for? How will decisions be made? Who
will do the work? How are conflicts to be
resolved?
26. Start a skeptics club at your high school or
on your college campus (or join if one already
exists).
• Social networking sites like Facebook and
MySpace have made organizing easier.
• Clubs should have a clear mandate for either
skepticism or atheism but not both. This helps
avoid conflict and frustration.
27. If your city or region has no local skeptics
group, start one. This could be a serious
activist organization, something as loose and
fun as a local “Skeptics in the Pub” — or anything
in between.
• It doesn’t take much to get started, just three
or four people who really care about the subject
matter. Even CSI and the Skeptics Society started
like this.
• Skeptical groups provide community for
like-minded doubters. Skeptics enjoy parties
and social functions as much as anyone else!
• Variety of opinion is healthy for a skeptics
group. Be welcoming and inclusive.
28. If a local skeptics group already exists in
your area, support it.
• Support your local grassroots group even if
you’re also involved in larger regional or
national skeptical activism.
• You can help by donating knowledge, attending
APPENDIX: QUICK REFERENCE GUIDE
functions, offering to present talks, and by
subscribing to and contributing to their
magazines or newsletters.
29. Participate in (or organize) a “Skepticamp”
conference.
• “Skepticamps” are self-organized, small-to-
medium-scale skeptics conferences at which
the audience members are also the speakers.
• To learn more about Skepticamp, check out
pioneer Reed Esau’s essay “Raising Our Game:
The Rationale to Embrace Skepticamp.”
• Read the essay in text format at (PDF) at
http://skeptic.com/downloads/raising-our-
game-oct-2008.pdf
• Listen to the essay in audio format on the
Skepticality podcast:
http://media.libsyn.com/media/skepticali-
ty/090_skepticality.mp3
• Visit http://skepticamp.org
59
30. Start a skeptical book club at your local
bookstore, community center, or college.
• Most large brick and mortar book chains like
Borders, Barnes & Noble, or Chapters host
local book clubs, and will advertise the group
in their monthly newsletter. The store might
even feature or display your book club
selection.
• Be inclusive of people of all positions and
opinions!
31. Celebrate the birthday of your favorite
scientist — or some other scientific landmark
— in a fun way, and invite lots of people.
• A party is a great way to communicate that
science is uplifting and important — and
worth celebrating!
32. Buy a telescope and host a star party for
students and adults to get them interested in
science. Or, build a social outing around a
science theme, such as a nature walk.
• Share the experience of awe. It’s one thing to
see high-res photos of other worlds, and
viscerally a whole different experience to
see them with your own eyes!
YOUR COMMUNITY
33. Help organize community events that
support science (perhaps centered around the
popular topics of astronomy, zoology or
health).
• Science centers and science museums often
have programming that could be made more
skeptical through the involvement of local
skeptical activists.
34. Get a booth at community fairs and events
and fill it with information about being a
skeptic.
• This can be a great organization builder —
and fun for members.
• Look at the booths and materials other groups
use, and learn from those.
• Remember to make it fun! Keep text to a min-
imum. Have stuff like Bigfoot tracks to handle
and get the conversation started. Have flyers
for local groups.
35. Help distribute flyers, put up posters, or
notify the press when skeptical or science
speakers are giving local talks.
• Get the word out any way you can: email,
flyers, posters, small ads. Don’t be shy!
36. Arrange field trips for grown ups to science
museums.
• Most people are willing to pay a little
something for the trip and lectures so these
are also good fundraisers.
• You could also create audio tours of these
places.
37. Volunteer at your local science museum.
• It’s easy and rewarding — and you get a
discount at the gift shop!
• Skeptics are in the science communication
business — and science museums are
ground zero for science outreach.
APPENDIX: QUICK REFERENCE GUIDE
Learn how they do it!
38. Offer to teach a class on skepticism and
science at an adult education center.
• “Open learning” or “annex” groups sometimes
teach some very dubious or dangerous alternative
practices. Having a class that tackles these
could be useful.
39. Put together a handout on local “haunted
history” legends and their likely explanations
for your town’s historical society, or develop
a skeptical “ghost” tour.
• Historical groups are interested in folklore, but
they deal in fact and are sensitive to our aims
and objectives. Work with them.
40. Donate recent back issues of skeptical
magazines to waiting rooms at doctors’ and
dentists’ offices or local hospitals.
• Challenge alternative medicine: make reflection
start in the waiting room!
60
41. Invite health care professionals (and other
experts) to speak to senior centers about
medical quackery (and other rip-offs).
• Seniors are often the targets for scams: healing
schemes, real estate rip-offs, psychic cons —
even just predatory antiques dealers. Any
suitable expert on any relevant topic might
make a valuable speaker.
42. Prepare accurate, thoroughly cited fact
sheets on health fraud and quackery. If you
know a doctor, solicit their editorial assistance.
Give the sheets to seniors’ centers, pharmacies,
doctors’ offices, hospitals and church groups
to distribute.
• Be sure to include additional book and
Internet resources as well as (referenced)
facts.
• Don’t be afraid to contact consumer rights
groups and watchdog sites like
Quackwatch.org for additional resources.
INTERACT WITH MEDIA
43. If a newspaper, radio show, or TV program
makes a serious error or badly distorts the
public understanding of science, write a concise,
formal letter to the editor or producer.
• Reporters and editors work hard to ensure
accuracy.
• If you write a letter to the editor, assume the
reporter and editors acted in good faith —
and then courteously tell them how their
conclusions were mistaken.
44. If news media make a moderate error of
fact or interpretation, write a short friendly
letter directly to the actual reporter.
• Help the reporter get it right next time. Be on
their side!
• Building a friendly relationship with the
journalist may also help when it comes time
to break a story or promote an event.
45. If you see media get it right, send a letter
of appreciation to the reporter — and tell
their boss how much you loved it, too.
• One letter of support for good reporting is
worth ten complaints.
46. Organize a skeptical letter-writer’s club at
your favorite online forum, aimed at polish-
ing draft letters to the editor on pseudoscientific
topics.
• Highlight current media stories each week and
create “form letter” templates people can
build on.
47. Put together fax numbers and email
addresses of local news reporters and radio
personalities. Send them relevant, topical
information they can use (such as a well-
referenced fact sheet when a movie relating
to science or the paranormal is about to be
released).
APPENDIX: QUICK REFERENCE GUIDE
• Do not spam reporters. Do share essential
background information on topics in play in
the current (or upcoming) news cycle.
• At minimum, this will tell reporters that there
is “another side of the story.”
48. Write to section editors and individual
reporters to make story suggestions.
• Share fresh suggestions with topical or local
hooks, and in which you have no commercial
stake.
• Cultivate friendships with reporters.
49. Submit book reviews to local papers and
newsletters on important skeptical books.
• See if you can apply the content to something
local for maximum impact.
• This is particularly useful if the author’s book
tour is heading your way.
61
50. With the cooperation of your local university
science departments, create a science telephone
line for reporters and media researchers to
call with questions.
• Reporters need easy access to reliable,
quotable experts on both the findings of real
science and the truth behind pseudoscientific
claims.
51. Start an “Ask a Skeptic” column in your
local paper or newsletter.
• This is an easy and fun opportunity to reach a
lot of people in your community.
• Be prepared to be flexible. Expect edits!
• Consider contributing to school newspapers,
campus magazines, and street press publica-
tions.
SCHOOLS
52. Go to school board meetings. Learn what
issues impact your local schools, and respectfully
speak on behalf of science if the opportunity
presents itself.
• This is crucial front-line skepticism that every
school district needs.
53. Speak to the members of your Parent-
Teacher Association (PTA) about science and
critical thinking.
• Expect pushback on controversial ideas, but,
don’t shy away from it. What matters is the
kids’ best interest.
54. Volunteer as a guest speaker for classes
and school assemblies.
• PTA boards are often in charge of finding
presenters for school assemblies.
• Make contact at the beginning of the year
while there’s still budget and time to get on
the schedule.
• Recommend speakers and relevant shows for
your local schools.
1 http://www.skeptics.com.au/journal/2006/3.pdf
55. Provide tutoring to students (of all ages)
in the sciences, basic literacy, or English as a
Second Language (ESL).
• Literacy and education are fundamental to
skepticism.
• Poor language comprehension is a serious
obstacle to learning about science.
56. If you’re a university or college professor,
teach critical thinking classes — or work
skepticism into your existing classes.
• Skepticism is relevant to scholarship of all
kinds.
• If critical thinking classes already exist at your
local college, contact the professors and ask
them how you can help.
57. If you’re qualified, write textbooks or
develop curricula that include skepticism,
critical thinking, and sound science (particularly
evolution).
APPENDIX: QUICK REFERENCE GUIDE
• Textbooks and curricula are written and
reviewed by people — and you may be able
to influence that process for the better.
58. Get some friends to contribute and create
a skeptical scholarship award for local high
school students.
• Set up a new local award yourself — or contact
a regional or national skeptics group and fund
a scholarship through them.
59. Sponsor a science writing contest for your
local schools.
• Involve local media (to promote and possibly
fund the contest).
• It takes a lot to conceive, organize, advertise,
and judge a contest.
• Contests should have an enticing prize (some
fame plus some cash) to ensure a reasonable
response rate.
• Read a detailed postmortem of an Australian
skeptics writing contest in a 2006 issue of The
Skeptic, available for free online.1
62
60. Contribute prizes to local school science
fairs. Or, if you are a scientist, volunteer your
services as a judge.
• This presents skeptics as positive contributors
to educational ventures.
61. Encourage more scientists to show up at
career day.
• “Science” can be food science, mining,
astronomy, forestry, local museums, genetics,
forensic science….
62. Remember: skepticism isn’t only for scientists!
• Skepticism is relevant to education. Period.
Encourage your children, students and colleagues
to think critically about every topic, from
economics to history.
LIBRARIES
63. Donate materials to the research libraries
of skeptical organizations — especially hard-
to-find historical material.
• The Junior Skeptic studio, the Skeptics Society,
the JREF, and CSI all have research libraries
(as do some regional groups and podcasts).
• Most accept donations of science and paranormal
books, videos, periodicals, and ephemera.
• Contact the organizations or speak to their
librarians about their needs.
64. Donate skeptical books, DVDs, and magazine
subscriptions to local and school libraries —
especially material suitable for kids!
• Some libraries dislike adding books one at a
time. Check with your local librarian for the
best way to contribute.
• Consider funding a five- or ten-year run of a
skeptical magazine.
• WorldCat (worldcat.org) can give you a precise
list of libraries in your area that have specific
skeptical books.
• DVDs are more likely to be accepted than
books.
65. Speak at libraries.
• This is a great way to spread skepticism, raise
the profile of skeptics, and help the community
all at once.
66. Volunteer to put together a display at your
local library on great books of skepticism and
science.
• Science Week, recent high-profile book releases,
and notable anniversaries and holidays
(Darwin Day, Einstein’s birthday) would
be useful occasions to target.
POLITICAL ACTION
67. Make friends with politicians.
• If you are not visible, you cannot influence
events. Make yourself, your organization, and
APPENDIX: QUICK REFERENCE GUIDE
your concerns known to politicians and other
community leaders.
68. When legislation comes up that deals with
paranormal topics (like the regulation of alternative
medicine practitioners), write to your elected
officials to tell them about the scientifically
responsible position you support.
• Silence is assent — and scam artists lobby
loudly and effectively.
• Remind elected officials that there are multiple
positions to be juggled within their constituencies.
• A letter carries more weight than an email.
69. When legislation comes up that deals with
genuine science topics (like climate policy, or
funding for basic research), write letters to
your elected officials to tell them about the
scientifically responsible position you support.
• Will you have a voice of your own — or will
you let pseudoscience be the only game in
town?
63
70. When elected officials say something
scientifically wrongheaded or supernatural,
write to tell them how much you disapprove.
• Whenever you write to a politician, cc it to
their opposing member.
71. When elected officials say something
scientifically literate or responsible, write to
tell them how much you appreciate it.
• Politicians want to know when people
approve of their actions. If your representative
gets something right, tell them that!
• U.S. nonprofit groups are barred from political
activity.
72. Support candidates for office that advocate
science as part of their platform.
• This advice is for individual private citizens
only. It is unlawful in the U.S. (and many
countries) to promote any candidate while
speaking as a representative of a nonprofit
skeptical organization.
• When speaking on your own behalf, do as
your conscience advises.
73. Strive to keep the skeptical movement free
from political bias or affiliation.
• While sound science may inform our personal
politics, political opinions are subjective.
• Skeptics occupy all parts of the political spectrum.
• These political fault lines have the potential to
fracture and marginalize the skeptical movement.
• Any shadow of political ideology renders our
science suspect.
CONSUMER ACTIVISM
74. Write to retail stores who make unscientific
claims or offer pseudoscientific products. Let
them know what you found irresponsible, and
how they could improve.
• Be polite. Offer clear, concrete, cheap solutions
(such as moving pseudoscience books from the
science section to the New Age section).
• Network with consumer groups, government
watchdogs, and like-minded nonprofit organizations.
75. When manufacturers make unscientific
claims or offer pseudoscientific products,
write to them too. Let them know what you
found irresponsible, and how they could
improve.
• Many companies and publishing groups have
Ethics and Mission statements you can refer to
in making your case.
76. Write to media companies who promote
pseudoscientific programs or carry advertising
for pseudoscientific products. Let them know
what you found irresponsible, how they could
improve — and what impact this will have on
your viewing or reading habits.
• Advertisements for pseudoscientific or fraudulent
products are worth a letter to the editor —
particularly in cases where the advertisement
runs counter to the publication’s mission.
• Be aware that TV ads may be inserted by the
national network, the satellite company, or the
local cable network.
APPENDIX: QUICK REFERENCE GUIDE
77. Share critical information about companies
who make unscientific claims or offer pseudo-
scientific products on your blog, on Facebook,
and in conversation.
• Many websites provide means for users to
submit product reviews.
• Do not make false, questionable, or speculative
accusations.
78. Work with — and learn from! — consumer
watchdog and consumer advocate groups.
• Consumer protection in fringe science areas is
a foundational role for organized skepticism.
• Skeptics should consider other consumer
protection efforts as projects closely parallel to
our own work.
64

FILM & VIDEO
79. Start your own public access or YouTube-
based TV series. Invite local scientists, educators
and writers to discuss good skepticism.
• Public access is a great resource for production.
You’ll walk out with a semi-professionally
produced video that you can publish online.
• YouTube and new video technology allow
virtually everyone to shoot, edit and post their
own short videos.
80. Film a skeptical movie. (Remember,
YouTube provides a venue for short, low
budget efforts.)
• Be aware that it’s a lot of work to make even
a short movie look good.
• Some skeptics are creating great content for
YouTube.
• Full motion graphics is still an area in which
skepticism remains primitive.
81. Arrange small social screenings of skeptical
movies. Consider documentaries such as those
from the Skeptics Society’s Caltech lecture series.
• The basic “movie night” is an easy start for a
small skeptical group.
82. Organize a larger film screening with
panel discussion. Host it at your local campus,
public library, community center, or at a local
movie theatre.
• Follow a screening with expert panel discussion
and questions.
• Do not screen a movie without a license.
Purchase single-use licenses through various
companies, or show films distributed under a
Creative Commons License.
83. Organize a video contest.
• Video contests harness the creative talents of
the broad audience.
• Video is especially suitable for young people.
• Talk to your community film society about
developing a contest together.
84. Organize a film festival.
• There are thousands of film festivals in the
U.S. — many addressing very specific topics.
• Organize your own festival. Either have
people submit films, or seek out a selection
of existing films you want to screen.
ONLINE ACTIVISM
85. Start a skeptical podcast — or help an
existing show!
• Skeptical podcasting gets the word out in new
ways, and also creates new audiences.
• The leading podcasts require a lot of time and
technical proficiency — as well as skeptical
expertise.
86. Start a skeptical blog focused on your special
APPENDIX: QUICK REFERENCE GUIDE
area of interest or expertise. Or, contribute to
an existing blog.
• It’s valuable to tackle specialized topics.
• Consider becoming a contributor to an existing
blog, which comes with more audience and
less commitment.
87. Support an existing skeptical podcast or
blog with money, expert help, assistance with
booking interview guests, or promotion.
• Contribute skills, links — or just get the word
out about you favorite show or blog!
88. Review your favorite skeptical podcasts on
iTunes.
• The more reviewed a show is on iTunes, the
more likely it is that new listeners will hear it.
• Be positive and constructive.
• Support the skeptical movement, not one
show over another.
89. Link to the websites of skeptical organizations.
• Linking is vital to a website’s placement in
Google and other search engines.
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90. Contribute to skeptical online forums
(such as the JREF Forum or the Skeptic
Forum).
• Online forums have drawbacks, but are a
great way to meet like-minded people and
develop ideas.
• Make suggestions to improve the content and
policies of online forums.
91. Contribute (very politely!) to online
paranormal forums.
• Skeptics shouldn’t just preach to the choir.
• To have any positive impact at a pro-paranor-
mal site, we must have tremendous patience,
courtesy, sensitivity — and the humility to lis-
ten carefully.
• You might not convince everyone, but you
might plant a seed.
92. Share skeptical news stories with your
friends, and let them know when skeptically
minded shows are going to air.
• Social networking sites like Facebook make it
easy to share skeptical news items and
resources.
93. Join skeptical “Groups” on Facebook, and
“Become Fans” of skeptical Facebook “Pages.”
Support skeptical presences at other social
networking sites.
• Activity at skeptical Facebook Pages and
Groups is a low-pressure way to increase the
visibility of skepticism.
94. Find and share resources through
YouTube (and similar video hosting services).
• Be a YouTube aggregator. Find the good stuff,
and create a page or blog and point it out to
the rest of us.
• Old hard-to-find skeptical documents are now
a click away on YouTube and Google Video.
95. Contribute responsible book reviews on
Amazon, for both skeptical and paranormal
books.
• Write reasoned, researched, and polite critiques.
96. Contribute responsible edits to Wikipedia.
• For many in the general public, Wikipedia will
be the only source they consult.
• Help students and the public by making
responsible, careful edits to Wikipedia entries
about science, skepticism, and the paranormal.
• Wikipedia has strict guidelines for contributors,
which you must follow.
• For almost any paranormal topic, the
Wikipedia entry is the number one Google hit.
Amazingly, skeptical links and citations can be
placed on that top page any time, by any
skeptic — for free!
• Tim Farley’s article, “Why Skeptics Should Pay
Close Attention to Wikipedia” is a great practical
introduction to this rich opportunity:
http://skeptools.wordpress.com/2008/12/08/w
hy-skeptics-pay-attention-wikipedia/
97. On your blog or in Amazon “Listmania,”
create suggested reading lists of books about
APPENDIX: QUICK REFERENCE GUIDE
skepticism.
• These might include books for beginners or
kids, popular science material, and specialty
topics.
98. If you are a student, use your technological
networking talents for skeptical activism —
but get credit for it!
• Some students find ways to reap academic
rewards for their online efforts.
• This requires dialogue with teachers and parents.
PERSONAL RELATIONSHIPS
99. Wear your skepticism.
• Skeptical clothing attracts questions and
conversation.
• Don’t be afraid to create your own apparel.
Websites like Cafe Press and Zazzle make it
easy to create unique one-off items with your
own text and graphics.
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100. Give your friends skeptical magazines,
books and videos for their birthdays or other
occasions.
• Don’t be pushy. Give gifts that genuinely
address the interests of your friends and relations.

101. Don’t call people names.

• Ad hominems are just as ugly and counter-
productive coming from skeptics as from
anyone else.
M O R E O N L IN E
102. Practice “lifestyle evangelism.” This Quick Reference Guide
• Be nice to people. Be helpful. Never be rude version of the 105 suggestio
about your skepticism. ns
for skeptical activism is also
• Make sure your lifestyle allows you to be available in html format at
around people who disagree with you about www.skeptic.com/
the fundamental questions.
article/WhatDoIDoNext

103. Have genuine conversations. Want to participate in the

• Genuinely talk to people — and that means conversation about these ide
as?

APPENDIX: QUICK REFERENCE GUIDE

genuinely listening. Seek common ground. Discuss, debate, and add to
Give up any sense of superiority. the
list at the Skeptic Forum
• The goal is to increase the number of people www.skepticforum.com/activi
sm
who think critically and understand science.
Do not be tempted to satisfy your ego with a
“good fight.”

104. Offer advice and assistance to people

around you.
• Sometimes people are genuinely relieved
to hear a plausible explanation for eerie
experiences in their own lives.

105. Remember, skepticism starts with you.

• Apply the tools of skepticism first and foremost
(and most often) to your own thinking.
• You may be the only skeptic that many people
come in contact with. Your general attitude
and disposition are under the microscope of
public scrutiny.
• It never hurts to be a little more general, more
inclusive, and more polite.

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EDITORIAL REVIEWERS
Many thanks are given to those who proofed
and reviewed this project, and who provided
key suggestions implemented in this final
version. Special thanks are due to

Martin Rundkvist
Archaeologist
Editor, Folkvett
Veronica Good
Freelance writer
Michael McRae
B.A. Applied Science; B.A. Education
Grad. Dip. Science Communication
Reed Esau
Skepticamp pioneer
Claire Litton
Freelance writer

THANKS
Jason Loxton
Paleontology grad student
Freelance writer
Jillian Baker
Teacher

PERMISSIONS
Contents are Copyright © 2009 the Skeptics
Society and the authors and artists. Permission is
granted for non-commercial research and educational
use: you may print, distribute, and post with proper
citation and acknowledgment.

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